World-Spirits Online Guide Abo – order now

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Obsthof Wiesmeier: I hope you are organic?

“Quality is the product of a love of detail.” Following this motto, as well as fresh fruit, various fruit-based products are produced at Obsthof Wiesmeier. The constant quality controls are carried out ac-cording to high standards, from the beginning of production through to storage and packaging. Aside from fruit brandies in numerous varieties, also Frizzante, ciders, jams and fruit juices are produced. The quality of the raw materials is paramount, a large part of which are grown directly on the farm, and seasonal workers are hired to cope with the workload.

The fruity range includes apples, apricots and damsons, fine brandies, liqueurs, Frizzante, juices, ci-ders, vinegar, syrup and nectar, dried apple slices, jams, fruit snacks and muesli, seasonal products, and more. The farm shop is open on Tuesdays and Fridays from 8am until 6pm and Saturdays from 8am until 12 noon, and offers organic fruit of all shapes and sizes.

Managers Gerhard and his son Paul Wiesmeier are joined by his wife Wilma and daughter Marie-Theres in the key functions of the business. And so the next generation is already firmly involved.

At the World Spirits Award, there was gold for Muscat-Bleu Wood Cigar Brandy, and silver for Second Try Gin.

Rum Enterprise: A new era of Cuban rum

Towards the end of 2020, the French spirits company Moët Hennessy announced the market launch of Eminente Reserva. The rum was developed with César Martí, Maestro Ronero of the enterprise Cuba Ron. He experiments with different degrees of maturation of aguardientes, especially aromatic and complex sugar cane distillates, in different surroundings and barrels. Eminente Reserva represents a combination of the two Cuban rum types, the intensive-dry Occidente and the fruity-mild Oriente, inspired by the 19th century, enriched by a mix of different sugar cane distillates that have been stored for years in whisky barrels made of white oak. The proportion of 70 percent by volume aguardientes is one of the highest in the country and sets new benchmarks. Eminente Gran Reserva, a ten-year-old rum that received a three-month finish in French oak barrels, matured in a cellar where water evaporates faster than alcohol, hence the above-average alcohol content.

The Eminente rums are among the few in Cuba that carry the Denominación de Origen Protegida status. The protected designation of origin regulates authenticity and high standards. The newcomer is the aromatic Carta Oro, a five-year-old Cuban rum, which corresponds to the minimum ageing period of its most recent aguardientes in barrels. It matures in white oak barrels that were previously used for whisky, and at 40.3% vol. follows the Cuban rum tradition.

Eminente Reserva, Eminente Gran Reserva Edition N°2 and Eminente Carta Oro won Gold at the World Spirits Award.