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Inner Circle Rum – Sailing towards success

How does a world-class sportsman turn himself into a rum producer? And even make it a tremendous success story! Stuart Gilbert, a multiple world champion sailor who participated in the 1984 Olympic Games, shows how it can be done, with the successful re-launch of Australia’s best rum which quickly acquired worldwide recognition and was awarded prizes at wine and spirit competitions in London, Frankfurt and Chicago. In 2007, Inner Circle was taken over by Lion Nathan Australia (since 2011, it has been operated by Lion alone following a company reorganisation) and incorporated into their New Zealand range. Their competence and capacity to distribute at an international level guarantee a further positive development, as is shown by the sales figures and results of tastings.

Originally produced for the Colonial Sugar Refinery’s “inner circle of management and favoured clients” in the mid-19th century, this popular rum was available until 1986. When the company was sold, the brand Inner Circle – an Australian icon – was discontinued. Stuart Gilbert, a great fan of this particular rum, found himself missing it keenly. He tasted all the rums of this world, but none compared to the favoured flavour. He then decided to put his money where his mouth wanted to be and contacted Malcolm Campbell, the last master blender of Inner Circle, who still owned the original recipe and yeast. After buying the brand rights, Gilbert bought Beenleigh Distillery, the oldest registered distillery in Australia, in 2004 and as such acquired an industrial monument.

The Australian rum trio was again successful at the World Spirits Award with a double gold, Best in Category and Spirit of the Year for the Rum Grey, gold for the Rum Green and silver for the Rum Red.

Breckenridge Distillery: Whiskey und mehr aus den Rocky Mountains

Bryan Nolt ist eigentlich Arzt – und Whiskey-Nerd: Im Jahr 2007 hatte ich die Idee, eine Brennerei in Colorado zu gründen. Mit dem Einsatz aller Ersparnisse und dem Verkauf unseres Hauses wagte ich einen kompletten Neuanfang. Heute können wir uns mit gutem Gewissen als erfolgreiche Brennerei betrachten, mit deinem tollen Team und der Hartnäckigkeit eines hungrigen Honigdachses. Und dem Riesenvorteil, einzigartiges, klares Wasser aus den Rocky Mountains für die Produktion nutzen zu können.“

Jordan Via, Master Distiller, bringt die Philosophie auf den Punkt: „Wir wollen hier nichts beweisen oder eine Show abziehen. Wir versuchen, klug und geschickt zu arbeiten, um einfach Qualität und Geschmack zu erzeugen. Während der Sommermonate pressen wir frisches Obst, bevorzugt aus der Region, für unsere Edelbrände, Liköre, Wodkas und Aromastoffe. Übers Jahr destillieren wir Botanicals und kümmern uns um Whiskey und Rum. Die Bourbon-Blends stellen wir in kleinen Chargen zusammen, dafür verwenden wir ausgewählte Fässer aus Kentucky, Tennessee und Indiana.“

Im Jahr 2016 wird die Brennerei erweitert, ein neues Fasslager eingerichtet, dazu kommen eine Cocktail-Bar, Veranstaltungsräume und ein kulinarischer Schwerpunkt zum Thema „Spirits an Food“. Darüber hinaus gibt es einen kleinen Laden in der Innenstadt von Breckenridge. Und kostenlose Brennereiführungen an sieben Tagen der Woche. Klingt eigentlich alles ganz einfach, um Erfolg zu haben, oder?

Beim World-Spirits Award gab es dreimal Gold (Breckenridge Chili Chile Vodka, Breckenridge Vodka, Breckenridge Bourbon) und zweimal Silver (Breckenridge Bitters, Spiced Rum).

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.