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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Spice Island Distilling Co: Gin from the Spice Islands

Centuries ago, many spices were more valuable than gold and reserved just for the social elite in Europe. The Silk Road became inaccessible during the Crusades. Then the Age of Discovery began and soon European ships were navigating the treacherous ocean south of Africa and regaining access to the Spice Islands.

Indonesia is a paradise for distillers, home to around ten percent of the plant types in the world and some of the most exotic spices. Spice Islands Distilling is the first true artisanal distillery, located in Keramas Beach on the tropical island of Bali. They stand out from other manufacturers especially for their commitment to authentic craft spirits in small batches. The centrepiece of the distillery is the 550-litre still, handmade by CARL in Germany. A second distillery has created the capacity for rum, corn whiskey and agave brandies.

The best botanicals for the Indonesian spirits are sourced on the archipelago. East Indies Archipelago Dry Gin contains kecombrang, Andaliman pepper and kemangi (lemon basil) along with traditional juniper, angelica root and coriander. Bali Pink Pomelo Pink Gin has an aroma of freshly cut grapefruit, complemented by ripe Bedugul strawberries from the highlands of Bali. Banda Fine Spiced Negroni Gin is a tribute to the island of Banda, once the only place in the world where nutmeg and mace grew. Both dominate the spice profile in harmony with citrus fruits.

At the World Spirits Award, there was gold for East Indies Archipelago Dry Gin and East Indies Banda Spice Negroni Gin, and silver for East Indies Bali Pink Pomelo Gin.