World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Heidebrennerei Bosselmann: Chemist and botanist, hunter and gatherer

The Heidebrennerei Distillery lies amidst the Luneburg Heath at the gateway to Hamburg. All their botanicals grow in the immediate vicinity in the largest heather biosphere reserve amidst moors and the 4,000-year-old burial mounds that characterise this rough landscape. The basis of their range is always formed by a strong hint of juniper, rounded off with a fruity body of sloe, wild blackberries and cranberries. The fresh citrus flavour of the Heidegin (heath gin) is provided by lemon balm, lemon verbena and fresh Douglas fir. Further botanicals include juniper branches and heather.

Gerhard Bosselmann and two herb ladies – the heart of the distillery – gather many ingredients themselves. Nearly all the botanicals are ground by hand to best release the essential oils. The mash is processed in stages over 72 hours and the distilling process ends at 40% to ensure an optimal taste. The gin is always unfiltered. Barrel Aged Gin is a speciality for which previously used oak and chestnut barrels are utilised.

The softest water from sources under filtering moors and sand dunes is guided over rose quartz and semi-precious stones after an ion exchange to relax it. “The distillery is a 120-litre facility, we produce the smallest batches in a London Dry Gin procedure in Germany’s purportedly smallest private gin distillery – under the motto of slow distillation at a low temperature. I am determined not to focus on quantity and profit. Only in this way can the fragile aromas release slowly, without partially dissolving the wood-body of rose hip, sloe and currant pips. Each bottle is a little work of art that is filled, sealed and labelled by hand”, as Mr. Bosselmann says.

At the World Spirits Award, there was Double Gold for Sailors Gin – Spirit of the Year & World Spirits Award 2026, and Gold for Heidegin and Csardas.

United Spirits Limited – A market leader in India

Whisky, brandy, rum, gin and vodka are the flagship products of USL, the largest spirits company in the world. Its history dates back to the 19th century and the country’s British-influenced history. In addition to its 100% subsidiaries Whyte & Mackay and Bouvet Ladubay, brands such as McDowell’s, Bagpiper, Dalmore, Jura, Black Dog, Signature, Antiquity, Royal Challenge, DSP Black, Director Special, Old Tavern, Haywards, No.1 Brandy, Honey Bee, McDowell VSOP Brandy, No.1 Celebration Rum, Old Cask Rum, Pinky Vodka, Romanov Vodka, White Mischief Vodka, Vladivar Vodka and Four Seasons are also part of the comprehensive portfolio. More than a million cases from 22 of the approximately 140 brands in total are sold each year.

Over 165 awards in international competitions emphasise the high quality of the products: Mondial, International Wine and Spirit Competition (IWSC), International Spirits Challenge (ISC), World Beverage Competition (WBC), Monde Selections, Mundusvini, International Taste & Quality Institute (ITQI), Beverage Tasting Institute (BTI), The Scotch Masters, Vodka Masters England, etc.

USL is a true innovator, as in the case of the first ‘pre-mixed gin’. It was also a pioneer of spirits sold in cardboard cartons in India and produced the first Single Malt in Asia to be based on the Scottish tradition and the first ‘diet versions’ of whisky and vodka in India. The company’s products are exported to 37 countries across the world, and in India itself, distilleries and sales offices are distributed across the country, encompassing a team of over 7,500 people. A well-equipped Technical Centre was established in 1989 where scientists from different fields work on quality assurance and innovation – chemists, microbiologists, biotechnicians and nutritional experts. Top quality standards for the numerous production sites are also developed here.

At the World Spirits Award, there was gold for the White Mischief Ultra Pure Vodka.