World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

El Negocio Tequila: An exciting combination of two worlds

El Negocio combines the expertise of a Napa Valley winemaker and the traditions of the tequileros in Jalisco to produce top tequila. The producer is committed to tried and tested methods, natural variations and craftsmanship. Master distiller Chava Rosales has a wealth of expertise that has been honed over three generations.

Mature Tequilana Weber agave from the mineral-rich Zona Valles is cooked in stone ovens, extracted using traditional techniques and processed in the open air with artisanal precision. After fermentation, the tequila is double distilled in a copper pot still and stored in stainless steel to preserve its purity. This tried and tested process takes into account natural variations and avoids additives, so that each harvest is a reflection of the essence of the agave, similar to vintages of fine wines. Aged varieties go into once-used French oak barrels from the renowned Memento Mori winery in Napa Valley, which were used to produce a 100-point Cabernet Sauvignon. In Jalisco, the barrels are medium-roasted and refilled with wine, which ensures depth and complexity. The finely grained French oak is perfect for enhancing the nuances that lovers appreciate in tequilas from the valley. El Negocio is proof of what tequila can be when craftsmanship and tradition merge: an authentic spirit that combines the nuanced restraint of winemaking with the unbridled spiciness of tequila.

At the World Spirits Award 2025, there was Gold for El Negocio Tequila Blanco and El Negocio Tequila Joven, and Silver for El Negocio Tequila Reposada.

MV GROUP – A wide range from the Baltic states

MV Group is one of the largest business groups in the Baltic states. There are four divisions responsible for the production of alcoholic drinks: Stumbras, Alita, Anykš i vynas and Gubernija - the oldest brewery in Lithuania, with more than 350 years of experience under its belt. The factory specialises in beer, kvass and other drinks. Another member of the group is Mineraliniai Vandenys, the leading wholesaler for alcohol, tobacco, and other consumer goods in the Baltic countries, with subsidiaries in Latvia, Estonia and Poland, and the specialist chainstore Bottlery, where over 1,000 drink brands as well as snacks and table accessories are sold. Tromina, one of the most innovative, stable and fastest-growing logistics businesses in Lithuania, manages a 35,000 m2 storage area and offers a comprehensive range of services – from storage and preparation of goods to sales, transport, distribution, accounting and invoicing.

Alita is one of the oldest and well-known manufacturers of sparkling wines and spirits in Lithuania. The portfolio includes sparkling wines, brandies, bitters, cocktails, carbonated drinks, vodka and other spirits. A large percentage of the production is exported. Stumbras is one of the oldest and largest manufacturers of alcoholic drinks in the Baltic region, and specialises in vodka, bitters, liqueurs and brandy. Anykšciu vynas is one of the oldest businesses in the southern Baltic region, well-known for fruit and berry wines, cider, bitters, liqueurs as well as concentrated juices, mostly from regional raw materials.

At the World Spirits Award, there was silver for Alita Brandy XO.