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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Drink Syndikat: Enjoy bar culture at home

Since 2014, Erik Pfauth and Jens Hoffmann have been creating cocktail kits for at home use – of the highest standards and inspired by the international bar scene. They cooperate for this purpose with renowned bartenders and independent distilleries. Their fascination for high-quality spirits and the knowledge gathered in recent years are concentrated in the spirits collection. To date, a spirits quartet with innovative character has been created: 3 x rum and 1 x gin.

Erik and Jens are fascinated by rum, because there is scarcely another spirit that is so multifaceted, in their view. It is therefore their centrepiece for the creation of new taste sensations. Nicolas Kröger from Wagemut Produktion GmbH is responsible for development and production. He imports Caribbean rum and refines it in sherry and port barrels, among others – with his expertise and according to the directives of Drink Syndikat.

Cookie Dough Rum has an enticing biscuit-vanilla aroma, integrated into rums from Barbados and Panama, and matured in white oak barrels. Port Cask Rum Panama is a blend of 8, 13 and 18-year-old rum, matured in tawny port barrels. Hazelnut Rum is a duet of rum and spirits with natural hints of roasted hazelnuts. The rum from the renowned Foursquare Rum Distillery from Barbados matured for twelve years in ex-bourbon whiskey barrels. It was ground with the hazelnut spirit of the Black Forest distiller Stefan Marder. The blend matured for three months in freshly emptied Pedro Ximénez sherry barrels.

At the World Spirits Award, gold was awarded to Cookie Dough Infused Rum, and silver to Hazelnut Rum, Port Cask Rum and the Dry Gin house gin.

Kunstwerk Premium London Dry Gin: Precise – authentic – satisfying

With great attention to detail, this one is made by hand in the little town of Rösrath near Cologne. Since the beginning of 2020, Marcus Ritter has been distilling his gin at the small family distillery in the town. He is now filling the fifth small batch of his ‘gin work of art’, with just 200 bottles per distilling batch – and more will follow.

It all started with a gin seminar in Austria in 2016, where the trained carpenter and qualified architect got a taste for it. He sampled gins from around the world, but since only a few products impressed him, he made the firm decision that “One day I will bring a really good gin onto the market myself!” For him it was important to create a London Dry Gin, which can also be drunk neat, so he tinkered with the recipe for a long time. After four years, he had found the perfect mix of botanicals: aside from juniper (“a strong colour tone on our palette”), there are fresh organic lemons, rosemary, lavender from Provence, cardamom from Guatemala – and some secret ingredients.

Then just the presentation was missing. The inspiration for the label came with the first painting by his then two-year-old son in March 2020 – a work of art! “Thanks to the young artist, we not only had a strong image but also a brand name: Kunstwerk (Work of Art) Gin was born.” This basis of the current design was refined in a specially held competition. And the detailed bottle design comes from the inventor’s own pen. The development of the fine spirit took several years until it was ready for the market. Enjoyed at room temperature, neat and without ice, its aromas and botanicals unfold one after the other as a taste experience. A gin that deserves its name!

Kunstwerk London Dry Gin achieved gold at the World Spirits Award.