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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Excelencia Tequilera de Jalisco: From Mexico to the rest of the world

Tequila Huizache is a homage to the Mexican region of Jalisco, which is famous for the manufacture of agave distillates and also where the roots of the company lie. The Huizache bush (Acacia farnesiana) is abundant in the dry landscape and has been traditionally used for medicinal purposes by the indigenous peoples of Mexico, who believe the plant to be holy. The name means ‘many thorns’ and is a symbol for the strength and resilience of the countryside and the people who live and work here.

Once the Spanish conquerors had recognised the value of the agave plant in the 16th century and introduced European knowledge about the art of distillation, the region – today a UNESCO world heritage site, incidentally – became the main producer of tequila, which was distributed from here to the rest of Mexico. In 1870, Tequila Herradura SA de CV was founded and, over time, developed to become one of the biggest brands. In the late 1990s, the sisters Luz Gabriela and María Elisa Romo de la Peña decided to sell their stakes in the company and take over the plantations. In 2003, they founded the Excelencia Tequilera de Jalisco and specialised in the production of 100% agave premium tequila. The top brand Tequila Huizache was introduced in 2005 and opened a new chapter in the success story, which spans six generations with almost 150 years of experience.

At the World Spirits Award, there was gold for Huizache Blanco, Huizache Reposado and Huizache Origen.

DYC: Suntory Global Spirits

DYC was founded to prove that high-quality whisky can be produced in Spain. Nicomedes García learned about traditional methods on trips to Scotland and decided to set up a distillery in Spain. His birthplace, Segovia, a historic town northwest of Madrid, proved to be ideal for the first Spanish whisky distillery: DYC – Destilerías y Crianza del Whisky. Today it belongs to the Beam Suntory Group and is the only Spanish brand in this portfolio.

The Molino del Arco in Palazuelos de Eresma, a building from the 15th century, was chosen as the location. Paper was produced there until 1680 and flour in the 19th century. Whisky production began in 1959, and the first batch was bottled in 1963. Decisive factors in the choice of location were the Scottish-like climate, the quality of the grain from Castilla y León and the purity of the mineral-poor water of the River Eresma, which flows around the distillery at over 1,000 metres above sea level. The meltwater from the peaks of the Sierra de Guadarrama contributes to the special quality. In addition to the production of whisky, the preservation of water quality is also a factor. The water is clarified, cleaned and filtered in an in-house plant, and 98 percent returns to the River Eresma.

Two types of whisky are produced and double-distilled using traditional methods: the DYC Pure Malt and the DYC Single Malt, and blended whiskies with malted barley and corn. The double distillation in column stills is followed by at least three years of maturation in American oak barrels.

At the World Spirits Award, there was Gold for DYC 8 and DYC 15, and Silver for DYC Whisky Blended and DYC 12.