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Steirerbrand: Classic gin from Styria

The Gioia line of the Graz distillery Steirerbrand started with their Styrian Premium Dry Gin. In terms of concept, it is a linear, balanced Dry Gin with a slightly dominant hint of juniper, surrounded by a Mediterranean diversity of aromas. The fine freshness with a fruity-floral finesse is inspired by the Italian way of life and a sense of belonging to the homeland. The noticeable Mediterranean influence in Styria also led to the name: ‘la gioia’, which conveys joy and pleasure, and quite simply puts you in the mood for living!

In the beginning there was a fine wheat brandy, infused with more than 20 selected ingredients, processed through maceration – all homemade and small batch. The decisive factor for the rich aromas is the special blend of juniper berries, apples from southern Styria, limes, lemons, oranges, Java pepper, coriander and others. The high-percentage distillate is reduced to 45% by volume alcohol with clear water low in lime and sodium. Gioia can be drunk neat but is also tasty as a long drink with Indian tonic water.

Gioia Gin was awarded silver at the World Spirits Award.

Destilleum Michael Mayer – Specialities from Franconia

In Pflaumheim on the north-easterly edge of the Odenwald forest, Michael Mayer runs his Destilleum distillery with passion and a ‘burning heart’. His motto “Everything is possible, nothing is a must. Normal is for other people!” has accompanied him throughout his life. In 1995, together with a friend, he took over a vineyard in Großostheim near Aschaffenburg in Lower Franconia, but while the vines never really thrived, the berry bushes and sloes grew rampant. So the two of them decided to produce fruit wines: from blackcurrants, raspberries and sloes. Runaway sales at the local Christmas market further encouraged his passion and paved the way for liqueur production. Because Michael Mayer wanted to give his ginger liqueur more aroma, he invested in a distillation system and became a ‘part-time’ distiller – he works full-time for the Großostheim waterworks.

The ‘raw materials’ for the production thrive in his own garden: for example, chilli for the chilli-cherry liqueur, and the family helps pick and process the fruit in his orchard. On a separate plot of land, the creative distiller takes part in the Franconian ‘Mustea’ re-cultivation project, which is responsible for the preservation of old varieties of quince. He has also planted rare varieties, such as sorb, medlar and wild service. The latter requires special, elaborate harvesting, in which four people take four days, standing at least three metres off the ground, to collect 180 kilograms of berries for 4.6 litres of spirit. This also explains why Michael Mayer is well known for his specialities, including elder brandy, quince brandy, medlar brandy, Jerusalem artichoke brandy as well as ginger brandy and spirit. Anyone who wants to know more can make an appointment to view the distillery and enjoy a tasting session, as well as have the possibility to buy products in the farm shop.

At the World Spirits Award, the Destilled London Dry Gin won a bronze medal.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.