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Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Brennerei Vallendar: The highest distilling standard for over 30 years

Manufacturing theory is put into practice here. No product gets into a bottle without the involvement of Hubertus Vallendar. He is devoted to what he distils – his creations are more than spiritualised nature, they are spiritual naturalness. He is a perfectionist when it comes to distillery. His distilling method is his own highly modern concept. Hubertus Vallendar stands for innovation and excellent products. He devises new recipes with imagination and dedication. This is a task that poses new challenges for each natural product.

The careful selection of raw materials focuses particularly on the local region. The red Saturn peach grows right on their doorstep in the idyllic Moselle valley, as well as Riesling grapes for the best pomace and yeast brandies. In addition, fine fruits are purchased from the best growers in Europe, and exotic products are imported from around the world: tea and coffee, juniper and mango, ginger and bananas. They value sustainability and personal contact with producers. The variety is the broad basis for a remarkable palette of fine brandies, spirits, gourmet sprays, liqueurs, gins and whiskies, which are regularly the focal point of exclusive degustations.

Summary of the World Spirits Award: World Class Distillery 2026 OBB, World Class Distillery 2026 OBS, Master Class Distillery 2026 BILI and World Spirits Award 2026 for 2 x World Class, 1 x Master Class and Lifetime Achievement. There was Double Gold for Orangengeist (orange), Kakaogeist (cocoa), Riesling Hefebrand (yeast brandy, cold-fermented) and Waldhimbeerbrand (wild raspberry), Gold for Haselnuss Piemont (hazelnut), Zitronenmyrte Geist (lemon myrtle), Marc de Moselle (Riesling pomace brandy), Kirschbrand Barrique (cherry), TONI Boonekamp bitters, Zitronengeist (lemon) and Berto’s ROSSO bitter liqueur, and Silver for Anisgeist (aniseed, 100% star anise), Bananenbrand (banana), Sauerkirschlikör (sour cherry) and Amaro Waldkräuter herb liqueur.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.