World-Spirits Online Guide Abo – order now

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

LACASCARA: Premium aperitif made of the ‘cáscara’

This special product was created on the base of cáscara, grapefruit and raspberries. The Spanish name means ‘skin’, referring specifically to the skin of the red coffee berry. Centuries ago, cáscara was dried on coffee farms and drunk as tea; in modern coffee production, the pulp and skin remain unused – this could potentially create a mountain of around ten million tons of cáscara. It only gained approval as a novel food in 2022. Its use in this aperitif also has a social aspect, as coffee farms receive much-needed additional income.

Behind LACASCARA are Lisah Dietrich, who worked in marketing for many years, and Constantin Müller, owner of an advertising film agency and a camera rental company, and also a lecturer at RheinMain University of Applied Sciences. They source the highest quality cáscara from Colombia and Peru from farms that have left cooperatives to market their own coffee. During the season, the best ripe coffee berries are picked by hand in 4 harvests, before being sorted and dried in the sun for over 40 days. The liqueur is then produced by hand in a small distillery, without artificial additives. Caffeine is only present in small amounts; one glass contains only one to two percent of the caffeine contained in a litre of cola. The taste of cáscara is reminiscent of rosehip, pomegranate and spicy honey. Perfect as a spritz, with tonic water, neat, or on the rocks. With a balance of fruitiness and a slight bitter note, a new, natural taste experience has been created that also meets the needs of an entire generation for high quality, sustainability and naturalness.

LACASCARA Premium Aperitivo won silver at the World Spirits Award.

KWV Brandy continued its great legacy in 2023

The roots of locally produced brandy on South African shores can be traced back to 1672. KWV Brandy has developed into a well-known name that has symbolised stability, quality and values for generations. With meticulous double distillation in copper stills and maturation in pristine French oak barrels, they always strive for perfection. The fascinating selection of brandies is a sensory journey of discovery that begins with the three-year-old KWV and continues with the nuances of KWV 5, 10, 12, 15, and crowned by the exquisite KWV 20.

Brandy, liquid history in a glass, tells of tradition, craftsmanship and enjoyable times. KWV Brandy stands for a century of consistent commitment by pioneering thinkers, visionary producers and entrepreneurial leaders, as well as for its remarkable versatility as a leading, multi-award-winning company. Since the first international award in 1981, its position in the brandy arena has been reconfirmed time and again. In 2022, KWV Brandy was honoured as the best brandy producer in the world at the prestigious International Spirits Challenge (ISC) under the leadership of renowned Master Distiller Pieter de Bod. KWV is synonymous with brandy in South Africa. With unwavering support from the wider KWV family, they eagerly look forward to another century of excellence.

The Master Class Distillery 2024 received gold for KWV 20, KWV 15, KWV 10, KWV 5, KWV 3, Imagin Classic, Imagin Citrus and Wild Africa Cream, silver for KWV 12 and KWV VS, and bronze for Cruxland Black Winter Truffle and Cruxland Kalahari Truffle.