World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Cervejaria Backer: Innovation from Brazil

The Backer Brewery was founded in 1999 by the Lebbos brothers near Serra do Curral in the southeast of Brazil and now has 80 employees. With 25 bottled beer varieties, every month 800,000 litres are produced, according to company director, Paula Lebbos. The focus is currently on starting out in the world of whiskey, something she was introduced to at Jack Daniel’s in the USA in 2010. This prompted the desire to make their own whisky. As in the past, when there was a market niche for craft beer, the possibility of filling a niche for single malt also became evident here.

The company also owns a bar in the capital city, Belo Horizonte: Templo Cervejeiro. As well as their beer portfolio, the two innovative spirits, whiskey and gin, are also offered. 3 Lobos Whiskey Artesanal Experience is distilled in specially manufactured copper stills following Scottish tradition, with malted barley – which is also used in some beers as brewing malt – and matures for five years in American oak barrels (Jim Beam Bourbon). For the first batch, more than 5,000 numbered bottles were filled. Lebbos Hop Dry Gin combines traditional botanicals such as juniper and angelica root with the essence of craft beer: hops. Its lightness and freshness make this gin a real pleasure to drink, especially in a gin & tonic.

At the World Spirits Award, gold was awarded to 3 Lobos Whiskey and Lebbos Hop Dry Gin.

Miguel Torres: A family empire with a special commitment

Juan Torres Master Distillers is the business division of the Torres family (their roots can be traced back to the 17th century), which has devoted itself to the production of high-quality spirits. The origins date back to 1928, when Juan Torres Casals from the second generation of the family began making brandies from white wines from the Penedès region to the southwest of Barcelona.

With 90 years of experience, the art of distillation is constantly being developed at Torres. The product range includes brandy, pisco, orange liqueur and tequila, which are sold under the brand names Torres Brandy, El Gobernador, Magdala and Rocado.

The company is now in its fifth generation, employs more than 1,300 people in total and is available in more than 150 countries around the world. Wine bars in Shanghai, Barcelona and Santiago de Chile, as well as an impressive social media presence, demonstrate their international commitment. Their employees are their ‘primary asset’ and take top rank in their list of corporate values. Ecology also has a significant value, and CO2 emissions per bottle have been reduced by 30% since 2008. Fair trade is a must, with the goal of maximum fairness, based on transparency and respect. As part of the family foundation, the family has cooperated with more than 400 projects around the world since the mid-1980s – with the protection of children as the main focus.

At the World Spirits Award, there was gold for El Pisco Gobernador Reservado (Moscatel), and silver for Torres 15 Reservada Privada and Magdala (Orange Liqueur).