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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Berentzen Group: 260 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2026, there was Gold for Tres Países Premium Rum and Silver for Doornkaat Norden Sea Salt Gin.

Badel 1862: Number one on the Croatian market

Badel 1862 is the largest and oldest producer of spirits in Croatia and the market leader in all categories of alcoholic drinks in Croatia, as well as the whole Adriatic region. This accolade testifies to the quality of the products and the preservation of the rich tradition that is also reflected in the name of the company, coupled with innovations that keep pace with new trends. The portfolio comprises more than 100 products, including brandies, liqueurs, gin and vodka.

The flagship of the portfolio and the most widely sold herb liqueur of the Adriatic region is the traditional Pelinkovac. The secret lies in the original manufacturing process: according to an old recipe, in which a selected mix of herbs is crowned by ‘pelin’ (in Latin, Artemisia absinthium). The ‘rising star’ is Antique Pelinkovac, with its recipe from the founding year of 1862. Originally a medicinal drink, today it is part of the traditional gastronomy.

The most widely sold Hrvatska Stara Šljivovica made from the local plum type Bistrica and matured in Slavonian barrels, is a ‘signature drink’ with cult status. The special character of the Badel Hrvatska Stara Šljivovica Premium Selection is defined by a selection of distillates from different barrels. The Badel Prima Brand Black has been appreciated for generations alongside the original recipe for special wine distillates that are matured for 15 years in Slavonian oak barrels.

At the World Spirits Award, there was gold for Badel Prima Brand Black and Badel Pelinkovac Gorki, and silver for Hrvatska Stara Badel Šljivovica, Antique Pelinkovac and Hrvatska Stara Badel Šljivovica Premium Selection.

Son Tinh – Tradition with a future

In 1993, ethnology student Markus Madeja travelled to Vietnam as a tourist – and he stayed. He went on to become a successful entrepreneur – with no start-up capital or bank loan, simply a convincing business idea. Today he has seven restaurants and a large distillery with more than 200 employees and a sales volume of 2 million dollars. Tradition is very important to him as are the Swiss virtues of quality and continuity.
His distilling started out on a small scale with 2 litre containers. His home was his production site. Following the opening of his first and second bars, the products began to gain in popularity and he decided to shift to a bigger scale. Today, the company has a modern distillery on the edge of Hanoi with a European level of technology. The secret to the schnapps: time to mature. They are produced according to Vietnamese recipes but marketed with western concepts and an innovative look: “The glass contains the soul of the schnapps but a pretty face sells it better!” The offer includes traditional herb schnapps with ginseng and other herbs and roots, sweet fruit liqueurs based on rice wine and a premium range with fruit distillates. The latter range will be expanded further in the future.
These schnapps varieties are unaffordable for the majority of the local population; a bottle costs around one tenth of the average monthly salary. However, the affluent young elite are benefiting from the economic boom and buying luxury goods. This luxury has brought about a renaissance for Madeja. He is now working with the farmers to further develop the traditional cultivation methods for the raw materials (e.g. rose apples) and the image of the products.
The World Spirits Award brought success for these exotic products: three golds for N?p Phú L?c (Phu Loc Sticky Rice Liquor), Minh Mang and B? Sa Pa.