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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Guggenbichler – Spirits specialist from the Chiemgau region

As a small boy, he helped collect the mashed fruit from the barrels and was later introduced to the secrets of distilling by his father, says the fruit-grower and master distiller Johann Guggenbichler. Fine quality brandies have been distilled at the family estate since 1829 and the business is now in its 5th generation. The brandy sommelier shares the particular features of these traditional local fruit varieties with visitors during seminars and tasting sessions.

The business is located in the picturesque Chiemgau mountains and the gently rolling hills of the Alpine uplands, at the heart of the fruit orchards where fruits ripen for use in the authentic Guggenbichler products. The varieties grown here range from apple brandy aged in oak barrels, apricot (brandy and liqueur), top-quality pear, blackberry and espresso liqueur, Gravenstein apple, hazelnut spirit, raspberry spirit and liqueur, elderberry brandy, coffee liqueur, cherry brandy and liqueur, herb spirit and liqueur, distillates made from Mirabelle plums, fruits, peaches and plums (brandy and liqueur), quince (brandy and liqueur), Ramazottl, sloe, pomace and rowanberry brandies, walnut liqueur, Williams pear (brandy and liqueur) and plum brandy.


Many spirits enthusiasts and long-standing regular customers come here regularly to stock up on their favourite fruit flavour. The brandies and liqueurs come packaged in wooden boxes and therefore make popular gifts. These top-quality spirits are highly valued in the world of gastronomy; Germany’s top chef, Heinz Winkler, ‘resides’ in nearby Aschau and recommends trying a ‘Guggenbichler’.

The World Spirits Award resulted in classification as a First Class Distillery 2014 with gold for sloe and black elderberry, and silver for apricot and yellow Williams pear.

Bobby’s Gin: Dutch courage with Indonesian spirit

This family business is based in Schiedam in the south of the Netherlands, which is well known for its centuries-old tradition of distilling. The company was named after Jacobus ‘Bobby’ Alfons. He skilfully blended Dutch jenever with a Pinang Raci blend of spices that reminded him of his homeland of Naku on the Moluccan spice island of Ambon. His grandson Sebastiaan started his professional career in the drinks industry and felt it was time to create something new that came from the heart. With help from his family, he reconstructed this traditional recipe with its characteristic flavour. Following the market launch in February 2014, his brother David officially joined the company.

Bobby’s Schiedam Dry Gin spans a flavour-packed bridge between East and West, stands for Dutch courage, and is enriched with Indonesian spirit. It is a fresh and spicy combination of juniper, fennel seeds, coriander and rose hips as well as lemongrass, cloves, cinnamon and cubeb pepper. Bobby’s Jenever combines lemongrass, ginger, cardamom, cubeb pepper with juniper and malt brandy as a bready, nutty base. Pinang Raci celebrates the traditional flavours of Ambon in a modern Schiedam Dry Gin, characterised by daun salam, turmeric and galangal, supported by ginger, sweet orange, cloves, cinnamon, lemongrass, cubeb pepper, coriander and juniper.

At the World Spirits Award 2025, there was Gold for Bobby’s Schiedam Jenever, and Silver for Bobby’s Schiedam Dry Gin and Bobby’s Schiedam Gin Pinang Raci.