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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

RTF Distillers: The bar sector treads new paths

Stephan Hinz, a qualified restaurateur, is considered a visionary of modern gastronomy. He earned himself important awards in the bar sector early on, published several reference books, and his bar Little Link in Cologne was lauded as the ‘most innovative bar’ already in its first year of existence. This name also reflects what drives it: doing things differently, treading new paths, overcoming boundaries. He has passed on his knowledge as a speaker at trade fairs and events in over 20 countries. With his companies Hinzself and Cocktailkunst, he supports gastronomy and industry with his expertise and develops pioneering solutions for the industry. This has resulted, for example, in a revolutionary ice cube machine, glass collection and a range of environmentally friendly drinking straws. Even during the COVID-19 crisis, he has shown with great creativity how to make the best of the situation. Along with partners from the drinks industry, he launched the Barback initiative – designed to support the bar sector in the long term through digital solutions.

After over ten years of experience, he developed his own first spirits brand under the name ‘Root to Fruit’, the products Camela (‘journey along the legendary Silk Road’), Ricordino (‘homage to the Mediterranean way of life’) and Kalyx (‘elixir for life artists’). The innovative product range brings together carefully selected natural ingredients with the highest quality standards. A wide range of plants is also used, from fruit and vegetables to herbs and spices. All according to the motto: from the root to the fruit!

At the World Spirits Award, there was silver for Ricordino, and bronze for Camela and Kalyx.

Lehar – The liqueur manufacturer with a successful recipe

Josef Lehar, a relative of Franz Lehar (the ‘king of operetta’), established an enterprise in 1902 that also had to do with composition – in his case harmonious distilled spirits, vinegar, oil, and tea – and which was able to continue growing, even through times of crisis. At the first international exhibition for ‘Trade, Commerce and Social Hygiene’ in 1908, a herb liqueur – the ‘Original Lehar Bitter’ – was awarded a certificate of honour. The company was taken over in 1976 by Mr. and Mrs. Wiesböck and transformed into the company it is today. Since March 2007, Dietmar Messner, a qualified graduate in business administration and a market researcher, has been running the business according to tradition as the owner.

Today, a wide range of high quality products is available at the modern company in Ebreichsdorf: the company focuses predominantly on the production and bottling of alcoholic products from Austria and abroad, the production and trade of speciality foods and diabetic products as well as other health, pharmacy and cosmetics products. The spirits sector deals with liqueurs, brandies, spirits, schnapps, rum and bitters as well as international brands, Gerasdorfer brandies and fruits in alcohol.

Together with the more than 100 years of experience, high processing reliability and strict quality controls ensure an appealing price-performance ratio for all Austrian retail chains, regionally organised and non-organised specialist dealers, retailers and the catering industry. Lehar’s success is not limited to Austria – the company’s fine products are also appreciated internationally, with exports to Germany, Hungary, Hong Kong, Switzerland and Slovakia.

Lehar’s imaginative compositions won classification as a ‘Master Class Distillery 2014’ at the World Spirits Award, with gold for the Likörmacher Herb Liqueur, Likörmacher Egg-Poppy Liqueur, Likörmacher Advocaat-Rum-Coconut and Likörmacher Hazelnut, and silver for the Likörmacher Advocaat-Vanilla and Likörmacher Damson Liqueur.