World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Zwack – Hungary’s number one

Hungary’s ‘national drink’ Unicum was first produced in 1790 by a doctor to the royal court of Emperor Joseph II. This was the start of a success story which continues to the present day. The company was founded in 1840 and József Zwack & Co. established itself as a renowned manufacturer of beverages, exporter and purveyor to the court around the turn of the century.

In World War II, the factory was destroyed and after reconstruction in 1948, it was nationalised under the Communist regime. The Zwack family lost everything and had no choice but to leave Hungary and flee to the USA – along with the secret recipe for Unicum. In 1988, during the communist era, Peter Zwack (a representative of the fifth generation) was the first entrepreneur to return to Hungary and re-bought the distillery. A year later, Hungary was the first country in Eastern Europe to experience the fall of the Iron Curtain and the borders were open again.

In 2008, Peter Zwack handed the management of this family business on to the next generation following two decades of successful work building up the company. His son Sandor is the new chairman and his youngest daughter Izabella is a member of the company management. Today, Zwack along with his flagship product Unicum (a reclaimed cultural possession of the country) and other exceptional products have been classed as a “truly outstanding company” (Forbes Magazine).

This also confirms the company’s success at the World Spirits Award: Zwack was classified as a First Class Distillery 2012 and there were three golds for the Kalinka Vodka, Zwack Unicum and Unicum Szilva.

Waldemar Behn: Unique spirits brands

The slogan ‘Kennen Sie den? Der ist von BEHN!’ (Do you know this one? It’s from BEHN!) is what made this family company from Eckernförde famous. In 1892, Waldemar Behn, son of a Hamburg beer brewer, established a retail store for beverages in Schleswig-Holstein. He initially supplied beer to workers building the Kaiser-Wilhelm Canal, the present-day Kiel Canal. The product range was later extended to include non-alcoholic drinks and spirits of his own production for the catering trade. In 1906, Waldemar Behn bought the Eckernförder Dampfbierbrauerei brewery so that this Baltic resort of Eckernförde became the company headquarters, which it still is today.

After the Second World War, alongside running a specialised beverage wholesale trade, the company concentrated on producing branded items in the spirits sector, including typical products of the region, such as Germany’s most popular anise spirit ‘Küstennebel’, ‘Fischergeist’ and ‘Original Friesengeist’. Starting from the Northern Germany region, the Behn family company developed into a national and international provider with the brand ‘Kleiner Feigling’. With one of the world’s highest awarded cream liqueurs, ‘Dooley’s Original Toffee Liqueur’, the company finally achieved its international breakthrough which was solidified with the purchase of the brand ‘DANZKA Vodka’ in 2013. Today, Behn’s range of products consists of award-winning spirits brands that are available almost everywhere in the world.

At the World Spirits Award, there was gold for Andalö Sea Buckthorn Liqueur, the aperitif of the northern summer.