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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Absintissimo – An unusual distiller career

René Wanner used to be a police detective in Geneva, these days he is one of the most well-known absinthe distillers in Val-de-Travers, the traditional region of production in the Swiss canton of Neuenburg. Just like all the people who live there, he can tell many stories about the colourful history of the “green fairy”. Once taken as a medicine, it was later marginalised and then, in 1908, prohibited. Only since 2005 has absinthe again been produced legally. René Wanner revives ancient recipes, distils slowly according to olden specifications and only in small amounts. The result is very aromatic, yet mild and agreeable. A lot of effort is necessary: for 3,000 bottles you need about a ton of wormwood (Artemisia absinthium), in addition to large amounts of green aniseed and star aniseed, mint and balm, coriander and fennel, hyssop and liquorice.

Aside from his talent as a distiller, René Wanner also has a talent for promoting and selling his products. He greets his visitors to the sounds of an alpenhorn, he also learnt yodelling after retirement, and he guides the degustations multilingually: in German, French, Italian and Swiss-German. This is accompanied by anecdotes from moonshiner times – and also, on request, by dishes refined with absinthe from his small kitchen. As a member of a gastronomic brotherhood, he naturally keeps the recipes very secret. The icing on the absinthe cake are the originally designed bottles.

At the World Spirits Award, the absinthe range impressed the judges: gaining gold for La 68…harde, Bleue à Fernand, Bloody Fairy, Cinquante & Une, La Cavassonne, La Fée de la Rade and La Fée Verte, as well as silver for Bleue Bacchus and De Bleu de Bleu.

Bacardi: A world of brands with a value system

Don Facundo Bacardi was born near Barcelona and emigrated to Santiago de Cuba in 1830, where he founded a small distillery in 1862 at Calle Matadero 57. His wife Amalia discovered a colony of bats under their roof; bats are thought to provide protection for cultural assets by the local Taíno people, the indigenous population of Cuba. In Spain, bats are a symbol of health, happiness and family unity. And so this became the trademark of the new rum – now one of the most renowned logos in the spirits industry.

Bacardi is the world’s biggest privately owned company dealing in spirits, offering over 200 rum, vodka, whisky, gin, vermouth and tequila products which are sold around the world. The main brands include BACARDI Rum, ERISTOFF Vodka, MARTINI Vermouth, BOMBAY SAPPHIRE Gin and GREY GOOSE Vodka. In 1877, Bacardi won their first gold medal for quality at the World’s Fair in Spain, and many more were to follow. In 1910, they opened their first international plant in Barcelona, the family’s hometown. In 1916, another bottling plant in New York followed. In the 1920s, Bacardi acquired a reputation as a symbol of luxury and lifestyle with a special kind of advertising. This holds true even today. The BACARDI Rum brand has become a symbol of the Caribbean and not just because this is where it has its roots; it also brings consumers that much closer to this ‘paradise’.

The Master Class Distillery 2024 received gold for Reserva Ocho, Superior, Spiced & Cola Ready-To-Drink and Reserva Ocho Rye Cask, and silver for Caribbean Spiced, Toasted Coconut Colada Ready-To-Drink, Mojito Ready-To-Drink, Roasted Pineapple Rum Punch Ready-To-Drink and Caribbean Espresso Rumtini Ready-To-Drink.