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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

E. & J. Gallo – Leaders in many areas

E. & J. Gallo in Californian Modesto is the largest wine estate in the world. 14 family members over four generations are actively at work in the privately-run, constantly growing business, which employs 6,000 people worldwide. Ernest and Julio Gallo founded the company in 1933 and from the beginning have placed great emphasis on commitment to the environment. Sustainable, environmentally-friendly, economically viable and socially fair practices still have priority today – and they are proud to be leaders in the field of sustainable wine-growing. Their innovative approach for landscape conservation is known under the term ‘50/50 Give Back’: For every acre of vineyard an acre of land is provided as a habitat for wild animals.

E. & J. Gallo own 15 wine-growing estates in strategic locations in the wine regions of California and Washington, with a total of over 20,000 hectares of vineyards. The wide range of products includes a total of 90 brands, from sparkling wine to spirits. They are exported to over 90 countries around the world. America’s highly acclaimed brandies are elegant and authentic, as well as the three clearly defined styles VS, VSOP and XO – manufactured for 40 years using traditional methods and matured at least two years in oak barrels – there are also varieties with apple and peach liqueur.

At the World Spirits Award, there was gold for Apple, and silver for Peach, XO, VSOP and VS. From the New Amsterdam Spirits product line Vodka, Gin and Lemon Vodka were awarded gold and Raspberry Vodka won silver, and from the Familia Camarena Tequila product line Tequila Blanco was awarded silver and Tequila Reposada won gold.