World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

RTF Distillers: The bar sector treads new paths

Stephan Hinz, a qualified restaurateur, is considered a visionary of modern gastronomy. He earned himself important awards in the bar sector early on, published several reference books, and his bar Little Link in Cologne was lauded as the ‘most innovative bar’ already in its first year of existence. This name also reflects what drives it: doing things differently, treading new paths, overcoming boundaries. He has passed on his knowledge as a speaker at trade fairs and events in over 20 countries. With his companies Hinzself and Cocktailkunst, he supports gastronomy and industry with his expertise and develops pioneering solutions for the industry. This has resulted, for example, in a revolutionary ice cube machine, glass collection and a range of environmentally friendly drinking straws. Even during the COVID-19 crisis, he has shown with great creativity how to make the best of the situation. Along with partners from the drinks industry, he launched the Barback initiative – designed to support the bar sector in the long term through digital solutions.

After over ten years of experience, he developed his own first spirits brand under the name ‘Root to Fruit’, the products Camela (‘journey along the legendary Silk Road’), Ricordino (‘homage to the Mediterranean way of life’) and Kalyx (‘elixir for life artists’). The innovative product range brings together carefully selected natural ingredients with the highest quality standards. A wide range of plants is also used, from fruit and vegetables to herbs and spices. All according to the motto: from the root to the fruit!

At the World Spirits Award, there was silver for Ricordino, and bronze for Camela and Kalyx.

KWV Brandy continued its great legacy in 2023

The roots of locally produced brandy on South African shores can be traced back to 1672. KWV Brandy has developed into a well-known name that has symbolised stability, quality and values for generations. With meticulous double distillation in copper stills and maturation in pristine French oak barrels, they always strive for perfection. The fascinating selection of brandies is a sensory journey of discovery that begins with the three-year-old KWV and continues with the nuances of KWV 5, 10, 12, 15, and crowned by the exquisite KWV 20.

Brandy, liquid history in a glass, tells of tradition, craftsmanship and enjoyable times. KWV Brandy stands for a century of consistent commitment by pioneering thinkers, visionary producers and entrepreneurial leaders, as well as for its remarkable versatility as a leading, multi-award-winning company. Since the first international award in 1981, its position in the brandy arena has been reconfirmed time and again. In 2022, KWV Brandy was honoured as the best brandy producer in the world at the prestigious International Spirits Challenge (ISC) under the leadership of renowned Master Distiller Pieter de Bod. KWV is synonymous with brandy in South Africa. With unwavering support from the wider KWV family, they eagerly look forward to another century of excellence.

The Master Class Distillery 2024 received gold for KWV 20, KWV 15, KWV 10, KWV 5, KWV 3, Imagin Classic, Imagin Citrus and Wild Africa Cream, silver for KWV 12 and KWV VS, and bronze for Cruxland Black Winter Truffle and Cruxland Kalahari Truffle.