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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Avatea: Renaissance of an exceptional product

Arue is a French municipality with around 10,000 inhabitants in the northeast of Tahiti in the overseas territory of French Polynesia. The first pure rum is distilled and bottled here as the result of a research project. It took almost six years to track down the traditional sugar cane varieties and start to grow them again on virgin land. The Avatea company, based in the town of Paea, provided the know-how, namely twenty years of experience in the distillation of spirits. The rather satisfying result is Mana’o Tahiti rum, whose name means ‘to think of’ or ‘remember’ something in the local language, Reo. It is a tribute to the rediscovered raw materials, which today are organically farmed.

Mana’o is a prime press rum based on a single uninterrupted initial process. The sugar cane stalks are cut early in the morning while it is still cool and immediately transported to the mill and crushed without the addition of water. The resulting juice is filtered and fermented on site by adding organic yeast, reaching five percent by volume after five days. Further processing takes place in Paea, where the product is distilled and only the heart is left to mature. The cask strength of 89 percent by volume is gradually reduced to 60 percent to ensure that the fine aromas are preserved. This is followed by at least six months of ageing in 3,000-litre stainless steel tanks. The selected distillates are then sent to Rangiroa atoll to mature further in French oak barrels under the influence of the sea air.

At the World Spirits Award 2025, there was Double Gold for Mana’o Rangiroa and Mana’o Tahiti Blanc, and Gold for Mana’o Tahiti Paille.