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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

RhochzweiLiquids: Two master brewers from Ulm with gin in their sights

Korbinian Rau and Dominik Russ met in 2013 in the master school in Ulm. They then each went their own way, workwise, but in 2017 they found themselves working together in the same brewery. As a hobby they started to experiment with a small, homemade pot still. The results were sampled by friends and found to be rather drinkable. Their main profession as master brewers enabled the two of them to improve their distillates with creativity and passion, and so they decided to start up their own small company in February 2018.

RhochzweiLiquids Gbr was the beginning of turning their hobby into a side business. The sales figures are still small but are growing healthily – and the first product, Ulmer Ginger Gin, has received posi-tive feedback in the region. The gin stands out amongst the huge range because some of the ingredi-ents they use are ones you would expect to find in a brewery, and this appeals to the whole Ulm bar scene. Their aim is not to grow quickly, but rather to keep the hobby as such and to consistently guar-antee the highest quality with regional ingredients and passion.

At the World Spirits Award, there was silver for Ulmer Ginger Gin and Ulmer Ginger Gin Winter Edition.

Edeldestillerie Robert Oberhofer: Quality and continuity

Gleaming steel tanks, a distinctive bottle design and a wide product selection – these all form part of this sophisticated distillery which is the empire of master distiller Robert Oberhofer, senior manager at the Reschenhof country hotel in Mils. Thanks to its reliable quality, the company, which already started out in 1965, has been one of the elite distillers in Tyrol for years.

All of the fruit varieties are predominantly obtained from local and organic cultivation areas. Apricots, Williams pears, various apple and damson varieties come from their own orchards, and the greatest attention is paid to quality, degree of ripeness and a rich aroma. The wide product range already encompasses more than 40 products.

The key products are fruit and berry brandies with speciality products including Limonera, sour cherry, sloe, blackberry and blueberry. Local favourites include rowanberry and elderberry. But also exotic fruit brandies such as rum, brandies and liqueurs matured in wooden casks are aged with the finest craftsmanship. Tours of the distillery can be enjoyed with a warm or cold snack or a rustic platter of cold cuts. The premises offer room for 50 people, and for celebrations of all kinds.

Since 2015, Robert’s grandson Benjamin, the third generation of distillers, has been managing the distillery. In order to satisfy the ever-increasing quality requirements, he decided to undergo the training to become a distiller at the Fritz Henßler vocational college in the city of Dortmund.

The Master Class Distillery received gold for Limonera Pear Brandy and Spänling (wild plum), silver for Williams Alte Reserve and Damson, and bronze for Rum (matured in wooden barrels), Babayani Raki and Raspberry Brandy.