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Steirerbrand: Classic gin from Styria

The Gioia line of the Graz distillery Steirerbrand started with their Styrian Premium Dry Gin. In terms of concept, it is a linear, balanced Dry Gin with a slightly dominant hint of juniper, surrounded by a Mediterranean diversity of aromas. The fine freshness with a fruity-floral finesse is inspired by the Italian way of life and a sense of belonging to the homeland. The noticeable Mediterranean influence in Styria also led to the name: ‘la gioia’, which conveys joy and pleasure, and quite simply puts you in the mood for living!

In the beginning there was a fine wheat brandy, infused with more than 20 selected ingredients, processed through maceration – all homemade and small batch. The decisive factor for the rich aromas is the special blend of juniper berries, apples from southern Styria, limes, lemons, oranges, Java pepper, coriander and others. The high-percentage distillate is reduced to 45% by volume alcohol with clear water low in lime and sodium. Gioia can be drunk neat but is also tasty as a long drink with Indian tonic water.

Gioia Gin was awarded silver at the World Spirits Award.

Brennerei Bernhard Leitner: Top products from Tyrol

Bernhard Leitner’s roughly 200 fruit trees are ideally situated on the southern slopes of the Sannatal Valley above Landeck, in the Tyrolean mountain village of Grins, at approximately 1,050 m above sea level. The award for Grins – Pians – Stanz as a connoisseur’s region for damson growing is recognition of the perfect climate in this region for fruit. The production of fruit brandies has a long tradition here. In recent years, increased attention has also been paid to improving the quality of the brandies.

At the Bernhard Leitner company, the then typical local ‘farmer schnapps’ has also always been distilled. Since 1998, small batches of fine brandies have been produced with an 80-litre column distillery from several local fruit varieties. From the onset it has been the aim of this small-scale amateur distiller (fruit-growing and fruit-processing are his side businesses) to match himself with the biggest names on the distilling scene. Continual further training and quality intensification were rewarded – since then, Mr Leitner has continued his streak of success.

Small yet refined, his product range is impressive with its excellent quality which always measures up to that of the famous professional distillers. Apples, pears and damsons, complemented with berries and wild fruits, dominate in Leitner’s range of approximately 20 brandies. The ingredients come from Tyrol, from his own small orchard and some individual fruit trees. Two months of storage follow the distillation; after this, the distillates are reduced to a palatable alcoholic content. Bottling takes place at the earliest after one to two years of storage.

The World Class Distillery 2022 OBB (Distillery of the Year – Bronze 2022) was awarded double gold for Rowanberry and Blackberry (World Spirits Award 2022), gold for Red Williams Pear and Spänling (plum), as well as silver for Raspberry.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.