World-Spirits Online Guide Abo – order now

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Engarrafamento Pitú – Bestseller from Brazil

Pitú is one of the most traditional producers of beverages in Brazil, with its headquarters in Vitória de Santo Antão in the north of the country. Founded at the end of the 1930s, the company has remained family-owned – at the moment, it is managed by the fourth and fifth generations. Pitú is the undisputed number one in the region, and the most exported Cachaça of the country. Following the build-up of exports to Europe in the 1970s, and North America in the 1980s, currently more than 50 countries are supplied. According to International Wine and Spirits Research, Pitú thus belongs to the 20 largest spirit brand names in the world.

For the over 90 million litres that are produced each year, only sugarcane that grows in the fertile, red massapé soil in the state of Pernambuco is used. The Pitú product range has something for every taste, whereby the continuity of the blends is preserved to make Pitú unique and recognisable for consumers. For the 75-year company jubilee, the top product, Vitoriosa, was launched on the market, which already stands out with its distinctive glass bottle and the soft, smooth character that is achieved through several years of maturation in French barrique barrels.

At the World Spirits Award, there was gold for Pitú Vitoriosa.

Windspiel: From the field to the bottle

At the Weilerhof farm in the Vulkaneifel region, Sandra Wimmeler and Denis Lönnendonker grow the pota-toes for their down-to-earth spirit, which is all produced by hand: from sorting to attaching the ribbons to the gold ring on the bottleneck. After the harvest, the potatoes are carefully washed, finely ground, added to drinking water and worked into a pumpable paste. This is heated to destroy any germs, and the transfor-mation from starch to sugar begins. After slowly being cooled down, a special yeast is added and the mash ferments in a tank. After three rounds of distillation, the basis for all the products is finished – an alcohol with a delicate mildness and characteristic potato note.

For the Premium Dry Gin juniper, lemon peel, coriander, lavender blossoms, ginger and cinnamon are added (the rest remains a secret). The Reserve is stored for many months in oak barrels and is exceptionally mild with its 50 percent alcohol by volume – perfect for enjoying on the rocks. The Navy Strength with 57 percent alcohol by volume is rounded off by ingredients from the routes of the colonial rulers from the past. For the Sloe Gin, hand-selected sloes from the Eifel region are preserved in 70 percent Premium Dry Gin, before the macerate is mixed with the 47 percent gin, sloe juice and sugar. The 30 percent juice adds a subtle sweetness to the bitter note – an ideal sundowner. The product range is completed by barrel matured vodka and a herb spirit.

At the World Spirits Award, there was gold for Windspiel Premium Dry Gin, Windspiel Premium Dry Gin Navy Strength, Windspiel Premium Sloe Gin and Windspiel Premium Dry Gin Reserve.