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Fürst von Wrede: Exquisite craftsmanship for all the senses

The story begins on 24th May 1815, as Field Marshal Carl Philipp Fürst von Wrede (1767–1838) received Ellingen Castle, a Teutonic Order castle, from King Max I. Joseph as a royal throne and male fief – today still the seat of the princely house. Out of respect and veneration for the brave field marshal, every firstborn son is given the first name Carl.

The umbrella brand FÜRST CARL combines a variety of businesses, which together act as advocates for the region, tradition, innovation, quality and sustainability. This includes the castle brewery, the brewery restaurant, the brewery shop, the summer toboggan run, the princely farm, management of the princely real estate and the princely forests. The business is currently run by the sixth and seventh generations of the family.

In late summer of 2018 rowanberries of the highest quality from the surroundings of Ellingen were selected for a remarkable speciality – the Franconian rowanberry spirit. The delicate fruits were harvested and their stalks removed by hand. The trick is to harvest the berries at exactly the right time and to carefully process them. Then the spirit is stored for months in cellars until maturity when its wonderful fruity aroma unfolds.

At the World Spirits Award, there was gold for Rowanberry, and silver for Fränkisches Kirschwasser (Franconian Kirsch).

Halewood Artisanal Spirits: Networked global presence

The manufacturer of artisanal spirits based in Great Britain boasts a highly awarded product range and is one of the leading independent distillers in the country, with over 950 employees. The brands are still family-owned and have a global presence, sold in 75 countries. The key markets are South Africa, Russia, Canada, Australia, China and Germany. The company develops, acquires and expands high-quality spirits brands worldwide, showing great competence in distillation, sales, marketing, traditional retailing and e-commerce.

Halewood owns and manages eleven main distilleries and a craft brewery, ten bars and an e-commerce enterprise, The Drop Store, present in Great Britain, Germany, Russia, Australia, South Africa and the USA. Halewood Artisanal Spirits owns distilleries for whisky, gin, vodka and rum, as well as a brewery. Customers include high-end luxury hotels, drinks wholesalers, supermarkets and food retailers. A wide international sales team is present on the markets, also external from the company.

The First Class Distillery 2022 received gold for Dead Man’s Fingers Spiced Rum 37.5%, Dead Man’s Fingers Black Rum 40%, JJ Whitley Vodka Artisanal Vodka, JJ Whitley Vodka Artisanal Gold Vodka and Whitley Neill Connoisseur’s Cut Gin. Silver was awarded to Whitley Neill London Dry Gin, Whitley Neill Blood Orange Gin, Whitley Neill Raspberry Gin, Whitley Neill Rhubarb & Ginger, JJ Whitley Vodka Blue Raspberry, Crabbie’s Yardhead Single Malt Whisky, Samuel Gelston’s Blended Irish Whiskey, Samuel Gelston’s Single Malt Irish Whiskey and Samuel Gelston’s Single Pot Still Irish Whiskey.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.