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Magi – Rivo Gin: Magic in a bottle

The mountains, the wind, deep blue water, sparkling waves – the essence of all this is captured in each bottle of Rivo Gin and it conveys the magic of this location. You can feel yourself transported to a sunny spring day on Lake Como. A light breeze brings fresh fragrances of the herbal flowers, which grow on the mountainsides. Over centuries, they have been gathered by the women in the area to make traditional medicines, some even say they have magical healing properties. ‘Foreaging’ – the art of gathering wild herbs in ‘the wilderness’ – provides a connection to nature. The special combination of plants, which have never before been joined together in a gin, resulted in the ‘aroma bouquet’ of the Rivo as a unique imprint of the natural beauty of the region.

The twelve botanicals include thyme, aniseed and lemon balm, combined with juniper, coriander, cardamom and angelica. The aromatic herbs are harvested three times a year. A lot of time and skill is needed, but it is deeply satisfying manual work. Only the finest Italian corn brandy is used, and each ingredient is separately macerated and distilled. The botanicals are used when fresh, to intensify the aroma. Magic as a theme also inspires the packaging and labelling of Rivo Gin. Geometric lines combine to form abstract elements, which are symbolic of the mountains and the waves of the lake.

At the World Spirits Award, there was gold for RIVO Lake Como Foraged Gin.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.