World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Guggenbichler – Spirits specialist from the Chiemgau region

As a small boy, he helped collect the mashed fruit from the barrels and was later introduced to the secrets of distilling by his father, says the fruit-grower and master distiller Johann Guggenbichler. Fine quality brandies have been distilled at the family estate since 1829 and the business is now in its 5th generation. The brandy sommelier shares the particular features of these traditional local fruit varieties with visitors during seminars and tasting sessions.

The business is located in the picturesque Chiemgau mountains and the gently rolling hills of the Alpine uplands, at the heart of the fruit orchards where fruits ripen for use in the authentic Guggenbichler products. The varieties grown here range from apple brandy aged in oak barrels, apricot (brandy and liqueur), top-quality pear, blackberry and espresso liqueur, Gravenstein apple, hazelnut spirit, raspberry spirit and liqueur, elderberry brandy, coffee liqueur, cherry brandy and liqueur, herb spirit and liqueur, distillates made from Mirabelle plums, fruits, peaches and plums (brandy and liqueur), quince (brandy and liqueur), Ramazottl, sloe, pomace and rowanberry brandies, walnut liqueur, Williams pear (brandy and liqueur) and plum brandy.


Many spirits enthusiasts and long-standing regular customers come here regularly to stock up on their favourite fruit flavour. The brandies and liqueurs come packaged in wooden boxes and therefore make popular gifts. These top-quality spirits are highly valued in the world of gastronomy; Germany’s top chef, Heinz Winkler, ‘resides’ in nearby Aschau and recommends trying a ‘Guggenbichler’.

The World Spirits Award resulted in classification as a First Class Distillery 2014 with gold for sloe and black elderberry, and silver for apricot and yellow Williams pear.

Bienenhof Pausch: Uncompromisingly fanatic enjoyment freaks

Beekeeper Helga Pausch and fine brandy sommelier Albrecht Pausch are a likeable and skilled pair. Since 1996 their bee farm has followed ecological guidelines, with about 230 bee colonies, a distillery, a winery and a vinegar factory. 150 quince trees, 500 wild fruit trees, some old wild cherry trees and a young plantation with 800 fruit trees complete the ensemble. Fruit brandies and rare fine brandies from special honeys are produced in the distillery.

The basis for the distillates are various types of honey or ecologically cultivated fruit. Fine aromatic honeys are used for honey wines and liqueurs without any additives. The Pausches are also purists when it comes to their fine brandies and spirits – no added sugar, no flavourings, only 100% pure distillate. In the fermenting cellar with temperature-controlled fermentation tanks, they don’t use sulphuric acid in the fermentation of the fruit mash, which strictly follows guidelines from Bioland, the largest organic food association in Germany.

“We have dedicated ourselves to fine nuances, rather than the bold and robust. We offer fine spirits with delicate fruity components.” They are made using a traditional double distilling procedure and the finished spirits mature in a vaulted cellar until they are reduced to drinking strength. Some are also offered unfiltered, which means more typical aromas, tastes, and complexities.

The Master Class Distillery 2021 was awarded double gold for Vogelbeerbrand (rowanberry) obtained through maceration and distillation (World Spirits Award 2021), gold for Edelbrand Sauerkirsche (sour cherry), Edelbrand Wahlsche Schnapsbirne (pear), Edelbrand Löhrpflaume (plum) and Brombeerbrand (blackberry) obtained through maceration and distillation. It was awarded silver for Himbeerbrand (raspberry) obtained through maceration and distillation, Schwarze Johannisbeere (black currant), Edelbrand Rote Williams (pear) and Shyravalli Honigbrand (honey brandy matured in a barrel).