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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Stuttgart Distillers: A declaration of love to their home town

GINSTR – Stuttgart Dry Gin is a declaration of love to Stuttgart: with only 711 (the local dialling code!) bottles per filling, the Stuttgart airport code in the brand name, and the name of the barrels – the first one had the simple name of Killesberg. The ingredients also come from the region: citrus fruits from local greenhouses meet juniper berries from their vineyards in the Remstal Valley. The carefully filtered Lake Constance water is mixed with original Cannstatt mineral water. All 46 handpicked botanicals that cannot be grown in Stuttgart and its surroundings come from regional traders, mostly from the Stuttgart Market Hall: fresh citrus aromas, the finest juniper, a touch of rosemary, cardamom and coriander for the necessary spiciness; liquorice, kaffir lime leaves, orange blossom, hibiscus blossom and pomegranate seeds provide the perfect complementary note. GINSTR is produced and bottled by the ‘makers’ themselves – so they have total control throughout the process.

Markus Escher – a winegrower’s son, master distiller and herb guru – adds his high demands for quality and handwork. GINSTR is full of his expertise, his passion and his heart and soul. Alexander Franke – born on the Killesberg, a presenter and spirits collector – is known by most people in Stuttgart as ‘Sandy’. At 15 he was Germany’s youngest radio presenter and, since then, radio and TV would be unthinkable without him. It was by coincidence that he met Markus at an interview, and then a dream came true: together they created the perfect gin!

GINSTR – Stuttgart Dry Gin was awarded gold at the World Spirits Award.