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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

KOFEYOK: Homage to Viennese coffee house culture

The idea in 2019: a perfect New Year’s Eve drink that could be enjoyed all year round. The pilot project in 2020: a one-woman small enterprise as a one-stop shop for everything from the recipe to the end product, including social media, marketing and sales. The ‘witches’ kitchen’ – or small production site – is located in the Favoriten district in Vienna and focuses on high-quality liqueurs on the basis of coffee and tea. To guarantee exceptional taste in an authentic form, the best ingredients are processed by hand in small batches. The small, very refined product range has a look and taste to be proud of.

The coffee liqueur HERR HOFRAT has an impressively subtle smoky and chocolatey tang, coupled with nutmeg. It has a fine sweetness and is slightly caramelly with a lingering finish, like a strong espresso. It is best pure or as a ‘zest’ for traditional tiramisu and summery affogato. The black tea liqueur HERR BOTSCHAFTER is characterised by strong Ceylon black tea and a pleasant hint of citrus. Full-bodied and down to earth, it is delicious in summer chilled with ice or hot by a cosy fireplace on cold days. The third in the aromatic collection is the hibiscus blossom tea liqueur FRAU GRÄFIN, which gives the range a fruity je ne sais quoi – a novelty in this form. With its authentic aroma, soft vanilla and mild hint of citrus in the finish, it refines every cocktail and is enchanting alongside champagne.

On request and in close consultation, handmade coffee liqueurs with a special type of coffee are also created for customers. The result of such a taste journey is a personal secret recipe.

At the World Spirits Award, gold was awarded to Herr Hofrat Coffee Liqueur and Black Tea Liqueur.