World-Spirits Online Guide Abo – order now

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Morikawaratan: Liqueur specialities from Japan

Takanori Mori, who runs a roofing company, started Goodman Kitchen, a mobile restaurant, in 2018. He travelled through Japan with it and got to know wonderful ingredients in every region. Inspired by these encounters, he founded a factory for liqueur specialities in 2022. He began producing liqueurs, for which he processed agricultural products from all over Japan. The first product, Limoncello, was launched in spring 2023, followed by Arancello, plum wine and Bankan, made from unique citrus fruits. Guided tours of the company are also available for anyone interested.

In November 2023, Limoncello was awarded a gold medal and the plum wine a silver medal at ‘The Liqueur Masters’. This is organised by ‘The Spirits Business’ trade magazine, and spirits are tasted by spirits experts in 14 separate categories. The results can also be found at www.thespiritsbusiness.com, which attracts more than 325,000 visitors from almost 150 countries every month. The products also impressed the WSA expert jury.

At the World Spirits Award, there was double gold for Hida Craft Lemoniq (Sweet Award & SoY 2024), gold for Hida Craft Lemoniq Bitter, and bronze for Hida Craft Umeshu Den.

Kornbrennerei H. Heydt – An awareness of tradition and trends

The medium-sized family business was founded in 1860 in Haselünne, which is in Emsland in Northern Germany, an area which lives from agriculture, grazing and forestry. The home distillery developed into an important business over the generations. Grain has always been the base, and over the years the product range has been continually improved and expanded. Wheat distillate was reinterpreted to make this forgotten kind more accessible again to consumers. The grain distillate, which is distilled in their own distillery, matures over several years in carefully selected wooden barrels. Hubert Heydt is a member of the fourth generation of the family to run the business and he has always looked ahead, just like the company’s founder: “We still have lots to do! Our barrel storage cellar has many a treasure ready for our customers.”

The portfolio includes traditional brands from the clear spirits category, herb liqueurs, light fruit spirits and vodka-based contemporary brands. The product philosophy is focused on the further development of existing products by taking over traditional brands that are well-known. The ‘Steinhäger’ is one such product. Heydt has, however, also established new trends with its own brands; the ‘light power products’ are a success story in themselves. Limited editions are marketed under the ‘Heydt Manufaktur’ label.

At the World Spirits Award, there was a haul of six gold awards and one silver.