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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

LILAH – Creamy liqueur made from aromatic chai

Lilah is the modern interpretation of the traditional oriental chai tea and combines the taste of the tea with the creaminess of an exquisite cream liqueur. Combined with choice spices from the Far East, the popular chai tea has been re-invented as a new taste sensation. Only natural spice extracts are used (ginger, cardamom, cinnamon, fennel seeds, cloves, vanilla, black tea, rooibos), no artificial flavours or additives are added.

In large areas of Southern Asia and in the Orient, chai is a general term for tea. Over the last few years and with increasing popularity, especially in Europe it has become synonymous with Masala Chai, the national drink of India. The recipes can vary according to region or even household, but the main ingredients are water, milk, black tea and various spices. Chai originated in Ayurvedic teachings and is well-known for its beneficial health effects. Lilah works the same but as a new way to enjoy chai, whether as an addition to hot tea, as a delicious ingredient in tasty cocktails or as an innovative addition to desserts such as chocolate mousse. The sophisticated bottle design also makes the spicy drink an ideal present.

Vincent Aeberhard, CEO of Fusion Drinks, developed the product: “After years of developing and trying out different ingredients we are proud to be able to present a modern interpretation of the traditional tea. The design of the bottle was inspired by Indian henna tattoos. The logo is intended to elegantly portray the blossoming of all the ingredients.”

The concept won over the jury at the World Spirits Award: Lilah was awarded gold.

Sauerland Distillers: Regional botanicals in distinctive packaging

“The characteristic, woody and lively Sauerland botanicals distilled at Navy Strength (57.15% by vol-ume) turn the best gin we have ever produced into now also the strongest gin we have ever produced. Pure enjoyment with a strong character that lingers on the palate, refines cocktails and puts even the strongest tonic water in its place. Olaf Baumeister, TV chef and owner of Hotel Seegarten in Sundern, designed the recipe to create a balanced gin with the same botanicals, which can be enjoyed straight, as a long drink or in a cocktail.” This is how Managing Director Moritz Dimde, who is responsible for all administrative and financial matters, describes the WOODLAND project.

The artwork for the bottle design and the elaborate packaging comes from fellow partners, Till Brauckmann, Matthias Czech and Gregor Biedrzycki. Andreas Schulte and Johannes Bitter-Suermann take care of distribution and logistics, with each of them contributing their skills and professional ex-perience. Sauerland Distillers GmbH uses local, soft water for distilling. The botanicals are individually cold macerated and then mixed in, unfiltered, after distilling. To intensify the authenticity of the gin, the labels have been reduced to the essentials: a plain, high-quality typography. The gin is filled in 500 ml bottles in the no-frill style of chemist bottles.

At the World Spirits Award, there was double gold for Woodland Sauerland Dry Gin (Spirit of the Year & World Spirits Award 2019).