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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Fine Blankeneser Goods: Unity of quality and design

The intertwining traditions of trade and seafaring in the history of the Blankenese district of Hamburg were the inspiration for dedicating a gin to the ‘Jewel of the Elbe’. With the burgeoning East India trade, gin was part of the catering for seafarers, because the high alcohol content prevented the drink from spoiling during longer journeys – unlike beer or water.

Fabian Rohrwasser, distilling master at the ‘Feingeisterei’ at Gut Basthorst manor, developed the ‘Blankeneser’ recipe. Herbs and spices are used that came to Hamburg in the 17th century on merchant ships. The Premium Dry Gin is characterised by a sweet ginger tartness and a distinguishing bitter note. The aromatic support for the juniper is provided by the fruity, tart bouquet of orange peel, orange blossom and lavender, whilst coriander and Ceylon cinnamon produce a hint of spicy wood. Cardamom and green ginger together with angelica root and meadowsweet ensure the finish.

Fine Blankeneser Goods GmbH was founded in April 2018. The founder, creative head and brand ambassador is Sabina Pech. The company produces high-quality gifts and souvenirs in the areas of spirits, drinks and luxury foodstuffs. The packaging and design are important distinguishing factors, alongside the high quality. The elements are all interwoven and tell local stories. The bottle labels are based on illustrations that are enhanced every year to appeal also to collectors – all creations by Sabina Pech.

At the World Spirits Award 2025, there was Gold for Blankeneser Premium Dry Gin.

Porta – Vodka from Argentina

The Italian Porta family left their homeland of Lombardy in 1882 and migrated to Argentina, where they set up a distillery. The company has been under the direction of its fourth generation of managers since 1981 and has extended its fields of business in various directions since then. It has also moved its location to the industrial site of Cordoba where modern distilling and vinegar making are now possible within this new setting – the country is in fact the market leader in the country for Balsamic vinegar production. The company has its own research labs where new developments are made in the areas of cosmetics and disinfection. The diversity and complexity of the range of products on offer is guaranteed by highly qualified specialists.
When producing its spirits, the company places a great deal of importance on natural raw materials and skilled craftsmanship. Recipes handed down over many generations are implemented using modern technology and adhering to strict quality controls. The traditional Fernet 1882 brand as well as rum and liqueur made from wild cherries and coffee have recently been complemented by the addition of Nikov vodka to the range which comes in four different flavours – classic, mandarin, vanilla and red fruits. The Nikov vodka has been awarded the Superior Taste Award by the International Taste & Quality Institute in Brussels. This independent organisation of chefs and sommeliers works to assess, award and promote foods and beverages with exceptional flavour.
Nikov vodka also impressed at the World-Spirits Award and was awarded a gold by the jury.