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BOAR Distillery: Appreciation as a tradition since 1844!

The roots of the small traditional distillery go back to 1844. Making use of the distillery licence dating back to that time, they began to develop a gin in 2014, using everything that their homeland offered: native, authentic ingredients in their purest form. It took over a year to find the perfect recipe. The result was a very good gin, but with a slightly bitter and sharp finish like many others. Whilst searching for a solution, they stumbled on an exciting discovery. Germany used to be a well-known truffle nation. When truffle searching was forbidden in 1935 by the German Reich nature conservation law, the black gold was forgotten about – and it only became an integral part of this gin concept much later. At the end of 2015, a discovery helped the distillers achieve their aim: the truffle removed the bitterness and sharpness from the gin, depending on the method and timing of the addition. The crowning finale had been reached – the harmony of the elements: the BOAR effect.

Mineral-rich deep spring water drenches the soil of the Black Forest and refines the ingredients into their purest form – above and below the ground. Wild-growing, natural botanicals are combined in this composition, refined and accentuated through essences of the rare Black Forest gold, the Black Forest Burgundy truffle. Handmade and distilled in small batches, this gin is an ambassador for the pleasures offered by this unique region in southern Germany.

At the World Spirits Award, there was double gold for BOAR Gin (Spirit of the Year & World Spirits Award), and silver for Berry Herb Liqueur Caliber 1844.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.