World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

b.gin: Puristic gin from the Traisental valley

It all started at a birthday celebration where the gift was a 2-litre table distiller – and two childhood friends decided to create a gin: anything other than classic, but rather charming and devoted to their homeland. Many botanicals come from the region: freshly plucked rosemary, lemons from their own trees, rosehips picked at temperatures below zero, lavender and much more from the family gardens. A week after the first starter, the mini distillery was put into operation. At the time, the two of them were in a COVID lockdown, so they tinkered and sampled in the cellar of the house. They soon found a name to suit the cause: Bernhard & Bernhard = b.gin.

Things then moved quickly. The table distiller was swapped for an 80-litre still and b.gin was presented on 1 May 2021. Pure enjoyment for every occasion, carefully distilled, unfiltered, filled by hand, matured in a clay bottle: b.gin – the classic, b.fresh – the fruity one, b.arrel gin – the unique one. Since then, the product range has been extended with additional gins and tonics. There is a big focus on the finalisation: high-quality labels, tags, ties, seals, attaching the cocktail umbrella, sealing wax. Sales are from the farm, in the online shop and in wine shops. Their home base is the Steyrer vineyard in Kuffern. The vintner Bernhard is the troubleshooter, as well as the attachment professional and distilling master, while Bernhard Dockner is the finder of ideas, printing master, refinement professional and also distilling master. They have pooled their creativity and know-how to create gins that are really fun.

At the World Spirits Award, double gold (World-Spirits Award 2023 & Spirit of the Year 2023) was awarded to b.gin Traisental, gold to b.gin fresh and silver to b.arrel gin.

Magi – Rivo Gin: Magic in a bottle

The mountains, the wind, deep blue water, sparkling waves – the essence of all this is captured in each bottle of Rivo Gin and it conveys the magic of this location. You can feel yourself transported to a sunny spring day on Lake Como. A light breeze brings fresh fragrances of the herbal flowers, which grow on the mountainsides. Over centuries, they have been gathered by the women in the area to make traditional medicines, some even say they have magical healing properties. ‘Foreaging’ – the art of gathering wild herbs in ‘the wilderness’ – provides a connection to nature. The special combination of plants, which have never before been joined together in a gin, resulted in the ‘aroma bouquet’ of the Rivo as a unique imprint of the natural beauty of the region.

The twelve botanicals include thyme, aniseed and lemon balm, combined with juniper, coriander, cardamom and angelica. The aromatic herbs are harvested three times a year. A lot of time and skill is needed, but it is deeply satisfying manual work. Only the finest Italian corn brandy is used, and each ingredient is separately macerated and distilled. The botanicals are used when fresh, to intensify the aroma. Magic as a theme also inspires the packaging and labelling of Rivo Gin. Geometric lines combine to form abstract elements, which are symbolic of the mountains and the waves of the lake.

At the World Spirits Award, there was gold for RIVO Lake Como Foraged Gin.