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Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Obstbrennerei Hügel: The secret behind the Hügel 22 brand

The family-run private distillery with owner Karlheinz Hügel and his son Christian produces fruit brandies, liqueurs, gin and whisky. This is one of the strengths of the Hügel family: “80 percent of the fruit is hand-picked from our natural orchards in the surrounding area.” The classic range is complemented by the modern Hügel 22 line – from gin to fine brandies.

The company was founded in 2013 as a hobby for the owners of the raw materials. The launch programme included 28 fruit brandies and liqueurs. From 2018 to 2020, Christian completed his training as a distiller and distillery specialist at the technical college for agriculture in Offenburg. This was followed in 2022 by the creation of the premium brand range Hügel 22, with eight exclusively filtered fruit brandies and a gin. The premiere was the presentation of Hügel 22 Whisky Exklusiv, limited to 380 bottles of 0.5 litres each. In 2023, the Hügel 22 range was expanded by ten liqueurs, and in 2025 by three single cask bottlings of whisky.

And what is behind the number 22? Christian Hügel solves the mystery for us: “That’s my lucky number. I was born on the 22nd and grew up at the address Im Dellbrunnen 22 in Hengsberg. I like to drink Scottish and Irish whisky and have also learned to appreciate German whisky. And that’s how the Pirmasens whisky creation came about, the first commercial whisky in the Southwest Palatinate. The base is barley from a wholesaler who tailors it to our own requirements. After three years, the whisky is fine-tuned when it is reduced to drinking strength with water from Pirmasens with a very low degree of hardness.”

At the World Spirits Award, there was Silver for Hügel 22 Whisky Edition 2, Hügel 22 Whisky Edition 3 and Hügel 22 Pflaume (plum in a port cask).

Ruedi Käser - Triumph of the lord of the castle

"We produce 12 different whiskeys including special varieties - some even for Hapag-Lloyd which are served on the cruise ships MS Europa, MS Hanseatic and MS Bremen. We are also very active in Switzerland, for example as a trend producer for Betty Bossi, a cooking show and marketing range of the Coop company. In September, we are opening our first flagship store in Zurich and our products are already present at the "House of Switzerland" in Peking.

Ruedi Käser and his "Whisky Castle" always cause a stir. From the outside, the building makes a very traditional impression, in the style of an American farm distillery, but the interior is surprising: The distillery on the ground floor resembles an art gallery. The production line consists of the fruit distilling system of the distillery, the pre-stage, and the copper pot still as the core element of whisky production. What follows on after a visit there is the theatre-cum-bistro with terrace. From the top floor, a wonderful view of the vineyards opens up, but visitors can also direct their eyes to the attractive round bar where they can choose the "noble brew" they would like to taste.
A rich diversity in pleasures and a variety of settings - that's the motto that Ruedi and Franziska Käser follow in all their activities on the idyllic farm estate in the Aargau Fricktal valley that invites adventurous visitors to enjoy highly spiritual and culinary experiences. Nature, with its variety of ingredients, yields numerous inspirations. Vineyards, orchards and vegetable patches supply the basic ingredients for spirits, wines, seasonal dishes and delicatessen.
Ruedi Käser's single variety spirits give sensual pleasure, impressions of fragrance and taste with unmistakable aromas. Trial and error was and is the motto here, and the imaginative distiller will certainly not run out of ideas soon.

This year's successes at the World-Spirits Award included a 10th place ranking and title of Master-Class Distillery with gold for the blackthorn and Williams pear and silver for the two cherry brandies and a beer distillate.