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Krugmann Markenspirituosen: Tradition meets Zeitgeist

This traditional spirit manufacturer’s roots go all the way back to the century before last. When the Krugmann family founded the distillery on their farm in 1867 it was the first business in Meinerzhagen. Entrepreneurship and commercial spirit united with farm heritage to create something new. For six generations, the company was family-run, and since the mid-1990s it has been run by a management team which meets the changing market with innovative ideas.

The handcrafted art of distilling was always the top priority at Krugmann, building on the knowledge, experi-ence and passion of the distillers trained within the company. In the development of new spirits, tradition meets zeitgeist. Strictly guarded recipes are the foundation for many specialities. These are accompanied by the passion for experimentation to create new taste experiences. The result is a wide range of products with over 200 spirits, which also stand out thanks to their bottle design.

Preserving what has been tried and tested whilst exploring new paths in product development is also re-flected in the new products from the ‘Premium Enjoyment’ series: three barrel-matured Korn specialities and a gin which reflects the company’s skills in having worked with juniper for over 150 years.

At the World Spirits Award, there was silver for Korn Cognac Barrel and Gin 150.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.