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Grasovka: Vodka with the pure mildness of nature

Grasovka, the vodka with the power of bison grass, has been a brand of the Underberg Group since 1976. The special feature of this Polish vodka speciality is based on its flavouring with bison grass, which grows in the Bialowieza National Park on the border between Poland and Belarus. Its excellent quality is also evident from the premium packaging with the embossed bison on every bottle. The modern, fresh look is underlined by the ice-blue cap, a symbol of the cold, clear water of Polish lakes.

The farmers in Bialowieza started flavouring their ‘drop of water’ with this lush grass centuries ago. The bison grass in the forest clearings is harvested by hand in early summer, dried in the sun, bundled together and cut to the right length. Then vodka is poured over the grass several times to acquire an aromatic essence. Following a strictly guarded recipe, this extract is combined with vodka made from grain until the colour, aroma and flavour meet the premium standards. Finally, the vodka is filtered once again and bottled together with a hand-picked stem of bison grass as its typical hallmark. Due to its pleasant, mild taste, this original Polish vodka is mostly enjoyed neat, but can also be used to prepare a number of mixed drinks and cocktails.

At the World Spirits Award, there was gold for Grasovka Bisongrass Vodka.

Eifel-Destillerie: Herbal specialities from Eifel

In 1925, Peter-Josef Hubert Schütz and his sons set up a Korn distillery, run by a standing high-pressure steam boiler which was heated with coal. This was replaced by an oil-heated steam boiler in 1969 and the current high-speed steam generator was installed in 1989, with lower energy consumption and less heating time needed for the required steam pressure. Since 1998, Peter-Josef Schütz has been running the company and continuing its success. His philosophy is to “create enthralling products for our customers with natural ingredients and top-level art of distilling”.

Since the foundation of the company, spirits have been produced from the distilled alcohol, initially from Korn (grain) and double-Korn, double-juniper and ‘Schütz Boonekamp’. ‘Eifelgeist’, the speciality of the company made from 42 select herbs, was registered as a protected trademark in 1949. Herbal spirits then became the focus of the product range of high-quality liqueurs and brandies. Using Eifel in the name underlines the appreciation of the region it calls home. A valuable contributor to product diversity is the distillery’s ‘herb chamber’. Here, over 100 medicinal herbs, blossoms, seeds, barks and roots from all around the world are stored in wooden containers.

At the World Spirits Award, gold was awarded to Raspberry Liqueur, Eifelgold and Eifelgeist, and silver to Bitto. Werner Gin (a product made of vermouth from Weinmanufaktur Ellermann-Spiegel in Kleinfischlingen) also received gold.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.