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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Antonino Riggio - The Wonderful World of Plants

Antonino Riggio founded his company only in 2005; the business grew out of an extensive passion for lupins. The plant with its large, colourful flowers grows wild in Central Europe and elsewhere in the world, and they make a favourite meal for bees. Gardeners employ lupins to improve the soil, cattle farmers know them to be valuable fodder plants. The cultivated species are referred to as sweet lupins; they contain fewer alkaloids than their wild counterparts. The seeds, which contain almost 50% protein, would seem to provide a successful alternative to soy. Clinical studies have shown other positive medicinal effects; substances derived from lupins can protect cells and counteract cancer, as well as help control cholesterol levels.

Plant amateur Riggio followed this up with another innovative idea in 2006. He developed a bitter named "Ginseno", processed from ginseng, aromatic herbs and medicinal plants. Ginseno is available in different flavours; Naturale, Amabile, Alla Menta, and Alla Manna. The latter contains a sap extract from the Manna Ash (Fraxinus ornus), which grows in Madonie, a nature reserve near Castelbuono. The dried sap contains mannite, a sugar substitute also used in pharmacology.

In future, Riggio plans further Ginseno variants, flavoured with Agrumi di Sicilia (oranges and mandarins), almonds and cactus fruit. All products are labelled "APLCEFALU" which refers to their origin: the town of Cefalù on the Northern coast of Sicily.

The trip to Carinthia to the World Spirits Award paid off: the bitter Ginseno alla Manna received a gold medal.

Feinbrennerei Sasse: A pioneer of Korn distilling

Feinbrennerei Sasse perfectly combines the tradition of craftsmanship with the development of innovation. On the evening of St. Nicholas’ Day in 1987, Rüdiger Sasse held a bottle of Korn (grain distillate) in his hand, which his grandfather had distilled decades before. This moment was the inspiration for an idea that was to change the world of distilling, namely to redefine Korn as a high-quality spirit.

Sasse was the first distillery to recognise the potential of barrique ageing for Korn and perfected it. The resulting mild, golden Korn is a matured and complex grain distillate that no longer has anything in common with the simple ‘clear spirit’ produced long ago. Today, young and committed distillers continue the tradition, believe in regional raw materials, water from their own spring and organic ingredients. In Schöppingen, high-quality distillates are created with lots of passion and patience, handcrafted from the first ingredient through to the final bottling. This way, Feinbrennerei Sasse not only retains its history of almost 300 years but makes it shine again and again with new ideas.

The World Class Distillery 2025 was awarded Gold to Nju Korn Mild, Lagerkorn V.S.O.P., Nju Korn fruchtig, Nju Korn wuchtig, Lagerkorn Atlantic Finish, Cigar Special, Lagerkorn Rebellion, Heide Gin, Lagerkorn Good Luck Preussen and Limoncello.