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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Stuttgart Distillers: A declaration of love to their home town

GINSTR – Stuttgart Dry Gin is a declaration of love to Stuttgart: with only 711 (the local dialling code!) bottles per filling, the Stuttgart airport code in the brand name, and the name of the barrels – the first one had the simple name of Killesberg. The ingredients also come from the region: citrus fruits from local greenhouses meet juniper berries from their vineyards in the Remstal Valley. The carefully filtered Lake Constance water is mixed with original Cannstatt mineral water. All 46 handpicked botanicals that cannot be grown in Stuttgart and its surroundings come from regional traders, mostly from the Stuttgart Market Hall: fresh citrus aromas, the finest juniper, a touch of rosemary, cardamom and coriander for the necessary spiciness; liquorice, kaffir lime leaves, orange blossom, hibiscus blossom and pomegranate seeds provide the perfect complementary note. GINSTR is produced and bottled by the ‘makers’ themselves – so they have total control throughout the process.

Markus Escher – a winegrower’s son, master distiller and herb guru – adds his high demands for quality and handwork. GINSTR is full of his expertise, his passion and his heart and soul. Alexander Franke – born on the Killesberg, a presenter and spirits collector – is known by most people in Stuttgart as ‘Sandy’. At 15 he was Germany’s youngest radio presenter and, since then, radio and TV would be unthinkable without him. It was by coincidence that he met Markus at an interview, and then a dream came true: together they created the perfect gin!

GINSTR – Stuttgart Dry Gin was awarded gold at the World Spirits Award.

Appleton Estate – Rum from the heart of Jamaica

In the lush Nassau Valley, in the famous Cockpit Country of the island, lies Appleton Estate. For more than 265 years, authentic premium rums have been manufactured here in traditional ways, and experience has been passed on from generation to generation. The terroir, with its ideal climate, fertile soils and natural spring water, provides the best conditions for distillation. Out of respect for the land, environmentally-friendly initiatives ensure that Appleton Estate, as well as the headquarters in Kingston, work in a ‘green’ way.

Joy Spence, who in 1997 became the first woman to be recognised in the spirits industry as a ‘master blender’, originally studied analytic chemistry. In 1981, she started working as head chemist in the Appleton team, and it is not only thanks to her abilities and her passion for what she does that she has become a living ‘trademark’ for the exceptional rum range; her heart-warming and spirited personality is a part of Appleton Estate.

Appleton Estate is well-known for its premium rum – Appleton Estate Signature Blend, Appleton Estate Reserve Blend and the rare Appleton Estate 12 year. In addition, there are also two ultra premium rums in the programme – limited editions of Appleton Estate 21 year and Appleton Estate 50 year.

At the World Spirits Award, the Jamaican rums showed their high class: with double gold for Appleton Estate 12 year, and gold for Appleton Estate Reserve and Appleton Estate Signature.