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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

pre·mi·um by S. Kister

Sebastian Kister is the creative mind behind pre-mi-um by S. Kister, a company that stands for exceptional spirits. He devotes himself with great passion and dedication to producing unique brandies from hand-picked, natural ingredients. His particular focus is on spirits made from orchard fruit, which he creates with intensity and precision.

Originally from the picturesque Altmühl Valley with its rich fruit culture, Sebastian has found his second home in Vohburg an der Donau, where he produces today. His philosophy is rooted in the deep conviction that quality of life includes good food, excellent drinks and inspiring company. These values are reflected in each of his products, which are designed to impress both in terms of craftsmanship and emotion. Much more than just drinks, they are an experience. From the first aroma to the last sip, they demonstrate Sebastian’s love of detail and the authenticity of his work. Every drop tells a story of passion, craftsmanship and an unbridled joy in fine spirits. His aim is to make the world of appreciation a little richer – with spirits that not only come from the heart but also touch the heart.

The World Class Distillery 2025 & Distillery of the Year 2025 – Silver (Bitters & Liqueurs) received Double Gold for Altmühltaler Arancello (Spirit of the Year & Award 2025), Altmühltaler Speculator and Altmühltaler Limoncello, Gold for Liqueur Royal, and Silver for Vohburger Nusserl.

Nordbrand Nordhausen: Special spirits from Thuringia

Nordbrand Nordhausen was founded in 1948 upon the ruins of four former Korn distilleries. The oldest, the Friedrich Degen distillery, goes back to the year 1776. Until 1990, formerly small distilleries were added on, including Brennerei Seidel. Today it is the traditional distillery of the well-known Echter Nordhäuser brand. Gins and caraway are distilled in this historical area. The famous Roggenkorn (rye) is made in a distillery that was built in the 1920s as a German spirits reutilisation centre and has also been part of Nordbrand Nordhausen since 1948.

The market leader in Germany in various segments has a wide product range (over 100 different variants). A line of premium spirits and premium liqueurs under the brand Echter Nordhäuser Traditionsbrennerei are distilled by hand. These include Feiner Alter Doppelkorn with at least three years of barrel maturation as well as Meisterstück, a Korn brandy (grain distillate) matured in the barrel for 25 years, which came onto the market in September 2020 as a one-off. The portfolio also includes various gins of the Echter Nordhäuser brand, including Violet Gin. A specific recipe was developed for this that merges a juniper distillate with one made of hibiscus, lavender and mallow blossoms. The harmonious brandy is rounded off with oranges and raspberries, which are added in an aroma basket for distillation. In this way, experienced Korn master distillers can always keep creating modern and fresh innovations.

At the World Spirits Award, silver was awarded to Meisterstück, and bronze to Violet Gin.