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Modus-Vivendi -Small fruits with a big history

There are plenty of stories surrounding the history of damassine plum - small, violet fruits in the plum family. The botanical name of 'prunus damascena' is indicative of the probable origins of the fruit: Damascus in Syria. The Roman gourmet and most famous author of cook books in Antiquity, Marcus Gavius Apicius, praised the fruit in one recipe as a delicious accompaniment to lamb. It then found its way to Europe through the Duke of Anjou who discovered the fruits in around 1220 during a crusade to Jerusalem. During the Middle Ages, the trees grew predominantly in the gardens of the royal houses and parishes.

At the end of the 16th century, planting began on the South banks of Lake Biel in Switzerland and the Jura mountains seemed particularly suited to plum varieties. Harvesting damassine plums is very time-consuming and therefore they rarely come to market for fresh consumption. And their use in fine brandy has so far also only been of local significance. As they say in the Jura region: "A good meal without a glass of damassine brandy is like a day without sunshine".

The young Modus-Vivendi company in Biel has brought a new name and exclusive equipment to this 'historic distillate' in order to increase the product recognisability. The raw materials are provided by Roger Grimm and Adrian Eberhard, who planted hundreds of damassine shrubs in an ideal south-facing location in Luescherz, on the South banks of Lake Biel, from 2003 to 2008. The owner of Grillette Domaine De Cressier, J. P. Mürset, also represents a partner who has been heavily involved with the cultivation of damassine plums in Le Landeron since the 1990s.

This speciality product from the Swiss lakes region was awarded a bronze medal at its première at the World-Spirits Award.

Havana Club International

Havana Club International was founded in November 1993 by Cuba Ron and the French Pernod Ricard Group with the aim of developing the brand internationally through its powerful distribution network. In 2007, a distillery was opened in San José de Las Lajas to meet the increasing demand for matured rums. Today, Havana Club is the number three international rum brand in the world and the leader in super-premium rums. Exports are made to more than 125 countries, with the exception of the USA, where Cuban products are banned due to the trade embargo. The most important export markets in Europe are Germany, France, Italy, Spain and the UK, and over the Atlantic are Chile, Canada, Argentina and Mexico.

The name ‘El Ron de Cuba’ stands for Cuba’s culture, climate, geography and history. In the modern distillery, the production process is monitored by four Maestros del Ron Cubano to ensure compliance with production laws. The process includes the extraction of the sugar cane juice, the production of the molasses, fermentation and continuous distillation. The result is aguardiente that is at least two years old, filtered through charcoal for purity and only blended when the maestros have confirmed its maturity. Natural ageing in the tropical climate contributes to its unique character. In 2022, UNESCO declared the top products to be a world cultural heritage and highlighted their role in preserving the craft of Cuban rum.

At the World Spirits Award, the Master Class Distillery 2024 received gold for Havana Club Original Añejo 3 Años, Havana Club Selección de Maestros and Havana Club Añejo Especial, and silver for Havana Club Añejo 7 Años and Havana Club Añejo 15 Años.