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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Noroi Distillery: Newcomer from Quebec

Noroi was officially opened in February 2019 in Saint-Hyacinthe near Montreal. Here, a small team of five people are experimenting with exceptional spirits. For about a year they worked on a gin recipe that combines traditional distillation and cold distillation. The cold distillation allows various aromas to be preserved, which could otherwise be altered in conventional distilling methods. An orange liqueur was also developed, which smells and tastes like freshly squeezed oranges. When the first maceration of fresh oranges was distilled, everyone was astonished by the freshness of the result – and this unique taste simply had to be shared. Just recently, another unique product was created using the best ingredient Quebec has to offer: a liqueur made from 100% maple syrup.

Noroi distinguishes itself from other distilleries primarily with its equipment and its research and development department, which is constantly working on new innovations; for example, on a distillation vat that can distil at under 0°C. Thanks to the vacuum principle it is possible to reduce the internal pressure, and thus the boiling point of the alcohol.

At the World Spirits Award, there was gold for Maple Liqueur, and silver for Lemon & Lime Vodka and Apéritivo.

Erste Dresdner Spezialitätenbrennerei – Strong stuff from Saxony

A distillery was set up in the 13 metre long vaulted cellar of the former Dresden-Klotzsche vineyard in 2001. Today, it has six employees and is both a primary occupation and a calling for Swiss-born Georg Schenk. High-quality products form the focal point here: in addition to fine liqueurs, over 50 different types of brandy are produced as well. At the heart of the selection are the traditional aromatic varieties including Adersleber Calvill and Zuccalmaglio Renette apples. A visitor centre was established in autumn 2010 where tasting sessions bring the wide range of flavours to life.

‘Augustus Rex’, the company’s rather grand-sounding sobriquet, is reminiscent of Augustus the Strong who was omnipresent in Saxony: he had orchards planted to promote healthy nutrition of his people. The area around Dresden is a traditional fruit-growing region with a large number of old meadows with mixed fruit trees. Harvesting has to be carried out by hand, and the care of the large trees, some of which are more than 80 years old, is time-consuming and laborious. In any one meadow, there is only a small number of trees of the same variety, so the quantities are limited from the word go.

The list of customers of this Dresden-based specialist is impressive: from Berlin (Hotel Adlon, Hotel Bristol, KaDeWe) to Hamburg (Alsterhaus and The Private Business Club Hanse Lounge), Sylt and Munich (Feinkost Käfer, Hotel Vier Jahreszeiten Kempinski).


The company added yet more awards to its collection of over 80 prizes at the World Spirits Award, including classification as a First Class Distillery 2013, gold medals for the Apfel Champagner Renette (apple), Freiberger Bockbierbrand (bock beer brandy) and Dresdner Gin and silver for the Zuccalmaglio Renette and Stanley Pflaume (plum).