World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Aura Proizvodi: Delicacies from Croatia

This family business invests a great deal of handicraft and devotion into every product. Aside from jams made of figs, plums, dandelion, cornel cherries, blueberries, blackberries, raspberries, cherries, apricots, oranges and cinnamon, they offer 29 brandies made from fruits and herbs, as well as four gins. The basis of all these is homemade brandy from pomace, pears or apples. This is used for Biska (mistletoe brandy), Medenica (honey brandy) and Teranino (red wine liqueur), spirits made of figs, carob, cornel cherries, almonds, olives, peppermint, plums, rose blossom, sage, forest fruits, wild apples, wild pears and even more besides. The product range also includes a herb liqueur with wormwood, Millefrutti (made of macerated wild fruits), Biska extra (made of white mistletoe), Limoncello, Orancello, Fernet Amaro 78, the first Croatian aperitif Ora d’Oro and the new Premium Pelinkovac Victoris. The product range is headed by Premium Gin Karbun (made of wheat distillate, juniper berries and 20 spices). The gin is filtered through active carbon that is also offered when serving. The products are sold at wine shops, delicatessens, hotels, restaurants and airports. They have their own shops in Hum, the smallest town in the world, in Buzet, the town of truffles, in Novigrad, in Grožnjanu, the artists’ village, in Porec, Motovun, Rovinj and Pula. They also supply to Rijeka, Split, Vrbnik on the island of Krk and the island of Cres. Starting in 2024, they have opened shops in Slovenia as well.

he Master Class Distillery 2025 received Gold for Aura Gin Karbun, Aura Teranino, Aura Limoncello, Aura Fernet Amaro 78 and Aura Aperitivo Ora d’Oro, and Silver for Aura Premium Pelinkovac Victoris.

Kapruner Edelbrände: Hiking with a high-spirited reward

Not far from the Kaprunerhof, on the Maiskogel mountain, lies the cosy Unteraigen inn. Homemade delicacies and home-distilled schnapps are served here, accompanied by the wonderful panoramic views over Lake Zeller See and the surrounding mountains. The establishment is run by the Rattens-berger family with charisma and warmth and is a popular place to stop for people on hikes or to take a break from skiing. You can visit the distillery, if you like.

In 1995, Albert Rattensberger had the facility designed and built, and in 2001, he founded the Kaprun-er Edelbrände company. In 2014, Anton ‘Toni’ Rattensberger took over the distillery, which produces fine fruit distillates with love and experience. “In schnapps you will only find what the fruit has to give, sometimes with a little yeast to improve fermentation. Basically, we keep to the motto: good fruit = good fermentation = good schnapps,” says Toni.

Distillation takes place all year round, but the main season is between September and December. When the distillation plan is drawn up, the fruit is delivered. Depending on demand, between 500 and 1,500 litres of schnapps are distilled every year. In total, there are 13 varieties, including apple, rasp-berry, cherry, apricot, quince, Williams from Styrian pears and rowanberry from the Polish field ro-wan. Upon request – with a week’s delivery time – there is also gentian, sour cherry, cherry honey and egg liqueur.

At the World Spirits Award, there was silver for Apple from oak barrels.