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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Château Steinle Manufaktur: Globally recognised gin from what’s probably the smallest distillery in the world

Frank Steinle is an economist and marketing specialist – and a great lover of handmade products, good food, good wines and the best gin. In 2013, the idea was born for his first products. His philosophy is clear: excellent products cannot be created on an industrial scale. They can only develop based on a foundation of high-quality ingredients, when you know where they come from, and how they are produced and processed. Craft distilleries are the future: Quality before quantity!

Everything is manual work here: grinding the botanicals, distilling over real fire, filling, labelling, and numbering the bottles. “We only use high-quality alcohol based on wine and we don’t use any additives. The gins contain 100% of the essential oils of the botanicals.”

HERRLICH GIN is a straight London Dry Gin with 28 botanicals, BAYERISCH GIN is a hearty Bavarian Dry Gin with a hop and malt flavour and 32 botanicals, refined with some stone pine wood, PINKCAT GIN is a tart, fresh and fruity Old Tom Gin with 29 botanicals and the original ULMER GIN (a registered trademark) is a fine London Dry Gin with 20 botanicals. This year, the company is participating with its second commissioned work: HONIG GIN is a London Dry Gin with 10 organic botanicals. The organic honey is handmade in Ulm by the company Bienesto. HERRLICH BLUE MAGIC Dry Gin is also presented with 29 organic botanicals. It is refined with spices and transforms from royal blue to violet with tonic water.

At the World Spirits Award, there was gold for BAYERISCH GIN and HONIG GIN, and silver for HERRLICH GIN BLUE MAGIC, ULMER GIN, HERRLICH GIN and PINKCAT GIN.

DISM – A little water from the homeland of the Vikings

In contrast to the long history of the northern islands, the spirits from DISM have only been on the market since 2008. The small, select range comprises four products, which are all based on the extraordinary spring water of the Faroe Islands. Filtered through the basalt mountains, it emerges clear and unpolluted. Once only enjoyed by Vikings and pirates, now occasionally by their descendants …

The man behind DISM is Eidesgaard Erling, a newcomer from the world of the internet. As with all the inhabitants of the archipelago he was used to drinking a welcoming schnapps before dinner. This strong tradition is, however, a contrast to the fact that there was no distillery on the Faroe Islands. The schnapps came from Denmark. And that annoyed him. His response: “I’ll make schnapps myself!” Or to put it better, he sought out a top quality base alcohol (from wheat), and then attended to the blending and bottling.

ELDVATN is the name of the premium vodka, LÍVSINS the traditional, mild aquavit from spring water and herbs, in particular angelica and cumin. HAVIÐ claims the title of ‘The world’s strongest aquavit’ (with 50 volume percent, just as the Vikings would have liked it). The fourth in the set is BARALDUR (= juniper), the special gin, which is said to have healing properties. However, the water is of vital importance, it is what gives the ‘good spirits’ their soul. If you don’t believe it, you should take a look at www.dism.fo – the breathtaking photos speak for themselves and the fascinating islands.

At the World Spirits Award, Livsins Vatn, Baraldur and Eldvatn won gold, Havid silver.