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HirschRudel: Herb liqueur following an old family recipe

HirschRudel herb liqueur is made using a very elaborate procedure. To achieve a perfect high-quality result of course requires plenty of dedication, therefore importance is attached to manual work. Each production comprises around 4,000 bottles of 0.5 litres, along with individual magnum bottles in very small batches. All the bottles are filled and labelled by hand with individual numbering and the filling date. Natural cork with a tin lid and the recipe complete the package. But the most important feature is of course the taste!

HirschRudel was brought to life by Dirk Verpoorten, a partner in the egg liqueur dynasty from Bonn. In his grandma Elly’s heirlooms he found an old trunk where she kept a book of mementos, in which she recorded a recipe for a herb liqueur she had created herself on the occasion of a family celebration. Dirk Verpoorten tried out the recipe and was so delighted with the taste that he decided to bring the herb liqueur back to life under the name HirschRudel in memory of his grandmother.

At the World Spirits Award, HirschRudel Herb Liqueur was awarded gold.

Family of Hounds – Sought and found

Andrea Frigerio and his English wife, Lina, live in Monaco with their two dogs, Spot and Magda, two wonderful additions to the family. Since they started taking the two for walks in town, they have made many new friends. Andrea and Lina used to be red wine drinkers, who spent their holidays in the wine hills of Italy and France. It was only in 2013, while visiting a country estate in England, that they discovered their love for a good G & T. This developed into a passion, and their discussions soon revolved around what it would be like to create their own gin.

They tasted intensively, discarded aromas they didn’t like, and extracted the aromas they did. Together with the master distiller in an old distillery in Piedmont, they created their recipe for the gin: juniper, lemon and orange peel, pink grapefruit, lavender, thyme, cardamom, ginger and coriander. The first three ingredients come from Italy, the rest from Asia. “The juniper is really loud, like a brightly lit disco floor, and the other botanicals dance around it. Together, they are like a lively, attention-seeking dog that can’t sit still.”

In the future, they are looking to establish a small family of spirits, from gin to vodka and from grappa to vermouth – unmistakable in taste, but accessible to everyone. The core of the philosophy is going out with good friends, enjoying a good meal and even better spirits. The first step has already been taken …

At the World Spirits Award, there was double gold for Family of Hounds Gin.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.