World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Wyborowa – The vodka of a master

“The Wyborowa product portfolio has its roots in decades of tradition and extensive know-how,” says Tadeusz Rusek, Senior Brand Manager at Wyborowa Pernod Ricard. The Pernod Ricard Group has operated in Poland since the mid-1990s and, in 2001, took on the Wyborowa brand. The company specialises in the dynamic development of international brands in the premium sector and strengthening competitiveness in the home vodka sector in Poland. “We decided to show consumers what the traditional means of production are, which is why we introduced our Master Distiller, Lukasz Karmowski. The name of the vodka, Wyborowa od Mistrza, refers to his creation, and the picture on the label is an expression of our recognition and respect for him,” Rusek adds.

The Master Distiller says: “I am very grateful to my father for showing me how to carry on the family tradition. I believe that distillation was my calling, and I am so happy that the cooperation with Wyborowa Pernod Ricard means that this special vodka will soon be available all across the country. I value all the initiatives that contribute to maintaining the culture of traditional distillation and that focus on the people themselves who play a key role in this.” This vodka is only produced in one distillery using locally grown rye. The specially designed, frosted glass bottle and the label with the historical sketch of the distillery and the picture of the master distiller underline the uniqueness of the content.

At the World Spirits Award, there was gold for Wyborowa od Mistrza.

Gurktaler: The mild Alpenkräuter and the fruity Alpen-Aperitif

Every year on 15th August, the herbs for Gurktaler Alpenkräuter are blessed in Gurk Cathedral. The herbs are grown in the Gurk Valley and in the cathedral garden, cut by hand from around mid-June and brought to the cathedral cloisters where they are checked for cleanliness, freshness and varietal purity. To make the liqueur, the selected herbs are soaked in alcohol for a few days in an exact ratio according to a secret recipe. During maceration, the ingredients and aromatic substances are leached out, the extract is blended in a strictly controlled ratio, and stored to mature. The branded product underlines the regional connection by supporting various local projects. Hiking trails have been developed in the Carinthian holiday region to enable guests to enjoy the unique landscape. In the ‘Gurk Valley herbal paradise’ you will also find inns and hostels that emphasise the theme.

Rossbacher is a piece of Austrian liqueur history. In 1897, Adolf Wunderlich founded a liqueur distillery in the 7th district of Vienna and worked on incorporating natural flavours into the products. The liqueur is made from herbs, roots and berries without any artificial additives. The secret lies in the preparation as well as in the ingredients; the intense flavour is achieved through a combination of maceration, percolation and distillation. The original recipe, still in strong demand today, provides precise instructions on which herbs to use and how to treat them. Invigorating herbal notes combine with citrus tones and a subtle sweetness to create a wholesome pleasure.

Gurktaler(Gurktaler Alpen Aperitif, Gurktaler DER MILDE Alpenkräuter) and Rossbacher won Gold at the World Spirits Award 2025.