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PITÚ – A successful brand from Brazil

Brazil’s second largest sugarcane spirits brand is also the best-selling export brand. In Germany, PITÚ is the best-known brand in its class and is most commonly used as a spirit to make PITÚrinha, the premium Caipirinha with PITÚ. PITÚ has been imported directly from Brazil since as long ago as 1972, and is bottled in Germany. The brand owner for all European countries is the Anton Riemerschmid, Weinbrennerei & Likörfabrik GmbH & Co. KG company, which has been 100% owned by the Underberg Group since September 1996.

The Brazilian company Engarrafamento PITÚ Ltda. was founded in 1938 by two traditional families from the north-east of Brazil – Cândido Carneiro and Ferrer de Morais. The distillery is located in Vitória de Santo Antão in the federal state of Pernambuco. The company is now in its fourth and fifth generation of managers. The search for a trademark quickly led to the name ‘PITÚ’, the colloquial name for the freshwater crayfish, Macrobrachium carcinus, which can be found in a river close to the distillery.

At the World Spirits Award, PITÚ was awarded gold as usual.

Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.