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St. Lucia Distillers – The Gold Standard for Rum

“St. Lucia Distillers is small, innovative and focussed on quality”, explains company director Michael Speakman. “Producing premium rum is the core focus of our corporate philosophy, and closely related with it are all other market activities. The members of our team are not afraid of taking risks and we innovate. We like to experiment with the production process and are delighted if this results in the creation of world class products.”

The company was founded in 1972 based on two long-established firms: the Barnard Family Estate in Dennery and Geest in the Roseau Valley, which is now the current site. Back then, the company was a mass producer of basic rum. Over the years, it has developed to become a specialist in premium rum with a comprehensive selection on offer today. Visitors to the St. Lucia Distillers are taken on a journey into the world of rum – ideally as part of a tour. The cultural heritage of this Caribbean island and its traditional rum production are brought to life. From the vats of molasses, which are full of the liquid, aromatic raw material, to the shiny copper tanks and oak casks (Bourbon to Port) to the storage and maturation of the rum.

The World Class Distillery 2018 (Distillery of the Year 2018 – Gold) won double gold for 1931 Sixth Edition (World Spirits Award 2018 & Spirit of the Year 2018), gold for Chairman’s Reserve The Forgotten Cask, Admiral Rodney, Chairman’s Reserve Spiced and Chairman’s Reserve Original Gold.

Havana Club International

Havana Club International was founded in November 1993 by Cuba Ron and the French Pernod Ricard Group with the aim of developing the brand internationally through its powerful distribution network. In 2007, a distillery was opened in San José de Las Lajas to meet the increasing demand for matured rums. Today, Havana Club is the number three international rum brand in the world and the leader in super-premium rums. Exports are made to more than 125 countries, with the exception of the USA, where Cuban products are banned due to the trade embargo. The most important export markets in Europe are Germany, France, Italy, Spain and the UK, and over the Atlantic are Chile, Canada, Argentina and Mexico.

The name ‘El Ron de Cuba’ stands for Cuba’s culture, climate, geography and history. In the modern distillery, the production process is monitored by four Maestros del Ron Cubano to ensure compliance with production laws. The process includes the extraction of the sugar cane juice, the production of the molasses, fermentation and continuous distillation. The result is aguardiente that is at least two years old, filtered through charcoal for purity and only blended when the maestros have confirmed its maturity. Natural ageing in the tropical climate contributes to its unique character. In 2022, UNESCO declared the top products to be a world cultural heritage and highlighted their role in preserving the craft of Cuban rum.

At the World Spirits Award, the Master Class Distillery 2024 received gold for Havana Club Original Añejo 3 Años, Havana Club Selección de Maestros and Havana Club Añejo Especial, and silver for Havana Club Añejo 7 Años and Havana Club Añejo 15 Años.