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Lovely Rita Spirits – With a clear concept for the future

The company Lovely Rita Spirits, based in Arizona, was founded by Ray Rita, Michael Meinerz and Bob Derks. All three have a soft spot for Latin American culture and lifestyle, run a website for the Latino community, and organise fashion shows with South American designers. So it is understandable that their focus is on the fashionable spirit, tequila. To support their activities, they have created a special brand, aimed at a predominantly progressive female audience.

The soft, balanced tequila is produced according to traditional methods in a distillery in Mexico, which has been there for 90 years. Flavoured with a touch of agave, the six times distilled vodka with a corn basis is produced and bottled in Arizona. Using the successful concept, more products will follow, such as tequila varieties with peach and orange.

In order to be able to concentrate on the further development of the brand products, they cooperate with one of the largest distributors in the USA, the Breakthru Beverage Group. In addition, the spirits are available at www.oldtowntequila.com. Brand Ambassador is the Armanetti Group – Frank Armanetti’s family was once the largest spirits dealer in Chicago.

“We as founders and our investors are convinced that, thanks to the quality of the product and the right sales channels, we have two of the three things we need. The rest is a bit of luck and a high enough turnover”, say Michael Meinerz and Bob Derks.

At the World Spirits Award, there was gold for Lovely Rita Vodka, and silver for Lovely Rita Tequila.

Gebhard Hämmerle Privatbrennerei – Every drop is a treasure

More than 130 years ago, Gebhard Hämmerle laid the foundation stone for the Vorarlberg fine distillation dynasty with the foundation of the Freihof Distillery. In 1952, his grandson and successor decided to produce limited vintage brandies, made from the best fruit of each harvest. Since then, the Gebhard Hämmerle Distillery has been producing crystal-clear delicacies of this brand. “Making good fruit brandies is a solid handcraft; to capture the finest nuances of the aroma and flavour of a fruit in a distillate, is an art.” The traditional distillation processes have been perfected in accordance with this principle for over 50 years. An uncompromising selection process over many stages of production ensures that only the best (‘Vom ganz Guten’) comes into the conical bottles.

Every single harvest batch is processed separately. All bottles display the year, the bottling date and the batch number. Thus the development of the distillates can be followed over the years, which ensures the basis for top class distillates. The best cultivation methods and the best varieties can be chosen over the years of searching for the ideal fruit with a typical aroma and an optimal degree of maturity. Apart from pure pome, drupe, and berry brandies, a gentian distillate compliments the standard range as an Alpine rarity. Great vintage years as well as choice wild fruits are offered in limited batches as ‘Herzstück’ (‘core’ elements). This term is only used for fruit brandy rarities which reach the personal ideals of exceptional quality. Gebhard Hämmerle has fulfilled a dream with this.

The World Class Distillery 2016 was in the spotlight with a great haul: there was double gold for Herzstück Brombeere (blackberry) (World Spirits Award 2016), gold for Vom ganz Guten Vogelbeere (rowanberry), Herzstück Traubenkirsch (black cherry), Vom ganz Guten Enzian (gentian), Herzstück Mispel (medlar) and Vom ganz Guten Williams (Williams pear), silver for Herzstück Himbeere (raspberry), Herzstück Quitte (quince) and Vom ganz Guten Holunder (elderberry).

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.