World-Spirits Online Guide Abo – order now

ReGINerate – Gin across the spectrum

The innovative ReGINerate product range has an impressively wide-ranging gin spectrum. The driving force behind the project is Martin Kern, a trained media businessman and lateral starter, who brings a passion for gin, love of detail and good taste with him. His partner, Ernst Deselaers, a farmer and distiller, stands by his side with his know-how, experience from his own distillery, and with the necessary cool-headedness and diligence. This helped Martin to fully immerse himself in his craft, to understand it, become inspired by it, interpret it, and then continue to develop it. After nearly 18 months it happened – ReGINerate was launched on the market.

Martin Kern discovered gin in 2012, and, with his decision to change careers, it also became his passion. First it was ‘Learning by Burning’, whereby each distilling process was a learning process that expanded his knowledge and experience. Then he tackled the art of seasoning – which aromas work with each other, and which do not. Building on this, he developed some impressive recipes. The necessary alcohol comes from wheat, which Ernst Deselaers grows on his own farm.

And this is the gin trio: with Silk City Dry the classic juniper tone is central, accompanied by lemon verbena, Szechuan pepper and ginger, nothing more is necessary; the fruity, complex, new interpretation of Artisan Gin Made The Slow Way shows that gin is more than just a visit to the herb garden or the spice drawer; and Artisan Gin Made The Sloe Way is the first real sloe gin in the world.

At the World Spirits Award, the trio stood up to the test – 3 times gold.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.