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Prodal'94 – Strong brands from Romania

Founded nearly 15 years ago, Prodal is now one of the largest producers of alcoholic drinks in Romania. Two stars from the product range – and market leaders in each of their categories – are the Wembley Dry Gin and Stalinskaya Vodka. The distinctive bottle and label designs come from the internationally recognised London company Claessens, a specialist on the international drinks market. At the World Spirits Award, the gin rated excellent, with double gold (Spirit of the Year 2014). The vodka received a gold medal.

The name Stalinskaya comes from the Russian word ‘stal’, which can be translated as ‘hard as steel’. Following an old Russian recipe, the vodka is produced with the most modern technology, the base ingredient is premium alcohol from the best grain. Stalinskaya came on the market in 1996 and grew constantly, today it is the number one with about 40% market share. The brand’s central motto, ‘For the strong’, is a central theme through all the advertising campaigns, whether print, film or video. Lots of ice and snow, a large dose of the male spirit for adventure, and always with a friend at their side – this also describes Stalinskaya: pure and authentic, and of the best quality.

The Wembley London Dry Gin came on the market in 2001 and became market leader in only eight months. It is still the most popular gin in Romania. Based on a traditional English recipe, distilled with the latest technology, it is ‘very British’. The name Wembley also evokes a district with history, and strong links to the concepts of entertainment and happiness. Londoners’ penchant for traditional values is underlined by the label design with the symbol of the British crown.

Drink Syndikat: Enjoy bar culture at home

Since 2014, Erik Pfauth and Jens Hoffmann have been creating cocktail kits for at home use – of the highest standards and inspired by the international bar scene. They cooperate for this purpose with renowned bartenders and independent distilleries. Their fascination for high-quality spirits and the knowledge gathered in recent years are concentrated in the spirits collection. To date, a spirits quartet with innovative character has been created: 3 x rum and 1 x gin.

Erik and Jens are fascinated by rum, because there is scarcely another spirit that is so multifaceted, in their view. It is therefore their centrepiece for the creation of new taste sensations. Nicolas Kröger from Wagemut Produktion GmbH is responsible for development and production. He imports Caribbean rum and refines it in sherry and port barrels, among others – with his expertise and according to the directives of Drink Syndikat.

Cookie Dough Rum has an enticing biscuit-vanilla aroma, integrated into rums from Barbados and Panama, and matured in white oak barrels. Port Cask Rum Panama is a blend of 8, 13 and 18-year-old rum, matured in tawny port barrels. Hazelnut Rum is a duet of rum and spirits with natural hints of roasted hazelnuts. The rum from the renowned Foursquare Rum Distillery from Barbados matured for twelve years in ex-bourbon whiskey barrels. It was ground with the hazelnut spirit of the Black Forest distiller Stefan Marder. The blend matured for three months in freshly emptied Pedro Ximénez sherry barrels.

At the World Spirits Award, gold was awarded to Cookie Dough Infused Rum, and silver to Hazelnut Rum, Port Cask Rum and the Dry Gin house gin.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.