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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.

Krater Spirits: 400 years of tradition in Nördling

In the year 1621, the Alerheim innkeeper Caspar Beck received the entitlement from the ruling count at Oettingen ‘to brew beer and to run a brandy house’. This inheritance was continued by the family and supplemented by a herb liqueur with ginger and peppermint, which was launched on the market in 2013. The name ‘Kraterfeuer’ (Crater Fire) is due to its warming pungency. In 2015, Bavarian Krater Noster Distilled Dry Gin was added, for which wild juniper berries from the wild heath Rieser Heide were used, selected by hand on the edge of the crater that was formed 14 million years ago with the impact of a meteorite.

Since 2020, there is also Full Moon Krater Noster Distilled Dry Gin, a homage to the Apollo astronauts who trained here in 1970 for their voyage to the moon. NASA had sent them to Bavaria to prepare them for their mission in similar geological conditions. The suevite rock in the Ries region was fby that meteorite‘s impact – like the moon craters visible from Earth. Therefore, the Full Moon edition was composed with wild juniper berries from the edge of the crater and beguiling moon plants such as sweet-tart meadowsweet.

Krater Spirits has become a family project involving everyone. Sustainability as forethought for the forthcoming generations is practised in everyday life: the energy for manufacturing the products and heating the buildings comes from renewable sources.

At the World Spirits Award, double gold was awarded to Kraterfeuer, gold to Bavarian Krater Noster Distilled Dry Gin, and silver to Full Moon Krater Noster Distilled Dry Gin.

Fine Blankeneser Goods: Unity of quality and design

The intertwining traditions of trade and seafaring in the history of the Blankenese district of Hamburg were the inspiration for dedicating a gin to the ‘Jewel of the Elbe’. With the burgeoning East India trade, gin was part of the catering for seafarers, because the high alcohol content prevented the drink from spoiling during longer journeys – unlike beer or water.

Fabian Rohrwasser, distilling master at the ‘Feingeisterei’ at Gut Basthorst manor, developed the ‘Blankeneser’ recipe. Herbs and spices are used that came to Hamburg in the 17th century on merchant ships. The Premium Dry Gin is characterised by a sweet ginger tartness and a distinguishing bitter note. The aromatic support for the juniper is provided by the fruity, tart bouquet of orange peel, orange blossom and lavender, whilst coriander and Ceylon cinnamon produce a hint of spicy wood. Cardamom and green ginger together with angelica root and meadowsweet ensure the finish.

Fine Blankeneser Goods GmbH was founded in April 2018. The founder, creative head and brand ambassador is Sabina Pech. The company produces high-quality gifts and souvenirs in the areas of spirits, drinks and luxury foodstuffs. The packaging and design are important distinguishing factors, alongside the high quality. The elements are all interwoven and tell local stories. The bottle labels are based on illustrations that are enhanced every year to appeal also to collectors – all creations by Sabina Pech.

At the World Spirits Award 2025, there was Gold for Blankeneser Premium Dry Gin.