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HirschRudel: Herb liqueur following an old family recipe

HirschRudel herb liqueur is made using a very elaborate procedure. To achieve a perfect high-quality result of course requires plenty of dedication, therefore importance is attached to manual work. Each production comprises around 4,000 bottles of 0.5 litres, along with individual magnum bottles in very small batches. All the bottles are filled and labelled by hand with individual numbering and the filling date. Natural cork with a tin lid and the recipe complete the package. But the most important feature is of course the taste!

HirschRudel was brought to life by Dirk Verpoorten, a partner in the egg liqueur dynasty from Bonn. In his grandma Elly’s heirlooms he found an old trunk where she kept a book of mementos, in which she recorded a recipe for a herb liqueur she had created herself on the occasion of a family celebration. Dirk Verpoorten tried out the recipe and was so delighted with the taste that he decided to bring the herb liqueur back to life under the name HirschRudel in memory of his grandmother.

At the World Spirits Award, HirschRudel Herb Liqueur was awarded gold.

Matheus Pálinka – Fruit brandies based on ancient Hungarian traditions

Matheus is a model sophisticated Hungarian company and its products bear the “Hungaricum” title of honour. Only fruits grown, harvested and distilled in Hungary are used in the distillates. “Pálinka” – the colloquial term for schnapps – has a long-standing tradition in Hungary as the climatic conditions produce very flavoursome ripe fruit.

The history of Matheus Pálinka began with a booklet which emerged at an auction. And what secrets did it contain? As long ago as the 16th century, Franciscan monks in the northernmost corner of Hungary (now the Szatmár-Bereg administrative district) were producing high-percentage fruit brandies which they refined to create healing essences using herbs and spices. The production of the modern Pálinka products is based on these old recipes which form part of the country’s culture and authentic Hungarian gastronomy.

The brandies in the ranges “Matheus Spirit” (60% vol.) and “Matheus Classic” (50% vol.) are left to mature in mulberry wood casks for at least three months, which emphasises the silky flavour and the aroma of the fruit. The “Matheus Fruits” (44% vol.) are unfiltered distillates matured on a bed of dried fruits, combining modern technology with old traditions. The wide range of products includes apple, apricot, elderberry, cherry, plum, quince, sour cherry, blackthorn, blackcurrant and Williams pear.

For the 15 samples submitted, Matheus received four golds and eleven silvers at the World-Spirits Award – ranking 13th in the fruit brandy category as a Master-Class Distillery.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.