World-Spirits Online Guide Abo – order now

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

Milano Dry Gin – As clear and structured as ice

Milan’s first real London Dry Gin has an unusual name: Giass – which means ice. Five friends who enjoy meeting up for an aperitif in the evening are behind it: Andrea and Simone Romiti, Richard D'Annunzio, Francesco Niutta and Francesco Braggiotti. The simple, time-honoured ritual is the same as the process that turns clear water into a structured block of ice – transparent and brilliant in its recurring irregularity. This idea would eventually lead to a very individual gin.

Within the framework of the EXPO 2015, Andrea and Simone worked on a project on wine, food and quality drinks. Richard, a passionate barman who likes to spend his time creating new drinks, joined them. For gin-based cocktails he turned his kitchen into a lab, the dishwasher became an improvised ‘distillery’, where he ‘brewed’ herb extracts in 30 minutes at 65 degrees. So the idea emerged to produce their own gin – and they bought a 3-litre distillation flask.

In search of the botanicals, the friends decided on 18 ingredients: juniper berries, coriander seeds, angelica root, dried apple, dried orange peel, rose petals, camomile flowers, violet flowers, orange blossom, hibiscus flowers, ground almonds, mint leaves, fennel seeds, lemon verbena, cardamom seeds, lemon balm, cinnamon and thyme. The gin is sold in an elegant, screen printed bottle, inspired by the floors of the Galleria Vittorio Emanuele.

At the World Spirits Award, there was silver for London Dry Gin.