World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Casa Real – Singani: Bolivia’s ‘national schnapps’ in top quality

In 1981 Don Luis Granier Ballivian founded „Sociedad Agroindustrial del Valle“. His family has over three generations of experience in wine-growing and in the production of Singani, a high-proof brandy made from the Moscatel de Alejandria grape with controlled indication of origin. It is mainly produced in the traditional wine-growing region of Tarija, and the production process is similar to that of the Peruvian and Chilean pisco.

The company has grown over the years. The wine-growing area in the region of Santa Ana del Valle Central de Tarija covers 204 hectares, the winery has a storage capacity of nearly 5 million litres. Every year, 40,000 bottles of wine and 800,000 bottles of Singani are produced. Once the grapes have been pressed, the must is left to ferment without the mash for 5 to 21 days in steel tanks. Following distillation in Alambic, Andes spring water is used to dilute it to drinking strength. In contrast to brandy, Singani matures for some months in stainless steel tanks instead of oak barrels.

The distinct aroma reflects the fruity sweetness of the muscat grapes, which is why Singani is an ingredient in many traditional, Bolivian cocktails as well as a popular refinement for some dishes. Small amounts in compotes, fruit sauces or cakes create a subtle flavour. The Casa Real product line was quickly established as a premium brand in Bolivia and includes many types of Singani. The flagships are „Don Lucho Aniversario“, triple destilled from a selection of the best grapes from their own vineyards and „Don Lucho de Oro“, blend from a triple & quadruple destilled with passage through French oak barrels of first use.

At the World Spirits Award, there was gold for Gran Singani, and silver for Don Lucho Gold Collection Singani Ultra Premium.