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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Seven Seals Distillery: Swiss Single Malt

Seven Seals Innovation AG is a young enterprise when it comes to the production and marketing of spirits, where the focus is on high-quality single malts, characterised by quality, innovation, ecology and natural ingredients. The patented Stockhausen method sets new standards in the refinement of spirits, combined with a time-efficient, ecological and economical improvement of production.

The inventor Dolf Stockhausen has turned barrel maturation for spirits on its head. His idea is based on a purely physical law that simulates maturation in a barrel. In 2017, a wood-based, sustainable procedure was developed. Today more surface is given to the distillate after a special treatment of the wood. The result is a shorter maturation process and a rounded taste profile. The manufacturing uses the Speedmaster, with which up to 2,000 litres of a distillate are refined purely physically – without using chemicals. Every batch reaches customers with the same quality, which cannot be ensured with traditional barrel maturation. It is guaranteed during the professional manufacturing that each whisky is matured for at least three years in the barrel as prescribed, before it can go through the process. Seven Seals has also proven that a wide variety of single malts can thereby be created, from classical (Classic Line) to innovative (Zodiac Line). The selection of aroma profiles has also impressed an international clientele.

At the World Spirits Award, gold was awarded to The Age of Virgo and The Age of Leo, and silver to Amarone Wood Finish, The Age of Pisces and The Age of Taurus.

Evan Williams – Kentucky Straight Bourbon whiskey with tradition

Evan Williams founded the first commercial distillery in Kentucky in 1783. He was unable to sell his rich cereal harvest due to transport routes and so decided to use the corn to distil whiskey instead. This was easier to transport and the local water, which flows over limestone ground, gives the whiskey its characteristic flavour. Production is based on a traditional recipe including all the details specific to a small distillery. Evan Williams today owns the Heaven Hill Distilleries, the biggest family-owned distillery in the USA which was founded in the 1930s. It offers a wide range of products such as American whiskey, rum, tequila, vodka, gin, brandy, cognac, etc. and is exported to 60 countries worldwide.

The classic ‘Black Label’, the second strongest bourbon in the world, matures for three times longer than is legally required. Combined with the higher alcohol content, an intensive, full and soft flavour emerges. ‘Evan Williams 1783’ is bottled after 10 years of ageing in a limited selection of casks. The ‘Single Barrel’ comes from one single cask with the number and filling date added to the bottle by hand. It is left to mature in white oak casks on the top shelves of the warehouse. Significant temperature fluctuations mean that the flavour varies from cask to cask. The Elijah Craig 12 Y is left to mature for 12 years in American holm oak casks and only 100 casks are filled each year. The company namesake lived during the 18th century and invented the Kentucky Bourbon. Legend states that he burnt down the barn in which his casks were stored. The whiskeys therefore aged more quickly and acquired a special aroma and colour.

Elijah Craig performed well at the World Spirits Award (double gold). There was also gold for the rest: Evan Williams Black Label, Evan Williams 1783 and Evan Williams Single Barrel.