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Shede Spirits: Spirit of China

Shede Founder’s Tribute is the result of a partnership between Camus International and the Chinese spirits manufacturer Shede Spirits, a leading company in the premium Baijiu segment. Production takes place in the southern Chinese province of Sichuan, in a well-maintained ecology park where the traditional Tai’An workshop is located, a part of Chinese culinary heritage – the oldest fermenting pits date back to the Ming Dynasty.

Cyril Camus lived in China in the middle of the 1990s, where he got to know Baijiu. Convinced of the potential of the ‘national spirit’, he launched Kweichow Moutai on the market. The search for new taste profiles signified the birth of the brand ‘Spirit of China’ and Shede was chosen – Founder’s Tribute is its international debut.

In the selection of the raw ingredients – sorghum, rice, sticky rice, wheat, barley and maize – sorghum, the main component, provides the characteristic aroma while the others add complexity and round it off. After the harvest, the grain is steeped and steamed with hot water to open the husk. After cooling, qu is added to aid in fermentation. Fresh grains are pressed into bricks with qu and stored in warm cellars, where microbial cultures flourish. After the fermentation, the grains are removed in layers and distilled by steaming. The basic spirit matures in terracotta containers and is then mixed with 15-year-old vintage Baijiu. In accordance with the principle of ‘sacrifice to gain’, 98% of the raw distillate is sacrificed to preserve the essential 2%. The largest reserve of premium Baijiu in the world is stored in the maturation cellars – over 120,000 tons.

At the World Spirits Award, gold was awarded to Sichuan Strong Aroma Baijiu – Shede Founder’s Tribute.

Casa Noble – The essence of the blue agave

Casa Noble premium tequilas are a part of Mexico, made from ripe, blue agaves (‘Agave tequilana F.A.C. Weber’), hand-picked in the hills of Tequila in the state of Jalisco. Only made in small batches, with traditional techniques, the results can be tasted in this notable trio: Casa Noble Tequila Crystal, Casa Noble Reposado Tequila and Casa Noble Tequila Añejo. Modern know-how is based on a handicraft art that has been passed down through seven generations, begun by the founder and Maestro Tequilero, Jose ‘Pepe’ Hermosillo, in the middle of the 18th century.

As a USDA Certified Organic Tequila producer, all rules and practices for sustainability must be strictly followed throughout the entire production process. The first step is the selection of the ripe agaves, which must comply with strict criteria in terms of water and sugar content. The fruit heart (‘piña’) is steamed in large ovens for 36 hours, to extract the sweet juice. After the fermentation process, distillation takes place, and at Casa Noble this means three times – once more than is usual. French Limousin oak barrels are used for maturation and storage. The result is a tequila which takes the spirit to new levels.

The products also performed at a high level at the World Spirits Award: with double gold for Casa Noble Joven, gold for Casa Noble Añejo, and silver for Casa Noble Crystal.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.