World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Fabian Vögtle Distillates – Experimenting to head in new directions

Whilst some people are born with a sunny disposition, others are born with fire in their bellies. Fabian Vögtle was born with a passion for alcohol – mainly the production of it, of course. As attractive as it may sound, there are strict legal regulations for hobby distillers. For the production of spirits, you need special distilling rights. Fabian Vögtle was lucky in this respect, as schnapps production is a tradition in his family. Since he inherited his grandfather’s distilling rights in 2008, the full-time wine-grower has been distilling his own brandies and liqueurs, such as the Williams Christ pear, Mirabellenwasser (mirabelle), Zibärtle brandy, grape marc brandy from Gewürztraminer and wine brandy in oak barrels. The original craft has been retained by the distiller from Vogtsburg: distilling takes place in the old distillery, which is heated by hand with wood. The distillates mature in demijohns in wooden barrels, no cold treatment or filtration takes place. Soft spring water from the Glottertal valley is used to dilute the brandies to drinking strength.

These days, the focus is on gin, because this can be produced all year round. Fabian Vögtle’s ‘dialect’ is his own interpretation of the popular drink, which combines family tradition and innovation. It contains an exotic melange of a total of 17 natural botanicals, including juniper, aniseed and coriander, as well as orange and lemon peel. The annual highlight is a limited gin selection of 499 bottles – something special for gin lovers!

At the World Spirits Award, there was gold for Mundart Kaiserstuhl Dry Gin.