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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

AXIS Flight Training Systems: Axis Gin

AXIS Flight Training Systems is a manufacturer of full flight D level simulators – the highest qualification level. The idea of distilling his own gin came from Managing Director Christian Theuermann in January 2023. After visiting several distilleries, the Krauss Distillery was chosen, where the gin is produced according to their own recipe. Juniper was used predominantly, with Andaliman pepper, lavender, lemon and cardamom as botanicals. The fact that five botanicals have been chosen is intended to indicate that the company is represented on five continents.

After four weeks of maceration of the botanicals, distillation takes place, followed by the addition of water to adjust to drinking strength. The gin is bottled at 47 percent by volume because the holding company is based in Zurich and Lebring in Styria is headquarters – and both are on the 47th latitude.

At the World Spirits Award, there was Gold for 47° London Dry Gin Reserva, and Silver for 47° Master Blend Rum.

Juniper Tree Trading: The Spy Gin

This London Dry Gin was born out of a special passion for gin, combined with the raw beauty of the Swabian Alb and carefully selected botanicals such as coriander, cardamom, orange and lemon peel, cloves, ginger, and others. A long time was spent deciding on a name, labels, logo, bottle, content and much more, as owner Peter Frey remembers:

“My master distiller has over 20 years’ experience in making gin and has achieved absolute harmony when it comes to maceration and the interaction of the botanicals. Following distillation and the reduction of alcohol to drinking strength, the gin is bottled, with only 250 bottles per batch, labelled by hand and wrapped in black tissue paper to give The Spy an air of secrecy. The corks are also handmade and each is branded with the logo using a lever press and branding iron – it shows the spy of Aalen with his beard and pipe, who watches over the inhabitants of the town from the town hall on the market square – and this is how the tale goes.”

As the imperial cities were in conflict with the Emperor, his army was already camped outside the town. The frightened people of Aalen sent the cleverest man to the enemy camp to determine the strength of the troops. The spy was caught and brought before the Emperor. When asked what he was doing there, the spy answered, “Do not be startled, Lord, I just wanted to see how many guns and such you all have. You see, I’m the spy from Aalen.” The Emperor laughed at his candour and pretend simplemindedness and piled gifts on him, letting the inhabitants know that it was his pleasure to live in peace alongside such clever and brave people and forgiving the town fathers.

At the World Spirits Award, there was gold for The Spy Gin.