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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Oasis Group – Innovation from India

The Oasis business group was founded in 1987 and has made great leaps in terms of growth in the drinks sector – with five distilleries it is currently one of the largest grain distilleries in the country. Its top position in the state of Punjab is made evident by its two state-of-the-art locations in Ferozepur and Bhatiinda, a filling facility in Sandhe Hasham-Ferozepur and a comprehensive sales system in wholesale and retail. In terms of product quality, Oasis is a big player on the emerging Indian spirit market.

At the moment, the Oasis group is active in 18 states in India and also exports to a number of countries in which Indian spirits have market relevance. The classical range includes whisky, vodka, rum, brandy and more, whereby innovative spirits are also dabbled in, such as a ‘healthy’ whisky with aloe vera, ginseng and mangosteen. In the premium product range, you will find a triple distilled vodka, flavoured with apple and orange.

At the World Spirits Award, three products from India were awarded gold: Opm Triple Distilled Vodka, All Season Whisky and 5 Star Walker Golden Reserve Whisky.

Aumaxum: Fruity variety produced in Hungary

“It’s more than just a brandy. I see it as my mission to present and promote a culture of quality consumption,” says Anita Zámbó, managing director of Aumaxum, where spirits are produced under the brand name Gong. The family business is located in the town of Deszk near Szeged. In 2017, following more than 20 years’ work in public administration of the district, she founded the distillery together with her husband. “It was a great change and challenge. I want to show that I can survive as a businesswoman! Feedback is important to us, which is why we like to take part in competitions,” she says.

When purchasing raw materials it is important that the fruit comes from the region, so that the local character of the products is reinforced. The fruit comes from their own orchards, gardens and woodland, and also from small farms in the surrounding area. Currently about 20 brandies are produced, including specialities from berries and wild fruits. But special attention is also paid to the distillates made from grapes and grape pomace from Tokaj. Visitors can follow the distilling process in the open distillery, and professional tastings and team-building events for companies with specially prepared dishes are also organised.

The First Class Distillery received gold for Hárslevel?u szo?lo? pálinka, Zéta szo?lo? pálinka and Gong Hunor Gin, and silver for Birs pálinka, Vadcseresznye pálinka, Cserszegi f?uszeres szo?lo? pálinka, Furmint szo?lo? pálinka, Aszúsepr?u párlat, Gong Gin 21 and Muskotály szo?lo? pálinka.