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Casamigos Tequila – Perfect planning and implementation

Casamigos Tequila is a small range of premium tequila, produced 100% from agaves, which grow in the red clay soil in the cool climate of the highlands of Jalisco in Mexico. This ‘Blue Agave’ – botanical name ‘Agave tequilana F.A.C. Weber’ – belongs to the asparagus family or subfamily of the agave plants. After a maturation period of around eight to ten years, the ‘heart’ of the plant weighs between 50 and 70 kilograms and is known as ‘piña’. Once the roots and leaves have been removed it looks like a huge pineapple.

These raw materials are cooked for 72 hours in the traditional stone ovens, which is much longer than with conventional tequila. The juice that is won during saccharification is very slowly fermented with its own yeasts for about 80 hours, which is twice as long as the industrial standard. It is distilled in traditional copper pot stills, then the Blanco is stored for two months, the Reposado for seven months and the Añejo for 14 months in the best American oak barrels.

The exceptional product was first presented to the public in Miami Beach, Florida, in January 2013 by its ‘discoverers’, George Clooney and Rande Gerber, whose signatures are on the label. Their statement: “Our idea was to make the best-tasting, smoothest tequila around. So we did.”

The jury at the World Spirits Award agreed with this statement and presented double gold three times: for Casamigos Blanco Tequila, Casamigos Reposado Tequila and Casamigos Añejo Tequila.

Windspiel: From the field to the bottle

At the Weilerhof farm in the Vulkaneifel region, Sandra Wimmeler and Denis Lönnendonker grow the pota-toes for their down-to-earth spirit, which is all produced by hand: from sorting to attaching the ribbons to the gold ring on the bottleneck. After the harvest, the potatoes are carefully washed, finely ground, added to drinking water and worked into a pumpable paste. This is heated to destroy any germs, and the transfor-mation from starch to sugar begins. After slowly being cooled down, a special yeast is added and the mash ferments in a tank. After three rounds of distillation, the basis for all the products is finished – an alcohol with a delicate mildness and characteristic potato note.

For the Premium Dry Gin juniper, lemon peel, coriander, lavender blossoms, ginger and cinnamon are added (the rest remains a secret). The Reserve is stored for many months in oak barrels and is exceptionally mild with its 50 percent alcohol by volume – perfect for enjoying on the rocks. The Navy Strength with 57 percent alcohol by volume is rounded off by ingredients from the routes of the colonial rulers from the past. For the Sloe Gin, hand-selected sloes from the Eifel region are preserved in 70 percent Premium Dry Gin, before the macerate is mixed with the 47 percent gin, sloe juice and sugar. The 30 percent juice adds a subtle sweetness to the bitter note – an ideal sundowner. The product range is completed by barrel matured vodka and a herb spirit.

At the World Spirits Award, there was gold for Windspiel Premium Dry Gin, Windspiel Premium Dry Gin Navy Strength, Windspiel Premium Sloe Gin and Windspiel Premium Dry Gin Reserve.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.