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Elephant Gin: Drink something good. Do something good.

Inspired by the flora and fauna of Africa, handmade Elephant Gin is developed from selected African herbs, roots and fruits, including buchu and baobab, together with fresh apples from northern Germany. Since the first bottle was sold, 15% of the profit per bottle has been donated to projects for protecting African elephants – one million euros in 2022.

The story of how the gin was created is not only based on a passion for gin. On their travels, Tessa and Robin Gerlach were captivated by African nature and recognised the need to protect it. Poaching, trophy hunting, ivory trading and the loss of habitat greatly endanger that. Back in Europe, they decided to make a gin in order to call attention to the plight of the elephants. The gin stands for German quality, African spirit, and sustainability.

Six core products meet different tastes. The subtle hint of juniper and the nuances of mountain pine give Elephant London Dry Gin a complex, gently floral aroma. Elephant Sloe Gin is a fruity, modestly sweet liqueur. Those who like something more intensive should opt for Elephant Strength Gin. Its fresh aroma and higher amount of botanicals are ideal for cocktails. Elephant African Explorer Gin combines buchu leaves, white ginger and Monodora nuts with citrus, mint-cassis and herbs. An energy boost is provided by the Coffee Liqueur made of Elephant Aged Gin, coffee distillates and cold brewed Arabica coffee. The ready-to-drink Elephant Gin Negroni combines vermouth and bitters for slight acerbity.

At the World Spirits Award 2025, there was Gold for Elephant Strength Gin, and Silver for Elephant London Dry Gin and Elephant African Explorer Gin.

Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.