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Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

Fuchshof – Product diversity from Lake Constance

Fruit is cultivated in the third generation at the Fuchshof Farm on the shores of Lake Constance near Constance, these days on around 25 hectares. The fruity diversity includes apples, pears, cherries, damsons, strawberries, blackcurrants, raspberries and gooseberries. Recent test plantings with apricots, peaches and nectarines are also of excellent quality. Fresh fruit is sold in the farm shop on site, but also processed in many ways: the range includes more than 20 different jams, fruit spreads and jellies, juices and ciders, cakes and gateaux from the farm cake shop – and, of course, brandies, spirits and liqueurs.

One focal point of production are the classic fruit brandies of the region, such as Obstler (fruits), Williams Christ (pear) or Apfelbrand (apple brandy); the specialities include pear brandy made exclusively from the fruit from the surrounding orchards, as well as a wooden barrel aged apple brandy made with the Rubinette variety. Brand-new in the wide range of products is the Dry Fox Gin, with herbs from the region and fruits from the farm. This gin was Benjamin Fuchs’ final project in his training as fine brandy sommelier. His brother Florian and father Heinrich are also trained fine brandy sommeliers.

The farm has had distilling rights since 1928. Originally, they were dedicated to agriculture and dairy farming, but since 1978 the traditional farm ceased to exist and made room for fruit growing. The first strawberries were planted and, in 1984, the first orchard was planted. And, since the end of the 1980s, the farm shop with its wide range is an attractive address for connoisseurs.

At the World Spirits Award, there was gold for the new product, Dry Fox Gin.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.