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Château de Laubade: Armagnac in its purest form

The largest estate in the Armagnac region has been under the ownership of the Lesgourgues family for three generations. The Château is located at the heart of the prestigious Bas Armagnac region and was founded in 1870. It was purchased by the grandfather of the current owners, brothers Arnaud and Denis, in 1974. The family empire grew over the years to include various other vineyards (Bordeaux, Graves and Madiran). The Ugni Blanc (47%), Baco (30%), Colombard (15%) and Folle Blanche (8%) varieties are cultivated over an area of 103 hectares, forming a broad basis for the refinement of the various quality Armagnacs.

Here, the focus has been on sustainable cultivation for more than 40 years, and so some 600 sheep live on the estate, grazing between the rows of vines and providing plenty of natural fertiliser. More than 2,800 casks containing 430 litres are distributed among seven cellars. Only the best Gascony oak wood is used to make the 150 new casks required each year and these are produced at the company’s own barrel-makers. The ‘treasure chamber’ of this traditional company contains excellent products from more than 80 vintage years dating as far back as 1893. The ‘Methuselahs’ – distilled before 1930 – are stored in glass containers in a room that goes by the name ‘Le Paradis’. The ‘heavenly’ products made by this market leader are exported to more than 50 countries and are ambassadors for French lifestyle and culture.

This Master Class Distillery 2022 received gold for Château de Laubade Les Curiosités l'Enchanteur, Château de Laubade Intemporel 12 Ans Armagnac and Château de Laubade Cask Strength 2003, and silver for Château de Laubade Vintage 1973 and Château de Laubade Vintage 1982.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.