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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Bonner Manufaktur: Small yet exquisite

The Bonner Manufaktur was born from a dream that originated in 2015 – a dream to produce something unique and handcrafted. Specifically, it was about a spirit, produced with passion and dedication following traditional methods. In the beginning it was the naked GiN, which has since won several national and international awards, joined in 2018 by Mr. Williams pear brandy and Mrs. Williams pear liqueur. The same applies for this pair: quality and tradition are the greatest priorities.

The finest ingredients and gentle distillation methods bring the pear out of its slightly dusty niche, as Daniel Wartacz, founder and ‘number one’ in the company, charmingly remarks. In the sub-Mediterranean climate by Lake Constance, the pears can develop their typical aroma on the tree until the very last moment, before being transformed into liqueur and brandy. What that tastes like can be sampled since 2018 in the Wohnzimmer - drinking office on Bonn’s Theaterstraße, the new home of these spirits and slightly unusual tasting evenings. This combination of shop, event room and office is open on Thursdays and Saturdays for those wanting to stock up on special wine and spirit specialities.

At the World Spirits Award, there was gold for Mrs. Williams – finest Williams Christ pear liqueur, and silver for Mr. Williams – finest Williams Christ pear brandy.

Domäne Wachau: All about the grape

Austria’s most precious collection of old brandies lies in the impressive cellars of Domäne Wachau in Dürnstein. Approximately 250 winegrowing families belong to this internationally renowned wine-growers’ association. They cultivate their vineyards throughout the Wachau with an artisanal ap-proach as well as an abundance of experience and passion.

A wide range of quality wines is the foundation of production, while there is also a focus on high-proof specialities. Domäne Wachau can look back on a very long tradition of wine distillery. Over 300 years ago, Provost Hieronymus Übelbacher, builder of the Dürnstein Kellerschlössl wine cellar, wrote about the Wachau ‘Prandewein’ (brandy). Distillation has taken place in the modern style since the 1960s, with terrace wines from the Wachau and particular emphasis on the regional character.

With a regional focus and characterised by the Grüner Veltliner grape variety and the unique Wachau terroir, Veltliner brandies are double distilled in copper vats and then stored for many years in the baroque cellar at the foot of the Ried Kellerberg vineyard. The XA22 Grüner Veltliner wine brandy matures for about 22 years in small, wooden barrels to become a spicy Veltliner brandy with a strong structure and authentic character.

At the World Spirits Award, the XA22 Grüner Veltliner wine brandy won gold.