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Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.

Gut Schwechow - Fruit from the estate's own plantations

This manor is located 40 kilometres south-west of Schwerin, in the Mecklenburg Elbetal nature park, and has a history dating back hundreds of years. At the start of the 1990s, Gut Schwechow was taken over by beverage entrepreneur Richard Hartinger and re-gained its historic size of around 1,100 hectares through land purchasing. In addition to the agricultural activities which take place here, the site is also home to a fruit distillery, farm shop, training workshop for fruit juice technicians, a fruit must museum and much more to support the positive future development of the company.

Gourmets will find everything their heart desires at the farm shop: speciality sausages and meats from animals reared or hunted on site, freshly caught eels, trout and char from the site's own lakes, fruit jams, preserves and honey, as well as a wide selection of alcohol-free drinks, liqueurs, spirits and brandies. The crowning glory of the range are the Schwechower fruit brandies which are distilled in the first licensed distillery in Mecklenburg-Vorpommern.

The raw materials grow here in one of the oldest fruit-growing regions of Germany. The apple brandy made from three varieties is a regional speciality that comes from the company's own plantations in the Elbtalaue region. Similarly, only the very best home-grown fruits are used for the yellow plum, cherry and prune brandies. The climate in western Mecklenburg is influenced by the Baltic Sea and is characterised by alternating cool nights and warm days which gives the fruit a striking aroma when combined with the long maturing time. Pineapple, banana and carambola from the company's own plantations in Costa Rica add a dose of exotic flavour. Premium products made from rosehip, rowanberry, service tree and wild cherry fall under the "Platinum" label and are sold in hand-blown bottles.

The apple brandies were awarded gold at the World-Spirits Award, as was the sour cherry. The pear and yellow plum brandies received silver, and likewise the blackthorn and sea buckthorn spirits.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.