World-Spirits Online Guide Abo – order now

Young Henrys – New World vibe

Freshly drawn beer at the bar, good music and high spirits. Young Henrys brewery and distillery, founded in Newtown, Australia, in 2012, has a particular flair – seven days a week. It is like a festival that attracts musicians, artists, environmentalists, activists and free thinkers. It is the home of individualists, each with something interesting to say or do, and in the centre, like a huge, invisible magnet: beer. This is what happens when you have the right idea in the right place at the right time. The same goes for the Noble Cut Gin. It also ‘rocks’.

Just like beer, the base is 100% grain, without additives or enhancers. Triple distilled and then refined with classic botanicals: juniper, coriander, orange peel, cinnamon bark, liquorice root and angelica root. But wait a minute! Because brewers are involved here, there is an additional, special ingredient in the gin: hops, grown on site, which create a certain yeasty hint, almost like a fine white wine. However, this is not the only local ingredient: the unique pepperberry (mountain pepper), local bush tomatoes and Australian Sencha tea are also added. The result: very aromatic, complex New World stylistics.

At the World Spirits Award, the Noble Cut, which is full of character, was also enjoyed by the jury and received gold.

Arno Krautner: Newcomer from gastronomy

“My love of nature, healthy food and new challenges showed me the way from modern to medieval cuisine. One idea captivated me: truffle dishes and the perfect drink to go with it. Truffles have always fascinated me. I was therefore searching for a product that would satisfy both the refined palate of gourmets and the high standards of top cuisine.”

In the middle of the COVID crisis, Arno Krautner had enough time and plenty of motivation to turn his idea into reality: a gin was developed along with professionals. The distillate in organic quality is especially characterised by the freshness of oranges – of course alongside botanicals such as juniper, coriander and others. Recommendation: best enjoyed on the rocks, or with a neutral tonic water. As their second product, Trüffelo Orange Truffle was created, also in organic quality, which incorporates the earthy and perfumed taste of truffles alongside the fresh and fruity taste of orange. Recommendation: best enjoyed on the rocks, or with Bitter Rose tonic water.

In future, the Trüffelo line of True-fellow Handel GmbH is also set to include brandy, whisky, rum and others. Distillation takes place in Styria.

At the World Spirits Award, there was gold for Gin Orange, and bronze for Trüffelo Orange Truffle.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.