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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

Alt Wiener Schnapsmuseum: The Fischer family shows imagination

The Alt Wiener Schnapsmuseum is considered a specialist for fine spirits according to time-honoured recipes. The only historical Austrian absinthe distillery dates back to the 19th century and now, the fifth generation of the family is exporting Austrian absinthes, liqueurs and bitter spirits around Europe and overseas.

In 1875, Barbara Hoffmeister, the granddaughter of the inventor of a steam engine, married Franz Pomberger, a merchant. In 1902, their son-in-law Friedrich Fischer, an apothecary and distiller by trade, founded a liqueur and fruit juice factory and became purveyor to the imperial court. After World War II, only parts of the parent company could be rebuilt by Ernst Fischer. His son Gerhard faced serious crises: the supermarkets and fewer customers led to sharp reductions in the business. Gerald Fischer, the company founder’s great-grandson born in 1959, finally managed to shake the business out of its complacency.

Gerry Fischer has always placed great importance on the unique selling points of his products. He unwaveringly pursues ideas that promise success, like in 2004, when he produced a Manner Schnitten (wafers) liqueur, officially called Manner Neapolitaner Likör. Two further projects are currently being finalised: the Dulce de Leche liqueur, a milk caramel liqueur with fine butterscotch nuances, and the Niemetz Schwedenbomben liqueur with the unmistakable taste of the popular foam kisses. A central role is also played at F. Fischer 1875 by the Boonekamp Magenbitter, according to a recipe from 1902, today as an organic variant.

At the World Spirits Award, there was double gold for Ildefonso Nougat Liqueur.