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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Excelencia Tequilera de Jalisco: From Mexico to the rest of the world

Tequila Huizache is a homage to the Mexican region of Jalisco, which is famous for the manufacture of agave distillates and also where the roots of the company lie. The Huizache bush (Acacia farnesiana) is abundant in the dry landscape and has been traditionally used for medicinal purposes by the indigenous peoples of Mexico, who believe the plant to be holy. The name means ‘many thorns’ and is a symbol for the strength and resilience of the countryside and the people who live and work here.

Once the Spanish conquerors had recognised the value of the agave plant in the 16th century and introduced European knowledge about the art of distillation, the region – today a UNESCO world heritage site, incidentally – became the main producer of tequila, which was distributed from here to the rest of Mexico. In 1870, Tequila Herradura SA de CV was founded and, over time, developed to become one of the biggest brands. In the late 1990s, the sisters Luz Gabriela and María Elisa Romo de la Peña decided to sell their stakes in the company and take over the plantations. In 2003, they founded the Excelencia Tequilera de Jalisco and specialised in the production of 100% agave premium tequila. The top brand Tequila Huizache was introduced in 2005 and opened a new chapter in the success story, which spans six generations with almost 150 years of experience.

At the World Spirits Award, there was gold for Huizache Blanco, Huizache Reposado and Huizache Origen.

Brennerei Vallendar: The highest distilling standard for over 30 years

Manufacturing theory is put into practice here. No product gets into a bottle without the involvement of Hubertus Vallendar. He is devoted to what he distils – his creations are more than spiritualised nature, they are spiritual naturalness. He is a perfectionist when it comes to distillery. His distilling method is his own highly modern concept. Hubertus Vallendar stands for innovation and excellent products. He devises new recipes with imagination and dedication. This is a task that poses new challenges for each natural product.

The careful selection of raw materials focuses particularly on the local region. The red Saturn peach grows right on their doorstep in the idyllic Moselle valley, as well as Riesling grapes for the best pomace and yeast brandies. In addition, fine fruits are purchased from the best growers in Europe, and exotic products are imported from around the world: tea and coffee, juniper and mango, ginger and bananas. They value sustainability and personal contact with producers. The variety is the broad basis for a remarkable palette of fine brandies, spirits, gourmet sprays, liqueurs, gins and whiskies, which are regularly the focal point of exclusive degustations.

Summary of the World Spirits Award: World Class Distillery 2026 OBB, World Class Distillery 2026 OBS, Master Class Distillery 2026 BILI and World Spirits Award 2026 for 2 x World Class, 1 x Master Class and Lifetime Achievement. There was Double Gold for Orangengeist (orange), Kakaogeist (cocoa), Riesling Hefebrand (yeast brandy, cold-fermented) and Waldhimbeerbrand (wild raspberry), Gold for Haselnuss Piemont (hazelnut), Zitronenmyrte Geist (lemon myrtle), Marc de Moselle (Riesling pomace brandy), Kirschbrand Barrique (cherry), TONI Boonekamp bitters, Zitronengeist (lemon) and Berto’s ROSSO bitter liqueur, and Silver for Anisgeist (aniseed, 100% star anise), Bananenbrand (banana), Sauerkirschlikör (sour cherry) and Amaro Waldkräuter herb liqueur.