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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Engelszell monastery liqueurs: A secret recipe

The Cistercian monastery of Engelszell was founded in 1293 by Bishop Wernhard von Prambach of Passau and abolished in 1786 under Emperor Joseph II. In 1925, the Engelszell estate became a monastery again when the Trappists bought the former monastery including the dilapidated buildings. The renowned diligence of the ‘silent monks’ helped them back to their former glory. In the search for the necessary funds, an offer from a Swiss pharmacist proved to be the stroke of luck they needed: his excellent herbal recipe was the start of liqueur production in 1929. The proceeds from the sale of the homemade spirits made an essential contribution to the preservation of this cultural heritage.

The original recipe for the bitters, which is still kept top secret, is well protected in the monastery archives. Brother Reinhard, head of liqueur production, doesn’t give much away: 42 different herbs, roots and spices form the basis, including galangal, buckbean and St. John’s wort. Further liqueurs have been developed over the many years of liqueur history. 15 monastery liqueurs of various flavours are currently in the treasure chest of the Trappists of Engelszell. The work is carried out according to both old recipes and, since 1929, also according to recipes the monks have developed themselves. Brother Reinhard watches over every single new herbal extract to ensure quality and taste. This is how the monks ensure the excellent quality of the spiritual drinks. Since 2021, the regionality has been greatly increased by using domestic ethyl alcohol, AT-BIO-902.

Engelszeller Eierlikör (egg liqueur) and Engelszeller Magenbitter (bitters) won Gold at the World Spirits Award 2025.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.