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Avatea: Renaissance of an exceptional product

Arue is a French municipality with around 10,000 inhabitants in the northeast of Tahiti in the overseas territory of French Polynesia. The first pure rum is distilled and bottled here as the result of a research project. It took almost six years to track down the traditional sugar cane varieties and start to grow them again on virgin land. The Avatea company, based in the town of Paea, provided the know-how, namely twenty years of experience in the distillation of spirits. The rather satisfying result is Mana’o Tahiti rum, whose name means ‘to think of’ or ‘remember’ something in the local language, Reo. It is a tribute to the rediscovered raw materials, which today are organically farmed.

Mana’o is a prime press rum based on a single uninterrupted initial process. The sugar cane stalks are cut early in the morning while it is still cool and immediately transported to the mill and crushed without the addition of water. The resulting juice is filtered and fermented on site by adding organic yeast, reaching five percent by volume after five days. Further processing takes place in Paea, where the product is distilled and only the heart is left to mature. The cask strength of 89 percent by volume is gradually reduced to 60 percent to ensure that the fine aromas are preserved. This is followed by at least six months of ageing in 3,000-litre stainless steel tanks. The selected distillates are then sent to Rangiroa atoll to mature further in French oak barrels under the influence of the sea air.

At the World Spirits Award 2025, there was Double Gold for Mana’o Rangiroa and Mana’o Tahiti Blanc, and Gold for Mana’o Tahiti Paille.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.