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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Rum Enterprise: A new era of Cuban rum

Towards the end of 2020, the French spirits company Moët Hennessy announced the market launch of Eminente Reserva. The rum was developed with César Martí, Maestro Ronero of the Cuban state enterprise Cuba Ron. He experiments with different degrees of maturation of aguardientes, especially aromatic and complex sugar cane distillates, in different surroundings and barrels. Eminente Reserva represents a combination of the two Cuban rum types, the intensive-dry Occidente and the fruity-mild Oriente, inspired by the 19th century, enriched by a mix of different sugar cane distillates that have been stored for years in whisky barrels made of white oak. The proportion of 70 percent by volume aguardientes is one of the highest in the country and sets new benchmarks. Eminente Gran Reserva, a ten-year-old rum that received a three-month finish in French oak barrels, matured in a cellar where water evaporates faster than alcohol, hence the above-average alcohol content.

César Martí grew up amidst large sugar cane plantations. During his chemistry studies, he completed an internship at the central distillery where his interest in the production process started. Later, with the knowledge he gained, he carried out projects and research, developed improvements on his way to being a Master of Rum, and designed new products. In particular, he learned to love rum as an authentic expression of the local culture. In 2009, he was awarded the prestigious accolade of the youngest Maestro Ronero in the country by the management of the Cuba Ron Corporation.

At the World Spirits Award 2025, there was Gold for Eminente Ámbar Claro, and Silver for Eminente Reserva.

Zwack – Hungary’s number one

Hungary’s ‘national drink’ Unicum was first produced in 1790 by a doctor to the royal court of Emperor Joseph II. This was the start of a success story which continues to the present day. The company was founded in 1840 and József Zwack & Co. established itself as a renowned manufacturer of beverages, exporter and purveyor to the court around the turn of the century.

In World War II, the factory was destroyed and after reconstruction in 1948, it was nationalised under the Communist regime. The Zwack family lost everything and had no choice but to leave Hungary and flee to the USA – along with the secret recipe for Unicum. In 1988, during the communist era, Peter Zwack (a representative of the fifth generation) was the first entrepreneur to return to Hungary and re-bought the distillery. A year later, Hungary was the first country in Eastern Europe to experience the fall of the Iron Curtain and the borders were open again.

In 2008, Peter Zwack handed the management of this family business on to the next generation following two decades of successful work building up the company. His son Sandor is the new chairman and his youngest daughter Izabella is a member of the company management. Today, Zwack along with his flagship product Unicum (a reclaimed cultural possession of the country) and other exceptional products have been classed as a “truly outstanding company” (Forbes Magazine).

This also confirms the company’s success at the World Spirits Award: Zwack was classified as a First Class Distillery 2012 and there were three golds for the Kalinka Vodka, Zwack Unicum and Unicum Szilva.