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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Manufaktur Jörg Geiger: Dedication and perfection – Swabian virtues

Jörg Geiger, autodidact and cook, discovered his fascination for meadow fruit and producing drinks with them at an early age at his parents’ family enterprise. This led to a deep passion when it came to old types of apples and pears, their cultivation and processing. Sustainable, nature-preserving work is what drives him as a constant motivation. His focus is on preserving healthy soil, ancient trees and traditional types, building a new appreciation for the harvest and making meadow orchard owners proud once more. He also conveys this in monthly YouTube videos.

All the products bear testimony to originality, craftsmanship and dedication. From alcohol-free to complex and even rather crazy recipes, there is something to suit every taste. The production facility has developed an exciting and varied spectrum of meadow fruit specialities through Swabian ambition and diligence, as well as through Jörg Geiger’s skills.

FRUCHTVOL. liqueurs as diverse as the seasons are new to the range. Double-distilled grape brandies are combined with fully ripe fruit and balanced by hand with herbs, flowers and spices. One can choose the spring-like cherry liqueur, refined with sloe, dandelion and elderberry. Or perhaps the summery quince liqueur, with hay flowers, acacia blossoms and garden herbs. There is also the autumnal blackcurrant liqueur, with lavender blossoms and coriander, followed by the intense wintery damson liqueur with cinnamon, cloves and star anise.

At the World Spirits Award, there was gold for Fruchtvol. Johannisbeerlikör (blackcurrant liqueur), silver for Fruchtvol. Quittenlikör (quince liqueur), and bronze for Fruchtvol. Kirschenlikör (cherry liqueur).

Rheinspiration: From an idea on a cruise ship to a new brand of gin

“We love gin. And perfect handicraft. We combined the two in March 2018 to make the dream of our own gin brand come true.” During a cruise, the perfect opportunity arose to lay the foundations: in a workshop on the high seas, the two managing directors, Daniel Reuter and Christian Schillings, developed the basic recipe for their mild DormaGIN. It is now produced with a passion in the Rhenish Köln-Ehrenfeld. The hand-selected botanicals follow the motto ‘less is more’: in addition to lemon peel and ginger, there are also coriander and cardamom, among others, and bergamot provides the distinct citrus note. The premium gin has been on the market since November 2018, in May and November 2019 the family grew: this was when a sloe gin and a barrel-aged variety were introduced into the product portfolio.

There is a story behind the name of the gin. It is, in part, an homage to Dormagen, the hometown of the two men. In addition, there is the bergamot as the leading botanical – a kind of citrus fruit that is mainly grown in Calabria. “This nuance, the lightness of the Italian Dolce Vita and the aria ‘Nessun dorma’ from Puccini’s opera Turandot inspired us to come up with the name ‘DormaGIN’,” say the two creative gentlemen. „‘Nobody should sleep‘, as the translated title of the aria says, but rather enjoy DormaGIN with friends.”

At the World Spirits Award, there was gold for DormaGIN and DormaGIN Sloe Gin.