World-Spirits Online Guide Abo – order now

ReGINerate – Gin across the spectrum

The innovative ReGINerate product range has an impressively wide-ranging gin spectrum. The driving force behind the project is Martin Kern, a trained media businessman and lateral starter, who brings a passion for gin, love of detail and good taste with him. His partner, Ernst Deselaers, a farmer and distiller, stands by his side with his know-how, experience from his own distillery, and with the necessary cool-headedness and diligence. This helped Martin to fully immerse himself in his craft, to understand it, become inspired by it, interpret it, and then continue to develop it. After nearly 18 months it happened – ReGINerate was launched on the market.

Martin Kern discovered gin in 2012, and, with his decision to change careers, it also became his passion. First it was ‘Learning by Burning’, whereby each distilling process was a learning process that expanded his knowledge and experience. Then he tackled the art of seasoning – which aromas work with each other, and which do not. Building on this, he developed some impressive recipes. The necessary alcohol comes from wheat, which Ernst Deselaers grows on his own farm.

And this is the gin trio: with Silk City Dry the classic juniper tone is central, accompanied by lemon verbena, Szechuan pepper and ginger, nothing more is necessary; the fruity, complex, new interpretation of Artisan Gin Made The Slow Way shows that gin is more than just a visit to the herb garden or the spice drawer; and Artisan Gin Made The Sloe Way is the first real sloe gin in the world.

At the World Spirits Award, the trio stood up to the test – 3 times gold.

Nordic Premium Beverages: High percentage from the far north

Ilomantsi is the easternmost community in Finland, situated in North Karelia on the border with Russia. The company was founded here in 1989 and initially produced berry wines and spirits for the local market. Today it focuses on distillates. The natural landscape plays its part in only the highest quality, purest raw materials being processed. All the spirits, wines, sparkling wines and liqueurs are made of carefully selected berries and plants from Finland. True to the origins in the land of 187,888 lakes, exclusively fresh spring water is used as the basis for the drinks. And the development of a new product always starts with a story.

In the case of Oath Gin, it started with the Finnish Formula 1 racing driver Valtteri Bottas asking whether a gin could be manufactured for him. He originally only wanted a single batch for himself and his friends, but he liked the end product so much that he wanted to share his enthusiasm and make it available on a wider scale. In the beginning, there was the idea of apple and oats (coming from fields belonging to Bottas’ family), actually an apple cake. With the innovative idea of vacuum distillation of the apple peel, the master distiller Asko Ryynänen succeeded in capturing the essence of this traditional bakery item in the form of a gin. Together with the subtlety of the oats, juniper berries, a few additional secret ingredients and their own naturally filtered spring water, a New Western Style Gin emerged.

At the World Spirits Award, bronze was awarded to OATH Gin.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.