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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

Gin of Hearts: Social project as a homage to Ghana

The former German national football team player Gerald Asamoah launched a gin project in autumn 2021 along with Michaela Habbel and his friends Timo Marner and Jens Conrad. The name Gin FOURTEEN is a reference to Gerald’s jersey number 14, which has a great significance for him. Due to his professional career, especially at FC Schalke and as a football manager, Gerald Asamoah feels a close bond with the Ruhr region. He wasn’t actually a gin drinker, but he came into contact with the subject through a thank-you project for donations to his foundation for children with heart conditions. The foundations of Gin FOURTEEN were laid back then and positive feedback led to the idea of making it accessible to a wider public.

The production avoids artificial aromas and additives, using ingredients from responsible and sustainable cultivation. Mango and papaya are typical fruits for Gerald Asamoah’s home country of Ghana – the gin is a homage to his homeland and Africa. It is made at the Heinrich Habbel Distillery in the southern Ruhr region. Every bottle supports social projects, including the ‘my Boo Ghana School e.V.’, which enables children in the Ashanti region to attend school and was created by staff at my Boo GmbH, which along with the Yonso Project in Ghana makes bamboo bicycles in Ghana and Kiel.