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Hauser Tradition – Essences from the mountains of the Tyrol

For more than 300 years, ripe fruits, berries and roots have been distilled in the Alps into clear distillates “to capture the breath of the Tyrolean mountains and the essence of natural orchards to produce the finest schnapps”. The roots of this tradition lie in small distilleries, such as the one owned by the Josef Hauser family in the Tyrolean valley of Leukental.

Based on this tradition, a comprehensive range of spirits is produced under the “Hauser Tradition” brand name in Lustenau, Vorarlberg, which stand out with their mild and agreeable nature. Spicy and aromatic, like the fragrance of a meadow, and as light as mountain air – this is what characterises Hauser schnapps.

Fruit spirits are gaining more and more importance in the hospitality trade, with the focus on regional and seasonal products and following the culinary trend of traditional values. In addition to connoisseurs who are very demanding, numerous enthusiasts and prospective customers also appreciate the quality of a good schnapps. At the same time, the prejudice that great quality can only come from small companies needs to be eradicated. The distilling of fruit into a perfect product is a professional trade which has nothing to do with romanticism, but is based on the combination of the latest technology with the experience and intuition of the craftsmen.

Hauser came out on top at the World Spirits Award with classification as a World Class Distillery 2012 and Distillery of the Year Silver in OBS. There was a gold for the rowanberry, Williams pear, apricot, hazelnut, gentian and cherry and silver for the Obstler fruit brandy and raspberry.

Original Habeshawit Coffee: Ethiopian coffee culture in Upper Austria

The coffee roastery specialises in the processing of coffee beans from Ethiopia, the ‘cradle’ of coffee, where the traditional coffee ceremony is part of social and cultural life. Participation is considered a sign of friendship, respect and hospitality. The family enterprise with direct roots in the land of coffee culture brings this to Austria. Aside from fine coffees made of highland beans, the finest coffee liqueur is also produced at their own liqueur production facility.

Reichersberg is the commercial centre where coffee is roasted on site for customers. It is in a strategically convenient location, with good access to major transport routes in Austria and Germany. They also offer contract roasting, which enables companies and organisations to offer their ‘own’ coffee. Raw materials, equipment and know-how are provided in order to develop a unique taste profile.

9 BEAN Coffee Liquor is also unique. A specific kind of raw beans is selected and imported, and forms the basis, roasted using a special procedure. After a few days to settle, they are processed further according to an in-house recipe. Refined with high-quality, partly organic products, the harmonious composition of coffee, sugar and vanilla unfolds as a warm and full-bodied aroma. The liqueur is given ample time so that the various aromas can ‘come together’, supervised by inspections and sampling for quality assurance. The name does not stand for the nine beans in the logo, instead the 9 represents ‘accomplishment’. Each bottle is 100% manual work, from the roasting to the filling.

At the World Spirits Award, silver was awarded to Ethiopian Coffee Liquor.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.