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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Full Circle Craft Distillers: Proud of every drop

The distillery at the foot of Mount Makiling, in the lush tropical province of Laguna in the Philippines, was founded in 2018, and has placed the country on the global spirit map. In a certain sense the com-pany is a family heritage from 100 years ago, as the husband and wife team, Matthew and Laurie Westfall, consider Matthew’s grandfather as the inspiration for the project. He arrived in Manila in 1918 to work at the San Miguel Brewery.

With a fully-automatic, 450-litre copper still with state-of-the-art technology in a 5,000 square metre distillery complex, they concentrate on precision, excellence and authenticity. Full Circle is the first distillery in the Philippines to be open to the public, and the production is transparent and honest in every respect. The aim is to improve the standing of the local spirit industry through the involvement and support of true craftsmanship.

The Archipelago Botanical Gin is handmade using 28 botanicals, 22 of which are sourced from differ-ent locations in the Philippines. Emphasis is placed on the supply of local plants, to illustrate the beau-ty of the country – from grapefruits from Davao to pine buds from Sagada and Dalandan oranges from the province of Quezonbis to fresh mangos from the family farm in Dasol in the province of Pangasinan. In many ways the history of this refreshing tropical gin is the history of the Philippines.

At the World Spirits Award, there was silver for Archipelago Botanical Gin and Archipelago Barrel Reserve Gin.

Stiegl-Gut Wildshut: Enjoyment in the rhythm of nature

If you are looking for something a little special, Stiegl-Gut Wildshut, around 30 kilometres to the north of Salzburg, is a refuge for those who still believe in the good things in life. The company is passionately dedicated to producing high-quality raw materials and organic products. In the restaurant and guesthouse, the energy is focused on enjoying the moment and celebrating life. The estate in its diversity is an inviting place for encounters and exchanges, to meet and interact as well as somewhere to recharge and reflect. The Wildshut workshops offer creative activities and courses all year round.

On their organic farm, the focus is on biodiversity, circular economy and a new, sustainable way of doing business. They grow hops and keep traditional old grain varieties alive. The company’s own spring ensures the best water quality for the foundation of their high-quality specialist beverages. Originally created as an estate for making beer, Wildshut has developed into a think tank and experimental kitchen which thrives on creativity. So, in addition to their exceptional beer specialities, the company has also been dedicating itself for several years now to spirits that are as unique as the place where they are created. Besides various beer brandies, there are other high-proof distillates of exceptional quality such as Wildshut Organic Hops Gin – with hops, lemon, juniper, mountain pine and other botanicals – and Wildshut Organic Whisky.

At the World Spirits Award 2026, there was Double Gold for Wildshut Organic Hops Gin, and Gold for Wildshut Organic Whisky N°12.