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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Family of Hounds – Sought and found

Andrea Frigerio and his English wife, Lina, live in Monaco with their two dogs, Spot and Magda, two wonderful additions to the family. Since they started taking the two for walks in town, they have made many new friends. Andrea and Lina used to be red wine drinkers, who spent their holidays in the wine hills of Italy and France. It was only in 2013, while visiting a country estate in England, that they discovered their love for a good G & T. This developed into a passion, and their discussions soon revolved around what it would be like to create their own gin.

They tasted intensively, discarded aromas they didn’t like, and extracted the aromas they did. Together with the master distiller in an old distillery in Piedmont, they created their recipe for the gin: juniper, lemon and orange peel, pink grapefruit, lavender, thyme, cardamom, ginger and coriander. The first three ingredients come from Italy, the rest from Asia. “The juniper is really loud, like a brightly lit disco floor, and the other botanicals dance around it. Together, they are like a lively, attention-seeking dog that can’t sit still.”

In the future, they are looking to establish a small family of spirits, from gin to vodka and from grappa to vermouth – unmistakable in taste, but accessible to everyone. The core of the philosophy is going out with good friends, enjoying a good meal and even better spirits. The first step has already been taken …

At the World Spirits Award, there was double gold for Family of Hounds Gin.

Ironworks Distillery – Handmade in Nova Scotia

Nova Scotia is the second smallest province of Canada and is located on the Atlantic coast. In the historic port of Lunenburg – the home of the famous Bluenose schooner – Pierre Guevremont and Lynne MacKay founded their distillery in 2010. It is located in a small house dating from the 19th century, which previously housed a smithy, and because it has retained the character it carries the name ‘The Blacksmith’s Shop’. Where once ‘hardware’ was hammered for the Bluenose schooner, now vodka, gin, rum, brandy and liqueurs are produced in small batches. One speciality is Canada’s only vodka made from apples, but the bottled pears – 400 to 500 a year – also reflect commitment to the region.

Ironworks is a distillery with a clearly defined philosophy: ‘Made in Nova Scotia = Jobs in Nova Scotia’. The products are produced by hand from start to finish and personally monitored at every phase. Great value is attached to high quality ingredients from the region: apples, pears, berries, grapes or rhubarb, which come from their extensive partner network – and travel no more than 150 kilometres. The molasses for the rum is imported from Guatemala. The cellar has a capacity for 30,000 litres, and at the moment there are about 200 oak barrels stored there.

At the World Spirits Award, the handmade products were convincing: there was gold for Ironworks Apple Brandy and Ironworks Gin, silver for Ironworks Aged Pear, Ironworks Rum and Bluenose Rum.