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Obstbrennerei Hügel: The secret behind the Hügel 22 brand

The family-run private distillery with owner Karlheinz Hügel and his son Christian produces fruit brandies, liqueurs, gin and whisky. This is one of the strengths of the Hügel family: “80 percent of the fruit is hand-picked from our natural orchards in the surrounding area.” The classic range is complemented by the modern Hügel 22 line – from gin to fine brandies.

The company was founded in 2013 as a hobby for the owners of the raw materials. The launch programme included 28 fruit brandies and liqueurs. From 2018 to 2020, Christian completed his training as a distiller and distillery specialist at the technical college for agriculture in Offenburg. This was followed in 2022 by the creation of the premium brand range Hügel 22, with eight exclusively filtered fruit brandies and a gin. The premiere was the presentation of Hügel 22 Whisky Exklusiv, limited to 380 bottles of 0.5 litres each. In 2023, the Hügel 22 range was expanded by ten liqueurs, and in 2025 by three single cask bottlings of whisky.

And what is behind the number 22? Christian Hügel solves the mystery for us: “That’s my lucky number. I was born on the 22nd and grew up at the address Im Dellbrunnen 22 in Hengsberg. I like to drink Scottish and Irish whisky and have also learned to appreciate German whisky. And that’s how the Pirmasens whisky creation came about, the first commercial whisky in the Southwest Palatinate. The base is barley from a wholesaler who tailors it to our own requirements. After three years, the whisky is fine-tuned when it is reduced to drinking strength with water from Pirmasens with a very low degree of hardness.”

At the World Spirits Award, there was Silver for Hügel 22 Whisky Edition 2, Hügel 22 Whisky Edition 3 and Hügel 22 Pflaume (plum in a port cask).

Maison Ferrand – A commitment to tradition in more than 60 countries

In 1989, entrepreneur Alexandre Gabriel met the Pierre Ferrand family, one of the oldest cognac-producing families in France. His vision was to produce cognac following traditional methods, with a personal stamp, to emphasise the character of the Grande Champagne region and create a Premier Cru de Cognac. Tradition and passion, excellent locations, professional distillation, precise storage and careful blending set new standards for traditional products.

“A great cognac should reflect its terroir. Above all, good healthy grapes from the best vineyards are needed. Then the wines are carefully distilled on the yeast, and the brandy is left to mature in old barrels for many years. There are no short cuts, but it makes such a heavenly difference and the result tastes so much better that it is worth the effort! At MAISON FERRAND, there has always been a commitment to this level of diligence and patience.”

The production location is the Château de Bonbonnet in Ars, in the department of Charente, in the middle of the vineyards. In the cellars, the various spirits are stored in cognac, port wine, whisky, sauternes or calvados barrels. This ancient ‘double ageing’ procedure yields outstanding quality. Cognac is distilled in winter in ten small copper stills (maximum 25 hl). The characteristic gin is distilled in spring, the rum varieties of the Plantation brand name, which play an important role, come from the Caribbean.

Maison Ferrand is co-owner of the Domaine Logis d’Angeac, a traditional distillery dating back to 1776. It also includes 110 hectares of vineyards at the heart of the Grande Champagne region.

At the World Spirits Award, there was gold for Pierre Ferrand Ambré, Cognac Ferrand 10 Générations, Citadelle No Mistake Old Tom Gin and Plantation Original Dark.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.