World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Kamiki Drinks: Japanese spirits with cult status

Kamiki Drinks is a multinational company with its headquarters in Amsterdam which markets top spirits from Japan. Gin comes from the Kishi Kumano Distillery in Wakayama. The company is part of the leading manufacturer of alcoholic drinks, Plum Food Co., which can already look back on more than 50 years of experience.

The finest spring water is used for the Sakaki Craft Gin range from a region which is known as the land of the Gods. The evergreen Sakaki tree is known in Japan as a holy plant and is used in religious ceremonies. As a world first it has now also been selected as a botanical for a gin, and this is where the name comes from. As well as Sakaki, juniper berries, coriander seeds, caraway, star anise, pimento, cloves, cinnamon, lemon peel, pepper, lavender, bay leaves, wasabi, ginger and others are also used.

One other spirit rarity that has made its way to Europe via the distributor Yoshino Spirits in Osaka is Umiki Whisky. Inspired by Japan’s respect for nature and the ocean as the source of life, local malt whiskies were blended with grain whiskies from around the world, before being mixed with filtered seawater and refined in Japanese pine barrels – in Japan, the pine tree is a symbol of life.

At the World Spirits Award, there was gold for Umiki Ocean Fused Whisky, and silver for Sakaki Gin.

Heidebrennerei Bosselmann: Chemist and botanist, hunter and gatherer

The Heidebrennerei Distillery lies amidst the Luneburg Heath at the gateway to Hamburg. All their botanicals grow in the immediate vicinity in the largest heather biosphere reserve amidst moors and the 4,000-year-old burial mounds that characterise this rough landscape. The basis of their range is always formed by a strong hint of juniper, rounded off with a fruity body of sloe, wild blackberries and cranberries. The fresh citrus flavour of the Heidegin (heath gin) is provided by lemon balm, lemon verbena and fresh Douglas fir. Further botanicals include juniper branches and heather.

Gerhard Bosselmann and two herb ladies – the heart of the distillery – gather many ingredients themselves. Nearly all the botanicals are ground by hand to best release the essential oils. The mash is processed in stages over 72 hours and the distilling process ends at 40% to ensure an optimal taste. The gin is always unfiltered. Barrel Aged Gin is a speciality for which previously used oak and chestnut barrels are utilised.

The softest water from sources under filtering moors and sand dunes is guided over rose quartz and semi-precious stones after an ion exchange to relax it. “The distillery is a 120-litre facility, we produce the smallest batches in a London Dry Gin procedure in Germany’s purportedly smallest private gin distillery – under the motto of slow distillation at a low temperature. I am determined not to focus on quantity and profit. Only in this way can the fragile aromas release slowly, without partially dissolving the wood-body of rose hip, sloe and currant pips. Each bottle is a little work of art that is filled, sealed and labelled by hand”, as Mr. Bosselmann says.

At the World Spirits Award, there was Double Gold for Sailors Gin – Spirit of the Year & World Spirits Award 2026, and Gold for Heidegin and Csardas.