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Feinbrennerei Simon – The art of distilling from the Spessart peaks

This distillery in Wolfsgrund close to Alzenau was founded in 1879 by the great-great-grandfather of the current owner Severin Simon and the portrait of Johann Simon can be found on every bottle. The classic range comprises fine fruit and fiery fruit brandies, an international range and the highlight products of whiskey, vodka (made from spelt), gin and brandy (distilled from Pinot noir). Regionality is a priority in the production of these authentic, unmistakeable products. The majority of the fruits come from the distillery’s own fruit trees and other plants from the Kahlgrund area. Preservation of the local cultural landscape with its charming valleys, meadows, vineyards, fields and woods plays a key role.

Storage in wooden barrels made from Spessart oak is particularly important and an essential part of expanding the range of high quality brandies. Experience in the careful handling of brandy and wood has led to some magnificent flavoured from these cask-aged specialities. Lots of local fruit varieties have been used from apples to damsons as well as wines from the company’s own vineyards and local grain. In terms of the whiskey, home-grown barley, quality Franconian malt, the finest Spessart oak, a few secret ingredients and lots of passion create a real explosion. The ‘whisky pope Jim Murray’ was particularly impressed: “Fascinating and very different ... definitely worth buying”.

This emphasises the convincing performance at the World Spirits Award: the company was classified as a Master Class Distillery 2013 with gold for the Mirabelle plum, cherry, Zwetschge Holz (damson wood) and Bavaria Whiskey as well as silver for the Wolfsschluchtwasser (apple brandy), apple brandy, coffee spirit and Gin Next Level.

Oasis Group – Innovation from India

The Oasis business group was founded in 1987 and has made great leaps in terms of growth in the drinks sector – with five distilleries it is currently one of the largest grain distilleries in the country. Its top position in the state of Punjab is made evident by its two state-of-the-art locations in Ferozepur and Bhatiinda, a filling facility in Sandhe Hasham-Ferozepur and a comprehensive sales system in wholesale and retail. In terms of product quality, Oasis is a big player on the emerging Indian spirit market.

At the moment, the Oasis group is active in 18 states in India and also exports to a number of countries in which Indian spirits have market relevance. The classical range includes whisky, vodka, rum, brandy and more, whereby innovative spirits are also dabbled in, such as a ‘healthy’ whisky with aloe vera, ginseng and mangosteen. In the premium product range, you will find a triple distilled vodka, flavoured with apple and orange.

At the World Spirits Award, three products from India were awarded gold: Opm Triple Distilled Vodka, All Season Whisky and 5 Star Walker Golden Reserve Whisky.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.