World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.

ReGINerate – Gin across the spectrum

The innovative ReGINerate product range has an impressively wide-ranging gin spectrum. The driving force behind the project is Martin Kern, a trained media businessman and lateral starter, who brings a passion for gin, love of detail and good taste with him. His partner, Ernst Deselaers, a farmer and distiller, stands by his side with his know-how, experience from his own distillery, and with the necessary cool-headedness and diligence. This helped Martin to fully immerse himself in his craft, to understand it, become inspired by it, interpret it, and then continue to develop it. After nearly 18 months it happened – ReGINerate was launched on the market.

Martin Kern discovered gin in 2012, and, with his decision to change careers, it also became his passion. First it was ‘Learning by Burning’, whereby each distilling process was a learning process that expanded his knowledge and experience. Then he tackled the art of seasoning – which aromas work with each other, and which do not. Building on this, he developed some impressive recipes. The necessary alcohol comes from wheat, which Ernst Deselaers grows on his own farm.

And this is the gin trio: with Silk City Dry the classic juniper tone is central, accompanied by lemon verbena, Szechuan pepper and ginger, nothing more is necessary; the fruity, complex, new interpretation of Artisan Gin Made The Slow Way shows that gin is more than just a visit to the herb garden or the spice drawer; and Artisan Gin Made The Sloe Way is the first real sloe gin in the world.

At the World Spirits Award, the trio stood up to the test – 3 times gold.

Erste Dresdner Spezialitätenbrennerei – Strong stuff from Saxony

A distillery was set up in the 13 metre long vaulted cellar of the former Dresden-Klotzsche vineyard in 2001. Today, it has six employees and is both a primary occupation and a calling for Swiss-born Georg Schenk. High-quality products form the focal point here: in addition to fine liqueurs, over 50 different types of brandy are produced as well. At the heart of the selection are the traditional aromatic varieties including Adersleber Calvill and Zuccalmaglio Renette apples. A visitor centre was established in autumn 2010 where tasting sessions bring the wide range of flavours to life.

‘Augustus Rex’, the company’s rather grand-sounding sobriquet, is reminiscent of Augustus the Strong who was omnipresent in Saxony: he had orchards planted to promote healthy nutrition of his people. The area around Dresden is a traditional fruit-growing region with a large number of old meadows with mixed fruit trees. Harvesting has to be carried out by hand, and the care of the large trees, some of which are more than 80 years old, is time-consuming and laborious. In any one meadow, there is only a small number of trees of the same variety, so the quantities are limited from the word go.

The list of customers of this Dresden-based specialist is impressive: from Berlin (Hotel Adlon, Hotel Bristol, KaDeWe) to Hamburg (Alsterhaus and The Private Business Club Hanse Lounge), Sylt and Munich (Feinkost Käfer, Hotel Vier Jahreszeiten Kempinski).


The company added yet more awards to its collection of over 80 prizes at the World Spirits Award, including classification as a First Class Distillery 2013, gold medals for the Apfel Champagner Renette (apple), Freiberger Bockbierbrand (bock beer brandy) and Dresdner Gin and silver for the Zuccalmaglio Renette and Stanley Pflaume (plum).