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Mamont Vodka – The spirit of adventure

The exclusive Mamont Vodka was presented in Austria for the first time at the Vienna Opera Ball in 2016. Its development was not brought about thanks to market research, but rather thanks to two spectacular adventures to the lands of eternal ice. When twelve brave men had to make an emergency landing at the South Pole in 2001, they were only able to escape their icy prison due to their irrepressible will to survive – and because they were able to warm themselves with vodka. Only a year later they attracted more attention on their next adventure. The ice of the Siberian tundra had released a massive mammoth tusk. They started an expedition immediately and, together with scientists, they were able to retrieve an 18,000-year-old mammoth. To pay homage to this symbol of Siberia they decided to produce a vodka that would remind them of the cold and beauty of this country and the magical moments in life.

The unique, curved shape of the vodka bottle represents the mammoth tusk – and the quality standards are unequalled. Mamont Vodka is manufactured in the oldest distillery in Russia, and was founded in 1868 by Konstantin Platonov and Gregoriy Badyn. The plant still stands on the banks of the river Itkul at the foot of the imposing Altai Mountains, and it is the last distillery in Russia that exclusively uses malted grains for alcohol production. Mamont Vodka is made from white winter wheat and is distilled six times. Combined with pure glacier water and filtered through charcoal from native silver birch, it achieves an exceptional silky texture and remarkable clarity. For this it was awarded clear gold at the World Spirits Award.

Vesterhavsmost: Danish specialities made of apple cider

The TONOW Distillery is part of the family-run Vesterhavsmost & Laubjergs Planteskole in western Denmark, near the North Sea. This is where the family started with the cultivation of various berries and apples at the beginning of the 1980s, later they added plums, elderflower and walnuts. The distillery was first registered as a wine producer to be able to work with the raw material. All the fruits are processed into juices and spirits, from the fruit to the finished bottle, all at the same site.

Vesterhavsmost is much more than an apple plantation for juice production. The company focuses on monovarietal juices, from classics to new, intensive varieties, to preserve the characteristic taste and to emphasise the typical aromas. The apples are picked by hand and processed within two days. The dried pressed residue is used for bread, muesli and so on. Their own orchard allows full control of perfect quality. The marine climate ensures a long ripening time and plenty of natural acidity. The centrepiece of the production is a product range comprising Eau de Vie, barrel-matured brandies and liqueurs. TONOW® Eau de Vie is the result of distilling apple cider. They work with a Müller Aroma® distiller, which is perfectly suited to extracting the aroma profile. The raw spirit with 83 volume percent matures in steel tanks and is later reduced to 42 volume percent – with water from their own site with protected groundwater.

At the World Spirits Award, there was silver for TONOW® Eau de Vie Cox Holstein and Apple Liqueur (Pommeau).

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.