World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Manufaktur Jörg Geiger: Dedication and perfection – Swabian virtues

Jörg Geiger, autodidact and cook, discovered his fascination for meadow fruit and producing drinks with them at an early age at his parents’ family enterprise. This led to a deep passion when it came to old types of apples and pears, their cultivation and processing. Sustainable, nature-preserving work is what drives him as a constant motivation. His focus is on preserving healthy soil, ancient trees and traditional types, building a new appreciation for the harvest and making meadow orchard owners proud once more. He also conveys this in monthly YouTube videos.

All the products bear testimony to originality, craftsmanship and dedication. From alcohol-free to complex and even rather crazy recipes, there is something to suit every taste. The production facility has developed an exciting and varied spectrum of meadow fruit specialities through Swabian ambition and diligence, as well as through Jörg Geiger’s skills.

FRUCHTVOL. liqueurs as diverse as the seasons are new to the range. Double-distilled grape brandies are combined with fully ripe fruit and balanced by hand with herbs, flowers and spices. One can choose the spring-like cherry liqueur, refined with sloe, dandelion and elderberry. Or perhaps the summery quince liqueur, with hay flowers, acacia blossoms and garden herbs. There is also the autumnal blackcurrant liqueur, with lavender blossoms and coriander, followed by the intense wintery damson liqueur with cinnamon, cloves and star anise.

At the World Spirits Award, there was gold for Fruchtvol. Johannisbeerlikör (blackcurrant liqueur), silver for Fruchtvol. Quittenlikör (quince liqueur), and bronze for Fruchtvol. Kirschenlikör (cherry liqueur).

Finest Beverages: Huckleberry Gin – A homage to friendship

For more than 30 years, the experienced master distiller has run the family business in the Black For-est, now in its third generation. Behind the brand he is joined by Max and Jens, two beverage retailers from Munich. At every bottling they are all present, and each bottle passes through their hands. As well as being helping hands, this quality control is very important as the ‘fruits of their labour’ are sent out to friends in the furthest corners of the world.

The gin is a homage to their friendship and is distilled lovingly and peacefully using 22 botanicals. The name Huckleberry – another word for blueberry – reveals an important ingredient. Added to this is the typical flavour of juniper berries, but also angelica root, coriander seeds, ginger root, a little cin-namon and a hint of lavender. To make the gin fruitier, lemon peel, elderflower, hop blossom, pep-permint and raspberry are added. It is triple distilled and, as the last step, fresh raspberries and blue-berries are added, which give the gin its special berry flavour. The blueberry fragrance spreads throughout the room as it is distilled and bottled. And, at the end of a hard day’s work, everyone drinks to friendship.

At the World Spirits Award, there was bronze for Huckleberry Gin.