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Lovely Rita Spirits – With a clear concept for the future

The company Lovely Rita Spirits, based in Arizona, was founded by Ray Rita, Michael Meinerz and Bob Derks. All three have a soft spot for Latin American culture and lifestyle, run a website for the Latino community, and organise fashion shows with South American designers. So it is understandable that their focus is on the fashionable spirit, tequila. To support their activities, they have created a special brand, aimed at a predominantly progressive female audience.

The soft, balanced tequila is produced according to traditional methods in a distillery in Mexico, which has been there for 90 years. Flavoured with a touch of agave, the six times distilled vodka with a corn basis is produced and bottled in Arizona. Using the successful concept, more products will follow, such as tequila varieties with peach and orange.

In order to be able to concentrate on the further development of the brand products, they cooperate with one of the largest distributors in the USA, the Breakthru Beverage Group. In addition, the spirits are available at www.oldtowntequila.com. Brand Ambassador is the Armanetti Group – Frank Armanetti’s family was once the largest spirits dealer in Chicago.

“We as founders and our investors are convinced that, thanks to the quality of the product and the right sales channels, we have two of the three things we need. The rest is a bit of luck and a high enough turnover”, say Michael Meinerz and Bob Derks.

At the World Spirits Award, there was gold for Lovely Rita Vodka, and silver for Lovely Rita Tequila.

Berentzen Group: 250 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2025, there was Gold for Doornkaat Norden Sea Salt Gin and Tres Países Premium Rum.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.