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RhochzweiLiquids: Two master brewers from Ulm with gin in their sights

Korbinian Rau and Dominik Russ met in 2013 in the master school in Ulm. They then each went their own way, workwise, but in 2017 they found themselves working together in the same brewery. As a hobby they started to experiment with a small, homemade pot still. The results were sampled by friends and found to be rather drinkable. Their main profession as master brewers enabled the two of them to improve their distillates with creativity and passion, and so they decided to start up their own small company in February 2018.

RhochzweiLiquids Gbr was the beginning of turning their hobby into a side business. The sales figures are still small but are growing healthily – and the first product, Ulmer Ginger Gin, has received posi-tive feedback in the region. The gin stands out amongst the huge range because some of the ingredi-ents they use are ones you would expect to find in a brewery, and this appeals to the whole Ulm bar scene. Their aim is not to grow quickly, but rather to keep the hobby as such and to consistently guar-antee the highest quality with regional ingredients and passion.

At the World Spirits Award, there was silver for Ulmer Ginger Gin and Ulmer Ginger Gin Winter Edition.

95 WOB-Punkte - Broker's Gin - Gold
Broker's Gin Limited London, AT-1190 Wien, www.topspirit.at
Fragrance: Classic aroma, juniper berries, a lot of citrus-orange freshness, a lot of ethereal oils, peely spiciness, fresh herbs. Taste: Intense juniper aroma, fresh citrus and orange notes, meadow herbs, mint, cinnamon, anise, coriander, somewhat floral touch, nice fruit sweetness, full-bodied, powerful, very long on the palate. Inhalt: 700 ml, Preis: 14,99 EUR

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.