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BillionBars: From a bartender to a drinks developer

Robert Pölzl is one of the best-known bartenders in Austria, the bar is his world and his vocation. Travelling around the world, he entertains, advises and serves, sometimes shaking and sometimes stirring. He transforms classic drinks into new creations using modern methods and flavours. Because for him the possibilities of working with drinks and spirits is endless, he chose the name BillionBars. For people looking for a bar concept and innovative drinks, they are definitely in the right hands with Pölzl. His aim is to identify what the customer wants and needs.

He himself has already sampled and mixed hundreds of gins, and has now developed his own creation. According to the motto: Small Batch, Big Taste, Great Gin. As a bartender, he has made it his task to keep conjuring new drink experiences into the glasses of guests. For his own gin he perfected the various botanicals. In his words: “Eye – nose – palate”.

With the master distiller Patrick Marchl, he found the missing building block for realising his vision. The high quality standards are reflected in the choice of exclusively organic botanicals. Distilling was undertaken by Rick Gin in Styria, with traditional ingredients such as juniper berries, complex pepper aromas and fine lemon and cardamon, creatively rounded off with a fine hint of truffle. The New Western Style category was therefore the right platform for reinterpreting creativity and the courage to ‘be different’.

At the World Spirits Award, bronze was awarded to BillionBars Trüffel Dry Gin.

Hammer & Son - A new generation of gin

Geranium Gin had been the subject of much fine-tuning before it was presented to the public for the first time at the Bar Convent Berlin in September 2009 - and was well-received by leading bar specialists. The man behind the product is Danish citizen Henrik Hammer, an accomplished expert and judge who developed the new gin together with his late father, a chemist.

Their vision was to develop a special gin: specially suited to mixing cocktails, compatible with tonic and vermouth and adaptable to various fruit components. The unique character of the gin is based on the combination of fresh and dried plant components including juniper and a special species of geranium.

"I've worked intensively with gin for many years and sampled hundreds of products, but the taste spectrum is always fairly similar. So I saw it as a challenge to push the boundaries. The smell of geranium leaves always reminds me of gin and tonic, and the plant has been used for its healing properties over centuries as well as to clear the air and fragrance foods. To extract the oils contained in the plant as a basis for gin, we developed a special distillation process."

To ensure the authenticity of the label "London Dry Gin" as a Danish producer, a British expert was consulted to finalise the recipe. The result of the intensive efforts: a successful product which secured itself gold at the World-Spirits Award with high marks.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.