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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Lovely Rita Spirits – With a clear concept for the future

The company Lovely Rita Spirits, based in Arizona, was founded by Ray Rita, Michael Meinerz and Bob Derks. All three have a soft spot for Latin American culture and lifestyle, run a website for the Latino community, and organise fashion shows with South American designers. So it is understandable that their focus is on the fashionable spirit, tequila. To support their activities, they have created a special brand, aimed at a predominantly progressive female audience.

The soft, balanced tequila is produced according to traditional methods in a distillery in Mexico, which has been there for 90 years. Flavoured with a touch of agave, the six times distilled vodka with a corn basis is produced and bottled in Arizona. Using the successful concept, more products will follow, such as tequila varieties with peach and orange.

In order to be able to concentrate on the further development of the brand products, they cooperate with one of the largest distributors in the USA, the Breakthru Beverage Group. In addition, the spirits are available at www.oldtowntequila.com. Brand Ambassador is the Armanetti Group – Frank Armanetti’s family was once the largest spirits dealer in Chicago.

“We as founders and our investors are convinced that, thanks to the quality of the product and the right sales channels, we have two of the three things we need. The rest is a bit of luck and a high enough turnover”, say Michael Meinerz and Bob Derks.

At the World Spirits Award, there was gold for Lovely Rita Vodka, and silver for Lovely Rita Tequila.

CCU: Pisco from Chile

Compañía Cervecerías Unidas (CCU) is a company with a wide reach, that is primarily active in Chile, Argentina, Uruguay, Paraguay and Colombia. Since its foundation in 1902, CCU has developed into an important player in the drinks world, especially in the categories of soft drinks, beer, wine, cocktails and spirits. The latter are distributed through Compañía Pisquera de Chile (CPCH). CPCH was formed in March 2005 from the merging of CCU and Cooperativa Agricola Control Pisquero Elqui Y Limari (CONTROL). This new company combines the strength and comprehensive knowledge of Pisco Control and is reinforced further by the CCU distribution and brand development capacity. CPCH boasts an impressive portfolio with various brand products, such as Pisco Mistral, Tres Erres, Control C, Campanario, Gin Kantal and others. The company is present in more than 15 countries worldwide, although the focus is on the USA, Chile, Germany and Argentina.

The production of piscos and other distillates is concentrated primarily on five valleys spanning two regions: the Copiapó and Huasco Valleys in the Atacama region, and the Elqui, Limari and Choapa Valleys in the Coquimbo region. These areas are characterised by a semi-arid climate with nine to ten dry months, plenty of sunshine and high summer temperatures. Together with the clear sky and the large temperature difference between day and night, this contributes to grape maturity with a high sugar content.

Gin Kantal won silver at the World Spirits Award.