World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Raunikar - Popular for generations

In the past, digging out roots in the forests and on Alpine pastures was a business of wood cutters, former miners and charcoal burners. The gentian root was particularly sought after, as it was considered a universal panacea - and served, of course, as the raw material for brandy. The "Wurzelgraber" by Raunikar is resinous-spicy liqueur made from mountain herbs, fully in line with the company's tradition.

If you are talking spirits and schnapps in Carinthia and Eastern Tyrol, Raunikar immediately comes to mind. What began three generations ago in Feldkirchen, carries on in this tradition into the present and it is now combined with modern know-how. This is reflected in the popularity of the products from fruit, herbs and roots among customers in retail and the hospitality trade.

They work using traditional methods in order to produce outstanding spirits. Raw ingredients of a high quality, a controlled fermenting process, maturation in steel tanks and continuous quality control are some of the factors that single out a good distillery. After all, distillers need to meet the demands of quality-conscious customers who appreciate a good traditional Austrian schnapps.

In addition, the "Raunikar method" has a unique feature: the raw spirits, the result of the first distillation, are already subjected to storage and consequently undergo maturation and characterisation at this early stage. Only after this phase of rest does the fine distilling take place, which particularly brings out the essence of the fruit. This elaborate procedure was deliberately chosen, for this is the only way to obtain products which guarantee a symbiosis between the naturalness and sophistication.

At this year's World Spirits Award, "Wurzelgraber" won silver and the gin gold.