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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Ko-Milla SpA: Patagonian brandy distiller

Born in Bavaria, Alex Wopper once sailed around the world in his yacht for four years. In Chile he decided to settle down and founded a shipyard for luxury yachts (export). About 16 years ago he discovered his passion for distillation. Three years ago, after many attempts, journeys of discovery, courses and seminars on distillation, he found- ed the official distillery Ko-Milla SpA, with an emphasis on single malt whiskies.

At the northern end of Patagonia, barley is grown, which is then processed in his small malting plant: currently 200 kilograms per week. The malt mash is processed in a 200-litre pot and, after a slow, open fermentation, is distilled in a 200-litre still (built by Tiroler Kupferschmiede). The first result is collected in a stainless steel kettle and distilled into a fine distillate in a 100-litre still from the same manufacturer. It is then matured in 125-litre barrels that previously contained sherry and 55-litre barrels that previously contained bourbon, made of American white oak. The brandies are stored for at least three years, with a view to much longer maturation periods.

In late summer in southern Chile, fruit brandies are distilled from his own farm produce. Quinces, various apple and pear varieties, damsons and hazelnuts are used. There are also a variety of berries and spices here that he is experimenting with. From 2020, Wopper wants to concentrate on the fascinating world of distillery, to expand and professionalise the malting plant, and to build up his own professional, independent distribution business.

At the World Spirits Award, there was gold for Cuvée Pera Cigar Brandy, and silver for Single Malt Whisky.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.