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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Wyborowa – The vodka of a master

“The Wyborowa product portfolio has its roots in decades of tradition and extensive know-how,” says Tadeusz Rusek, Senior Brand Manager at Wyborowa Pernod Ricard. The Pernod Ricard Group has operated in Poland since the mid-1990s and, in 2001, took on the Wyborowa brand. The company specialises in the dynamic development of international brands in the premium sector and strengthening competitiveness in the home vodka sector in Poland. “We decided to show consumers what the traditional means of production are, which is why we introduced our Master Distiller, Lukasz Karmowski. The name of the vodka, Wyborowa od Mistrza, refers to his creation, and the picture on the label is an expression of our recognition and respect for him,” Rusek adds.

The Master Distiller says: “I am very grateful to my father for showing me how to carry on the family tradition. I believe that distillation was my calling, and I am so happy that the cooperation with Wyborowa Pernod Ricard means that this special vodka will soon be available all across the country. I value all the initiatives that contribute to maintaining the culture of traditional distillation and that focus on the people themselves who play a key role in this.” This vodka is only produced in one distillery using locally grown rye. The specially designed, frosted glass bottle and the label with the historical sketch of the distillery and the picture of the master distiller underline the uniqueness of the content.

At the World Spirits Award, there was gold for Wyborowa od Mistrza.

Brennerei Vallendar: The highest distilling standard for over 30 years

Manufacturing theory is put into practice here. No product gets into a bottle without the involvement of Hubertus Vallendar. He is devoted to what he distils – his creations are more than spiritualised nature, they are spiritual naturalness. He is a perfectionist when it comes to distillery. His distilling method is his own highly modern concept. Hubertus Vallendar stands for innovation and excellent products. He devises new recipes with imagination and dedication. This is a task that poses new challenges for each natural product.

The careful selection of raw materials focuses particularly on the local region. The red Saturn peach grows right on their doorstep in the idyllic Moselle valley, as well as Riesling grapes for the best pomace and yeast brandies. In addition, fine fruits are purchased from the best growers in Europe, and exotic products are imported from around the world: tea and coffee, juniper and mango, ginger and bananas. They value sustainability and personal contact with producers. The variety is the broad basis for a remarkable palette of fine brandies, spirits, gourmet sprays, liqueurs, gins and whiskies, which are regularly the focal point of exclusive degustations.

Summary of the World Spirits Award: World Class Distillery 2026 OBB, World Class Distillery 2026 OBS, Master Class Distillery 2026 BILI and World Spirits Award 2026 for 2 x World Class, 1 x Master Class and Lifetime Achievement. There was Double Gold for Orangengeist (orange), Kakaogeist (cocoa), Riesling Hefebrand (yeast brandy, cold-fermented) and Waldhimbeerbrand (wild raspberry), Gold for Haselnuss Piemont (hazelnut), Zitronenmyrte Geist (lemon myrtle), Marc de Moselle (Riesling pomace brandy), Kirschbrand Barrique (cherry), TONI Boonekamp bitters, Zitronengeist (lemon) and Berto’s ROSSO bitter liqueur, and Silver for Anisgeist (aniseed, 100% star anise), Bananenbrand (banana), Sauerkirschlikör (sour cherry) and Amaro Waldkräuter herb liqueur.