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Nordbrand Nordhausen: Special spirits from Thuringia

Nordbrand Nordhausen was founded in 1948 upon the ruins of four former Korn distilleries. The oldest, the Friedrich Degen distillery, goes back to the year 1776. Until 1990, formerly small distilleries were added on, including Brennerei Seidel. Today it is the traditional distillery of the well-known Echter Nordhäuser brand. Gins and caraway are distilled in this historical area. The famous Roggenkorn (rye) is made in a distillery that was built in the 1920s as a German spirits reutilisation centre and has also been part of Nordbrand Nordhausen since 1948.

The market leader in Germany in various segments has a wide product range (over 100 different variants). A line of premium spirits and premium liqueurs under the brand Echter Nordhäuser Traditionsbrennerei are distilled by hand. These include Feiner Alter Doppelkorn with at least three years of barrel maturation as well as Meisterstück, a Korn brandy (grain distillate) matured in the barrel for 25 years, which came onto the market in September 2020 as a one-off. The portfolio also includes various gins of the Echter Nordhäuser brand, including Violet Gin. A specific recipe was developed for this that merges a juniper distillate with one made of hibiscus, lavender and mallow blossoms. The harmonious brandy is rounded off with oranges and raspberries, which are added in an aroma basket for distillation. In this way, experienced Korn master distillers can always keep creating modern and fresh innovations.

At the World Spirits Award, silver was awarded to Meisterstück, and bronze to Violet Gin.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.