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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Seyringer Schlossbrände – Long-standing Austrian schnapps culture

According to the motto of Seyringer Schlossbrände, things which have always been good still taste excellent today. The “good old days” are being brought back to life through the product accessories. The company’s brand image was carefully revised in 2006, taking account of its historical aspect. The new features include a special bottle with a handle, exclusively crafted for the company on the basis of a design that is more than 150 years old. With bottle sizes of 0.5, 0.2 and “handy” 0.04 litres, many needs are met.

Seyringer Schlossbrände products combine tradition and taste. Prepared on the basis of traditional rules of the art of distilling, the specialities embody both the past and the future. With their reference to the imperial history – “kaiserlich-königliche Schnaps-Kultur” – and the respective design, Seyringer Schlossbrände’s market presence is bound to be a success. The brand’s symbolism convinces in a variety of different uses – such as the design of small souvenirs or special promotions in the retail trade.

Seyring Castle, in imperial times a country estate, lends its name to the eponymous castle spirits, representing a part of the Austrian spirits culture. The broad range of products comprises traditional Austrian fruit spirits, fruit schnapps and fruit liqueurs, such as Williams pear, apricot, plum, cherry, raspberry, “Obstler” (mixed fruit schnapps) and gentian spirits. Liqueurs on a fruit juice and fruit distillate basis made according to ancient recipes represent an innovation.

The classics – Jagatee (tea with schnapps), apricot liqueur and gentian were all awarded gold at the World-Spirits Award, and the cherry liqueur received a silver. There were also three golds in the fruit spirits category.

Feinbrennerei Simon – The art of distilling from the Spessart peaks

This distillery in Wolfsgrund close to Alzenau was founded in 1879 by the great-great-grandfather of the current owner Severin Simon and the portrait of Johann Simon can be found on every bottle. The classic range comprises fine fruit and fiery fruit brandies, an international range and the highlight products of whiskey, vodka (made from spelt), gin and brandy (distilled from Pinot noir). Regionality is a priority in the production of these authentic, unmistakeable products. The majority of the fruits come from the distillery’s own fruit trees and other plants from the Kahlgrund area. Preservation of the local cultural landscape with its charming valleys, meadows, vineyards, fields and woods plays a key role.

Storage in wooden barrels made from Spessart oak is particularly important and an essential part of expanding the range of high quality brandies. Experience in the careful handling of brandy and wood has led to some magnificent flavoured from these cask-aged specialities. Lots of local fruit varieties have been used from apples to damsons as well as wines from the company’s own vineyards and local grain. In terms of the whiskey, home-grown barley, quality Franconian malt, the finest Spessart oak, a few secret ingredients and lots of passion create a real explosion. The ‘whisky pope Jim Murray’ was particularly impressed: “Fascinating and very different ... definitely worth buying”.

This emphasises the convincing performance at the World Spirits Award: the company was classified as a Master Class Distillery 2013 with gold for the Mirabelle plum, cherry, Zwetschge Holz (damson wood) and Bavaria Whiskey as well as silver for the Wolfsschluchtwasser (apple brandy), apple brandy, coffee spirit and Gin Next Level.