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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

Beim World-Spirits Award 2025 gab es Gold für Ardfallen 10 Year Old Whiskey, Dúchas Irish Whiskey, Silver für Ardfallen Triple Cask Whiskey, Boyle‘s Sloe & Damson Gin, Dolmen Honey Moonshine.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Hammer & Son - A new generation of gin

Geranium Gin had been the subject of much fine-tuning before it was presented to the public for the first time at the Bar Convent Berlin in September 2009 - and was well-received by leading bar specialists. The man behind the product is Danish citizen Henrik Hammer, an accomplished expert and judge who developed the new gin together with his late father, a chemist.

Their vision was to develop a special gin: specially suited to mixing cocktails, compatible with tonic and vermouth and adaptable to various fruit components. The unique character of the gin is based on the combination of fresh and dried plant components including juniper and a special species of geranium.

"I've worked intensively with gin for many years and sampled hundreds of products, but the taste spectrum is always fairly similar. So I saw it as a challenge to push the boundaries. The smell of geranium leaves always reminds me of gin and tonic, and the plant has been used for its healing properties over centuries as well as to clear the air and fragrance foods. To extract the oils contained in the plant as a basis for gin, we developed a special distillation process."

To ensure the authenticity of the label "London Dry Gin" as a Danish producer, a British expert was consulted to finalise the recipe. The result of the intensive efforts: a successful product which secured itself gold at the World-Spirits Award with high marks.

Fleret Fruit – Fruitiness from the Czech orchard

Fleret is a recognised manufacturer of a broad range of fruit distillates such as damson schnapps, Williams pear schnapps, pear schnapps, apricot schnapps or cherry liqueur. More than 500,000 bottles a year are produced in Frenštát pod Radhoštem in North Moravia. The product range includes over 40 different products with an alcohol content between 30 and 50% vol. On the international market, the company established itself with the premium line, which also brought them awards at the renowned World Spirits Competition in San Francisco and International Spirits Challenge in Great Britain. In 2013, the company started with a range of redesigned distillates, with the aim of improving awareness of the products on the market.