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Senft quality brandies – Experience, experimentation and success

In the picturesque Salemertal Valley in Southern Baden-Württemberg, just a few kilometres from Lake Constance, lies the Senft family’s farm. On the sunny side of the lake they have the ideal conditions for fruit-growing, as well as for the production of brandies, liqueurs, whisky and more. In their own orchards grow old apple varieties such as Cox-Orange and Elstar, small Williams pears, bright yellow Mirabelle plums and juicy peaches. Huge sour cherry trees and ancient damson trees also yield generous harvests, not to mention the fragrance of aromatic raspberries in late summer – the excellent products from the Senft farm speak for themselves.

As soon as the first fruit is ripe, the harvest begins, in which the tree-ripened fruit is harvested in three stages. Only hand-picked, fully ripened fruit is mashed. In order to retain the fine flavours of the fruit, the fresh mash is distilled immediately. After distillation, the distillates mature in stainless steel tanks, some also in barrique barrels, where the wood gives whisky, vodka and brandy their characteristic colour, aromatic richness and mild flavour.

The Senft family has been linked to fruit-growing and distillation for generations. They excel in their traditional knowledge, modern technology, their courage to experiment and their trust in the quality of the spirits and liqueurs. The business was founded in 1988. Herbert Senft also worked as a cellar master (for ‘Markgraf von Baden’ and ‘Winzerverein Hagnau’) from 1972 to 2010. The selection brandies with fruit extract have been on sale since 2002. The next year, new storage rooms were established in Salem-Rickenbach, and the licence as a bonded distillery was added in 2007. In 2012, the first Lake Constance (‘Bodensee’ in German) whisky expanded the wide range further still, and a vodka followed in 2013. It will be interesting to see what comes next at the Senft farm in the Salemertal Valley.

At the World Spirits Award, there was silver for Senft Bodensee Whisky and Senft Bodensee Williams Selektion, and bronze for Williams.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.