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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Full Circle Craft Distillers: Proud of every drop

The distillery at the foot of Mount Makiling, in the lush tropical province of Laguna in the Philippines, was founded in 2018, and has placed the country on the global spirit map. In a certain sense the com-pany is a family heritage from 100 years ago, as the husband and wife team, Matthew and Laurie Westfall, consider Matthew’s grandfather as the inspiration for the project. He arrived in Manila in 1918 to work at the San Miguel Brewery.

With a fully-automatic, 450-litre copper still with state-of-the-art technology in a 5,000 square metre distillery complex, they concentrate on precision, excellence and authenticity. Full Circle is the first distillery in the Philippines to be open to the public, and the production is transparent and honest in every respect. The aim is to improve the standing of the local spirit industry through the involvement and support of true craftsmanship.

The Archipelago Botanical Gin is handmade using 28 botanicals, 22 of which are sourced from differ-ent locations in the Philippines. Emphasis is placed on the supply of local plants, to illustrate the beau-ty of the country – from grapefruits from Davao to pine buds from Sagada and Dalandan oranges from the province of Quezonbis to fresh mangos from the family farm in Dasol in the province of Pangasinan. In many ways the history of this refreshing tropical gin is the history of the Philippines.

At the World Spirits Award, there was silver for Archipelago Botanical Gin and Archipelago Barrel Reserve Gin.

Garagenbrenner Wöhrer – Expertise and continuity

Some 35 years ago, Manfred Wöhrer started out as an amateur schnapps distiller, using rented equipment. Today, this ‘garage distiller’ and quality fanatic is one of the great masters of the distillery scene. In the past, he has applied his profound expertise to producing high-quality brandies in national and international tasting sessions as a former taster and valued member of the jury.

Manfred Wöhrer pursued his career as a master builder until 2010 when he handed over the construction firm to his son, Christoph. Now retired, he has more time to dedicate to distilling – and with growing success! Based on a secure foundation, he has built up a wide range of expressive distillates which are typical of their varieties and all bear his unique signature. No nonsense but classy, free from fancy names or marketing gimmicks.

Master distiller Manfred Wöhrer monitors all of the work processes in person, supported by family and friends: from the selection of the fruits and identification of the right time to harvest, to the selective determination of the distillery process, filling and packing. Annual production totals approx. 4,000 bottles, distributed across 16 to 18 different products. Particular emphasis is placed on the quality increase of the traditional brandies: apple, Williams pear, apricot, damson and cherry. Manfred Wöhrer has been working at a new distillery since 2005 – a bright room for working, tasting and shopping, where visitors can acquire first-hand knowledge at distilling demonstrations and tasting seminars.

Classified as a World Class Distillery 2018, there was double gold für Zwetschke 48 Reserva fassgelagert (barrel-aged damson) (Spirit of the Year 2018), gold for apricot and damson, and silver for yellow Williams pear, red Williams pear and sour cherry.