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Wyborowa – The vodka of a master

“The Wyborowa product portfolio has its roots in decades of tradition and extensive know-how,” says Tadeusz Rusek, Senior Brand Manager at Wyborowa Pernod Ricard. The Pernod Ricard Group has operated in Poland since the mid-1990s and, in 2001, took on the Wyborowa brand. The company specialises in the dynamic development of international brands in the premium sector and strengthening competitiveness in the home vodka sector in Poland. “We decided to show consumers what the traditional means of production are, which is why we introduced our Master Distiller, Lukasz Karmowski. The name of the vodka, Wyborowa od Mistrza, refers to his creation, and the picture on the label is an expression of our recognition and respect for him,” Rusek adds.

The Master Distiller says: “I am very grateful to my father for showing me how to carry on the family tradition. I believe that distillation was my calling, and I am so happy that the cooperation with Wyborowa Pernod Ricard means that this special vodka will soon be available all across the country. I value all the initiatives that contribute to maintaining the culture of traditional distillation and that focus on the people themselves who play a key role in this.” This vodka is only produced in one distillery using locally grown rye. The specially designed, frosted glass bottle and the label with the historical sketch of the distillery and the picture of the master distiller underline the uniqueness of the content.

At the World Spirits Award, there was gold for Wyborowa od Mistrza.

Feldfrucht Agrar: Controlled quality from an old entailed estate

Werner, Christine, Franz and Eva Lehner live and work on an old entailed estate. They know from documents that both the building and the family history go back to 1620. Presumably it has been in existence for much longer, although there is no written record. The thinking in terms of generations and the demand for sustainability also determine the type of land usage, which is environmentally friendly, suited to the location and in harmony with nature. Tradition, a close bond with the earth, as well as the courage to innovate have made the vegetable farm a strong partner for gastronomy and food retailing. The enterprise is a member of the “Wasserbauern” association, in order to set targeted measures for preserving water quality.

Production is according to the EUREP-GAP programme. On the one hand it is more costly, on the other it guarantees the best and most reliable food quality. This should be an incentive for the consumer to buy Austrian products. The products flourish on the deep, fruitful earth at the heart of Leonding in Upper Austria. The main products are sweetcorn (since 1986) and pumpkin (since 1999). In addition, there is a wholesale business with all kinds of vegetables, developed from over 50 years of successful cultivation. A trademark of the enterprise has always been specialities and novelties first in vegetable cultivation and later also in trade. The customers include gastronomy, homes and hospitals, where the controlled quality is valued.

At the World Spirits Award, gold was awarded to Roots Sweet Potato Vodka.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.