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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Elch Edelbrände: Brandies, whisky and beers from Franconia

Georg Kugler (born in 1977) used to stand in wonder in front of his godfather’s still as a child and wanted every single step explained to him in detail. In 2002, he fulfilled his dream: he took over his godfather’s renowned restaurant, including the distillery rights, and he added a brewery. In 2013, the now father-of-three replaced the original distillery from the 1960s with a highly modern system with one of the largest stills in the country (1,000 l).

This passionate distiller has experimented with different fermentation temperatures, distilling methods and different yeasts, and developed his own line of straight brandies that are clearly defined in taste. As one of the first fine brandy sommeliers (2012) and beer sommeliers (2013), he is fascinated by the nuances of flavours, and he also combines the worlds of brewing and distilling. And so, you can find brandies maturing in wooden casks besides Williams pear, quince and cherry brandies in historic rock caverns. A few years ago, Georg Kugler began to work more intensively with whisky. He has been producing the smoky Single Malt Whisky since 2017, for which the malt is kiln-dried for the first time over German peat. The storage in sherry, bourbon and acacia wood barrels provides the Elch whisky with its special aroma.

At the World Spirits Award, there was double gold for Fass 41, gold for Fass 1, Fass 24, Torf vom Dorf, and silver for Akazienfass Nr. 15.

INDUSTRIAL EL ROSARIO: Traditional pisco from Chile

Bou Barroeta is located in Viña El Rosario in the heart of the Huasco Valley, known as the Garden of Atacama. Lush, colourful flora unfold in the middle of a desert landscape, where excellent pisco has been produced for generations. Pisco is based on handpicked muscatel grapes and distilled in traditional alembics. The wood for the barrels in which the pisco matures comes from the mountains near Lago Calafquén in the heart of the Mapuche region. For these indigenous people, the Coyan oak symbolises new life and the immortality of the soul. In this sense, the barrel storage is also a promise for the longevity of the distillate.

At the beginning of the 20th century, there was a large wave of immigration from the Spanish Balearic Islands to the areas of Coquimbo and Atacama in northern Chile. 19-year-old Francisco Bou Suñer, a master distiller, belonged to one of these first settler families of Majorcan origin. In 1903, his younger brother Antonio and his sisters joined him to settle in Vallenar, the capital of the province of Huasco. Antonio was one of the first pisco producers in Atacama to present his pisco at the Ibero-American Exhibition in Seville in 1930. In 1940, he married Celestina Barroeta Arrieta, and they had four children. After Antonio’s death in 1961, his son Francisco continued production and the pisco was registered as Bou Barroeta pisco in the 1980s. Today, his descendants are in charge of the El Rosario company.

At the World Spirits Award 2026, there was Silver for Bou Barroeta Marías, Cofradía de Bou Barroeta, Luxstelle de Bou Barroeta and Noor de Bou Barroeta.