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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Oasis Group – Innovation from India

The Oasis business group was founded in 1987 and has made great leaps in terms of growth in the drinks sector – with five distilleries it is currently one of the largest grain distilleries in the country. Its top position in the state of Punjab is made evident by its two state-of-the-art locations in Ferozepur and Bhatiinda, a filling facility in Sandhe Hasham-Ferozepur and a comprehensive sales system in wholesale and retail. In terms of product quality, Oasis is a big player on the emerging Indian spirit market.

At the moment, the Oasis group is active in 18 states in India and also exports to a number of countries in which Indian spirits have market relevance. The classical range includes whisky, vodka, rum, brandy and more, whereby innovative spirits are also dabbled in, such as a ‘healthy’ whisky with aloe vera, ginseng and mangosteen. In the premium product range, you will find a triple distilled vodka, flavoured with apple and orange.

At the World Spirits Award, three products from India were awarded gold: Opm Triple Distilled Vodka, All Season Whisky and 5 Star Walker Golden Reserve Whisky.

Rum Enterprise: A new era of Cuban rum

Towards the end of 2020, the French spirits company Moët Hennessy announced the market launch of Eminente Reserva. The rum was developed with César Martí, Maestro Ronero of the Cuban state enterprise Cuba Ron. He experiments with different degrees of maturation of aguardientes, especially aromatic and complex sugar cane distillates, in different surroundings and barrels. Eminente Reserva represents a combination of the two Cuban rum types, the intensive-dry Occidente and the fruity-mild Oriente, inspired by the 19th century, enriched by a mix of different sugar cane distillates that have been stored for years in whisky barrels made of white oak. The proportion of 70 percent by volume aguardientes is one of the highest in the country and sets new benchmarks. Eminente Gran Reserva, a ten-year-old rum that received a three-month finish in French oak barrels, matured in a cellar where water evaporates faster than alcohol, hence the above-average alcohol content.

César Martí grew up amidst large sugar cane plantations. During his chemistry studies, he completed an internship at the central distillery where his interest in the production process started. Later, with the knowledge he gained, he carried out projects and research, developed improvements on his way to being a Master of Rum, and designed new products. In particular, he learned to love rum as an authentic expression of the local culture. In 2009, he was awarded the prestigious accolade of the youngest Maestro Ronero in the country by the management of the Cuba Ron Corporation.

At the World Spirits Award 2025, there was Gold for Eminente Ámbar Claro, and Silver for Eminente Reserva.