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Stroh – The Spirit of Austria

The traditional Stroh brand is a symbol of the Austrian attitude to life. Sebastian Stroh laid the foundation for the company’s success story in 1832 when he began the commercial production of liqueurs and rosolios. By 1926, 100 different specialities and 1.2 million bottles were already being produced. In 1969, Hanno Maurer-Stroh took over as the fifth generation manager of the family business at the age of 21 and redesigned it to suit the requirements of the modern market. In 1994, Stroh was the leading spirits brand in Austria and the brand is also sold in over 30 countries across the world. Following the merger with Stock and other changes, Harold Burstein, Managing Director of Stock Austria, took over the company management in August 2008 as part of a 100% management buyout. Stroh rum has been 100% produced in Austria since spring 2009 and is still refined using the finest essences and flavours.

The novelty STROH Fire is a liqueur based on a recipe from the 19th century that was believed lost. The combination of the distinctive STROH flavour and an infusion of the Hot Bird’s Eye chilli, which is also produced in the factory, has the potential of becoming the hot shot of the catering and bar scene. STROH Fire tastes good as an ice-cold shot or as a basis for spicy long drinks. It goes well with intensive soft drinks such as ginger beer or Almdudler.

At the World Spirits Award, there was gold for Stroh Fire Chili Spiced Liqueur.

Achim Lohner: Traditional enterprise with a future

Founded in 1912, the Lohners boast an impressive growth story of 110 years of a family bakery chain. Almost 170 bakeries with over 2,000 employees in Germany sell fresh baked goods, including cakes, to more than 60,000 customers daily. Sustainability concepts have always been considered and observed throughout the long company history. Thinking of tomorrow already today is not an empty slogan here but a practiced company philosophy. This ranges from using local suppliers, reducing energy consumption by using the latest technologies to cooperating with sustainable agriculture.

The new managing director Marc Kranz has now gone one step further. He has combined his longstanding fascination with gin with the reduction of returns from the branches. The crust of one of the top breads of the bakery, the ‘Raubritter’ (robber knight), has been used as a basis for the high-quality London Dry Gin ‘The Bread Knight’. Together with the Hubertus Vallendar Distillery, Marc Kranz and Mario Vallendar have created a unique product, as it were – a taste journey lined with juniper trees and fresh bread, accompanied by various botanicals. The partiality to traditional and artisanal procedures, coupled with great dedication, has resulted in a unique experience.

At the World Spirits Award, gold was awarded to The Bread Knight London Dry Gin.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.