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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

Rick Spirit: Organic gin made in Austria

After much trying and testing, master distiller Patrick Marchl has brought three varieties of organic gin onto the market: after Rick Rich, the fruity, lemony gin, and Rick Brave, the strong gin with juniper, pepper and ginger, the Mediterranean, summery Rick Feel followed. Rick is a premium organic gin, handmade from pure-ly certified organic ingredients. The focus lies on the highest quality of all raw materials as well as on regionali-ty and sustainability. Only small batches are produced using modern distilling technology.

Production takes place in the southern Styrian village of Gamlitz according to the highest quality standard, London Dry. After his many journeys around the gin world – from England to America – the connoisseur and ‘Gintleman’ decided that home is best, and that his homeland needed a really good gin. “A classic, which leads back to the basics but catapults you into another world with its variety of flavours. A bit like the past meeting future. That was the decisive factor in my motivation for creating a recipe. The gin Big Five – juniper berries, coriander, angelica root, lemon and orange peel – were mixed with dozens of other botanicals such as ginger, liquorice, lemongrass, Kaffir limes and jasmine, to name but a few.”

At the World Spirits Award, there was gold for Rick Feel Mediterranean Gin, and silver for Rick Rich Dry Gin and Rick Brave London Dry Gin.

Cognac Tesseron – A continuation of tradition

Châteauneuf-sur-Charente is home to a real treasure: a collection of rare cognacs from the 19th century. The company was founded in 1905 by Abel Tesseron with one site in Grande Champagne (Boneuil) and another in Petite Champagne (Saint-Surin). Today, the company tradition is continued by Alfred Tesseron, the third generation manager who has deep roots in cognac-making. He grew up in France and worked in America before making Château Pontet-Canetone of the most successful Grands Crus in the Médoc region.

Henri Colcombet, the director of the company, has been developing luxury brands within a competitive field for the last 15 years. His passion for top products and his instinct for premium marketing are key elements in the success of this family business. Melanie Tesseron (4th generation) is the International Brand Manager and adds a touch of feminine flair to this world of cognac. She is highly skilled in communications. The company’s VIP customers include Harrods, Lafayette Gourmet, Globus Switzerland, Dallmayr Germany and Sherry Lehman NY.

The traditional grape varieties grow in the company’s own vineyards. The grapes are harvested early to produce an acidic base wine of just 8 % vol. alcohol. Distilling takes place from 1 October to 31 March of the following year. The maturation process takes place in cool, damp 13th century cellars which were once the crypt of the local church. The young “eaux-de-vie” are stored in limousine oak barrels before the “Maître de Chai” composes a delicate blend using three varieties: Ugni Blanc for a rounded tone, Folle Blanche for finesse and Colombard for depth.

The company secured three golds at the World Spirits Award: for Lot N° 76 XO Tradition, Lot N° 53 XO Perfection and Lot N° 29 XO Exception, of which there are only 3,000 bottles worldwide.