World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

5020 Gin: Bottled Life – Handcrafted in Salzburg.

In the heart of the city of Salzburg, at Rainberg 5, there is a farmhouse which was built in 1671. In these historical surroundings, the 5020 London Dry Gin is produced in small batches. The centrepiece is the small distilling room, where all the stages are carried out by hand and where the gin is gently distilled in a 100-litre copper vat. The distilling process alone takes between 24 and 26 hours, and only takes place in small batches of 75 to 80 bottles – following the motto ‘back to the roots’ in the beautiful city of Salzburg with the postcode 5020. And on the subject of the roots of gin, London Dry Gin is made exclusively of natural ingredients which are processed in their most original form. 5020 Gin uses 23 organically cultivated botanicals. By hanging an aroma basket directly in the still, the hand-selected essences can develop their aroma perfectly. The gentle increase in temperature, constant inspections and four weeks of storage in glass demijohns perfect its quality.

Stephan Koudelka taught himself all about gin distillation over many years, accompanied by disappointments and setbacks. Perseverance, meticulousness and passion were his partners on the path to his unique recipe. Care in the selection of ingredients, patience during the distillation process and a love for detail characterise the distiller. All the way to the features of the characteristic bottle, you can see that, in this small craft distillery with its special charm, quality is valued highly, and this was rewarded with silver at the World Spirits Award.

Onder de Boompjes – Genever from south Holland

The history of this distillery dates back to the year 1658. At that time, the Steffelaar family began to produce Genever and Korenwijn in Schiedam. In around 1700, herring fishing was finally replaced by the malt spirits industry. Numerous workers from Brabant and Germany flocked to the town in south Holland close to Rotterdam. In 1883, 3,500 inhabitants were dependent on this industry and the town was home to the biggest plants in the world. During this boom period for the Dutch gin, there were numerous mills in and around the town and no fewer than 400 distilleries. ‘Onder de Boompjes’ is continuing this tradition today and only uses the best natural ingredients for its genever, vodka and liqueurs.

The product range includes the young, mild genever ‘Boompjes Premium’ (10% malt wine, distilled 4 times, 35% vol.) and the traditional old genever ‘Bompjes Old Dutch’ (20% malt wine, stored for 3 years, 38% vol.) for which the recipe took a whole year to produce. The range also includes the Oseven vodka, a premium traditionally produced vodka with no additives (3 days of filtration, 40% vol.), the Sylvius gin based on a very old recipe and Generum, a blend of old genever and rum. When it comes to the recipe: the company website includes a few cocktail tips for mixing the spirits as a change to enjoying them straight.

At the World Spirits Award, the ‘classic trio’ of vodka, Genever oude and Genever jonge proved medal-worthy and won three golds.