World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Alltech’s Lexington Brewing & Distilling Company – Distilling and brewing with passion

Alltech is a global company operating in the animal health and nutrition industry. With more than 2,650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle East, Africa and Asia. In 1999, Alltech from the heart of Kentucky entered the drinks industry, initially with beer and then with spirits such as Bourbon and Malt Whisky. A carefully devised visitor centre is located close to the brewery and distillery and visitors can enjoy guided tours.

Alltech founder Dr. Pearse Lyons comes from Ireland and is a master of his craft. Five generations have been involved with whisky making in his home town. He says of the Bourbon: “The character of the Bourbon is closely linked to the water in the city of Lexington. This is why we named it after the river, Town Branch.” The ‘Pearse Lyons Reserve’ is a real highlight following numerous years of experimentation. This is the first Malt Whisky to be produced in Kentucky since 1919. The small yet refined product range is completed with a homage to Irish Coffee by the name of ‘Bluegrass Sundown’ which is made from coffee, sugar and Bourbon.

The distiller’s passion has already been suitably rewarded: the traditional Kentucky Distillers Association decided to expand its circle of distillery craftsmanship for the first time since it was founded in 1880 and invited Alltech to become a member.

The company also scored success at the World Spirits Award with gold for the Town Branch Bourbon and Pearse Lyons Reserve.

Arno Krautner: Newcomer from gastronomy

“My love of nature, healthy food and new challenges showed me the way from modern to medieval cuisine. One idea captivated me: truffle dishes and the perfect drink to go with it. Truffles have always fascinated me. I was therefore searching for a product that would satisfy both the refined palate of gourmets and the high standards of top cuisine.”

In the middle of the COVID crisis, Arno Krautner had enough time and plenty of motivation to turn his idea into reality: a gin was developed along with professionals. The distillate in organic quality is especially characterised by the freshness of oranges – of course alongside botanicals such as juniper, coriander and others. Recommendation: best enjoyed on the rocks, or with a neutral tonic water. As their second product, Trüffelo Orange Truffle was created, also in organic quality, which incorporates the earthy and perfumed taste of truffles alongside the fresh and fruity taste of orange. Recommendation: best enjoyed on the rocks, or with Bitter Rose tonic water.

In future, the Trüffelo line of True-fellow Handel GmbH is also set to include brandy, whisky, rum and others. Distillation takes place in Styria.

At the World Spirits Award, there was gold for Gin Orange, and bronze for Trüffelo Orange Truffle.