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Altvater Gessler – Specialities with great tradition

At the end of the 19th century and in the first half of the 20th century, ‘Altvater Gessler’ and ‘J.A. Baczewski’ were well-known brand names, associated with a large variety of high quality alcoholic drinks.

The roots of the company date way back to the 18th century, and the branch, which was founded in Silesia in 1873, gained great importance with the slogan ‘3 words: Altvater – Gessler – Jägerndorf’. It became a purveyor to the court of the Austro-Hungarian Emperor and was awarded gold medals at the world exhibitions in 1888 in Melbourne and St. Petersburg, in 1889 in Barcelona and Brussels, in 1900 in Paris, and in 1904 in Vienna. After the collapse of the Empire, individual businesses were founded in the successor states and licences were issued to manufacturers of Gessler products. After the Second World War, most of the businesses in Eastern Europe were nationalised. Only Vienna remained in the possession of the Gessler family and was run for 60 years by Eduard Gessler. Exports were expanded to Australia, Africa and America. In 1980, his son Elek re-established the company under the name ‘Altvater Gessler – J.A. Baczewski GmbH’: which is still a famous name for spirit specialities following old traditions today.

Classified as a First Class Distillery in 2019, there was double gold for J.A. Baczewski Piolunowka, gold for J.A. Baczewski Orzechowka, Gin Monopolowa, Vodka Monopolowa, J.A. Baczewski Ovovit, J.A. Baczewski Suweren and J.A. Baczewski Whisky, silver for J.A. Baczewski Pomeranczowka and J.A. Baczewski Jezynowka, and bronze for J.A. Baczewski Morelowka and J.A. Baczewski Wisniowka.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.