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2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Kunstwerk Premium London Dry Gin: Precise – authentic – satisfying

With great attention to detail, this one is made by hand in the little town of Rösrath near Cologne. Since the beginning of 2020, Marcus Ritter has been distilling his gin at the small family distillery in the town. He is now filling the fifth small batch of his ‘gin work of art’, with just 200 bottles per distilling batch – and more will follow.

It all started with a gin seminar in Austria in 2016, where the trained carpenter and qualified architect got a taste for it. He sampled gins from around the world, but since only a few products impressed him, he made the firm decision that “One day I will bring a really good gin onto the market myself!” For him it was important to create a London Dry Gin, which can also be drunk neat, so he tinkered with the recipe for a long time. After four years, he had found the perfect mix of botanicals: aside from juniper (“a strong colour tone on our palette”), there are fresh organic lemons, rosemary, lavender from Provence, cardamom from Guatemala – and some secret ingredients.

Then just the presentation was missing. The inspiration for the label came with the first painting by his then two-year-old son in March 2020 – a work of art! “Thanks to the young artist, we not only had a strong image but also a brand name: Kunstwerk (Work of Art) Gin was born.” This basis of the current design was refined in a specially held competition. And the detailed bottle design comes from the inventor’s own pen. The development of the fine spirit took several years until it was ready for the market. Enjoyed at room temperature, neat and without ice, its aromas and botanicals unfold one after the other as a taste experience. A gin that deserves its name!

Kunstwerk London Dry Gin achieved gold at the World Spirits Award.

Lovely Rita Spirits – With a clear concept for the future

The company Lovely Rita Spirits, based in Arizona, was founded by Ray Rita, Michael Meinerz and Bob Derks. All three have a soft spot for Latin American culture and lifestyle, run a website for the Latino community, and organise fashion shows with South American designers. So it is understandable that their focus is on the fashionable spirit, tequila. To support their activities, they have created a special brand, aimed at a predominantly progressive female audience.

The soft, balanced tequila is produced according to traditional methods in a distillery in Mexico, which has been there for 90 years. Flavoured with a touch of agave, the six times distilled vodka with a corn basis is produced and bottled in Arizona. Using the successful concept, more products will follow, such as tequila varieties with peach and orange.

In order to be able to concentrate on the further development of the brand products, they cooperate with one of the largest distributors in the USA, the Breakthru Beverage Group. In addition, the spirits are available at www.oldtowntequila.com. Brand Ambassador is the Armanetti Group – Frank Armanetti’s family was once the largest spirits dealer in Chicago.

“We as founders and our investors are convinced that, thanks to the quality of the product and the right sales channels, we have two of the three things we need. The rest is a bit of luck and a high enough turnover”, say Michael Meinerz and Bob Derks.

At the World Spirits Award, there was gold for Lovely Rita Vodka, and silver for Lovely Rita Tequila.