World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Roner: Most awarded distillery in Italy

In the year 1946, Gottfried Roner laid the foundation stone for the family enterprise that has been dedicated to the art of distilling for three generations. The distillery based in Tramin on the wine route is South Tyrol’s top address when it comes to fruit distillates, grappa, liqueurs, gin and more in the highest quality, as well as being the most awarded distillery in Italy. The extensive range includes over 80 products. First-class fruits and marc from South Tyrol and the environs serve as a basis. With a fine touch, commitment and ambition to achieve the best at all times, they bring together the aroma and taste of the raw ingredients expressively in the bottle.

A milestone in the company history was the inauguration of the innovative vacuum pot still ‘Luisa’ in 2018, named after the wife of the company founder. This pot still unique throughout Italy is a homage to the art of distilling and a glimpse into the future. Visitors can appreciate its beauty on a guided tour and sample a pear brandy made according to traditional procedures. The brandy filled into a copper-coloured bottle delights connoisseurs and enthusiasts with its gentle and refined taste, reflecting traditions and modernity.

Classified as World Class Distillery 2026, they received Gold for Waldhimbeere Raritas (wild raspberry), Caldiff 80 Special Edition and Muskatella Raritas, Silver for Wilhelmine Gran Cru, Quitte Raritas (quince) and Marille Raritas (apricot) at the World Spirits Award.

Litchquor – Newly defined classics

Gold of Mauritius Dark Rum is a brilliant tribute to the beauty of the island in the Indian Ocean with its multicultural population and their traditions. The production of rum from local sugarcane molasses has a long tradition in Mauritius, dating back to the year 1800. With ‘Gold of Mauritius’, master blender Frederic Bestel wants to express the richness of the island: the breathtaking landscape with distinctive mountain peaks, fertile valleys and beautiful beaches – and the smiles of the people who live there.

The Dark Rum is a blend of various single distillates from the island, refined in an elaborate process which then reaches its harmonious and aromatic flavour after maturing. Only small amounts are produced at one time, monitored personally by the owner. In the production phases, elements and experiences from various sources are employed: for example, the production process from Central America and the barrels from South Africa. This mixture of influences matches the cultural diversity which can be found in Mauritius. Since its entry onto the market in 2014, the ‘new classic of the world of rum’ has achieved wide recognition. Even its bottle reflects how extraordinary the product is: an unusually shaped, heavy glass carafe with elegant gold embossing. Gold of Mauritius Black 48 Edition is an intense version of the classic, with 48% alcohol.

At the World Spirits Award 2025, there was Silver for Heritage Selection Gold of Mauritius Black 48 Edition.