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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

LIEBELEI: Organic liqueur manufactured in Chemnitz

Juergen Lange and Thomas Rebsch are the creative minds behind the small but outstanding production facility in Chemnitz, where organic egg liqueur is manufactured through careful manual work, 130,000 bottles a year: along with the bestseller ‘Pur’ made of organic eggs and bourbon vanilla, also the creamy ‘Schokokuss’ made with three types of cocoa, ‘Spektakulatius’ with its very own blend of spices and the ‘Flotte Orange’ with a hint of organic orange oil. Natural ingredients are exclusively used, without any aromatic substances, colouring agents or additives.

It all started with a romance across many kilometres, during which homemade egg liqueur was given as mutual gifts by Juergen and Thomas. Over the course of time, the recipes were refined and they decided to let family and friends enjoy them too. This heralded the birth of LIEBELEI LIKÖRE and ‘Pur’ soon developed into the ‘must have’ for enthusiasts. The egg liqueur was offered for the first time in 2017 at the Chemnitz Christmas market and quickly sold out. Four weeks later, online sales were launched. Over the years, its presence and turnover has increased steadily and many contacts were forged, because the markets were an optimal multiplier – until they were all cancelled due to Covid. Luckily, the turnover shortfall could be largely compensated for online. In 2021, production was switched to organic. In the meantime, the products are listed at over 300 retailers and suppliers. The next goals are wholesalers and expansion to Austria and Switzerland. The team is growing and a new production building is being opened.

At the World Spirits Award, gold was awarded to the Liebelei organic egg liqueur Pur.

Destilleum Michael Mayer – Specialities from Franconia

In Pflaumheim on the north-easterly edge of the Odenwald forest, Michael Mayer runs his Destilleum distillery with passion and a ‘burning heart’. His motto “Everything is possible, nothing is a must. Normal is for other people!” has accompanied him throughout his life. In 1995, together with a friend, he took over a vineyard in Großostheim near Aschaffenburg in Lower Franconia, but while the vines never really thrived, the berry bushes and sloes grew rampant. So the two of them decided to produce fruit wines: from blackcurrants, raspberries and sloes. Runaway sales at the local Christmas market further encouraged his passion and paved the way for liqueur production. Because Michael Mayer wanted to give his ginger liqueur more aroma, he invested in a distillation system and became a ‘part-time’ distiller – he works full-time for the Großostheim waterworks.

The ‘raw materials’ for the production thrive in his own garden: for example, chilli for the chilli-cherry liqueur, and the family helps pick and process the fruit in his orchard. On a separate plot of land, the creative distiller takes part in the Franconian ‘Mustea’ re-cultivation project, which is responsible for the preservation of old varieties of quince. He has also planted rare varieties, such as sorb, medlar and wild service. The latter requires special, elaborate harvesting, in which four people take four days, standing at least three metres off the ground, to collect 180 kilograms of berries for 4.6 litres of spirit. This also explains why Michael Mayer is well known for his specialities, including elder brandy, quince brandy, medlar brandy, Jerusalem artichoke brandy as well as ginger brandy and spirit. Anyone who wants to know more can make an appointment to view the distillery and enjoy a tasting session, as well as have the possibility to buy products in the farm shop.

At the World Spirits Award, the Destilled London Dry Gin won a bronze medal.