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Nelson’s Green Brier Distillery: The American Dream exemplified

For Andy and Charlie Nelson, a small town in Tennessee became their destiny in 2006. When they mentioned their family’s historic whiskey business in a butcher shop on Distillery Road, they were referred to the local historian. He proudly presented them with two perfectly preserved bottles of Nelson’s Green Brier Tennessee Whiskey, made by their great-great-great-grandfather Charles. Having found out that he was one of the most successful whiskey distillers in America before Prohibition, they decided to revive the family business.

The brothers have always had a lot in common. Both studied humanities, are history buffs, true Southern gentlemen and proud of their family roots. When they set out to revive the distillery, which had been founded around 1800, they embarked on a great journey not just to make and sell whiskey, but to rebuild a company that had helped to popularise the term Tennessee whiskey in America and Europe. By researching, sourcing capital and producing brands in small quantities according to original recipes, they are prime examples of the ‘American Dream’.

If you like stories about sunken ships, lost gold, a woman who ran a distillery before women were allowed to vote and the rebirth of a business, you would be in your element on a tour of the company. From Tennessee whiskey made according to the original recipe to new creations such as high-rye bourbons, the portfolio is constantly growing, but always based on their great tradition.

Nelson’s Green Brier Tennessee Whiskey – Hand Made Sour Mash won gold at the World Spirits Award.

Walter Trausner: New beginnings with gin

Mr Trausner’s story begins at the start of the 1990s. After studying distillery and fermentation technology, he founded the Gasser-Trausner distillery in the Lungau region in the province of Salzburg, but was forced to close it less than ten years later. At the beginning of 2000, Walter Trausner and his wife, Eva, founded the ‘Trausners Genusswerkstatt’ factory and made a name for themselves with jams and sweets. In 2015, he invented ENZO Alpin, the world’s first soft drink made from gentian. Cordials soon followed, and then a second ENZO Alpin soft drink and two spirits: a bitter liqueur based on citrus fruit and gentian, and a London Dry Gin.

From 2019, Walter Trausner once again started to apply himself to the art of distillation and combined his experience with his usual perfectionist demands of the products. As well as gin, he also plans to distil single-variety grain distillates and whisky. Each kind of grain has its own particular taste – and this advantage is used to create a suitable distillate for each grain. The regional components also play a vital role, as the Lungau microclimate and pure mountain spring water offer ideal conditions for the maturing and mashing processes.

The first distillate from the Trausner company was a classic London Dry Gin made from wheat brandy, 23 botanicals and fresh organic bitter orange peel. The recipe dates back to 1997, when the distiller was one of the first in Austria to take a chance on what, at that time, was just a novelty: gin. He currently reinterprets old knowledge from monastery distilleries and produces liqueurs using an elaborate procedure – the basis are homemade grain spirits from local types of grain.

At the World Spirits Award, there was gold for Lungaus Gentle Giant – New Single Malt, and silver for Lungaus Gentle Giant – Herb Liqueur and Lungaus Gentle Giant – APERO Liqueur.