World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Glina Destillerie: The finest raw materials from their own fields

Not far from Berlin – about a 30-minute drive from the Reichstag – high-quality spirits have been produced since 1991. Since 2004, rye and single malt whisky have been made from champagne rye and spring barley from their own fields. The sandy earth streaked with loam and clay, combined with the mild climate in the Havel region, offers perfect conditions for crop cultivation, forming the basis for their mild and fruity whiskies. A fundamental role is also played by the water from their own 86-metre-deep Elisabeth spring.

The master distiller and owner Michael Schultz controls every step of the production process. “I am dedicated to my production with all my heart and do everything myself, from cultivation right through mash and distillation to barrel storage and filling.” As one of the few distilleries in Germany, Glina has a ten-year single malt in its product range that matures in three different barrels. Apart from whisky, gin is also produced and since 2020 the striking colour of Sir Henry Magic Blue has been attracting attention. To convey the high quality standards, each bottle bears the handprint of the master distiller. Glina stands for authentic whisky from the Margraviate of Brandenburg. The promise of “My hand for my product” is part of the company philosophy which they live and breathe.

At the World Spirits Award, gold was awarded to Sir Henry Gin + Grapefruit, Sir Henry Gin + Magic Blue and Glina RYE Whisky made from champagne rye, silver to Der Siedler Gin, Glina Single Malt Whisky in the Bordeaux barrel from Château Clos Fontaine 2012, Glina Single Malt Whisky 8 Years Triple Cask Strength and Glina Single Malt Whisky 10 Years Triple Cask Strength, and bronze to Sir Henry Gin and Glina Single Malt Whisky Ex Siedlerhof Knupper-Kirschwein-Fass and the First Class Distillery classification.

Darauf einen Hüpperling: Organic vodka for wholesome enjoyment

The production focuses on wholesomeness and excellent quality, all hand-crafted, without artificial additives, only with traditional distilling skills and regional ingredients such as the finest wheat and the purest primary rock spring water from a Natura 2000 European nature reserve. The wheat for ‘DEH’ comes from fields in Biberbach at the heart of the Mostviertel region and is organically certified. It is shredded and carefully processed into a mash, fermented for 72 hours and then distilled 60-fold in a column still to achieve the required purity. Only the ‘core’ is refined for the vodka. After a rest phase for the 96% alcohol, the distillate is reduced to drinking strength with granite water. This is followed by at least a year of storage until the balance and mildness have been achieved.

Destillerie Farthofer in Öhling in the Amstetten district of the Mostviertel in Lower Austria is responsible for the production. The retailer and trademark owner is Frank Hüpperling from Berlin, an architect and drummer. During a band rehearsal with his music band B3+, the ‘DEH’ idea was born and then created together with Josef Farthofer in 2020. The trademark has been registered under his name since 2020 at the German Patent and Trade Mark Office. He has been certified as an organic retailer since 2021. And this is how he himself speaks of his organic vodka: “Quality doesn’t need ice. Mixing, cutting and icing are completely unnecessary here. This vodka is enjoyed pure and at room temperature (18 – 20°C), because the best quality doesn’t need any frost. Only then does its full glory come into its own.”

At the World Spirits Award, gold was awarded to DEH Darauf einen Hüpperling.