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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

LIEBELEI: Organic liqueur manufactured in Chemnitz

Juergen Lange and Thomas Rebsch are the creative minds behind the small but outstanding production facility in Chemnitz, where organic egg liqueur is manufactured through careful manual work, 130,000 bottles a year: along with the bestseller ‘Pur’ made of organic eggs and bourbon vanilla, also the creamy ‘Schokokuss’ made with three types of cocoa, ‘Spektakulatius’ with its very own blend of spices and the ‘Flotte Orange’ with a hint of organic orange oil. Natural ingredients are exclusively used, without any aromatic substances, colouring agents or additives.

It all started with a romance across many kilometres, during which homemade egg liqueur was given as mutual gifts by Juergen and Thomas. Over the course of time, the recipes were refined and they decided to let family and friends enjoy them too. This heralded the birth of LIEBELEI LIKÖRE and ‘Pur’ soon developed into the ‘must have’ for enthusiasts. The egg liqueur was offered for the first time in 2017 at the Chemnitz Christmas market and quickly sold out. Four weeks later, online sales were launched. Over the years, its presence and turnover has increased steadily and many contacts were forged, because the markets were an optimal multiplier – until they were all cancelled due to Covid. Luckily, the turnover shortfall could be largely compensated for online. In 2021, production was switched to organic. In the meantime, the products are listed at over 300 retailers and suppliers. The next goals are wholesalers and expansion to Austria and Switzerland. The team is growing and a new production building is being opened.

At the World Spirits Award, gold was awarded to the Liebelei organic egg liqueur Pur.

AXIS Flight Training Systems: Axis Gin

AXIS Flight Training Systems is a manufacturer of full flight D level simulators – the highest qualification level. The idea of distilling his own gin came from Managing Director Christian Theuermann in January 2023. After visiting several distilleries, the Krauss Distillery was chosen, where the gin is produced according to their own recipe. Juniper was used predominantly, with Andaliman pepper, lavender, lemon and cardamom as botanicals. The fact that five botanicals have been chosen is intended to indicate that the company is represented on five continents.

After four weeks of maceration of the botanicals, distillation takes place, followed by the addition of water to adjust to drinking strength. The gin is bottled at 47 percent by volume because the holding company is based in Zurich and Lebring in Styria is headquarters – and both are on the 47th latitude.

At the World Spirits Award, there was Gold for 47° London Dry Gin Reserva, and Silver for 47° Master Blend Rum.