World-Spirits Online Guide Abo – order now

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Rheinbrand: Exciting project and influential people

The initiator, Raphael Wyniger, is a passionate restaurateur and the first Swiss ‘Hotelier of the Year’. The company Rheinbrand Spirits GmbH complements his businesses in the Wyniger Group. The second member of the team is the wine academic Adrian Baumgartner. This wine and spirits expert had already been involved in the development of a gin. Production takes place following London Dry Gin procedures in the canton of Aargau, under the watchful eye of Ruedi Käser. He is one of the leading Swiss distillers, and his credo is to work by hand. Only small batches of 500 bottles are distilled at a time and are hand-bottled after the necessary resting period.

The ingredients are carefully selected, whereby regions along the River Rhine are integrated with their products – a perfect basis for spirits and an homage to the myths of the river. The water comes from the Rhine spring at Lake Tomasee in Grisons, the juniper and mountain herbs also come from Grisons, the cherries from the Basel region, the elderflowers from Alsace, the Riesling from Rheingau, and the sea salt from the region around Rotterdam. It is refined with lemon and lemongrass. The result is a gin with character and personality, and with harmonious botanicals thanks to great craftsmanship.

CBD hemp from Allschwil in the region is added to the distillate for Rheinbrand Gin Hemp Edition. This is available legally, has no effect on the nervous system and is not intoxicating, but rather has a calming effect. Meticulous tests and lots of patience were necessary, as finding the right mixture was a challenge. The light grassiness makes the gin an exciting element in the art of mixing and is an inspiration for new creations.

At the World Spirits Award 2025, there was Gold for Rheinbrand Dry Gin and Rheinbrand Dry Gin Hemp Edition.