World-Spirits Online Guide Abo – order now

Zwack: A family as the guardian of a secret recipe

Unicum is one of the oldest herb liqueurs in Europe and is made from over 40 different herbs and spices. The manufacturing process and the 225-year-old secret recipe have remained unchanged since Unicum was created in 1790, staying in the Zwack family for six generations. Today the production lies in the hands of Sándor and Izabella Zwack. Some special ingredients, known as the ‘heart of Unicum’, are personally measured by other family members – currently by Anne Marshall Zwack and her son Sándor Zwack. Two parallel processes are used for the production of Unicum: in the distillation the delicate herbal fragrances are preserved while other herbs are macerated at the same time to retain their characteristic colour and typical taste. Then they are mixed together and matured in oak barrels where Unicum gains its final complexity in taste and bouquet.

In the year 2020, after almost three years of development, the latest member of the Unicum family was presented. With Unicum Barista, a blend of Unicum and 100% Arabica coffee, Zwack took an innovative approach to the old tradition of consuming a herb liqueur with coffee.

At the World Spirits Award, there was gold for Unicum Barista.

Azienda Agricola Patea: A passion for bergamot

The family enterprise Patea was founded in 2007 after 20 years of experience in the fruit and vegetable sector and has specialised in the processing and marketing of citrus fruits, especially bergamot. Today the second generation is present on national and international markets, also driven by a passion for the regional speciality bergamot, with the aim of adding value once again to their famous resources.

The first amaro of the PRODUCT OF PATEA line is made in Brancaleone in the region of Calabria, exclusively using local raw ingredients. Traditionally a 40-day infusion in steel containers is followed by an alcohol reduction to 28 volume percent. The maceration of the three basic ingredients – wild teasel, bergamot and blueberry – activates the extraction of the bitter substances, making the end product promote digestion.

Cynara cardunculus is a type of wild artichoke with an intense taste. It is widespread in central and southern Italy, especially in Calabria, where both the leaves and the little blossoms are popular. Citrus Bergamia, the ‘family passion’, is a typical, unique citrus fruit in the region. The peel of the bergamot enriched with alcohol has a striking fragrance. Patea has always been involved in research, production and processing and would like to position amaro as a symbol of the region. Many blueberry plantations have been laid in recent years, and are used to support local products.

At the World Spirits Award, gold was awarded to Amaro Cardus Digestivo.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.