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LILAH – Creamy liqueur made from aromatic chai

Lilah is the modern interpretation of the traditional oriental chai tea and combines the taste of the tea with the creaminess of an exquisite cream liqueur. Combined with choice spices from the Far East, the popular chai tea has been re-invented as a new taste sensation. Only natural spice extracts are used (ginger, cardamom, cinnamon, fennel seeds, cloves, vanilla, black tea, rooibos), no artificial flavours or additives are added.

In large areas of Southern Asia and in the Orient, chai is a general term for tea. Over the last few years and with increasing popularity, especially in Europe it has become synonymous with Masala Chai, the national drink of India. The recipes can vary according to region or even household, but the main ingredients are water, milk, black tea and various spices. Chai originated in Ayurvedic teachings and is well-known for its beneficial health effects. Lilah works the same but as a new way to enjoy chai, whether as an addition to hot tea, as a delicious ingredient in tasty cocktails or as an innovative addition to desserts such as chocolate mousse. The sophisticated bottle design also makes the spicy drink an ideal present.

Vincent Aeberhard, CEO of Fusion Drinks, developed the product: “After years of developing and trying out different ingredients we are proud to be able to present a modern interpretation of the traditional tea. The design of the bottle was inspired by Indian henna tattoos. The logo is intended to elegantly portray the blossoming of all the ingredients.”

The concept won over the jury at the World Spirits Award: Lilah was awarded gold.

Brennerei Pirker: Masterpieces from Mariazell

Austrian gingerbread and mead production and candle dipping each have a long-standing tradition dating back over 300 years in Mariazell. The Pirker family still practise, preserve and bring to life these fascinating crafts today. Katharina Pirker and Georg Rippel-Pirker run this Upper Styrian model business with lots of enthusiasm and creativity, earning them the Styrian coat of arms. In addition to traditional and local fruit varieties, special fruits are also distilled into organic orange brandy, honey brandy and rice brandy which is sold as far afield as Japan.

At Pirker’s, tradition is combined with zeitgeist: brandies, mead, original Mariazell herb bitter (from local herbs, with no added sugar) and gingerbread liqueur are carefully produced and impressively presented. The company has won numerous awards, confirming its high quality standards – only the very best pure monovarietal fruits, herbs, honey and hand-selected spices are processed and distilled. Pirker’s entire product range is made up of more than 400 homemade specialities, ranging from exquisite brandies, liqueurs and Mariazell honey gingerbread to mead, handmade beeswax candles and high-quality vinegars from their own vinegar production facility.

At the World Spirits Award, the Master Class Distillery 2024 was awarded gold for Gingerbread Liqueur, Blackcurrant, Egg Liqueur, Swiss Pine Spirit, Herb Bitter, Cornel Cherry, Damson and Green Williams Pear, and silver for Orange, Raspberry, Bird Cherry and Rowanberry.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.