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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

BBerryshka: Juniper specialities from Slovenia

In the 1950s, the Novo Mesto forestry enterprise started to produce essential oils from fir trees. At the start of the 1990s, the Kenda family took over the old distillery and specialised in the manufacturing of essential oils from juniper berries. The renovation of the distillery allowed the widening of the product range. Logical conclusion: when a lot of juniper berries are available, other products can also be realised, especially juniper brandy and gin. With a selector that works with high-speed cameras and compressed air, the berries are selected according to their colour and shape, the cleaner removes impurities such as needles, twigs, insects, dust, etc. and sorts the berries according to size. Then, a mill breaks them down into a fine grain, and in the dryer the humidity level is set for various purposes.

The London Dry Gin was one of the first of its kind in Slovenia and the juniper brandy that is made only from fermented berries matures for three years in oak barrels. Today all the products have organic certification, which additionally ensures the quality of the raw ingredients. Apart from juniper spirits, the product range comprises fruit liqueurs and soon also the first Slovenian whisky. In addition, handmade chocolates are produced, as the family enterprise owns a chocolaterie. It is on account of this that many visitors come to the little town of Obrh to get to know the variety of products.

At the World Spirits Award, gold was awarded to Berryshka Purfl Blue Gin and Berryshka Bio Brinjevec, and silver to Berryshka London Dry Gin, Berryshka Gin'N Berry and Berryshka Staran Brinjevec.

Nobilis Pálinka – Hungarian tradition paired with innovative technology

The Vértes Mountains are located in the north-west of Hungary at the heart of the Transdanubian region. The southern slopes of the mountains are home to a Mediterranean-like climate. The Nobilis ‘Pálinka farm’ extends over 300 hectares close to rural villages and protected natural forests. The production of Pálinka has been regulated by law since 2008. Beverages can only be labelled as Pálinka if they are made from fruits picked in Hungary and if both the fermentation and distillation also take place in this country.

Kristóf Nobilis manages a team of ‘maximalists’ who work at the ultra-modern plant, applying the highest levels of precision craftsmanship. Only the best quality raw materials are used to make the distillates and at least 2.5 kg of fruit (primarily apricots, plums, pears, apples and sour cherries) are used to make just one bottle. The water used to ensure the optimal alcohol content comes from the Vértesalja karst spring. The first series of Nobilis schnapps was bottled in 2010 and bears the symbol 10n.

The innovative company is also renowned for its special ‘Pálinka Dispenser’ which was installed in the VIP lounge at Budapest airport as part of Hungary’s EU presidency. This presented an opportunity for members of the international delegations to relax with a glass of ‘Pálinka’ after a busy day’s work and get to know Hungarian traditions in the form of these aromatic fruit brandies. The male visitors favoured the plum version while the women preferred the peach.

The Pálinka products also found favour with the jury at the World Spirits Award. The company was classed as a Master Class Distillery 2014. There was gold for the Plum and Grape Irsai Olivier, and silver for the Pear Williams Yellow, Quince, Cherry Sour and Apricot.