World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Bobby’s Gin: Dutch courage with Indonesian spirit

This family business is based in Schiedam in the south of the Netherlands, which is well known for its centuries-old tradition of distilling. The company was named after Jacobus ‘Bobby’ Alfons. He skilfully blended Dutch jenever with a Pinang Raci blend of spices that reminded him of his homeland of Naku on the Moluccan spice island of Ambon. His grandson Sebastiaan started his professional career in the drinks industry and felt it was time to create something new that came from the heart. With help from his family, he reconstructed this traditional recipe with its characteristic flavour. Following the market launch in February 2014, his brother David officially joined the company.

Bobby’s Schiedam Dry Gin spans a flavour-packed bridge between East and West, stands for Dutch courage, and is enriched with Indonesian spirit. It is a fresh and spicy combination of juniper, fennel seeds, coriander and rose hips as well as lemongrass, cloves, cinnamon and cubeb pepper. Bobby’s Jenever combines lemongrass, ginger, cardamom, cubeb pepper with juniper and malt brandy as a bready, nutty base. Pinang Raci celebrates the traditional flavours of Ambon in a modern Schiedam Dry Gin, characterised by daun salam, turmeric and galangal, supported by ginger, sweet orange, cloves, cinnamon, lemongrass, cubeb pepper, coriander and juniper.

At the World Spirits Award 2025, there was Gold for Bobby’s Schiedam Jenever, and Silver for Bobby’s Schiedam Dry Gin and Bobby’s Schiedam Gin Pinang Raci.

The Sweet Potato Spirit Company: Spirits from the sweet potato

Everyone knows the sweet potato as a side dish to a juicy steak, but who would think of it as a basis for a high-quality spirit? First, someone has to have the idea, and then they have to somehow raise this rather ‘modest’ root vegetable to a higher level. To give the orange pulp a fiery character, a few ‘tailor-made’ ingredients are needed, of course. This British company in Worcestershire produces spirits with spirit. Each product starts its journey on the farm, where only the best sweet potatoes are harvested by hand. In further processing, the experienced distillation team combines the methods passed down through generations with modern techniques. The wide-ranging product range impresses even the most discerning of gourmets.

For the mild Moonshine (with which everything began), vanilla, peach and apricot peel and a dash of caramel blend well. For the aromatic Spiced Rum, ginger and lemon blossom create the freshness, then cherry and peach round it off. The exhilarating Orange Gin Liqueur combines London Dry with cane sugar and orange zest. The fruity Raspberry Gin Liqueur is juicy with a delicate raspberry aroma. The Lavender Gin Liqueur has a distinctive character of freshly picked lavender. The London Dry Gin is characterised by fresh juniper notes with a touch of coriander. The smooth vodka gets a gentle aroma with vanilla and a hint of lemon. There’s no doubt that the colourful spirits are also fun to mix.

At the World Spirits Award, there was gold for Gin Krishna, and silver for Espresso Rum Liqueur and Honey Moonshine Liqueur.