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Elephant Gin: Drink something good. Do something good.

Inspired by the flora and fauna of Africa, handmade Elephant Gin is developed from selected African herbs, roots and fruits, including buchu and baobab, together with fresh apples from northern Germany. Since the first bottle was sold, 15% of the profit per bottle has been donated to projects for protecting African elephants – one million euros in 2022.

The story of how the gin was created is not only based on a passion for gin. On their travels, Tessa and Robin Gerlach were captivated by African nature and recognised the need to protect it. Poaching, trophy hunting, ivory trading and the loss of habitat greatly endanger that. Back in Europe, they decided to make a gin in order to call attention to the plight of the elephants. The gin stands for German quality, African spirit, and sustainability.

Six core products meet different tastes. The subtle hint of juniper and the nuances of mountain pine give Elephant London Dry Gin a complex, gently floral aroma. Elephant Sloe Gin is a fruity, modestly sweet liqueur. Those who like something more intensive should opt for Elephant Strength Gin. Its fresh aroma and higher amount of botanicals are ideal for cocktails. Elephant African Explorer Gin combines buchu leaves, white ginger and Monodora nuts with citrus, mint-cassis and herbs. An energy boost is provided by the Coffee Liqueur made of Elephant Aged Gin, coffee distillates and cold brewed Arabica coffee. The ready-to-drink Elephant Gin Negroni combines vermouth and bitters for slight acerbity.

At the World Spirits Award 2025, there was Gold for Elephant Strength Gin, and Silver for Elephant London Dry Gin and Elephant African Explorer Gin.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.