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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Gin of Hearts: Social project as a homage to Ghana

The former German national football team player Gerald Asamoah launched a gin project in autumn 2021 along with Michaela Habbel and his friends Timo Marner and Jens Conrad. The name Gin FOURTEEN is a reference to Gerald’s jersey number 14, which has a great significance for him. Due to his professional career, especially at FC Schalke and as a football manager, Gerald Asamoah feels a close bond with the Ruhr region. He wasn’t actually a gin drinker, but he came into contact with the subject through a thank-you project for donations to his foundation for children with heart conditions. The foundations of Gin FOURTEEN were laid back then and positive feedback led to the idea of making it accessible to a wider public.

The production avoids artificial aromas and additives, using ingredients from responsible and sustainable cultivation. Mango and papaya are typical fruits for Gerald Asamoah’s home country of Ghana – the gin is a homage to his homeland and Africa. It is made at the Heinrich Habbel Distillery in the southern Ruhr region. Every bottle supports social projects, including the ‘my Boo Ghana School e.V.’, which enables children in the Ashanti region to attend school and was created by staff at my Boo GmbH, which along with the Yonso Project in Ghana makes bamboo bicycles in Ghana and Kiel.

Destillerie Josef Hofer: The finest stone pine schnapps

In the Styrian Enns Valley, at the foot of Mount Grimming, lies Irdning-Donnersbachtal. The Josef Hofer family business has been on the main square since 1797, now in the eighth generation. The stone pine schnapps plays an important role in the production of spirits and liqueurs. Since 2005, the Zirbenz Stone Pine Liqueur has been exported to the best resorts in the United States.

A stone pine spirit in its original form only needs pure alcohol and some sugar. 35 percent alcohol by volume gives an ideal combination of flavour and sharpness. The colour is typical with light blue-violet tones. Picking the cones is a risky job, as they hang on the outermost branches. And it has to be done quickly, because, due to the exothermal fermentation processes, the resin begins to seep out, leading to a bitterness which makes the cones unusable. Production begins after visual inspection of the cones: perfect examples are red throughout when cut open. They are left in a mixture of alcohol and water, depending on temperature and maturity, for two to three weeks. Once the sugar has been added, the alcohol content is regulated and, after a short resting period, the filtration and bottling follow.

‘Zirbenz trifft Barrique’ (Zirbenz meets barrique) is matured for six months in a new barrique made of American oak. The reddish-brown colour evokes whisky, while the aroma brings together stone pine with kiln-dry notes, hints of rum, tobacco and wood. A schnapps with strong bitter aromas from the roots of yellow gentian, which are washed and set in pure alcohol for two weeks, is a rarity.

At the World Spirits Award, there was gold for Zirbenz, as well as silver for Zirbenz trifft Barrique and Enzian (gentian).