World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Donau Origin: Gins from Bavaria with symbolic power

The young gin manufacturing enterprise in Oberhausen on the Danube defines itself thus: “We have made it our mission to reflect the way of life of our beautiful Bavarian homeland in expressive gins. Regionality, sustainability and the highest quality are just as important as honest, solid manual labour. These values are also reflected in the company logo. The three waves stand for the gins, the four fields for the founders and the shape for a glance into the pot still. The Danube is the source of our origins.”

After preparing for a good two years, at the beginning of 2021 an old machinery hall with an adjoining gravel area was turned into a distillery with a garden, local fruit trees and a meadow with two populations of bees. Everything is produced by hand at a slow pace and with attention to detail. “Pumps and plastic are banned entirely.” During the maceration of the botanicals, they work according to secret recipes, only using organically certified raw ingredients. Distilling is gentle on the aromas in a 200-litre still, then the distillates rest for over three months in a stainless-steel barrel.

The drinking strength is 42 volume percent, “because apart from the perfect ratio of aroma, texture and strength, it is also the answer to the question of life, the universe and all the rest.” Those who would like to find out more should read Douglas Adams’ cult novel ‘The Hitchhiker’s Guide to the Galaxy’. After maturation, the gins are filtered by means of gravity and given a last quality check before they are filled and sealed in bottles with a high-quality design.

At the World Spirits Award, silver was awarded to MORGENtau, and bronze to SOMMERwind and FICHTENgold.

Proud, Strong & Noble Gin: As unusual as its name

Behind the name there is a gin newcomer, the serial entrepreneur and sales expert Martin Limbeck, based in Wesel on the Lower Rhine. With his own spirit, the gin lover fulfilled a long-standing wish, founding the company in 2020. His gin distilled in southern Germany with juniper that is cultivated there. Further botanicals are orange and lemon zest, cinnamon, cardamom and lemongrass, as well as apple wedges that stand for the homeland of the gin. The gin is 100% manual work, distilled three times under vacuum and refined with exceptionally soft water. A procedure unique in Germany gives it an extra special something. The outlet tap of the still is silver-coated, so the alcohol distils at just 40°C, which is significantly more gentle compared to a classical copper pot still.

“A gin that smells and tastes good is only half the story. But as a seller I know: the name, appearance and feel of a product are at least equally important! I wanted a name that is unusual and distinctive.” The gin has a sleek look in a matte black bottle, with an eye-catching, shiny, silver metal label showing four poodles. This is not the result of a creative design competition but they are the loyal companions of Martin Limbeck and his wife Andrea. As lively brand ambassadors, they attract attention on the website and on the brand’s social media channels.

At the World Spirits Award, silver was awarded to Proud, Strong & Noble Gin.