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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Stiegl-Gut Wildshut: Enjoyment in the rhythm of nature

If you are looking for something a little special, Stiegl-Gut Wildshut, around 30 kilometres to the north of Salzburg, is a refuge for those who still believe in the good things in life. The company is passionately dedicated to producing high-quality raw materials and organic products. In the restaurant and guesthouse, the energy is focused on enjoying the moment and celebrating life. The estate in its diversity is an inviting place for encounters and exchanges, to meet and interact as well as somewhere to recharge and reflect. The Wildshut workshops offer creative activities and courses all year round.

On their organic farm, the focus is on biodiversity, circular economy and a new, sustainable way of doing business. They grow hops and keep traditional old grain varieties alive. The company’s own spring ensures the best water quality for the foundation of their high-quality specialist beverages. Originally created as an estate for making beer, Wildshut has developed into a think tank and experimental kitchen which thrives on creativity. So, in addition to their exceptional beer specialities, the company has also been dedicating itself for several years now to spirits that are as unique as the place where they are created. Besides various beer brandies, there are other high-proof distillates of exceptional quality such as Wildshut Organic Hops Gin – with hops, lemon, juniper, mountain pine and other botanicals – and Wildshut Organic Whisky.

At the World Spirits Award 2026, there was Double Gold for Wildshut Organic Hops Gin, and Gold for Wildshut Organic Whisky N°12.

BillionBars: From a bartender to a drinks developer

Robert Pölzl is one of the best-known bartenders in Austria, the bar is his world and his vocation. Travelling around the world, he entertains, advises and serves, sometimes shaking and sometimes stirring. He transforms classic drinks into new creations using modern methods and flavours. Because for him the possibilities of working with drinks and spirits is endless, he chose the name BillionBars. For people looking for a bar concept and innovative drinks, they are definitely in the right hands with Pölzl. His aim is to identify what the customer wants and needs.

He himself has already sampled and mixed hundreds of gins, and has now developed his own creation. According to the motto: Small Batch, Big Taste, Great Gin. As a bartender, he has made it his task to keep conjuring new drink experiences into the glasses of guests. For his own gin he perfected the various botanicals. In his words: “Eye – nose – palate”.

With the master distiller Patrick Marchl, he found the missing building block for realising his vision. The high quality standards are reflected in the choice of exclusively organic botanicals. Distilling was undertaken by Rick Gin in Styria, with traditional ingredients such as juniper berries, complex pepper aromas and fine lemon and cardamon, creatively rounded off with a fine hint of truffle. The New Western Style category was therefore the right platform for reinterpreting creativity and the courage to ‘be different’.

At the World Spirits Award, bronze was awarded to BillionBars Trüffel Dry Gin.