World-Spirits Online Guide Abo – order now

KeyPharm Laboratories: Team work for organic gin

Master distillers, mixologists and the research and development team at KeyPharm – a Belgian company spe-cialising in medical plants and herbs – stand behind a special organic gin which involves 50 carefully selected plants and herbs. The botanicals are divided into six groups, according to their aromas: herbs (juniper, pep-per, ginger, rosemary, angelica, gentian, cardamom, coriander, marjoram, etc.), blossoms (lavender, camo-mile, lilac, rose, etc.), leaves (lime, eucalyptus, myrtle, green tea, etc.), fresh tangerines, limes and berries (‘Biotona Superfruits’).

After 72 hours of separate maceration in 96% organic alcohol, distillation takes place in a traditional copper still, and spring water is added later to reach the desired drinking strength of 44 percent by volume. The re-sult is a gin with a delicate aroma, a complex body and good balance.

The Herbalist can be served in many ways, some recipes can be found on the website https://theherbalist.bio – along with instructions for making the perfect Gin & Tonic.

At the World Spirits Award, there was silver for The Herbalist.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.