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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Grasovka: Vodka with the pure mildness of nature

Grasovka, the vodka with the power of bison grass, has been a brand of the Underberg Group since 1976. The special feature of this Polish vodka speciality is based on its flavouring with bison grass, which grows in the Bialowieza National Park on the border between Poland and Belarus. Its excellent quality is also evident from the premium packaging with the embossed bison on every bottle. The modern, fresh look is underlined by the ice-blue cap, a symbol of the cold, clear water of Polish lakes.

The farmers in Bialowieza started flavouring their ‘drop of water’ with this lush grass centuries ago. The bison grass in the forest clearings is harvested by hand in early summer, dried in the sun, bundled together and cut to the right length. Then vodka is poured over the grass several times to acquire an aromatic essence. Following a strictly guarded recipe, this extract is combined with vodka made from grain until the colour, aroma and flavour meet the premium standards. Finally, the vodka is filtered once again and bottled together with a hand-picked stem of bison grass as its typical hallmark. Due to its pleasant, mild taste, this original Polish vodka is mostly enjoyed neat, but can also be used to prepare a number of mixed drinks and cocktails.

At the World Spirits Award, there was gold for Grasovka Bisongrass Vodka.

Cezana: Gin and rum from the south of Romania

The Magura Zamfirei distillery is situated in the Greater Wallachia area in the south of the country. After over 15 years of experience in agriculture and the cultivation of wheat, barley, rye and corn, Cezana implemented the latest technology, automation software and digitisation at all levels in 2021, following the logical progression from farming to alcohol production. All the natural ingredients were available, as well as the expertise for manufacturing first-class products. In 2022, they worked with two small facilities, an 85-litre hybrid still and a 50-litre iStill. 15,000 bottles a year can be distilled with the pot stills. A 1,000-litre mash tank and a 1,100-litre fermentation tank are equipped with an automation system for controlling all mashing and fermenting processes. Filling and labelling are semi-automatic, with a capacity of 1,000 bottles per day.

Dry Gin No. 4 is the first 100% hand-crafted Romanian gin, processing juniper berries, citrus fruits, hibiscus, chokeberry and blackberries, as well as local herbs. Moonlight Gin is distilled at full moon from 15 botanicals, along with juniper there is also coriander, cardamom, blackcurrants, orange and lime peel, pink pepper, ginger, angelica root, liquorice root, vanilla, cinnamon, grains of paradise (Guinea pepper), iris and Clitoria ternatea blossom. The latter provides the unusual ultramarine blue colour. For Haiduc Rum White, sugar cane molasses from South America is traditionally processed by the master distiller.

At the World Spirits Award, gold was awarded to Moonlight Gin and Haiduc Rum White, and silver to Dry Gin No. 4.