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Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

Okanagan Spirits Craft Distillery: A pioneer in farm-to-flask distilling

Okanagan Spirits Craft Distillery is an original craft distillery in British Columbia (BC) in Western Canada and is run by the Dyck family, who have been at home in the Okanagan Valley for five generations. The distillery was born from the idea of using 100% locally grown fruit and grain to produce world-class spirits, just a tractor ride away from the orchards and fields where the base ingredients grow. BC’s original farm-to-flask distillery now offers a selection of more than 50 internationally award-winning spirits, from single malts, BRBN bourbon-style, BC hopped and BC rye whiskies to gins, vodkas, fruit liqueurs, brandies, aquavit and even Taboo Genuine Absinthe.

Okanagan Spirits is led by Tyler Dyck, CEO of the Dyck family company, and Melissa Duncan, COO. When they’re not making world-class spirits, they spend their time modernising spirits policy in Canada. Their aim is to honour and support authenticity and terroir in everything they do – from farm to bottle. The passion, skill and creativity of master distillers Chris Burke and Francois Joubert are behind the successful variety of products and the absolute commitment to capturing the essence of the Okanagan Valley in every bottle. A visit to one of the distilleries is an unmissable experience when visiting the Okanagan Valley.

The World Class Distillery 2025 received Gold for Okanagan Cherry Liqueur, Okanagan Spirits Haskap Liqueur, Blackcurrant Liqueur 100% Craft, various single malt whiskies (1-MALT Barrelhouse Reserve, Laird of Fintry Rum Barrel Finish, Laird of Fintry Fortified Foch Finish, Laird of Fintry Fortified Foch Finish Cask Strength, Orchard Saison Whisky), Proof Whisky Collective Pear Brandy Barrel Aged, Bartlett Pear Brandy (Poire Williams), Proof Whisky Collective Pioneer Country Process and the cigar whisky Product of Okanagan Valley, Canada. Silver was awarded to Okanagan Spirits Raspberry Liqueur, Road’s End (a double-wood Pinot Noir finished bourbon-style whisky), Rye Whisky (finished in Maple-Brûlée casks), Amaro Classico 100% Craft and Cabin Gin (Green Label) 100% Craft.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.