World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Ko-Milla SpA: Patagonian brandy distiller

Born in Bavaria, Alex Wopper once sailed around the world in his yacht for four years. In Chile he decided to settle down and founded a shipyard for luxury yachts (export). About 16 years ago he discovered his passion for distillation. Three years ago, after many attempts, journeys of discovery, courses and seminars on distillation, he found- ed the official distillery Ko-Milla SpA, with an emphasis on single malt whiskies.

At the northern end of Patagonia, barley is grown, which is then processed in his small malting plant: currently 200 kilograms per week. The malt mash is processed in a 200-litre pot and, after a slow, open fermentation, is distilled in a 200-litre still (built by Tiroler Kupferschmiede). The first result is collected in a stainless steel kettle and distilled into a fine distillate in a 100-litre still from the same manufacturer. It is then matured in 125-litre barrels that previously contained sherry and 55-litre barrels that previously contained bourbon, made of American white oak. The brandies are stored for at least three years, with a view to much longer maturation periods.

In late summer in southern Chile, fruit brandies are distilled from his own farm produce. Quinces, various apple and pear varieties, damsons and hazelnuts are used. There are also a variety of berries and spices here that he is experimenting with. From 2020, Wopper wants to concentrate on the fascinating world of distillery, to expand and professionalise the malting plant, and to build up his own professional, independent distribution business.

At the World Spirits Award, there was gold for Cuvée Pera Cigar Brandy, and silver for Single Malt Whisky.

LACASCARA: Premium aperitif made of the ‘cáscara’

This special product was created on the base of cáscara, grapefruit and raspberries. The Spanish name means ‘skin’, referring specifically to the skin of the red coffee berry. Centuries ago, cáscara was dried on coffee farms and drunk as tea; in modern coffee production, the pulp and skin remain unused – this could potentially create a mountain of around ten million tons of cáscara. It only gained approval as a novel food in 2022. Its use in this aperitif also has a social aspect, as coffee farms receive much-needed additional income.

Behind LACASCARA are Lisah Dietrich, who worked in marketing for many years, and Constantin Müller, owner of an advertising film agency and a camera rental company, and also a lecturer at RheinMain University of Applied Sciences. They source the highest quality cáscara from Colombia and Peru from farms that have left cooperatives to market their own coffee. During the season, the best ripe coffee berries are picked by hand in 4 harvests, before being sorted and dried in the sun for over 40 days. The liqueur is then produced by hand in a small distillery, without artificial additives. Caffeine is only present in small amounts; one glass contains only one to two percent of the caffeine contained in a litre of cola. The taste of cáscara is reminiscent of rosehip, pomegranate and spicy honey. Perfect as a spritz, with tonic water, neat, or on the rocks. With a balance of fruitiness and a slight bitter note, a new, natural taste experience has been created that also meets the needs of an entire generation for high quality, sustainability and naturalness.

LACASCARA Premium Aperitivo won silver at the World Spirits Award.