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Polini Distillates: From Italy around the world

As one of the biggest corporations in the D&B sector in Italy and one of the largest in Europe, the company manages an extensive portfolio of own brands and premium brands that are sold in over 50 countries.

The Polini Group Italia was founded in 1967 between the towns of Bergamo and Brescia as a family enterprise. It has adapted to market trends over the years, growing and
changing without losing its character. Knowledge of artisanal manufacturing procedures was coupled with highly modern automated production. Since the beginning of the 1990s, trade brands have been pushed which have brought the company to a leading position in the market, with more than 150 brands registered in Italy and about 20 further brands in 35 countries worldwide. In recent years, the focus has shifted to exports, concentrating on major brands and targeted investment in marketing and advertising. To support the constant growth of the markets, investments have been made in technologies and infrastructures, with the aim of covering the whole production process independently. The two Italian locations were merged into one plant in 2009, conceived with a focus on logistics and process automation. Apart from business management, administrative and trade offices and a research and development laboratory, it comprises a production plant with a capacity of 150,000 bottles per day and a logistics platform. Today 25 to 30 million bottles are produced per year.

At the World Spirits Award, gold was awarded to MySpritz, Limoncello Liberty, Higuana 12, Sambuca Iseo and Glen Forest. Silver was awarded to London Burning, Xo Brandy Riserva 14 anni vecchia rovere, Shamrose and Proud Irish Single Malt.

APQ-Spirits – Fine products in a fine design

APQ-Spirits was founded in 2016 by Werner Krauss, the master distiller of Feindestillerie Krauss. The aim of the small, friendly company is to produce spirits with the addition of essences. Thus a clear distinction is made to the parent company, in which only 100% distillates and spirits are manufactured. The abbreviation APQ stands for ‘Austrian Premium Quality’ – and that is what the produced spirits should be. The focus lies on the development and implementation of new product ideas, for the in-house label as well as for other brands.

The first APQ product was a Dry Gin, which, following distillation, was spiked with essence of rose – like Hendrick’s Gin – to ‘materialise’ the wonderful scent of roses. This clear, fresh gin carries the name Rose Garden, and the special label was put to canvas by painter Herbert Forstner from Lower Austria using the techniques of old masters and then digitalised. A hazelnut spirit is the starting point of their own line of spirits with well-known and new flavours.

At the World Spirits Award, the premiere was awarded two gold medals: one for APQ Hazelnut, and one for Rose Garden Dry Gin.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.