World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Rhum Rhum – Caribbean dreams

Marie-Galante, a small island in the French Antilles, was discovered by Columbus on his second journey on 3 November 1493 and has been named after one of his caravels: Maria-Galanda. The first French settlers came here in 1648 and began to cultivate sugar cane. New settlers then arrived from Italy a few years ago: master distiller Vittorio Capovilla, luxury goods importer Luca Gargano and rum producer Dominique Thierry from the Bielle distillery – a charismatic trio of characteristic people who had found themselves a new challenge.

Marie-Galante was also known as the “island of 100 windmills” in the heyday of sugar cane production in the 19th century. The towers of the windmills were previously used to press the sugar cane and are now just tourist attractions – although the modern Rhum Agricole is certainly causing a stir on the spirits scene. The experiment began in 2006 and underwent an extensive test phase.

This new rum is rich in substance and aromatic, yet lacks the usual caramel flavours. The rum is made using classic methods based on the juice of the sugar cane, yet using the latest technology: temperature-controlled fermentation over eight to nine days, the use of specially selected yeast, a double distillation process in copper pot stills, the avoidance of chemical additives and finishing in lightly toasted French barriques from Yquem. Master distiller “Gianni” Capovilla ensures perfectionism throughout thanks to his extensive experience.

A tip for enjoying the Rhum Blanc: serve in a chilled glass at room temperature as an aperitif, garnished with lemon zest!

Blanc: intensive flavour of sugar cane. Very complex and dense. Soft on the palate without the usual caramel texture. Aperitif; serve at room temperature, in chilled glasses, with lemon zest!

5th place in the rum category and classification as a “Master-Class Distillery”. Rhum Blanc Agricole, Rhum Bois Noble, Single Barrel Rhum Bois (Vieux), Rum Paille

Stuttgart Distillers: A declaration of love to their home town

GINSTR – Stuttgart Dry Gin is a declaration of love to Stuttgart: with only 711 (the local dialling code!) bottles per filling, the Stuttgart airport code in the brand name, and the name of the barrels – the first one had the simple name of Killesberg. The ingredients also come from the region: citrus fruits from local greenhouses meet juniper berries from their vineyards in the Remstal Valley. The carefully filtered Lake Constance water is mixed with original Cannstatt mineral water. All 46 handpicked botanicals that cannot be grown in Stuttgart and its surroundings come from regional traders, mostly from the Stuttgart Market Hall: fresh citrus aromas, the finest juniper, a touch of rosemary, cardamom and coriander for the necessary spiciness; liquorice, kaffir lime leaves, orange blossom, hibiscus blossom and pomegranate seeds provide the perfect complementary note. GINSTR is produced and bottled by the ‘makers’ themselves – so they have total control throughout the process.

Markus Escher – a winegrower’s son, master distiller and herb guru – adds his high demands for quality and handwork. GINSTR is full of his expertise, his passion and his heart and soul. Alexander Franke – born on the Killesberg, a presenter and spirits collector – is known by most people in Stuttgart as ‘Sandy’. At 15 he was Germany’s youngest radio presenter and, since then, radio and TV would be unthinkable without him. It was by coincidence that he met Markus at an interview, and then a dream came true: together they created the perfect gin!

GINSTR – Stuttgart Dry Gin was awarded gold at the World Spirits Award.