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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Ko-Milla SpA: Patagonian brandy distiller

Born in Bavaria, Alex Wopper once sailed around the world in his yacht for four years. In Chile he decided to settle down and founded a shipyard for luxury yachts (export). About 16 years ago he discovered his passion for distillation. Three years ago, after many attempts, journeys of discovery, courses and seminars on distillation, he found- ed the official distillery Ko-Milla SpA, with an emphasis on single malt whiskies.

At the northern end of Patagonia, barley is grown, which is then processed in his small malting plant: currently 200 kilograms per week. The malt mash is processed in a 200-litre pot and, after a slow, open fermentation, is distilled in a 200-litre still (built by Tiroler Kupferschmiede). The first result is collected in a stainless steel kettle and distilled into a fine distillate in a 100-litre still from the same manufacturer. It is then matured in 125-litre barrels that previously contained sherry and 55-litre barrels that previously contained bourbon, made of American white oak. The brandies are stored for at least three years, with a view to much longer maturation periods.

In late summer in southern Chile, fruit brandies are distilled from his own farm produce. Quinces, various apple and pear varieties, damsons and hazelnuts are used. There are also a variety of berries and spices here that he is experimenting with. From 2020, Wopper wants to concentrate on the fascinating world of distillery, to expand and professionalise the malting plant, and to build up his own professional, independent distribution business.

At the World Spirits Award, there was gold for Cuvée Pera Cigar Brandy, and silver for Single Malt Whisky.

Säly Edelbrände & Gin: Voralberg newcomer with a passion

Patrick Säly, born in 1971, lives in Tschagguns in Montafon. The professional photographer started distilling in the autumn of 2020 as a COVID-19 project and has been working with gin since March 2021. As a newcomer, he works hard on perfection through perseverance. He does everything himself, from planting the trees to labelling the bottles. “My aim is to offer a clean, tasty and chemical-free product with a clear conscience. I myself am also a critical consumer and would like to pass this on as a producer!”

Priority is given to the regionality of the raw materials. His working principles are thoroughness, accuracy and cleanliness. Almost 100 percent of the fruit comes from the region, some of it from his own young trees, but most of it collected from mainly old, rare varieties. In 2022, over five tons of fruit were harvested by hand. The gin also contains many botanicals from the region, some from higher altitudes, such as wild rowan berries, Swiss stone pine cones, larch needles, gentian roots, cranberries, blueberries and more. Around 25 brandies, spirits, liqueurs and gin are produced in small quantities. Distillation takes place in a 76-litre column with water bath and agitator, operated with 12 kW of electricity. The company supplies the region’s top restaurants and has seven sales outlets in addition to the farm shop.

At the World Spirits Award 2025, Gold was awarded to Montafoner Zwetschkenbrand (damson brandy), Rote Pichlbirne (red pear), Roter Enzian (red gentian), Montafoner Obst- und Gemüsebrand (fruit and vegetable brandy) and Schindla Gin. Silver went to Montafoner Kirschbrand (cherry brandy), Montafoner Kräuterlikör (herb liqueur), Montafoner Dörrzwetschken Likör (prune liqueur), Heubluama Gin (hay flower gin), Montafoner Zirben Likör (arolla pine liqueur) and Montafoner Latschenlikör (dwarf pine liqueur).