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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Halewood Artisanal Spirits: Networked global presence

The manufacturer of artisanal spirits based in Great Britain boasts a highly awarded product range and is one of the leading independent distillers in the country, with over 950 employees. The brands are still family-owned and have a global presence, sold in 75 countries. The key markets are South Africa, Russia, Canada, Australia, China and Germany. The company develops, acquires and expands high-quality spirits brands worldwide, showing great competence in distillation, sales, marketing, traditional retailing and e-commerce.

Halewood owns and manages eleven main distilleries and a craft brewery, ten bars and an e-commerce enterprise, The Drop Store, present in Great Britain, Germany, Russia, Australia, South Africa and the USA. Halewood Artisanal Spirits owns distilleries for whisky, gin, vodka and rum, as well as a brewery. Customers include high-end luxury hotels, drinks wholesalers, supermarkets and food retailers. A wide international sales team is present on the markets, also external from the company.

The First Class Distillery 2022 received gold for Dead Man’s Fingers Spiced Rum 37.5%, Dead Man’s Fingers Black Rum 40%, JJ Whitley Vodka Artisanal Vodka, JJ Whitley Vodka Artisanal Gold Vodka and Whitley Neill Connoisseur’s Cut Gin. Silver was awarded to Whitley Neill London Dry Gin, Whitley Neill Blood Orange Gin, Whitley Neill Raspberry Gin, Whitley Neill Rhubarb & Ginger, JJ Whitley Vodka Blue Raspberry, Crabbie’s Yardhead Single Malt Whisky, Samuel Gelston’s Blended Irish Whiskey, Samuel Gelston’s Single Malt Irish Whiskey and Samuel Gelston’s Single Pot Still Irish Whiskey.

Tokara - Brilliant Brandy from South Africa

The South African Tokara vineyard is situated but a few kilometres from the historical winemaking town of Stellenbosch, offering breathtaking views of Simonsberg, False Bay, Table Mountain and Idas Valley. The estate's buildings impress with their combination of clear architecture and natural building materials. A continuation of this philosophy is found at Tokara Restaurant on top of Helshoogte Pass between Franschhoek and Stellenbosch. Through a giant glass wall, diners can follow the proceedings in the kitchen.

The winemaking is just as transparent and innovative in its use of cutting-edge technology. The product line is deceptively simple and clear, you might well call this sophistication. The focus with white wines lies on Sauvignon Blanc and Chardonnay, and Tokara have wisely restricted themselves to only two reds: a blend of Bordeaux and a red cuvée named 'Queen of Night'. The top wines are elegant, well-balanced and age well, as John Platter, South Africa's foremost wine writer, confirms.

Tokara's brandy was distilled from Chenin Blanc grapes harvested in January of 2002. The base wine was extremely fruity, with a broad range in aroma from citrus and pineapple to pear and green apple. The distillate was filled into a combination of 300 litre new and 20-year-old French oak barrels and left to mature for five years.

Their first appearance at the World Spirits Award resulted in a gold medal for their brandy: no wonder, given the clear business philosophy.