World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Distillery Cutura: Perfect craftsmanship through dedication

Marijo Cutura’s roots lie in former Yugoslavia, a region where distilling schnapps is still deeply rooted. “My granddad was a keen schnapps distiller, now I have taken over with dedication and commitment. A passion for the trade, a love of detail and a fascination with gin characterise my creations. They are intended to enrich special moments in life. I would like to bring people together and delight them with high-quality taste experiences.”

He continues this tradition today in Ilsfeld in the Swabian lowlands at the gateway to Heilbronn. The cultivated landscape is characterised by orchards and vineyards – a perfect inspiration for the products. In addition, hand-picked ingredients are meticulously prepared and often distilled multiple times in a small handmade copper still. All of this ensures that the distillates and liqueurs are imbued with a unique character and a special touch.

The Dry Gin – with an intense hint of juniper and a waft of citrus fruit – is an ideal basis for tonic waters and cocktails but can also be enjoyed neat or on the rocks. Chef Pero Adriatic Dry Gin – developed with the Croatian gourmet chef Pero Savanovic – brings together all the merits of a New Western Dry Gin and a Mediterranean touch. Modest juniper is complemented by a filigreed citrus aroma and rounded off by the floral length of hibiscus.

At the World Spirits Award, there was gold for Chef Pero Adriatic Dry Gin.

Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.