World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.

Denis Duhme and Christian Leopolder: 3137 Vertical Limit London Dry Premium Gin

Two friends have fulfilled an unusual dream. Christian Leopolder has a small distillery in Kuchl near Salzburg. Denis Duhme trains sommeliers and sommelières in retail and gastronomy. The idea for an ‘extreme’ gin was born during a joint mountain hike, the basis of which is more than 30 self-collected botanicals from the mountains in Austria and South Tyrol up to 3,137 metres above sea level – hence the name. And because the Northern Alps are naturally different from the Southern Alps, two different gins were created. Distillation takes place in a small copper still in several stages. The result is a purist London Dry Gin with highly complex aromas and enormous length on the palate – handpicked & handcrafted – small batch distilled.

Nordalpen (Northern Alps) Gin has a spicy, herbal character. In addition to wild thyme, basil, rosemary, bay leaf and black pepper, masterwort and mountain pine are also present. Rowanberry, larch blossom and Swiss stone pine round off the interplay of aromas. Südalpen (Southern Alps) Gin has a Mediterranean-mountainous character and brings this sun-drenched region (with over 300 days of sunshine) to life. Amalfi lemon, white elderberry and mountain peach from South Tyrol form the basis. Liquorice, lavender and orange peel as well as sage, chestnut and acacia blossom, combined with pink pepper and olive, complete the complex aroma.

At the World Spirits Award, Gold was awarded to both 3137 Vertical Limit London Dry Premium Südalpen Gin and 3137 Vertical Limit London Dry Premium Nordalpen Gin.