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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

United Spirits Limited – A market leader in India

Whisky, brandy, rum, gin and vodka are the flagship products of USL, the largest spirits company in the world. Its history dates back to the 19th century and the country’s British-influenced history. In addition to its 100% subsidiaries Whyte & Mackay and Bouvet Ladubay, brands such as McDowell’s, Bagpiper, Dalmore, Jura, Black Dog, Signature, Antiquity, Royal Challenge, DSP Black, Director Special, Old Tavern, Haywards, No.1 Brandy, Honey Bee, McDowell VSOP Brandy, No.1 Celebration Rum, Old Cask Rum, Pinky Vodka, Romanov Vodka, White Mischief Vodka, Vladivar Vodka and Four Seasons are also part of the comprehensive portfolio. More than a million cases from 22 of the approximately 140 brands in total are sold each year.

Over 165 awards in international competitions emphasise the high quality of the products: Mondial, International Wine and Spirit Competition (IWSC), International Spirits Challenge (ISC), World Beverage Competition (WBC), Monde Selections, Mundusvini, International Taste & Quality Institute (ITQI), Beverage Tasting Institute (BTI), The Scotch Masters, Vodka Masters England, etc.

USL is a true innovator, as in the case of the first ‘pre-mixed gin’. It was also a pioneer of spirits sold in cardboard cartons in India and produced the first Single Malt in Asia to be based on the Scottish tradition and the first ‘diet versions’ of whisky and vodka in India. The company’s products are exported to 37 countries across the world, and in India itself, distilleries and sales offices are distributed across the country, encompassing a team of over 7,500 people. A well-equipped Technical Centre was established in 1989 where scientists from different fields work on quality assurance and innovation – chemists, microbiologists, biotechnicians and nutritional experts. Top quality standards for the numerous production sites are also developed here.

At the World Spirits Award, there was gold for the White Mischief Ultra Pure Vodka.

Brennerei Pirker: Masterpieces from Mariazell

Austrian gingerbread and mead production and candle dipping each have a long-standing tradition dating back over 300 years in Mariazell. The Pirker family still practise, preserve and bring to life these fascinating crafts today. Katharina Pirker and Georg Rippel-Pirker run this Upper Styrian model business with lots of enthusiasm and creativity, earning them the Styrian coat of arms. In addition to traditional and local fruit varieties, special fruits are also distilled into organic orange brandy, honey brandy and rice brandy which is sold as far afield as Japan.

At Pirker’s, tradition is combined with zeitgeist: brandies, mead, original Mariazell herb bitter (from local herbs, with no added sugar) and gingerbread liqueur are carefully produced and impressively presented. The company has won numerous awards, confirming its high quality standards – only the very best pure monovarietal fruits, herbs, honey and hand-selected spices are processed and distilled. Pirker’s entire product range is made up of more than 400 homemade specialities, ranging from exquisite brandies, liqueurs and Mariazell honey gingerbread to mead, handmade beeswax candles and high-quality vinegars from their own vinegar production facility.

At the World Spirits Award, the Master Class Distillery 2024 was awarded gold for Gingerbread Liqueur, Blackcurrant, Egg Liqueur, Swiss Pine Spirit, Herb Bitter, Cornel Cherry, Damson and Green Williams Pear, and silver for Orange, Raspberry, Bird Cherry and Rowanberry.