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Euelsberger Brennerei: Production in the Eifel region

Owner and master distiller Stephan Thomé runs the 2017 start-up in Dingdorf. He converted the old calf shed on his parents’ farm into a distillery. The name of the business comes from the Euelsberg mountainside, where the farm has a traditional orchard with tall trees growing apples, pears, damsons, Mirabelle plums, greengage plums and walnuts. In 2023, the distillery was extended by a unique GIN SCHOOL containing over 300 botanicals.

They produce fruit brandies, spirits, liqueurs and different categories of gin. In the development phase the distiller played around with over 120 herbs in his aroma lab. From the shortlist of twelve varieties, three were chosen for the first batch. In 2020, they added Gin #4 EIFEL with botanicals from the immediate vicinity. In 2022, Gin #5 SUMMER with mandarin, lemon and pepper took up the inspiration of Gin #1 PEPPER & LEMON, and rounded it off with cocoa bean and coriander. Each gin has its own individual note, from spicy and fresh to floral and oriental. In 2023, the first SLOE GIN was created. The basis is Gin #4 EIFEL, in which handpicked sloes are soaked and macerated for at least six months.

The botanicals from their own fields and from around the world are carefully selected and are of the same highest quality as those used in top restaurants and in homeopathy. Many ingredients are harvested by hand on organic farms. Every stage is carried out by hand as well. After the careful filtering and filling process, the gin is matured over months in steel barrels.

At the World Spirits Award, Gold was awarded to Euelsberger #2 Fifteen Flowers, and Silver to Euelsberger #4 Eifel.

PUR ORGANIC PRODUCTS: Regional, pure and organic

Inspired and enlivened by the region and in harmony with nature, the Ackerl family has already been making organic vodka for eleven years. They use what grows in the Waldviertel region and what tastes good on its own, without needing any extra help: potatoes, rye and apples. All three have plenty in common and yet are very different on closer inspection. In the beginning there was the most neu-tral form, the potato vodka, followed a short time later by the fragrant apple vodka and the subtly sweet rye vodka. The name nørderd connects the regional origins – ‘nørd’ for north, the Waldviertel – and the origins of the raw ingredients – ‘erd’ for soil, where the potato grows. Distillation takes place in a distillery in the Weinviertel following the strictest organic guidelines, without flavour enhancers or other additives.

The brothers Gregor and Julian Ackerl, together with friend and managing director David Wais, con-tinue what their father, Hans Ackerl, began: the idea of offering organic vegetables in a form which would keep longer. And this is how the spirit of the Waldviertel is sent out into the world, with raw materials that are 100% organic, sustainable and grown regionally. Hans Ackerl already had an affini-ty for high-quality, organic fruit and vegetables more than 30 years ago, his farm was already organic in the early 1980s. Now, with nørderd, this is to be transformed into something that connects urban life with the countryside.

At the World Spirits Award, there was gold for nørderd Single Malt Vodka, and silver for nørderd Pure Potato Vodka and nørderd Pure Apple Vodka.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.