World-Spirits Online Guide Abo – order now

Hijos de Pablo Esparza: Regional specialities from Navarra

This family business in the north of Spain is located just 80 kilometres from the French border. Present in the market for over 145 years, the business is now run by the fifth generation. Some of the 27 employees have been working with the family for over 40 years. The oldest product is Anís Las Cadenas, which already won awards in Paris in 1909.

As Spanish spirits are not as well-known as whisky, vodka, rum or tequila, customers are usually found in countries with Spanish inhabitants or descendants of Spanish immigrants. As a small business with no international branches, the contact with business partners is paramount, and they need to be well-supplied with information on the products.

One particular speciality of the region is Pacharán, an aniseed and sloe liqueur, which has been popular in Navarra since the Middle Ages. The name is derived from Basaran, a Basque word for sloe. In the 1950s it became more well-known with the aid of commercial production and marketing. Originally, wild sloes were used, but these days they are grown on plantations to meet the increasing demand. As a means of dealing with inferior imitations, a supervisory board for production was set up in 1988, which also awards the seal of quality and origin Denominación de Origen del Pacharán.

At the World Spirits Award, there was gold for Licor de Endrinas Basarana 20, silver for Pacharán Basarana Etiqueta Negra and Anís Las Cadenas, and bronze for Licor de Hierbas Las Cadenas.

Nyborg Distillery – Danish pioneer in organic production

In the port of Nyborg – at a good location on the E20 – a new meeting point for ‘spiritual’ and culinary experiences emerged. Since the opening in summer 2017, Niels and Nicolai Rømer, creative entrepreneurs and well-known organic pioneers, have been following the objective of creating an attractive place to stop on the way through Denmark – for locals as well as tourists.

In the distillery, the specialities are whisky, rum, gin, snaps (Aquavit) and brandy based on regional organic products – fruit from Fünen, the country’s third largest island. Experienced employees work with a passion to bring top quality into the bottle – and also produce bespoke spirits. At the Nyborg Distillery, customers can buy a whole barrel, which will be looked after according to their wishes, from the choice of fruit to the filling, including advice on storage, aromas and more.

Part of the building is used for gastronomy: with a bar, café and restaurant. The ambitious range includes organic cocktails made from in-house spirits, coffee and cake, daytime snacks and Smørrebrød, in the evening, regional Danish and Nordic dishes. A shop offers products from the distillery and also a selection from the Ørbæk brewery and from Mols Organic.

At the World Spirits Award, there was double gold for Organic Gin Distilled DEW 87°, Organic Single Malt Whisky Cask Strength, Ardor Isle of Fionia (World Spirits Award 2018 & Spirit of the Year 2018), gold for Organic Gin MIST 114°, Organic Gin Distilled Frost 92°, Organic Single Malt Whisky Ardor Isle of Fionia, and silver for Organic Rum Hurancán.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.