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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Glina Destillerie: The finest raw materials from their own fields

Not far from Berlin – about a 30-minute drive from the Reichstag – high-quality spirits have been produced since 1991. Since 2004, rye and single malt whisky have been made from champagne rye and spring barley from their own fields. The sandy earth streaked with loam and clay, combined with the mild climate in the Havel region, offers perfect conditions for crop cultivation, forming the basis for their mild and fruity whiskies. A fundamental role is also played by the water from their own 86-metre-deep Elisabeth spring.

The master distiller and owner Michael Schultz controls every step of the production process. “I am dedicated to my production with all my heart and do everything myself, from cultivation right through mash and distillation to barrel storage and filling.” As one of the few distilleries in Germany, Glina has a ten-year single malt in its product range that matures in three different barrels. Apart from whisky, gin is also produced and since 2020 the striking colour of Sir Henry Magic Blue has been attracting attention. To convey the high quality standards, each bottle bears the handprint of the master distiller. Glina stands for authentic whisky from the Margraviate of Brandenburg. The promise of “My hand for my product” is part of the company philosophy which they live and breathe.

At the World Spirits Award, gold was awarded to Sir Henry Gin + Grapefruit, Sir Henry Gin + Magic Blue and Glina RYE Whisky made from champagne rye, silver to Der Siedler Gin, Glina Single Malt Whisky in the Bordeaux barrel from Château Clos Fontaine 2012, Glina Single Malt Whisky 8 Years Triple Cask Strength and Glina Single Malt Whisky 10 Years Triple Cask Strength, and bronze to Sir Henry Gin and Glina Single Malt Whisky Ex Siedlerhof Knupper-Kirschwein-Fass and the First Class Distillery classification.

Wyborowa – The vodka of a master

“The Wyborowa product portfolio has its roots in decades of tradition and extensive know-how,” says Tadeusz Rusek, Senior Brand Manager at Wyborowa Pernod Ricard. The Pernod Ricard Group has operated in Poland since the mid-1990s and, in 2001, took on the Wyborowa brand. The company specialises in the dynamic development of international brands in the premium sector and strengthening competitiveness in the home vodka sector in Poland. “We decided to show consumers what the traditional means of production are, which is why we introduced our Master Distiller, Lukasz Karmowski. The name of the vodka, Wyborowa od Mistrza, refers to his creation, and the picture on the label is an expression of our recognition and respect for him,” Rusek adds.

The Master Distiller says: “I am very grateful to my father for showing me how to carry on the family tradition. I believe that distillation was my calling, and I am so happy that the cooperation with Wyborowa Pernod Ricard means that this special vodka will soon be available all across the country. I value all the initiatives that contribute to maintaining the culture of traditional distillation and that focus on the people themselves who play a key role in this.” This vodka is only produced in one distillery using locally grown rye. The specially designed, frosted glass bottle and the label with the historical sketch of the distillery and the picture of the master distiller underline the uniqueness of the content.

At the World Spirits Award, there was gold for Wyborowa od Mistrza.