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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Schraml distillery in Steinwald – Craftsmanship in historical surroundings

Even hearing the list of the broad range of products makes you want to smell and taste all these delicious things: whisky, fine fruit brandies and the ‘Schraml Reserve’, beer brandies (‘Zoiglbrand’ is a patented speciality made from beer produced in the communities of the Upper Palatinate), spirits and gin, liqueurs and Christmas items.

Gregor Schraml represents the sixth generation in the old family business in Erbendorf. This kind of traditional craftsmanship requires a historical setting: the romantic and mysterious location is the ‘Alte Propstei’ (Old Rectory) in Erbendorf, a 12th century monastery (first mentioned in a document in 1150), whose cross vaults and underground corridors turn every event into something special. An experimental show distillery is being built, where experiments with berries, nuts and raisins will be conducted.

The landscape of the Steinwald nature reserve is craggy and densely wooded. Typical Upper Palatinate fruits such as juniper and elder grow on the meagre soil and the lonely corners of the Scottish Highlands spring to mind. It therefore comes as no surprise that whisky has secured itself a special place in the product range. According to Whisky Guide Deutschland (publisher of ‘Der Whiskybotschafter‘), the 10-year Single Grain Whisky Stonewood 1818 is the oldest known German whisky, making the company the oldest whisky distillery in Germany. Further varieties are the Stonewood Woaz (Single Wheat Malt, 5 years) and Stonewood Dra (Single Malt, 3 years).

Fruit, timber, experience and time – these ingredients are typical of this combination of tradition and modernity. The Schramls want to raise awareness of the superior quality of these products which result from patient, traditional craftsmanship and aim to teach consumers the value of slow enjoyment.

At the World Spirits Award, the distillery was classified as a First Class Distillery 2014 and received gold for the beer brandy, and silver for sloe, Mirabelle plum and gin.

myAlps: ISEL°GIN: Premium product from the Alps

This Premium Mountain Gin made in East Tyrol has been produced since 2017 by Marcel Steiner, Michael Obwexer and distiller Josef Berger. The idea behind it was to put a regional premium product on the market that went with the times yet also stood out on the vast premium gin market.

With this handmade product, all botanicals are prepared and processed by hand. The gin is distilled according to old traditions with a 100-year-old furnace, hand-fired with various types of wood, on 85-year-old Josef Berger’s farm. Uncompromising quality without additives or artificial aromas has been the philosophy here for over 60 years. All bottles are filled, and each label stuck on, by hand.

For this Alpine-Mediterranean gin, the geographical location of East Tyrol, to the south of the Alps and near the Italian border, offered quite a bit of potential for the best ingredients. Organic oranges and organic limes from Friuli, cranberries from Tyrol, native stone pine and mountain thyme give the ‘blue’ ISEL°GIN Klassik its fine aroma with a lighter juniper note. Since 2018, the ISEL°GIN BLACK EDITION has been available for friends of classic gin. Plenty of juniper, black pepper, lemongrass, rosemary and chokeberries provide a wide range of aromas and a bit more power – a perfect alternative to the classic. Production takes place in small quantities of no more than 100 litres or 200 bottles per month. Customers include bars and hotels, and it is delivered to many European countries. The fact that most customers order time and again is a good sign of their approval.

At the World Spirits Award, there was silver for ISEL°GIN BLACK EDITION, and bronze for ISEL°GIN KLASSIK.