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Revolutionary Brands: Secrets of spirited drinks

Vivek Menon, formerly Brand Manager at Aryen Beverages Private, is the Director of the company Revolutionary Brands founded in 2021, well-known in the spirits and wine industry. The spectrum ranges from the procurement of local raw materials to the production of modern labels, and the portfolio comprises wines from around the world, as well as premium spirits from whisky to rum. Two Revolutionary products have exciting stories to tell …

Lucifer’s Gold is a devilishly good drink for people who are not afraid of the unfamiliar. The mix of Scotch grain whisky and Kentucky bourbon is considered prohibited – hence the name. In an old Italian town, a British Scotch drinker and an American bourbon drinker were gambling. They noticed a change in the taste and texture of their drinks. After the game, they asked the barkeeper ‘Lucas’, who admitted to the mix, and they wanted to come back. The next day they were surprised that nobody by this name had ever worked at the bar …

Viva El Ron was a Cuban white rum whose recipe was developed over more than 150 years that everyone loved. The drink did not need a name, it was just called El Ron. One day the barrels were empty, but nobody knew the recipe – El Ron appeared to be lost. Sometime later, a young man found a box full of diaries, with stories spanning generations. The secret of El Ron was scribbled on the margins. He therefore kept trying until he succeeded in restoring the ‘white gold’. Viva El Ron!

At the World Spirits Award, gold was awarded to Lucifer’s Gold and Viva El Ron De Cuba.

Peter Kronbichler: TIROLIKUM from Walchsee

At the foot of the Kaisergebirge mountain range, directly on the shores of Lake Walchsee, lies the Kronbichler family’s small distillery. Three generations are involved in the production, whereby distilling, bottling and labelling are done by hand. The products are available in the two Tiroler Laden® shops in Walchsee, and in their online shop as well. The product range of fruit brandies and liqueurs is enriched by their own London Dry Gin. Under the brand TIROLIKUM they also produce a gin liqueur and a herb elixir. Elixier Klar (herb spirit) and London Dry Gin Overproof with 57% are the novelties in the product range. For the first time in 2023, a fine herb bitter under the trademark ALPARI is being offered. Pure or as ALPARI Spritz with wine or tonic water, its fragrance unfolds and its fine aroma infuses the palate.

The botanicals are largely sourced regionally and are subject to strict quality criteria. The modern copper still ensures a variety of expressions: in the nose the elegant freshness of citrus and herbs, subtle hints of spices with roots and light blossom aromas, while on the palate sweet-tangy with juniper and coriander, leaving a soft, slightly tart finish. Herbs, roots and the finest juniper are the most important elements for the modern Gin Liqueur – always enjoyable as an aperitif or long drink with ice. For the Elixier, 46 herbs, roots and spices are processed through a sophisticated procedure of maceration and distillation. Storage is in medium toasted oak barrels.

At the World Spirits Award, there was gold for TIROLIKUM Gin, TIROLIKUM Elixier and TIROLIKUM Gin Likör, and silver for ALPARI.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.