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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Várda Drink – Hungarian specialist for bitter liqueurs

One of the oldest and largest manufacturers on the Hungarian spirits market is also one of the leading producers in the country due to its broad range of products. The predecessor of the present-day company was founded in 1922 in the northeast-Hungarian town of Kisvárda, was nationalised in 1950 and re-privatised in 1993.

The town gives its name to one of the main products in the diverse product range: Várda Keseru is a liqueur speciality, full of character, pleasantly sweet, bitter and spicy at the same time, made from 34 different herbs and spices. Várda Keseru Szilva is made with plum extract and is matured for some time in wooden barrels. This variety is very popular with traditional sweets – or simply to warm yourself up. In 2017, the company developed a new range of products with the name Hunor, which rounds off the bitter character with fruit tastes such as orange, lime and blueberry.

In Hungary, bitters is the most popular spirit and Várda Keseru one of the most successful traditional specialities, especially in the east of the country – Hungarians swear by the medicinal effect on their health. In 2018, a re-launch of the features is on the cards with more sophisticated labelling and packaging.

At the World Spirits Award, there was double gold for Várda Bitter Liqueur, gold for Várda Bitter Plum Liqueur, Hunor Hunters’ Liqueur, and bronze for Hunor Hunters’ Liqueur Lime.

Guqi Whisky Distillery: World-class Chinese whiskies

The combination of Chinese tradition and Western craftsmanship is the basis for this whisky of the future. Inspiration comes from different cultures, resulting in a fusion of Chinese fermentation know-how, French distillation finesse and Scottish ageing wisdom. The focus is on China, using the Baijiu solid method to increase the concentration of aromatic compounds. Camus’ patented process achieves the highest concentration of aromatic substances. Scottish knowledge is based on the use of bourbon, cognac and Changbai Mountain Mongolian oak casks. The icing on the cake is a Chinese herbal essence based on traditional medicinal herbs and medical wisdom.

The Guqi Whisky Distillery is a joint venture between the Gujinggong Group and the Camus Group. The huge facility in Bozhou comprises production, research, customer experience and sales. The distillery combines elements from the region, known for its spirits and traditional herbs, with distillation techniques associated with cognac and maturation in Scotch whisky. The production integrates tradition and modern technology: three-stage mashing with variable temperatures to optimise extraction of fermentable sugars from the grain, 168-hour fermentation for slow interaction between yeast and wort, and pot still distillation to separate and refine alcohol and the essence of the herbs. The grand finale is double distillation in small batches with selection of the head components: for the ‘LIGHT’ style, the best foreshots and the fruitiest and freshest components; for the ‘RICH’ style, the best foreshots and the richest, spiciest and most floral essences.

The two new makes, Light Single Malt and Rich Single Malt, received Silver at the World Spirits Award.