World-Spirits Online Guide Abo – order now

Hammer & Son - A new generation of gin

Geranium Gin had been the subject of much fine-tuning before it was presented to the public for the first time at the Bar Convent Berlin in September 2009 - and was well-received by leading bar specialists. The man behind the product is Danish citizen Henrik Hammer, an accomplished expert and judge who developed the new gin together with his late father, a chemist.

Their vision was to develop a special gin: specially suited to mixing cocktails, compatible with tonic and vermouth and adaptable to various fruit components. The unique character of the gin is based on the combination of fresh and dried plant components including juniper and a special species of geranium.

"I've worked intensively with gin for many years and sampled hundreds of products, but the taste spectrum is always fairly similar. So I saw it as a challenge to push the boundaries. The smell of geranium leaves always reminds me of gin and tonic, and the plant has been used for its healing properties over centuries as well as to clear the air and fragrance foods. To extract the oils contained in the plant as a basis for gin, we developed a special distillation process."

To ensure the authenticity of the label "London Dry Gin" as a Danish producer, a British expert was consulted to finalise the recipe. The result of the intensive efforts: a successful product which secured itself gold at the World-Spirits Award with high marks.

Anton Riemerschmid – Premium Tea Liqueur with a history

The name Anton Riemerschmid – a company of the Underberg Group – refers to a pioneer in the manufacture of spirits. Anton Riemerschmid was an inventive citizen of the world, who devised many specialities or brought them to Germany. He travelled the world for centuries in search of new aromas and new flavour sensations. One such is also TIFFIN, a Premium Tea Liqueur distilled from selected high quality tea varieties.

The story of tea began in China around 2750 BC. Legend has it that as the Emperor Shen Nung sat in the shade of wild tea trees whilst boiling some water, the wind blew some of the tea leaves into the pot, which gave the water an exquisite flavour. Today the delicious flavour of tea is expertly combined into the production of liqueur to create a unique product with a light refreshing taste. TIFFIN tastes equally good neat, mixed or with ice, and is a market leader in Japan.

TIFFIN won Gold at the World Spirits Award.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.