World-Spirits Online Guide Abo – order now

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Grabnerhof – Healthy and enjoyable products from the Gastein valley

Sepp and Lisi Höhenwarter run a mountain farm with idyllic views of the Gastein valley at 1,100 metres above sea level just outside of Bad Hofgastein. In Dorfgastein they farm the Grabneralm at 1,717 metres altitude in summer and in winter. It is at the Fulseck, to the east of Dorfgastein in front of the magnificent panorama of the Gastein mountains. The popular destination is also well known for its tasty regional culinary delicacies and hearty snacks. The products are organically produced on their own farm. The farm also includes the ‘Adlerhorst’, a traditional self-catering cabin with comfortable furnishings.

The speciality of the house is a hay bath with alpine medicinal herbs. During the gradual warming process, the active ingredients are set free and access the body through the skin and airways. What has been forgotten in many places can still be enjoyed by guests: relaxation and regeneration, embedded in fragrant mountain hay which has gathered natural strength on the high alpine meadows above the Gastein valley. If you know the importance of Mother Nature, you will also value the power of the roots which grow from approximately 1,600 metres and upwards. They are mashed with fruit and usually distilled in November. The schnapps is only sold at the Grabneralm. There are also home-distilled brandies from rowanberry or elderberry and fruits.

At the World Spirits Award, there was gold for gentian and roseroot, silver for masterwort.