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Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Excelencia Tequilera de Jalisco: From Mexico to the rest of the world

Tequila Huizache is a homage to the Mexican region of Jalisco, which is famous for the manufacture of agave distillates and also where the roots of the company lie. The Huizache bush (Acacia farnesiana) is abundant in the dry landscape and has been traditionally used for medicinal purposes by the indigenous peoples of Mexico, who believe the plant to be holy. The name means ‘many thorns’ and is a symbol for the strength and resilience of the countryside and the people who live and work here.

Once the Spanish conquerors had recognised the value of the agave plant in the 16th century and introduced European knowledge about the art of distillation, the region – today a UNESCO world heritage site, incidentally – became the main producer of tequila, which was distributed from here to the rest of Mexico. In 1870, Tequila Herradura SA de CV was founded and, over time, developed to become one of the biggest brands. In the late 1990s, the sisters Luz Gabriela and María Elisa Romo de la Peña decided to sell their stakes in the company and take over the plantations. In 2003, they founded the Excelencia Tequilera de Jalisco and specialised in the production of 100% agave premium tequila. The top brand Tequila Huizache was introduced in 2005 and opened a new chapter in the success story, which spans six generations with almost 150 years of experience.

At the World Spirits Award, there was gold for Huizache Blanco, Huizache Reposado and Huizache Origen.

Khemani Group – Big player from India

The Khemani Group, a family business in which three generations work together, is one of the leading companies in India, with more than 30 years’ experience in the distilling and brewery industry. In two distilleries, with a total daily capacity of 65,000 litres of neutral alcohol, grain-based spirits are produced to international standards, and international brand- name products are bottled.

The company was founded under the title ‘Royal Distillery’ in the picturesque surroundings of the former Portuguese colony, Daman, on the Arabian Sea. The aim was to combine the Portuguese and British flavours and traditions in the production of alcoholic drinks. Based on this, they developed their own classic line of excellent products and solid business practices which led to remarkable growth. The original distillery has since been constantly expanding and is now state-of-the-art, always with an eye on international and global quality requirements.

Despite of taking a global leap, the Khemanie Group strives to uphold their committment to quality, which effort has won them international recognition. Having successfully scaled up in capacity, the state-of-the-art distilleries group now proudly offers a wide range of products and packaging sizes, ranging from 50ml sachets to 2,000 ml glass and PET bottles.

At the World Spirits Award, there was gold for Thomas Crown Whisky, and silver for Royal Circle Whisky.