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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Donau Origin: Gins from Bavaria with symbolic power

The young gin manufacturing enterprise in Oberhausen on the Danube defines itself thus: “We have made it our mission to reflect the way of life of our beautiful Bavarian homeland in expressive gins. Regionality, sustainability and the highest quality are just as important as honest, solid manual labour. These values are also reflected in the company logo. The three waves stand for the gins, the four fields for the founders and the shape for a glance into the pot still. The Danube is the source of our origins.”

After preparing for a good two years, at the beginning of 2021 an old machinery hall with an adjoining gravel area was turned into a distillery with a garden, local fruit trees and a meadow with two populations of bees. Everything is produced by hand at a slow pace and with attention to detail. “Pumps and plastic are banned entirely.” During the maceration of the botanicals, they work according to secret recipes, only using organically certified raw ingredients. Distilling is gentle on the aromas in a 200-litre still, then the distillates rest for over three months in a stainless-steel barrel.

The drinking strength is 42 volume percent, “because apart from the perfect ratio of aroma, texture and strength, it is also the answer to the question of life, the universe and all the rest.” Those who would like to find out more should read Douglas Adams’ cult novel ‘The Hitchhiker’s Guide to the Galaxy’. After maturation, the gins are filtered by means of gravity and given a last quality check before they are filled and sealed in bottles with a high-quality design.

At the World Spirits Award, silver was awarded to MORGENtau, and bronze to SOMMERwind and FICHTENgold.