World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Destillerie Hochstrasser: The art of distilling as an art of living

At the heart of the Lipizzaner homeland on the way to the Styrian Schilcher wine route lies the Hochstrasser distillery. There, the art of distillation has been passed on since 1930 and is now in its fourth generation. High-proof products of the highest quality are created by constantly developing, while taking into account traditional values. Those who are looking for excellent taste have come to the right place! As well as fine distillates and liqueurs, also top products such as gin and rum consistently achieve the highest international awards.

They were one of the first distilleries in Austria to work with vacuum distillation. This is a much gentler process than conventional distilling because a lower boiling point can be used. This enables preservation of the variety of natural aromas and promotion of fruit typicity.

Those who read understand, those who sample experience! On a personally guided experience tour through one of the largest and most modern distilleries in Europe, you gain insights into the production process, the storage in special barrels and the history of schnapps distilling. Visitors see the distilling procedure close up. A line-up of the fragrances also helps to identify the individual distillates by taste and smell. The tour is rounded off by a sampling in the showroom and salesroom, where one can find gifts and fine glass designs for every occasion alongside a varied product range.

The World Class Distillery 2025 received Double Gold for Rote Williamsbirne 100 % Vakuum-Destillat (red Williams pear brandy, 100% vacuum distillate) (Spirit of the Year 2025), and Gold for Waldhimbeerbrand 100 % Vakuum-Destillat (wild raspberry brandy, 100% vacuum distillate), Williamsbirnenbrand Select (Williams pear brandy), Steirischer Hauszwetschkenbrand (Styrian damson brandy) and Gravensteiner Apfelbrand (apple brandy).