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Edelbrände Ostermann: Old recipes and new creations

Dietmar Ostermann grew up with fruits and the aroma of fine distillates. He has always been interested in distillation. His father’s experience and the skills he learnt at the University of Hohenheim have helped him to implement his ideas, yet he is convinced that the art of distillation can only be learnt through first-hand experience. The senses cannot be taught which path to choose, they need to learn to work it out on their own.

From the outside, the distillery in Sulzbach-Rosenberg in Upper Palatinate doesn’t look like a place where fine distillates are created. The passion for distillation began a long time ago, with great-grandfather Peter in the 1920s. Father Franz ignited the spark in his son Dietmar to carry on the tradition, which was taken on with a modern licensed distillery in 2018. The repertoire has been continued and expanded with his own creations. The bases are either fruit distillates such as damson, Williams pear, raspberry, sloe or blackcurrant, or liqueurs with fruits or herbs. A London Dry Gin with botanicals from the Jura Mountains is one of a number of innovations. This father-son project took shape while another herbal liqueur was in the making. “It’s a lot of fun to develop something new and to experience the explosion of aromas in the distillery when they are set free during maceration and distillation.”

Their own beverage speciality market supports the success of regional direct marketing, and their online shop is also an important factor in helping to make the brand of OSTERMANN Edelbrände better known.

At the World Spirits Award, there was silver for Blackcurrant Spirit, Wild Raspberry Spirit, Hazelnut Liqueur and Damson Brandy Liqueur.

Hijos de Pablo Esparza: Regional specialities from Navarra

This family business in the north of Spain is located just 80 kilometres from the French border. Present in the market for over 145 years, the business is now run by the fifth generation. Some of the 27 employees have been working with the family for over 40 years. The oldest product is Anís Las Cadenas, which already won awards in Paris in 1909.

As Spanish spirits are not as well-known as whisky, vodka, rum or tequila, customers are usually found in countries with Spanish inhabitants or descendants of Spanish immigrants. As a small business with no international branches, the contact with business partners is paramount, and they need to be well-supplied with information on the products.

One particular speciality of the region is Pacharán, an aniseed and sloe liqueur, which has been popular in Navarra since the Middle Ages. The name is derived from Basaran, a Basque word for sloe. In the 1950s it became more well-known with the aid of commercial production and marketing. Originally, wild sloes were used, but these days they are grown on plantations to meet the increasing demand. As a means of dealing with inferior imitations, a supervisory board for production was set up in 1988, which also awards the seal of quality and origin Denominación de Origen del Pacharán.

At the World Spirits Award, there was gold for Licor de Endrinas Basarana 20, silver for Pacharán Basarana Etiqueta Negra and Anís Las Cadenas, and bronze for Licor de Hierbas Las Cadenas.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.