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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Neuzeller Klosterbrennerei: A renaissance of old distilling traditions

Distillation has a long history and tradition in Neuzelle, Brandenburg. The splendid Cistercian monastery once also included the ‘Newe Krug vorm Closter’ tavern where brandy was produced. This tradition of distilling was revived in 1997 in the form of the newly founded monastery distillery, Neuzeller Klosterbrennerei, rekindling 400 years of history.

Various liqueurs, as well as specialities such as absinthe, are produced here by hand alongside classic brandies and spirits made from stone fruits and berries. When the circumstances and quality allow it, regional fruits and raw materials are used. For example, the famous Neuzeller Klosterbräu is exclusively used for all their beer spirits. With the extension of the baroque monastery garden, new possibilities open up for the distillery because in future the herbs for Kräutzeller and Rosa Thyminest can be sourced directly from Neuzelle.

Herb liqueurs have a high standing in the area and are an important part of the product range. The beer brandy has become a typical regional delicacy known beyond Germany’s borders. Classic brandies and spirits round off the distillery’s portfolio. With the motto ‘Preserve traditions, break conventions’, the distiller Nico Petri guarantees consistent quality and is constantly working on new creations.

At the World Spirits Award, there was gold for Kräutzeller and Rosa Thyminest, and silver for NimmDry.

Royal Hawaii Spirits Distillery: Authentic recipes for customised drinks

In 2015 the RHS LLC Distillery was founded and in 2018 they started with developing and producing small quantities of spirits and distilled specialities, as well as beginning sales in Hawaii. The brand was launched with nine of their most popular products: Hula Girl Lilikoi (Passionfruit) Vodka, Kona Mule Coffee Liqueur, Pineapple Spirit & Brandy, Hawaii Mule, Ginger Honey Cordial, Maui Pink Gin, Whisky Formula No. 808, Sandwich Islands Rum and Sakura Hawaiian Style Shochu.

The wholesaler for distilling and sales is in Honolulu. Small quantities are produced, based on 100% locally produced alcohol. Some spirits are available for bars and trademarks or in cooperation with other artisanal distilleries, to manufacture alcoholic drinks outside of the Hawaiian Islands. Exclusive or customer-specific recipes for bars, clubs, restaurants, spirits shops and others are also possible. The mission of RHS is to offer consumers affordable, locally produced spirits, using high-quality ingredients and supporting local farmers and enterprises. The vision of RHS is exceptional performance in the production of spirits in the federal state of Hawaii, by combining old and new European, Asian and American recipes with authentic fruits and herbs, in order to satisfy customers on the mainland and internationally with excellent spirits.

At the World Spirits Award, the Dragon Fruit Spirit Liquor and Aloha Spirit Liqueur achieved gold, while both Rum and Spirit Distilled from Pineapple as well as Rum and Spirit Distilled from Ginger achieved silver.