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Angostura Limited: From elixir to export hit

Johann Gottlieb Benjamin Siegert, a young doctor born in Germany, journeyed to South America after the Napoleonic Wars. In the services of the freedom fighter Simón Bolívar, he worked in a military hospital in the town of Angostura (now Ciudad Bolívar), and perfected the formula for an aromatic bitter in 1824. This elixir proved to be extremely effective with the soldiers’ stomach troubles and digestive disorders – and is said to have helped them to win the fight for freedom against the Spaniards. Soon the fame of the miracle cure was spread by the sailors, and it became used as a versatile flavour enhancer for foods and drinks, and the foundations for a small but regular export business were laid.

In 1875, the company was relocated to Trinidad, and started in the rum business soon after. In 1949, an in-house distillery was established and, by the end of the 1960s, the Angostura company had expanded sales of its aromatic bitters to over 140 countries around the world – and grew even further in the decades that followed. These days, the global market leader in bitters exports to around 165 countries worldwide, a great achievement for the economy of Trinidad and Tobago. The headquarters are located on a 20-hectare site, where guided tours of the distillery, the bitters production area, the museum and the butterfly collection are organised for locals and visitors.

Die World-Class Distillery 2025 erhielt Gold für Angostura 5 year old Rum, Angostura Reserva, Angostura 1919, Angostura 7 year old Rum, Angostura 1824, Angostura Tamboo, Silver für Angostura 1787.

Morikawaratan: Liqueur specialities from Japan

Takanori Mori, who runs a roofing company, started Goodman Kitchen, a mobile restaurant, in 2018. He travelled through Japan with it and got to know wonderful ingredients in every region. Inspired by these encounters, he founded a factory for liqueur specialities in 2022. He began producing liqueurs, for which he processed agricultural products from all over Japan. The first product, Limoncello, was launched in spring 2023, followed by Arancello, plum wine and Bankan, made from unique citrus fruits. Guided tours of the company are also available for anyone interested.

In November 2023, Limoncello was awarded a gold medal and the plum wine a silver medal at ‘The Liqueur Masters’. This is organised by ‘The Spirits Business’ trade magazine, and spirits are tasted by spirits experts in 14 separate categories. The results can also be found at www.thespiritsbusiness.com, which attracts more than 325,000 visitors from almost 150 countries every month. The products also impressed the WSA expert jury.

At the World Spirits Award, there was double gold for Hida Craft Lemoniq (Sweet Award & SoY 2024), gold for Hida Craft Lemoniq Bitter, and bronze for Hida Craft Umeshu Den.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.