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Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.

Rhum Rhum – Caribbean dreams

Marie-Galante, a small island in the French Antilles, was discovered by Columbus on his second journey on 3 November 1493 and has been named after one of his caravels: Maria-Galanda. The first French settlers came here in 1648 and began to cultivate sugar cane. New settlers then arrived from Italy a few years ago: master distiller Vittorio Capovilla, luxury goods importer Luca Gargano and rum producer Dominique Thierry from the Bielle distillery – a charismatic trio of characteristic people who had found themselves a new challenge.

Marie-Galante was also known as the “island of 100 windmills” in the heyday of sugar cane production in the 19th century. The towers of the windmills were previously used to press the sugar cane and are now just tourist attractions – although the modern Rhum Agricole is certainly causing a stir on the spirits scene. The experiment began in 2006 and underwent an extensive test phase.

This new rum is rich in substance and aromatic, yet lacks the usual caramel flavours. The rum is made using classic methods based on the juice of the sugar cane, yet using the latest technology: temperature-controlled fermentation over eight to nine days, the use of specially selected yeast, a double distillation process in copper pot stills, the avoidance of chemical additives and finishing in lightly toasted French barriques from Yquem. Master distiller “Gianni” Capovilla ensures perfectionism throughout thanks to his extensive experience.

A tip for enjoying the Rhum Blanc: serve in a chilled glass at room temperature as an aperitif, garnished with lemon zest!

Blanc: intensive flavour of sugar cane. Very complex and dense. Soft on the palate without the usual caramel texture. Aperitif; serve at room temperature, in chilled glasses, with lemon zest!

5th place in the rum category and classification as a “Master-Class Distillery”. Rhum Blanc Agricole, Rhum Bois Noble, Single Barrel Rhum Bois (Vieux), Rum Paille