World-Spirits Online Guide Abo – order now

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

DISM – A little water from the homeland of the Vikings

In contrast to the long history of the northern islands, the spirits from DISM have only been on the market since 2008. The small, select range comprises four products, which are all based on the extraordinary spring water of the Faroe Islands. Filtered through the basalt mountains, it emerges clear and unpolluted. Once only enjoyed by Vikings and pirates, now occasionally by their descendants …

The man behind DISM is Eidesgaard Erling, a newcomer from the world of the internet. As with all the inhabitants of the archipelago he was used to drinking a welcoming schnapps before dinner. This strong tradition is, however, a contrast to the fact that there was no distillery on the Faroe Islands. The schnapps came from Denmark. And that annoyed him. His response: “I’ll make schnapps myself!” Or to put it better, he sought out a top quality base alcohol (from wheat), and then attended to the blending and bottling.

ELDVATN is the name of the premium vodka, LÍVSINS the traditional, mild aquavit from spring water and herbs, in particular angelica and cumin. HAVIÐ claims the title of ‘The world’s strongest aquavit’ (with 50 volume percent, just as the Vikings would have liked it). The fourth in the set is BARALDUR (= juniper), the special gin, which is said to have healing properties. However, the water is of vital importance, it is what gives the ‘good spirits’ their soul. If you don’t believe it, you should take a look at www.dism.fo – the breathtaking photos speak for themselves and the fascinating islands.

At the World Spirits Award, Livsins Vatn, Baraldur and Eldvatn won gold, Havid silver.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.