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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Stiegl-Gut Wildshut: Enjoyment in the rhythm of nature

If you are looking for something a little special, Stiegl-Gut Wildshut, around 30 kilometres to the north of Salzburg, is a refuge for those who still believe in the good things in life. The company is passionately dedicated to producing high-quality raw materials and organic products. In the restaurant and guesthouse, the energy is focused on enjoying the moment and celebrating life. The estate in its diversity is an inviting place for encounters and exchanges, to meet and interact as well as somewhere to recharge and reflect. The Wildshut workshops offer creative activities and courses all year round.

On their organic farm, the focus is on biodiversity, circular economy and a new, sustainable way of doing business. They grow hops and keep traditional old grain varieties alive. The company’s own spring ensures the best water quality for the foundation of their high-quality specialist beverages. Originally created as an estate for making beer, Wildshut has developed into a think tank and experimental kitchen which thrives on creativity. So, in addition to their exceptional beer specialities, the company has also been dedicating itself for several years now to spirits that are as unique as the place where they are created. Besides various beer brandies, there are other high-proof distillates of exceptional quality such as Wildshut Organic Hops Gin – with hops, lemon, juniper, mountain pine and other botanicals – and Wildshut Organic Whisky.

At the World Spirits Award 2025, there was Double Gold for Wildshut Organic Hops Gin, and Gold for Wildshut Organic Whisky N°12.