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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Sash & Fritz – German vodka with a Russian soul

The ‘maker behind the brand’ is the well-known sommelier and wine merchant Peter Steger. During his more than 25 year-long career, he became interested in spirits and discovered his love of vodka – and so he formed the idea of creating an exclusive German vodka brand. Sash & Fritz combines Russian tradition with German precision and perfection. Only the best, carefully selected ingredients, such as 100% German wheat and clear spring water from the German Ore Mountains, are used in an elaborate production process (5 careful distillations and 5 gentle filterings) to create a manufactured vodka of the highest quality. The special, high quality flint glass bottle is particularly transparent and translucent, and was exclusively designed for the company.

The story behind the name: Sash stands for Alexander I Pavlovich Romanov, Emperor of Russia from 1801 to 1825, and Fritz for Frederick William III, King of Prussia from 1797. Theirs was a heartfelt friendship that lasted all their lives and went beyond the family relationship that existed between the Romanov and Hohenzollern families. The Russian Alexandrowka colony in Potsdam, which still exists today, dates back to the 1826 edict by King ‘Fritz’ on which it was founded in remembrance of his friend ‘Sash’ who had died a year before.

The concept bore fruit: the German vodka was awarded gold by the jury at the World Spirits Award.

Gebhard Hämmerle Privatbrennerei – Every drop is a treasure

More than 130 years ago, Gebhard Hämmerle laid the foundation stone for the Vorarlberg fine distillation dynasty with the foundation of the Freihof Distillery. In 1952, his grandson and successor decided to produce limited vintage brandies, made from the best fruit of each harvest. Since then, the Gebhard Hämmerle Distillery has been producing crystal-clear delicacies of this brand. “Making good fruit brandies is a solid handcraft; to capture the finest nuances of the aroma and flavour of a fruit in a distillate, is an art.” The traditional distillation processes have been perfected in accordance with this principle for over 50 years. An uncompromising selection process over many stages of production ensures that only the best (‘Vom ganz Guten’) comes into the conical bottles.

Every single harvest batch is processed separately. All bottles display the year, the bottling date and the batch number. Thus the development of the distillates can be followed over the years, which ensures the basis for top class distillates. The best cultivation methods and the best varieties can be chosen over the years of searching for the ideal fruit with a typical aroma and an optimal degree of maturity. Apart from pure pome, drupe, and berry brandies, a gentian distillate compliments the standard range as an Alpine rarity. Great vintage years as well as choice wild fruits are offered in limited batches as ‘Herzstück’ (‘core’ elements). This term is only used for fruit brandy rarities which reach the personal ideals of exceptional quality. Gebhard Hämmerle has fulfilled a dream with this.

The World Class Distillery 2016 was in the spotlight with a great haul: there was double gold for Herzstück Brombeere (blackberry) (World Spirits Award 2016), gold for Vom ganz Guten Vogelbeere (rowanberry), Herzstück Traubenkirsch (black cherry), Vom ganz Guten Enzian (gentian), Herzstück Mispel (medlar) and Vom ganz Guten Williams (Williams pear), silver for Herzstück Himbeere (raspberry), Herzstück Quitte (quince) and Vom ganz Guten Holunder (elderberry).