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finch® Whiskydestillerie: Masterpieces from the high plateau of the Swabian Alps

Amidst unspoilt nature on the high plateau of the Swabian Alps, 700 metres above sea level, you can find one of the largest pot still distilleries in Germany, which produces 250,000 litres of whisky and 100,000 litres of other alcohol every year. The best ingredients come from their 350-hectare farm, where special grain varieties such as black emmer (also called the original grain), spelt, rye, barley, wheat and corn are grown. The unique natural landscape of the uplands with its special ecology and climate elicits exceptional qualities.

Hans-Gerhard Fink produced his first New Make in 1999. He is in charge of the entire production process which takes place on site. True to the maxim ‘From the field to the bottle’, finch® Schwäbischer Hochland Whisky combines traditional craftsmanship with modern technology and professional barrel management. Around 6,000 barrels in the whisky warehouse offer sensational combination and choice options, as well as the respective delivery readiness. In the meantime, 10 of the 14 whiskies are already eight, ten and even twelve years old, incomparable in Germany.

At the World Spirits Award, gold was awarded to finch® Schwäbischer Hochland Whisky DISTILLERSCHOICE Single Malt Sherry Cask and finch® Schwäbischer Hochland Whisky DISTILLERSCHOICE Barrique R, and silver to finch® Schwäbischer Hochland Whisky PRIVATEEDITION Single Malt 12 Years, finch® Schwäbischer Hochland Whisky DISTILLERSCHOICE Single Malt Smoky and finch® Schwäbischer Hochland Whisky PRIVATEEDITION WM Whisky 2022.

Carpenè Malvolti – Sparkling wine specialist with a sideline in distillates

In 1868, Antonio Carpenè laid the foundations for the internationally successful company it is today. The champagne enthusiast was convinced that he would be able to produce a similar cult beverage with the local Glera grape, harvested from the wine hills around Conegliano and Valdobbiadene. That this has been accomplished for almost 145 years is confirmed by the huge popularity of the sparkling wines and the high export percentage of 56%. Although 5% of production is of distillates in the form of brandy and grappa, they only form a small segment of the business next to the 95% made up of sparkling products. However, they are just as successful due to the long experience in the distillation industry since 1868.

In 1972, Etile Carpenè joined the company and became the fourth generation to take over its management. He has always had the same passion for the mixture of tradition and progress, as well as being the great innovative impulse behind the continuous success of the company. The company’s headquarters are located in the famous wine town of Conegliano in Veneto, about 40 kilometres to the north of Venice. A second winery is in Follina in the middle of the Valdobbiadene region. Here, besides the well-known DOCG Prosecco Superiore, distillates are also manufactured, and they are only released onto the market after a long maturing period in oak barrels.

At the World Spirits Award, there was gold for Brandy 15 anni, and silver for Grappa di Prosecco.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.