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APU – From small state monopoly to global player

APU is an abbreviation of the Mongolian words Arkhi (vodka), Pivo (beer) and Undaa (drinks). Since it was first established in 1924 as a state-owned enterprise with 14 employees, APU has developed to become a leading producer in the beverage industry with more than 800 skilled employees. The broad product range extends from vodka (more than 40% market share) to beer, milk, juice and soft drinks and is distributed to more than 6,000 sales points by the country’s largest distribution network. Exports are also on the increase.

APU was converted to a joint stock company in 1992 with 49% of the shares being listed on the new Mongolian stock exchange. Privatisation was completed in 2001 when the existing management took control of the oldest company in Mongolia. 51% of the state-owned shares were publicly auctioned off. By 2004, the company had developed a state-of-the-art brewery and vodka distillery with an output of 6 to 8 million litres per year – the result of an investment programme totalling 45 million USD. The distillation process has been fully automated and computer-controlled since 2009 with a daily production of 15,000 litres. Further expansions took place in 2010 and the capacity currently totals 10 million litres. The technology and distillation equipment was supplied by leading companies in Germany, Italy and Austria.

APU is renowned for producing the purest vodka from the most refined wheat on the extensive steppe land areas of Mongolia. Spring water taken from a depth of 179 metres adds the finishing touch. Nine vodka brands are produced at the country’s biggest distillery, two of them specifically for the global market: Chinggis Khan and Soyombo. This year again, both won over the jury at the World Spirits Award: the Grain Vodka Chinggis Khan (Spirit of the Year 2014 & World Spirits Award 2014) received double gold and the Grain Vodka Soyombo was awarded gold.

Kaufmann Spirits: Distilled in the mountains

“I’ve always had a passion for distilling schnapps and decided to perfect my skills of the trade by training to be a fine brandy sommelier.” Wolfgang Kaufmann’s first own distillates were first sold in 2014 and are now known and appreciated beyond the borders. Only single-variety fruits of top quality – cultivated naturally, harvested fully mature, selected and washed by hand – are processed into 100% distillates. The ‘aroma of the mountains, distilled in the mountains’ is reflected in Mountain Gin, Mountain Rum and Mountain Whisky. The name stands for its unique and somewhat rough touch – a special highlight among connoisseurs. Furthermore, there are liqueurs and spirits as well as fruit spreads.

In Mühlberg Rem people see themselves as ambassadors of good taste and offer guests a very special place with the first open distillery in Ellmau to look behind the scenes of distilling here. The brandies made here can also be tasted in a relaxed atmosphere whilst their properties are explained. It is especially important to Wolfgang Kaufmann to offer a special experience and to convey traditional drinking culture.

The World Class Distillery 2022 received double gold for Elsbeerbrand (wild serviceberry brandy), gold for Vogelbeere Holzfass (rowanberry from the wooden barrel), Traubenbrand Gelber Muskateller (grape brandy), Johannisbeerbrand (blackcurrant brandy), Mountain Gin, Birnenbrand (pear brandy), Weichselbrand (sour cherry brandy) and Weißbierbrand Holz (beer brandy, wood). Silver was awarded to Brombeerbrand (blackberry brandy) and Vogelbeerbrand (rowanberry brandy).

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.