World-Spirits Online Guide Abo – order now

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Mozart Chocolate Liqueur: Exquisitely chocolaty pleasurable experiences from Salzburg

Masterful perfection and unique enjoyment through its exceptional taste – this is the signature of Mozart Chocolate Liqueur, an exceptional chocolaty symphony, using only natural ingredients and blended in a perfectly balanced ratio to achieve its unmistakable flavour profile. It has been made with great attention to detail by a master distiller and chocolatier, inspired by the world’s most popular chocolates. The brand originated in Austria, but it is also on the road to international success with over 90 percent sold in export.

Every Mozart bottle is produced and filled in the distillery in Salzburg – just as they have been for over 40 years. Each individual production stage demands the highest quality standards, which are only possible thanks to decades of experience. The elaborate and time-consuming process of converting the recipe for the Original Mozart Liqueur involves many individual steps, some of which are still carried out by hand. Mozart Chocolate Liqueur can be enjoyed in a variety of ways: pure and unadulterated, slightly chilled on the rocks, or for pure indulgence, as a special chocolaty ‘choctail’.

At the World Spirits Award, there was double gold and the titles Spirit of the Year 2024 for Mozart Coffee Chocolate and Mozart Cream Chocolate, gold for Mozart Dark Chocolate and Mozart Coconut Chocolate, and silver for Mozart Pumpkin Spice, Mozart White Chocolate Vanilla Cream and Mozart White Chocolate Cream Strawberry.

St. Nicolaus – Specialities from Slovakia

The St. Nicolaus Corporation is the market leader in Slovakian spirits and has been producing traditional and popular spirits and distillates from first-class raw materials for nearly 150 years. Production is linked to the tradition of spirit production in the Liptau region, where the master of spirits, Armín Štark, founded the first spirit refinery in the town of Liptovský Mikuláš in 1867.

The portfolio includes dozens of brands, the most important being Nicolaus Vodka, Demänovka herb liqueur, fruit spirits Jubilejná and Spirituosen Klasik. In addition, there is a broad range of gin, rum, brandy, liqueurs, fruit and bitter spirits and juniper brandies. The Slovenské Vinice brand represents Slovakian wines from popular grape varieties, which are selected by an international commission of experts. As well as domestic production in Liptovský, Mikuláš and Leopoldov, St. Nicolaus also has a brandy distillery and liqueur factory in Vásárosnamény, Hungary, where top quality fruit spirits are produced under the brand name St. Nicolaus Exclusive Edition. The corporation is also sole distributor for the brands Soberano, Lepanto and the premium gin The London No.1. The company also has sales agencies in the Czech Republic and in Hungary, and their products are distributed in many countries all over the world.

At the World Spirits Award there was gold for Nicolaus Extra Jemna Vodka and Nicolaus Platinum 78 Vodka.