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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Ironworks Distillery – Handmade in Nova Scotia

Nova Scotia is the second smallest province of Canada and is located on the Atlantic coast. In the historic port of Lunenburg – the home of the famous Bluenose schooner – Pierre Guevremont and Lynne MacKay founded their distillery in 2010. It is located in a small house dating from the 19th century, which previously housed a smithy, and because it has retained the character it carries the name ‘The Blacksmith’s Shop’. Where once ‘hardware’ was hammered for the Bluenose schooner, now vodka, gin, rum, brandy and liqueurs are produced in small batches. One speciality is Canada’s only vodka made from apples, but the bottled pears – 400 to 500 a year – also reflect commitment to the region.

Ironworks is a distillery with a clearly defined philosophy: ‘Made in Nova Scotia = Jobs in Nova Scotia’. The products are produced by hand from start to finish and personally monitored at every phase. Great value is attached to high quality ingredients from the region: apples, pears, berries, grapes or rhubarb, which come from their extensive partner network – and travel no more than 150 kilometres. The molasses for the rum is imported from Guatemala. The cellar has a capacity for 30,000 litres, and at the moment there are about 200 oak barrels stored there.

At the World Spirits Award, the handmade products were convincing: there was gold for Ironworks Apple Brandy and Ironworks Gin, silver for Ironworks Aged Pear, Ironworks Rum and Bluenose Rum.

Nordic Premium Beverages: High percentage from the far north

Ilomantsi is the easternmost community in Finland, situated in North Karelia on the border with Russia. The company was founded here in 1989 and initially produced berry wines and spirits for the local market. Today it focuses on distillates. The natural landscape plays its part in only the highest quality, purest raw materials being processed. All the spirits, wines, sparkling wines and liqueurs are made of carefully selected berries and plants from Finland. True to the origins in the land of 187,888 lakes, exclusively fresh spring water is used as the basis for the drinks. And the development of a new product always starts with a story.

In the case of Oath Gin, it started with the Finnish Formula 1 racing driver Valtteri Bottas asking whether a gin could be manufactured for him. He originally only wanted a single batch for himself and his friends, but he liked the end product so much that he wanted to share his enthusiasm and make it available on a wider scale. In the beginning, there was the idea of apple and oats (coming from fields belonging to Bottas’ family), actually an apple cake. With the innovative idea of vacuum distillation of the apple peel, the master distiller Asko Ryynänen succeeded in capturing the essence of this traditional bakery item in the form of a gin. Together with the subtlety of the oats, juniper berries, a few additional secret ingredients and their own naturally filtered spring water, a New Western Style Gin emerged.

At the World Spirits Award, bronze was awarded to OATH Gin.