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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Gans Feinbrand Manufaktur – Sophisticated gin from a well-established production process

In a small village in the March of Brandenburg, there is a quartet enthusiasts with a love for detail at work who want to express their passion for excellent spirits with their own products. It is here that they produce regional products with a special signature, such as GANS Gin. Exotic botanicals from far afield are not used, but twelve ‘unassuming’ local ingredients are used to compose a lively symphony, the notes of which already play a beautiful tune in the nose.

GANS Gin belongs to a young, innovative gin category, the New Western Style, where the focus is not on the juniper, and other aromas are given more room. The fresh, fruity, flowery gin is characterised by a combination of aronia berries, acacia blossom, rosehip, blackberries, oat straw, clover, lemon herbs, and daisies. The juniper unfolds its typical notes in a complex postlude of flavours on the palate.

The alcoholic base is the best farmer’s raw alcohol, produced in Germany using local products. Together with the organic botanicals, it is carefully distilled and then diluted with especially soft water. Distilled in small batches, GANS Gin is a very special boutique spirit for long drinks, cocktails and, above all, pure enjoyment – nothing unusual, just something simply unique.

At the World Spirits Award, there was gold for GANS Quince Liqueur.

5020 Gin: Bottled Life – Handcrafted in Salzburg.

In the heart of the city of Salzburg, at Rainberg 5, there is a farmhouse which was built in 1671. In these historical surroundings, the 5020 London Dry Gin is produced in small batches. The centrepiece is the small distilling room, where all the stages are carried out by hand and where the gin is gently distilled in a 100-litre copper vat. The distilling process alone takes between 24 and 26 hours, and only takes place in small batches of 75 to 80 bottles – following the motto ‘back to the roots’ in the beautiful city of Salzburg with the postcode 5020. And on the subject of the roots of gin, London Dry Gin is made exclusively of natural ingredients which are processed in their most original form. 5020 Gin uses 23 organically cultivated botanicals. By hanging an aroma basket directly in the still, the hand-selected essences can develop their aroma perfectly. The gentle increase in temperature, constant inspections and four weeks of storage in glass demijohns perfect its quality.

Stephan Koudelka taught himself all about gin distillation over many years, accompanied by disappointments and setbacks. Perseverance, meticulousness and passion were his partners on the path to his unique recipe. Care in the selection of ingredients, patience during the distillation process and a love for detail characterise the distiller. All the way to the features of the characteristic bottle, you can see that, in this small craft distillery with its special charm, quality is valued highly, and this was rewarded with silver at the World Spirits Award.