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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Weingut Beate & Reinmund Reiterer: Versatile epicureans

Five generations of viticulture tradition, an inn and guest rooms – at first glance, it’s a normal Kitzeck vintner family. This is far from the truth, because the Reiterers practice a ‘winegrowing culture for the unconventional’, in a designed ambience with creative indulgences. In addition to traditional inn cuisine, Beate is keen on a contemporary interpretation, with high-quality products from the region such as trout mousse, raw venison ham, wild boar muffins and more. Reinmund’s passion is on the ‘liquid’ side. With their sensory awareness and internal sampling, they trained their three adult sons to become reliable partners when it comes to the evaluation of foods, wines and distillates. The latter have been produced for generations and also brought the winemaker and cellar master to gin: “Its multilayered and complex aspects, similar to a quality Sauvignon Blanc, attracted me from the very beginning.”

It started with a table still that a regular guest of the family had given as a gift years before. “A pharmacist’s scales for the dosages, a walk through the forest and a visit to a spice shop – that was it. After the first winter the table still remained in place, and in the second winter it became clear that I might be onto something. So I switched to a column still.” In the meantime, Distilled Dry Gin is produced using the pot still procedure, with time-consuming double distillation and a lot of manual work. The composition of 18 botanicals, along with the combination of maceration and percolation have one united aim: “Complexity! No aroma may be dominant, instead the gin should consist of a subtle whole!”

At the World Spirits Award, there was silver for Distilled Dry Gin.

United Spirits Limited – A market leader in India

Whisky, brandy, rum, gin and vodka are the flagship products of USL, the largest spirits company in the world. Its history dates back to the 19th century and the country’s British-influenced history. In addition to its 100% subsidiaries Whyte & Mackay and Bouvet Ladubay, brands such as McDowell’s, Bagpiper, Dalmore, Jura, Black Dog, Signature, Antiquity, Royal Challenge, DSP Black, Director Special, Old Tavern, Haywards, No.1 Brandy, Honey Bee, McDowell VSOP Brandy, No.1 Celebration Rum, Old Cask Rum, Pinky Vodka, Romanov Vodka, White Mischief Vodka, Vladivar Vodka and Four Seasons are also part of the comprehensive portfolio. More than a million cases from 22 of the approximately 140 brands in total are sold each year.

Over 165 awards in international competitions emphasise the high quality of the products: Mondial, International Wine and Spirit Competition (IWSC), International Spirits Challenge (ISC), World Beverage Competition (WBC), Monde Selections, Mundusvini, International Taste & Quality Institute (ITQI), Beverage Tasting Institute (BTI), The Scotch Masters, Vodka Masters England, etc.

USL is a true innovator, as in the case of the first ‘pre-mixed gin’. It was also a pioneer of spirits sold in cardboard cartons in India and produced the first Single Malt in Asia to be based on the Scottish tradition and the first ‘diet versions’ of whisky and vodka in India. The company’s products are exported to 37 countries across the world, and in India itself, distilleries and sales offices are distributed across the country, encompassing a team of over 7,500 people. A well-equipped Technical Centre was established in 1989 where scientists from different fields work on quality assurance and innovation – chemists, microbiologists, biotechnicians and nutritional experts. Top quality standards for the numerous production sites are also developed here.

At the World Spirits Award, there was gold for the White Mischief Ultra Pure Vodka.