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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Hödl Hof: Quality for generations since 1542

Alfred Dunst has been running the family business since 1993. His greatest passion is product development. “For me, the skill of distillation is an art form when it is carried out with experience and love. Inspiration is offered by nature that surrounds us. We see it as our duty to only produce our specialities with natural, high-quality ingredients that are carefully selected. We want to provide our customers with the same pleasure in drinking it as we have in making it,” he says.

45 hectares of organically farmed orchards and woodlands provide the raw materials for distillation, wood for heating, as well as for some of the storage barrels and, in addition, ingredients for the products, such as fir tips, wild fruit, mushrooms, roots, etc. Soft water with a low mineral content comes from their own spring in the protected area of the Rabenwaldkogel. Double distillation is carried out in copper vats following an old Styrian tradition. Only the ‘heart’ is extracted and matured in wood, glass or stainless steel.

As a special customer service, the product range is also available in 20 ml bottles. So it is possible to get an idea of the whole range or organise a tasting at home. For over 25 years, an informative schnapps trail has led through the orchards and woodlands, informing visitors about the various fruits, and the manufacture and storage of the products.

The World Class Distillery 2021 (Distillery of the Year 2021 – Bronze) received double gold for Stone Vodka (Spirit of the Year 2021), gold for Stone Red, The Original 1542 Old Classic, Troad Single Cask, Blended Single Malt Whisky and Stone Oak Vodka, and silver for The Original 1542 London Dry Gin Old Oak and Hödl Hof Feuerholz.

Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.