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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Bimmerle: Know-how meets regionality and trend awareness

At the production site in the Black Forest town of Sasbach, which was opened in 2015, this family business sets innovative standards in technology, sustainability and environmental protection. For the last five decades, Bimmerle has strived for the highest quality, with focussed know-how, modern high-tech and the traditional art of distilling. This is the first distillery in Germany where all the heating requirements and power generation are covered by the burning of fruit stones combined with woodchips from the region.

In Germany and on the European market, Bimmerle is a leader in the fruit brandies sector with the Lörch brand. In order to make the ‘playground’ more interesting, the brand identity was modernised in 2024 and will be extended in 2025 by a fruit brandy range matured in wooden casks. Needle Black Forest Gin is among the top 5 most widely sold gins in Germany. The portfolio has been expanded since 2018 with WOOD STORK Spiced Rum and the EVERMANN Black Forest whiskies Theo & Wilhelm introduced in 2022. The Black Forest distillery has enriched the liqueur and aperitif market with as many as five exciting creations under the DON PASQUALE brand.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Gold for Don Pasquale Limoncello Liqueur, Zünftler Waldhimbeergeist (wild raspberry spirit), Wood Stork Spiced Rum, Lörch Waldhimbeergeist (wild raspberry spirit), Lörch Vanillekipferl Sahnelikör (vanilla cream liqueur), Needle Gin Green, Don Pasquale Aperitif Bitter Liqueur, Don Pasquale Espresso Martini Liqueur, Don Pasquale Hazelnut Liqueur and Lörch Linzertorte Sahnelikör (Linzer tart cream liqueur). Silver was awarded to Kronenhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Alte Williams Christ Birne (pear brandy), Zinselhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Altes Schwarzwälder Zwetschgenwasser (damson spirit), Needle Blackforest Distilled Dry Gin, Needle Gin Rosé, Don Pasquale Pistachio Cream Liqueur, Lörch Bratapfel Sahnelikör (baked apple cream liqueur), Zünftler Alte Williams Christ Birne (pear brandy), Lörch Williams Spirituose im Holzfass gelagert (pear spirit aged in a wooden cask) and Lörch Marille Spirituose im Holzfass gelagert (apricot spirit aged in a wooden cask), and Bronze to Lörch Obst Spirituose im Holzfass gelagert (fruit spirit aged in a wooden cask).

Gut Schwechow - Fruit from the estate's own plantations

This manor is located 40 kilometres south-west of Schwerin, in the Mecklenburg Elbetal nature park, and has a history dating back hundreds of years. At the start of the 1990s, Gut Schwechow was taken over by beverage entrepreneur Richard Hartinger and re-gained its historic size of around 1,100 hectares through land purchasing. In addition to the agricultural activities which take place here, the site is also home to a fruit distillery, farm shop, training workshop for fruit juice technicians, a fruit must museum and much more to support the positive future development of the company.

Gourmets will find everything their heart desires at the farm shop: speciality sausages and meats from animals reared or hunted on site, freshly caught eels, trout and char from the site's own lakes, fruit jams, preserves and honey, as well as a wide selection of alcohol-free drinks, liqueurs, spirits and brandies. The crowning glory of the range are the Schwechower fruit brandies which are distilled in the first licensed distillery in Mecklenburg-Vorpommern.

The raw materials grow here in one of the oldest fruit-growing regions of Germany. The apple brandy made from three varieties is a regional speciality that comes from the company's own plantations in the Elbtalaue region. Similarly, only the very best home-grown fruits are used for the yellow plum, cherry and prune brandies. The climate in western Mecklenburg is influenced by the Baltic Sea and is characterised by alternating cool nights and warm days which gives the fruit a striking aroma when combined with the long maturing time. Pineapple, banana and carambola from the company's own plantations in Costa Rica add a dose of exotic flavour. Premium products made from rosehip, rowanberry, service tree and wild cherry fall under the "Platinum" label and are sold in hand-blown bottles.

The apple brandies were awarded gold at the World-Spirits Award, as was the sour cherry. The pear and yellow plum brandies received silver, and likewise the blackthorn and sea buckthorn spirits.

Hartingowe Brennerei: Gin, with a difference

When Nico and Marco Martinato opened the doors to their gin distillery in 2020, they had no intention of bringing ‘just another gin’ onto the market. The idea was to create a memorable gin with a distinctly alternative character that would awaken and stimulate all the senses.

The secret of a good gin lies in the selection of the best ingredients, which account for at least 80 percent of the finished quality. In addition to the recipe, aroma-preserving distillation and maturation play an important role, but an outstanding end product is based on the uncompromising selection of the highest quality botanicals. Besides juniper from Piedmont, these include coriander from Morocco, cubeb pepper from Java, allspice from Jamaica, cloves from Madagascar, calamus from India, oranges from Sicily, lemons from the Amalfi Coast, rock roses from Portugal, and sloes, herbs and spruce buds from the mountains and foothills of Harz. Moreover, the quality of the water used plays an enormously important and often overlooked role. The distillery is located on the edge of the Harz Mountains and is blessed by nature with pure and very soft water directly from the mountain springs: ‘made by the Harz Mountains’.

In addition to London Dry Gin and other gin variations, the family distillery produces other fine spirits made from wild fruits and exclusive herbs. A classic absinthe verte made from home-grown wormwood is also part of the repertoire of the passionate uncle and nephew team.

At the World Spirits Award, Hartingowe Sloe Gin won gold and Hartingowe Dry Gin silver.