World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

AnderWald: A place full of stories

This tale began not in a cellar, not in a distillery, but in a small pub in Dublin. A place full of stories, with golden drops that whispered of old recipes. It was there that they had the idea to create their own fine spirits, not just to enjoy the ones already there. Unique pieces as an expression of their own path. Where small miracles are created from water, fire, earth and time. And where every drop tells the story of its origin.

This young, independent spirits producer in Deutsch-Brodersdorf is dedicated to combining regionality, traditional distilling craftsmanship and innovative barrel ageing. Philipp Zima, a trained chemist, developed the recipes and production processes himself with scientific precision. Raw materials such as Styrian apples for the brandy and Viennese barley malt for the whisky are used in the process. They have respect for the classics, as well as the courage to think differently. Their heart is in nature, their gaze is deep – and their curiosity is fuelled by alchemy.

Maturation takes place in selected European barrels, as well as classic oak and local chestnut wood, which lends a unique, warm aroma. A central element of the philosophy is the targeted barrel reference: their own maturing barrels filled with apple brandy are used for individual maturation. Sustainability, transparency in the origin of raw materials and uncompromising quality characterise the way they work.

At the World Spirits Award, there was Silver for Single Malt Whisky Wiener Malz, Apfel Edelbrand Holz and Wodka Reserve.

Destilaria Levira: Unmistakable gin from Portugal

The Portuguese company is nearly 100 years old. In 1923, the production of grape marc began. Thanks to decades of experience, in 2014 the decision was made to create a first-class and unique taste experience. The result is a London Dry Gin with the memorable name Adamus, derived from the Greek word Adamas (‘invincible’). In 2015, for the first time a limited series of 4,448 bottles was manufactured; since then, every year only a limited number of bottles are produced. The bottles are designed so that they are on a par with the gin: as if they were diamonds. And the cork underlines the naturalness of this drink.

For Adamus’ special character, 86 different botanicals were tested and distilled using different proce-dures. From these, the 18 best were selected with an interesting peculiarity: it is the only gin with the Baga grape from the Bairrada region. Besides juniper, also hibiscus, orange, lemon, cinnamon, gin-ger, cardamom, mint, sage, lavender, rose petals and lemongrass are distilled separately in tradition-al copper vats in a steam infusion method and then mixed in the perfect proportions. With the Ada-mus Dry Gin the Destilaria Levira has produced an excellent gin which has made its way into the most exclusive bars and restaurants of the world – a strong drink for special moments.

At the World Spirits Award, there was silver for Adamus Dry Gin.