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Aeijst: Making gin an experience

Spelt Aeijst, pronounced ‘eye-st’ – the Styrian dialect word for the branches on which botanicals grow. It is actually a London Dry Gin, but the name Styrian Pale Gin describes its own special style. The simple design of the bottle is reflected in its taste: clear and pure, both inside and out. 25 years ago, Wolfgang Thomann discovered schnapps distilling. With an old copper vat, fruit from his own garden and a few helpers he distilled alcohol for the first time. Since September 2018 there has been a new production site in St. Nikolai im Sausal, with a distillery open for tours and rooms for events and tastings. The centrepiece of the former winegrower’s house is a 400-litre copper vat.

Aeijst Gin is stored for one year in a new French barrique from Vosges, and another year in a rum barrel (18-year-old rum). It is bottled into hand-blown and signed bottles from the Viennese glassworks Comploj, limited to 500 bottles. Following this classic barrel aged gin and some experiments, Aeijst Umbra was created, a new definition of gin. “For us it is the spirit par excellence. Made from organic botanicals and natural spring water, slowly distilled in small batches, and unfiltered. An interpretation that breaks with well-known gin tastes.” New to the product range is Aeijst Peat, the first of its kind in Austria. It is a gin made from juniper berries that were smoked over Styrian peat from the Garanas high moor in western Styria.

At the World Spirits Award, there was double gold for Aeijst Peat Gin (Spirit of the Year & World Spirits Award 2021).

Donau Origin: Gins from Bavaria with symbolic power

The young gin manufacturing enterprise in Oberhausen on the Danube defines itself thus: “We have made it our mission to reflect the way of life of our beautiful Bavarian homeland in expressive gins. Regionality, sustainability and the highest quality are just as important as honest, solid manual labour. These values are also reflected in the company logo. The three waves stand for the gins, the four fields for the founders and the shape for a glance into the pot still. The Danube is the source of our origins.”

After preparing for a good two years, at the beginning of 2021 an old machinery hall with an adjoining gravel area was turned into a distillery with a garden, local fruit trees and a meadow with two populations of bees. Everything is produced by hand at a slow pace and with attention to detail. “Pumps and plastic are banned entirely.” During the maceration of the botanicals, they work according to secret recipes, only using organically certified raw ingredients. Distilling is gentle on the aromas in a 200-litre still, then the distillates rest for over three months in a stainless-steel barrel.

The drinking strength is 42 volume percent, “because apart from the perfect ratio of aroma, texture and strength, it is also the answer to the question of life, the universe and all the rest.” Those who would like to find out more should read Douglas Adams’ cult novel ‘The Hitchhiker’s Guide to the Galaxy’. After maturation, the gins are filtered by means of gravity and given a last quality check before they are filled and sealed in bottles with a high-quality design.

At the World Spirits Award, silver was awarded to MORGENtau, and bronze to SOMMERwind and FICHTENgold.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.