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Son Tinh – Tradition with a future

In 1993, ethnology student Markus Madeja travelled to Vietnam as a tourist – and he stayed. He went on to become a successful entrepreneur – with no start-up capital or bank loan, simply a convincing business idea. Today he has seven restaurants and a large distillery with more than 200 employees and a sales volume of 2 million dollars. Tradition is very important to him as are the Swiss virtues of quality and continuity.
His distilling started out on a small scale with 2 litre containers. His home was his production site. Following the opening of his first and second bars, the products began to gain in popularity and he decided to shift to a bigger scale. Today, the company has a modern distillery on the edge of Hanoi with a European level of technology. The secret to the schnapps: time to mature. They are produced according to Vietnamese recipes but marketed with western concepts and an innovative look: “The glass contains the soul of the schnapps but a pretty face sells it better!” The offer includes traditional herb schnapps with ginseng and other herbs and roots, sweet fruit liqueurs based on rice wine and a premium range with fruit distillates. The latter range will be expanded further in the future.
These schnapps varieties are unaffordable for the majority of the local population; a bottle costs around one tenth of the average monthly salary. However, the affluent young elite are benefiting from the economic boom and buying luxury goods. This luxury has brought about a renaissance for Madeja. He is now working with the farmers to further develop the traditional cultivation methods for the raw materials (e.g. rose apples) and the image of the products.
The World Spirits Award brought success for these exotic products: three golds for N?p Phú L?c (Phu Loc Sticky Rice Liquor), Minh Mang and B? Sa Pa.

Hohenkammer Castle – Setting an example with sustainability

An idyllic rural landscape, traditional cultivation and sustainable agriculture – all just 30 kilometres from Munich. The beautifully restored Hohenkammer Castle is located in a small community with a history dating back over 1,200 years and houses a top-class seminar centre. The castle offers 162 rooms, 26 seminar and conference rooms plus various areas for hosting celebrations.

The agricultural estate of Gut Eichethof comprises 300 hectares of land and 500 hectares of forest which also supply raw materials for energy production. The area has been consistently ecologically farmed since 1992 and has enjoyed considerable economic success. The principle of sustainability is a means of devising a successful future rather than a return to the good old days.

Guided by high quality standards, scientific expertise is just as important as practical experience. The core business of farming is the reproduction of organic seeds of which the estate is one of the biggest producers, including being number one in Bavaria. Angus cattle, Mangalitza pigs and various chicken species are reared here for the company’s own use. Further top products based on its own organic farming include pumpkin seed oil and various fruit vinegars.

More than 1,000 fruit trees and shrubs provide the raw materials for fine brandies ranging from apple to damson. 24 high-quality products are available nowadays, of which five are matured in Italian oak casks. The brandies are sold in particular to guests at the conference centre and at the castle restaurant.

At the World Spirits Award, the company achieved classification as a First Class Distillery 2014. There was also gold for the Rheinischer Bohnapfel (apple brandy), Traubenbrand Holzfass (a grape brandy aged in a wooden cask) and Vogelbeer Maulbeerfass (rowanberry aged in a mulberry cask).

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.