World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Feinbrennerei Sasse: A pioneer of Korn distilling

Feinbrennerei Sasse perfectly combines the tradition of craftsmanship with the development of innovation. On the evening of St. Nicholas’ Day in 1987, Rüdiger Sasse held a bottle of Korn (grain distillate) in his hand, which his grandfather had distilled decades before. This moment was the inspiration for an idea that was to change the world of distilling, namely to redefine Korn as a high-quality spirit.

Sasse was the first distillery to recognise the potential of barrique ageing for Korn and perfected it. The resulting mild, golden Korn is a matured and complex grain distillate that no longer has anything in common with the simple ‘clear spirit’ produced long ago. Today, young and committed distillers continue the tradition, believe in regional raw materials, water from their own spring and organic ingredients. In Schöppingen, high-quality distillates are created with lots of passion and patience, handcrafted from the first ingredient through to the final bottling. This way, Feinbrennerei Sasse not only retains its history of almost 300 years but makes it shine again and again with new ideas.

The World Class Distillery 2025 was awarded Gold to Nju Korn Mild, Lagerkorn V.S.O.P., Nju Korn fruchtig, Nju Korn wuchtig, Lagerkorn Atlantic Finish, Cigar Special, Lagerkorn Rebellion, Heide Gin, Lagerkorn Good Luck Preussen and Limoncello.

Müller von Kralik: Porky46 – London Dry Gin from Lake Constance

Some years ago, Alexander Müller von Kralik started to devote himself to artisanal spirits in the little town of Immenstaad at Lake Constance. He is directly descended from famous Bohemian glass manufacturers and values the purity of products. After living near London for several years, gin was not unfamiliar to him. But he found most products on the market too simple, too rough and sharp to be enjoyed pure. He therefore set himself the goal of creating a purist London Dry Gin, without adding flavouring or even sugar, absolutely clean and smooth.

‘Lola’, with which distilling is very slow, was produced by the internationally renowned coppersmith Arnold Holstein in the neighbouring village of Markdorf. A traditional London recipe is combined with rare plants from around the world. The 46 manually processed organic botanicals include juniper berries from Tuscany, coriander seeds from England, pepper from Madagascar and Asia, and blossoms and herbs from the Lake Konstanz region. Distilling takes place in small batches of around 150 bottles. After a resting time of more than four months, Porky46 is reduced to 46 volume percent with soft water from Lake Constance, infused with crystal clear alpine streams. There is no filtering before bottling. Every bottle is corked by hand and sealed with wax. Over a further two months, the full taste unfolds, before the handcrafted gin is put on the market. Connoisseurs enjoy it simply on ice with a slice of lemon – or as a traditional gin & tonic.

At the World Spirits Award, silver was awarded to Porky46.