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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Appleton Estate – Rum from the heart of Jamaica

In the lush Nassau Valley, in the famous Cockpit Country of the island, lies Appleton Estate. For more than 265 years, authentic premium rums have been manufactured here in traditional ways, and experience has been passed on from generation to generation. The terroir, with its ideal climate, fertile soils and natural spring water, provides the best conditions for distillation. Out of respect for the land, environmentally-friendly initiatives ensure that Appleton Estate, as well as the headquarters in Kingston, work in a ‘green’ way.

Joy Spence, who in 1997 became the first woman to be recognised in the spirits industry as a ‘master blender’, originally studied analytic chemistry. In 1981, she started working as head chemist in the Appleton team, and it is not only thanks to her abilities and her passion for what she does that she has become a living ‘trademark’ for the exceptional rum range; her heart-warming and spirited personality is a part of Appleton Estate.

Appleton Estate is well-known for its premium rum – Appleton Estate Signature Blend, Appleton Estate Reserve Blend and the rare Appleton Estate 12 year. In addition, there are also two ultra premium rums in the programme – limited editions of Appleton Estate 21 year and Appleton Estate 50 year.

At the World Spirits Award, the Jamaican rums showed their high class: with double gold for Appleton Estate 12 year, and gold for Appleton Estate Reserve and Appleton Estate Signature.