World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

MattiE – Ellmauer Obstbrennerei: First-class distillery craftsmanship

Ellmauer Obstbrennerei is a Tyrolean family business that was handed over in 2009 from the Spielthenner-Walch family into the experienced hands of the Erber family, which has a long tradition of distilling dating back to 1909 in Brixen im Thale. After the external takeover, the talented distiller Matthias Erber moved to Ellmau in search of new challenges, where his fine skills are being put into practice.

The fourth and fifth generations work harmoniously together in the loving family business with the sole aim of producing high-quality distillates. Father and sons do everything they can to process only the finest fruit into fine brandies, because the essence is in the fruit, according to the distillery’s motto. Careful handling of raw materials and first-class mashing are the hallmarks of the Ellmauer Obstbrennerei. Whether handpicked sour cherries, Stanz plums, apricots, rowan berries or Gravensteiner apples: here you find everything your heart desires. In addition to fine brandies, schnapps and liqueurs, jams are prepared following traditional recipes.

On the one hand, inherited expertise meets acquired expertise in high-proof spirits. The trained brewer, maltster and distiller is the son of a famous autodidact in the world of spirits. On the other hand, a highly qualified producer meets a fully motivated distributor. Matthias is the doer, while Ramona is the hub of MattiE. The bonus for customers is that communication channels in a company could not be shorter.

At the World Spirits Award 2026, there was Gold for Zwetschken Brand (damson) and Weichsel Brand (sour cherry), and Silver for Marillen Brand (apricot).

Proud, Strong & Noble Gin: As unusual as its name

Behind the name there is a gin newcomer, the serial entrepreneur and sales expert Martin Limbeck, based in Wesel on the Lower Rhine. With his own spirit, the gin lover fulfilled a long-standing wish, founding the company in 2020. His gin distilled in southern Germany with juniper that is cultivated there. Further botanicals are orange and lemon zest, cinnamon, cardamom and lemongrass, as well as apple wedges that stand for the homeland of the gin. The gin is 100% manual work, distilled three times under vacuum and refined with exceptionally soft water. A procedure unique in Germany gives it an extra special something. The outlet tap of the still is silver-coated, so the alcohol distils at just 40°C, which is significantly more gentle compared to a classical copper pot still.

“A gin that smells and tastes good is only half the story. But as a seller I know: the name, appearance and feel of a product are at least equally important! I wanted a name that is unusual and distinctive.” The gin has a sleek look in a matte black bottle, with an eye-catching, shiny, silver metal label showing four poodles. This is not the result of a creative design competition but they are the loyal companions of Martin Limbeck and his wife Andrea. As lively brand ambassadors, they attract attention on the website and on the brand’s social media channels.

At the World Spirits Award, silver was awarded to Proud, Strong & Noble Gin.