World-Spirits Online Guide Abo – order now

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Taunus Gin: Premium Dry Gin from the Taunus

Roland Braza describes his awaking as: “If parallel to the spiritual there is something like an alcoholic con-sciousness, then mine is made of gin. Sunsets where there were none and sunrises you wouldn’t expect. My silent companion in a glass was with me at the bar, next to me in bed in the morning and has enhanced many a balmy summer evening. The initial spark came at a distilling seminar in Austria, which my beloved wife had given me as a Christmas present many years before, and it led to me founding my own distillery. Laborious tests had the aim of creating a gin whose character expresses the naturalness of the Taunus forests. Fortu-nately, it worked!”

His experience as a hunter and the closeness to nature inspired Roland Braza to choose a woody, bitter aro-ma. Natural ingredients from the region are used. The most elementary ingredient is fresh, young spruce shoots which, together with additional organic botanicals and organic alcohol, create an original forest charac-ter. There are now three varieties – the Heritage Edition with the original recipe, the milder and at the same time ‘woodier’ Dark Forest Edition with a delicate hint of lemon balm and an aroma of mountain ash berries, as well as the Premium Dry Gin Golden Oak, which is stored in new oak barrels from Tokaj. All are produced on site in small batches at the Oberursel distillery and carefully bottled by hand.

At the World Spirits Award, there was silver for TAUNUS DRY GIN Ursel Dark Forest, TAUNUS DRY GIN Ursel Golden Oak and TAUNUS DRY GIN Ursel Heritage.

Leardini Liquori Artigianali – When fairytales come true

The Leardini family flies the flag when it comes to persisting at keeping old production techniques alive and taking the time to allow nature to take its course. This is neither nostalgia nor fanaticism, but experience and a dash of craziness in the face of an ‘everything now’ mentality in our fast-moving age. For this reason, the traditional, limited-production liqueurs contain neither artificial flavourings nor colours.

Everything began four generations ago, as the young Domenico, a skilled shoemaker, moved away from San Leo in the historical Montefeltro region to try his luck in Switzerland. There he fell in love with a girl with blond plaits, called Barruell. She made sure there was always enough schnapps in the cold workroom, and every now and then she would ‘forget’ a bottle of his favourite liqueur there. The young man only spent one winter in Switzerland, as his family needed him. When he returned to San Leo, he discovered the recipe for the liqueur in his jacket pocket, which Barruell had slipped in when saying goodbye. As an old man, he told his nephews that the liqueur had the fragrance of the girl’s lips. “Call it Barruell”, he said to his son Antonio, and gave him the recipe. After the war, Antonio’s son, Leonardo, decided to try to make a small amount to earn a living – in 1958, he produced 25 litres of alcohol, but things got better and better. Until the age of 87 he dedicated himself to the production of liqueur, and wanted his nephew Mauro to carry on the old tradition which he had followed over 60 years. Mauro complied with his wish and resumed production in the small workshop as his uncle Leonardo had done – and Barruell is still around today ...

The First Class Distillery 2018 received gold for Sambuca, Elixir Espresso Italiano, silver for Ariminum and Eremus, and bronze for Barruell.