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Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Grenada Distillers: From a sugar factory to a world-class rum distillery

The Grenada sugar factory was founded in 1937 and renamed Grenada Distillers Limited in 2001. The finest spirits on the Caribbean island are manufactured here, from the fermentation of the molasses and distillation, blending and maturing to bottling and sales. The trademark product, Clarke’s Court Rum, was named after a nearby bay in the Woodlands Valley, in the southern part of the island. From 2001 to today, the company has grown considerably. There is currently a choice of 23 spirits for local, regional and international markets. During the COVID-19 pandemic, two special products were launched on the market: a disinfectant solution and a hand disinfectant.

The prime goal is the creation of world-class products through a constant extension of the product range: AMAZ-IN Brand of Creams, flavoured rums, exotic spicy rums refined with local spices and fruits, and premium aged rums. The pre-cast Pure White Rum is still the market leader and Grenada’s most popular rum ambassador.

The management of food safety has the highest priority during the growth of the company. Grenada Distillers Limited has been ISO-certified since 2017 – a necessary framework condition for ensuring a safe product in a safe environment.

The World Class Distillery 2025 received Double Gold for Clarke’s Court Pure White Rum, Gold for Exotic Spicy Rum, Clarke’s Court Special Dark Rum and Clarke’s Court #37 12 Year Old, and Silver for Clarke’s Court Old Grog Rum and Rhythm Coconut Rum.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.