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Edelbrennerei Friedl Mair – Fruit classics from a professional amateur distiller

In the small community of Flaurling in the Inn Valley, between Innsbruck and Telfs, lives a successful amateur distiller. He discovered his love of spirits over 25 years ago – and this has now become his great passion. Friedl Mair started out with a small licensed distillery which has been successively expanded and enlarged over the years. Investment in modern technology has given rise to a high quality bonded distillery. Further training and curiosity eventually transformed a hobby into a profession! Success did not take long to come and Friedl Mair is now the proud recipient of numerous awards for his products – as well as winning the Tyrol State Prize twice.

His product range of around 50 items is based on ripe, high quality fruit: from pip fruits (especially apples, pears and quince) to stone fruits (in particular damson and as a cigar brandy, apricot, cherry, sour cherry, sloe, greengage and Mirabelle plum) as well as berries (cranberry, rowanberry, elderberry, raspberry, jostaberry, strawberry and juniper berry), pomace and grape marc and specialities such as gentian, carrot and Jerusalem artichoke. Following processing and distillation in the distilling column, these ‘treats for the taste buds based on traditional Tyrolean fruit distilling’ are left to mature in glass balloons. The brandies are sold in hand-painted bottles and on request can be packaged in gift boxes and wooden boxes.

Participation in the World Spirits Award brought classification as a Master Class Distillery 2013. There was gold for the quince, berry cuvée and muscatel grape and silver for the Williams red and damson cuvée.

Kweichow Moutai – China’s ‘national schnapps’ on the rise

Moutai is the most popular alcoholic drink in China and enjoys a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is served at all official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the southwest of the Guizhou province on the banks of the Chishui, the Red River. Maotai was connected to the road network just short of 30 years ago, which meant that the port became less important. Schnapps production, however, went through the roof. These days, 25,000 tons of the 53 percent alcohol is produced – with enormous increases, year for year.

Traditional methods are used for the distillation of regional raw materials: Johnson grass, wheat and water. Fermentation takes place at high temperatures. During the production process, which takes nearly a year, fresh grain is added twice to the boilers, then boiling and fermentation processes take place. During the many years of storage, a fine soya aroma develops. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, and also in the distillation technique.

At the World Spirits Award, there was gold for KWEICHOW MOUTAI – Legendary China Collection, Dufu Edition.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.