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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Destillerie Freihof: Perfectly crafted Austrian spirits

Originating from the Freihof inn in Lustenau, Destillerie Freihof developed into one of the leading distilleries in Austria under Gebhard Hämmerle. Currently his grandson, Johann J. Drexel, runs the family business in its fifth generation – already since 1885 they have been dedicated to producing fine fruit brandies.

The basis of their success story is the knowledge of where the best fruits grow, harvesting them at the perfect moment, and then concentrating on the processing, fermentation, distillation and storage for the best results. Work on the quality of the distillates is carried out with dedication and without any addition of flavourings and aromas to the fine brandies and schnapps.

Under the brand name Privatbrennerei Gebhard Hämmerle, selected top-quality batches of each harvest year have been processed separately for over 60 years. Further information can be found at: HYPERLINK „http://www.haemmerle.com“ www.haemmerle.com. The products of the Freihof 1885 brand bring together authentic, crafted Austrian spirits with innovative ideas and applications. Further information is available at: https://1885.freihof.com/. All spirits and liqueurs are made from purely natural raw materials and have stood out with their unadulterated taste for decades.

The First Class Distillery received gold for Hämmerle Subirer and Ivanov Pure Vodka, silver for Edelweiss Vodka, Hämmerle Enzian (gentian), Hämmerle Vogelbeere (rowanberry), Hämmerle Williams (pear) and Hämmerle Mirabelle.

Weingut Schneeberger: Gin from Southern Styria

At the Schneeberger vineyard in Southern Styria, wine has been produced since 1870, and is now in the hands of the family’s fifth generation. The excellent farmhouse tavern shows off the hosts’ many skills, with diverse regional products and homemade products of the highest quality. These range from farmhouse bread to dry-cured juniper ham. And gin is just the thing to go with it.

As well as traditional ingredients such as juniper, ginger, oranges, pepper and coriander, Styria Dry Gin also contains some very special regional botanicals such as Leutschach hops and Sausal lavender – a total of 27 different herbs, spices and fruits. Some of the ingredients grow in the herb garden on the estate, others grow wild in the countryside. Following several days of maceration, some botanicals are extracted during distillation in copper pots in order to give the gin its typical character. Following distillation, it is stored for a few weeks in stoneware containers. Finally, the gin is diluted to drinking strength with very soft spring water. So as not to endanger the complexity and fine aromas, it does not receive cold treatment, merely a rough filtration before being filled into bottles. “We are a Batch Distillery, which means that each batch that is distilled is bottled separately, without being blended. In this way, there are subtle differences from batch to batch,” explains Johann Schneeberger Jr.

The new Hansi Gin is classical and traditional and is stripped back to the essentials. It is based on ten botanicals, has slightly more alcohol and is perfect for gin & tonic.

At the World Spirits Award, there was gold for Styria Dry Gin, silver for Hansi Dry Gin, and bronze for Williams Pear.