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Shede Spirits: Spirit of China

Shede Founder’s Tribute is the result of a partnership between Camus International and the Chinese spirits manufacturer Shede Spirits, a leading company in the premium Baijiu segment. Production takes place in the southern Chinese province of Sichuan, in a well-maintained ecology park where the traditional Tai’An workshop is located, a part of Chinese culinary heritage – the oldest fermenting pits date back to the Ming Dynasty.

Cyril Camus lived in China in the middle of the 1990s, where he got to know Baijiu. Convinced of the potential of the ‘national spirit’, he launched Kweichow Moutai on the market. The search for new taste profiles signified the birth of the brand ‘Spirit of China’ and Shede was chosen – Founder’s Tribute is its international debut.

In the selection of the raw ingredients – sorghum, rice, sticky rice, wheat, barley and maize – sorghum, the main component, provides the characteristic aroma while the others add complexity and round it off. After the harvest, the grain is steeped and steamed with hot water to open the husk. After cooling, qu is added to aid in fermentation. Fresh grains are pressed into bricks with qu and stored in warm cellars, where microbial cultures flourish. After the fermentation, the grains are removed in layers and distilled by steaming. The basic spirit matures in terracotta containers and is then mixed with 15-year-old vintage Baijiu. In accordance with the principle of ‘sacrifice to gain’, 98% of the raw distillate is sacrificed to preserve the essential 2%. The largest reserve of premium Baijiu in the world is stored in the maturation cellars – over 120,000 tons.

At the World Spirits Award, gold was awarded to Sichuan Strong Aroma Baijiu – Shede Founder’s Tribute.

INDUSTRIAL EL ROSARIO: Traditional pisco from Chile

Bou Barroeta is located in Viña El Rosario in the heart of the Huasco Valley, known as the Garden of Atacama. Lush, colourful flora unfold in the middle of a desert landscape, where excellent pisco has been produced for generations. Pisco is based on handpicked muscatel grapes and distilled in traditional alembics. The wood for the barrels in which the pisco matures comes from the mountains near Lago Calafquén in the heart of the Mapuche region. For these indigenous people, the Coyan oak symbolises new life and the immortality of the soul. In this sense, the barrel storage is also a promise for the longevity of the distillate.

At the beginning of the 20th century, there was a large wave of immigration from the Spanish Balearic Islands to the areas of Coquimbo and Atacama in northern Chile. 19-year-old Francisco Bou Suñer, a master distiller, belonged to one of these first settler families of Majorcan origin. In 1903, his younger brother Antonio and his sisters joined him to settle in Vallenar, the capital of the province of Huasco. Antonio was one of the first pisco producers in Atacama to present his pisco at the Ibero-American Exhibition in Seville in 1930. In 1940, he married Celestina Barroeta Arrieta, and they had four children. After Antonio’s death in 1961, his son Francisco continued production and the pisco was registered as Bou Barroeta pisco in the 1980s. Today, his descendants are in charge of the El Rosario company.

At the World Spirits Award 2025, there was Gold for Bou Barroeta Marías, and Silver for Cofradía de Bou Barroeta, Luxstelle de Bou Barroeta and Noor de Bou Barroeta.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.