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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Privatdestillerie Hermann Pfanner – The art of distilling since 1856

A love of fruit and the passion for producing high-quality products from the treasures of nature is the motto of this traditional family business. The company was founded by Max Hermann Pfanner, who purchased the “Landgasthaus zum Hirschen” guesthouse in Lauterach in 1856. In addition to a small beer brewery, brandies and liqueurs have been produced here for the catering industry from the outset. Williams pear brandy was launched onto the market for the first time in the early 1950s – a speciality of the day which remains a flagship product of the company even today, accounting for 80% of the overall production. Pfanner is Austria’s largest producer of genuine Williams pear brandy.

The goal of Walter Pfanner is to produce elegant and pure brandies, a distinct intensity and refined balance with a character typical of the fruit in question. The ripe fruits are selected with care and some 500,000 kilograms are refined each year using a professional approach and the latest production techniques. The name “Pfanner – der Edle” (Pfanner – the exquisite) is no coincidence.

The range of varieties on offer – Williams pear, Williams pear with honey, Subirer pear, raspberry, apricot, fruit brandy, plum, cherry, gentian and rowanberry – are presented in a confident modern design, defined by their long-standing tradition. The first Vorarlberg single malt whisky was distilled in 2005 and presented in 2009 following three years of storage in wooden barrels. This addition to the product variety was a great success. New to the range is an elegant cigar brandy creation made from Golden Delicious apples and stored in Limousin oak barrels.

Pfanner ranked 16th among the fruit brandies at the World-Spirits Award as a “Master-Class Distillery”, winning two golds and three silvers. The innovative whisky was also awarded gold by the discerning jury.

Excelencia Tequilera de Jalisco: From Mexico to the rest of the world

Tequila Huizache is a homage to the Mexican region of Jalisco, which is famous for the manufacture of agave distillates and also where the roots of the company lie. The Huizache bush (Acacia farnesiana) is abundant in the dry landscape and has been traditionally used for medicinal purposes by the indigenous peoples of Mexico, who believe the plant to be holy. The name means ‘many thorns’ and is a symbol for the strength and resilience of the countryside and the people who live and work here.

Once the Spanish conquerors had recognised the value of the agave plant in the 16th century and introduced European knowledge about the art of distillation, the region – today a UNESCO world heritage site, incidentally – became the main producer of tequila, which was distributed from here to the rest of Mexico. In 1870, Tequila Herradura SA de CV was founded and, over time, developed to become one of the biggest brands. In the late 1990s, the sisters Luz Gabriela and María Elisa Romo de la Peña decided to sell their stakes in the company and take over the plantations. In 2003, they founded the Excelencia Tequilera de Jalisco and specialised in the production of 100% agave premium tequila. The top brand Tequila Huizache was introduced in 2005 and opened a new chapter in the success story, which spans six generations with almost 150 years of experience.

At the World Spirits Award, there was gold for Huizache Blanco, Huizache Reposado and Huizache Origen.