World-Spirits Online Guide Abo – order now

Sláinte Irish Whiskey: Brand with a charity background

The founders of Sláinte Irish Whiskey include Liev Schreiber, an American actor and director, as well as ambassador and shareholder of Sláinte™ Irish Whiskey. In September 2022, he introduced a new premium Irish whiskey brand, with which money is collected for Blue Check. This is a collective that Schreiber co-founded which consists of experts for humanitarian crisis responses, entrepreneurs and filmmakers concerned with the needs of people affected by conflicts and who document solidarity movements against oppression.

The result is a whiskey in cooperation with the industry expert Richard Davies. The involvement of Liev Schreiber is an opportunity for the brand to establish itself quickly as a premium Irish whiskey. “This brand started promisingly with an act of charity. The barrel with old single malt donated to Richard was completely unexpected and hopefully the start of something we will do for many years.”

The unique, mild Sláinte Irish Whiskey Smooth Blend (slightly sweetish grain and dry single malt) was developed by the renowned master distiller Brian Watts and distilled three times on the Green Island in County Louth, matured in American bourbon oak barrels and finished in sherry barrels.

The name Sláinte® (pronounced SLAHN-CHA) is also a wonderful Gaelic expression, used as a toast – and means nothing other than cheers!

At the World Spirits Award, gold was awarded to Sláinte Irish Whiskey Smooth Blend.

Wyborowa – The vodka of a master

“The Wyborowa product portfolio has its roots in decades of tradition and extensive know-how,” says Tadeusz Rusek, Senior Brand Manager at Wyborowa Pernod Ricard. The Pernod Ricard Group has operated in Poland since the mid-1990s and, in 2001, took on the Wyborowa brand. The company specialises in the dynamic development of international brands in the premium sector and strengthening competitiveness in the home vodka sector in Poland. “We decided to show consumers what the traditional means of production are, which is why we introduced our Master Distiller, Lukasz Karmowski. The name of the vodka, Wyborowa od Mistrza, refers to his creation, and the picture on the label is an expression of our recognition and respect for him,” Rusek adds.

The Master Distiller says: “I am very grateful to my father for showing me how to carry on the family tradition. I believe that distillation was my calling, and I am so happy that the cooperation with Wyborowa Pernod Ricard means that this special vodka will soon be available all across the country. I value all the initiatives that contribute to maintaining the culture of traditional distillation and that focus on the people themselves who play a key role in this.” This vodka is only produced in one distillery using locally grown rye. The specially designed, frosted glass bottle and the label with the historical sketch of the distillery and the picture of the master distiller underline the uniqueness of the content.

At the World Spirits Award, there was gold for Wyborowa od Mistrza.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.