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Caribbean Spirits Limited: Small batches from the Caribbean

Eike Lauff, an international chef with various branches of his parents’ restaurant around the world, from Germany to Canada and the Caribbean, has been involved in the spirits sector since 2015. At the heart of his idea is the principle of only using local tropical fruits from the island of St. Lucia to produce Caribbean spirits. What began as a hobby quickly gained in popularity, especially on the local tourist market.

The raw material comes from island farmers as well as from private gardens belonging to islanders with surplus seasonal fruit. Handmade small batches from one copper pot still are currently available in six varieties: four Eau de Vie, a vodka made with taro, a starchy tuber, and a gin, made with juniper berries and a selection of local botanicals.

Caribbean Craft Distilling is currently only marketed in St. Lucia, and Eike Lauff works with the retailer Island Mix Café/Craftstore in the Rodney Bay Community for all spirits. Many hotels, restaurants and resorts, including Bay Gardens Beach Resort and Coco Palm Resort, already appreciate the variety and quality of the products.

At the World Spirits Award, there was silver for Five Finger Gin and Taro Vodka.

Krugmann Markenspirituosen: Tradition meets Zeitgeist

This traditional spirit manufacturer’s roots go all the way back to the century before last. When the Krugmann family founded the distillery on their farm in 1867 it was the first business in Meinerzhagen. Entrepreneurship and commercial spirit united with farm heritage to create something new. For six generations, the company was family-run, and since the mid-1990s it has been run by a management team which meets the changing market with innovative ideas.

The handcrafted art of distilling was always the top priority at Krugmann, building on the knowledge, experi-ence and passion of the distillers trained within the company. In the development of new spirits, tradition meets zeitgeist. Strictly guarded recipes are the foundation for many specialities. These are accompanied by the passion for experimentation to create new taste experiences. The result is a wide range of products with over 200 spirits, which also stand out thanks to their bottle design.

Preserving what has been tried and tested whilst exploring new paths in product development is also re-flected in the new products from the ‘Premium Enjoyment’ series: three barrel-matured Korn specialities and a gin which reflects the company’s skills in having worked with juniper for over 150 years.

At the World Spirits Award, there was silver for Korn Cognac Barrel and Gin 150.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.