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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Destillerie Freihof: Perfectly crafted Austrian spirits

Originating from the Freihof inn in Lustenau, Destillerie Freihof developed into one of the leading distilleries in Austria under Gebhard Hämmerle. Currently his grandson, Johann J. Drexel, runs the family business in its fifth generation – already since 1885 they have been dedicated to producing fine fruit brandies.

The basis of their success story is the knowledge of where the best fruits grow, harvesting them at the perfect moment, and then concentrating on the processing, fermentation, distillation and storage for the best results. Work on the quality of the distillates is carried out with dedication and without any addition of flavourings and aromas to the fine brandies and schnapps.

Under the brand name Privatbrennerei Gebhard Hämmerle, selected top-quality batches of each harvest year have been processed separately for over 60 years. Further information can be found at: HYPERLINK „http://www.haemmerle.com“ www.haemmerle.com. The products of the Freihof 1885 brand bring together authentic, crafted Austrian spirits with innovative ideas and applications. Further information is available at: https://1885.freihof.com/. All spirits and liqueurs are made from purely natural raw materials and have stood out with their unadulterated taste for decades.

The First Class Distillery received gold for Hämmerle Subirer and Ivanov Pure Vodka, silver for Edelweiss Vodka, Hämmerle Enzian (gentian), Hämmerle Vogelbeere (rowanberry), Hämmerle Williams (pear) and Hämmerle Mirabelle.

WOB Destillerie Wolfram Ortner: 37 Years of Perfection in Taste & Design

This ‘crazy idea’ was launched in 1989 with the premiere of a diva dressed in raspberry-red. Wolfram Ortner has always been committed to fine fruit distillates and has produced them to uncompromising perfection. His penchant for wines matured in wooden barrels led to his first apple brandy being matured in French Limousin oak barrels in 1990. In 2000, apples from the Lavant Valley were stored in Allier, Limousin, Never and Trançais barrels. The first whiskies were produced in 1996, and in 2016 the series of six special rums, fermented with different yeasts and bottled from approx. 40% vol. to cask strength, was launched.

The handling of wood has been perfected over more than three decades, using different types of oak and degrees of toasting. Since 2013, the barrels are no longer toasted, but the wood has been heavily charred. This required significantly longer storage times for the products: Hefe 2014 (yeast) and Apfel 2015 (apple) were bottled at cask strength in 2024, while the Dark 1 and Dark 5 rums were also bottled after around ten years. 2013 also saw the start of the exciting development of recipes for ‘drugs’ made from dried herbs and spices.

On 25 November 2019, there was an explosion at the distillery, and it was not rebuilt. In spring 2024, the last barrels were emptied, twelve products were bottled and the stylish ‘FAP’ line (brandy, rum and whisky) was created. Two apple-wood brandies and a wine yeast-wood product were the fiery finale with the name ‘Omega’. Ortner’s passion hasn’t ended yet, as there are plenty of WOB Spirits in stock, available in the store and at www.wob.at.

At the World Spirits Award 2025, there was Gold for KGB Kräuter-Gewürz Bitter - a true classic in the bitters category.