World-Spirits Online Guide Abo – order now

Yerevan Brandy Company – Ararat: Cultural heritage from Armenia

The history of wine-growing in Armenia dates back over 3,000 years, and brandy has been distilled for over 150 years. Businessman Nerses Tairjanz, inspired by his cousin Vasily Tairov, a wine-growing expert, founded a wine and schnapps factory in the capital Yerevan in 1877. His entrepreneurial spirit and curiosity were his starting capital, the natural resources lay in the ideal conditions of the Ararat valley for the quality of the grapes. In a few decades, the Armenian brandy gained recognition far and wide.

In 1899, the company was sold to the Russian merchant dynasty Schustow, a large alcohol distributer in Eastern Europe. At the World Exhibition in Paris in 1900, the brandy was awarded the ‘Grand Prix’ and received the right to be called ‘Cognac’. In 1922, Armenia became a Soviet Republic and the company was nationalised. It had a monopoly on the manufacture of brandy in the Armenian SSR and brought in high tax revenues over 70 years. Following the demise of the USSR and the new founding of the state of Armenia in 1991, the company lost the monopoly. In 1998, it was privatised and sold for 30 million US dollars to the Pernod Ricard Group. More than 90 percent of the products of the Yerevan Brandy Company are exported worldwide to 35 countries. The flagship brand is Ararat Brandy, of which there are varieties stored in a ‘treasure chamber’ for decades.

At the World Spirits Award, there was gold for Ararat Ani and Ararat Akhtamar, and silver for Ararat Nairi.

Turku Distillery: Enthusiasts on the way to an ideal vodka

Two engineers, Tapio Järvenpää and Jari Varjo, came up with the idea of their own vodka as they were sailing through the Turku archipelago. They felt that there were not enough handcrafted vodkas and that the market was going in the wrong direction with more and more filtering methods. They wanted a vodka where they could easily say what it consisted of and how it was made. “Charcoal belongs to the barbecue, sand to the beach, silver to the table, platinum to the catalytic converter and diamonds to jewellery. None of these are required for making vodka, unless mistakes are made in the selection of raw materials or in the production process.” With the engineers’ love of precision, the bar was raised high. Along with acquaintances from various professions – Pasi Kuronen, a foodstuffs and marketing professional, Sami Halinen, an IT and process technician, and Petteri Rosenberg, a gastronomy expert and retailer – they founded the company in 2020.

Kaiho Single Estate Organic Vodka is a handcrafted, unsweetened, unfiltered organic vodka from the southwest of Finland. The entire production takes place within their own facilities. From the outset, their own vodka with a 96% basis was produced: SSWB (Spirit of Southwest Breeze) made of local organic winter wheat, ground on-site, mashed and fermented, and then distilled in a high-quality 20-step column still. It is diluted to 40.2 percentage by volume with crystal clear water from a natural spring 50 kilometres away. Production is climate-neutral; with emission-free electricity, heating through an organic power plant and the processing of by-products to organic energy.

At the World Spirits Award, silver was awarded to Kaiho Single Estate Organic Vodka.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.