World-Spirits Online Guide Abo – order now

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

88 WOB-Punkte – Takamaka Dark Rum 2008 - Silver
Takamaka Bay - Trois Freres Distillery, MU- Victoria, Mahe, www.takamaka.sc
Duft: Starke Rumester-Nase, Banane, Mango, Orangenschalen, Limetten, Vanille, Gewürznelken, teerig-lackiges Holz. Geschmack: Ausgeprägtes Rumaroma, High-Ester-Textur, exotischer Touch, Ananas, Kokos, Karamell, Chili-Pfeffer-Würze, leicht ledrig, etwas bitter-röstig, kompakt, langer Abgang. Inhalt: 750 ml, Preis: Auf Anfrage EUR

Destilaria Levira: Unmistakable gin from Portugal

The Portuguese company is nearly 100 years old. In 1923, the production of grape marc began. Thanks to decades of experience, in 2014 the decision was made to create a first-class and unique taste experience. The result is a London Dry Gin with the memorable name Adamus, derived from the Greek word Adamas (‘invincible’). In 2015, for the first time a limited series of 4,448 bottles was manufactured; since then, every year only a limited number of bottles are produced. The bottles are designed so that they are on a par with the gin: as if they were diamonds. And the cork underlines the naturalness of this drink.

For Adamus’ special character, 86 different botanicals were tested and distilled using different proce-dures. From these, the 18 best were selected with an interesting peculiarity: it is the only gin with the Baga grape from the Bairrada region. Besides juniper, also hibiscus, orange, lemon, cinnamon, gin-ger, cardamom, mint, sage, lavender, rose petals and lemongrass are distilled separately in tradition-al copper vats in a steam infusion method and then mixed in the perfect proportions. With the Ada-mus Dry Gin the Destilaria Levira has produced an excellent gin which has made its way into the most exclusive bars and restaurants of the world – a strong drink for special moments.

At the World Spirits Award, there was silver for Adamus Dry Gin.