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Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

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Australian Distilling: Inspired by famous cities

The founder, Michael Hickinbotham, is one of the second generation of the family of distillers who helped shape Australia’s wine and spirits industry. Together with Dr. Graham Jones as Master Distiller he has created unique recipes for gin, inspired by the time he spent living and working in Australia.

The spirits have strong botanic signatures with regional and seasonal ingredients. All the way to the bottle, everything is especially designed with a particular city in mind, and each gin is distilled there in order to capture the city’s ‘spirit’.

The label on Adelaide Gin reflects the copper on which the foundations of the city stand. In the aroma, flowery notes of rose and lavender join forces with spices such as cardamom, juniper, coriander and nutmeg. Sydney Gin stands for the flora of this sunny region and its lively city vibe. The aroma carriers are lemon myrtle, lime peel and orange. The city’s stylish Art Deco architecture is captured in the bottle design, with images of Sydney Harbour Bridge and a hint of the elegance of the 1920s. Perth Gin was launched four days before the first Australian Gin Day (23rd November 2019). Distilled in beautiful Margaret River, warming boronia is paired with lemon myrtle. The golden label is a nod to the gold rush and sunshine, blue skies and the ocean. Brisbane Gin was introduced at the same time, with the freshness of kaffir limes and finger limes as well as ginger. Pink, chestnut brown and gold represent the youth of the ‘River City’, the celebration of nature, sunshine and good company.

At the World Spirits Award, there was gold for Adelaide Gin, Melbourne Gin, Sydney Gin and Perth Gin, and silver for Brisbane Gin.