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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Original Habeshawit Coffee: Ethiopian coffee culture in Upper Austria

The coffee roastery specialises in the processing of coffee beans from Ethiopia, the ‘cradle’ of coffee, where the traditional coffee ceremony is part of social and cultural life. Participation is considered a sign of friendship, respect and hospitality. The family enterprise with direct roots in the land of coffee culture brings this to Austria. Aside from fine coffees made of highland beans, the finest coffee liqueur is also produced at their own liqueur production facility.

Reichersberg is the commercial centre where coffee is roasted on site for customers. It is in a strategically convenient location, with good access to major transport routes in Austria and Germany. They also offer contract roasting, which enables companies and organisations to offer their ‘own’ coffee. Raw materials, equipment and know-how are provided in order to develop a unique taste profile.

9 BEAN Coffee Liquor is also unique. A specific kind of raw beans is selected and imported, and forms the basis, roasted using a special procedure. After a few days to settle, they are processed further according to an in-house recipe. Refined with high-quality, partly organic products, the harmonious composition of coffee, sugar and vanilla unfolds as a warm and full-bodied aroma. The liqueur is given ample time so that the various aromas can ‘come together’, supervised by inspections and sampling for quality assurance. The name does not stand for the nine beans in the logo, instead the 9 represents ‘accomplishment’. Each bottle is 100% manual work, from the roasting to the filling.

At the World Spirits Award, silver was awarded to Ethiopian Coffee Liquor.