World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Gurktaler: The mild Alpenkräuter and the fruity Alpen-Aperitif

Every year on 15th August, the herbs for Gurktaler Alpenkräuter are blessed in Gurk Cathedral. The herbs are grown in the Gurk Valley and in the cathedral garden, cut by hand from around mid-June and brought to the cathedral cloisters where they are checked for cleanliness, freshness and varietal purity. To make the liqueur, the selected herbs are soaked in alcohol for a few days in an exact ratio according to a secret recipe. During maceration, the ingredients and aromatic substances are leached out, the extract is blended in a strictly controlled ratio, and stored to mature. The branded product underlines the regional connection by supporting various local projects. Hiking trails have been developed in the Carinthian holiday region to enable guests to enjoy the unique landscape. In the ‘Gurk Valley herbal paradise’ you will also find inns and hostels that emphasise the theme.

Rossbacher is a piece of Austrian liqueur history. In 1897, Adolf Wunderlich founded a liqueur distillery in the 7th district of Vienna and worked on incorporating natural flavours into the products. The liqueur is made from herbs, roots and berries without any artificial additives. The secret lies in the preparation as well as in the ingredients; the intense flavour is achieved through a combination of maceration, percolation and distillation. The original recipe, still in strong demand today, provides precise instructions on which herbs to use and how to treat them. Invigorating herbal notes combine with citrus tones and a subtle sweetness to create a wholesome pleasure.

Gurktaler(Gurktaler Alpen Aperitif, Gurktaler DER MILDE Alpenkräuter) and Rossbacher won Gold at the World Spirits Award 2025.

Destillerie Hochstrasser: The art of distilling as an art of living

At the heart of the Lipizzaner homeland on the way to the Styrian Schilcher wine route lies the Hochstrasser distillery. There, the art of distillation has been passed on since 1930 and is now in its fourth generation. High-proof products of the highest quality are created by constantly developing, while taking into account traditional values. Those who are looking for excellent taste have come to the right place! As well as fine distillates and liqueurs, also top products such as gin and rum consistently achieve the highest international awards.

They were one of the first distilleries in Austria to work with vacuum distillation. This is a much gentler process than conventional distilling because a lower boiling point can be used. This enables preservation of the variety of natural aromas and promotion of fruit typicity.

Those who read understand, those who sample experience! On a personally guided experience tour through one of the largest and most modern distilleries in Europe, you gain insights into the production process, the storage in special barrels and the history of schnapps distilling. Visitors see the distilling procedure close up. A line-up of the fragrances also helps to identify the individual distillates by taste and smell. The tour is rounded off by a sampling in the showroom and salesroom, where one can find gifts and fine glass designs for every occasion alongside a varied product range.

The World Class Distillery 2025 received Double Gold for Rote Williamsbirne 100 % Vakuum-Destillat (red Williams pear brandy, 100% vacuum distillate) (Spirit of the Year 2025), and Gold for Waldhimbeerbrand 100 % Vakuum-Destillat (wild raspberry brandy, 100% vacuum distillate), Williamsbirnenbrand Select (Williams pear brandy), Steirischer Hauszwetschkenbrand (Styrian damson brandy) and Gravensteiner Apfelbrand (apple brandy).