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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Blackriver Gin: Organic spirit from Saarland

Blackriver Gin is the first organic gin from the Bliesgau Biosphere Reserve in Saarland. The two founders, Christian Ehrhardt and Christian Hurth, are proud Saarland locals who also spent their childhood here. It was important to them to create a gin that reflected their own values: a focus on regionality, sustainability and dedication to the homeland. Great importance was therefore attached to the quality and the origins of the ten botanicals, including typical regional ingredients such as buckhorn plantain.

In the interests of high product standards and the aim of offering 100% organic quality with regional ingredients, they looked for a suitable partner and found one in the Monter Distillery in Hemmersdorf in the Saargau region, near the French border. The family enterprise has been in operation since 1846, now already in its sixth generation, and has organic certification. An organic pure alcohol on a wheat basis is distilled with the botanicals in small batches. Several macerates give the gin its special colour and individual flavour. The careful production process comprises many controlled steps to preserve the aromas of the organic botanicals. Their expert adviser was Wolfgang Maffert, a fine spirit sommelier from the distillery and a gin lover. With a lot of experience and a special touch, the gin composition is very accomplished. The dense aromas combine herbs such as rosemary, apple mint and lavender, as well as fruity elements such as raspberries, blueberries and lemon peel, with a subtle hint of juniper. The taste is pleasantly mild and lasting. The colour is unusual: a delicate violet with a hint of rosé.

At the World Spirits Award, silver was awarded to Blackriver Bliesgau Bio Gin.