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KeyPharm Laboratories: Team work for organic gin

Master distillers, mixologists and the research and development team at KeyPharm – a Belgian company spe-cialising in medical plants and herbs – stand behind a special organic gin which involves 50 carefully selected plants and herbs. The botanicals are divided into six groups, according to their aromas: herbs (juniper, pep-per, ginger, rosemary, angelica, gentian, cardamom, coriander, marjoram, etc.), blossoms (lavender, camo-mile, lilac, rose, etc.), leaves (lime, eucalyptus, myrtle, green tea, etc.), fresh tangerines, limes and berries (‘Biotona Superfruits’).

After 72 hours of separate maceration in 96% organic alcohol, distillation takes place in a traditional copper still, and spring water is added later to reach the desired drinking strength of 44 percent by volume. The re-sult is a gin with a delicate aroma, a complex body and good balance.

The Herbalist can be served in many ways, some recipes can be found on the website https://theherbalist.bio – along with instructions for making the perfect Gin & Tonic.

At the World Spirits Award, there was silver for The Herbalist.

Château Steinle Manufaktur: Globally recognised gin from what’s probably the smallest distillery in the world

Frank Steinle is an economist and marketing specialist – and a great lover of handmade products, good food, good wines and the best gin. In 2013, the idea was born for his first products. His philosophy is clear: excellent products cannot be created on an industrial scale. They can only develop based on a foundation of high-quality ingredients, when you know where they come from, and how they are produced and processed. Craft distilleries are the future: Quality before quantity!

Everything is manual work here: grinding the botanicals, distilling over real fire, filling, labelling, and numbering the bottles. “We only use high-quality alcohol based on wine and we don’t use any additives. The gins contain 100% of the essential oils of the botanicals.”

HERRLICH GIN is a straight London Dry Gin with 28 botanicals, BAYERISCH GIN is a hearty Bavarian Dry Gin with a hop and malt flavour and 32 botanicals, refined with some stone pine wood, PINKCAT GIN is a tart, fresh and fruity Old Tom Gin with 29 botanicals and the original ULMER GIN (a registered trademark) is a fine London Dry Gin with 20 botanicals. This year, the company is participating with its second commissioned work: HONIG GIN is a London Dry Gin with 10 organic botanicals. The organic honey is handmade in Ulm by the company Bienesto. HERRLICH BLUE MAGIC Dry Gin is also presented with 29 organic botanicals. It is refined with spices and transforms from royal blue to violet with tonic water.

At the World Spirits Award, there was gold for BAYERISCH GIN and HONIG GIN, and silver for HERRLICH GIN BLUE MAGIC, ULMER GIN, HERRLICH GIN and PINKCAT GIN.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.