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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

St. Kilian Distillers: Whisky made in Germany following Scottish tradition

Born from the idea of creating the largest whisky distillery in Germany, the owner Andreas Thümmler, the whisky legend David F. Hynes from Dublin and the master distiller Mario Rudolf started converting their plan into reality in 2012. Four years later, their dream was established in Rüdenau near Miltenberg am Main, based on the Scottish model, and within a short time the little village had developed into the centre of German whisky. A willingness to experiment is a top priority. Alongside a wide variety of malts, it also comprises way more than 390 different sizes and types of barrels, where whisky can mature under ideal conditions near the distillery – amid the pristine nature of the Odenwald forest in former NATO bunkers. At St. Kilian, craftsmanship and tradition meet technology and innovation. On Saint Patrick’s Day in 2016, the first distillate for barrel number 1 was created in Scottish washbacks and two 6,000 litre Forsyths copper pot stills from Speyside, helped along with German engineering skills. At the end of 2020, they succeeded in what was no doubt the most successful whisky launch in Germany: the combination of single malt whisky made in Germany with the cult figure Bud Spencer on the label. One year later, two whiskies followed with Spencer’s film partner Terence Hill. In 2021, the first heavy metal edition, ‘Tunes of War’, paid tribute to the German band ‘Grave Digger’, followed by further single malt whiskies and a cooperation with the British band ‘Judas Priest’: single malt whiskies and editions produced with ultra heavily peated barley malt bottled in a 0.7-litre bottle. Since the end of 2022, the core product range comprises two single malt whiskies: ‘CLASSIC – Mild & Fruity’ and ‘PEATED – Rich & Smoky’ made of 100% barley malt from Germany and the Scottish Highlands. Premium liqueurs are also produced in Rüdenau, and range from fruity-fresh and creamy-sweet to gently spicy and smoky-peaty varieties. The liqueurs are bottled in elegant, matte black 500 ml pot still glass bottles.

The World Class Distillery 2025 received Double Gold for St. Kilian Peated Rich & Smoky (Spirit of the Year & Award 2025), Terence Hill The Hero and Celtic Castle 2024, Gold for Bud Spencer The Legend, Judas Priest Invincible Shield, Judas Priest British Steel, Banana Joe Cream Liqueur, St. Kilian Classic Mild & Fruity, Terence Hill Voll auf die Nuss (hazelnut liqueur), Johnny Firpo Homemade Ein Klitze Pistazie (pistachio liqueur), Advocaat Egg Liqueur and Bud Spencer Distilled Dry Gin, and Silver for Signature Edition Fourteen.

LILAH – Creamy liqueur made from aromatic chai

Lilah is the modern interpretation of the traditional oriental chai tea and combines the taste of the tea with the creaminess of an exquisite cream liqueur. Combined with choice spices from the Far East, the popular chai tea has been re-invented as a new taste sensation. Only natural spice extracts are used (ginger, cardamom, cinnamon, fennel seeds, cloves, vanilla, black tea, rooibos), no artificial flavours or additives are added.

In large areas of Southern Asia and in the Orient, chai is a general term for tea. Over the last few years and with increasing popularity, especially in Europe it has become synonymous with Masala Chai, the national drink of India. The recipes can vary according to region or even household, but the main ingredients are water, milk, black tea and various spices. Chai originated in Ayurvedic teachings and is well-known for its beneficial health effects. Lilah works the same but as a new way to enjoy chai, whether as an addition to hot tea, as a delicious ingredient in tasty cocktails or as an innovative addition to desserts such as chocolate mousse. The sophisticated bottle design also makes the spicy drink an ideal present.

Vincent Aeberhard, CEO of Fusion Drinks, developed the product: “After years of developing and trying out different ingredients we are proud to be able to present a modern interpretation of the traditional tea. The design of the bottle was inspired by Indian henna tattoos. The logo is intended to elegantly portray the blossoming of all the ingredients.”

The concept won over the jury at the World Spirits Award: Lilah was awarded gold.