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Fürst von Wrede: Exquisite craftsmanship for all the senses

The story begins on 24th May 1815, as Field Marshal Carl Philipp Fürst von Wrede (1767–1838) received Ellingen Castle, a Teutonic Order castle, from King Max I. Joseph as a royal throne and male fief – today still the seat of the princely house. Out of respect and veneration for the brave field marshal, every firstborn son is given the first name Carl.

The umbrella brand FÜRST CARL combines a variety of businesses, which together act as advocates for the region, tradition, innovation, quality and sustainability. This includes the castle brewery, the brewery restaurant, the brewery shop, the summer toboggan run, the princely farm, management of the princely real estate and the princely forests. The business is currently run by the sixth and seventh generations of the family.

In late summer of 2018 rowanberries of the highest quality from the surroundings of Ellingen were selected for a remarkable speciality – the Franconian rowanberry spirit. The delicate fruits were harvested and their stalks removed by hand. The trick is to harvest the berries at exactly the right time and to carefully process them. Then the spirit is stored for months in cellars until maturity when its wonderful fruity aroma unfolds.

At the World Spirits Award, there was gold for Rowanberry, and silver for Fränkisches Kirschwasser (Franconian Kirsch).

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.