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Darauf einen Hüpperling: Organic vodka for wholesome enjoyment

The production focuses on wholesomeness and excellent quality, all hand-crafted, without artificial additives, only with traditional distilling skills and regional ingredients such as the finest wheat and the purest primary rock spring water from a Natura 2000 European nature reserve. The wheat for ‘DEH’ comes from fields in Biberbach at the heart of the Mostviertel region and is organically certified. It is shredded and carefully processed into a mash, fermented for 72 hours and then distilled 60-fold in a column still to achieve the required purity. Only the ‘core’ is refined for the vodka. After a rest phase for the 96% alcohol, the distillate is reduced to drinking strength with granite water. This is followed by at least a year of storage until the balance and mildness have been achieved.

Destillerie Farthofer in Öhling in the Amstetten district of the Mostviertel in Lower Austria is responsible for the production. The retailer and trademark owner is Frank Hüpperling from Berlin, an architect and drummer. During a band rehearsal with his music band B3+, the ‘DEH’ idea was born and then created together with Josef Farthofer in 2020. The trademark has been registered under his name since 2020 at the German Patent and Trade Mark Office. He has been certified as an organic retailer since 2021. And this is how he himself speaks of his organic vodka: “Quality doesn’t need ice. Mixing, cutting and icing are completely unnecessary here. This vodka is enjoyed pure and at room temperature (18 – 20°C), because the best quality doesn’t need any frost. Only then does its full glory come into its own.”

At the World Spirits Award, gold was awarded to DEH Darauf einen Hüpperling.

95 WOB-Punkte - Broker's Gin - Gold
Broker's Gin Limited London, AT-1190 Wien, www.topspirit.at
Fragrance: Classic aroma, juniper berries, a lot of citrus-orange freshness, a lot of ethereal oils, peely spiciness, fresh herbs. Taste: Intense juniper aroma, fresh citrus and orange notes, meadow herbs, mint, cinnamon, anise, coriander, somewhat floral touch, nice fruit sweetness, full-bodied, powerful, very long on the palate. Inhalt: 700 ml, Preis: 14,99 EUR

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.