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Revolutionary Brands: Secrets of spirited drinks

Vivek Menon, formerly Brand Manager at Aryen Beverages Private, is the Director of the company Revolutionary Brands founded in 2021, well-known in the spirits and wine industry. The spectrum ranges from the procurement of local raw materials to the production of modern labels, and the portfolio comprises wines from around the world, as well as premium spirits from whisky to rum. Two Revolutionary products have exciting stories to tell …

Lucifer’s Gold is a devilishly good drink for people who are not afraid of the unfamiliar. The mix of Scotch grain whisky and Kentucky bourbon is considered prohibited – hence the name. In an old Italian town, a British Scotch drinker and an American bourbon drinker were gambling. They noticed a change in the taste and texture of their drinks. After the game, they asked the barkeeper ‘Lucas’, who admitted to the mix, and they wanted to come back. The next day they were surprised that nobody by this name had ever worked at the bar …

Viva El Ron was a Cuban white rum whose recipe was developed over more than 150 years that everyone loved. The drink did not need a name, it was just called El Ron. One day the barrels were empty, but nobody knew the recipe – El Ron appeared to be lost. Sometime later, a young man found a box full of diaries, with stories spanning generations. The secret of El Ron was scribbled on the margins. He therefore kept trying until he succeeded in restoring the ‘white gold’. Viva El Ron!

At the World Spirits Award, gold was awarded to Lucifer’s Gold and Viva El Ron De Cuba.

Edelbrennerei Friedl Mair – Fruit classics from a professional amateur distiller

In the small community of Flaurling in the Inn Valley, between Innsbruck and Telfs, lives a successful amateur distiller. He discovered his love of spirits over 25 years ago – and this has now become his great passion. Friedl Mair started out with a small licensed distillery which has been successively expanded and enlarged over the years. Investment in modern technology has given rise to a high quality bonded distillery. Further training and curiosity eventually transformed a hobby into a profession! Success did not take long to come and Friedl Mair is now the proud recipient of numerous awards for his products – as well as winning the Tyrol State Prize twice.

His product range of around 50 items is based on ripe, high quality fruit: from pip fruits (especially apples, pears and quince) to stone fruits (in particular damson and as a cigar brandy, apricot, cherry, sour cherry, sloe, greengage and Mirabelle plum) as well as berries (cranberry, rowanberry, elderberry, raspberry, jostaberry, strawberry and juniper berry), pomace and grape marc and specialities such as gentian, carrot and Jerusalem artichoke. Following processing and distillation in the distilling column, these ‘treats for the taste buds based on traditional Tyrolean fruit distilling’ are left to mature in glass balloons. The brandies are sold in hand-painted bottles and on request can be packaged in gift boxes and wooden boxes.

Participation in the World Spirits Award brought classification as a Master Class Distillery 2013. There was gold for the quince, berry cuvée and muscatel grape and silver for the Williams red and damson cuvée.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

Beim World-Spirits Award 2025 gab es Gold für Ardfallen 10 Year Old Whiskey, Dúchas Irish Whiskey, Silver für Ardfallen Triple Cask Whiskey, Boyle‘s Sloe & Damson Gin, Dolmen Honey Moonshine.