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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Berentzen Group: 250 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2025, there was Gold for Doornkaat Norden Sea Salt Gin and Tres Países Premium Rum.

Absintherie Celle à Guilloud: A legend with a past and a future

The homeland of absinthe is an area which defies borders: from Val-de-Travers in Switzerland to Pontarlier in France. A wormwood herb with an exceptional flavour grows here in the French-Swiss Jura, which gives absinthe its shared heritage – historically, industrially, socially and culturally. After being re-licensed in Switzerland and France, the region has set itself the goal of promoting the original absinthe and its origins. This has given rise to the ‘Route de l’Absinthe’ with interesting places, events and products relating to the ‘green fairy’ along the way. One such station is the small Absintherie Celle à Guilloud in Fleurier, Val-de-Travers.

For centuries, the location in the canton of Neuchâtel has been a centre of the watch-making industry and the homeland of two Nobel Prize winners. Here, the legend of the valley (formerly also a centre of absinthe distilling) lives on. Daniel Guilloud’s different versions of the mysterious, aromatic drink are far from the industrial standard – visitors can see this for themselves on a tour of the distillery. The beautifully furnished store sells absinthe in various forms, as well as limited editions, hand-blown glass bottles, accessories and much more; above all, though, riveting stories about the mysterious past of absinthe, told by Pierre-André Matthey, the successor to founder Daniel Guilloud. Both received the World Spirits Award 2025 honoris causa for their lives’ work.

At the World Spirits Award 2025, there was Double Gold for Absinthe Celle à Guilloud 54°, Gold for Absinthe La Guilloudtine 68° and Absinthe Celle du Docteur 54°.

Destilería Serrallés

Puerto Rico is world-famous for excellent rum, and one of the oldest family-run businesses with a perfect grasp of traditional craftsmanship is the Destilería Serrallés, founded in 1865. The beginning of their success story, however, lies even further back, as the family, originally from Catalonia, had already settled near the town of Ponce on the southern coast of the island in the 1830s. Their ‘Hacienda Mercedita’ became a proper town with workers’ settlements and its own railway – and a major exporter of cane sugar. The first barrels of rum were produced by Juan Serrallés with a copper pot still which he had imported from France.

These days the production process is a multiple distillation system with activated carbon filtration as a basis for clear, pure rum. Storage and maturation of the rum takes place in American oak barrels. The careful compilation of the blend is based on recipes passed down through the Serrallés family and perfected over six generations. The result is a portfolio of authentic rums from the region, with the flagship Don Q, the best-selling rum on the island. Incidentally, Don Q stands for Don Quijote, whose picture is on the bottles.

The World Class Distillery 2019 received gold for Don Q Añejo, Don Q Gran Añejo, Don Q Gold, Don Q Cristal Rum, Don Q Coco Rum, Don Q Pina, Don Q Double Aged Vermouth Cask Finish Rum, and silver for Don Q Oak Barrel aged Spiced Rum.