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Rum Enterprise: A new era of Cuban rum

Towards the end of 2020, the French spirits company Moët Hennessy announced the market launch of Eminente Reserva. The rum was developed with César Martí, Maestro Ronero of the enterprise Cuba Ron. He experiments with different degrees of maturation of aguardientes, especially aromatic and complex sugar cane distillates, in different surroundings and barrels. Eminente Reserva represents a combination of the two Cuban rum types, the intensive-dry Occidente and the fruity-mild Oriente, inspired by the 19th century, enriched by a mix of different sugar cane distillates that have been stored for years in whisky barrels made of white oak. The proportion of 70 percent by volume aguardientes is one of the highest in the country and sets new benchmarks. Eminente Gran Reserva, a ten-year-old rum that received a three-month finish in French oak barrels, matured in a cellar where water evaporates faster than alcohol, hence the above-average alcohol content.

The Eminente rums are among the few in Cuba that carry the Denominación de Origen Protegida status. The protected designation of origin regulates authenticity and high standards. The newcomer is the aromatic Carta Oro, a five-year-old Cuban rum, which corresponds to the minimum ageing period of its most recent aguardientes in barrels. It matures in white oak barrels that were previously used for whisky, and at 40.3% vol. follows the Cuban rum tradition.

Eminente Reserva, Eminente Gran Reserva Edition N°2 and Eminente Carta Oro won Gold at the World Spirits Award.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.