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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

EDMUNDs Liköre: Modern liqueurs following old pharmacy traditions

In the Rats-Apotheke pharmacy in Bötzingen am Kaiserstuhl, Dr. Martin Kullmer produces four herb liqueurs by hand and in small batches. Only the very best raw materials are used, which meet the stringent requirements of the European pharmacopoeia. The enthusiasm for pharmaceutical preci-sion, the love for high-quality spirits and an accidentally discovered recipe for liqueur awakened an unexpected passion for liqueurs in the pharmacist. And so, in autumn 2017, the EDMUNDs brand was founded – in memory of his deceased grandfather, Edmund Dunkel. He was also a passionate phar-macist and principled connoisseur, who impressed his customers with his homemade liqueurs. Based on this traditional recipe, his grandson has developed four new, individual liqueurs to suit modern-day tastes.

The elegant Maranera bitter combines the aromas of aniseed, fennel and coriander with the subtle spiciness of ginger, galangal and cubeb pepper, complemented by the invigorating acerbity from bit-ter orange and wormwood. Krambambuli is a complex liqueur with floral, spicy, fruity and bitter components. The leading role with Kolanitida, an intensively fragrant liqueur, is played by the kola nut. And the powerful Bitterfürst is characterised by tangy herbal notes and spicy sweetness – exciting and impressive.

At the World Spirits Award, there was gold for EDMUNDs Bitterfürst and EDMUNDs Krambambuli, and silver for EDMUNDs Maranera and EDMUNDs Kolanitida.

E. & J. Gallo – Leaders in many areas

E. & J. Gallo in Californian Modesto is the largest wine estate in the world. 14 family members over four generations are actively at work in the privately-run, constantly growing business, which employs 6,000 people worldwide. Ernest and Julio Gallo founded the company in 1933 and from the beginning have placed great emphasis on commitment to the environment. Sustainable, environmentally-friendly, economically viable and socially fair practices still have priority today – and they are proud to be leaders in the field of sustainable wine-growing. Their innovative approach for landscape conservation is known under the term ‘50/50 Give Back’: For every acre of vineyard an acre of land is provided as a habitat for wild animals.

E. & J. Gallo own 15 wine-growing estates in strategic locations in the wine regions of California and Washington, with a total of over 20,000 hectares of vineyards. The wide range of products includes a total of 90 brands, from sparkling wine to spirits. They are exported to over 90 countries around the world. America’s highly acclaimed brandies are elegant and authentic, as well as the three clearly defined styles VS, VSOP and XO – manufactured for 40 years using traditional methods and matured at least two years in oak barrels – there are also varieties with apple and peach liqueur.

At the World Spirits Award, there was gold for Apple, and silver for Peach, XO, VSOP and VS. From the New Amsterdam Spirits product line Vodka, Gin and Lemon Vodka were awarded gold and Raspberry Vodka won silver, and from the Familia Camarena Tequila product line Tequila Blanco was awarded silver and Tequila Reposada won gold.