World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Pussanga: Inspired in South America, handmade in Germany

A liqueur as mysterious as its name: the recipe contains pomegranate, the love apple of mythology, ginger and chilli, cardamom, bourbon vanilla and aphrodisiac plants from South America with the Indian name Pussanga. The root was discovered by the natural product chemist Petra Spamer-Riether in the Peruvian jungle when she was collecting medicinal plants for a scientific project.

Pussanga is a high-proof liqueur: it is fruity, subtly spicy and slightly bitter. On its own, it is a high-quality digestif thanks to its high cardamom content, and it also offers many creative possibilities for extravagant cocktails and aperitifs. The spirit is produced by HS Heidelberg Spirits GmbH by hand at Gut Schwechow in Mecklenburg-West Pomerania. Following Petra Spamer-Riether’s recipe, the plants from all over the world are manually macerated in stages for 14 days, then filtered several times and stored. Each bottle is filled and labelled by hand. The fine liqueur was already one of the 100 most innovative spirits in the world at Cocktail Spirits Paris in 2015. Pussanga has now celebrated its tenth birthday, as a new batch with a balanced spiciness. There was a magnificent creation for the occasion: Tropical Negroni – Pussanga and rum. Over the past ten years, three more exceptional products have been created in the search for that special botanical: Schrödinger’s Cat Gin with catnip in 2017, Destiller’s Cut with clary sage in 2019 and Anna Famosa with peach and spicy roses in 2021. The Anna Famosa recipe dates from 1900 and is based on family botanical experience.

Pussanga won silver at the World Spirits Award.

Valamo Monastery Distillery – Absinthe from the far North

Distilling has been a traditional part of life in European monasteries ever since the first crusade in the 11th century, when the monks learned the craft in the Middle East. According to documents, the Valamo Monastery dates back to the 12th century and has been at the centre of orthodox culture in Finland for nearly 850 years. The only orthodox monastery in the country lies in the eastern Finnish landscape of South Savo, with extensive lakes and forests. In 2013, the distilling tradition was reawakened, today Valamo is the only monastery in the world which produces its own whisky, gin and absinthe. Liqueurs made from aromatic wild berries also mature in the quiet monastery. The ingredients come from the surrounding countryside – pure spring water, arctic plants and aromatic wild berries create the exceptional taste and quality of the products.

Fascinated and inspired by the mysterious reputation of absinthe, the monks decided to create their own absinthe in 2016. An old French book from the 19th century formed the basis for their extensive experiments. During the development processes, the monks collected information on authentic recipes and indigenous ingredients from around the world. After a lot of hard work, Valamo’s master distiller, Asko Ryynänen, created an absinthe which embodies a long history and mysterious quality – a traditional product with a modern touch, kept in striking ‘medicinal’ bottles.

At the World Spirits Award, there was silver for Valamo Mint and Valamo Gin.