World-Spirits Online Guide Abo – order now

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Southern Champion Distillery – Visionary, creative, unusual

The founding of the company in 2010 was unconventional: it was the result of a Master’s final project – and today BuzzBallz is one of the leading ready-to-drink beverages in the USA. Once an alcoholic drink industry outsider, they now use the same, unconventional concept to put a new line of spirits on the market. Southern Champion wants to lead in the sectors of bottling, production and marketing of spirits.

The enthusiastic family team focuses on creating a sense of family and promoting their vision at the company’s offices. This is evident in creative details, such as the colourful walls or slanting windows. The offices are air-conditioned, and every day a full-time chef prepares lunch for everyone, there are massage days – and success is celebrated together. In short: the company has personality, and this can be seen in the brands, the buildings, and also in the employees.

In brand policy, high quality is paramount, and special attention is paid to the unusual style of the bottles and labels – and the products have a reasonable, fair price. The brands, which are tasteful in every respect, have a story to tell: of lifechanging people and places, and invite you to take a journey to them, to share the vision.

At the World Spirits Award, there was gold for XIII Kings Vodka, Pelican Harbor Light Rum, Pelican Harbor Dark Rum, Crooked Fox Blended Bourbon Whiskey, and silver for Andrew John's Gin.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.