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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Yerevan Brandy Company – Ararat: Cultural heritage from Armenia

The history of wine-growing in Armenia dates back over 3,000 years, and brandy has been distilled for over 150 years. Businessman Nerses Tairjanz, inspired by his cousin Vasily Tairov, a wine-growing expert, founded a wine and schnapps factory in the capital Yerevan in 1877. His entrepreneurial spirit and curiosity were his starting capital, the natural resources lay in the ideal conditions of the Ararat valley for the quality of the grapes. In a few decades, the Armenian brandy gained recognition far and wide.

In 1899, the company was sold to the Russian merchant dynasty Schustow, a large alcohol distributer in Eastern Europe. At the World Exhibition in Paris in 1900, the brandy was awarded the ‘Grand Prix’ and received the right to be called ‘Cognac’. In 1922, Armenia became a Soviet Republic and the company was nationalised. It had a monopoly on the manufacture of brandy in the Armenian SSR and brought in high tax revenues over 70 years. Following the demise of the USSR and the new founding of the state of Armenia in 1991, the company lost the monopoly. In 1998, it was privatised and sold for 30 million US dollars to the Pernod Ricard Group. More than 90 percent of the products of the Yerevan Brandy Company are exported worldwide to 35 countries. The flagship brand is Ararat Brandy, of which there are varieties stored in a ‘treasure chamber’ for decades.

At the World Spirits Award, there was gold for Ararat Ani and Ararat Akhtamar, and silver for Ararat Nairi.