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Appenzeller Alpenbitter: An aromatic experience from the Appenzellerland region

In 1902, Emil Ebneter and Beat Kölbener laid the foundation stone for Appenzeller Alpenbitter AG. They developed a natural product of excellent quality and with an incomparable aroma, even recommended as a medicinal product by doctors: Appenzeller Alpenbitter with 42 selected herbs. Only two people from the founding and owning family have access to the recipes and compose the blends for further processing in the herb chamber. The original recipe of the most popular bitter in Switzerland is a well-guarded secret. Appenzeller Alpenbitter AG is an exclusively family-run business even today, founded in 1908 as the cooperative Emil Ebneter & Co. In 2006, it was renamed as Appenzeller Alpenbitter AG as a subsidiary of the Emil Ebneter & Co. AG holding.

Thanks to its consistent quality, as well as accomplished marketing and wide distribution, Appenzeller Alpenbitter has become one of the strongest selling spirits on the Swiss market. The traditional product regularly receives awards – from the Exposition Internationale 1907 in Paris through today. The company values innovation and in recent years has added to the product range with various specialities with a prime focus on quality, care and the use of natural raw ingredients. In addition, Appenzeller Alpenbitter AG manufactures licensed products for international suppliers and is the general representative in Switzerland for other spirits.

At the World Spirits Award 2025, Double Gold was awarded to Appenzeller Alpenbitter (Spirit of the Year & Award 2025), Gold to GIN 27 Appenzell Dry Gin, Amarno Amaro Alpino, Kuuhl Minz and Abbacella Orange, and Silver to GIN 27 SOUL OF WOOD.

Black Forest Distillers - Bavarian headdress, turbans and bowler hats

An adventurous past lies behind the "Monkey 47" gin: Montgomery Collins was born in 1909 in Madras and came to Berlin in 1945 as a Commander of the Royal Air Force where he became involved with re-developing the zoo and began sponsoring a monkey there named Max. During the 1950s, he opened a country guesthouse by the name of "Zum wilden Affen" (At the wild monkey's) where he began producing gin according to the British tradition.

The unusual recipe was discovered during renovation works and brought back to life by Alexander Stein from the Jacobi brandy dynasty and Master Distiller Christoph Keller. They describe the 47 ingredients as "Black Forest DNA". In addition to juniper berries, they include "spices" (coriander, cardamom, nutmeg, cloves, cinnamon), "floral fragrances" (acacia, honeysuckle, bergamot and lavender blossom), "tangy flavours" (pomelo, lemongrass, lemon balm, etc.) and "Black Forest flavours" (spruce shoots, mallow, blackthorn, elderflower, dog rose and blackberry leaves). Cranberries add the final touch.

These "botanicals" are mixed with extra soft water from the company's own spring and alcohol and are partly macerated. This is followed by the distillation and steam extraction process using fresh plant material. The distillate is stored for a few months in traditional stoneware vessels and after the maturation period, spring water is added until the mixture reaches a strength of 47% vol.

The complex flavours are ideal for classics like Martini with tonic added to taste, as well as cocktails. The top quality of the products was confirmed by a gold medal at the World-Spirits Award.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.