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Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Cologne Spirits: Cheers from Cologne!

The team at Gin de Cologne is actually a traditional promotion agency. They are all from Cologne and true gin enthusiasts. Concepts are developed for parties and festivals, in clubs and at points of sale. Managing Direc-tor Abbass Khatami had the idea of producing a gin in 2017. Whatever he does, he does with passion – and the rest is a story of success. Following intensive preparation and in coordination with experienced distillers, in November 2017 the first product was launched: Gin de Cologne. Made in Cologne, but not just for the people of Cologne, as this delicious treat was to be distributed around the world.

For 20 years, the agency has also represented big brand names in the spirit world (Captain Morgan, Baileys, Aperol, Ouzo 12, etc.), and so the team know how to market a product effectively and to the right target group. By a variety of means, including tastings at trade fairs, an impressive level of recognition has been reached and Gin de Cologne has been established as a new brand. It can also be seen on large billboards as the agency won the 18/1 Award 2018 with the slogan ‘Alle guten Dinge sind dry’ (‘All good things are dry’).

Aside from good marketing and a good story, the product also has to be right. In this case the concept is to appeal to everybody. Twelve botanicals – including lime, lemon and orange peel, hibiscus, lavender and, of course, juniper – provide the London Dry Gin with fine nuances which tickle the taste buds of gin rookies and connoisseurs alike.

At the World Spirits Award, there was silver for Gin de Cologne.

Kunstwerk Premium London Dry Gin: Precise – authentic – satisfying

With great attention to detail, this one is made by hand in the little town of Rösrath near Cologne. Since the beginning of 2020, Marcus Ritter has been distilling his gin at the small family distillery in the town. He is now filling the fifth small batch of his ‘gin work of art’, with just 200 bottles per distilling batch – and more will follow.

It all started with a gin seminar in Austria in 2016, where the trained carpenter and qualified architect got a taste for it. He sampled gins from around the world, but since only a few products impressed him, he made the firm decision that “One day I will bring a really good gin onto the market myself!” For him it was important to create a London Dry Gin, which can also be drunk neat, so he tinkered with the recipe for a long time. After four years, he had found the perfect mix of botanicals: aside from juniper (“a strong colour tone on our palette”), there are fresh organic lemons, rosemary, lavender from Provence, cardamom from Guatemala – and some secret ingredients.

Then just the presentation was missing. The inspiration for the label came with the first painting by his then two-year-old son in March 2020 – a work of art! “Thanks to the young artist, we not only had a strong image but also a brand name: Kunstwerk (Work of Art) Gin was born.” This basis of the current design was refined in a specially held competition. And the detailed bottle design comes from the inventor’s own pen. The development of the fine spirit took several years until it was ready for the market. Enjoyed at room temperature, neat and without ice, its aromas and botanicals unfold one after the other as a taste experience. A gin that deserves its name!

Kunstwerk London Dry Gin achieved gold at the World Spirits Award.