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Organic Juniper: Purism for true gin lovers

Sometimes it seems as though many distillers have forgotten what gin is all about. Why else would we have all these complicated aromas that don’t just sing, but shout? This is the view at Juni Gin Lab in Nottingham, the place to be for dedicated gin fans – an exclusive location with a carefully stocked bar. As well as their own Juni gins, there are innovative cocktails, wines, beers, ciders and alcohol-free drinks to choose from.

The ‘lab’ can tell you about the history of gin, about Juni 93 and its home in Serbia, as well as offering an insight into distillation techniques, mixing and harmonising botanicals for home recipes that can be produced in traditional copper stills. Of course, there are also tastings and even a Cocktail Master Class.

With Juni 93, Alyasir Mendly, Sales Manager at Organic Juniper, together with the Master Distiller, Tom Masters, has put an original London Dry made entirely with natural ingredients on the market. Made with hand-selected, Serbian organic juniper berries from their own land in the highlands of Pest at nearly 5,000 feet above sea level. And, instead of transporting the berries all the way to England, they have settled in Serbia to meet the locals and to get involved in all the work, from picking to sorting to distilling.

At the World Spirits Award, there was silver for Juni 93 London Dry Gin and Juni 93 Cask-Aged Gin.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.