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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Destileria La Caravedo – Traditional products from Peru

The Destileria La Caravedo, founded by Juan Facundo Caravedo Roque in 1684, is said to be the oldest distillery in America. Located in the heart of the Andes, it is about three and a half hours away from Peru’s capital, Lima. These days, there is a high-tech distillery there, which combines technology, design and environmental awareness. The use of water and energy is reduced. Gravity is used for all steps of production, electric pumps are not used. The plants in the roof garden absorb carbon dioxide from the fermentation process and create oxygen. All this provides a sustainable background for a special product: Pisco Portón.

Traditional methods are paramount and much of the work has to be done by hand until a bottle is filled with the clear spirit. First come the grapes from the regional grape varieties Quebranta, Albilla and Torontel. The juice from the first pressing is fermented, but not completely, in order to retain some natural dextrose. After distillation in copper stills there follows a maturing period of up to twelve months until bottling, strictly controlled by the experienced master distiller, Johnny Schuler. With his signature on the numbered bottles he guarantees the purity and top quality of the Pisco Portón.

Pisco is a perfect partner for cocktails and mixed drinks. The name, by the way, comes from the harbour town in Peru from which the national drink was first exported. In the language of the Quechua Indians the word ‘pisco’ means ‘small bird’. The use of the term is regulated by law, from the grape varieties to distillation (without addition of water or flavours) and storage (no maturing in wood). The three main categories of Pisco are Puro (from one grape variety), Acholado (a blend) and Mosto Verde. In this highest quality, just like with Pisco Portón, only partly fermented juice is used.

Classified as a Recommended Distillery 2015, there was gold for Pisco Portón Mosto Verde Italia and silver for Pisco Portón Mosto Verde Quebranta and Pisco Mosto Verde Acholado.

Finest Beverages: Huckleberry Gin – A homage to friendship

For more than 30 years, the experienced master distiller has run the family business in the Black For-est, now in its third generation. Behind the brand he is joined by Max and Jens, two beverage retailers from Munich. At every bottling they are all present, and each bottle passes through their hands. As well as being helping hands, this quality control is very important as the ‘fruits of their labour’ are sent out to friends in the furthest corners of the world.

The gin is a homage to their friendship and is distilled lovingly and peacefully using 22 botanicals. The name Huckleberry – another word for blueberry – reveals an important ingredient. Added to this is the typical flavour of juniper berries, but also angelica root, coriander seeds, ginger root, a little cin-namon and a hint of lavender. To make the gin fruitier, lemon peel, elderflower, hop blossom, pep-permint and raspberry are added. It is triple distilled and, as the last step, fresh raspberries and blue-berries are added, which give the gin its special berry flavour. The blueberry fragrance spreads throughout the room as it is distilled and bottled. And, at the end of a hard day’s work, everyone drinks to friendship.

At the World Spirits Award, there was bronze for Huckleberry Gin.