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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Zwack: A family as the guardian of a secret recipe

Unicum is one of the oldest herb liqueurs in Europe and is made from over 40 different herbs and spices. The manufacturing process and the 225-year-old secret recipe have remained unchanged since Unicum was created in 1790, staying in the Zwack family for six generations. Today the production lies in the hands of Sándor and Izabella Zwack. Some special ingredients, known as the ‘heart of Unicum’, are personally measured by other family members – currently by Anne Marshall Zwack and her son Sándor Zwack. Two parallel processes are used for the production of Unicum: in the distillation the delicate herbal fragrances are preserved while other herbs are macerated at the same time to retain their characteristic colour and typical taste. Then they are mixed together and matured in oak barrels where Unicum gains its final complexity in taste and bouquet.

In the year 2020, after almost three years of development, the latest member of the Unicum family was presented. With Unicum Barista, a blend of Unicum and 100% Arabica coffee, Zwack took an innovative approach to the old tradition of consuming a herb liqueur with coffee.

At the World Spirits Award, there was gold for Unicum Barista.

Nordic Premium Beverages: High percentage from the far north

Ilomantsi is the easternmost community in Finland, situated in North Karelia on the border with Russia. The company was founded here in 1989 and initially produced berry wines and spirits for the local market. Today it focuses on distillates. The natural landscape plays its part in only the highest quality, purest raw materials being processed. All the spirits, wines, sparkling wines and liqueurs are made of carefully selected berries and plants from Finland. True to the origins in the land of 187,888 lakes, exclusively fresh spring water is used as the basis for the drinks. And the development of a new product always starts with a story.

In the case of Oath Gin, it started with the Finnish Formula 1 racing driver Valtteri Bottas asking whether a gin could be manufactured for him. He originally only wanted a single batch for himself and his friends, but he liked the end product so much that he wanted to share his enthusiasm and make it available on a wider scale. In the beginning, there was the idea of apple and oats (coming from fields belonging to Bottas’ family), actually an apple cake. With the innovative idea of vacuum distillation of the apple peel, the master distiller Asko Ryynänen succeeded in capturing the essence of this traditional bakery item in the form of a gin. Together with the subtlety of the oats, juniper berries, a few additional secret ingredients and their own naturally filtered spring water, a New Western Style Gin emerged.

At the World Spirits Award, bronze was awarded to OATH Gin.