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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

St. Nicolaus – Specialities from Slovakia

The St. Nicolaus Corporation is the market leader in Slovakian spirits and has been producing traditional and popular spirits and distillates from first-class raw materials for nearly 150 years. Production is linked to the tradition of spirit production in the Liptau region, where the master of spirits, Armín Štark, founded the first spirit refinery in the town of Liptovský Mikuláš in 1867.

The portfolio includes dozens of brands, the most important being Nicolaus Vodka, Demänovka herb liqueur, fruit spirits Jubilejná and Spirituosen Klasik. In addition, there is a broad range of gin, rum, brandy, liqueurs, fruit and bitter spirits and juniper brandies. The Slovenské Vinice brand represents Slovakian wines from popular grape varieties, which are selected by an international commission of experts. As well as domestic production in Liptovský, Mikuláš and Leopoldov, St. Nicolaus also has a brandy distillery and liqueur factory in Vásárosnamény, Hungary, where top quality fruit spirits are produced under the brand name St. Nicolaus Exclusive Edition. The corporation is also sole distributor for the brands Soberano, Lepanto and the premium gin The London No.1. The company also has sales agencies in the Czech Republic and in Hungary, and their products are distributed in many countries all over the world.

At the World Spirits Award there was gold for Nicolaus Extra Jemna Vodka and Nicolaus Platinum 78 Vodka.

Khemani Group – Big player from India

The Khemani Group, a family business in which three generations work together, is one of the leading companies in India, with more than 30 years’ experience in the distilling and brewery industry. In two distilleries, with a total daily capacity of 65,000 litres of neutral alcohol, grain-based spirits are produced to international standards, and international brand- name products are bottled.

The company was founded under the title ‘Royal Distillery’ in the picturesque surroundings of the former Portuguese colony, Daman, on the Arabian Sea. The aim was to combine the Portuguese and British flavours and traditions in the production of alcoholic drinks. Based on this, they developed their own classic line of excellent products and solid business practices which led to remarkable growth. The original distillery has since been constantly expanding and is now state-of-the-art, always with an eye on international and global quality requirements.

Despite of taking a global leap, the Khemanie Group strives to uphold their committment to quality, which effort has won them international recognition. Having successfully scaled up in capacity, the state-of-the-art distilleries group now proudly offers a wide range of products and packaging sizes, ranging from 50ml sachets to 2,000 ml glass and PET bottles.

At the World Spirits Award, there was gold for Thomas Crown Whisky, and silver for Royal Circle Whisky.