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Prodal'94 – Strong brands from Romania

Founded nearly 15 years ago, Prodal is now one of the largest producers of alcoholic drinks in Romania. Two stars from the product range – and market leaders in each of their categories – are the Wembley Dry Gin and Stalinskaya Vodka. The distinctive bottle and label designs come from the internationally recognised London company Claessens, a specialist on the international drinks market. At the World Spirits Award, the gin rated excellent, with double gold (Spirit of the Year 2014). The vodka received a gold medal.

The name Stalinskaya comes from the Russian word ‘stal’, which can be translated as ‘hard as steel’. Following an old Russian recipe, the vodka is produced with the most modern technology, the base ingredient is premium alcohol from the best grain. Stalinskaya came on the market in 1996 and grew constantly, today it is the number one with about 40% market share. The brand’s central motto, ‘For the strong’, is a central theme through all the advertising campaigns, whether print, film or video. Lots of ice and snow, a large dose of the male spirit for adventure, and always with a friend at their side – this also describes Stalinskaya: pure and authentic, and of the best quality.

The Wembley London Dry Gin came on the market in 2001 and became market leader in only eight months. It is still the most popular gin in Romania. Based on a traditional English recipe, distilled with the latest technology, it is ‘very British’. The name Wembley also evokes a district with history, and strong links to the concepts of entertainment and happiness. Londoners’ penchant for traditional values is underlined by the label design with the symbol of the British crown.

Kaufmann Spirits: Distilled in the mountains

“I’ve always had a passion for distilling schnapps and decided to perfect my skills of the trade by training to be a fine brandy sommelier.” Wolfgang Kaufmann’s first own distillates were first sold in 2014 and are now known and appreciated beyond the borders. Only single-variety fruits of top quality – cultivated naturally, harvested fully mature, selected and washed by hand – are processed into 100% distillates. The ‘aroma of the mountains, distilled in the mountains’ is reflected in Mountain Gin, Mountain Rum and Mountain Whisky. The name stands for its unique and somewhat rough touch – a special highlight among connoisseurs. Furthermore, there are liqueurs and spirits as well as fruit spreads.

In Mühlberg Rem people see themselves as ambassadors of good taste and offer guests a very special place with the first open distillery in Ellmau to look behind the scenes of distilling here. The brandies made here can also be tasted in a relaxed atmosphere whilst their properties are explained. It is especially important to Wolfgang Kaufmann to offer a special experience and to convey traditional drinking culture.

The World Class Distillery 2022 received double gold for Elsbeerbrand (wild serviceberry brandy), gold for Vogelbeere Holzfass (rowanberry from the wooden barrel), Traubenbrand Gelber Muskateller (grape brandy), Johannisbeerbrand (blackcurrant brandy), Mountain Gin, Birnenbrand (pear brandy), Weichselbrand (sour cherry brandy) and Weißbierbrand Holz (beer brandy, wood). Silver was awarded to Brombeerbrand (blackberry brandy) and Vogelbeerbrand (rowanberry brandy).

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.