World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Ruedi Käser - Triumph of the lord of the castle

"We produce 12 different whiskeys including special varieties - some even for Hapag-Lloyd which are served on the cruise ships MS Europa, MS Hanseatic and MS Bremen. We are also very active in Switzerland, for example as a trend producer for Betty Bossi, a cooking show and marketing range of the Coop company. In September, we are opening our first flagship store in Zurich and our products are already present at the "House of Switzerland" in Peking.

Ruedi Käser and his "Whisky Castle" always cause a stir. From the outside, the building makes a very traditional impression, in the style of an American farm distillery, but the interior is surprising: The distillery on the ground floor resembles an art gallery. The production line consists of the fruit distilling system of the distillery, the pre-stage, and the copper pot still as the core element of whisky production. What follows on after a visit there is the theatre-cum-bistro with terrace. From the top floor, a wonderful view of the vineyards opens up, but visitors can also direct their eyes to the attractive round bar where they can choose the "noble brew" they would like to taste.
A rich diversity in pleasures and a variety of settings - that's the motto that Ruedi and Franziska Käser follow in all their activities on the idyllic farm estate in the Aargau Fricktal valley that invites adventurous visitors to enjoy highly spiritual and culinary experiences. Nature, with its variety of ingredients, yields numerous inspirations. Vineyards, orchards and vegetable patches supply the basic ingredients for spirits, wines, seasonal dishes and delicatessen.
Ruedi Käser's single variety spirits give sensual pleasure, impressions of fragrance and taste with unmistakable aromas. Trial and error was and is the motto here, and the imaginative distiller will certainly not run out of ideas soon.

This year's successes at the World-Spirits Award included a 10th place ranking and title of Master-Class Distillery with gold for the blackthorn and Williams pear and silver for the two cherry brandies and a beer distillate.

Noroi Distillery: Newcomer from Quebec

Noroi was officially opened in February 2019 in Saint-Hyacinthe near Montreal. Here, a small team of five people are experimenting with exceptional spirits. For about a year they worked on a gin recipe that combines traditional distillation and cold distillation. The cold distillation allows various aromas to be preserved, which could otherwise be altered in conventional distilling methods. An orange liqueur was also developed, which smells and tastes like freshly squeezed oranges. When the first maceration of fresh oranges was distilled, everyone was astonished by the freshness of the result – and this unique taste simply had to be shared. Just recently, another unique product was created using the best ingredient Quebec has to offer: a liqueur made from 100% maple syrup.

Noroi distinguishes itself from other distilleries primarily with its equipment and its research and development department, which is constantly working on new innovations; for example, on a distillation vat that can distil at under 0°C. Thanks to the vacuum principle it is possible to reduce the internal pressure, and thus the boiling point of the alcohol.

At the World Spirits Award, there was gold for Maple Liqueur, and silver for Lemon & Lime Vodka and Apéritivo.