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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Erste Dresdner Spezialitätenbrennerei – Strong stuff from Saxony

A distillery was set up in the 13 metre long vaulted cellar of the former Dresden-Klotzsche vineyard in 2001. Today, it has six employees and is both a primary occupation and a calling for Swiss-born Georg Schenk. High-quality products form the focal point here: in addition to fine liqueurs, over 50 different types of brandy are produced as well. At the heart of the selection are the traditional aromatic varieties including Adersleber Calvill and Zuccalmaglio Renette apples. A visitor centre was established in autumn 2010 where tasting sessions bring the wide range of flavours to life.

‘Augustus Rex’, the company’s rather grand-sounding sobriquet, is reminiscent of Augustus the Strong who was omnipresent in Saxony: he had orchards planted to promote healthy nutrition of his people. The area around Dresden is a traditional fruit-growing region with a large number of old meadows with mixed fruit trees. Harvesting has to be carried out by hand, and the care of the large trees, some of which are more than 80 years old, is time-consuming and laborious. In any one meadow, there is only a small number of trees of the same variety, so the quantities are limited from the word go.

The list of customers of this Dresden-based specialist is impressive: from Berlin (Hotel Adlon, Hotel Bristol, KaDeWe) to Hamburg (Alsterhaus and The Private Business Club Hanse Lounge), Sylt and Munich (Feinkost Käfer, Hotel Vier Jahreszeiten Kempinski).


The company added yet more awards to its collection of over 80 prizes at the World Spirits Award, including classification as a First Class Distillery 2013, gold medals for the Apfel Champagner Renette (apple), Freiberger Bockbierbrand (bock beer brandy) and Dresdner Gin and silver for the Zuccalmaglio Renette and Stanley Pflaume (plum).

Nant Distillery – Single Malt Whisky from Tasmania

In the central highlands of Tasmania, the Nant Distilling Company only produces Highland Single Malt Whisky. It started in 2004, when the historical Nant Estate from the 19th century was sold and carefully restored. The central element of the story is the mill: built in 1823 by convicts, these days it is the only water-driven grain mill in Australia. The mill stones came to the country with a Welsh settler in 1820 on the boat named ‘The Grace’. Lost for a long time, they were found by chance behind the property and put to use again. Wooden teeth turn the wheel like in old times. The striking bottle shape also goes back to the 19th century and a clay bottle found at the bottom of the mill pond.

And what is the secret of the whisky? Some put it down to the unspoilt waters of the highlands which supply the River Clyde from a million year old glacial lake which flows past the distillery. Others say it is the malting barley from Tasmania, yet others say it is the very clear air and the fertile soil. Maybe the answer lies in a mixture of everything, yet one thing is for sure: whoever tries this ‘liquid gold’ knows how the essence of this beautiful location is captured in it. The opportunity to do so is given in the Nant Whisky Bars in Hobart, Brisbane, Melbourne, Sydney and soon also in London. With the erection of the malthouse in 2015, Nant will belong to the few distilleries in the world that have full control of their grain during all phases of production of the Single Malt Whisky.

The jury at the World Spirits Award were certainly impressed: there was gold for American Oak Sherry, silver for French Oak Pinot Noir Wood and American Oak Port.