World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Schwarzwaldbrennerei Markus Kalmbach: Ode to the Black Forest

This small, fine distillery is located in Baiersbronn, the largest forest municipality in Germany. The family business was founded by Fritz Kalmbach in 1963 and is now run in its third generation by Markus Kalmbach. The full-time banker runs the distillery at weekends, which has long since become a sideline. The family is now the sixth generation to live in the farmhouse built back in 1880. Tasting takes place in the tasting room in the former stables with a view of the distillery. Groups of ten or more can combine the tour with a taste of the local cuisine. In fine weather, there is a panoramic terrace from which you can enjoy the view of the Sankenbach Valley. The products are also available chilled in fresh spring water at the schnapps fountain on the edge of the village, which is open all year round. It is located in an idyllic spot under fir trees, with a bench and an inviting view of Baiersbronn.

They favour tradition with zeitgeist and class over mass production. Quality not quantity is the motto which they live by. Decades of experience with the ever-developing art of distilling infuse the diverse products made from fruit, herbs and grain. They range from Black Forest kirsch to herbal and bloodroot schnapps to gin and whisky. Aside from the malt mash from rye, wheat, spelt and emmer, the distillery’s own soft spring water and the fir wood from its own forest for the distillation process, time is perhaps the greatest ingredient in the whisky. It matures over years in the various wooden barrels in the vaulted cellar of the former farmhouse. In 2023, the grain brandy made from emmer, spelt and einkorn was awarded gold by the Association of Small Distillers and Fruit Distillers at the regional award ceremony.

At the World Spirits Award, there was silver for Kornbrand Emmer-Dinkel-Einkorn.