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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Destillerie Josef Hofer: The finest stone pine schnapps

In the Styrian Enns Valley, at the foot of Mount Grimming, lies Irdning-Donnersbachtal. The Josef Hofer family business has been on the main square since 1797, now in the eighth generation. The stone pine schnapps plays an important role in the production of spirits and liqueurs. Since 2005, the Zirbenz Stone Pine Liqueur has been exported to the best resorts in the United States.

A stone pine spirit in its original form only needs pure alcohol and some sugar. 35 percent alcohol by volume gives an ideal combination of flavour and sharpness. The colour is typical with light blue-violet tones. Picking the cones is a risky job, as they hang on the outermost branches. And it has to be done quickly, because, due to the exothermal fermentation processes, the resin begins to seep out, leading to a bitterness which makes the cones unusable. Production begins after visual inspection of the cones: perfect examples are red throughout when cut open. They are left in a mixture of alcohol and water, depending on temperature and maturity, for two to three weeks. Once the sugar has been added, the alcohol content is regulated and, after a short resting period, the filtration and bottling follow.

‘Zirbenz trifft Barrique’ (Zirbenz meets barrique) is matured for six months in a new barrique made of American oak. The reddish-brown colour evokes whisky, while the aroma brings together stone pine with kiln-dry notes, hints of rum, tobacco and wood. A schnapps with strong bitter aromas from the roots of yellow gentian, which are washed and set in pure alcohol for two weeks, is a rarity.

At the World Spirits Award, there was gold for Zirbenz, as well as silver for Zirbenz trifft Barrique and Enzian (gentian).