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Soul Surfer: Deep Dry Gin

Soul Surfer Gin is a premium dry gin that is distilled and bottled in Germany. The powerful alcohol content of 52 per cent by volume guarantees a high degree of purity and leads to a ‘harmonisation and soothing of the alcoholic sharpness’. This leads to a mild taste sensation: classic, yet modern and refined. The aromas of selected botanicals such as lime, rosemary and mint are a fresh counterpart to the aromatic juniper note.

Soul Surfer Gin was already available on the German market in a similar form for a few months in 2017 and was marketed by an acquaintance. Their preference for gin moved Christopher and Franz-Josef Severin to take over the business themselves. From mid-2018 on, Soul Surfer Gin was overhauled with the help of the Brauweiler fine fruit distillery and (re)entry onto the market was made in mid-2019 – with success, as can be seen and tasted.

At the World Spirits Award, Soul Surfer Gin was awarded gold.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.