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Proud, Strong & Noble Gin: As unusual as its name

Behind the name there is a gin newcomer, the serial entrepreneur and sales expert Martin Limbeck, based in Wesel on the Lower Rhine. With his own spirit, the gin lover fulfilled a long-standing wish, founding the company in 2020. His gin distilled in southern Germany with juniper that is cultivated there. Further botanicals are orange and lemon zest, cinnamon, cardamom and lemongrass, as well as apple wedges that stand for the homeland of the gin. The gin is 100% manual work, distilled three times under vacuum and refined with exceptionally soft water. A procedure unique in Germany gives it an extra special something. The outlet tap of the still is silver-coated, so the alcohol distils at just 40°C, which is significantly more gentle compared to a classical copper pot still.

“A gin that smells and tastes good is only half the story. But as a seller I know: the name, appearance and feel of a product are at least equally important! I wanted a name that is unusual and distinctive.” The gin has a sleek look in a matte black bottle, with an eye-catching, shiny, silver metal label showing four poodles. This is not the result of a creative design competition but they are the loyal companions of Martin Limbeck and his wife Andrea. As lively brand ambassadors, they attract attention on the website and on the brand’s social media channels.

At the World Spirits Award, silver was awarded to Proud, Strong & Noble Gin.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.