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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

pre·mi·um by S. Kister

Sebastian Kister is the creative mind behind pre-mi-um by S. Kister, a company that stands for exceptional spirits. He devotes himself with great passion and dedication to producing unique brandies from hand-picked, natural ingredients. His particular focus is on spirits made from orchard fruit, which he creates with intensity and precision.

Originally from the picturesque Altmühl Valley with its rich fruit culture, Sebastian has found his second home in Vohburg an der Donau, where he produces today. His philosophy is rooted in the deep conviction that quality of life includes good food, excellent drinks and inspiring company. These values are reflected in each of his products, which are designed to impress both in terms of craftsmanship and emotion. Much more than just drinks, they are an experience. From the first aroma to the last sip, they demonstrate Sebastian’s love of detail and the authenticity of his work. Every drop tells a story of passion, craftsmanship and an unbridled joy in fine spirits. His aim is to make the world of appreciation a little richer – with spirits that not only come from the heart but also touch the heart.

The World Class Distillery 2025 & Distillery of the Year 2025 – Silver (Bitters & Liqueurs) received Double Gold for Altmühltaler Arancello (Spirit of the Year & Award 2025), Altmühltaler Speculator and Altmühltaler Limoncello, Gold for Liqueur Royal, and Silver for Vohburger Nusserl.

STIN Styrian dry Gin: Homage to Styria

Johannes Firmenich, a true southern Styrian, and Reinhard Jagerhofer, a nature lover from Hartberg, discovered their love of gin during their years at the University of Natural Resources and Life Sciences in Vienna. Shortly before they graduated, they had the idea of STIN as a friendship project – a gin according to their taste, with ingredients from their homeland. The two most important ones grow conveniently right on their doorstep: Johannes contributed the south Styrian apples, Reinhard the east Styrian elderberries. Both of them also have a good feeling for what makes a good gin: traditional craftsmanship, careful distilling and of course what goes into it.

28 botanicals provide the diverse aromas and complexity of the Classic Proof. Besides juniper, it is above all the citrus fruits – lemon and orange – as well as south Styrian apples and east Styrian elderberry that make this gin so multifaceted. Other fine spices such as coriander, caraway, cardamom, pepper and ginger form its spicy body. In the limited Distiller’s Cut, pears from south Styrian gardens replace the apples, while the rest remains the same. The Overproof – with the ingredients of the Classic Proof – is reduced to 57 volume percent with Styrian spring water after distillation. The dash of colour in the product range is Sloeberry, macerated and distilled according to the basic recipe, then set again with sloeberries and sugar and macerated again over several weeks.

At the World Spirits Award, there was gold for The STIN – Distiller’s Cut, and silver for The STIN – Classic Proof, The STIN – Overproof and The STIN – Sloeberry.