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Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Vesterhavsmost: Danish specialities made of apple cider

The TONOW Distillery is part of the family-run Vesterhavsmost & Laubjergs Planteskole in western Denmark, near the North Sea. This is where the family started with the cultivation of various berries and apples at the beginning of the 1980s, later they added plums, elderflower and walnuts. The distillery was first registered as a wine producer to be able to work with the raw material. All the fruits are processed into juices and spirits, from the fruit to the finished bottle, all at the same site.

Vesterhavsmost is much more than an apple plantation for juice production. The company focuses on monovarietal juices, from classics to new, intensive varieties, to preserve the characteristic taste and to emphasise the typical aromas. The apples are picked by hand and processed within two days. The dried pressed residue is used for bread, muesli and so on. Their own orchard allows full control of perfect quality. The marine climate ensures a long ripening time and plenty of natural acidity. The centrepiece of the production is a product range comprising Eau de Vie, barrel-matured brandies and liqueurs. TONOW® Eau de Vie is the result of distilling apple cider. They work with a Müller Aroma® distiller, which is perfectly suited to extracting the aroma profile. The raw spirit with 83 volume percent matures in steel tanks and is later reduced to 42 volume percent – with water from their own site with protected groundwater.

At the World Spirits Award, there was silver for TONOW® Eau de Vie Cox Holstein and Apple Liqueur (Pommeau).

Stroh – The Spirit of Austria

The traditional Stroh brand is a symbol of the Austrian attitude to life. Sebastian Stroh laid the foundation for the company’s success story in 1832 when he began the commercial production of liqueurs and rosolios. By 1926, 100 different specialities and 1.2 million bottles were already being produced. In 1969, Hanno Maurer-Stroh took over as the fifth generation manager of the family business at the age of 21 and redesigned it to suit the requirements of the modern market. In 1994, Stroh was the leading spirits brand in Austria and the brand is also sold in over 30 countries across the world. Following the merger with Stock and other changes, Harold Burstein, Managing Director of Stock Austria, took over the company management in August 2008 as part of a 100% management buyout. Stroh rum has been 100% produced in Austria since spring 2009 and is still refined using the finest essences and flavours.

The novelty STROH Fire is a liqueur based on a recipe from the 19th century that was believed lost. The combination of the distinctive STROH flavour and an infusion of the Hot Bird’s Eye chilli, which is also produced in the factory, has the potential of becoming the hot shot of the catering and bar scene. STROH Fire tastes good as an ice-cold shot or as a basis for spicy long drinks. It goes well with intensive soft drinks such as ginger beer or Almdudler.

At the World Spirits Award, there was gold for Stroh Fire Chili Spiced Liqueur.