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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Ostoya: Polish vodka for the world

Ostoya is part of the portfolio of Wyborowa Pernod Ricard S.A. The name Wyborowa can be translated as ‘selected’ and is a symbol for a product that over decades has set the standard of how a high-quality rye vodka should taste.

Ostoya was the first wheat vodka produced in Poland. The spirit is made from fine grains grown in Bieszczady, one of Poland’s most pristine regions. Amidst the clear streams and beautiful meadows of the highlands, everything runs to the rhythm of nature. It is a refuge of wilderness and raw nature, where time seems to stand still. Here you can breathe deeply, away from the hustle and bustle of civilisation. At the Pernod Ricard production plant in Zielona Góra, the products are distilled and carbon-filtered for exceptional purity in rectification plants in Poznan. This premium vodka is 100 percent Polish, from the grain to the glass. The design of the bottle is striking, inspired by the Bieszczady region, which also determines the origin of the wheat used. It is often sold in 700 ml bottles, but there are also larger formats, for example 1.75 litres, with atmospheric lighting.

Ostoya Vodka won Gold at the World Spirits Award.

Destilería Serrallés

Puerto Rico is world-famous for excellent rum, and one of the oldest family-run businesses with a perfect grasp of traditional craftsmanship is the Destilería Serrallés, founded in 1865. The beginning of their success story, however, lies even further back, as the family, originally from Catalonia, had already settled near the town of Ponce on the southern coast of the island in the 1830s. Their ‘Hacienda Mercedita’ became a proper town with workers’ settlements and its own railway – and a major exporter of cane sugar. The first barrels of rum were produced by Juan Serrallés with a copper pot still which he had imported from France.

These days the production process is a multiple distillation system with activated carbon filtration as a basis for clear, pure rum. Storage and maturation of the rum takes place in American oak barrels. The careful compilation of the blend is based on recipes passed down through the Serrallés family and perfected over six generations. The result is a portfolio of authentic rums from the region, with the flagship Don Q, the best-selling rum on the island. Incidentally, Don Q stands for Don Quijote, whose picture is on the bottles.

The World Class Distillery 2019 received gold for Don Q Añejo, Don Q Gran Añejo, Don Q Gold, Don Q Cristal Rum, Don Q Coco Rum, Don Q Pina, Don Q Double Aged Vermouth Cask Finish Rum, and silver for Don Q Oak Barrel aged Spiced Rum.