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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Tenmile Distillery: Ambitious project in America

Tenmile Distillery was founded in Wassaic by John Dyson and Joel LeVangia, with the aim of manufacturing American single malt from agricultural products in the state of New York. They were able to convince the experienced Scottish master distiller Shane Fraser to come to the United States to direct the distillery and supervise production in the Hudson River Valley of New York. The distillery was commissioned to Forsyths of Rothes Scotland at the end of 2019, taking up production in January 2020. Good results were achieved with an innovative range of barrels: apart from bourbon and sherry barrels, they also used wine barrels made of French oak which had previously been filled with Pinot Noir by Williams Selyem, a distinguished wine estate with vineyards in the Russian River Valley.

Sinpatch Vodka is made of 100% wheat and barley from the state of New York, a good choice for vodka drinkers who value traceability in production and high-quality ingredients. The distillery pays a premium to local farmers they know. Listening Rock Gin in a London Dry style is made according to strict regulations on a small 500-litre unit. All the plants come from their own distillery garden.

“We founded our independent distillery to return to traditional methods of whisky production with the right team and high-quality local raw materials, not intended for the mass market, moving away from global production plans.”

At the World Spirits Award, silver was awarded to Sinpatch Vodka and Listening Rock Gin.

Arno Krautner: Newcomer from gastronomy

“My love of nature, healthy food and new challenges showed me the way from modern to medieval cuisine. One idea captivated me: truffle dishes and the perfect drink to go with it. Truffles have always fascinated me. I was therefore searching for a product that would satisfy both the refined palate of gourmets and the high standards of top cuisine.”

In the middle of the COVID crisis, Arno Krautner had enough time and plenty of motivation to turn his idea into reality: a gin was developed along with professionals. The distillate in organic quality is especially characterised by the freshness of oranges – of course alongside botanicals such as juniper, coriander and others. Recommendation: best enjoyed on the rocks, or with a neutral tonic water. As their second product, Trüffelo Orange Truffle was created, also in organic quality, which incorporates the earthy and perfumed taste of truffles alongside the fresh and fruity taste of orange. Recommendation: best enjoyed on the rocks, or with Bitter Rose tonic water.

In future, the Trüffelo line of True-fellow Handel GmbH is also set to include brandy, whisky, rum and others. Distillation takes place in Styria.

At the World Spirits Award, there was gold for Gin Orange, and bronze for Trüffelo Orange Truffle.