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Absintherie Celle à Guilloud: A legend with a past and a future

The homeland of absinthe is an area which defies borders: from Val-de-Travers in Switzerland to Pontarlier in France. A wormwood herb with an exceptional flavour grows here in the French-Swiss Jura, which gives absinthe its shared heritage – historically, industrially, socially and culturally. After being re-licensed in Switzerland and France, the region has set itself the goal of promoting the original absinthe and its origins. This has given rise to the ‘Route de l’Absinthe’ with interesting places, events and products relating to the ‘green fairy’ along the way. One such station is the small Absintherie Celle à Guilloud in Fleurier, Val-de-Travers.

For centuries, the location in the canton of Neuchâtel has been a centre of the watch-making industry and the homeland of two Nobel Prize winners. Here, the legend of the valley (formerly also a centre of absinthe distilling) lives on. Daniel Guilloud’s different versions of the mysterious, aromatic drink are far from the industrial standard – visitors can see this for themselves on a tour of the distillery. The beautifully furnished store sells absinthe in various forms, as well as limited editions, hand-blown glass bottles, accessories and much more; above all, though, riveting stories about the mysterious past of absinthe, told by Pierre-André Matthey, the successor to founder Daniel Guilloud. Both received the World Spirits Award 2025 honoris causa for their lives’ work.

At the World Spirits Award, there was double gold for Absinthe La Guilloudtine 68°, gold for Absinthe Celle du Docteur 54° and for Absinthe Celle à Guilloud 54°.

Marder Edelbrände - Variations of Kirsch

Albbruck-Unteralpfen is a charming holiday resort in the Southern Black Forest, in the border region of Germany, France and Switzerland, and also the location of one of the best distilleries in the country. Stefan Marder continues his family's dedication to quality of old hand Edmund Marder.

The family business offers a range of over 40 products, all made bearing in mind the family's watchword "To attain nature's jewels with love and patience". The range of products is huge, the focus in on all possible variations of cherry, from the traditional Back Forest Kirsch to morello cherry, black cherry, wild cherry and cornel cherry and cuvee in cherry tree wood. Add to this pomaceous and stone fruit, wild fruit and marc. The brandies, which are also available in beautiful carafes, are known for their distinct, full aroma and fine, mild balance, something that is highly appreciated by his customers who are the famous names in the hospitality trade. Another speciality is the spirit line ranging from hazelnut to juniper and porcino - a sought-after and proven ingredient for creative cooking. Liqueurs made from homemade juices are another area in which the family excels. New paths in product development are embarked on with whisky, beer brandies and distillates from tropical fruits.

Seminars and distilling courses are part of the Fichtenhof programme, as are participations in international tastings, trade fairs and exhibitions, where the Marders seek inspiration and discussions with colleagues. For many years, Fichtenhof Marder has been ranked at the top of their game at different European awards. Products receiving highest marks confirm the company's quality.

The result at the World Spirits Award: 15th place overall as Master Class Distillery, with gold for morello cherry and silver for quince, cherry, blackberry, sloe and rowan berry.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.