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Feindestillerie STELZL – Aromatic diversity from southern Styria

The Stelzl family estate was mentioned in the chronicles of the southern Styrian village of St. Johann im Saggautal as long ago as the 17th century. Since 1842 the family – now already in the sixth generation – has been engaged in wine and fruit-growing and farming on nearby Mount Eichberg. The area is also referred to as the ‘gateway to southern Styria’s vineyards’ and has a favourable climate, especially in spring and autumn.

Franz Stelzl is proud to have been able to offer his customers first-class, high-quality products for decades. Sun-ripened fruits from the region lay the foundation for the production of these high-quality fine brandies and liqueurs. The distillery offers three categories: In the foreground there are aquavits for grappa lovers (crystal-clear or barrel-matured pomace brandy, but also fruity and spicy spirit variations with strawberries, sour cherries, almonds or herbs). For cognac lovers there is a matured brandy from the barrique, and for lovers of fruit distillates there are double-distilled spirits from apricot, Williams pear and garden damson, as well as the classic fruit brandies from apple and pear. The icing on the cake is a Kranewitter (juniper schnapps for gin fans) in the old Styrian style.

At the World Spirits Award, there was gold for Acquavite Chardonnay Trester, and silver for Acquavite Gelber Muskateller Trester.

BY38 Gin: Handcrafted from a legendary plant

Birgit Gehrmann is a supplier of high-quality distillates far beyond Germany. Her premium dry gin is characterised by the use of Peruvian maca root, a natural aphrodisiac according to Inca legend. Today, maca is available in powder form as a dietary supplement which is said to reduce stress, increase energy, improve mood and more. The plant, also known as Peru ginseng, grows under extreme climatic conditions in the Peruvian Andes at altitudes of around 3,000 metres. The Q’ero, the last descendants of the Incas, also live there. Maca is said to have been used thousands of years ago as a fortifying food and a health remedy.

Sensory experts, bartenders and market researchers were involved in the development of the gin. It is produced in the Black Forest with the best water from the region, which for the founder is “more than just an ingredient from the tap, but an almost mystical element” which is just as important as the botanicals. The production conditions are ideal: a distillery ‘fired’ by a PV system which has been converted to electricity in order to be independent of gas, and a bottling capacity of more than 20,000 litres per month. Small handmade runs are a major challenge in terms of logistics, which is why the primary clients are bars, hotels and premium specialist retailers, as well as the online business.

The gin has a malty maca note reminiscent of toffee and vanilla, paired with berries and a citrus-like fruit from Peru, as well as juniper from the Black Forest, classic spices such as coriander and angelica root, and a hint of different types of pepper.

BY38 Dry Gin won gold at the World Spirits Award.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.