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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Bodega Najar: 170 years of aniseed perfection

With a history dating back to 1854, this Peruvian bodega can look back on a family history marked by resilience and entrepreneurship. It all started with Pedro Muñoz Najar, who came from Montilla with the Andalusian recipe for aniseed in his luggage. Over the years, he developed a handful of variations and perfected them all. His marriage to Manuela Villalobos led to the consolidation of the family business; the company was modernised and production diversified without compromising on quality. The recipe and production have remained unchanged since his big dream was realised.

The process begins in the laboratory with the inspection of the raw materials. As soon as the anise plant produces seeds, they are macerated and the aromatic and digestive components are extracted. Distillation is still carried out in French copper stills that are over 100 years old – the symbol of a company with remarkable endurance. In addition, there are two modern systems to make the process more efficient. For the traditional recipe, the ingredients are precisely dosed and the quality of the end product is checked at every stage, right through to bottling and labelling. This has created an undeniable competitiveness, which is an obvious advantage for being a leader in this field. Today, the bodega is a global reference for aniseed and is on the rise with its variety of products. What’s more, this traditional company is known for its expertise in artisanal production and is passionate about keeping its heritage alive.

At the World Spirits Award, there was gold for Anis Najar Crema Especial, Anis Najar Café and Anis Najar 1854, and silver for Anis Najar Frutos Rojos.

Fabian Vögtle Distillates – Experimenting to head in new directions

Whilst some people are born with a sunny disposition, others are born with fire in their bellies. Fabian Vögtle was born with a passion for alcohol – mainly the production of it, of course. As attractive as it may sound, there are strict legal regulations for hobby distillers. For the production of spirits, you need special distilling rights. Fabian Vögtle was lucky in this respect, as schnapps production is a tradition in his family. Since he inherited his grandfather’s distilling rights in 2008, the full-time wine-grower has been distilling his own brandies and liqueurs, such as the Williams Christ pear, Mirabellenwasser (mirabelle), Zibärtle brandy, grape marc brandy from Gewürztraminer and wine brandy in oak barrels. The original craft has been retained by the distiller from Vogtsburg: distilling takes place in the old distillery, which is heated by hand with wood. The distillates mature in demijohns in wooden barrels, no cold treatment or filtration takes place. Soft spring water from the Glottertal valley is used to dilute the brandies to drinking strength.

These days, the focus is on gin, because this can be produced all year round. Fabian Vögtle’s ‘dialect’ is his own interpretation of the popular drink, which combines family tradition and innovation. It contains an exotic melange of a total of 17 natural botanicals, including juniper, aniseed and coriander, as well as orange and lemon peel. The annual highlight is a limited gin selection of 499 bottles – something special for gin lovers!

At the World Spirits Award, there was gold for Mundart Kaiserstuhl Dry Gin.