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Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Summerhall Distillery – Pickering’s Gin based on a family recipe

The Summerhall Distillery is located on the grounds of an old veterinary clinic, which used to be part of a veterinary college known as ‘Dick Vet’. Summerhall itself is a creative, artistic centre with plenty of room for studios and workshops. Right in the middle is the ‘The Royal Dick’ pub, directly next to the gin distillery – the first in Edinburgh for over 150 years. This explains how gin can be served here directly ‘from the barrel’ via a pipeline.

Production started on 27th March 2014, and since then, Pickering’s Gin has been manufactured following an original recipe from Bombay. Written by hand on a piece of paper dated 17th July 1947, the ‘family secret’ was rediscovered in 2013, as Marcus Pickering and Matthew Gammell set up the distillery. They observed the trend to gin for over five years before developing the idea of their brand and this discovery was the ‘juniper cherry on the cake’, so to speak.

The old recipe was refined and perfected, and the balance of the nine botanicals was adapted to suit contemporary tastes. Juniper, cardamom, coriander, angelica, fennel, aniseed, lemon, lime and cloves are carefully measured out and added to the grain spirit, which awaits the refining process in a 500 litre copper container – nicknamed ‘Gert’. A custom-made water bath heater provides the gentle heat which extracts the subtle aromas from the ingredients.

At the World Spirits Award, there was double gold for Pickering’s Gin, Pickering’s Navy Strength Gin, gold for Pickering’s 1947 Gin, and silver for Pickering’s Tattoo Edition Gin.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.