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Zwack – Hungary’s number one

Hungary’s ‘national drink’ Unicum was first produced in 1790 by a doctor to the royal court of Emperor Joseph II. This was the start of a success story which continues to the present day. The company was founded in 1840 and József Zwack & Co. established itself as a renowned manufacturer of beverages, exporter and purveyor to the court around the turn of the century.

In World War II, the factory was destroyed and after reconstruction in 1948, it was nationalised under the Communist regime. The Zwack family lost everything and had no choice but to leave Hungary and flee to the USA – along with the secret recipe for Unicum. In 1988, during the communist era, Peter Zwack (a representative of the fifth generation) was the first entrepreneur to return to Hungary and re-bought the distillery. A year later, Hungary was the first country in Eastern Europe to experience the fall of the Iron Curtain and the borders were open again.

In 2008, Peter Zwack handed the management of this family business on to the next generation following two decades of successful work building up the company. His son Sandor is the new chairman and his youngest daughter Izabella is a member of the company management. Today, Zwack along with his flagship product Unicum (a reclaimed cultural possession of the country) and other exceptional products have been classed as a “truly outstanding company” (Forbes Magazine).

This also confirms the company’s success at the World Spirits Award: Zwack was classified as a First Class Distillery 2012 and there were three golds for the Kalinka Vodka, Zwack Unicum and Unicum Szilva.

Donner-Peltier Distillers – A great team from Louisiana

In 2011, Tom and Beth Donner and Henry and Jennifer Peltier opened their Donner-Peltier Distillery in the middle of a sugarcane field in Thibodaux, Louisiana, with the aim of producing the best quality from the local raw materials of sugar and rice. A wide range of knowledge and experience from chemistry, combined with a burning passion for fine spirits, made up the basis for great team work, supported by Tyson Frizzell and Brad Blackwell, who are responsible for the production.

The high quality DPD product range comprises Oryza Vodka (distilled 17 times) and Oryza Gin (from eleven plants and a citrus touch of the South), both based on 100% authentic Louisiana long grain rice. The latest product is the Whiskey La 1, the first whiskey matured in Louisiana after Prohibition. Corn provides the body, rye the flavour, barley the balance and rice the sweetness. The Rougaroux rum range takes its name from the mythical creature ‘Roo ga roo’ that is said to roam the sugarcane fields at full moon and pass sentence on evil spirits – its curse lasts 101 days. If you lay 13 pennies in front of the door, you will be safe from ‘Roo ga roo’. Since it can only count to 12, it tries again and again until sunrise, then it has to get back to its hole … The Rougaroux 13 Pennies Rum keeps the legend alive, and it is refined with roasted pecans, vanilla pods from Madagascar and sugarcane molasses from the region. The Rougaroux Full Moon Dark Rum ages in American oak, and the clear Rougaroux Sugarshine, made from molasses and sugarcane, rounds off the fiery trio.

Over recent years the achievements of this small Louisiana dream team have gained worldwide recognition and also earned well-deserved attention at the World Spirits Award, with silver for the Full Moon Dark Rum, Sugarshine, Oryza Vodka, Oryza Gin and American Whiskey.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.