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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

London Distillers: Environmentally friendly production in East Africa

London Distillers has 125 years of experience in manufacturing spirits and today is undisputedly the most modern distillery in East Africa, based in Nairobi. Its founding and strong growth are in accordance with the increasing demand for high-quality spirits. The production facilities span 300 hectares of land at the Athi River, whereby large areas are dedicated to eco-friendly wastewater treatment through a purification plant.

Since its foundation, the company has felt obliged to act with social responsibility. This is supported by a more labour-intensive approach rather than machine-operated, in order to promote employment at the sites. A well-qualified workforce is employed at eight regional branches (Nairobi, Machakos, Mombasa, Eldoret, Nanyuki, Kisumu, Nakuru and Thika). Importance is also accorded to efficient, timely delivery, in order to strengthen the distribution network and widen the selection. From its modest beginnings in 1985, there has been remarkable growth through to today. Over 25 brands comprise a wide selection of whisky, gin, brandy, vodka, rum, as well as the flagship brands Safari Cane and Old Monk Rum.

In line with the responsibility of selling high-quality products, they concentrate on workmanship, a holistic corporate culture and eco-friendly processes. The aim is to become the market leader in Central and East Africa, to grow as an organisation and to be a preferred employer, because people are the most valuable asset.

At the World Spirits Award, gold was awarded to Top Secret, White Pearl and Safari Rare Whisky, and silver to Kenya King, General Meakins and Napoleon Gold Brandy.

Hofbrennerei Oberkorb: Pure brandies exclusively

Andreas Franzl’s small farm distillery is located between Munich and Mühldorf near Dorfen. He picks wild fruits and the best fruit from the region’s meadow orchards with trees of over 100 years of age to create the basis for highly aromatic fruit brandies with a terroir character. Only pure brandies emerge from the farm distillery. They are of incomparable elegance and owe their depth and harmony to over 20 years of maturation in some cases. Flagship products include old varieties of apple and pear, European wild plum and quince, complemented by brandies made from extremely rare fruits such as danewort, guelder rose or red elderberry. The brandies are long established in the top restaurants of Bavaria and beyond.

Andreas Franzl, Master of World Spirits and brandy sommelier h.c., can draw on the tradition of a wonderful farm with over 400 years of history. He has shown courage, openness and foresight regarding the status and value of pure fruit brandies in the spirits industry. More than 800 distillers from all over Europe have now completed his distilling and sensory courses. He is an advisory board member and lecturer for sensory analysis at the Genussakademie Bayern in Kulmbach, and is heavily involved in the conception and implementation of the fine brandy sommelier qualification. With his son Georg, a budding Master of World Spirits, the next generation is already on board to lead the distillery into the future with its famed consistency of quality.

As of 2026, this will be commercially integrated into the new bonded distillery. The new barrel store also matures whiskies distilled from the farm’s own barley and honey brandies from the farm’s bees. Not to mention beer brandies and fruit brandies, some of which are aged in ash barrels from the farm’s own forest.

At the World Spirits Award, this World Class Distillery 2026 won Gold for several spirits: Roter Weinbergpfirsich (red vineyard peach), Wachauer Marille (apricot), Himbeerbrand aus Waldhimbeeren (wild raspberry), Hausapfel (apple, cuvée of old varieties), Hauszwetschke – in Johanniskreuzeiche (damson, matured in oak barrels).