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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Suburbia Spirits: Gin as a common denominator

Tobias Fadinger and David Pointner grew up in a little suburb of Salzburg and have been friends since childhood. They have also spent many sociable evenings together where Tobias’ father, who has been in the spirits business for over 30 years, often contributed his delicious cocktail creations. This was of course a source of inspiration, and the goal was ‘to go out among the distillers and create exceptional spirits’. A lot of time and dedication flowed into the manufacturing of the drinks, bearing the name Suburbia Spirits. This stands for more than just the production of spirits, it also stands for passion and a zest for life.

The unusual chocolate liqueur is based on lemongrass gin. A bitter chocolate mash and harmonious ingredients give it a finely tangy yet sweet touch. This aromatic combination also makes the liqueur less thick than conventional liqueurs and pleasantly light on the palate. “We like to drink our gin liqueur as a shot and on the rocks, but it is also quite fitting as part of creative cocktails.”

The handcrafted lemongrass gin is not dominated by juniper, as the revitalising lemongrass gives it very fresh aromas. Blossom and citrus fruit are complemented by a hint of vanilla for a rounded aftertaste. This mix not only delights gin lovers but also gets gin newcomers into the taste. “We prefer to drink our gin on the rocks on a balmy summer evening in good company.”

At the World Spirits Award, gold was awarded to Gin mit Lemongrass (lemongrass gin), and bronze to Gin-Likör Schokolade (chocolate gin liqueur).

Rossbacher: The herb liqueur from Vienna

A. Wunderlich founded a liqueur factory in Vienna in 1897 at just 19 years of age, and composed the herb speciality, Rossbacher, which went on to have an unrivalled success story. Specially selected herbs, roots and berries are carefully processed using the handed-down recipe – the exact composition is a well-guarded secret.

A long process involving three separate procedures is employed to extract the precious content from the raw materials: essences and flavours are extracted through maceration while the herbs, roots and berries are soaked in an alcohol and water mixture. During the percolation process, this mixture is dripped through the herbs. Copper vats are then heated using steam during the distillation process so that the alcohol and herb flavours evaporate and then become fluid again during the cooling process.

The unique taste of Rossbacher reflects a traditional Austrian product which meets the latest trends in drinks: with its intense herb flavours and subtle sweetness, Rossbacher can either be served neat or with ice, lemon, tonic or soda water.

At the World Spirits Award, there was gold for Rossbacher.