World-Spirits Online Guide Abo – order now

Appenzeller Alpenbitter: An aromatic experience from the Appenzellerland region

In 1902, Emil Ebneter and Beat Kölbener laid the foundation stone for Appenzeller Alpenbitter AG. They developed a natural product of excellent quality and with an incomparable aroma, even recommended as a medicinal product by doctors: Appenzeller Alpenbitter with 42 selected herbs. Only two people from the founding and owning family have access to the recipes and compose the blends for further processing in the herb chamber. The original recipe of the most popular bitter in Switzerland is a well-guarded secret. Appenzeller Alpenbitter AG is an exclusively family-run business even today, founded in 1908 as the cooperative Emil Ebneter & Co. In 2006, it was renamed as Appenzeller Alpenbitter AG as a subsidiary of the Emil Ebneter & Co. AG holding.

Thanks to its consistent quality, as well as accomplished marketing and wide distribution, Appenzeller Alpenbitter has become one of the strongest selling spirits on the Swiss market. The traditional product regularly receives awards – from the Exposition Internationale 1907 in Paris through today. The company values innovation and in recent years has added to the product range with various specialities with a prime focus on quality, care and the use of natural raw ingredients. In addition, Appenzeller Alpenbitter AG manufactures licensed products for international suppliers and is the general representative in Switzerland for other spirits.

At the World Spirits Award 2025, Double Gold was awarded to Appenzeller Alpenbitter (Spirit of the Year & Award 2025), Gold to GIN 27 Appenzell Dry Gin, Amarno Amaro Alpino, Kuuhl Minz and Abbacella Orange, and Silver to GIN 27 SOUL OF WOOD.

Dons of Gin: Redevelopment of a classic

Two friends tell the story of how they arrived at their own gin: “We were in Paris, the city of love. Our wives had gone out and we were minding the children. When they were fast asleep, we pursued our favourite hobby: sampling gins, on this occasion local French ones. It was then that we decided to create our own London Dry Gin, without an overtone but with the rarely used Schinus berries, the fruit of the Brazilian pepper tree. This crackpot idea resulted in our first gin and many samplings and tastings followed with friends in order to determine where to go with the taste. With our master distiller, we then went into detail and reduced the botanicals – including ginger, lime and lemon zest – to show that sometimes less complexity is required, just like in life. The result is a gin with 18 botanicals that stimulates our senses and releases new nuances with every sip.”

The Dons of Gin want to appeal to all those who value a relaxed atmosphere with their loved ones, who like to slow down and enjoy carefree time together. Of course, a good gin is part of this, whether pure or with an Indian-style tonic water. The two of them know a lot about this and have put together quite a little ‘library’ – from the history of gin and different types to cocktails and food pairing.

At the World Spirits Award, gold was awarded to Dons of Gin.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.