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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Cezana: Gin and rum from the south of Romania

The Magura Zamfirei distillery is situated in the Greater Wallachia area in the south of the country. After over 15 years of experience in agriculture and the cultivation of wheat, barley, rye and corn, Cezana implemented the latest technology, automation software and digitisation at all levels in 2021, following the logical progression from farming to alcohol production. All the natural ingredients were available, as well as the expertise for manufacturing first-class products. In 2022, they worked with two small facilities, an 85-litre hybrid still and a 50-litre iStill. 15,000 bottles a year can be distilled with the pot stills. A 1,000-litre mash tank and a 1,100-litre fermentation tank are equipped with an automation system for controlling all mashing and fermenting processes. Filling and labelling are semi-automatic, with a capacity of 1,000 bottles per day.

Dry Gin No. 4 is the first 100% hand-crafted Romanian gin, processing juniper berries, citrus fruits, hibiscus, chokeberry and blackberries, as well as local herbs. Moonlight Gin is distilled at full moon from 15 botanicals, along with juniper there is also coriander, cardamom, blackcurrants, orange and lime peel, pink pepper, ginger, angelica root, liquorice root, vanilla, cinnamon, grains of paradise (Guinea pepper), iris and Clitoria ternatea blossom. The latter provides the unusual ultramarine blue colour. For Haiduc Rum White, sugar cane molasses from South America is traditionally processed by the master distiller.

At the World Spirits Award, gold was awarded to Moonlight Gin and Haiduc Rum White, and silver to Dry Gin No. 4.