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ASM – Purist vodka from New Zealand

Artisan Spirits Merchants (ASM) was founded by Julian Moss in Sydney in 2004. Passion and perfectionism inspired him to develop an exceptional product: the purest vodka in the world.

The trice-distilled VDKA 6100, based on whey and spring water from New Zealand, was launched on the market in New York with the support of Robert De Niro. As an investor he was involved in the design, packaging, branding and positioning of VDKA 6100. Incidentally, there are 6,100 miles between New Zealand and the USA – hence the name! The elegance of VDKA 6100 comes down to the purity of the ingredients. This drop is gluten-free, sugar-free, lactose-free and free from chemical additives.

The company is striving to expand the impressive growth it has achieved in North America and in many other countries of the world. In order to cement its global focus and to utilise the potential of VDKA to the full, Asahi Premium Beverages has taken over the brand for the markets in Australia, New Zealand and Japan.

At the World Spirits Award, there was silver for VDKA 6100.

Schraml distillery in Steinwald – Craftsmanship in historical surroundings

Even hearing the list of the broad range of products makes you want to smell and taste all these delicious things: whisky, fine fruit brandies and the ‘Schraml Reserve’, beer brandies (‘Zoiglbrand’ is a patented speciality made from beer produced in the communities of the Upper Palatinate), spirits and gin, liqueurs and Christmas items.

Gregor Schraml represents the sixth generation in the old family business in Erbendorf. This kind of traditional craftsmanship requires a historical setting: the romantic and mysterious location is the ‘Alte Propstei’ (Old Rectory) in Erbendorf, a 12th century monastery (first mentioned in a document in 1150), whose cross vaults and underground corridors turn every event into something special. An experimental show distillery is being built, where experiments with berries, nuts and raisins will be conducted.

The landscape of the Steinwald nature reserve is craggy and densely wooded. Typical Upper Palatinate fruits such as juniper and elder grow on the meagre soil and the lonely corners of the Scottish Highlands spring to mind. It therefore comes as no surprise that whisky has secured itself a special place in the product range. According to Whisky Guide Deutschland (publisher of ‘Der Whiskybotschafter‘), the 10-year Single Grain Whisky Stonewood 1818 is the oldest known German whisky, making the company the oldest whisky distillery in Germany. Further varieties are the Stonewood Woaz (Single Wheat Malt, 5 years) and Stonewood Dra (Single Malt, 3 years).

Fruit, timber, experience and time – these ingredients are typical of this combination of tradition and modernity. The Schramls want to raise awareness of the superior quality of these products which result from patient, traditional craftsmanship and aim to teach consumers the value of slow enjoyment.

At the World Spirits Award, the distillery was classified as a First Class Distillery 2014 and received gold for the beer brandy, and silver for sloe, Mirabelle plum and gin.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.