World-Spirits Award Zahlen

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World Spirits Award
by Wolfram Ortner

Simply the Best in Spirits

1. Class rating of distilleries (World Class Distillery...)

The "WSA" is a classification of distilleries (e.g. brandy, whiskey, rum, cognac …) into the following categories:

World-Class Distillery: 92 to 100 points
Master-Class Distillery: 90 to 91 points
First-Class Distillery: 85 to 89 points
Recommended Distillery: 80 to 84 points

Categories gin and vodka:

World-Class Distillery: 96 to 100 points
Master-Class Distillery: 94 to 95 points
First-Class Distillery: 90 to 93 points
Recommended Distillery: 85 to 89 points

Herbal spirits and liqueurs:

                World-Class Distillery:               95,5 to 100 points
                Master-Class Distillery:            93,5 to 95,4 points
                First-Class Distillery:                89,5 to 93,4 points
                Recommended Distillery:          84,5 to 89,4 points

The awarded distilleries may use this rating as an official classification– in connection with the vintageVerbindung.

2. The awarding for the best spirits (Spirit of the Year ...)

Every year the "WSA" is honouring the best products of the different varieties (Spirit of the Year), variety groups (World Spirits Award) and categories (World Spirits Award), (e.g. Williams Pear, Cognac, rum, vodka …).

Rating scheme

96 to 100 points:           Double Gold:     world-class, extraordinary product
90 to 95 points:             Gold:                top product
80 to 89 points:             Silver:               good to very good product
71 to 79 points:             Bronze:             average product
65 to 70 points:                                     weak or slightly deficient product
under 65 points:                                    deficient product

In each case, the "World Spirits Award" goes to the producer with the best product of a group, in terms of points attained - e.g.: fruit brandy - "pomaceous fruit", fruit brandy - "stone fruit", and grappa - "young grappa", (see Point 13: "Categories, groups and varieties") – and the best distillery within a category.

3. Marketing for the industry – specifically the participating distilleries

The event organization of the "WSA" also involves marketing measures for the participating classified and/or awarded distilleries, in the form of intensive public relations and trends created for the different product lines.

The following marketing measures will be taken:

Partnerships with various media in the individual countries
Our international media partners are: current position

· Press reports at regular intervals

· Preparation of press material according to topics, specifically regional, national and international emphases and interests

· Press information and CD's in German, English, Italian, French and Spanish

· Press conferences

· Internet site: www.world-spirits.com

· "World Spirits Guide" or publication in the "World-Spirits Magazine"

· Road shows - "World Spirits on Tour"

· Joint exhibitions (fairs) and presentations upon request (costs and expenses to be borne by the participant)
We plan to participate in the following events and/or trade fairs: current position

· Presentation of World Spirits in different countries (only the products need to be made available)

· World-Spirits Trophy for catering (for top spirits culture) General journalism on the subject of spirits (e.g. magazines on catering and the restaurant trade: tips on sensor technology and sales)

Company portrait for press activities and publication in "World-Spirits" media, as well as for personal, cost-free use (new: in German and English).

4. The award ceremony for the "World Spirits Awards", medals and titles (diplomas)

The award ceremony of distinctions will take place within the framework of a ceremonious event during the "World Spirits Festivals". Those to be honoured are:

“Spirit of the Year”: title for the variety winners (which can also be groups, e.g. apple) with at least Double Gold (the granting of the award is based on the number of submissions per variety).

“World Spirits Awards”: title for the group winners (e.g. pomaceous fruit, stone fruit …) and category-winners (the granting of the award is based on the number of products and/or distilleries).

“Distillery of the Year”: the three best companies in the class-rating of every category will be awarded with medals and the title of "Distillery of the Year - Bronze or Silver", and the best company with the highest number of points will be awarded with the title "Distillery of the Year - Gold", as well as the "World Spirits Award".

The international press will be invited to the presentation of the highlights of the industry and will be supplied with sufficient information during a press conference. The distilleries are also invited to answer the questions of journalists.

Those invited to the "WSA" will be:

those from the print media (from daily, weekly and monthly newspapers, magazines ...)

the electronic media (from television, radio and Internet)