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Tarpa Manufaktúra – Tradition and trend from North Hungary

Tarpa was first documented for its fruits in a chronicle dating from as long ago as 1755. The village in the province of Szatmár on the banks of the river Tisza has a long-standing tradition in fruit processing and its fruit purées, in particular, are legendary. Over time, the fruit-processing began to disappear and the old recipes were quickly forgotten. The manufacturing company Tarpa Manufaktúra was established in 1996 against this background with the aim of re-instating the local culinary tradition, using regional raw materials. Today, the top quality product range includes about 40 organically certified products which are sold in many EU countries: fruit purées made from damson, sour cherry, apricot and quince, acacia honey and nuts, walnut oil, bell peppers and chilli and hearty vegetable products and fruit brandies.

The company only uses freshly harvested fruit based on traditional varieties, some of which are collected in the wild. Fruits are selected, washed, chopped and stirred in copper vessels to the required consistency with many village residents being engaged in these operations. Walnuts are shelled and packaged or pressed to make food oils. The acacia honey extracted by local organic beekeepers is used to flavour the fruit purées and packaged in small jars, either pure or with walnuts. In summer, freshly harvested bell peppers and aubergines are charcoal-grilled and processed to make Sakuska, a rustic spread for bread. All of the products are labelled and carefully packaged by hand. This enables the village to preserve its culinary traditions and helps to secure the existence of the region’s numerous small-scale farmers.

Classified as a First Class Distillery 2015, the Hungarian fruit processors were awarded gold for Apricot, silver for Apple Jonathan, Quince and Wild Plum, as well as bronze for Cherry Sour.

Darauf einen Hüpperling: Organic vodka for wholesome enjoyment

The production focuses on wholesomeness and excellent quality, all hand-crafted, without artificial additives, only with traditional distilling skills and regional ingredients such as the finest wheat and the purest primary rock spring water from a Natura 2000 European nature reserve. The wheat for ‘DEH’ comes from fields in Biberbach at the heart of the Mostviertel region and is organically certified. It is shredded and carefully processed into a mash, fermented for 72 hours and then distilled 60-fold in a column still to achieve the required purity. Only the ‘core’ is refined for the vodka. After a rest phase for the 96% alcohol, the distillate is reduced to drinking strength with granite water. This is followed by at least a year of storage until the balance and mildness have been achieved.

Destillerie Farthofer in Öhling in the Amstetten district of the Mostviertel in Lower Austria is responsible for the production. The retailer and trademark owner is Frank Hüpperling from Berlin, an architect and drummer. During a band rehearsal with his music band B3+, the ‘DEH’ idea was born and then created together with Josef Farthofer in 2020. The trademark has been registered under his name since 2020 at the German Patent and Trade Mark Office. He has been certified as an organic retailer since 2021. And this is how he himself speaks of his organic vodka: “Quality doesn’t need ice. Mixing, cutting and icing are completely unnecessary here. This vodka is enjoyed pure and at room temperature (18 – 20°C), because the best quality doesn’t need any frost. Only then does its full glory come into its own.”

At the World Spirits Award, gold was awarded to DEH Darauf einen Hüpperling.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.