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Son Tinh – Tradition with a future

In 1993, ethnology student Markus Madeja travelled to Vietnam as a tourist – and he stayed. He went on to become a successful entrepreneur – with no start-up capital or bank loan, simply a convincing business idea. Today he has seven restaurants and a large distillery with more than 200 employees and a sales volume of 2 million dollars. Tradition is very important to him as are the Swiss virtues of quality and continuity.
His distilling started out on a small scale with 2 litre containers. His home was his production site. Following the opening of his first and second bars, the products began to gain in popularity and he decided to shift to a bigger scale. Today, the company has a modern distillery on the edge of Hanoi with a European level of technology. The secret to the schnapps: time to mature. They are produced according to Vietnamese recipes but marketed with western concepts and an innovative look: “The glass contains the soul of the schnapps but a pretty face sells it better!” The offer includes traditional herb schnapps with ginseng and other herbs and roots, sweet fruit liqueurs based on rice wine and a premium range with fruit distillates. The latter range will be expanded further in the future.
These schnapps varieties are unaffordable for the majority of the local population; a bottle costs around one tenth of the average monthly salary. However, the affluent young elite are benefiting from the economic boom and buying luxury goods. This luxury has brought about a renaissance for Madeja. He is now working with the farmers to further develop the traditional cultivation methods for the raw materials (e.g. rose apples) and the image of the products.
The World Spirits Award brought success for these exotic products: three golds for N?p Phú L?c (Phu Loc Sticky Rice Liquor), Minh Mang and B? Sa Pa.

Gebhard Hämmerle Privatbrennerei – Every drop is a treasure

More than 130 years ago, Gebhard Hämmerle laid the foundation stone for the Vorarlberg fine distillation dynasty with the foundation of the Freihof Distillery. In 1952, his grandson and successor decided to produce limited vintage brandies, made from the best fruit of each harvest. Since then, the Gebhard Hämmerle Distillery has been producing crystal-clear delicacies of this brand. “Making good fruit brandies is a solid handcraft; to capture the finest nuances of the aroma and flavour of a fruit in a distillate, is an art.” The traditional distillation processes have been perfected in accordance with this principle for over 50 years. An uncompromising selection process over many stages of production ensures that only the best (‘Vom ganz Guten’) comes into the conical bottles.

Every single harvest batch is processed separately. All bottles display the year, the bottling date and the batch number. Thus the development of the distillates can be followed over the years, which ensures the basis for top class distillates. The best cultivation methods and the best varieties can be chosen over the years of searching for the ideal fruit with a typical aroma and an optimal degree of maturity. Apart from pure pome, drupe, and berry brandies, a gentian distillate compliments the standard range as an Alpine rarity. Great vintage years as well as choice wild fruits are offered in limited batches as ‘Herzstück’ (‘core’ elements). This term is only used for fruit brandy rarities which reach the personal ideals of exceptional quality. Gebhard Hämmerle has fulfilled a dream with this.

The World Class Distillery 2016 was in the spotlight with a great haul: there was double gold for Herzstück Brombeere (blackberry) (World Spirits Award 2016), gold for Vom ganz Guten Vogelbeere (rowanberry), Herzstück Traubenkirsch (black cherry), Vom ganz Guten Enzian (gentian), Herzstück Mispel (medlar) and Vom ganz Guten Williams (Williams pear), silver for Herzstück Himbeere (raspberry), Herzstück Quitte (quince) and Vom ganz Guten Holunder (elderberry).

Ehrenwert GmbH: One recipe – two families


One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many dec-ades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that has once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story, which first began in the 18th century, with this herb liqueur, using the rec-ipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resur-rection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and their fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and, after a ten-day rest period, is bot-tled by hand. Ready to enjoy: neat and ice cold like in grandfather’s time, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was silver for Freudenfeuer Herb Liqueur.