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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Ruedi Käser - Triumph of the lord of the castle

"We produce 12 different whiskeys including special varieties - some even for Hapag-Lloyd which are served on the cruise ships MS Europa, MS Hanseatic and MS Bremen. We are also very active in Switzerland, for example as a trend producer for Betty Bossi, a cooking show and marketing range of the Coop company. In September, we are opening our first flagship store in Zurich and our products are already present at the "House of Switzerland" in Peking.

Ruedi Käser and his "Whisky Castle" always cause a stir. From the outside, the building makes a very traditional impression, in the style of an American farm distillery, but the interior is surprising: The distillery on the ground floor resembles an art gallery. The production line consists of the fruit distilling system of the distillery, the pre-stage, and the copper pot still as the core element of whisky production. What follows on after a visit there is the theatre-cum-bistro with terrace. From the top floor, a wonderful view of the vineyards opens up, but visitors can also direct their eyes to the attractive round bar where they can choose the "noble brew" they would like to taste.
A rich diversity in pleasures and a variety of settings - that's the motto that Ruedi and Franziska Käser follow in all their activities on the idyllic farm estate in the Aargau Fricktal valley that invites adventurous visitors to enjoy highly spiritual and culinary experiences. Nature, with its variety of ingredients, yields numerous inspirations. Vineyards, orchards and vegetable patches supply the basic ingredients for spirits, wines, seasonal dishes and delicatessen.
Ruedi Käser's single variety spirits give sensual pleasure, impressions of fragrance and taste with unmistakable aromas. Trial and error was and is the motto here, and the imaginative distiller will certainly not run out of ideas soon.

This year's successes at the World-Spirits Award included a 10th place ranking and title of Master-Class Distillery with gold for the blackthorn and Williams pear and silver for the two cherry brandies and a beer distillate.

United Spirits Limited – A market leader in India

Whisky, brandy, rum, gin and vodka are the flagship products of USL, the largest spirits company in the world. Its history dates back to the 19th century and the country’s British-influenced history. In addition to its 100% subsidiaries Whyte & Mackay and Bouvet Ladubay, brands such as McDowell’s, Bagpiper, Dalmore, Jura, Black Dog, Signature, Antiquity, Royal Challenge, DSP Black, Director Special, Old Tavern, Haywards, No.1 Brandy, Honey Bee, McDowell VSOP Brandy, No.1 Celebration Rum, Old Cask Rum, Pinky Vodka, Romanov Vodka, White Mischief Vodka, Vladivar Vodka and Four Seasons are also part of the comprehensive portfolio. More than a million cases from 22 of the approximately 140 brands in total are sold each year.

Over 165 awards in international competitions emphasise the high quality of the products: Mondial, International Wine and Spirit Competition (IWSC), International Spirits Challenge (ISC), World Beverage Competition (WBC), Monde Selections, Mundusvini, International Taste & Quality Institute (ITQI), Beverage Tasting Institute (BTI), The Scotch Masters, Vodka Masters England, etc.

USL is a true innovator, as in the case of the first ‘pre-mixed gin’. It was also a pioneer of spirits sold in cardboard cartons in India and produced the first Single Malt in Asia to be based on the Scottish tradition and the first ‘diet versions’ of whisky and vodka in India. The company’s products are exported to 37 countries across the world, and in India itself, distilleries and sales offices are distributed across the country, encompassing a team of over 7,500 people. A well-equipped Technical Centre was established in 1989 where scientists from different fields work on quality assurance and innovation – chemists, microbiologists, biotechnicians and nutritional experts. Top quality standards for the numerous production sites are also developed here.

At the World Spirits Award, there was gold for the White Mischief Ultra Pure Vodka.