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Rum Enterprise: A new era of Cuban rum

Towards the end of 2020, the French spirits company Moët Hennessy announced the market launch of Eminente Reserva. The rum was developed with César Martí, Maestro Ronero of the Cuban state enterprise Cuba Ron. He experiments with different degrees of maturation of aguardientes, especially aromatic and complex sugar cane distillates, in different surroundings and barrels. Eminente Reserva represents a combination of the two Cuban rum types, the intensive-dry Occidente and the fruity-mild Oriente, inspired by the 19th century, enriched by a mix of different sugar cane distillates that have been stored for years in whisky barrels made of white oak. The proportion of 70 percent by volume aguardientes is one of the highest in the country and sets new benchmarks. Eminente Gran Reserva, a ten-year-old rum that received a three-month finish in French oak barrels, matured in a cellar where water evaporates faster than alcohol, hence the above-average alcohol content.

César Martí grew up amidst large sugar cane plantations. During his chemistry studies, he completed an internship at the central distillery where his interest in the production process started. Later, with the knowledge he gained, he carried out projects and research, developed improvements on his way to being a Master of Rum, and designed new products. In particular, he learned to love rum as an authentic expression of the local culture. In 2009, he was awarded the prestigious accolade of the youngest Maestro Ronero in the country by the management of the Cuba Ron Corporation.

At the World Spirits Award 2025, there was Gold for Eminente Ámbar Claro, and Silver for Eminente Reserva.

Die Brau- & Brennwerkstatt: Great taste from the Swabian Forest

The ‘distillery workshop’ in Welzheim is a handcrafted masterpiece, designed and modified especially according to the wishes and requirements of master brewer Mark Schlaipfer. After over 25 years of experience in the industry and many years of distilling fine spirits, he began to produce gin in 2016. The aim is for straightforward and good products with a connection to the region, the Welzheim Forest, as the quality of a gin depends largely on the spices and flavour carriers. With great love for detail the recipes are fine-tuned, fir tree shoots collected and herbs selected. Very deliberately, only small batches are produced, carefully and without rushing – but with lots of love.

After the High Fir Welzheimer Wald Dry Gin, new creations such as the High Fir Summer Edition, High Fir Pimped Peach Gin and Waldfee Liqueur were developed.
The new Barbar London Dry Gin with eleven botanicals is another product with an interesting connection to the region. Welzheim is located at the “Limes”, the frontier wall between the Germanic and Roman empires. Cultural exchange also occurred here, and the cuisine was enriched by both cultures. Thus this gin is a combination of Mediterranean herbs, local spices and fruits such as apple and elderberry. In addition, almost forgotten spices, such as fenugreek seeds, are macerated. The result is a Mediterranean, fruity combination with a peppery sharpness.

At the World Spirits Award, there was silver for Barbar London Dry Gin.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.