World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Stock Spirits: Tradition, origin and innovative strength

Stock Spirits is one of the leading spirits producers in Europe and offers a high-quality portfolio, connected to its local and regional heritage. Italy is one of the most diverse countries for spirits. From Alpine herbal bitters to Mediterranean citrus distillates, from traditional grappa to modern craft spirits: Italian spirits are known for craftsmanship, regional identity and sensory depth.

Stock Spirits pick up on this heritage. They are based on classic raw materials such as grapes, pomace, herbs, roots, citrus peel and spices, all deeply rooted in the respective regions. Production often follows traditional methods such as discontinuous distillation, slow maceration or natural flavouring, supplemented by contemporary quality standards and precise sensory analysis.

Typical of Italian spirits is their connection to the culinary world: in addition to the variety of aperitifs and digestifs, they are an indispensable part of the eating and drinking culture. Bitter, sweet, spicy or floral – the broad spectrum ranges from clearly structured basic spirits to complex aroma compositions for bar culture and upscale gastronomy.

Stock Spirits offer a broad basis for retail, bars and further processing: consistent quality, a clear profile and versatile in use. They combine Italian origin with international connectivity – whether as the basis for liqueurs, cocktails, modern interpretations of classic recipes or innovative indulgence concepts. With their focus on authenticity, the quality of their raw materials and precision craftsmanship, they exemplify a spirits culture that respects the past and shapes the future.

Limoncè Aperitivo won Silver at the World Spirits Award.

DISM – A little water from the homeland of the Vikings

In contrast to the long history of the northern islands, the spirits from DISM have only been on the market since 2008. The small, select range comprises four products, which are all based on the extraordinary spring water of the Faroe Islands. Filtered through the basalt mountains, it emerges clear and unpolluted. Once only enjoyed by Vikings and pirates, now occasionally by their descendants …

The man behind DISM is Eidesgaard Erling, a newcomer from the world of the internet. As with all the inhabitants of the archipelago he was used to drinking a welcoming schnapps before dinner. This strong tradition is, however, a contrast to the fact that there was no distillery on the Faroe Islands. The schnapps came from Denmark. And that annoyed him. His response: “I’ll make schnapps myself!” Or to put it better, he sought out a top quality base alcohol (from wheat), and then attended to the blending and bottling.

ELDVATN is the name of the premium vodka, LÍVSINS the traditional, mild aquavit from spring water and herbs, in particular angelica and cumin. HAVIÐ claims the title of ‘The world’s strongest aquavit’ (with 50 volume percent, just as the Vikings would have liked it). The fourth in the set is BARALDUR (= juniper), the special gin, which is said to have healing properties. However, the water is of vital importance, it is what gives the ‘good spirits’ their soul. If you don’t believe it, you should take a look at www.dism.fo – the breathtaking photos speak for themselves and the fascinating islands.

At the World Spirits Award, Livsins Vatn, Baraldur and Eldvatn won gold, Havid silver.