World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Sláinte Irish Whiskey: Brand with a charity background

The founders of Sláinte Irish Whiskey include Liev Schreiber, an American actor and director, as well as ambassador and shareholder of Sláinte™ Irish Whiskey. In September 2022, he introduced a new premium Irish whiskey brand, with which money is collected for Blue Check. This is a collective that Schreiber co-founded which consists of experts for humanitarian crisis responses, entrepreneurs and filmmakers concerned with the needs of people affected by conflicts and who document solidarity movements against oppression.

The result is a whiskey in cooperation with the industry expert Richard Davies. The involvement of Liev Schreiber is an opportunity for the brand to establish itself quickly as a premium Irish whiskey. “This brand started promisingly with an act of charity. The barrel with old single malt donated to Richard was completely unexpected and hopefully the start of something we will do for many years.”

The unique, mild Sláinte Irish Whiskey Smooth Blend (slightly sweetish grain and dry single malt) was developed by the renowned master distiller Brian Watts and distilled three times on the Green Island in County Louth, matured in American bourbon oak barrels and finished in sherry barrels.

The name Sláinte® (pronounced SLAHN-CHA) is also a wonderful Gaelic expression, used as a toast – and means nothing other than cheers!

At the World Spirits Award, gold was awarded to Sláinte Irish Whiskey Smooth Blend.

South Seas Distilleries: India’s pioneer of premium spirits

South Seas Distilleries is one of the most traditional distilleries in India and embodies over four generations of craftsmanship, combining local raw materials and a spirit of innovation with global quality standards. Founded in 1984 in Dahanu, Maharashtra, South Seas was one of the early pioneers of producing classic single malt whiskies in India. Early on, the distillery relied on high-quality pot still technology from Scotland and later built the largest copper pot stills in the country as well as an extensive maturation warehouse for spirits with depth and character.

The philosophy of the distillery is based on a simple but powerful credo: quality before quantity, substance before spectacle. This claim is reflected in products such as the Crazy Cock single malt whisky, a multi-matured India single malt that displays a rich aroma profile with warmth, complexity and finesse thanks to careful cask selection (ex-bourbon, ex-sherry).

However, South Seas goes beyond the classic whisky tradition. With Six Brothers Mahura, a centuries-old Indian spirit category has been revived. Presented as a luxurious heritage spirit with global ambition, they are an expression of India’s cultural depth and regional heritage – unique in this form worldwide. At a time when the premium spirits market is increasingly looking for authenticity and origin, South Seas is sending out a clear signal, namely that tradition and innovation can be combined to create spirits that delight experts and curious connoisseurs alike.

At the World Spirits Award, there was Gold for Six Brothers Mahura, and Silver for Crazy Cock The Single Malt Whisky – Madhuca 1 and Crazy Cock The Single Malt Whisky – DHUA.