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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Der Zweiger: Synergy of a strong family

The Zweigers run an honest, artisanal business whose top priority is the high quality of their products: “Quality is our philosophy, and we feel committed to it. Innovation and constant quality controls ensure exclusive products of the highest quality.” This ambitious motto has followed the dynamic company into its current third generation. “More than 90 percent of a distillate’s quality is determined by the quality of the fruits. Even brilliant distillers won’t succeed with mediocre fruits. Good distilling is a craft, and a great deal of experience and feeling is required.”

The product range includes the finest brandies, harmonious cream liqueurs, gin, full-bodied whiskies, as well as frizzante sparkling wines and craft beers. In addition, there is a vineyard area covering 15 hectares where Pinot Blanc, Schilcher and Sauvignon Blanc are cultivated. The highly aromatic brandies are created by means of an elaborate distillation method. The most important aspect is the quality of the raw materials, which are carefully selected and processed. The products can be sampled in Gießenberg near Mooskirchen or at special events (www.zweiger.at), and tours of the company which include regional delicacies can be organised upon advance reservation. The Schnapsothek with its wood and glass interior invites guests to taste the products in a welcoming atmosphere.

The World Class Distillery 2023 (Distillery of the Year 2023 – Silver, Bitters & Liqueurs) received double gold for Steirischer Eierlikör aus Bio-Eiern (egg liqueur) and Schoko-Kokos Cremelikör (chocolate-coconut cream liqueur) (World Spirits Award 2023 & Spirit of the Year 2023), gold for Steirischer Single Malt Whiskey, DER Almkräuter (herbs), Kürbiskern Cremelikör (pumpkin seed cream liqueur), Smoked OAK Single Malt Whiskey and Steirischer Marillen Cremelikör (apricot cream liqueur), and silver for Tonkabohne Cremelikör (tonka bean cream liqueur) and Bitter.

TERAI India Dry Gin: Indian contribution to the gin scene

Terai is a belt of fertile swamplands stretching along the foothills of the Himalayas. This land irrigated by springs and rivers, with its lush and fresh vegetation, is reflected in the carefully manufactured TERAI Gin. The botanicals are sourced mainly from Khari Baoli – Asia’s largest herb and spice market in Delhi.

Since the 14th century, Terai has been the homeland of the Swarup founding family, who have a long history of farming in the region. The distillery in Behror, Rajasthan, was one of the first in independent India, founded by Shekhar Swarup, a fourth-generation distiller. Equipped with a customised Carl copper pot still, the gin is manufactured in a traditional one-shot London Dry procedure. The basic distillate is a rice grain distillate from the neighbouring family distillery, enabling a strictly controlled grain-to-glass process.

The result is a modern gin, on the one hand rooted in the tradition of London Dry Gin, and on the other with an authentically Indian flavour profile. Apart from juniper berries, coriander, fennel, lemon peel, orange peel, lavender, rose, angelica and iris root, it also contains a special component: the ‘holy herb’ Tulsi (Indian basil). In the spiritual life of many Hindus, it plays a role in religious ceremonies and is associated with many legends surrounding its divine protection. This shrub with delicate leaves stands in countless house entrances or courtyards in India.

At the World Spirits Award, silver was awarded to TERAI India Dry Gin.