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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Rheinbrand: Exciting project and influential people

The initiator, Raphael Wyniger, is a passionate restaurateur and the first Swiss ‘Hotelier of the Year’. The company Rheinbrand Spirits GmbH complements his businesses in the Wyniger Group. The second member of the team is the wine academic Adrian Baumgartner. This wine and spirits expert had already been involved in the development of a gin. Production takes place following London Dry Gin procedures in the canton of Aargau, under the watchful eye of Ruedi Käser. He is one of the leading Swiss distillers, and his credo is to work by hand. Only small batches of 500 bottles are distilled at a time and are hand-bottled after the necessary resting period.

The ingredients are carefully selected, whereby regions along the River Rhine are integrated with their products – a perfect basis for spirits and an homage to the myths of the river. The water comes from the Rhine spring at Lake Tomasee in Grisons, the juniper and mountain herbs also come from Grisons, the cherries from the Basel region, the elderflowers from Alsace, the Riesling from Rheingau, and the sea salt from the region around Rotterdam. It is refined with lemon and lemongrass. The result is a gin with character and personality, and with harmonious botanicals thanks to great craftsmanship.

CBD hemp from Allschwil in the region is added to the distillate for Rheinbrand Gin Hemp Edition. This is available legally, has no effect on the nervous system and is not intoxicating, but rather has a calming effect. Meticulous tests and lots of patience were necessary, as finding the right mixture was a challenge. The light grassiness makes the gin an exciting element in the art of mixing. For Oak Aged Teufelhof Whisky, half of the volume was refined in a 128-litre Madeira barrel for four months.

At the World Spirits Award, there was Gold for Rheinbrand Dry Gin Hemp Edition and Oak Aged Teufelhof Whisky – Madeira finish, and Silver for Rheinbrand Dry Gin.