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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Feldfrucht Agrar: Controlled quality from an old entailed estate

Werner, Christine, Franz and Eva Lehner live and work on an old entailed estate. They know from documents that both the building and the family history go back to 1620. Presumably it has been in existence for much longer, although there is no written record. The thinking in terms of generations and the demand for sustainability also determine the type of land usage, which is environmentally friendly, suited to the location and in harmony with nature. Tradition, a close bond with the earth, as well as the courage to innovate have made the vegetable farm a strong partner for gastronomy and food retailing. The enterprise is a member of the “Wasserbauern” association, in order to set targeted measures for preserving water quality.

Production is according to the EUREP-GAP programme. On the one hand it is more costly, on the other it guarantees the best and most reliable food quality. This should be an incentive for the consumer to buy Austrian products. The products flourish on the deep, fruitful earth at the heart of Leonding in Upper Austria. The main products are sweetcorn (since 1986) and pumpkin (since 1999). In addition, there is a wholesale business with all kinds of vegetables, developed from over 50 years of successful cultivation. A trademark of the enterprise has always been specialities and novelties first in vegetable cultivation and later also in trade. The customers include gastronomy, homes and hospitals, where the controlled quality is valued.

At the World Spirits Award, gold was awarded to Roots Sweet Potato Vodka.