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MV GROUP – A wide range from the Baltic states

MV Group is one of the largest business groups in the Baltic states. There are four divisions responsible for the production of alcoholic drinks: Stumbras, Alita, Anykš i vynas and Gubernija - the oldest brewery in Lithuania, with more than 350 years of experience under its belt. The factory specialises in beer, kvass and other drinks. Another member of the group is Mineraliniai Vandenys, the leading wholesaler for alcohol, tobacco, and other consumer goods in the Baltic countries, with subsidiaries in Latvia, Estonia and Poland, and the specialist chainstore Bottlery, where over 1,000 drink brands as well as snacks and table accessories are sold. Tromina, one of the most innovative, stable and fastest-growing logistics businesses in Lithuania, manages a 35,000 m2 storage area and offers a comprehensive range of services – from storage and preparation of goods to sales, transport, distribution, accounting and invoicing.

Alita is one of the oldest and well-known manufacturers of sparkling wines and spirits in Lithuania. The portfolio includes sparkling wines, brandies, bitters, cocktails, carbonated drinks, vodka and other spirits. A large percentage of the production is exported. Stumbras is one of the oldest and largest manufacturers of alcoholic drinks in the Baltic region, and specialises in vodka, bitters, liqueurs and brandy. Anykšciu vynas is one of the oldest businesses in the southern Baltic region, well-known for fruit and berry wines, cider, bitters, liqueurs as well as concentrated juices, mostly from regional raw materials.

At the World Spirits Award, there was silver for Alita Brandy XO.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.