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Bienenhof Pausch: Uncompromisingly fanatic enjoyment freaks

Beekeeper Helga Pausch and fine brandy sommelier Albrecht Pausch are a likeable and skilled pair. Since 1996 their bee farm has followed ecological guidelines, with about 230 bee colonies, a distillery, a winery and a vinegar factory. 150 quince trees, 500 wild fruit trees, some old wild cherry trees and a young plantation with 800 fruit trees complete the ensemble. Fruit brandies and rare fine brandies from special honeys are produced in the distillery.

The basis for the distillates are various types of honey or ecologically cultivated fruit. Fine aromatic honeys are used for honey wines and liqueurs without any additives. The Pausches are also purists when it comes to their fine brandies and spirits – no added sugar, no flavourings, only 100% pure distillate. In the fermenting cellar with temperature-controlled fermentation tanks, they don’t use sulphuric acid in the fermentation of the fruit mash, which strictly follows guidelines from Bioland, the largest organic food association in Germany.

“We have dedicated ourselves to fine nuances, rather than the bold and robust. We offer fine spirits with delicate fruity components.” They are made using a traditional double distilling procedure and the finished spirits mature in a vaulted cellar until they are reduced to drinking strength. Some are also offered unfiltered, which means more typical aromas, tastes, and complexities.

The Master Class Distillery 2021 was awarded double gold for Vogelbeerbrand (rowanberry) obtained through maceration and distillation (World Spirits Award 2021), gold for Edelbrand Sauerkirsche (sour cherry), Edelbrand Wahlsche Schnapsbirne (pear), Edelbrand Löhrpflaume (plum) and Brombeerbrand (blackberry) obtained through maceration and distillation. It was awarded silver for Himbeerbrand (raspberry) obtained through maceration and distillation, Schwarze Johannisbeere (black currant), Edelbrand Rote Williams (pear) and Shyravalli Honigbrand (honey brandy matured in a barrel).

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.