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Wilhelm Horn – Brand name spirits with a local tradition

In 1923, Wilhelm Horn opened a brandy and liqueur shop on Menckestraße in Leipzig, and following successful expansion, HORN’s Weinstuben wine lounge was opened in Südstadt in 1931. By 1933, the company had 46 branches and 75 subsidiaries, to which wine distillery and vermouth production were added. The newly constructed Wilhelm Horn Branntwein & Likörfabrik became a leading company in the German wine and spirits business, with a wide range of brand name products with the slogan “Wine and corn – always from Horn”. Following the disruption of the Second World War, the company was nationalised in 1972 and taken back into private ownership in 1991.

In 2005, Klaus Horn passed on the enormous potential of brand names and recipes in the Leipzig tradition to Wilhelm Horn Markenspirituosen GmbH, founded by Lutz Thielemann and Thomas Schneider. In the spirit of the founding family, they breathed new life into the company and moved to Bayrischer Platz. There they manufacture high proof spirits rooted in the region, such as Echter Leipziger Allasch, Leipziger Kräuter Wilhelm or Long Horn Handcrafted Lipsk Dry Gin. The juniper aroma combines with lavender, coriander and lime blossom – the latter a reverence to the many lime trees in the town of Leipzig, centuries ago known to the Slavs as Lipsk, the ‘lime place’.

At the World Spirits Award, there was gold for the caraway speciality Echter Leipziger Allasch, and silver for Long Horn Handcrafted Lipsk Dry Gin.

Edelkorn-Brennerei Jos. Rosche: We are happily distilling for you!

In the oldest town in Emsland, the Rosche family have been using their own grain for the finest distillate to make fine Korn (grain distillates), fruit brandies and liqueurs since 1792. The fine fragrance and the mild taste of wheat and malt are already present during the course of the 36-hour fine distillation process. The best water from Haselünne is added to achieve the desired drinking strength, and then the distillates mature in stoneware or stainless-steel containers. By storing Emsland’s cultural treasure in wooden barrels which previously held brandies or wines, it is united with aromas from around the world: as a single cask edition of ‘Edelkorn Generation 5’ or as ‘Joe’s Best’, every drop is a treat. The latest product is ‘HOPE’ – a London Dry Gin with a light hint of hops.

Since 1986, the company has been directed by Joe Rosche, representing the fifth generation of the family. He is the co-founder of the ‘Bund deutscher Edelkorn-Brenner’ (German Korn distillers) and co-initiator of the ‘protected declaration of origin’ for Haselünner Korn at the EU level. The ‘Korn Academy’ which he founded is an entertaining but educational plant tour. He uses it as a way to create many thousands of fine craft Korn enthusiasts every year. Susanne and Joe are also socio-politically engaged and support worldwide water projects in particular. Climate protection in the region is especially dear to their hearts and they use returnable bottles for the majority of their spirits.

The World Class Distillery 2024 received double gold for de la Roche, gold for Edelkorn Generation 5 matured in a whisky barrel, Rosche Haselünner Korn, Joe’s Best 35 – aged Korn stored in a whisky barrel, Edelkorn Generation 5 matured in a port barrel and Edelkorn Generation 5 matured in a Sauternes barrel, and silver for Hope London Dry Gin and Uralter.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.