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Engarrafamento Pitú – Bestseller from Brazil

Pitú is one of the most traditional producers of beverages in Brazil, with its headquarters in Vitória de Santo Antão in the north of the country. Founded at the end of the 1930s, the company has remained family-owned – at the moment, it is managed by the fourth and fifth generations. Pitú is the undisputed number one in the region, and the most exported Cachaça of the country. Following the build-up of exports to Europe in the 1970s, and North America in the 1980s, currently more than 50 countries are supplied. According to International Wine and Spirits Research, Pitú thus belongs to the 20 largest spirit brand names in the world.

For the over 90 million litres that are produced each year, only sugarcane that grows in the fertile, red massapé soil in the state of Pernambuco is used. The Pitú product range has something for every taste, whereby the continuity of the blends is preserved to make Pitú unique and recognisable for consumers. For the 75-year company jubilee, the top product, Vitoriosa, was launched on the market, which already stands out with its distinctive glass bottle and the soft, smooth character that is achieved through several years of maturation in French barrique barrels.

At the World Spirits Award, there was gold for Pitú Vitoriosa.

Müller von Kralik: Porky46 – London Dry Gin from Lake Constance

Some years ago, Alexander Müller von Kralik started to devote himself to artisanal spirits in the little town of Immenstaad at Lake Constance. He is directly descended from famous Bohemian glass manufacturers and values the purity of products. After living near London for several years, gin was not unfamiliar to him. But he found most products on the market too simple, too rough and sharp to be enjoyed pure. He therefore set himself the goal of creating a purist London Dry Gin, without adding flavouring or even sugar, absolutely clean and smooth.

‘Lola’, with which distilling is very slow, was produced by the internationally renowned coppersmith Arnold Holstein in the neighbouring village of Markdorf. A traditional London recipe is combined with rare plants from around the world. The 46 manually processed organic botanicals include juniper berries from Tuscany, coriander seeds from England, pepper from Madagascar and Asia, and blossoms and herbs from the Lake Konstanz region. Distilling takes place in small batches of around 150 bottles. After a resting time of more than four months, Porky46 is reduced to 46 volume percent with soft water from Lake Constance, infused with crystal clear alpine streams. There is no filtering before bottling. Every bottle is corked by hand and sealed with wax. Over a further two months, the full taste unfolds, before the handcrafted gin is put on the market. Connoisseurs enjoy it simply on ice with a slice of lemon – or as a traditional gin & tonic.

At the World Spirits Award, silver was awarded to Porky46.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.