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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Euphoria: Rediscovery of an inspiring drink

After being hidden for more than a century, a very old recipe has once again come to light: Artista has been reborn. The unusual story behind it starts in a dark attic, with a yellowed sheet of paper as the guardian of a secret: a bitter drink with an old-fashioned taste, referred to as the ‘quintessence of creativity’. The legend tells of painters, musicians and poets from the old continent, who enjoyed a mysterious, amber-coloured elixir in Livorno that was able to bring their most inspired works to life – somewhere between a meeting at a literary café and a walk along the famous coast of this exceptional town. Freed from taxes and other duties, it was populated by merchants, artists and seafarers of various cultures and origins. It was a port of people and goods, and a crossroads for ideas in particular, which was able to inspire many – even if they were just passing through.

Selected according to the old original recipe, the ingredients were rediscovered and reworked in the search for an elegant and enticing taste. 33 herbs, spices and extracts are traditionally processed to create an exclusive and absolutely timeless bitter. The result is an amber-coloured liqueur boasting a hint of aromatic lemon and a sweet and delicate lasting taste.

Amaro Artista achieved gold at the World Spirits Award.

OKEN: First fine brandy made from acorns

OKEN is a true original. The first fine brandy made from acorns is a finely filtered, regional spirit made with 100% natural ingredients without additives. It was three friends from the Ostetal Valley in Sittensen in Lower Saxony who came up with the idea. Their fascination with the topic of how many fruits and plants can be used to make alcohol gave rise to the exciting question: “How about oak? The characteristic tree of the northern German landscape. In the past, coffee and bread were made from acorns, so why not a fine spirit today?”

It took the three inventors Niklas Haller, Michael Frankenbach and Leonard Spreckels three years. What started in a little pot in grandma’s kitchen improved constantly over time, until they were sure they had found the right recipe. But this was where the actual work started before launching the first acorn schnapps on the market in summer 2020. Sales began as a crowdfunding campaign on the start-up platform Startnext and was immediately well-received. In the meantime, OKEN is available in selected regional shops and gastronomic establishments in northern Germany.

100% natural ingredients and authentic manual work give OKEN its individual character: hints of fruit from sweet Mirabelle plums and a grainy taste evocative of light wood, a pleasantly warm sensation in the mouth, accompanied by a gentle pinch of peppermint. Served at room temperature, it is a fine digestif. OKEN is also available in a small 10 cl bottle for sampling.

At the World Spirits Award, silver was awarded to the spirit made from acorns.