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Sash & Fritz – German vodka with a Russian soul

The ‘maker behind the brand’ is the well-known sommelier and wine merchant Peter Steger. During his more than 25 year-long career, he became interested in spirits and discovered his love of vodka – and so he formed the idea of creating an exclusive German vodka brand. Sash & Fritz combines Russian tradition with German precision and perfection. Only the best, carefully selected ingredients, such as 100% German wheat and clear spring water from the German Ore Mountains, are used in an elaborate production process (5 careful distillations and 5 gentle filterings) to create a manufactured vodka of the highest quality. The special, high quality flint glass bottle is particularly transparent and translucent, and was exclusively designed for the company.

The story behind the name: Sash stands for Alexander I Pavlovich Romanov, Emperor of Russia from 1801 to 1825, and Fritz for Frederick William III, King of Prussia from 1797. Theirs was a heartfelt friendship that lasted all their lives and went beyond the family relationship that existed between the Romanov and Hohenzollern families. The Russian Alexandrowka colony in Potsdam, which still exists today, dates back to the 1826 edict by King ‘Fritz’ on which it was founded in remembrance of his friend ‘Sash’ who had died a year before.

The concept bore fruit: the German vodka was awarded gold by the jury at the World Spirits Award.

Taunus Gin: Premium Dry Gin from the Taunus

Roland Braza describes his awaking as: “If parallel to the spiritual there is something like an alcoholic con-sciousness, then mine is made of gin. Sunsets where there were none and sunrises you wouldn’t expect. My silent companion in a glass was with me at the bar, next to me in bed in the morning and has enhanced many a balmy summer evening. The initial spark came at a distilling seminar in Austria, which my beloved wife had given me as a Christmas present many years before, and it led to me founding my own distillery. Laborious tests had the aim of creating a gin whose character expresses the naturalness of the Taunus forests. Fortu-nately, it worked!”

His experience as a hunter and the closeness to nature inspired Roland Braza to choose a woody, bitter aro-ma. Natural ingredients from the region are used. The most elementary ingredient is fresh, young spruce shoots which, together with additional organic botanicals and organic alcohol, create an original forest charac-ter. There are now three varieties – the Heritage Edition with the original recipe, the milder and at the same time ‘woodier’ Dark Forest Edition with a delicate hint of lemon balm and an aroma of mountain ash berries, as well as the Premium Dry Gin Golden Oak, which is stored in new oak barrels from Tokaj. All are produced on site in small batches at the Oberursel distillery and carefully bottled by hand.

At the World Spirits Award, there was silver for TAUNUS DRY GIN Ursel Dark Forest, TAUNUS DRY GIN Ursel Golden Oak and TAUNUS DRY GIN Ursel Heritage.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.