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Distillerie du Val-de-Travers
www.absinthemotiers.com

Christophe Racine first came into contact with absinthe production at a very young age. As an apprentice in a chemist’s he naturally was also involved in the world of moonshiners at that time and he got to know many different recipes. In 1996 he took the plunge and became a moonshiner himself – at only 18 years old. He experimented and modified, and finally he decided on a recipe from the year 1903. Today – absinthe having been legalised in the meantime of course – distillation is both his job and his passion, and his absinthe variations are meticulously worked out to the smallest detail. “La Fine” is made from 13 plants, “La Fine Verte” from 20.

Like most producers in Val-de-Travers, Christophe Racine is also a member of the specialist absinthe association. This was founded on 1 March 2005, as the production of absinthe became legally authorised again in Switzerland. Historians confirm that this is where it originates: in this valley surrounded by limestone mountains, which passes right through the Jura from Neuenburg in Switzerland to Pontarlier in France.

At Christophe Racine’s you can not only taste and buy absinthe, but also receive an insight into the production, which plants are used and much more. In addition, a wide range of accessories for the rituals concerning the mysterious drink is available: clay fountains, made by craftsmen in the region and individually designed with colours and glazes, fountains made from hand-blown glass or even stainless steel, all kinds of glasses and spoons, and a special souvenir for friends of the “green fairy”.

At the World Spirits Award, all the effort to produce an authentic product was rewarded: there was gold for the classics La Fine Verte and La Fine, and silver for La Fine Clandestine.

ASM – Purist vodka from New Zealand

Artisan Spirits Merchants (ASM) was founded by Julian Moss in Sydney in 2004. Passion and perfectionism inspired him to develop an exceptional product: the purest vodka in the world.

The trice-distilled VDKA 6100, based on whey and spring water from New Zealand, was launched on the market in New York with the support of Robert De Niro. As an investor he was involved in the design, packaging, branding and positioning of VDKA 6100. Incidentally, there are 6,100 miles between New Zealand and the USA – hence the name! The elegance of VDKA 6100 comes down to the purity of the ingredients. This drop is gluten-free, sugar-free, lactose-free and free from chemical additives.

The company is striving to expand the impressive growth it has achieved in North America and in many other countries of the world. In order to cement its global focus and to utilise the potential of VDKA to the full, Asahi Premium Beverages has taken over the brand for the markets in Australia, New Zealand and Japan.

At the World Spirits Award, there was silver for VDKA 6100.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.