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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Steirerbrand: Classic gin from Styria

The Gioia line of the Graz distillery Steirerbrand started with their Styrian Premium Dry Gin. In terms of concept, it is a linear, balanced Dry Gin with a slightly dominant hint of juniper, surrounded by a Mediterranean diversity of aromas. The fine freshness with a fruity-floral finesse is inspired by the Italian way of life and a sense of belonging to the homeland. The noticeable Mediterranean influence in Styria also led to the name: ‘la gioia’, which conveys joy and pleasure, and quite simply puts you in the mood for living!

In the beginning there was a fine wheat brandy, infused with more than 20 selected ingredients, processed through maceration – all homemade and small batch. The decisive factor for the rich aromas is the special blend of juniper berries, apples from southern Styria, limes, lemons, oranges, Java pepper, coriander and others. The high-percentage distillate is reduced to 45% by volume alcohol with clear water low in lime and sodium. Gioia can be drunk neat but is also tasty as a long drink with Indian tonic water.

Gioia Gin was awarded silver at the World Spirits Award.

Franz Tinnauer: Styrian superstar

The fruit distillery is a traditional, certified family business run by Franz Tinnauer along with his daughter, Monika. Margarete is the heart and soul of the residential buildings which nestle on the beautiful Mount Gamlitzberg. Following the motto “TASTEFUL. STYRIAN. STRONG”, distillation takes place entirely from the fruit itself and exclusively in a double distillation procedure to make the richest, fruit-concentrated distillates. In addition, only regional fruit varieties are processed, which mostly come from their own land – quality is, of course, the most important factor. As it is the understanding in the business that alcohol is a carrier for all aromas, all fine distillates contain over 40% alcohol by volume.

The high-proof distillate of approx. 80% alcohol by volume is stored for at least one year, and then there are five graduation levels: Classic – aromatic and very fruity as a clear distillate, at least one year old, at least 42% alcohol by volume; Reserve – at least two years old, at least 50% alcohol by volume; Reserve Zigarrenbrand cigar brandy – at least three years in French oak barrels, at least 50% alcohol by volume; Grand Reserve – special vintages, clear brandies, at least three years matured, cigar brandies stored in barrels at least five years, usually above 60% alcohol by volume. In the product range, which also includes liqueurs and spirits, there is something for every taste, be it mild, sweet or very strong.

The World Class Distillery 2022 OBB (Distillery of the Year – Silver) received double gold for Sauvignon Tresterbrand Reserve (marc brandy) and Zwetschken Zigarrenbrand Reserve (damson cigar brandy) (World Spirits Award 2022 & Spirit of the Year 2022), gold for Zwetschkenbrand (damson brandy), Roter Williamsbirnenbrand (pear brandy), Birnenquittenbrand Reserve (pear quince brandy) and Edelbitter ZITA, and silver for Wacholder Geist (juniper spirit).