World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Feindestillerie STELZL – Aromatic diversity from southern Styria

The Stelzl family estate was mentioned in the chronicles of the southern Styrian village of St. Johann im Saggautal as long ago as the 17th century. Since 1842 the family – now already in the sixth generation – has been engaged in wine and fruit-growing and farming on nearby Mount Eichberg. The area is also referred to as the ‘gateway to southern Styria’s vineyards’ and has a favourable climate, especially in spring and autumn.

Franz Stelzl is proud to have been able to offer his customers first-class, high-quality products for decades. Sun-ripened fruits from the region lay the foundation for the production of these high-quality fine brandies and liqueurs. The distillery offers three categories: In the foreground there are aquavits for grappa lovers (crystal-clear or barrel-matured pomace brandy, but also fruity and spicy spirit variations with strawberries, sour cherries, almonds or herbs). For cognac lovers there is a matured brandy from the barrique, and for lovers of fruit distillates there are double-distilled spirits from apricot, Williams pear and garden damson, as well as the classic fruit brandies from apple and pear. The icing on the cake is a Kranewitter (juniper schnapps for gin fans) in the old Styrian style.

At the World Spirits Award, there was gold for Acquavite Chardonnay Trester, and silver for Acquavite Gelber Muskateller Trester.

Engarrafamento Pitú – Bestseller from Brazil

Pitú is one of the most traditional producers of beverages in Brazil, with its headquarters in Vitória de Santo Antão in the north of the country. Founded at the end of the 1930s, the company has remained family-owned – at the moment, it is managed by the fourth and fifth generations. Pitú is the undisputed number one in the region, and the most exported Cachaça of the country. Following the build-up of exports to Europe in the 1970s, and North America in the 1980s, currently more than 50 countries are supplied. According to International Wine and Spirits Research, Pitú thus belongs to the 20 largest spirit brand names in the world.

For the over 90 million litres that are produced each year, only sugarcane that grows in the fertile, red massapé soil in the state of Pernambuco is used. The Pitú product range has something for every taste, whereby the continuity of the blends is preserved to make Pitú unique and recognisable for consumers. For the 75-year company jubilee, the top product, Vitoriosa, was launched on the market, which already stands out with its distinctive glass bottle and the soft, smooth character that is achieved through several years of maturation in French barrique barrels.

At the World Spirits Award, there was gold for Pitú Vitoriosa.