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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Brennerei Pirker: Masterpieces from Mariazell

Austrian gingerbread and mead production and candle dipping each have a long-standing tradition dating back over 300 years in Mariazell. The Pirker family still practise, preserve and bring to life these fascinating crafts today. Katharina Pirker and Georg Rippel-Pirker run this Upper Styrian model business with lots of enthusiasm and creativity, earning them the Styrian coat of arms. In addition to traditional and local fruit varieties, special fruits are also distilled into organic orange brandy, honey brandy and rice brandy which is sold as far afield as Japan.

At Pirker’s, tradition is combined with zeitgeist: brandies, mead, original Mariazell herb bitter (from local herbs, with no added sugar) and gingerbread liqueur are carefully produced and impressively presented. The company has won numerous awards, confirming its high quality standards – only the very best pure monovarietal fruits, herbs, honey and hand-selected spices are processed and distilled. Pirker’s entire product range is made up of more than 400 homemade specialities, ranging from exquisite brandies, liqueurs and Mariazell honey gingerbread to mead, handmade beeswax candles and high-quality vinegars from their own vinegar production facility.

At the World Spirits Award, the Master Class Distillery 2024 was awarded gold for Gingerbread Liqueur, Blackcurrant, Egg Liqueur, Swiss Pine Spirit, Herb Bitter, Cornel Cherry, Damson and Green Williams Pear, and silver for Orange, Raspberry, Bird Cherry and Rowanberry.

TEG: Beer and whisky with more life and history


Technikum Extrakt Getränke (Technical Centre Extract Drinks) is the company’s full description. The force behind it is Lava Bräu, a small, excellent manufacturer of brewed and distilled drinks in the Styrian Vulkanland region. They are setting new benchmarks both in brewing and distilling. Carefully selected, organic ingredients and the close involvement in the production process create tasteful beers that are neither filtrated nor pasteurised.

Whisky mashes are also made in the brewery. Lava Bräu produced Austria’s first organic single malt and is breaking new ground in barrel maturation, for which white wine and red wine barrels from regional winegrowers are used, as well as cherrywood and mulberry wood barrels. Lava Bräu pays special attention to sustainability: the precious bottles are adorned with stoppers made by carpenters.

Bio-Brisky is a standalone product. Its manufacture is based firstly on processes from strong beer brewing, and secondly on traditional fruit brandy production, technologically optimised and adapted to suit the requirements of fine malt. It is whisky made according to the bourbon tradition and has been organic since 2012. After barrel maturation, over 60 per cent of the corn distillate is combined with volcanic well water and Single Malt Brisky. Since 2009, the fine whisky specialities have been distilled in a vacuum. This gentle handling of the mash ensures its unique fruitiness.

At the World Spirits Award, there was silver for Bio-Brisky, Bio-Whisky matured in rum barrels and Smokie Torfrauch Whisky.