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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Ron Elba – Rum from the Elbe

At Ron Elba the clue is in the name – a rum from the Elbe. It is produced by hand by two young men from Hamburg: Hannes, a process engineer, has a penchant for concentrating aromas in distillates. That means he was probably made to manufacture rum. Daniel, a businessman and sports lover, found Hannes to be a congenial partner following his conversion to a cognoscente of fine drink. Both men are neither marketing professionals nor large investors; they see themselves as ‘men of conviction, who have made rum with a love of detail’. They worked over two years on producing a rum which stands out immediately from industrial products. With it they attract people who are also not entirely satisfied with what’s on offer.

The choice molasses comes from the island of Mauritius. Cultured yeast is also used. The rum is surprisingly fruity and complex, it needs neither artificial aromas nor sugar, and is therefore described as a ‘dry’ rum. Distillation (still) takes place at a colleague’s distillery in a three-stage rectifier with a special process stage, which makes the distillate especially smooth. From mashing to fermentation tracking to distilling and blending with northern German well water and filling into bottles, both aficionados are always present. The objective is to grow organically, in order to purchase their own distilling equipment as soon as possible and to establish a new rum distillery in Hamburg.

At the World Spirits Award, there was gold for Ron Elba – Hamburg Dry Rum.

Milano Dry Gin – As clear and structured as ice

Milan’s first real London Dry Gin has an unusual name: Giass – which means ice. Five friends who enjoy meeting up for an aperitif in the evening are behind it: Andrea and Simone Romiti, Richard D'Annunzio, Francesco Niutta and Francesco Braggiotti. The simple, time-honoured ritual is the same as the process that turns clear water into a structured block of ice – transparent and brilliant in its recurring irregularity. This idea would eventually lead to a very individual gin.

Within the framework of the EXPO 2015, Andrea and Simone worked on a project on wine, food and quality drinks. Richard, a passionate barman who likes to spend his time creating new drinks, joined them. For gin-based cocktails he turned his kitchen into a lab, the dishwasher became an improvised ‘distillery’, where he ‘brewed’ herb extracts in 30 minutes at 65 degrees. So the idea emerged to produce their own gin – and they bought a 3-litre distillation flask.

In search of the botanicals, the friends decided on 18 ingredients: juniper berries, coriander seeds, angelica root, dried apple, dried orange peel, rose petals, camomile flowers, violet flowers, orange blossom, hibiscus flowers, ground almonds, mint leaves, fennel seeds, lemon verbena, cardamom seeds, lemon balm, cinnamon and thyme. The gin is sold in an elegant, screen printed bottle, inspired by the floors of the Galleria Vittorio Emanuele.

At the World Spirits Award, there was silver for London Dry Gin.