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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Taunus Gin: Premium Dry Gin from the Taunus

Roland Braza describes his awaking as: “If parallel to the spiritual there is something like an alcoholic con-sciousness, then mine is made of gin. Sunsets where there were none and sunrises you wouldn’t expect. My silent companion in a glass was with me at the bar, next to me in bed in the morning and has enhanced many a balmy summer evening. The initial spark came at a distilling seminar in Austria, which my beloved wife had given me as a Christmas present many years before, and it led to me founding my own distillery. Laborious tests had the aim of creating a gin whose character expresses the naturalness of the Taunus forests. Fortu-nately, it worked!”

His experience as a hunter and the closeness to nature inspired Roland Braza to choose a woody, bitter aro-ma. Natural ingredients from the region are used. The most elementary ingredient is fresh, young spruce shoots which, together with additional organic botanicals and organic alcohol, create an original forest charac-ter. There are now three varieties – the Heritage Edition with the original recipe, the milder and at the same time ‘woodier’ Dark Forest Edition with a delicate hint of lemon balm and an aroma of mountain ash berries, as well as the Premium Dry Gin Golden Oak, which is stored in new oak barrels from Tokaj. All are produced on site in small batches at the Oberursel distillery and carefully bottled by hand.

At the World Spirits Award, there was silver for TAUNUS DRY GIN Ursel Dark Forest, TAUNUS DRY GIN Ursel Golden Oak and TAUNUS DRY GIN Ursel Heritage.