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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

De Kuyper Royal Distillers: Liqueur specialist with a long tradition

Founded in 1695 by Petrus de Kuyper, the renowned company received the title of ‘Royal Distillers’ on the occasion of Queen Beatrix’ 300th birthday. These days the spirit producer, now in its tenth generation, is one of the ten oldest family businesses in the Netherlands. The headquarters is the large distillery in Schiedam, and Mark de Witte is the CEO of the company.

The portfolio covers a wide selection of premium cocktail liqueurs and premium spirits. The focus products are De Kuyper liqueurs as the backbone of the business, Rutte Gin & Genever, botanical experts since 1872, the cognac liqueur Mandarine Napoléon, Peachtree, the only real peach liqueur in the world, Cherry Heering Liqueur, founded in 1818 and known worldwide as Cherry Brandy, and Bébo, a Cuban coffee liqueur.

The company, with over 100 employees, is world market leader in cocktail liqueurs with exports to 100 markets worldwide and a total volume of three million 9-litre containers. Key markets are the Netherlands and the USA, the largest cocktail market in the world, as well as further influential European and Asian markets, such as Great Britain, Germany, Japan and South Korea.

At the World Spirits Award, there was double gold for Rutte Dry Gin (Spirit of the Year & World Spirits Award 2019), gold for Rutte Celery Gin and Rutte Sloe Gin, and silver for Rutte Old Simon Genever, Bébo and Mandarine Napoléon.

Hauser Tradition – Essences from the mountains of the Tyrol

For more than 300 years, ripe fruits, berries and roots have been distilled in the Alps into clear distillates “to capture the breath of the Tyrolean mountains and the essence of natural orchards to produce the finest schnapps”. The roots of this tradition lie in small distilleries, such as the one owned by the Josef Hauser family in the Tyrolean valley of Leukental.

Based on this tradition, a comprehensive range of spirits is produced under the “Hauser Tradition” brand name in Lustenau, Vorarlberg, which stand out with their mild and agreeable nature. Spicy and aromatic, like the fragrance of a meadow, and as light as mountain air – this is what characterises Hauser schnapps.

Fruit spirits are gaining more and more importance in the hospitality trade, with the focus on regional and seasonal products and following the culinary trend of traditional values. In addition to connoisseurs who are very demanding, numerous enthusiasts and prospective customers also appreciate the quality of a good schnapps. At the same time, the prejudice that great quality can only come from small companies needs to be eradicated. The distilling of fruit into a perfect product is a professional trade which has nothing to do with romanticism, but is based on the combination of the latest technology with the experience and intuition of the craftsmen.

Hauser came out on top at the World Spirits Award with classification as a World Class Distillery 2012 and Distillery of the Year Silver in OBS. There was a gold for the rowanberry, Williams pear, apricot, hazelnut, gentian and cherry and silver for the Obstler fruit brandy and raspberry.