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Semper idem Underberg: A successful recipe with its own brands

The Underberg company is based in Rheinberg in North Rhine-Westphalia and has a history dating back more than 175 years – a unique success story among German companies and brands. Hubert Underberg (I) founded the company H. Underberg-Albrecht with his wife, Catharina Albrecht, on 17 June 1846 – their wedding day. This spawned an internationally active company group which is now a premium supplier of drinks brands in various market segments of the industry.

The one-product company was developed into a brand-oriented drinks business under the direction of Emil Underberg (II) with a sales volume of more than 300 million euros annually (2011). The Underberg companies employ over 400 staff worldwide. On average, more than every fourth bottle of the six biggest brands (Underberg, Asbach, PITÚ, XUXU, Grasovka and Riemerschmid) is sold outside of Germany.

Dr. Paul Underberg, the grandson of the company’s founder, was very cosmopolitan and had a natural passion for foreign cultures. He was particularly fascinated by the healing power of plants from the Amazon region. In 1933, he settled in Rio de Janeiro and started the production of ‘Underberg do Brasil’, which soon became Brazilian high society’s preferred drink.

At the World Spirits Award, there was double gold for Bio Underberg (World Spirits Award 2022 & Spirit of the Year 2022), and gold for Underberg.

pre·mi·um by S. Kister

Sebastian Kister is the creative mind behind pre-mi-um by S. Kister, a company that stands for exceptional spirits. He devotes himself with great passion and dedication to producing unique brandies from hand-picked, natural ingredients. His particular focus is on spirits made from orchard fruit, which he creates with intensity and precision.

Originally from the picturesque Altmühl Valley with its rich fruit culture, Sebastian has found his second home in Vohburg an der Donau, where he produces today. His philosophy is rooted in the deep conviction that quality of life includes good food, excellent drinks and inspiring company. These values are reflected in each of his products, which are designed to impress both in terms of craftsmanship and emotion. Much more than just drinks, they are an experience. From the first aroma to the last sip, they demonstrate Sebastian’s love of detail and the authenticity of his work. Every drop tells a story of passion, craftsmanship and an unbridled joy in fine spirits. His aim is to make the world of appreciation a little richer – with spirits that not only come from the heart but also touch the heart.

The World Class Distillery 2025 & Distillery of the Year 2025 – Silver (Bitters & Liqueurs) received Double Gold for Altmühltaler Arancello (Spirit of the Year & Award 2025), Altmühltaler Speculator and Altmühltaler Limoncello, Gold for Liqueur Royal, and Silver for Vohburger Nusserl.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.