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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Bonner Manufaktur: Small yet exquisite

The Bonner Manufaktur was born from a dream that originated in 2015 – a dream to produce something unique and handcrafted. Specifically, it was about a spirit, produced with passion and dedication following traditional methods. In the beginning it was the naked GiN, which has since won several national and international awards, joined in 2018 by Mr. Williams pear brandy and Mrs. Williams pear liqueur. The same applies for this pair: quality and tradition are the greatest priorities.

The finest ingredients and gentle distillation methods bring the pear out of its slightly dusty niche, as Daniel Wartacz, founder and ‘number one’ in the company, charmingly remarks. In the sub-Mediterranean climate by Lake Constance, the pears can develop their typical aroma on the tree until the very last moment, before being transformed into liqueur and brandy. What that tastes like can be sampled since 2018 in the Wohnzimmer - drinking office on Bonn’s Theaterstraße, the new home of these spirits and slightly unusual tasting evenings. This combination of shop, event room and office is open on Thursdays and Saturdays for those wanting to stock up on special wine and spirit specialities.

At the World Spirits Award, there was gold for Mrs. Williams – finest Williams Christ pear liqueur, and silver for Mr. Williams – finest Williams Christ pear brandy.

Carpenè Malvolti – Sparkling wine specialist with a sideline in distillates

In 1868, Antonio Carpenè laid the foundations for the internationally successful company it is today. The champagne enthusiast was convinced that he would be able to produce a similar cult beverage with the local Glera grape, harvested from the wine hills around Conegliano and Valdobbiadene. That this has been accomplished for almost 145 years is confirmed by the huge popularity of the sparkling wines and the high export percentage of 56%. Although 5% of production is of distillates in the form of brandy and grappa, they only form a small segment of the business next to the 95% made up of sparkling products. However, they are just as successful due to the long experience in the distillation industry since 1868.

In 1972, Etile Carpenè joined the company and became the fourth generation to take over its management. He has always had the same passion for the mixture of tradition and progress, as well as being the great innovative impulse behind the continuous success of the company. The company’s headquarters are located in the famous wine town of Conegliano in Veneto, about 40 kilometres to the north of Venice. A second winery is in Follina in the middle of the Valdobbiadene region. Here, besides the well-known DOCG Prosecco Superiore, distillates are also manufactured, and they are only released onto the market after a long maturing period in oak barrels.

At the World Spirits Award, there was gold for Brandy 15 anni, and silver for Grappa di Prosecco.