World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Bonner Manufaktur: Small yet exquisite

The Bonner Manufaktur was born from a dream that originated in 2015 – a dream to produce something unique and handcrafted. Specifically, it was about a spirit, produced with passion and dedication following traditional methods. In the beginning it was the naked GiN, which has since won several national and international awards, joined in 2018 by Mr. Williams pear brandy and Mrs. Williams pear liqueur. The same applies for this pair: quality and tradition are the greatest priorities.

The finest ingredients and gentle distillation methods bring the pear out of its slightly dusty niche, as Daniel Wartacz, founder and ‘number one’ in the company, charmingly remarks. In the sub-Mediterranean climate by Lake Constance, the pears can develop their typical aroma on the tree until the very last moment, before being transformed into liqueur and brandy. What that tastes like can be sampled since 2018 in the Wohnzimmer - drinking office on Bonn’s Theaterstraße, the new home of these spirits and slightly unusual tasting evenings. This combination of shop, event room and office is open on Thursdays and Saturdays for those wanting to stock up on special wine and spirit specialities.

At the World Spirits Award, there was gold for Mrs. Williams – finest Williams Christ pear liqueur, and silver for Mr. Williams – finest Williams Christ pear brandy.