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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

See-Destillerie: From gin to whisky in the Salzkammergut

A gin for every region in the Salzkammergut: the Peinsteiner family has repeatedly made news in recent years because of this motto and has made a name for itself far beyond the regional borders. It went a step further with the Wolfgangsee Single Malt Whiskies, a challenge they were more than willing to take on. In 2018, they developed their own whisky mash system, the still received a whisky helmet, and the first whiskies were distilled in a pot still as a twofold process. This concept allows creative work and development. It regularly results in new mashes, and new barrel types and combinations are often used for barrel maturation. Filled into oak barrels, the liquid gold is stored within the old walls of the monastery wine cellar dating back to 1528, the oldest building in St. Wolfgang.

In spring 2022, the first pure pot still whisky distillery at Lake Wolfgangsee went into operation. The discontinuous distillation procedure in two copper pot stills takes an enormous amount of time, consumes resources and is also costly. Despite more modern alternatives, the traditional pot stills continue to be reliable centuries later in the manufacturing of single malt whisky and ensure the development of a special aroma and taste profile.

At the World Spirits Award 2025, there was Double Gold for Wolfgangsee Whisky 1528 CASK STRENGTH PEATED (Spirit of the Year 2025), Gold for Wolfgangsee Whisky 1528 OBERLAND, Wolfgangsee Whisky 1528 UNTERLAND, Wolfgangsee Whisky 1528 SHERRY CASK, Wolfgangsee Whisky 1528 UNTERWELT, Wolfgangsee Whisky 1528 CASK STRENGTH SHERRY and Wolfgangsee Whisky 1528 CARAMEL CREAM.

Rum Company – Simply the smoothest

Spencer Antle, founder of the Island Company in Florida, had the idea for a rum to fill a niche in the luxury rum market. “I wanted to create a rum that appeals to women and men alike. On my travels through the Caribbean, I noticed that women are not particularly keen on rum. Drunk neat, it is simply too harsh for many, and in a mixed drink, too overpowering.” Following the motto ‘simply the smoothest’, he created a rum that is mild and smooth – and practically disappears in every tropical cocktail. The light (blond) rum is not at all ‘invisible’ in its elegant, slim bottle with the (sea) blue cap – a real eye-catcher!

The Island Company Rum is produced in Trinidad, is distilled five times and matures for three years. With a hint of vanilla and wild honey – without sugar, gluten or carbohydrates – it can be enjoyed at any time. For this small escape from day-to-day life you don’t have to be on the beach or on a sailing boat in the Caribbean.

The newest luxury product from the innovative company is the Island Company Rum Cake, a rich cake with – not surprisingly – a hint of vanilla and honey.

At the World Spirits Award, there was gold for Island Company Rum.