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Ostoya: Polish vodka for the world

Ostoya is part of the portfolio of Wyborowa Pernod Ricard S.A. The name Wyborowa can be translated as ‘selected’ and is a symbol for a product that over decades has set the standard of how a high-quality rye vodka should taste.

Ostoya was the first wheat vodka produced in Poland. The spirit is made from fine grains grown in Bieszczady, one of Poland’s most pristine regions. Amidst the clear streams and beautiful meadows of the highlands, everything runs to the rhythm of nature. It is a refuge of wilderness and raw nature, where time seems to stand still. Here you can breathe deeply, away from the hustle and bustle of civilisation. At the Pernod Ricard production plant in Zielona Góra, the products are distilled and carbon-filtered for exceptional purity in rectification plants in Poznan. This premium vodka is 100 percent Polish, from the grain to the glass. The design of the bottle is striking, inspired by the Bieszczady region, which also determines the origin of the wheat used. It is often sold in 700 ml bottles, but there are also larger formats, for example 1.75 litres, with atmospheric lighting.

Ostoya Vodka won Gold at the World Spirits Award.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.