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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

KeyPharm Laboratories: Team work for organic gin

Master distillers, mixologists and the research and development team at KeyPharm – a Belgian company spe-cialising in medical plants and herbs – stand behind a special organic gin which involves 50 carefully selected plants and herbs. The botanicals are divided into six groups, according to their aromas: herbs (juniper, pep-per, ginger, rosemary, angelica, gentian, cardamom, coriander, marjoram, etc.), blossoms (lavender, camo-mile, lilac, rose, etc.), leaves (lime, eucalyptus, myrtle, green tea, etc.), fresh tangerines, limes and berries (‘Biotona Superfruits’).

After 72 hours of separate maceration in 96% organic alcohol, distillation takes place in a traditional copper still, and spring water is added later to reach the desired drinking strength of 44 percent by volume. The re-sult is a gin with a delicate aroma, a complex body and good balance.

The Herbalist can be served in many ways, some recipes can be found on the website https://theherbalist.bio – along with instructions for making the perfect Gin & Tonic.

At the World Spirits Award, there was silver for The Herbalist.

Schwarzwaldbrennerei Markus Kalmbach: Ode to the Black Forest

This small, fine distillery is located in Baiersbronn, the largest forest municipality in Germany. The family business was founded by Fritz Kalmbach in 1963 and is now run in its third generation by Markus Kalmbach. The full-time banker runs the distillery at weekends, which has long since become a sideline. The family is now the sixth generation to live in the farmhouse built back in 1880. Tasting takes place in the tasting room in the former stables with a view of the distillery. Groups of ten or more can combine the tour with a taste of the local cuisine. In fine weather, there is a panoramic terrace from which you can enjoy the view of the Sankenbach Valley. The products are also available chilled in fresh spring water at the schnapps fountain on the edge of the village, which is open all year round. It is located in an idyllic spot under fir trees, with a bench and an inviting view of Baiersbronn.

They favour tradition with zeitgeist and class over mass production. Quality not quantity is the motto which they live by. Decades of experience with the ever-developing art of distilling infuse the diverse products made from fruit, herbs and grain. They range from Black Forest kirsch to herbal and bloodroot schnapps to gin and whisky. Aside from the malt mash from rye, wheat, spelt and emmer, the distillery’s own soft spring water and the fir wood from its own forest for the distillation process, time is perhaps the greatest ingredient in the whisky. It matures over years in the various wooden barrels in the vaulted cellar of the former farmhouse. In 2023, the grain brandy made from emmer, spelt and einkorn was awarded gold by the Association of Small Distillers and Fruit Distillers at the regional award ceremony.

At the World Spirits Award, there was silver for Kornbrand Emmer-Dinkel-Einkorn.