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Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.

Fermentorium Distilling Co.: Creativity from Canada

It was the creative minds from Phillips Brewing and Malting Co. in Victoria that had the idea for Fermentorium. It is a place where spirits are created according to special recipes. The basic distillates for the gin are made in a traditional British copper pot still from the 1920s – endearingly called Old George – and refined in a modern distillery of German production. In British Columbia, herbs are gathered by hand and botanicals are cultivated, carefully selected for Stump Coastal Forest Gin, so that the gin reflects the origins of its ingredients – from the craggy coastline to the old forests.

Vancouver Island produces high-quality barley that is processed in Phillips Brewing’s own malt factories. Through the use of barley that is cultivated just 15 minutes away, local farmers are supported and emissions from malt transport are reduced. Ultimately, it is possible to control the quality of the end product better. There are only a handful of malthouses in North America and Phillips Brewing is proud to be the only Craft Brewer in Canada that malts its own barley. Small Talk Whisky continues the tradition of only using barley cultivated on Vancouver Island. Bourbon was originally stored in the barrels made of American and French oak, which were then filled at the distillery at the beginning of 2016.

At the World Spirits Award, silver was awarded to Discovery Street Dry Citrus Gin and Stump Coastal Forest Gin, and bronze to Small Talk Whisky.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.