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Arnold Dettling: The world of the cherry at its very best

In 1867, Franz-Xaver Dettling established a distillery in Brunnen on the shores of Lake Lucerne, devoted to the mountain cherries from Schwyz, and so, in 2017, the Dettling company celebrated its 150th anniversary. 25-year-old Arnold Dettling took over the business in 1909, which from then on carried his name. In 1991, they established ties with global players Underberg, also a family-owned company. In 2000, the distillery was brought up-to-date technically. The Dettling company is committed to the motto ‘only kirsch will do’. The greatest skill of distilling, as well as first-class, select raw materials, the expertly assisted fermentation pro-cess, and lots of love for detail are the foundations for the high-class distillates from Dettling.

Dettling is one of the leading kirsch producers in the world; they value their personal relationship with their cherry growers. The select fruits often come from only a few farms or even individual trees. Of the more than 800 cherry varieties, only about 40 are suitable for distilling. For one litre of kirsch, eight kilograms of cherries are needed. The mash is left to ferment in a rock cave. Afterwards, the brandies are stored in demi-johns or wooden casks. It is not just the classic cherry brandies which are in demand at Dettling – innovation is too.

The World Class Distillery 2019 OBB (Distillery of the Year 2019 – Gold) received double gold for Dettling Lau-erzer (Spirit of the Year 2019), Dettling Langstieler (Spirit of the Year & World Spirits Award 2019), gold for Dettling Wildkirsche (wild cherry), Dettling Holzfassgereift (matured in wooden casks), Dettling Vielle Kirsch, Dettling Kirschenlikör (cherry liqueur), Dettling Brandy and Réserve AOP Rigi Kirsch.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.