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Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.

Ballast Point Brewing and Spirits – Sporty on many waters

What began in 1996 as a small group of hobby brewers, who simply wanted to make good beer, developed over the years into a successful team under the name of Ballast Point. In 2008, distillation was added, and these days the company with its headquarters in San Diego is an internationally recognised market leader on the brewery and distillation scene, with a product range including more than 40 types of beer and seven spirits. In November 2013, Ballast Point was given the title of ‘California Distillery of the Year’ at the New York International Spirits Competition (NYISC), and Head Distiller Yuseff Cherney is rightly proud of the award, with so much competition around.

Co-founder Jack White adds: “For us, distillation is a natural expansion of brewing. We started with it for the same reason: we wanted to produce what we like drinking. With our spirits, we try to bring our own style into the century-old handicraft of distillation. And it is great that the public like it.” The bottles are also original, with motifs from the world of seafaring and fishing. These refer to the company founders’ second favourite pastime, congenially interpreted by artist Paul Elder, who transforms each idea into wonderful labels. The logo, a sextant, has a reason behind it: the historical navigation instrument was used to compare the angle of the stars to the horizon, to find out the nautical position of the boat. For the company, the sextant is a constant reminder to proceed with the journey, with new ideas and new flavours.

When they are not brewing or distilling, the Ballast Point Brewing and Spirits bosses are sure to be fishing. At other times, two professional sport angling teams train all year and take part in competitions. Talking of competitions: at the World Spirits Award, Ballast Point Spirits landed a good catch: Three Sheets Rum, Devil’s Share Moonshine and Devil’s Share Single Malt Whiskey took gold. Fugu Vodka, Old Grove Gin, Three Sheets Barrel Aged Rum and Devil’s Share Bourbon hooked silver.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.