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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Senor Ron: A feast for the senses

In COVID-19 times, the yearning for lightheartedness and sociable togetherness has increased greatly among many people. This drove a few ‘crazy Berlin guys’, Steven-Peer Gattermann, Maik Thiele and Patrick Wiese, to launch a crazy project: offering the experience of the Caribbean ‘way of life’. Inspired by unforgettable sociable moments in the Caribbean, they wanted to redefine rum. They chose to move away from the ‘rather dusty image of old pirate stories’ towards a pure zest for life and an exotic and fruity taste experience. The USP of the product is its taste. It is not a classic rum or simple blend but an exclusive composition of select rums from the Caribbean with the natural aromas of fresh fruits.

Various rum blends, which are the raw ingredients, come from the Dominican Republic, and are then brought to Spain and stored in sherry barrels. Then they travel to the far north of Germany, for further processing near Flensburg, where they add the trademarked essence, developed over many years of work. It contains hints of mango, banana, pineapple and other fruits and is soaked in rum again. The process is finalised by filling into manually designed, white bottles with labels artistically created by hand.

At the World Spirits Award, Ron received silver.

Valamo Monastery Distillery – Absinthe from the far North

Distilling has been a traditional part of life in European monasteries ever since the first crusade in the 11th century, when the monks learned the craft in the Middle East. According to documents, the Valamo Monastery dates back to the 12th century and has been at the centre of orthodox culture in Finland for nearly 850 years. The only orthodox monastery in the country lies in the eastern Finnish landscape of South Savo, with extensive lakes and forests. In 2013, the distilling tradition was reawakened, today Valamo is the only monastery in the world which produces its own whisky, gin and absinthe. Liqueurs made from aromatic wild berries also mature in the quiet monastery. The ingredients come from the surrounding countryside – pure spring water, arctic plants and aromatic wild berries create the exceptional taste and quality of the products.

Fascinated and inspired by the mysterious reputation of absinthe, the monks decided to create their own absinthe in 2016. An old French book from the 19th century formed the basis for their extensive experiments. During the development processes, the monks collected information on authentic recipes and indigenous ingredients from around the world. After a lot of hard work, Valamo’s master distiller, Asko Ryynänen, created an absinthe which embodies a long history and mysterious quality – a traditional product with a modern touch, kept in striking ‘medicinal’ bottles.

At the World Spirits Award, there was silver for Valamo Mint and Valamo Gin.