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Taunus Gin: Premium Dry Gin from the Taunus

Roland Braza describes his awaking as: “If parallel to the spiritual there is something like an alcoholic con-sciousness, then mine is made of gin. Sunsets where there were none and sunrises you wouldn’t expect. My silent companion in a glass was with me at the bar, next to me in bed in the morning and has enhanced many a balmy summer evening. The initial spark came at a distilling seminar in Austria, which my beloved wife had given me as a Christmas present many years before, and it led to me founding my own distillery. Laborious tests had the aim of creating a gin whose character expresses the naturalness of the Taunus forests. Fortu-nately, it worked!”

His experience as a hunter and the closeness to nature inspired Roland Braza to choose a woody, bitter aro-ma. Natural ingredients from the region are used. The most elementary ingredient is fresh, young spruce shoots which, together with additional organic botanicals and organic alcohol, create an original forest charac-ter. There are now three varieties – the Heritage Edition with the original recipe, the milder and at the same time ‘woodier’ Dark Forest Edition with a delicate hint of lemon balm and an aroma of mountain ash berries, as well as the Premium Dry Gin Golden Oak, which is stored in new oak barrels from Tokaj. All are produced on site in small batches at the Oberursel distillery and carefully bottled by hand.

At the World Spirits Award, there was silver for TAUNUS DRY GIN Ursel Dark Forest, TAUNUS DRY GIN Ursel Golden Oak and TAUNUS DRY GIN Ursel Heritage.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.