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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Mozart Chocolate Liqueur: Exquisitely chocolaty pleasurable experiences from Salzburg

Masterful perfection and unique enjoyment through its exceptional taste – this is the signature of Mozart Chocolate Liqueur, an exceptional chocolaty symphony, using only natural ingredients and blended in a perfectly balanced ratio to achieve its unmistakable flavour profile. It has been made with great attention to detail by a master distiller and chocolatier, inspired by the world’s most popular chocolates. The brand originated in Austria, but it is also on the road to international success with over 90 percent sold in export.

Every Mozart bottle is produced and filled in the distillery in Salzburg – just as they have been for over 40 years. Each individual production stage demands the highest quality standards, which are only possible thanks to decades of experience. The elaborate and time-consuming process of converting the recipe for the Original Mozart Liqueur involves many individual steps, some of which are still carried out by hand. Mozart Chocolate Liqueur can be enjoyed in a variety of ways: pure and unadulterated, slightly chilled on the rocks, or for pure indulgence, as a special chocolaty ‘choctail’.

At the World Spirits Award, there was double gold and the titles Spirit of the Year 2024 for Mozart Coffee Chocolate and Mozart Cream Chocolate, gold for Mozart Dark Chocolate and Mozart Coconut Chocolate, and silver for Mozart Pumpkin Spice, Mozart White Chocolate Vanilla Cream and Mozart White Chocolate Cream Strawberry.