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Aber Falls Distillery: Authentic whisky from Wales

The Aber Falls Distillery, opened in 2017, is the first whisky distillery in northern Wales in more than 100 years. It is situated in the village of Abergwyngregyn at the foot of the famous Aber Falls waterfall, which attracts over 50,000 visitors a year. The brand is part of the Halewood portfolio and is led by managing director James Wright along with a team of distillers. Whiskies, gins and liqueurs are made of sustainably sourced regional raw ingredients. Since the first products were brought to market, the brand value has increased and significant growth has been achieved. This allows the team to concentrate on the development of a wide range of whiskies.

Aber Falls pursues a field-to-field approach, a novelty in north Wales, in which only 100% Welsh malted barley is used and all waste from the distillery is given back to local farms, which use it as fertiliser or cattle fodder. The maximisation of local resources ensures that the ingredients are of the highest quality and that the regional economy is supported. Local raw ingredients and local people are the key to making authentic spirits – from the barley from neighbouring farmers to the sourcing of water from the stream next to the distillery. The majority of the team comes from the region and many employees speak both English and Welsh. Apart from a visitor centre, bistro and shop, a farmers’ market is also run with Welsh foods and drinks, to support local producers.

At the World Spirits Award, silver was awarded to Aber Falls Single Malt Whisky.

Pfalzdrusel Gin: Let a wonderful friendship beGIN

The friends Philipp, Paul and Tobias set themselves the goal of creating a gin that is 100% local to the Palatinate region. It conveys a zest for life and is fun: interesting and expressive, but simple and uncomplicated. It therefore had to be an organic gin. Spruce needles, lavender, rosemary and nettles represent the oasis of wellbeing of the Palatinate Forest. Blueberries, orange, lemon and bitter orange ensure freshness and lightness. Juniper brings the typical character into the glass. “That is the Palatinate region with all its facets and tastes, characterised by our way of life, culture and love of our homeland.”

The mascot of Pfalzdrusel Gin is the fairy-tale creature Dallas. One sunny Saturday, a little otter from Ottersheim ran through the forest to Bellheim. On the way it met a dog. The two of them hit it off and made their way to Kleinfischlingen, where the dog knew a funny fish. They had great fun and did not notice an old witch sneaking up, who wanted to put an end to the racket the three were making. She uttered a magic spell: three are now one! There was thunder and lightning, fog rose. When it receded, the witch had disappeared. There was also no trace of the dog, otter or fish. Instead, there lay a little animal with an otter’s head, a fish’s tail and dog’s legs. At the same time, the three friends Philipp, Tobias and Paul were on a merry wine tour when they discovered the little animal. They took it home, gave it the name Dallas and called the new species ‘Pfalzdrusel’.

Pfalzdrusel Gin achieved gold at the World Spirits Award.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.