World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Destilaria Levira: Unmistakable gin from Portugal

The Portuguese company is nearly 100 years old. In 1923, the production of grape marc began. Thanks to decades of experience, in 2014 the decision was made to create a first-class and unique taste experience. The result is a London Dry Gin with the memorable name Adamus, derived from the Greek word Adamas (‘invincible’). In 2015, for the first time a limited series of 4,448 bottles was manufactured; since then, every year only a limited number of bottles are produced. The bottles are designed so that they are on a par with the gin: as if they were diamonds. And the cork underlines the naturalness of this drink.

For Adamus’ special character, 86 different botanicals were tested and distilled using different proce-dures. From these, the 18 best were selected with an interesting peculiarity: it is the only gin with the Baga grape from the Bairrada region. Besides juniper, also hibiscus, orange, lemon, cinnamon, gin-ger, cardamom, mint, sage, lavender, rose petals and lemongrass are distilled separately in tradition-al copper vats in a steam infusion method and then mixed in the perfect proportions. With the Ada-mus Dry Gin the Destilaria Levira has produced an excellent gin which has made its way into the most exclusive bars and restaurants of the world – a strong drink for special moments.

At the World Spirits Award, there was silver for Adamus Dry Gin.

WoifGin: Sustainability and organic certification

Markus Peherstorfer has been refining the family tradition of distilling in his Waldviertel hometown and experimenting with it himself for years. His initial results were good but lacking focus. Then, in 2020, his good friend and neighbour Hubert Krenn asked him why he didn’t want to do ‘something proper’. Over the course of a long night of discussion, the idea for a Waldviertel Premium London Dry Gin was born. After long experimentation with a two-litre mini distillery, he had finally created something excellent. This is how the Woif brand originated, with the focus on something special right from the start: a quality product with an unusual name and the development of an organic line.

After converting the stables on his parents’ farm into a tasting room, the ‘Woifshöhle’, and its opening in September 2021, things happened quickly: WoifGin GmbH was founded at the beginning of December 2021, events were attended, marketing was driven forward, the online store was opened and more. There was already great success in the first year when ‘Das goldene Stamperl’ won Bronze at the Destillata and became the Lower Austrian regional champion. These accolades drove the development of further gin variants. The results are LuXX (with notes of lemon, lavender and lemon balm) and FiNK (sloe gin with the aroma of sloe harvested after the frost) as well as the cocktail punch creation NEPoLUXX (turmeric, ginger and more). WoifGin has been certified organic since February 2022, followed by LuXX in May. All ingredients come from controlled organic cultivation by regional partner companies. This sustainability strategy is an essential part of the corporate philosophy.

At the World Spirits Award, there was Gold for Luxx Waldviertler Premium BIO Gin and Woif Waldviertler Premium BIO Gin London Dry, and Bronze for FiNK Waldviertler Premium BIO SLOE Gin.