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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Corralejo – Top tequila from blue agave

Tequilera Corralejo, also known as Hacienda Corralejo, was founded in 1775 by Pedro Sánchez de Tagle and was one of the first commercially producing distilleries for tequila in Mexico. The site is open to the public and today also houses the Museo del Vino y la Botella, a wine and bottle museum. The historic significance of the site highlights the fact that the ‘Father of Mexican independence’ was born here 220 years ago – the priest, scholar and revolutionary Miguel Hidalgo y Costilla. The premium products of the company are also typically Mexican and are exported to more than 77 countries across the world, in particular Asia, Europe, America and the Caribbean: Tequila Blanco, Reposado and Añejo and the special Triple Destilado and Gran Corralejo.

The basis for the tequila is blue agave (Weber Blue Agave) with its lengthy growing cycle of 8 years. It is produced in specific controlled areas and harvested by hand once fully ripe. The hearts of the agave (piña) weigh approx. 80 to 100 pounds. After checking the quality and sugar content, they are sliced and slowly cooked under steam in the stone oven for 30 hours. The agave juice is then extracted as part of a shredding process and fermented with yeast developed especially for the company. Distillation takes place in a copper vessel before the distillate is stored in French oak casks and bottled in traditional bottles with a special colour code for each product such as the Blanco in white.

The Corralejo Tequila Blanco and Los Arango Tequila Blanco were awarded gold at the World Spirits Award.