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Havana Club International

Havana Club International was founded in November 1993 by Cuba Ron and the French Pernod Ricard Group with the aim of developing the brand internationally through its powerful distribution network. In 2007, a distillery was opened in San José de Las Lajas to meet the increasing demand for matured rums. Today, Havana Club is the number three international rum brand in the world and the leader in super-premium rums. Exports are made to more than 125 countries, with the exception of the USA, where Cuban products are banned due to the trade embargo. The most important export markets in Europe are Germany, France, Italy, Spain and the UK, and over the Atlantic are Chile, Canada, Argentina and Mexico.

The name ‘El Ron de Cuba’ stands for Cuba’s culture, climate, geography and history. In the modern distillery, the production process is monitored by four Maestros del Ron Cubano to ensure compliance with production laws. The process includes the extraction of the sugar cane juice, the production of the molasses, fermentation and continuous distillation. The result is aguardiente that is at least two years old, filtered through charcoal for purity and only blended when the maestros have confirmed its maturity. Natural ageing in the tropical climate contributes to its unique character. In 2022, UNESCO declared the top products to be a world cultural heritage and highlighted their role in preserving the craft of Cuban rum.

At the World Spirits Award, the Master Class Distillery 2024 received gold for Havana Club Original Añejo 3 Años, Havana Club Selección de Maestros and Havana Club Añejo Especial, and silver for Havana Club Añejo 7 Años and Havana Club Añejo 15 Años.

Gerührt und geschüttelt: Tradition trifft auf Innovation

Devrim 1923 Raki – Efsun steht für einen zeitgemäßen Zugang zur türkischen Raki-Kultur. Das Geschwister-Start-up aus Köln, gegründet von Bedrana Mani und Selman Mani, verbindet kulturelles Erbe mit modernem Verständnis von Genuss. Nach ersten Sondereditionen ist der Efsun seit April 2025 am Markt, als dauerhaft verfügbare Interpretation der Marke Devrim 1923.Der Name Efsun bedeutet Faszination und Verzauberung und beschreibt die besondere Wirkung, die über den Geschmack hinausgeht und sich aus Rezeptur, Atmosphäre und Moment zusammensetzt. Historisch betrachtet war Raki nie auf eine Aromatik reduziert. Ursprünglich wurde er mit vielen Botanicals hergestellt, regional, kulturell und handwerklich geprägt. Erst spätere Vereinheitlichung und Monopolisierung bewirkte die Reduktion auf Anis und Traube. Devrim 1923 greift den ursprünglichen Gedanken wieder auf. Der Name bedeutet Revolution und ist programmatisch zu verstehen.

Vollzogen wird eine Rückkehr zu den Wurzeln des Raki, interpretiert mit zeitgemäßem Anspruch. Neben Anis und Traube prägen Früchte und Blüten das Profil. Aromen von Granatapfel, Feige, Edelkirsch, Blaubeere, Pistazie, Aprikose, Mandarine und Rose verleihen die vielschichtige, elegante Charakteristik. Die Erweiterung der Botanicals verleiht besondere Leichtigkeit und Vielseitigkeit. Er überzeugt im klassischen Genuss ebenso wie pur, auf Eis oder in Cocktails und Highballs und öffnet Raki für neue Genussmomente, ohne seine kulturelle Herkunft zu verlieren. Mit dem Efsun verfolgen Bedrana und Selman Mani das Ziel, Raki als hochwertige, international anschluss-
fähige Spirituose neu zu denken – als Rückkehr zu seinen Ursprüngen und zugleich als bewusste Revolution im modernen Genussverständnis.

Beim World-Spirits Award gab es Gold für den Devrim 1923 Efsun Raki.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.