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Nordic Premium Beverages: High percentage from the far north

Ilomantsi is the easternmost community in Finland, situated in North Karelia on the border with Russia. The company was founded here in 1989 and initially produced berry wines and spirits for the local market. Today it focuses on distillates. The natural landscape plays its part in only the highest quality, purest raw materials being processed. All the spirits, wines, sparkling wines and liqueurs are made of carefully selected berries and plants from Finland. True to the origins in the land of 187,888 lakes, exclusively fresh spring water is used as the basis for the drinks. And the development of a new product always starts with a story.

In the case of Oath Gin, it started with the Finnish Formula 1 racing driver Valtteri Bottas asking whether a gin could be manufactured for him. He originally only wanted a single batch for himself and his friends, but he liked the end product so much that he wanted to share his enthusiasm and make it available on a wider scale. In the beginning, there was the idea of apple and oats (coming from fields belonging to Bottas’ family), actually an apple cake. With the innovative idea of vacuum distillation of the apple peel, the master distiller Asko Ryynänen succeeded in capturing the essence of this traditional bakery item in the form of a gin. Together with the subtlety of the oats, juniper berries, a few additional secret ingredients and their own naturally filtered spring water, a New Western Style Gin emerged.

At the World Spirits Award, bronze was awarded to OATH Gin.

Excelencia Tequilera de Jalisco: From Mexico to the rest of the world

Tequila Huizache is a homage to the Mexican region of Jalisco, which is famous for the manufacture of agave distillates and also where the roots of the company lie. The Huizache bush (Acacia farnesiana) is abundant in the dry landscape and has been traditionally used for medicinal purposes by the indigenous peoples of Mexico, who believe the plant to be holy. The name means ‘many thorns’ and is a symbol for the strength and resilience of the countryside and the people who live and work here.

Once the Spanish conquerors had recognised the value of the agave plant in the 16th century and introduced European knowledge about the art of distillation, the region – today a UNESCO world heritage site, incidentally – became the main producer of tequila, which was distributed from here to the rest of Mexico. In 1870, Tequila Herradura SA de CV was founded and, over time, developed to become one of the biggest brands. In the late 1990s, the sisters Luz Gabriela and María Elisa Romo de la Peña decided to sell their stakes in the company and take over the plantations. In 2003, they founded the Excelencia Tequilera de Jalisco and specialised in the production of 100% agave premium tequila. The top brand Tequila Huizache was introduced in 2005 and opened a new chapter in the success story, which spans six generations with almost 150 years of experience.

At the World Spirits Award, there was gold for Huizache Blanco, Huizache Reposado and Huizache Origen.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.