World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

APQ-Spirits – Fine products in a fine design

APQ-Spirits was founded in 2016 by Werner Krauss, the master distiller of Feindestillerie Krauss. The aim of the small, friendly company is to produce spirits with the addition of essences. Thus a clear distinction is made to the parent company, in which only 100% distillates and spirits are manufactured. The abbreviation APQ stands for ‘Austrian Premium Quality’ – and that is what the produced spirits should be. The focus lies on the development and implementation of new product ideas, for the in-house label as well as for other brands.

The first APQ product was a Dry Gin, which, following distillation, was spiked with essence of rose – like Hendrick’s Gin – to ‘materialise’ the wonderful scent of roses. This clear, fresh gin carries the name Rose Garden, and the special label was put to canvas by painter Herbert Forstner from Lower Austria using the techniques of old masters and then digitalised. A hazelnut spirit is the starting point of their own line of spirits with well-known and new flavours.

At the World Spirits Award, the premiere was awarded two gold medals: one for APQ Hazelnut, and one for Rose Garden Dry Gin.

Hohenkammer Castle – Setting an example with sustainability

An idyllic rural landscape, traditional cultivation and sustainable agriculture – all just 30 kilometres from Munich. The beautifully restored Hohenkammer Castle is located in a small community with a history dating back over 1,200 years and houses a top-class seminar centre. The castle offers 162 rooms, 26 seminar and conference rooms plus various areas for hosting celebrations.

The agricultural estate of Gut Eichethof comprises 300 hectares of land and 500 hectares of forest which also supply raw materials for energy production. The area has been consistently ecologically farmed since 1992 and has enjoyed considerable economic success. The principle of sustainability is a means of devising a successful future rather than a return to the good old days.

Guided by high quality standards, scientific expertise is just as important as practical experience. The core business of farming is the reproduction of organic seeds of which the estate is one of the biggest producers, including being number one in Bavaria. Angus cattle, Mangalitza pigs and various chicken species are reared here for the company’s own use. Further top products based on its own organic farming include pumpkin seed oil and various fruit vinegars.

More than 1,000 fruit trees and shrubs provide the raw materials for fine brandies ranging from apple to damson. 24 high-quality products are available nowadays, of which five are matured in Italian oak casks. The brandies are sold in particular to guests at the conference centre and at the castle restaurant.

At the World Spirits Award, the company achieved classification as a First Class Distillery 2014. There was also gold for the Rheinischer Bohnapfel (apple brandy), Traubenbrand Holzfass (a grape brandy aged in a wooden cask) and Vogelbeer Maulbeerfass (rowanberry aged in a mulberry cask).