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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Donau Origin: Gins from Bavaria with symbolic power

The young gin manufacturing enterprise in Oberhausen on the Danube defines itself thus: “We have made it our mission to reflect the way of life of our beautiful Bavarian homeland in expressive gins. Regionality, sustainability and the highest quality are just as important as honest, solid manual labour. These values are also reflected in the company logo. The three waves stand for the gins, the four fields for the founders and the shape for a glance into the pot still. The Danube is the source of our origins.”

After preparing for a good two years, at the beginning of 2021 an old machinery hall with an adjoining gravel area was turned into a distillery with a garden, local fruit trees and a meadow with two populations of bees. Everything is produced by hand at a slow pace and with attention to detail. “Pumps and plastic are banned entirely.” During the maceration of the botanicals, they work according to secret recipes, only using organically certified raw ingredients. Distilling is gentle on the aromas in a 200-litre still, then the distillates rest for over three months in a stainless-steel barrel.

The drinking strength is 42 volume percent, “because apart from the perfect ratio of aroma, texture and strength, it is also the answer to the question of life, the universe and all the rest.” Those who would like to find out more should read Douglas Adams’ cult novel ‘The Hitchhiker’s Guide to the Galaxy’. After maturation, the gins are filtered by means of gravity and given a last quality check before they are filled and sealed in bottles with a high-quality design.

At the World Spirits Award, silver was awarded to MORGENtau, and bronze to SOMMERwind and FICHTENgold.

MattiE – Ellmauer Obstbrennerei: First-class distillery craftsmanship

Ellmauer Obstbrennerei is a Tyrolean family business that was handed over in 2009 from the Spielthenner-Walch family into the experienced hands of the Erber family, which has a long tradition of distilling dating back to 1909 in Brixen im Thale. After the external takeover, the talented distiller Matthias Erber moved to Ellmau in search of new challenges, where his fine skills are being put into practice.

The fourth and fifth generations work harmoniously together in the loving family business with the sole aim of producing high-quality distillates. Father and sons do everything they can to process only the finest fruit into fine brandies, because the essence is in the fruit, according to the distillery’s motto. Careful handling of raw materials and first-class mashing are the hallmarks of the Ellmauer Obstbrennerei. Whether handpicked sour cherries, Stanz plums, apricots, rowan berries or Gravensteiner apples: here you find everything your heart desires. In addition to fine brandies, schnapps and liqueurs, jams are prepared following traditional recipes.

On the one hand, inherited expertise meets acquired expertise in high-proof spirits. The trained brewer, maltster and distiller is the son of a famous autodidact in the world of spirits. On the other hand, a highly qualified producer meets a fully motivated distributor. Matthias is the doer, while Ramona is the hub of MattiE. The bonus for customers is that communication channels in a company could not be shorter.

At the World Spirits Award 2025, there was Gold for Williams Pear Brandy, Cherry Brandy and Sour Cherry Brandy, and Silver for Apricot Brandy, Red Williams Pear Brandy and Damson Brandy.