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Semper idem Underberg: A successful recipe with its own brands

The Underberg company is based in Rheinberg in North Rhine-Westphalia and has a history dating back more than 175 years – a unique success story among German companies and brands. Hubert Underberg (I) founded the company H. Underberg-Albrecht with his wife, Catharina Albrecht, on 17 June 1846 – their wedding day. This spawned an internationally active company group which is now a premium supplier of drinks brands in various market segments of the industry.

The one-product company was developed into a brand-oriented drinks business under the direction of Emil Underberg (II) with a sales volume of more than 300 million euros annually (2011). The Underberg companies employ over 400 staff worldwide. On average, more than every fourth bottle of the six biggest brands (Underberg, Asbach, PITÚ, XUXU, Grasovka and Riemerschmid) is sold outside of Germany.

Dr. Paul Underberg, the grandson of the company’s founder, was very cosmopolitan and had a natural passion for foreign cultures. He was particularly fascinated by the healing power of plants from the Amazon region. In 1933, he settled in Rio de Janeiro and started the production of ‘Underberg do Brasil’, which soon became Brazilian high society’s preferred drink.

At the World Spirits Award, there was double gold for Bio Underberg (World Spirits Award 2022 & Spirit of the Year 2022), and gold for Underberg.

Diwisa – Craftsmanship & high-tech

Diwisa is a family business from Central Switzerland. Founded in 1918, it is now one of Europe’s most modern distilleries. Distilling takes place in the traditional copper vessels where craftsmanship is combined with high-tech elements. In addition to perfecting the product range and quality management process, the focus is on innovation and customer satisfaction with a 24-hour service on offer, all possible thanks to the streamlined structure, fast decision-making processes and unusually close proximity to the market. With an annual turnover of around 160 million francs in 32 countries, Diwisa is the number one on the Swiss spirits market.

‘The Swiss Factory’ combines tradition and high-tech under one roof. Each year, up to 8,000 tons of fresh fruit are processed at Switzerland’s largest must storage facility of 82 tanks. The ecological waste water treatment plant saves up to 100,000 litres of water per day – and is therefore Europe’s most modern distillery with a 50% energy recovery rating. 10,000 bottles pass through the high-tech filling process per hour.

Diwisa combines tradition and ‘jet-set’ under one roof with its broad product range. The fruit spirits from Original Willisauer added to a ‘Kafi Luz’ (coffee with fruit schnapps) are now a key feature of many traditional and cultural events. The diverse range of colours and flavours of TROJKA impress many partygoers while fans of premium products favour Xellent Swiss Vodka, Swiss Edelweiss Gin or Château du Breuil Calvados.

At the World Spirits Award, there was gold for the white Rum Escape 7 and Xellent Edelweiss Gin and silver for the Escape 7 Rum Anejo Reserva and La Valadiere Poire William.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Berentzen Group: 260 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2026, there was Gold for Tres Países Premium Rum and Silver for Doornkaat Norden Sea Salt Gin.