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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Bonner Manufaktur: Small yet exquisite

The Bonner Manufaktur was born from a dream that originated in 2015 – a dream to produce something unique and handcrafted. Specifically, it was about a spirit, produced with passion and dedication following traditional methods. In the beginning it was the naked GiN, which has since won several national and international awards, joined in 2018 by Mr. Williams pear brandy and Mrs. Williams pear liqueur. The same applies for this pair: quality and tradition are the greatest priorities.

The finest ingredients and gentle distillation methods bring the pear out of its slightly dusty niche, as Daniel Wartacz, founder and ‘number one’ in the company, charmingly remarks. In the sub-Mediterranean climate by Lake Constance, the pears can develop their typical aroma on the tree until the very last moment, before being transformed into liqueur and brandy. What that tastes like can be sampled since 2018 in the Wohnzimmer - drinking office on Bonn’s Theaterstraße, the new home of these spirits and slightly unusual tasting evenings. This combination of shop, event room and office is open on Thursdays and Saturdays for those wanting to stock up on special wine and spirit specialities.

At the World Spirits Award, there was gold for Mrs. Williams – finest Williams Christ pear liqueur, and silver for Mr. Williams – finest Williams Christ pear brandy.

Casamigos Tequila – Perfect planning and implementation

Casamigos Tequila is a small range of premium tequila, produced 100% from agaves, which grow in the red clay soil in the cool climate of the highlands of Jalisco in Mexico. This ‘Blue Agave’ – botanical name ‘Agave tequilana F.A.C. Weber’ – belongs to the asparagus family or subfamily of the agave plants. After a maturation period of around eight to ten years, the ‘heart’ of the plant weighs between 50 and 70 kilograms and is known as ‘piña’. Once the roots and leaves have been removed it looks like a huge pineapple.

These raw materials are cooked for 72 hours in the traditional stone ovens, which is much longer than with conventional tequila. The juice that is won during saccharification is very slowly fermented with its own yeasts for about 80 hours, which is twice as long as the industrial standard. It is distilled in traditional copper pot stills, then the Blanco is stored for two months, the Reposado for seven months and the Añejo for 14 months in the best American oak barrels.

The exceptional product was first presented to the public in Miami Beach, Florida, in January 2013 by its ‘discoverers’, George Clooney and Rande Gerber, whose signatures are on the label. Their statement: “Our idea was to make the best-tasting, smoothest tequila around. So we did.”

The jury at the World Spirits Award agreed with this statement and presented double gold three times: for Casamigos Blanco Tequila, Casamigos Reposado Tequila and Casamigos Añejo Tequila.