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RhochzweiLiquids: Two master brewers from Ulm with gin in their sights

Korbinian Rau and Dominik Russ met in 2013 in the master school in Ulm. They then each went their own way, workwise, but in 2017 they found themselves working together in the same brewery. As a hobby they started to experiment with a small, homemade pot still. The results were sampled by friends and found to be rather drinkable. Their main profession as master brewers enabled the two of them to improve their distillates with creativity and passion, and so they decided to start up their own small company in February 2018.

RhochzweiLiquids Gbr was the beginning of turning their hobby into a side business. The sales figures are still small but are growing healthily – and the first product, Ulmer Ginger Gin, has received posi-tive feedback in the region. The gin stands out amongst the huge range because some of the ingredi-ents they use are ones you would expect to find in a brewery, and this appeals to the whole Ulm bar scene. Their aim is not to grow quickly, but rather to keep the hobby as such and to consistently guar-antee the highest quality with regional ingredients and passion.

At the World Spirits Award, there was silver for Ulmer Ginger Gin and Ulmer Ginger Gin Winter Edition.

Casa Maestri: A long, loyal love of tequila

The Destiladora del Valle de Tequila was founded in the year 2000 by Michael and Celia Maestri, who come from families with deep roots in the Mexican tequila industry. Together, the couple have been involved in the production of tequila for over 70 years – perfect conditions for extra smooth tequila. The result of these efforts has resonated around the world. In addition, they produce for 90 other companies.

Casa Maestri was able to establish itself as the leading contract manufacturer of tequila in Mexico and the eleventh largest exporter within a relatively short time, despite the traditional main competitors. The flagship brand Reserva de MFM is a homage to the blue agave that is cultivated in the hills of Tequila, Jalisco. For this purpose, Michael Maestri conceived a special aroma and taste profile with the well-known Maestra Tequilera Ana Maria Romero.

Priority is given to agaves with a higher sugar content as a basis for higher alcohol production during the fermentation and an increase accordingly of the ester volumes as a basis for more taste. The removal of as many leaves as possible reduces the bitterness and ensures a purer aroma in the end product. The piñas are cooked for a long time in traditional ovens with thick stone walls, making the fibres softer and converting the complex starches into fermentable sugars. After hashing and grinding, the syrup is fermented freely in large tanks. The longer the process, the tangier and more aromatic the tequila is. It is distilled in 5,000-litre copper pot stills.

At the World Spirits Award, gold was awarded to Blanco Casa Maestri Reserva de MFM, Reposado Casa Maestri Reserva de MFM and Añejo Casa Maestri Reserva de MFM.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.