World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Stuttgart Distillers: A declaration of love to their home town

GINSTR – Stuttgart Dry Gin is a declaration of love to Stuttgart: with only 711 (the local dialling code!) bottles per filling, the Stuttgart airport code in the brand name, and the name of the barrels – the first one had the simple name of Killesberg. The ingredients also come from the region: citrus fruits from local greenhouses meet juniper berries from their vineyards in the Remstal Valley. The carefully filtered Lake Constance water is mixed with original Cannstatt mineral water. All 46 handpicked botanicals that cannot be grown in Stuttgart and its surroundings come from regional traders, mostly from the Stuttgart Market Hall: fresh citrus aromas, the finest juniper, a touch of rosemary, cardamom and coriander for the necessary spiciness; liquorice, kaffir lime leaves, orange blossom, hibiscus blossom and pomegranate seeds provide the perfect complementary note. GINSTR is produced and bottled by the ‘makers’ themselves – so they have total control throughout the process.

Markus Escher – a winegrower’s son, master distiller and herb guru – adds his high demands for quality and handwork. GINSTR is full of his expertise, his passion and his heart and soul. Alexander Franke – born on the Killesberg, a presenter and spirits collector – is known by most people in Stuttgart as ‘Sandy’. At 15 he was Germany’s youngest radio presenter and, since then, radio and TV would be unthinkable without him. It was by coincidence that he met Markus at an interview, and then a dream came true: together they created the perfect gin!

GINSTR – Stuttgart Dry Gin was awarded gold at the World Spirits Award.

Blue Liquors – Blue Mauritius Gold

The name brings luxury to mind, as it actually refers to the legendary postage stamp which was issued in the British Crown Colony in 1847. It took 165 years for Blue Mauritius Rum to come on the market – yet rum production in the island kingdom in the middle of the Indian Ocean actually goes back even further. The first sugar cane plantations had already been set up by the French East India Company in the 18th century. Nearly 90 percent of the farmland of Mauritius is used for the cultivation of sugar cane.

Blue Mauritius Rum is produced using a basis of local sugar cane molasses, which is fermented for 36 hours before distillation. The alcohol obtained is reduced to 60 percent by volume and then stored in South African port wine barrels. Processing and blending is carried out in small quantities, filled in small batches, in striking, square bottles made of heavy French glass. A wooden stopper, with a seal in the form of an old coin and a suede strap and, of course, the ‘stamp-blue’ label round off the elegant outfit. A velvet-covered gift box is also available in this royal colour.

At the World Spirits Award, Blue Mauritius Gold received a gold medal.