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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

RSB Spirituosenerzeugung: Back to the roots

The person who came up with the idea for the gin, Dr. Klaus Burka (1959 – 21. 02.2024), was of the opinion that the many gins on the market were too far removed from the original taste of gin, namely the strong taste of juniper. Following months of trials, Sau Guata Gin was created. The name was born as an answer to the question of how the gin should taste. The answer was the Austrian word: ‘Sauguat!’ (extremely good). And so the name and the label were born.

The gin is produced under the watchful eyes of the managing directors. Their love for the product is their motivation to make the time needed to produce this gin. Pristine botanicals such as juniper, coriander, lemongrass, cinnamon, ginger, mandarin and angelica root in organic quality are used. They are distilled and bottled in 1190 Vienna, packed by hand in gift boxes and sent to customers. The gin is already known and loved far beyond the Austrian borders.

This London Dry Gin is manufactured in accordance with the most strictly regulated method in Europe. The essences for this exceptional gin are extracted from the exquisite ingredients during the carefully observed maceration process. Professionally distilled and carefully filtered following a long, well-deserved resting period and then diluted with spring water, the unmistakeable Sau Guata Gin is the result. It is not the mass of botanicals or the alcohol content that are characteristic, but the true and original gin taste which provides the opportunity to enjoy it neat or with different tonic waters and other ingredients. Back to the Roots! – that is the motto. Responding to the repeated requests from bartenders, the company has also created a 57% Navy Strength Gin.

At the World Spirits Award, there was silver for Sau Guata Gin London Dry Gin.