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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Aromahopping: Botanical spirit from the Odenwald forest

The “Inge & der Honigbär” gin brand is produced by Aromahopping GmbH in Mosbach (Baden-Württemberg). Behind the concept is trained chef Eric Kletti, who has been working in the region since 2017 and develops his distillates according to culinary principles. The recipes are based on combinations of flavours familiar to the kitchen. The range currently comprises nine London Dry Gin varieties, which are produced in small batches. The products are numbered.

The foundation is a grain-based alcohol in combination with spring water. Characteristic to these distillates are unusual blends of botanicals, including mandarin and rosemary, vanilla and cherry or tomato and lemon. The botanicals are handpicked and undergo sensory testing before processing. After several days of maceration, they are processed in its own small distillery. The distillates are then matured in steel tanks before being bottled at 43% alcohol by volume. Around 120 bottles are produced per batch. Labelling and packaging are also done by hand. Sale is through specialist retailers, restaurants, catering businesses and hotels, as well as selected retail partners in Germany, Austria and Switzerland. Tasting boxes and limited special editions are also available.

At the World Spirits Award, Silver was awarded to Inge & der Honigbär Gin NO. 03 – Amalfi lemon, Inge & der Honigbär Gin NO. 04 – sage blossom & orange, Inge & der Honigbär Gin NO. 05 – mandarin & rosemary, Inge & der Honigbär Gin NO. 06 – vanilla & cherry, Inge & der Honigbär Gin NO. 07 – Kaffir lime & cinnamon and Inge & der Honigbär Gin NO. 09 – tomato & lemon.

Spezialitätenbrennerei Lagler – The number one in southern Burgenland

25 quality brandies, 6 liqueurs, 3 Pannonian whiskys – this broad-based programme comes from Kukmirn, the largest fruit-farming community in Burgenland (400 ha). Or more precisely, from the well-being hotel of the Lagler family where speciality distilling is accorded particular significance in addition to a well-being oasis and seminar area. Everything which grows and tastes good has been processed to form brandy here since 1980: from apples, pears, cherries, plums and pomace to berries, wild fruits and rarities such as peach, sloe and Uhudler. The products are best sampled as part of a tasting visit to the distillery complete with an expert tour and friendly advice.

13 hectares of fruit plantations in a top location around the hotel form the natural basis for the product range. Production is based on a natural process and harvesting takes place in accordance with extensive quality controls. Pest control and fertilizer is kept to a minimum, which has a very positive impact on the flavour of the fruits. The company has been developed with tradition over the generations, based on the Maria Theresa distilling grant. The pleasure of the experience involves submersing yourself in the pleasant atmosphere: the family-owned 4-star hotel close to the untouched natural landscapes offers pure quality living in the thermal regions of southern Burgenland. An energy-charging point for relaxation-seekers, a source of energy for fans of down-to-earth cuisine and the ideal destination for top wine and fine distillate enthusiasts.

Participation in the World Spirits Award saw the company’s success continued with classification as a World Class Distillery 2013. There was gold for the cask-aged Uhudler brandy, corn malt and yellow muscatel pomace and silver for the pear brandy, rowanberry brandy and plum brandy.