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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Aumaxum: Fruity variety produced in Hungary

“It’s more than just a brandy. I see it as my mission to present and promote a culture of quality consumption,” says Anita Zámbó, managing director of Aumaxum, where spirits are produced under the brand name Gong. The family business is located in the town of Deszk near Szeged. In 2017, following more than 20 years’ work in public administration of the district, she founded the distillery together with her husband. “It was a great change and challenge. I want to show that I can survive as a businesswoman! Feedback is important to us, which is why we like to take part in competitions,” she says.

When purchasing raw materials it is important that the fruit comes from the region, so that the local character of the products is reinforced. The fruit comes from their own orchards, gardens and woodland, and also from small farms in the surrounding area. Currently about 20 brandies are produced, including specialities from berries and wild fruits. But special attention is also paid to the distillates made from grapes and grape pomace from Tokaj. Visitors can follow the distilling process in the open distillery, and professional tastings and team-building events for companies with specially prepared dishes are also organised.

The First Class Distillery received gold for Hárslevel?u szo?lo? pálinka, Zéta szo?lo? pálinka and Gong Hunor Gin, and silver for Birs pálinka, Vadcseresznye pálinka, Cserszegi f?uszeres szo?lo? pálinka, Furmint szo?lo? pálinka, Aszúsepr?u párlat, Gong Gin 21 and Muskotály szo?lo? pálinka.

Château Steinle Manufaktur: Globally recognised gin from what’s probably the smallest distillery in the world

Frank Steinle is an economist and marketing specialist – and a great lover of handmade products, good food, good wines and the best gin. In 2013, the idea was born for his first products. His philosophy is clear: excellent products cannot be created on an industrial scale. They can only develop based on a foundation of high-quality ingredients, when you know where they come from, and how they are produced and processed. Craft distilleries are the future: Quality before quantity!

Everything is manual work here: grinding the botanicals, distilling over real fire, filling, labelling, and numbering the bottles. “We only use high-quality alcohol based on wine and we don’t use any additives. The gins contain 100% of the essential oils of the botanicals.”

HERRLICH GIN is a straight London Dry Gin with 28 botanicals, BAYERISCH GIN is a hearty Bavarian Dry Gin with a hop and malt flavour and 32 botanicals, refined with some stone pine wood, PINKCAT GIN is a tart, fresh and fruity Old Tom Gin with 29 botanicals and the original ULMER GIN (a registered trademark) is a fine London Dry Gin with 20 botanicals. This year, the company is participating with its second commissioned work: HONIG GIN is a London Dry Gin with 10 organic botanicals. The organic honey is handmade in Ulm by the company Bienesto. HERRLICH BLUE MAGIC Dry Gin is also presented with 29 organic botanicals. It is refined with spices and transforms from royal blue to violet with tonic water.

At the World Spirits Award, there was gold for BAYERISCH GIN and HONIG GIN, and silver for HERRLICH GIN BLUE MAGIC, ULMER GIN, HERRLICH GIN and PINKCAT GIN.