World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Senft quality brandies – Experience, experimentation and success

In the picturesque Salemertal Valley in Southern Baden-Württemberg, just a few kilometres from Lake Constance, lies the Senft family’s farm. On the sunny side of the lake they have the ideal conditions for fruit-growing, as well as for the production of brandies, liqueurs, whisky and more. In their own orchards grow old apple varieties such as Cox-Orange and Elstar, small Williams pears, bright yellow Mirabelle plums and juicy peaches. Huge sour cherry trees and ancient damson trees also yield generous harvests, not to mention the fragrance of aromatic raspberries in late summer – the excellent products from the Senft farm speak for themselves.

As soon as the first fruit is ripe, the harvest begins, in which the tree-ripened fruit is harvested in three stages. Only hand-picked, fully ripened fruit is mashed. In order to retain the fine flavours of the fruit, the fresh mash is distilled immediately. After distillation, the distillates mature in stainless steel tanks, some also in barrique barrels, where the wood gives whisky, vodka and brandy their characteristic colour, aromatic richness and mild flavour.

The Senft family has been linked to fruit-growing and distillation for generations. They excel in their traditional knowledge, modern technology, their courage to experiment and their trust in the quality of the spirits and liqueurs. The business was founded in 1988. Herbert Senft also worked as a cellar master (for ‘Markgraf von Baden’ and ‘Winzerverein Hagnau’) from 1972 to 2010. The selection brandies with fruit extract have been on sale since 2002. The next year, new storage rooms were established in Salem-Rickenbach, and the licence as a bonded distillery was added in 2007. In 2012, the first Lake Constance (‘Bodensee’ in German) whisky expanded the wide range further still, and a vodka followed in 2013. It will be interesting to see what comes next at the Senft farm in the Salemertal Valley.

At the World Spirits Award, there was silver for Senft Bodensee Whisky and Senft Bodensee Williams Selektion, and bronze for Williams.

Breaks Premium Dry Gin – Extraordinary recipe

Breaks Premium Dry Gin is manufactured in a small distillery in Karlsruhe in the traditional London Dry style. By hand, in many single stages, from the careful inspection of the hand-picked ingredients to the bottling and numbering of the elegant bottles. The naturally secret recipe is extraordinary: as well as juniper berries, there is also fennel, camomile, cardamom, coriander, cubeb pepper, lavender, larch needles, orange blossoms, liquorice, cinnamon flowers and lemon peel. All botanicals come from controlled organic farming and are macerated in organic agricultural alcohol.

The ‘man behind the distillate’, Harald Reinholz, began his first distilling efforts in 2014 – his grandfather was a passionate distiller. After a year of experimenting, he settled on a final recipe: a harmonious composition of herbs, fruits and spices, fresh and fruity, gentle and mild. How you drink Breaks Gin, whether neat, on ice, with tonic or in a cocktail (recipes on the website!), is your own personal decision – either way, it’s grounds for a small timeout under the slogan ‘Take Your Break’. Anyone wanting to enjoy a ‘holistic’ gin experience, will also find glasses, mugs, T-shirts, caps and other accessories as well as aromatic liquid soaps in the Online Shop.

At the World Spirits Award, there was gold for Breaks Reserve Dry Gin, and silver for Breaks Reserve (barrel-matured) Dry Gin.