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Bacardi: A world of brands with a value system

Don Facundo Bacardi was born near Barcelona and emigrated to Santiago de Cuba in 1830, where he founded a small distillery in 1862 at Calle Matadero 57. His wife Amalia discovered a colony of bats under their roof; bats are thought to provide protection for cultural assets by the local Taíno people, the indigenous population of Cuba. In Spain, bats are a symbol of health, happiness and family unity. And so this became the trademark of the new rum – now one of the most renowned logos in the spirits industry.

Bacardi is the world’s biggest privately owned company dealing in spirits, offering over 200 rum, vodka, whisky, gin, vermouth and tequila products which are sold around the world. The main brands include BACARDI Rum, ERISTOFF Vodka, MARTINI Vermouth, BOMBAY SAPPHIRE Gin and GREY GOOSE Vodka. In 1877, Bacardi won their first gold medal for quality at the World’s Fair in Spain, and many more were to follow. In 1910, they opened their first international plant in Barcelona, the family’s hometown. In 1916, another bottling plant in New York followed. In the 1920s, Bacardi acquired a reputation as a symbol of luxury and lifestyle with a special kind of advertising. This holds true even today. The BACARDI Rum brand has become a symbol of the Caribbean and not just because this is where it has its roots; it also brings consumers that much closer to this ‘paradise’.

The Master Class Distillery 2024 received gold for Reserva Ocho, Superior, Spiced & Cola Ready-To-Drink and Reserva Ocho Rye Cask, and silver for Caribbean Spiced, Toasted Coconut Colada Ready-To-Drink, Mojito Ready-To-Drink, Roasted Pineapple Rum Punch Ready-To-Drink and Caribbean Espresso Rumtini Ready-To-Drink.

Pfalzdrusel Gin: Let a wonderful friendship beGIN

The friends Philipp, Paul and Tobias set themselves the goal of creating a gin that is 100% local to the Palatinate region. It conveys a zest for life and is fun: interesting and expressive, but simple and uncomplicated. It therefore had to be an organic gin. Spruce needles, lavender, rosemary and nettles represent the oasis of wellbeing of the Palatinate Forest. Blueberries, orange, lemon and bitter orange ensure freshness and lightness. Juniper brings the typical character into the glass. “That is the Palatinate region with all its facets and tastes, characterised by our way of life, culture and love of our homeland.”

The mascot of Pfalzdrusel Gin is the fairy-tale creature Dallas. One sunny Saturday, a little otter from Ottersheim ran through the forest to Bellheim. On the way it met a dog. The two of them hit it off and made their way to Kleinfischlingen, where the dog knew a funny fish. They had great fun and did not notice an old witch sneaking up, who wanted to put an end to the racket the three were making. She uttered a magic spell: three are now one! There was thunder and lightning, fog rose. When it receded, the witch had disappeared. There was also no trace of the dog, otter or fish. Instead, there lay a little animal with an otter’s head, a fish’s tail and dog’s legs. At the same time, the three friends Philipp, Tobias and Paul were on a merry wine tour when they discovered the little animal. They took it home, gave it the name Dallas and called the new species ‘Pfalzdrusel’.

Pfalzdrusel Gin achieved gold at the World Spirits Award.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.