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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Steirerbrand: Classic gin from Styria

The Gioia line of the Graz distillery Steirerbrand started with their Styrian Premium Dry Gin. In terms of concept, it is a linear, balanced Dry Gin with a slightly dominant hint of juniper, surrounded by a Mediterranean diversity of aromas. The fine freshness with a fruity-floral finesse is inspired by the Italian way of life and a sense of belonging to the homeland. The noticeable Mediterranean influence in Styria also led to the name: ‘la gioia’, which conveys joy and pleasure, and quite simply puts you in the mood for living!

In the beginning there was a fine wheat brandy, infused with more than 20 selected ingredients, processed through maceration – all homemade and small batch. The decisive factor for the rich aromas is the special blend of juniper berries, apples from southern Styria, limes, lemons, oranges, Java pepper, coriander and others. The high-percentage distillate is reduced to 45% by volume alcohol with clear water low in lime and sodium. Gioia can be drunk neat but is also tasty as a long drink with Indian tonic water.

Gioia Gin was awarded silver at the World Spirits Award.

Paul & Sons Spirits: The highest quality is a family matter

“Let us distil a gin” – with these five words, the journey to one of the most currently in demand London Dry Gins of the Palatinate region started five years ago. Inspired by new quality brands in the region and a lifelong passion for the subject, it was the logical consequence for Michael Paul. Uncompromising work followed, resulting in the London Dry Gin ‘Paul’ after 26 attempts. Michael Paul may have initiated it, but the foundation of its success and distinctive quality is a family matter. The three sons as well as their wives have taken on essential design, production and marketing tasks.

Manufacturing has taken place from the beginning on the premises of the distilling master Fedor Back at the traditional distillery in Dudenhofen, where the 300-litre copper pot still transforms the high-quality macerate into the ‘Paul’ so highly prized by enthusiasts, that also forms the basis for ‘Paulchen’. The distinctive taste experience of both London Dry Gins is easily accounted for: absolute care in every phase, handpicked botanicals and the painstaking supervision of the brewery process in small batches. This year, a new member is joining the family: ‘Pauline’ can hardly wait to earn its place in the hearts of true gin fans. Like all other gins, it is also filled into a stylish pharmacy bottle – a total of 5,000 a year.

At the World Spirits Award, there was gold for Pauline.