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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Stock Spirits: Tradition, origin and innovative strength

Stock Spirits is one of the leading spirits producers in Europe and offers a high-quality portfolio, connected to its local and regional heritage. Italy is one of the most diverse countries for spirits. From Alpine herbal bitters to Mediterranean citrus distillates, from traditional grappa to modern craft spirits: Italian spirits are known for craftsmanship, regional identity and sensory depth.

Stock Spirits pick up on this heritage. They are based on classic raw materials such as grapes, pomace, herbs, roots, citrus peel and spices, all deeply rooted in the respective regions. Production often follows traditional methods such as discontinuous distillation, slow maceration or natural flavouring, supplemented by contemporary quality standards and precise sensory analysis.

Typical of Italian spirits is their connection to the culinary world: in addition to the variety of aperitifs and digestifs, they are an indispensable part of the eating and drinking culture. Bitter, sweet, spicy or floral – the broad spectrum ranges from clearly structured basic spirits to complex aroma compositions for bar culture and upscale gastronomy.

Stock Spirits offer a broad basis for retail, bars and further processing: consistent quality, a clear profile and versatile in use. They combine Italian origin with international connectivity – whether as the basis for liqueurs, cocktails, modern interpretations of classic recipes or innovative indulgence concepts. With their focus on authenticity, the quality of their raw materials and precision craftsmanship, they exemplify a spirits culture that respects the past and shapes the future.

Limoncè Aperitivo won Silver at the World Spirits Award.

Kornbrennerei H. Heydt – An awareness of tradition and trends

The medium-sized family business was founded in 1860 in Haselünne, which is in Emsland in Northern Germany, an area which lives from agriculture, grazing and forestry. The home distillery developed into an important business over the generations. Grain has always been the base, and over the years the product range has been continually improved and expanded. Wheat distillate was reinterpreted to make this forgotten kind more accessible again to consumers. The grain distillate, which is distilled in their own distillery, matures over several years in carefully selected wooden barrels. Hubert Heydt is a member of the fourth generation of the family to run the business and he has always looked ahead, just like the company’s founder: “We still have lots to do! Our barrel storage cellar has many a treasure ready for our customers.”

The portfolio includes traditional brands from the clear spirits category, herb liqueurs, light fruit spirits and vodka-based contemporary brands. The product philosophy is focused on the further development of existing products by taking over traditional brands that are well-known. The ‘Steinhäger’ is one such product. Heydt has, however, also established new trends with its own brands; the ‘light power products’ are a success story in themselves. Limited editions are marketed under the ‘Heydt Manufaktur’ label.

At the World Spirits Award, there was a haul of six gold awards and one silver.