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Lovely Rita Spirits – With a clear concept for the future

The company Lovely Rita Spirits, based in Arizona, was founded by Ray Rita, Michael Meinerz and Bob Derks. All three have a soft spot for Latin American culture and lifestyle, run a website for the Latino community, and organise fashion shows with South American designers. So it is understandable that their focus is on the fashionable spirit, tequila. To support their activities, they have created a special brand, aimed at a predominantly progressive female audience.

The soft, balanced tequila is produced according to traditional methods in a distillery in Mexico, which has been there for 90 years. Flavoured with a touch of agave, the six times distilled vodka with a corn basis is produced and bottled in Arizona. Using the successful concept, more products will follow, such as tequila varieties with peach and orange.

In order to be able to concentrate on the further development of the brand products, they cooperate with one of the largest distributors in the USA, the Breakthru Beverage Group. In addition, the spirits are available at www.oldtowntequila.com. Brand Ambassador is the Armanetti Group – Frank Armanetti’s family was once the largest spirits dealer in Chicago.

“We as founders and our investors are convinced that, thanks to the quality of the product and the right sales channels, we have two of the three things we need. The rest is a bit of luck and a high enough turnover”, say Michael Meinerz and Bob Derks.

At the World Spirits Award, there was gold for Lovely Rita Vodka, and silver for Lovely Rita Tequila.

Bodega Najar: 170 years of aniseed perfection

With a history dating back to 1854, this Peruvian bodega can look back on a family history marked by resilience and entrepreneurship. It all started with Pedro Muñoz Najar, who came from Montilla with the Andalusian recipe for aniseed in his luggage. Over the years, he developed a handful of variations and perfected them all. His marriage to Manuela Villalobos led to the consolidation of the family business; the company was modernised and production diversified without compromising on quality. The recipe and production have remained unchanged since his big dream was realised.

The process begins in the laboratory with the inspection of the raw materials. As soon as the anise plant produces seeds, they are macerated and the aromatic and digestive components are extracted. Distillation is still carried out in French copper stills that are over 100 years old – the symbol of a company with remarkable endurance. In addition, there are two modern systems to make the process more efficient. For the traditional recipe, the ingredients are precisely dosed and the quality of the end product is checked at every stage, right through to bottling and labelling. This has created an undeniable competitiveness, which is an obvious advantage for being a leader in this field. Today, the bodega is a global reference for aniseed and is on the rise with its variety of products. What’s more, this traditional company is known for its expertise in artisanal production and is passionate about keeping its heritage alive.

At the World Spirits Award, there was gold for Anis Najar Crema Especial, Anis Najar Café and Anis Najar 1854, and silver for Anis Najar Frutos Rojos.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.