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Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Bros. J. & M. Ziegler – The art of distillation at the highest level

In Baden-Württemberg’s Freudenberg, in the idyllic landscape on the Main loop near Miltenberg, real craftsmanship takes place at the Ziegler fine fruit distillery. Everything is done with dedication and esprit – from the fruit harvest to labelling the bottles. With this special demand for quality, they have succeeded in rising to become one of the leading distilleries in Germany. These days, every connoisseur knows the name Ziegler, and the fine brandies, spirits, liqueurs, whiskies and fruit vinegars they produce.

A milestone in the 1980s was the introduction of the fine brandy Wildkirsch Nr. 1 (wild cherry), which at the same time was their foot in the door to star-rated cuisine. With cask-aged brandies and 3-litre bottles, in the following years they established themselves on the German gastronomy scene. In 2008, there followed Aureum – the first single malt whisky from Untermain, a homage to the history of the distillery, which originally began as a brewery. In the meantime, the series includes 1865 5 Year, Aureum 1865 Cask Strength, Aureum 1865 Grave Digger Edition and Aureum 1865 Grave Digger – The Bruce (both developed in cooperation with the heavy metal band ‘Grave Digger’), Aureum 1865 Chestnut Cask, Aureum 1865 Whisky Liqueur and Limited Edition Aureum 1865 Cognac Ferrand. Since 2015, a gin has been on the market, in the classic bottle as well as the metal platinum edition, a limited edition of only 3,000 units.

At the World Spirits Award, there was double gold for Saturn peach liqueur (World Spirits Award 2018 & Spirit of the Year 2018), gold for Alte Zwetschke (damson) matured in wooden barrels, Aureum 1865 Cognac Ferrand (Limited Edition), silver for Ziegler Nr. 1 wild cherry brandy 2005 limited, and bronze for mAin Kräuterlikör (herb liqueur).

Schraml distillery in Steinwald – Craftsmanship in historical surroundings

Even hearing the list of the broad range of products makes you want to smell and taste all these delicious things: whisky, fine fruit brandies and the ‘Schraml Reserve’, beer brandies (‘Zoiglbrand’ is a patented speciality made from beer produced in the communities of the Upper Palatinate), spirits and gin, liqueurs and Christmas items.

Gregor Schraml represents the sixth generation in the old family business in Erbendorf. This kind of traditional craftsmanship requires a historical setting: the romantic and mysterious location is the ‘Alte Propstei’ (Old Rectory) in Erbendorf, a 12th century monastery (first mentioned in a document in 1150), whose cross vaults and underground corridors turn every event into something special. An experimental show distillery is being built, where experiments with berries, nuts and raisins will be conducted.

The landscape of the Steinwald nature reserve is craggy and densely wooded. Typical Upper Palatinate fruits such as juniper and elder grow on the meagre soil and the lonely corners of the Scottish Highlands spring to mind. It therefore comes as no surprise that whisky has secured itself a special place in the product range. According to Whisky Guide Deutschland (publisher of ‘Der Whiskybotschafter‘), the 10-year Single Grain Whisky Stonewood 1818 is the oldest known German whisky, making the company the oldest whisky distillery in Germany. Further varieties are the Stonewood Woaz (Single Wheat Malt, 5 years) and Stonewood Dra (Single Malt, 3 years).

Fruit, timber, experience and time – these ingredients are typical of this combination of tradition and modernity. The Schramls want to raise awareness of the superior quality of these products which result from patient, traditional craftsmanship and aim to teach consumers the value of slow enjoyment.

At the World Spirits Award, the distillery was classified as a First Class Distillery 2014 and received gold for the beer brandy, and silver for sloe, Mirabelle plum and gin.