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Maass – Tyrolean mountain apricot and Fiss barley

In the heart of the Tyrolean mountains, surrounded by mighty three thousand metre high peaks, is one of Austria’s largest apricot plantations. At an altitude of nearly 900 metres at the entrance to the wild and idyllic Kaunertal valley, there are approximately 10,000 apricot trees. Next to an ancient Roman tower – which is where the farm name ‘Turabauer’ originates – you will find an architectural gem, the Maass open distillery in Prutz. Crystal-clear mountain air and pure spring water from the Central Alps make the fruit at Gerhard Maass’ family business ripen to the best quality.

The ‘imperial barley’ is something special, cultivated in the interwar period by Karl Röck and grown until the 1960s on the Fiss sun plateau. This variety is very productive, easy to grow and resistant to pests. In earlier times, it was exported as far as America, until it was displaced by a Bavarian barley variety and forgotten for many decades. Today it is experiencing a renaissance – the barley is certified and of the highest quality. On an area of around 40 hectares it is once again being cultivated, and a small innovative group of farmers, including Maass Distillery and the Zillertal Brewery, have developed new, regional products from it, ranging from a regional bread to beer and brandy – and what Gerhard Maass has produced from it, is absolutely fascinating.

The World Class Distillery 2017 (Distillery of the Year Gold & World Spirits Award 2017 OBB) received double gold for Gerste Imperial Holz (barley) and Single Malt Whisky – Imperial Malt Blend, gold for wild cherry, orange muscatel, apricot (wood), gentian and Gin by Maass brand.

London Distillers: Environmentally friendly production in East Africa

London Distillers has 125 years of experience in manufacturing spirits and today is undisputedly the most modern distillery in East Africa, based in Nairobi. Its founding and strong growth are in accordance with the increasing demand for high-quality spirits. The production facilities span 300 hectares of land at the Athi River, whereby large areas are dedicated to eco-friendly wastewater treatment through a purification plant.

Since its foundation, the company has felt obliged to act with social responsibility. This is supported by a more labour-intensive approach rather than machine-operated, in order to promote employment at the sites. A well-qualified workforce is employed at eight regional branches (Nairobi, Machakos, Mombasa, Eldoret, Nanyuki, Kisumu, Nakuru and Thika). Importance is also accorded to efficient, timely delivery, in order to strengthen the distribution network and widen the selection. From its modest beginnings in 1985, there has been remarkable growth through to today. Over 25 brands comprise a wide selection of whisky, gin, brandy, vodka, rum, as well as the flagship brands Safari Cane and Old Monk Rum.

In line with the responsibility of selling high-quality products, they concentrate on workmanship, a holistic corporate culture and eco-friendly processes. The aim is to become the market leader in Central and East Africa, to grow as an organisation and to be a preferred employer, because people are the most valuable asset.

At the World Spirits Award, gold was awarded to Top Secret, White Pearl and Safari Rare Whisky, and silver to Kenya King, General Meakins and Napoleon Gold Brandy.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.