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London Distillers: Environmentally friendly production in East Africa

London Distillers has 125 years of experience in manufacturing spirits and today is undisputedly the most modern distillery in East Africa, based in Nairobi. Its founding and strong growth are in accordance with the increasing demand for high-quality spirits. The production facilities span 300 hectares of land at the Athi River, whereby large areas are dedicated to eco-friendly wastewater treatment through a purification plant.

Since its foundation, the company has felt obliged to act with social responsibility. This is supported by a more labour-intensive approach rather than machine-operated, in order to promote employment at the sites. A well-qualified workforce is employed at eight regional branches (Nairobi, Machakos, Mombasa, Eldoret, Nanyuki, Kisumu, Nakuru and Thika). Importance is also accorded to efficient, timely delivery, in order to strengthen the distribution network and widen the selection. From its modest beginnings in 1985, there has been remarkable growth through to today. Over 25 brands comprise a wide selection of whisky, gin, brandy, vodka, rum, as well as the flagship brands Safari Cane and Old Monk Rum.

In line with the responsibility of selling high-quality products, they concentrate on workmanship, a holistic corporate culture and eco-friendly processes. The aim is to become the market leader in Central and East Africa, to grow as an organisation and to be a preferred employer, because people are the most valuable asset.

At the World Spirits Award, gold was awarded to Top Secret, White Pearl and Safari Rare Whisky, and silver to Kenya King, General Meakins and Napoleon Gold Brandy.

NEST Gin: A little sip of South Tyrol

Two young South Tyroleans – Peter Paul Schweitzer, a drinks retailer from Latsch, and the fine brandy sommelier Matthias Gamper, a hotelier in the Schnals Valley and a gin expert – wanted to revive old recipes to meet contemporary tastes. “We wanted to create a product that is modern and that suits us.” Their knowledge, their experience and their passion for gin provided the best conditions for their first spirits project. They needed barely a year for product development, naming and packaging. They achieved a gin that is both modern and alpine. Nest Gin – the name implies a comfortable home, like a nest.

It was thought out and distilled at the heart of the Alps, developed from paper to the bottle in cooperation with the distilling master Helmut Oberhofer from the Roner Distillery. The essential basis: crystal clear alpine water from South Tyrol and the finest grain. The main protagonist in the complex play of aromas: the finest alpine herbs with a hint of orange. The botanicals involved apart from juniper are coriander, angelica root, masterwort, gentian, yarrow, musk blossom, thyme and marigold. And apart from that nothing: no oils, no essences, no tricks. And what does the gin itself say about it? “They tried to say no, but I was 42% stronger. I was created, a little sip of happiness, made for gintlemen and gintlewomen in the finest nightclub, for ginsters in the trendiest town and for true country folk in the wildest nature.”

At the World Spirits Award, Nest Gin Alpine London Dry received gold.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.