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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Darauf einen Hüpperling: Organic vodka for wholesome enjoyment

The production focuses on wholesomeness and excellent quality, all hand-crafted, without artificial additives, only with traditional distilling skills and regional ingredients such as the finest wheat and the purest primary rock spring water from a Natura 2000 European nature reserve. The wheat for ‘DEH’ comes from fields in Biberbach at the heart of the Mostviertel region and is organically certified. It is shredded and carefully processed into a mash, fermented for 72 hours and then distilled 60-fold in a column still to achieve the required purity. Only the ‘core’ is refined for the vodka. After a rest phase for the 96% alcohol, the distillate is reduced to drinking strength with granite water. This is followed by at least a year of storage until the balance and mildness have been achieved.

Destillerie Farthofer in Öhling in the Amstetten district of the Mostviertel in Lower Austria is responsible for the production. The retailer and trademark owner is Frank Hüpperling from Berlin, an architect and drummer. During a band rehearsal with his music band B3+, the ‘DEH’ idea was born and then created together with Josef Farthofer in 2020. The trademark has been registered under his name since 2020 at the German Patent and Trade Mark Office. He has been certified as an organic retailer since 2021. And this is how he himself speaks of his organic vodka: “Quality doesn’t need ice. Mixing, cutting and icing are completely unnecessary here. This vodka is enjoyed pure and at room temperature (18 – 20°C), because the best quality doesn’t need any frost. Only then does its full glory come into its own.”

At the World Spirits Award, gold was awarded to DEH Darauf einen Hüpperling.

Casa Maestri: A long, loyal love of tequila

The Destiladora del Valle de Tequila was founded in the year 2000 by Michael and Celia Maestri, who come from families with deep roots in the Mexican tequila industry. Together, the couple have been involved in the production of tequila for over 70 years – perfect conditions for extra smooth tequila. The result of these efforts has resonated around the world. In addition, they produce for 90 other companies.

Casa Maestri was able to establish itself as the leading contract manufacturer of tequila in Mexico and the eleventh largest exporter within a relatively short time, despite the traditional main competitors. The flagship brand Reserva de MFM is a homage to the blue agave that is cultivated in the hills of Tequila, Jalisco. For this purpose, Michael Maestri conceived a special aroma and taste profile with the well-known Maestra Tequilera Ana Maria Romero.

Priority is given to agaves with a higher sugar content as a basis for higher alcohol production during the fermentation and an increase accordingly of the ester volumes as a basis for more taste. The removal of as many leaves as possible reduces the bitterness and ensures a purer aroma in the end product. The piñas are cooked for a long time in traditional ovens with thick stone walls, making the fibres softer and converting the complex starches into fermentable sugars. After hashing and grinding, the syrup is fermented freely in large tanks. The longer the process, the tangier and more aromatic the tequila is. It is distilled in 5,000-litre copper pot stills.

At the World Spirits Award, gold was awarded to Blanco Casa Maestri Reserva de MFM, Reposado Casa Maestri Reserva de MFM and Añejo Casa Maestri Reserva de MFM.