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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Alltech’s Lexington Brewing & Distilling Company – Distilling and brewing with passion

Alltech is a global company operating in the animal health and nutrition industry. With more than 2,650 employees in 128 countries, the company has developed a strong regional presence in Europe, North America, Latin America, the Middle East, Africa and Asia. In 1999, Alltech from the heart of Kentucky entered the drinks industry, initially with beer and then with spirits such as Bourbon and Malt Whisky. A carefully devised visitor centre is located close to the brewery and distillery and visitors can enjoy guided tours.

Alltech founder Dr. Pearse Lyons comes from Ireland and is a master of his craft. Five generations have been involved with whisky making in his home town. He says of the Bourbon: “The character of the Bourbon is closely linked to the water in the city of Lexington. This is why we named it after the river, Town Branch.” The ‘Pearse Lyons Reserve’ is a real highlight following numerous years of experimentation. This is the first Malt Whisky to be produced in Kentucky since 1919. The small yet refined product range is completed with a homage to Irish Coffee by the name of ‘Bluegrass Sundown’ which is made from coffee, sugar and Bourbon.

The distiller’s passion has already been suitably rewarded: the traditional Kentucky Distillers Association decided to expand its circle of distillery craftsmanship for the first time since it was founded in 1880 and invited Alltech to become a member.

The company also scored success at the World Spirits Award with gold for the Town Branch Bourbon and Pearse Lyons Reserve.

Radeberger Distillation & Liqueur Factory – Herbal spirits with tradition

In 1877, Wilhelm Richter founded the ‘Goldene Sonne steam distillation and liqueur factory’ and, according to old records, his ‘first class medicinal bitters’ landed in the Royal Saxon Court as a ‘gastric tonic’ in the late 19th century. The royal endorsement encouraged Wilhelm Richter to present his herbal liqueur at the large exhibitions at the turn of the century. Numerous gold medals confirmed this early quality marketing as well as letters of appreciation from many customers. The heirs of the company founder managed to run the small liqueur manufacture as a private company through the chaos of war and the Iron Curtain. Still in family hands, today the lovingly restored main building of Radeberg in the picturesque main street has plenty of historical charm.

At the World Spirits Award, there was gold for Original Radeberger Kräuterlikör (herb liqueur).