World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Fallstein Destillerie: Modern traditionalists

“The sustainable handling of our resources and products is more than an alternative attitude to life – it is the pure spirit of the times that our family has been practising for nearly 200 years.” The organic enterprise on a listed farm in Rohrsheim in the Harzvorland region farms around 40 hectares of land in a variety of ways in accordance with natural land principles. Apart from crops and a five-hectare walnut plantation, there are also valuable meadow orchards with old fruit trees and bushes, whose harvest is especially suitable for being processed to distillates. The crops and fruit benefit from favourable climatic conditions and rolling slopes, as well as from the soil quality on the heat-retaining rock and minerals of the elevations between Elm and Harz. The homemade basic ingredients are used for high-quality delicatessen products such as various fruit spreads and edible oils, extracted by means of careful cold pressing – along with a variety of spirits.

Apart from the self-cultivated wheat, the clear water of the Harz springs is a significant component for an excellent mash. The ecologically cultivated botanicals, hand-picked according to family tradition, give the gin its special character during the distillation in a small batch procedure. When finding a name for organic quality whisky, Korn (grain schnapps) and gin, family tradition comes into play: they bear the first names of the founding father Carl Polland through to the youngest offspring Luca, Theo and Tom.

At the World Spirits Award, gold was awarded to TOMMYS Dry Gin (30 Botanicals), and silver to TOMMYS Barille New Western Dry Gin (32 Botanicals) and TOMMYS Craft Gin.

ASM – Purist vodka from New Zealand

Artisan Spirits Merchants (ASM) was founded by Julian Moss in Sydney in 2004. Passion and perfectionism inspired him to develop an exceptional product: the purest vodka in the world.

The trice-distilled VDKA 6100, based on whey and spring water from New Zealand, was launched on the market in New York with the support of Robert De Niro. As an investor he was involved in the design, packaging, branding and positioning of VDKA 6100. Incidentally, there are 6,100 miles between New Zealand and the USA – hence the name! The elegance of VDKA 6100 comes down to the purity of the ingredients. This drop is gluten-free, sugar-free, lactose-free and free from chemical additives.

The company is striving to expand the impressive growth it has achieved in North America and in many other countries of the world. In order to cement its global focus and to utilise the potential of VDKA to the full, Asahi Premium Beverages has taken over the brand for the markets in Australia, New Zealand and Japan.

At the World Spirits Award, there was silver for VDKA 6100.