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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.

Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Okanagan Spirits Craft Distillery: A pioneer in farm-to-flask distilling

Okanagan Spirits Craft Distillery is an original craft distillery in British Columbia (BC) in Western Canada and is run by the Dyck family, who have been at home in the Okanagan Valley for five generations. The distillery was born from the idea of using 100% locally grown fruit and grain to produce world-class spirits, just a tractor ride away from the orchards and fields where the base ingredients grow. BC’s original farm-to-flask distillery now offers a selection of more than 50 internationally award-winning spirits, from single malts, BRBN bourbon-style, BC hopped and BC rye whiskies to gins, vodkas, fruit liqueurs, brandies, aquavit and even Taboo Genuine Absinthe.

Okanagan Spirits is led by Tyler Dyck, CEO of the Dyck family company, and Melissa Duncan, COO. When they’re not making world-class spirits, they spend their time modernising spirits policy in Canada. Their aim is to honour and support authenticity and terroir in everything they do – from farm to bottle. The passion, skill and creativity of master distillers Chris Burke and Francois Joubert are behind the successful variety of products and the absolute commitment to capturing the essence of the Okanagan Valley in every bottle. A visit to one of the distilleries is an unmissable experience when visiting the Okanagan Valley.

The World Class Distillery 2025 received Gold for Okanagan Cherry Liqueur, Okanagan Spirits Haskap Liqueur, Blackcurrant Liqueur 100% Craft, various single malt whiskies (1-MALT Barrelhouse Reserve, Laird of Fintry Rum Barrel Finish, Laird of Fintry Fortified Foch Finish, Laird of Fintry Fortified Foch Finish Cask Strength, Orchard Saison Whisky), Proof Whisky Collective Pear Brandy Barrel Aged, Bartlett Pear Brandy (Poire Williams), Proof Whisky Collective Pioneer Country Process and the cigar whisky Product of Okanagan Valley, Canada. Silver was awarded to Okanagan Spirits Raspberry Liqueur, Road’s End (a double-wood Pinot Noir finished bourbon-style whisky), Rye Whisky (finished in Maple-Brûlée casks), Amaro Classico 100% Craft and Cabin Gin (Green Label) 100% Craft.