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De Kuyper Royal Distillers: Liqueur specialist with a long tradition

Founded in 1695 by Petrus de Kuyper, the renowned company received the title of ‘Royal Distillers’ on the occasion of Queen Beatrix’ 300th birthday. These days the spirit producer, now in its tenth generation, is one of the ten oldest family businesses in the Netherlands. The headquarters is the large distillery in Schiedam, and Mark de Witte is the CEO of the company.

The portfolio covers a wide selection of premium cocktail liqueurs and premium spirits. The focus products are De Kuyper liqueurs as the backbone of the business, Rutte Gin & Genever, botanical experts since 1872, the cognac liqueur Mandarine Napoléon, Peachtree, the only real peach liqueur in the world, Cherry Heering Liqueur, founded in 1818 and known worldwide as Cherry Brandy, and Bébo, a Cuban coffee liqueur.

The company, with over 100 employees, is world market leader in cocktail liqueurs with exports to 100 markets worldwide and a total volume of three million 9-litre containers. Key markets are the Netherlands and the USA, the largest cocktail market in the world, as well as further influential European and Asian markets, such as Great Britain, Germany, Japan and South Korea.

At the World Spirits Award, there was double gold for Rutte Dry Gin (Spirit of the Year & World Spirits Award 2019), gold for Rutte Celery Gin and Rutte Sloe Gin, and silver for Rutte Old Simon Genever, Bébo and Mandarine Napoléon.

LACASCARA: Premium aperitif made of the ‘cáscara’

This special product was created on the base of cáscara, grapefruit and raspberries. The Spanish name means ‘skin’, referring specifically to the skin of the red coffee berry. Centuries ago, cáscara was dried on coffee farms and drunk as tea; in modern coffee production, the pulp and skin remain unused – this could potentially create a mountain of around ten million tons of cáscara. It only gained approval as a novel food in 2022. Its use in this aperitif also has a social aspect, as coffee farms receive much-needed additional income.

Behind LACASCARA are Lisah Dietrich, who worked in marketing for many years, and Constantin Müller, owner of an advertising film agency and a camera rental company, and also a lecturer at RheinMain University of Applied Sciences. They source the highest quality cáscara from Colombia and Peru from farms that have left cooperatives to market their own coffee. During the season, the best ripe coffee berries are picked by hand in 4 harvests, before being sorted and dried in the sun for over 40 days. The liqueur is then produced by hand in a small distillery, without artificial additives. Caffeine is only present in small amounts; one glass contains only one to two percent of the caffeine contained in a litre of cola. The taste of cáscara is reminiscent of rosehip, pomegranate and spicy honey. Perfect as a spritz, with tonic water, neat, or on the rocks. With a balance of fruitiness and a slight bitter note, a new, natural taste experience has been created that also meets the needs of an entire generation for high quality, sustainability and naturalness.

LACASCARA Premium Aperitivo won silver at the World Spirits Award.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.