World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Tarpa Manufaktúra – Tradition and trend from North Hungary

Tarpa was first documented for its fruits in a chronicle dating from as long ago as 1755. The village in the province of Szatmár on the banks of the river Tisza has a long-standing tradition in fruit processing and its fruit purées, in particular, are legendary. Over time, the fruit-processing began to disappear and the old recipes were quickly forgotten. The manufacturing company Tarpa Manufaktúra was established in 1996 against this background with the aim of re-instating the local culinary tradition, using regional raw materials. Today, the top quality product range includes about 40 organically certified products which are sold in many EU countries: fruit purées made from damson, sour cherry, apricot and quince, acacia honey and nuts, walnut oil, bell peppers and chilli and hearty vegetable products and fruit brandies.

The company only uses freshly harvested fruit based on traditional varieties, some of which are collected in the wild. Fruits are selected, washed, chopped and stirred in copper vessels to the required consistency with many village residents being engaged in these operations. Walnuts are shelled and packaged or pressed to make food oils. The acacia honey extracted by local organic beekeepers is used to flavour the fruit purées and packaged in small jars, either pure or with walnuts. In summer, freshly harvested bell peppers and aubergines are charcoal-grilled and processed to make Sakuska, a rustic spread for bread. All of the products are labelled and carefully packaged by hand. This enables the village to preserve its culinary traditions and helps to secure the existence of the region’s numerous small-scale farmers.

Classified as a First Class Distillery 2015, the Hungarian fruit processors were awarded gold for Apricot, silver for Apple Jonathan, Quince and Wild Plum, as well as bronze for Cherry Sour.

Hartingowe Brennerei: Gin, with a difference

When Nico and Marco Martinato opened the doors to their gin distillery in 2020, they had no intention of bringing ‘just another gin’ onto the market. The idea was to create a memorable gin with a distinctly alternative character that would awaken and stimulate all the senses.

The secret of a good gin lies in the selection of the best ingredients, which account for at least 80 percent of the finished quality. In addition to the recipe, aroma-preserving distillation and maturation play an important role, but an outstanding end product is based on the uncompromising selection of the highest quality botanicals. Besides juniper from Piedmont, these include coriander from Morocco, cubeb pepper from Java, allspice from Jamaica, cloves from Madagascar, calamus from India, oranges from Sicily, lemons from the Amalfi Coast, rock roses from Portugal, and sloes, herbs and spruce buds from the mountains and foothills of Harz. Moreover, the quality of the water used plays an enormously important and often overlooked role. The distillery is located on the edge of the Harz Mountains and is blessed by nature with pure and very soft water directly from the mountain springs: ‘made by the Harz Mountains’.

In addition to London Dry Gin and other gin variations, the family distillery produces other fine spirits made from wild fruits and exclusive herbs. A classic absinthe verte made from home-grown wormwood is also part of the repertoire of the passionate uncle and nephew team.

At the World Spirits Award, Hartingowe Sloe Gin won gold and Hartingowe Dry Gin silver.