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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Carpenè Malvolti – Sparkling wine specialist with a sideline in distillates

In 1868, Antonio Carpenè laid the foundations for the internationally successful company it is today. The champagne enthusiast was convinced that he would be able to produce a similar cult beverage with the local Glera grape, harvested from the wine hills around Conegliano and Valdobbiadene. That this has been accomplished for almost 145 years is confirmed by the huge popularity of the sparkling wines and the high export percentage of 56%. Although 5% of production is of distillates in the form of brandy and grappa, they only form a small segment of the business next to the 95% made up of sparkling products. However, they are just as successful due to the long experience in the distillation industry since 1868.

In 1972, Etile Carpenè joined the company and became the fourth generation to take over its management. He has always had the same passion for the mixture of tradition and progress, as well as being the great innovative impulse behind the continuous success of the company. The company’s headquarters are located in the famous wine town of Conegliano in Veneto, about 40 kilometres to the north of Venice. A second winery is in Follina in the middle of the Valdobbiadene region. Here, besides the well-known DOCG Prosecco Superiore, distillates are also manufactured, and they are only released onto the market after a long maturing period in oak barrels.

At the World Spirits Award, there was gold for Brandy 15 anni, and silver for Grappa di Prosecco.