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Arnold Dettling: The world of the cherry at its very best

In 1867, Franz-Xaver Dettling established a distillery in Brunnen on the shores of Lake Lucerne, devoted to the mountain cherries from Schwyz, and so, in 2017, the Dettling company celebrated its 150th anniversary. 25-year-old Arnold Dettling took over the business in 1909, which from then on carried his name. In 1991, they established ties with global players Underberg, also a family-owned company. In 2000, the distillery was brought up-to-date technically. The Dettling company is committed to the motto ‘only kirsch will do’. The greatest skill of distilling, as well as first-class, select raw materials, the expertly assisted fermentation pro-cess, and lots of love for detail are the foundations for the high-class distillates from Dettling.

Dettling is one of the leading kirsch producers in the world; they value their personal relationship with their cherry growers. The select fruits often come from only a few farms or even individual trees. Of the more than 800 cherry varieties, only about 40 are suitable for distilling. For one litre of kirsch, eight kilograms of cherries are needed. The mash is left to ferment in a rock cave. Afterwards, the brandies are stored in demi-johns or wooden casks. It is not just the classic cherry brandies which are in demand at Dettling – innovation is too.

The World Class Distillery 2019 OBB (Distillery of the Year 2019 – Gold) received double gold for Dettling Lau-erzer (Spirit of the Year 2019), Dettling Langstieler (Spirit of the Year & World Spirits Award 2019), gold for Dettling Wildkirsche (wild cherry), Dettling Holzfassgereift (matured in wooden casks), Dettling Vielle Kirsch, Dettling Kirschenlikör (cherry liqueur), Dettling Brandy and Réserve AOP Rigi Kirsch.

Obstbrennerei Hügel: The secret behind the Hügel 22 brand

The family-run private distillery with owner Karlheinz Hügel and his son Christian produces fruit brandies, liqueurs, gin and whisky. This is one of the strengths of the Hügel family: “80 percent of the fruit is hand-picked from our natural orchards in the surrounding area.” The classic range is complemented by the modern Hügel 22 line – from gin to fine brandies.

The company was founded in 2013 as a hobby for the owners of the raw materials. The launch programme included 28 fruit brandies and liqueurs. From 2018 to 2020, Christian completed his training as a distiller and distillery specialist at the technical college for agriculture in Offenburg. This was followed in 2022 by the creation of the premium brand range Hügel 22, with eight exclusively filtered fruit brandies and a gin. The premiere was the presentation of Hügel 22 Whisky Exklusiv, limited to 380 bottles of 0.5 litres each. In 2023, the Hügel 22 range was expanded by ten liqueurs, and in 2025 by three single cask bottlings of whisky.

And what is behind the number 22? Christian Hügel solves the mystery for us: “That’s my lucky number. I was born on the 22nd and grew up at the address Im Dellbrunnen 22 in Hengsberg. I like to drink Scottish and Irish whisky and have also learned to appreciate German whisky. And that’s how the Pirmasens whisky creation came about, the first commercial whisky in the Southwest Palatinate. The base is barley from a wholesaler who tailors it to our own requirements. After three years, the whisky is fine-tuned when it is reduced to drinking strength with water from Pirmasens with a very low degree of hardness.”

At the World Spirits Award, there was Silver for Hügel 22 Whisky Edition 2, Hügel 22 Whisky Edition 3 and Hügel 22 Pflaume (plum in a port cask).

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.