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Maison Ferrand – A commitment to tradition in more than 60 countries

In 1989, entrepreneur Alexandre Gabriel met the Pierre Ferrand family, one of the oldest cognac-producing families in France. His vision was to produce cognac following traditional methods, with a personal stamp, to emphasise the character of the Grande Champagne region and create a Premier Cru de Cognac. Tradition and passion, excellent locations, professional distillation, precise storage and careful blending set new standards for traditional products.

“A great cognac should reflect its terroir. Above all, good healthy grapes from the best vineyards are needed. Then the wines are carefully distilled on the yeast, and the brandy is left to mature in old barrels for many years. There are no short cuts, but it makes such a heavenly difference and the result tastes so much better that it is worth the effort! At MAISON FERRAND, there has always been a commitment to this level of diligence and patience.”

The production location is the Château de Bonbonnet in Ars, in the department of Charente, in the middle of the vineyards. In the cellars, the various spirits are stored in cognac, port wine, whisky, sauternes or calvados barrels. This ancient ‘double ageing’ procedure yields outstanding quality. Cognac is distilled in winter in ten small copper stills (maximum 25 hl). The characteristic gin is distilled in spring, the rum varieties of the Plantation brand name, which play an important role, come from the Caribbean.

Maison Ferrand is co-owner of the Domaine Logis d’Angeac, a traditional distillery dating back to 1776. It also includes 110 hectares of vineyards at the heart of the Grande Champagne region.

At the World Spirits Award, there was gold for Pierre Ferrand Ambré, Cognac Ferrand 10 Générations, Citadelle No Mistake Old Tom Gin and Plantation Original Dark.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.