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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Svedka - Hot parties with a touch of cool Sweden

Where there is a party, there is Svedka - whether it be on Broadway, in Hollywood or in Berlin. The stars and starlets love this Swedish vodka: fans include Sting, Paris Hilton, Kirsten Dunst, Jason Schwartzmann, Gwyneth Paltrow, Melanie Trump, Kate Moss and many more.

The secret behind the flavour of Svedka is rooted in centuries of Swedish tradition. High quality wheat forms the basis (1.5 kg per litre) which is then distilled five times. The process takes over 40 hours. The result is so smooth that it does not require filtering. The purest of spring waters are used in the master blending process. The result is a gentle freshness. Four flavoured vodkas are also offered in addition to the pure vodka: citron, clementine, raspberry and vanilla.

Svedka Vodka is the fastest growing Swedish brand of vodka worldwide. It was launched onto the market in 1998 and in 2007 was taken over by Constellation Brands together with its brand owner Spirits Marque One LLC, based in New York. In the USA, this cool Swedish vodka spread through the bars and nightclubs like wildfire, supported by a trendy advertising campaign entitled "Happy Hour in America" with slogans such as "Make Cocktails, not War", "Mix liberally, drink conservatively", "Life, Liberty, and the Pursuit of Happy Hour" and "Conserve Energy, drink sitting down". Futuristic cocktail recipes such as the "Peeping Android" and "2033" have also played a part. "2033" was chosen because Svedka has been "predicted" to be the most popular vodka in the world in that very year.

The products scored well at the World-Spirits Award: the "pure" vodka won a double gold and there was also gold for the "Clementine Flavored" and "Citron Flavored" as well as silver for the "Raspberry Flavored".

Sauerland Distillers: Regional botanicals in distinctive packaging

“The characteristic, woody and lively Sauerland botanicals distilled at Navy Strength (57.15% by vol-ume) turn the best gin we have ever produced into now also the strongest gin we have ever produced. Pure enjoyment with a strong character that lingers on the palate, refines cocktails and puts even the strongest tonic water in its place. Olaf Baumeister, TV chef and owner of Hotel Seegarten in Sundern, designed the recipe to create a balanced gin with the same botanicals, which can be enjoyed straight, as a long drink or in a cocktail.” This is how Managing Director Moritz Dimde, who is responsible for all administrative and financial matters, describes the WOODLAND project.

The artwork for the bottle design and the elaborate packaging comes from fellow partners, Till Brauckmann, Matthias Czech and Gregor Biedrzycki. Andreas Schulte and Johannes Bitter-Suermann take care of distribution and logistics, with each of them contributing their skills and professional ex-perience. Sauerland Distillers GmbH uses local, soft water for distilling. The botanicals are individually cold macerated and then mixed in, unfiltered, after distilling. To intensify the authenticity of the gin, the labels have been reduced to the essentials: a plain, high-quality typography. The gin is filled in 500 ml bottles in the no-frill style of chemist bottles.

At the World Spirits Award, there was double gold for Woodland Sauerland Dry Gin (Spirit of the Year & World Spirits Award 2019).