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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Kreuzritter - Elixirum Digestivum, created by masters

The beneficial effects of herbs have been known for thousands of years - from Chinese and Indian herbal medicine which focused on the digestive system to Arabic medicine and the medicines of the Middle Ages. A modern interpretation of this long-established knowledge, based on medical expertise and nutritional physiology, is offered by a physician, a nutritionist and a spirits expert from the town of Mühlen in Lower Saxony, famous for its horse-riding.

These experts set themselves the task of creating high-quality herb liqueurs and aquavits for demanding consumers using top-quality raw materials from specialist producers and based on elaborate and unusual recipes. The specialists from Lower Saxony base their concoctions of herbs, spices, aromas and essence compositions on natural ingredients.

The key to the "Kreuzritter" digestion elixir is eleven secret herbs, the effects of which were noted centuries ago in the herbal medicines of the Far East. It also contains 47 additional extracts ranging from aloe to white turmeric, renowned for their positive effects in terms of both stimulating digestion and soothing the stomach. The "Dreiling" is a typical aquavit with hints of caraway, anis, geum and the aroma of dill. It also contains a complex mix of herbs including coriander, ginger, lemongrass, fennel, orris root, camomile and mace. Its mild flavour is the result of using high-quality brandies made from wheat, rye and spelt which are stored in oak casks for over eight years. The "Herzdame" (queen of hearts) completes this trio of specialities - a fresh and fruity liqueur.

The Kreuzritter and Dreiling performed well at the World-Spirits Award, securing a silver for Lower Saxony.