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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Donner-Peltier Distillers – A great team from Louisiana

In 2011, Tom and Beth Donner and Henry and Jennifer Peltier opened their Donner-Peltier Distillery in the middle of a sugarcane field in Thibodaux, Louisiana, with the aim of producing the best quality from the local raw materials of sugar and rice. A wide range of knowledge and experience from chemistry, combined with a burning passion for fine spirits, made up the basis for great team work, supported by Tyson Frizzell and Brad Blackwell, who are responsible for the production.

The high quality DPD product range comprises Oryza Vodka (distilled 17 times) and Oryza Gin (from eleven plants and a citrus touch of the South), both based on 100% authentic Louisiana long grain rice. The latest product is the Whiskey La 1, the first whiskey matured in Louisiana after Prohibition. Corn provides the body, rye the flavour, barley the balance and rice the sweetness. The Rougaroux rum range takes its name from the mythical creature ‘Roo ga roo’ that is said to roam the sugarcane fields at full moon and pass sentence on evil spirits – its curse lasts 101 days. If you lay 13 pennies in front of the door, you will be safe from ‘Roo ga roo’. Since it can only count to 12, it tries again and again until sunrise, then it has to get back to its hole … The Rougaroux 13 Pennies Rum keeps the legend alive, and it is refined with roasted pecans, vanilla pods from Madagascar and sugarcane molasses from the region. The Rougaroux Full Moon Dark Rum ages in American oak, and the clear Rougaroux Sugarshine, made from molasses and sugarcane, rounds off the fiery trio.

Over recent years the achievements of this small Louisiana dream team have gained worldwide recognition and also earned well-deserved attention at the World Spirits Award, with silver for the Full Moon Dark Rum, Sugarshine, Oryza Vodka, Oryza Gin and American Whiskey.

Nobilis Pálinka – Hungarian tradition paired with innovative technology

The Vértes Mountains are located in the north-west of Hungary at the heart of the Transdanubian region. The southern slopes of the mountains are home to a Mediterranean-like climate. The Nobilis ‘Pálinka farm’ extends over 300 hectares close to rural villages and protected natural forests. The production of Pálinka has been regulated by law since 2008. Beverages can only be labelled as Pálinka if they are made from fruits picked in Hungary and if both the fermentation and distillation also take place in this country.

Kristóf Nobilis manages a team of ‘maximalists’ who work at the ultra-modern plant, applying the highest levels of precision craftsmanship. Only the best quality raw materials are used to make the distillates and at least 2.5 kg of fruit (primarily apricots, plums, pears, apples and sour cherries) are used to make just one bottle. The water used to ensure the optimal alcohol content comes from the Vértesalja karst spring. The first series of Nobilis schnapps was bottled in 2010 and bears the symbol 10n.

The innovative company is also renowned for its special ‘Pálinka Dispenser’ which was installed in the VIP lounge at Budapest airport as part of Hungary’s EU presidency. This presented an opportunity for members of the international delegations to relax with a glass of ‘Pálinka’ after a busy day’s work and get to know Hungarian traditions in the form of these aromatic fruit brandies. The male visitors favoured the plum version while the women preferred the peach.

The Pálinka products also found favour with the jury at the World Spirits Award. The company was classed as a Master Class Distillery 2014. There was gold for the Plum and Grape Irsai Olivier, and silver for the Pear Williams Yellow, Quince, Cherry Sour and Apricot.