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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

Lambay Irish Whiskey Company: A family alliance in the whiskey world

The Lambay Irish Whiskey Company (LIWC) celebrated its market debut in 2018 as an independent enterprise based in Dublin. It evolved from the cooperation between Camus (Cyril Camus), the worldwide leading cognac producer in family ownership, and the Revelstoke Trust of the Baring family (Alexander Baring). The two gentlemen have a common history and came together to create a unique Irish whiskey. This relationship between Camus and the Baring Revelstoke Trust is inspired and named after the Irish isle of Lambay, which sits off the coast of Dublin and is a private nature reserve which has been in the Baring family since 1904.

Today, the brand is represented in 35 markets worldwide, in duty free shops and online. LIWC manager Jean-David Costerg is confident of future success because the unique brand history of both companies allows them to reach a new generation of whiskey consumers who are looking for exclusive, authentic, handcrafted products, positioned in the premium price category. Lambay Whiskey stands for a special category of Irish whiskey with a unique cognac barrel finish. The portfolio comprises Lambay Small Batch Blend, Lambay Single Malt, Lambay Malt and Lambay Single Cask Strength.

Lambay Single Malt matures on the isle of Lambay. There, the casks are exposed to the influence of the fresh sea air in a warehouse (‘The Sea Cask Room’) to bring a high salt content and maritime notes to the whiskey. After being blended on the mainland, the whiskeys are rounded off with the island’s Trinity Well water before being bottled.

At the World Spirits Award, there was gold for Lambay Malt Irish and Lambay Small Batch Blend.