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PITÚ – A successful brand from Brazil

Brazil’s second largest sugarcane spirits brand is also the best-selling export brand. In Germany, PITÚ is the best-known brand in its class and is most commonly used as a spirit to make PITÚrinha, the premium Caipirinha with PITÚ. PITÚ has been imported directly from Brazil since as long ago as 1972, and is bottled in Germany. The brand owner for all European countries is the Anton Riemerschmid, Weinbrennerei & Likörfabrik GmbH & Co. KG company, which has been 100% owned by the Underberg Group since September 1996.

The Brazilian company Engarrafamento PITÚ Ltda. was founded in 1938 by two traditional families from the north-east of Brazil – Cândido Carneiro and Ferrer de Morais. The distillery is located in Vitória de Santo Antão in the federal state of Pernambuco. The company is now in its fourth and fifth generation of managers. The search for a trademark quickly led to the name ‘PITÚ’, the colloquial name for the freshwater crayfish, Macrobrachium carcinus, which can be found in a river close to the distillery.

At the World Spirits Award, PITÚ was awarded gold as usual.

Franz Tinnauer: Styrian superstar

The fruit distillery is a traditional, certified family business run by Franz Tinnauer along with his daughter, Monika. Margarete is the heart and soul of the residential buildings which nestle on the beautiful Mount Gamlitzberg. Following the motto “TASTEFUL. STYRIAN. STRONG”, distillation takes place entirely from the fruit itself and exclusively in a double distillation procedure to make the richest, fruit-concentrated distillates. In addition, only regional fruit varieties are processed, which mostly come from their own land – quality is, of course, the most important factor. As it is the understanding in the business that alcohol is a carrier for all aromas, all fine distillates contain over 40% alcohol by volume.

The high-proof distillate of approx. 80% alcohol by volume is stored for at least one year, and then there are five graduation levels: Classic – aromatic and very fruity as a clear distillate, at least one year old, at least 42% alcohol by volume; Reserve – at least two years old, at least 50% alcohol by volume; Reserve Zigarrenbrand cigar brandy – at least three years in French oak barrels, at least 50% alcohol by volume; Grand Reserve – special vintages, clear brandies, at least three years matured, cigar brandies stored in barrels at least five years, usually above 60% alcohol by volume. In the product range, which also includes liqueurs and spirits, there is something for every taste, be it mild, sweet or very strong.

The World Class Distillery 2022 OBB (Distillery of the Year – Silver) received double gold for Sauvignon Tresterbrand Reserve (marc brandy) and Zwetschken Zigarrenbrand Reserve (damson cigar brandy) (World Spirits Award 2022 & Spirit of the Year 2022), gold for Zwetschkenbrand (damson brandy), Roter Williamsbirnenbrand (pear brandy), Birnenquittenbrand Reserve (pear quince brandy) and Edelbitter ZITA, and silver for Wacholder Geist (juniper spirit).

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Berentzen Group: 260 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2026, there was Gold for Tres Países Premium Rum and Silver for Doornkaat Norden Sea Salt Gin.