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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Garagenbrenner Wöhrer – Expertise and continuity

Some 35 years ago, Manfred Wöhrer started out as an amateur schnapps distiller, using rented equipment. Today, this ‘garage distiller’ and quality fanatic is one of the great masters of the distillery scene. In the past, he has applied his profound expertise to producing high-quality brandies in national and international tasting sessions as a former taster and valued member of the jury.

Manfred Wöhrer pursued his career as a master builder until 2010 when he handed over the construction firm to his son, Christoph. Now retired, he has more time to dedicate to distilling – and with growing success! Based on a secure foundation, he has built up a wide range of expressive distillates which are typical of their varieties and all bear his unique signature. No nonsense but classy, free from fancy names or marketing gimmicks.

Master distiller Manfred Wöhrer monitors all of the work processes in person, supported by family and friends: from the selection of the fruits and identification of the right time to harvest, to the selective determination of the distillery process, filling and packing. Annual production totals approx. 4,000 bottles, distributed across 16 to 18 different products. Particular emphasis is placed on the quality increase of the traditional brandies: apple, Williams pear, apricot, damson and cherry. Manfred Wöhrer has been working at a new distillery since 2005 – a bright room for working, tasting and shopping, where visitors can acquire first-hand knowledge at distilling demonstrations and tasting seminars.

Classified as a World Class Distillery 2018, there was double gold für Zwetschke 48 Reserva fassgelagert (barrel-aged damson) (Spirit of the Year 2018), gold for apricot and damson, and silver for yellow Williams pear, red Williams pear and sour cherry.

Roner: Most awarded distillery in Italy

In the year 1946, Gottfried Roner laid the foundation stone for the family enterprise that has been dedicated to the art of distilling for three generations. The distillery based in Tramin on the wine route is South Tyrol’s top address when it comes to fruit distillates, grappa, liqueurs, gin and more in the highest quality, as well as being the most awarded distillery in Italy. The extensive range includes over 80 products. First-class fruits and marc from South Tyrol and the environs serve as a basis. With a fine touch, commitment and ambition to achieve the best at all times, they bring together the aroma and taste of the raw ingredients expressively in the bottle.

A milestone in the company history was the inauguration of the innovative vacuum pot still ‘Luisa’ in 2018, named after the wife of the company founder. This pot still unique throughout Italy is a homage to the art of distilling and a glimpse into the future. Visitors can appreciate its beauty on a guided tour and sample a pear brandy made according to traditional procedures. The brandy filled into a copper-coloured bottle delights connoisseurs and enthusiasts with its gentle and refined taste, reflecting traditions and modernity.

At the World Spirits Award 2025, there was Gold for La Gold Grappa Riserva, Williams Reserv and Alpler, and Silver for TER Lignum Whisky and Caldiff.