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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Nolet Distillery: Traditional Dutch company

In the heart of Schiedam you will find one of the oldest family businesses in the Netherlands, founded in 1691 and still being run by its twelfth generation today. Genever is traditionally produced in the ‘spirit capital’. This ‘malty gin ancestor’ was originally produced as a medicine as long ago as the 16th century. To refine the barley spirit, the apothecaries used large amounts of juniper. While gin is usually made with a mixture of botanicals, genever is based on grain (malt barley, rye and corn) with juniper. The company’s classic is Ketel 1 Original, a fresh, smooth genever, popular as a ‘KopStoot’ with a glass of beer, and also in cocktails. Ketel 1 Rum Cask Finish is characterised by maturation in oak casks, complemented by the spicy notes of aniseed, juniper and vanilla.

The family archives contain fascinating information about many products. Hundreds of old letters bear witness to the company’s shipments to customers all over the world, and a stash of old postcards and documents are records of the family’s travels. Inspired by this theme and based on a recipe from one of those postcards, the limited edition blend was created as the launch product of a ‘Signature Blend World Collection’. Unlike the usual whisky cask variants, the rum cask was chosen. The decision was made to partner with the world-renowned Amsterdam-based company E & A Scheer, which has specialised in sourcing and blending rum for over three centuries. It will be interesting to see how the Rum Cask Finish variant in the Ketel 1 portfolio appeals not only to genever fans but also to lovers of rum, whisky and other spirits.

Gold at the World Spirits Award was awarded to Ketel 1 Signature Blend Rum Cask Finish.

Franz Tinnauer: Styrian superstar

The fruit distillery is a traditional, certified family business run by Franz Tinnauer along with his daughter, Monika. Margarete is the heart and soul of the residential buildings which nestle on the beautiful Mount Gamlitzberg. Following the motto “TASTEFUL. STYRIAN. STRONG”, distillation takes place entirely from the fruit itself and exclusively in a double distillation procedure to make the richest, fruit-concentrated distillates. In addition, only regional fruit varieties are processed, which mostly come from their own land – quality is, of course, the most important factor. As it is the understanding in the business that alcohol is a carrier for all aromas, all fine distillates contain over 40% alcohol by volume.

The high-proof distillate of approx. 80% alcohol by volume is stored for at least one year, and then there are five graduation levels: Classic – aromatic and very fruity as a clear distillate, at least one year old, at least 42% alcohol by volume; Reserve – at least two years old, at least 50% alcohol by volume; Reserve Zigarrenbrand cigar brandy – at least three years in French oak barrels, at least 50% alcohol by volume; Grand Reserve – special vintages, clear brandies, at least three years matured, cigar brandies stored in barrels at least five years, usually above 60% alcohol by volume. In the product range, which also includes liqueurs and spirits, there is something for every taste, be it mild, sweet or very strong.

The World Class Distillery 2022 OBB (Distillery of the Year – Silver) received double gold for Sauvignon Tresterbrand Reserve (marc brandy) and Zwetschken Zigarrenbrand Reserve (damson cigar brandy) (World Spirits Award 2022 & Spirit of the Year 2022), gold for Zwetschkenbrand (damson brandy), Roter Williamsbirnenbrand (pear brandy), Birnenquittenbrand Reserve (pear quince brandy) and Edelbitter ZITA, and silver for Wacholder Geist (juniper spirit).