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Revolutionary Brands: Secrets of spirited drinks

Vivek Menon, formerly Brand Manager at Aryen Beverages Private, is the Director of the company Revolutionary Brands founded in 2021, well-known in the spirits and wine industry. The spectrum ranges from the procurement of local raw materials to the production of modern labels, and the portfolio comprises wines from around the world, as well as premium spirits from whisky to rum. Two Revolutionary products have exciting stories to tell …

Lucifer’s Gold is a devilishly good drink for people who are not afraid of the unfamiliar. The mix of Scotch grain whisky and Kentucky bourbon is considered prohibited – hence the name. In an old Italian town, a British Scotch drinker and an American bourbon drinker were gambling. They noticed a change in the taste and texture of their drinks. After the game, they asked the barkeeper ‘Lucas’, who admitted to the mix, and they wanted to come back. The next day they were surprised that nobody by this name had ever worked at the bar …

Viva El Ron was a Cuban white rum whose recipe was developed over more than 150 years that everyone loved. The drink did not need a name, it was just called El Ron. One day the barrels were empty, but nobody knew the recipe – El Ron appeared to be lost. Sometime later, a young man found a box full of diaries, with stories spanning generations. The secret of El Ron was scribbled on the margins. He therefore kept trying until he succeeded in restoring the ‘white gold’. Viva El Ron!

At the World Spirits Award, gold was awarded to Lucifer’s Gold and Viva El Ron De Cuba.

Rhum Rhum – Caribbean dreams

Marie-Galante, a small island in the French Antilles, was discovered by Columbus on his second journey on 3 November 1493 and has been named after one of his caravels: Maria-Galanda. The first French settlers came here in 1648 and began to cultivate sugar cane. New settlers then arrived from Italy a few years ago: master distiller Vittorio Capovilla, luxury goods importer Luca Gargano and rum producer Dominique Thierry from the Bielle distillery – a charismatic trio of characteristic people who had found themselves a new challenge.

Marie-Galante was also known as the “island of 100 windmills” in the heyday of sugar cane production in the 19th century. The towers of the windmills were previously used to press the sugar cane and are now just tourist attractions – although the modern Rhum Agricole is certainly causing a stir on the spirits scene. The experiment began in 2006 and underwent an extensive test phase.

This new rum is rich in substance and aromatic, yet lacks the usual caramel flavours. The rum is made using classic methods based on the juice of the sugar cane, yet using the latest technology: temperature-controlled fermentation over eight to nine days, the use of specially selected yeast, a double distillation process in copper pot stills, the avoidance of chemical additives and finishing in lightly toasted French barriques from Yquem. Master distiller “Gianni” Capovilla ensures perfectionism throughout thanks to his extensive experience.

A tip for enjoying the Rhum Blanc: serve in a chilled glass at room temperature as an aperitif, garnished with lemon zest!

Blanc: intensive flavour of sugar cane. Very complex and dense. Soft on the palate without the usual caramel texture. Aperitif; serve at room temperature, in chilled glasses, with lemon zest!

5th place in the rum category and classification as a “Master-Class Distillery”. Rhum Blanc Agricole, Rhum Bois Noble, Single Barrel Rhum Bois (Vieux), Rum Paille

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.