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Destilleum Michael Mayer – Specialities from Franconia

In Pflaumheim on the north-easterly edge of the Odenwald forest, Michael Mayer runs his Destilleum distillery with passion and a ‘burning heart’. His motto “Everything is possible, nothing is a must. Normal is for other people!” has accompanied him throughout his life. In 1995, together with a friend, he took over a vineyard in Großostheim near Aschaffenburg in Lower Franconia, but while the vines never really thrived, the berry bushes and sloes grew rampant. So the two of them decided to produce fruit wines: from blackcurrants, raspberries and sloes. Runaway sales at the local Christmas market further encouraged his passion and paved the way for liqueur production. Because Michael Mayer wanted to give his ginger liqueur more aroma, he invested in a distillation system and became a ‘part-time’ distiller – he works full-time for the Großostheim waterworks.

The ‘raw materials’ for the production thrive in his own garden: for example, chilli for the chilli-cherry liqueur, and the family helps pick and process the fruit in his orchard. On a separate plot of land, the creative distiller takes part in the Franconian ‘Mustea’ re-cultivation project, which is responsible for the preservation of old varieties of quince. He has also planted rare varieties, such as sorb, medlar and wild service. The latter requires special, elaborate harvesting, in which four people take four days, standing at least three metres off the ground, to collect 180 kilograms of berries for 4.6 litres of spirit. This also explains why Michael Mayer is well known for his specialities, including elder brandy, quince brandy, medlar brandy, Jerusalem artichoke brandy as well as ginger brandy and spirit. Anyone who wants to know more can make an appointment to view the distillery and enjoy a tasting session, as well as have the possibility to buy products in the farm shop.

At the World Spirits Award, the Destilled London Dry Gin won a bronze medal.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.