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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

The Sweet Potato Spirit Company: Spirits from the sweet potato

Everyone knows the sweet potato as a side dish to a juicy steak, but who would think of it as a basis for a high-quality spirit? First, someone has to have the idea, and then they have to somehow raise this rather ‘modest’ root vegetable to a higher level. To give the orange pulp a fiery character, a few ‘tailor-made’ ingredients are needed, of course. This British company in Worcestershire produces spirits with spirit. Each product starts its journey on the farm, where only the best sweet potatoes are harvested by hand. In further processing, the experienced distillation team combines the methods passed down through generations with modern techniques. The wide-ranging product range impresses even the most discerning of gourmets.

For the mild Moonshine (with which everything began), vanilla, peach and apricot peel and a dash of caramel blend well. For the aromatic Spiced Rum, ginger and lemon blossom create the freshness, then cherry and peach round it off. The exhilarating Orange Gin Liqueur combines London Dry with cane sugar and orange zest. The fruity Raspberry Gin Liqueur is juicy with a delicate raspberry aroma. The Lavender Gin Liqueur has a distinctive character of freshly picked lavender. The London Dry Gin is characterised by fresh juniper notes with a touch of coriander. The smooth vodka gets a gentle aroma with vanilla and a hint of lemon. There’s no doubt that the colourful spirits are also fun to mix.

At the World Spirits Award, there was gold for Gin Krishna, and silver for Espresso Rum Liqueur and Honey Moonshine Liqueur.

Brennerei Vallendar: The highest distilling standard for over 30 years

Manufacturing theory is put into practice here. No product gets into a bottle without the involvement of Hubertus Vallendar. He is devoted to what he distils – his creations are more than spiritualised nature, they are spiritual naturalness. He is a perfectionist when it comes to distillery. His distilling method is his own highly modern concept. Hubertus Vallendar stands for innovation and excellent products. He devises new recipes with imagination and dedication. This is a task that poses new challenges for each natural product.

The careful selection of raw materials focuses particularly on the local region. The red Saturn peach grows right on their doorstep in the idyllic Moselle valley, as well as Riesling grapes for the best pomace and yeast brandies. In addition, fine fruits are purchased from the best growers in Europe, and exotic products are imported from around the world: tea and coffee, juniper and mango, ginger and bananas. They value sustainability and personal contact with producers. The variety is the broad basis for a remarkable palette of fine brandies, spirits, gourmet sprays, liqueurs, gins and whiskies, which are regularly the focal point of exclusive degustations.

Summary of the World Spirits Award: World Class Distillery 2026 OBB, World Class Distillery 2026 OBS, Master Class Distillery 2026 BILI and World Spirits Award 2026 for 2 x World Class, 1 x Master Class and Lifetime Achievement. There was Double Gold for Orangengeist (orange), Kakaogeist (cocoa), Riesling Hefebrand (yeast brandy, cold-fermented) and Waldhimbeerbrand (wild raspberry), Gold for Haselnuss Piemont (hazelnut), Zitronenmyrte Geist (lemon myrtle), Marc de Moselle (Riesling pomace brandy), Kirschbrand Barrique (cherry), TONI Boonekamp bitters, Zitronengeist (lemon) and Berto’s ROSSO bitter liqueur, and Silver for Anisgeist (aniseed, 100% star anise), Bananenbrand (banana), Sauerkirschlikör (sour cherry) and Amaro Waldkräuter herb liqueur.