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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kesselbrüder: World-first from Vienna

At the beginning of December 2018, Florian Koller, Thomas Tirmantinger and Achim Brock presented ‘Klimt Wien Gin’. They wanted a memorial for the Art Nouveau painter and to capture the way of life at the turn of the century in a bottle. “We have the philosophy, we have the ingenious product and we have the patron saint of the creative Viennese eroticism: Gustav Klimt.” This is how Achim Brock describes the idea behind the gin creation. Florian Koller continues: “Gustav Klimt represents the intellectual, charming, creative, deca-dent and erotic Vienna from the past and the modern day. We absolutely wanted to focus on that.” Thomas Tirmantinger enthuses on the effect of the superplants involved: “Lady’s mantle is one of our favourites, this plant that is indigenous to Europe has a relaxing effect on the female lower abdomen, the stinging nettle stimulates blood circulation in the genitals, and the superplant, the bishop’s cap cactus from Japan, increases libido and semen production in men.”

13 months of intensive product development were necessary to create the first ‘functional erotic gin in the world’. Eight highly dosed, strongly aphrodisiac botanicals were added to the basic recipe using a special mac-eration procedure whereby the gin gains in maturity, potency, expression and eroticism. The mostly indige-nous botanicals can be clearly recognised, produced in a special infusion procedure.

At the World Spirits Award, there was silver for Wien Gin and Klimt Wien Gin.

Onder de Boompjes – Genever from south Holland

The history of this distillery dates back to the year 1658. At that time, the Steffelaar family began to produce Genever and Korenwijn in Schiedam. In around 1700, herring fishing was finally replaced by the malt spirits industry. Numerous workers from Brabant and Germany flocked to the town in south Holland close to Rotterdam. In 1883, 3,500 inhabitants were dependent on this industry and the town was home to the biggest plants in the world. During this boom period for the Dutch gin, there were numerous mills in and around the town and no fewer than 400 distilleries. ‘Onder de Boompjes’ is continuing this tradition today and only uses the best natural ingredients for its genever, vodka and liqueurs.

The product range includes the young, mild genever ‘Boompjes Premium’ (10% malt wine, distilled 4 times, 35% vol.) and the traditional old genever ‘Bompjes Old Dutch’ (20% malt wine, stored for 3 years, 38% vol.) for which the recipe took a whole year to produce. The range also includes the Oseven vodka, a premium traditionally produced vodka with no additives (3 days of filtration, 40% vol.), the Sylvius gin based on a very old recipe and Generum, a blend of old genever and rum. When it comes to the recipe: the company website includes a few cocktail tips for mixing the spirits as a change to enjoying them straight.

At the World Spirits Award, the ‘classic trio’ of vodka, Genever oude and Genever jonge proved medal-worthy and won three golds.