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Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.

Brennerei Südstraße – Aroma has top priority

A love for old orchards was the starting platform, followed by the first distilling efforts, before a distillery was installed in Schwanau-Ottenheimam Rhein in south Baden, between Strasbourg and Freiburg in 2006. At the same time, Lutz Weide started his training as a state registered distiller (2008) and fine brandy sommelier (2012), additionally gaining WSET Level 2 in London.

Since 2014, distilling has taken place in a new facility with an ‘aromat’. This is a booster with a 14 metre copper loop, whose design makes possible a gentle, uniform heating of the alcohol vapour which affords absolute priority to the aroma. The results are excellent, but double-distillation in low wine and middle cut methods is still used. Only their own fruit from an approximately four hectare meadow orchard is used. They use all the common fruits, but also regional specialities like quince, pears and apples. The demand for absolute top quality is delivered by the family through hand selection of the fruit, meticulous cleanliness as well as a great deal of patience at the distilling apparatus. The various spice spirits of the so-called ‘South Street Series’ are a unique speciality, manufactured using sieve distilling methods.

At the World Spirits Award, there was gold for South Street Aniseed Spirit, and silver for South Street No. 1 London Dry Gin, South Street Caraway Spirit, South Street Plum and Caraway Spirit from the oak barrel.