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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Grupo Osborne: Brandy with a symbolic power

Grupo Osborne is a Spanish family enterprise that has a traditional dedication to the production of wine and spirits. The company is based in El Puerto de Santa María. In 1956, the trademark of the company was created: the bull. As a big stand-up display on the roads of Spain, it had such a great effect that it is considered the unofficial national symbol even today. Osborne was founded in Cádiz in 1772 by Thomas Osborne Mann from Exeter, who wanted to sell wine in the region. He purchased various vineyards in El Puerto de Santa María, which were brought together later under one brand: Osborne. The long success story of the internationally renowned company is characterised by products with authenticity and prestige.

The history of Carlos goes back to the year 1889, when a cellarer in the town of Jerez discovered some mysterious barrels with exquisite brandy. Carlos I is distilled from the best white wines, and its highly aromatic heart is produced in the distillery’s own copper stills from the 19th century. The distillate then matures for 40 years in American oak sherry casks in which Amontillados and Olorosos from Jerez were once stored. The dynamic Criadera and Solera system and the great expertise of the master blender create brandies full of character. Carlos I Amontillado matures in centuries-old barrels from the Solera de Amontillado La Honda, founded in 1857. The harmonious combination of complex salty and mineral notes, interwoven with nutty impressions, offers a silky, elegant taste experience.

Carlos I and Carlos I Amontillado won Gold at the World Spirits Award 2025.

Polini Distillates: From Italy around the world

As one of the biggest corporations in the D&B sector in Italy and one of the largest in Europe, the company manages an extensive portfolio of own brands and premium brands that are sold in over 50 countries.

The Polini Group Italia was founded in 1967 between the towns of Bergamo and Brescia as a family enterprise. It has adapted to market trends over the years, growing and
changing without losing its character. Knowledge of artisanal manufacturing procedures was coupled with highly modern automated production. Since the beginning of the 1990s, trade brands have been pushed which have brought the company to a leading position in the market, with more than 150 brands registered in Italy and about 20 further brands in 35 countries worldwide. In recent years, the focus has shifted to exports, concentrating on major brands and targeted investment in marketing and advertising. To support the constant growth of the markets, investments have been made in technologies and infrastructures, with the aim of covering the whole production process independently. The two Italian locations were merged into one plant in 2009, conceived with a focus on logistics and process automation. Apart from business management, administrative and trade offices and a research and development laboratory, it comprises a production plant with a capacity of 150,000 bottles per day and a logistics platform. Today 25 to 30 million bottles are produced per year.

At the World Spirits Award, gold was awarded to MySpritz, Limoncello Liberty, Higuana 12, Sambuca Iseo and Glen Forest. Silver was awarded to London Burning, Xo Brandy Riserva 14 anni vecchia rovere, Shamrose and Proud Irish Single Malt.