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Destillerie Freihof: Perfectly crafted Austrian spirits

Originating from the Freihof inn in Lustenau, the distillery developed into one of the leading distilleries in Austria under Gebhard Hämmerle. Currently his grandson, Johann J. Drexel, runs the family business in its fifth generation – since 1885 they have been dedicated to producing fine fruit brandies.

The basis of their success story is the knowledge of where the best fruits grow, to harvest them at the perfect moment, and then to concentrate on the best processing, fermentation, distillation and storage. Work on the quality of the distillates is carried out with passion and without any addition of flavourings and aromas to the fine brandies and schnapps.

Under the brand name Privatbrennerei Gebhard Hämmerle, selected top quality batches of each harvest year have been processed separately for over 60 years. More information can be found at: www.haemmerle.com. The products of the Freihof 1885 brand bring together honest, crafted Austrian spirits with innovative ideas and applications. More information can be found at: https://1885.freihof.com/.

The diverse product range includes the brand name spirits ‘Hauser Tradition’ – the essence of the Tyrolean mountains – and ‘Seyringer Schlossbrände’ – filled into bottles with handles following a design that is over 150 years old.

At the World Spirits Award, there was gold for Freihof Jagertee, Hauser Tradition Enzian (gentian), Hauser Tradition Himbeer (raspberry), and silver for Hauser Tradition Williams (pear), Hauser Tradition Marille (apricot), Seyringer Schlossbrände Williams (pear) and Seyringer Schlossbrände Marille (apricot).

Casa Real – Singani: Bolivia’s ‘national schnapps’ in top quality

In 1981 Don Luis Granier Ballivian founded „Sociedad Agroindustrial del Valle“. His family has over three generations of experience in wine-growing and in the production of Singani, a high-proof brandy made from the Moscatel de Alejandria grape with controlled indication of origin. It is mainly produced in the traditional wine-growing region of Tarija, and the production process is similar to that of the Peruvian and Chilean pisco.

The company has grown over the years. The wine-growing area in the region of Santa Ana del Valle Central de Tarija covers 204 hectares, the winery has a storage capacity of nearly 5 million litres. Every year, 40,000 bottles of wine and 800,000 bottles of Singani are produced. Once the grapes have been pressed, the must is left to ferment without the mash for 5 to 21 days in steel tanks. Following distillation in Alambic, Andes spring water is used to dilute it to drinking strength. In contrast to brandy, Singani matures for some months in stainless steel tanks instead of oak barrels.

The distinct aroma reflects the fruity sweetness of the muscat grapes, which is why Singani is an ingredient in many traditional, Bolivian cocktails as well as a popular refinement for some dishes. Small amounts in compotes, fruit sauces or cakes create a subtle flavour. The Casa Real product line was quickly established as a premium brand in Bolivia and includes many types of Singani. The flagships are „Don Lucho Aniversario“, triple destilled from a selection of the best grapes from their own vineyards and „Don Lucho de Oro“, blend from a triple & quadruple destilled with passage through French oak barrels of first use.

At the World Spirits Award, there was gold for Gran Singani, and silver for Don Lucho Gold Collection Singani Ultra Premium.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.