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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Caribbean Spirits Limited: Small batches from the Caribbean

Eike Lauff, an international chef with various branches of his parents’ restaurant around the world, from Germany to Canada and the Caribbean, has been involved in the spirits sector since 2015. At the heart of his idea is the principle of only using local tropical fruits from the island of St. Lucia to produce Caribbean spirits. What began as a hobby quickly gained in popularity, especially on the local tourist market.

The raw material comes from island farmers as well as from private gardens belonging to islanders with surplus seasonal fruit. Handmade small batches from one copper pot still are currently available in six varieties: four Eau de Vie, a vodka made with taro, a starchy tuber, and a gin, made with juniper berries and a selection of local botanicals.

Caribbean Craft Distilling is currently only marketed in St. Lucia, and Eike Lauff works with the retailer Island Mix Café/Craftstore in the Rodney Bay Community for all spirits. Many hotels, restaurants and resorts, including Bay Gardens Beach Resort and Coco Palm Resort, already appreciate the variety and quality of the products.

At the World Spirits Award, there was silver for Five Finger Gin and Taro Vodka.

Fünfundsechzig07: Five men – one mission

In summer 2018, a decision was made by Christian Dautermann, Heinz Dengel, Thorsten Winternheimer and Jörg and Joachim Schweizer: Ingelheim needed a gin, and one with depth. Edgy, strong and distinctive. No sooner said than done: the result is a local version of the cult spirit, with the noteworthy name Fünfundsechzig07. Every true Ingelheim local knows that is the old postcode of the Rhine-Hessian town – and at the same time a liquid declaration of love to their hometown.

19 botanicals in the Ingelheim Dry Gin provide a true taste explosion. Lemongrass, cardamom, orange blossom and bitter orange make it a distinctive counterpart to the predominantly sweetish range of gins. “Fünfundsechzig07 is simply different: edgy, deep and full of character – just as a product from our hometown should taste,” Thorsten Winternheimer states. The expertise was provided by Heinz Dengel, in whose distillery, in existence since 1882, the gin was produced. A labour of love, as he explains: “It was our first gin, but thanks to plenty of experience no problem. On the contrary, we are happy to be able to try out something new.” Christian Dautermann, who presented the gin at his wine tasting days, is also impressed. The gin is also well-received among wine drinkers. “We met with great interest and the feedback was very positive. This motivates us, of course,” the vintner is delighted to report.

At the World Spirits Award, gold was awarded to Fünfundsechzig07 Ingelheim Dry Gin.