World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Edeldestillerie Robert Oberhofer: Quality and continuity

Gleaming steel tanks, a distinctive bottle design and a wide product selection – these all form part of this sophisticated distillery which is the empire of master distiller Robert Oberhofer, senior manager at the Reschenhof country hotel in Mils. Thanks to its reliable quality, the company, which already started out in 1965, has been one of the elite distillers in Tyrol for years.

All of the fruit varieties are predominantly obtained from local and organic cultivation areas. Apricots, Williams pears, various apple and damson varieties come from their own orchards, and the greatest attention is paid to quality, degree of ripeness and a rich aroma. The wide product range already encompasses more than 40 products.

The key products are fruit and berry brandies with speciality products including Limonera, sour cherry, sloe, blackberry and blueberry. Local favourites include rowanberry and elderberry. But also exotic fruit brandies such as rum, brandies and liqueurs matured in wooden casks are aged with the finest craftsmanship. Tours of the distillery can be enjoyed with a warm or cold snack or a rustic platter of cold cuts. The premises offer room for 50 people, and for celebrations of all kinds.

Since 2015, Robert’s grandson Benjamin, the third generation of distillers, has been managing the distillery. In order to satisfy the ever-increasing quality requirements, he decided to undergo the training to become a distiller at the Fritz Henßler vocational college in the city of Dortmund.

The Master Class Distillery received gold for Limonera Pear Brandy and Spänling (wild plum), silver for Williams Alte Reserve and Damson, and bronze for Rum (matured in wooden barrels), Babayani Raki and Raspberry Brandy.

Gyulai Pálinka – A manufactory on historic soil

The first distillery was founded in 1731 in the city of Gyula: Baron Johannes Georg Harruckern of Upper Austria received the area as a gift from the Kaiser following his military career. The Baron brought German settlers to the area and promoted agriculture, trade and industry. Based on this long-standing tradition and supported by the latest technologies, the Gyulaer Palinka Manufaktúra has been developing here since 2008: the first series of distillates bears the name of Baron Harruckern and the design skilfully combines the past and future.

The master distillers aim to produce top quality in manageable quantities. The raw materials are top-quality fruits which are selected and washed by hand, ranging from traditional varieties to woodland and wild fruits. The importance of fruit brandy in the region is emphasised by the large spring festival with its Hungarian state-wide Pálinka competition.

The town of Gyula in the country of Békés at the gateway to Transylvania has plenty on offer for tourists, including its historical atmosphere with its brick castle and one of the most beautiful thermal baths in the region. Around a million visitors come to these healing springs each year and some of them also sample the soothing effects of a genuine Pálinka!

The products also impressed at the World-Spirits Award: gold and the title of “Best in Category” for the blackberry, gold for the quince and seven silver medals for various fruit brandies. This resulted in a ranking of 3rd place overall in the fruit brandy category as a “Distillery of the Year” (bronze) and classification as a “World-Class Distillery”.