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Noroi Distillery: Newcomer from Quebec

Noroi was officially opened in February 2019 in Saint-Hyacinthe near Montreal. Here, a small team of five people are experimenting with exceptional spirits. For about a year they worked on a gin recipe that combines traditional distillation and cold distillation. The cold distillation allows various aromas to be preserved, which could otherwise be altered in conventional distilling methods. An orange liqueur was also developed, which smells and tastes like freshly squeezed oranges. When the first maceration of fresh oranges was distilled, everyone was astonished by the freshness of the result – and this unique taste simply had to be shared. Just recently, another unique product was created using the best ingredient Quebec has to offer: a liqueur made from 100% maple syrup.

Noroi distinguishes itself from other distilleries primarily with its equipment and its research and development department, which is constantly working on new innovations; for example, on a distillation vat that can distil at under 0°C. Thanks to the vacuum principle it is possible to reduce the internal pressure, and thus the boiling point of the alcohol.

At the World Spirits Award, there was gold for Maple Liqueur, and silver for Lemon & Lime Vodka and Apéritivo.

Levante Spirits: Tuscan gin from the amphora

The idea for the company Levante Spirits was born in Florence, inspired by the wind of the Levant, which in the past led many explorers into exotic worlds and promoted the trade of goods. This is evoked by the Old Sailor Coffee Liqueur, a drink based on rum, which recalls Adriatic seafarers at the end of the 18th century. Today it is all about innovative impulses for spirits according to traditional recipes – based on the conviction that what is truly novel can only be made using regional resources.

The navy-blue London Dry Gin is made exclusively from organic raw ingredients of Tuscan origin. The wheat for the basic alcohol comes from Mugello to the north of Florence, while the juniper – ginepraio which literally means ‘juniper thicket’ – comes from three different regions, along with coriander, angelica root, orange and lemon peel, strawflower and briar rose. The distillation in a specially constructed still is followed by a six-month refinement in environmentally friendly containers: handmade amphora from cocciopesto, a raw material made of recycled materials. It was already known in ancient Rome as a building material for baths and aqueducts. The mix of ground bricks, clay, sand, spring water, cement and natural reinforcement fibres displays a remarkable porousness after weeks of natural hardening – perfect for the refinement of texture and taste.

At the World Spirits Award, double gold was awarded to Ginepraio Amphora Navy Strength (Spirit of the Year 2022), as well as gold to Ginepraio Organic Tuscan Dry Gin.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.