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2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Alltech’s Lexington Brewing & Distilling Company – Distilling and brewing with passion

Alltech is a global company operating in the animal health and nutrition industry. With more than 2,650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle East, Africa and Asia. In 1999, Alltech from the heart of Kentucky entered the drinks industry, initially with beer and then with spirits such as Bourbon and Malt Whisky. A carefully devised visitor centre is located close to the brewery and distillery and visitors can enjoy guided tours.

Alltech founder Dr. Pearse Lyons comes from Ireland and is a master of his craft. Five generations have been involved with whisky making in his home town. He says of the Bourbon: “The character of the Bourbon is closely linked to the water in the city of Lexington. This is why we named it after the river, Town Branch.” The ‘Pearse Lyons Reserve’ is a real highlight following numerous years of experimentation. This is the first Malt Whisky to be produced in Kentucky since 1919. The small yet refined product range is completed with a homage to Irish Coffee by the name of ‘Bluegrass Sundown’ which is made from coffee, sugar and Bourbon.

The distiller’s passion has already been suitably rewarded: the traditional Kentucky Distillers Association decided to expand its circle of distillery craftsmanship for the first time since it was founded in 1880 and invited Alltech to become a member.

The company also scored success at the World Spirits Award with gold for the Town Branch Bourbon and Pearse Lyons Reserve.