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Lovely Rita Spirits – With a clear concept for the future

The company Lovely Rita Spirits, based in Arizona, was founded by Ray Rita, Michael Meinerz and Bob Derks. All three have a soft spot for Latin American culture and lifestyle, run a website for the Latino community, and organise fashion shows with South American designers. So it is understandable that their focus is on the fashionable spirit, tequila. To support their activities, they have created a special brand, aimed at a predominantly progressive female audience.

The soft, balanced tequila is produced according to traditional methods in a distillery in Mexico, which has been there for 90 years. Flavoured with a touch of agave, the six times distilled vodka with a corn basis is produced and bottled in Arizona. Using the successful concept, more products will follow, such as tequila varieties with peach and orange.

In order to be able to concentrate on the further development of the brand products, they cooperate with one of the largest distributors in the USA, the Breakthru Beverage Group. In addition, the spirits are available at www.oldtowntequila.com. Brand Ambassador is the Armanetti Group – Frank Armanetti’s family was once the largest spirits dealer in Chicago.

“We as founders and our investors are convinced that, thanks to the quality of the product and the right sales channels, we have two of the three things we need. The rest is a bit of luck and a high enough turnover”, say Michael Meinerz and Bob Derks.

At the World Spirits Award, there was gold for Lovely Rita Vodka, and silver for Lovely Rita Tequila.

Miguel Torres: A family empire with a special commitment

Juan Torres Master Distillers is the business division of the Torres family (their roots can be traced back to the 17th century), which has devoted itself to the production of high-quality spirits. The origins date back to 1928, when Juan Torres Casals from the second generation of the family began making brandies from white wines from the Penedès region to the southwest of Barcelona.

With 90 years of experience, the art of distillation is constantly being developed at Torres. The product range includes brandy, pisco, orange liqueur and tequila, which are sold under the brand names Torres Brandy, El Gobernador, Magdala and Rocado.

The company is now in its fifth generation, employs more than 1,300 people in total and is available in more than 150 countries around the world. Wine bars in Shanghai, Barcelona and Santiago de Chile, as well as an impressive social media presence, demonstrate their international commitment. Their employees are their ‘primary asset’ and take top rank in their list of corporate values. Ecology also has a significant value, and CO2 emissions per bottle have been reduced by 30% since 2008. Fair trade is a must, with the goal of maximum fairness, based on transparency and respect. As part of the family foundation, the family has cooperated with more than 400 projects around the world since the mid-1980s – with the protection of children as the main focus.

At the World Spirits Award, there was gold for El Pisco Gobernador Reservado (Moscatel), and silver for Torres 15 Reservada Privada and Magdala (Orange Liqueur).