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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Onder de Boompjes – Genever from south Holland

The history of this distillery dates back to the year 1658. At that time, the Steffelaar family began to produce Genever and Korenwijn in Schiedam. In around 1700, herring fishing was finally replaced by the malt spirits industry. Numerous workers from Brabant and Germany flocked to the town in south Holland close to Rotterdam. In 1883, 3,500 inhabitants were dependent on this industry and the town was home to the biggest plants in the world. During this boom period for the Dutch gin, there were numerous mills in and around the town and no fewer than 400 distilleries. ‘Onder de Boompjes’ is continuing this tradition today and only uses the best natural ingredients for its genever, vodka and liqueurs.

The product range includes the young, mild genever ‘Boompjes Premium’ (10% malt wine, distilled 4 times, 35% vol.) and the traditional old genever ‘Bompjes Old Dutch’ (20% malt wine, stored for 3 years, 38% vol.) for which the recipe took a whole year to produce. The range also includes the Oseven vodka, a premium traditionally produced vodka with no additives (3 days of filtration, 40% vol.), the Sylvius gin based on a very old recipe and Generum, a blend of old genever and rum. When it comes to the recipe: the company website includes a few cocktail tips for mixing the spirits as a change to enjoying them straight.

At the World Spirits Award, the ‘classic trio’ of vodka, Genever oude and Genever jonge proved medal-worthy and won three golds.

Mar Azul: Top tequila from Jalisco

Mar Azul Tequila is owned and run by Susana Sutton, who has given tequila a new look. The Mar Azul brand grew from the idea of producing an affordable premium tequila that met high international demands but would be based on a family recipe with natural ingredients, without artificial additives or sugar. More than a decade ago the vision began to take shape, in which every step from cultivation to bottling is strictly controlled by the family. The first agave fields were planted in Jalisco, the historical birthplace of tequila, with ideal conditions for the blue agave. Eight years later the first harvest took place, and thus began their dream of an excellent tequila.

The brand’s standards apply to the individual production steps as much as they do to the broad taste spectrum and innovative marketing, especially in terms of the imaginative bottle design. Only the ‘heart’ of the agave is boiled in stainless steel ovens (autoclaves), the distillate passes through an ultra-filtration process and a customised ageing process in white oak barrels from Kentucky. The product range includes traditional and flavoured tequila, with Añejo, Reposado and Blanco on one side, and coffee, almond, chocolate, banana, coconut, mint and pomegranate flavours on the other. These are sweetened with agave nectar, which further emphasises the unique taste.

At the World Spirits Award, there was gold for Mar Azul Tequila Añejo, silver for Mar Azul Banana Tequila, Mar Azul 100% Agave Azul Chocolate, Mar Azul Tequila Pomegranate and Mar Azul Tequila Coconut.