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South Seas Distilleries: India’s pioneer of premium spirits

South Seas Distilleries is one of the most traditional distilleries in India and embodies over four generations of craftsmanship, combining local raw materials and a spirit of innovation with global quality standards. Founded in 1984 in Dahanu, Maharashtra, South Seas was one of the early pioneers of producing classic single malt whiskies in India. Early on, the distillery relied on high-quality pot still technology from Scotland and later built the largest copper pot stills in the country as well as an extensive maturation warehouse for spirits with depth and character.

The philosophy of the distillery is based on a simple but powerful credo: quality before quantity, substance before spectacle. This claim is reflected in products such as the Crazy Cock single malt whisky, a multi-matured India single malt that displays a rich aroma profile with warmth, complexity and finesse thanks to careful cask selection (ex-bourbon, ex-sherry).

However, South Seas goes beyond the classic whisky tradition. With Six Brothers Mahura, a centuries-old Indian spirit category has been revived. Presented as a luxurious heritage spirit with global ambition, they are an expression of India’s cultural depth and regional heritage – unique in this form worldwide. At a time when the premium spirits market is increasingly looking for authenticity and origin, South Seas is sending out a clear signal, namely that tradition and innovation can be combined to create spirits that delight experts and curious connoisseurs alike.

At the World Spirits Award, there was Gold for Six Brothers Mahura, and Silver for Crazy Cock The Single Malt Whisky – Madhuca 1 and Crazy Cock The Single Malt Whisky – DHUA.

Milano Dry Gin – As clear and structured as ice

Milan’s first real London Dry Gin has an unusual name: Giass – which means ice. Five friends who enjoy meeting up for an aperitif in the evening are behind it: Andrea and Simone Romiti, Richard D'Annunzio, Francesco Niutta and Francesco Braggiotti. The simple, time-honoured ritual is the same as the process that turns clear water into a structured block of ice – transparent and brilliant in its recurring irregularity. This idea would eventually lead to a very individual gin.

Within the framework of the EXPO 2015, Andrea and Simone worked on a project on wine, food and quality drinks. Richard, a passionate barman who likes to spend his time creating new drinks, joined them. For gin-based cocktails he turned his kitchen into a lab, the dishwasher became an improvised ‘distillery’, where he ‘brewed’ herb extracts in 30 minutes at 65 degrees. So the idea emerged to produce their own gin – and they bought a 3-litre distillation flask.

In search of the botanicals, the friends decided on 18 ingredients: juniper berries, coriander seeds, angelica root, dried apple, dried orange peel, rose petals, camomile flowers, violet flowers, orange blossom, hibiscus flowers, ground almonds, mint leaves, fennel seeds, lemon verbena, cardamom seeds, lemon balm, cinnamon and thyme. The gin is sold in an elegant, screen printed bottle, inspired by the floors of the Galleria Vittorio Emanuele.

At the World Spirits Award, there was silver for London Dry Gin.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.