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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Aromahopping: Botanical spirit from the Odenwald forest

The “Inge & der Honigbär” gin brand is produced by Aromahopping GmbH in Mosbach (Baden-Württemberg). Behind the concept is trained chef Eric Kletti, who has been working in the region since 2017 and develops his distillates according to culinary principles. The recipes are based on combinations of flavours familiar to the kitchen. The range currently comprises nine London Dry Gin varieties, which are produced in small batches. The products are numbered.

The foundation is a grain-based alcohol in combination with spring water. Characteristic to these distillates are unusual blends of botanicals, including mandarin and rosemary, vanilla and cherry or tomato and lemon. The botanicals are handpicked and undergo sensory testing before processing. After several days of maceration, they are processed in its own small distillery. The distillates are then matured in steel tanks before being bottled at 43% alcohol by volume. Around 120 bottles are produced per batch. Labelling and packaging are also done by hand. Sale is through specialist retailers, restaurants, catering businesses and hotels, as well as selected retail partners in Germany, Austria and Switzerland. Tasting boxes and limited special editions are also available.

At the World Spirits Award, Silver was awarded to Inge & der Honigbär Gin NO. 03 – Amalfi lemon, Inge & der Honigbär Gin NO. 04 – sage blossom & orange, Inge & der Honigbär Gin NO. 05 – mandarin & rosemary, Inge & der Honigbär Gin NO. 06 – vanilla & cherry, Inge & der Honigbär Gin NO. 07 – Kaffir lime & cinnamon and Inge & der Honigbär Gin NO. 09 – tomato & lemon.

Fleret Fruit – Fruitiness from the Czech orchard

Fleret is a recognised manufacturer of a broad range of fruit distillates such as damson schnapps, Williams pear schnapps, pear schnapps, apricot schnapps or cherry liqueur. More than 500,000 bottles a year are produced in Frenštát pod Radhoštem in North Moravia. The product range includes over 40 different products with an alcohol content between 30 and 50% vol. On the international market, the company established itself with the premium line, which also brought them awards at the renowned World Spirits Competition in San Francisco and International Spirits Challenge in Great Britain. In 2013, the company started with a range of redesigned distillates, with the aim of improving awareness of the products on the market.