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Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.

Zöchmeister = wine & brandy

A wine voyage to Bordeaux in 1989 was the trigger for a passion for wine. Christian Zöchmeister, then just 22, applied his curiosity and thirst for knowledge in his practical work from this point onwards. He attended specialist courses and presentations, undertook additional excursions and started to take the small family business (selling grapes from 4 ha of vineyards) in a new direction. He planted new varieties of grape and the quality of the wine-growing production took off – aided by the favourable climatic conditions around Lake Neusiedler See. In 1993, a new field of business was added: a schnapps distillery which developed with success over the years.
The small and select assortment comprises various fruit brandies (sour cherry, cherry, damson, apple, Williams pear, apricot and peach) as well as natural products made from grapes or pomace and home-grown wine including wine brandy (aged for many years in oak casks) and grape marc made from aromatic varieties. The consistent quality work has also paid off in this sector, securing the company a number of prizes in regional and international competitions. All of the products represent the style of the varieties, the special climatic conditions and the distinctive terroir. Their expression and individuality offer greater insight into the product origins than any words ever could.
The company was also the subject of much discussion at the World Spirits Award and was classed as a First Class Distillery 2013. There was also gold for the Birnenbrand Cuvée (pear brandy) and Weinbrand Zigarrendestillat (cigar wine brandy) and silver for the Tresterbrand Gelber Muskateller (grape marc) and Maschanzker Apfel im Holz (apple aged in wood casks).

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.