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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Hauser Tradition – Essences from the mountains of the Tyrol

For more than 300 years, ripe fruits, berries and roots have been distilled in the Alps into clear distillates “to capture the breath of the Tyrolean mountains and the essence of natural orchards to produce the finest schnapps”. The roots of this tradition lie in small distilleries, such as the one owned by the Josef Hauser family in the Tyrolean valley of Leukental.

Based on this tradition, a comprehensive range of spirits is produced under the “Hauser Tradition” brand name in Lustenau, Vorarlberg, which stand out with their mild and agreeable nature. Spicy and aromatic, like the fragrance of a meadow, and as light as mountain air – this is what characterises Hauser schnapps.

Fruit spirits are gaining more and more importance in the hospitality trade, with the focus on regional and seasonal products and following the culinary trend of traditional values. In addition to connoisseurs who are very demanding, numerous enthusiasts and prospective customers also appreciate the quality of a good schnapps. At the same time, the prejudice that great quality can only come from small companies needs to be eradicated. The distilling of fruit into a perfect product is a professional trade which has nothing to do with romanticism, but is based on the combination of the latest technology with the experience and intuition of the craftsmen.

Hauser came out on top at the World Spirits Award with classification as a World Class Distillery 2012 and Distillery of the Year Silver in OBS. There was a gold for the rowanberry, Williams pear, apricot, hazelnut, gentian and cherry and silver for the Obstler fruit brandy and raspberry.

Bienenhof Pausch: Uncompromisingly fanatic enjoyment freaks

Beekeeper Helga Pausch and fine brandy sommelier Albrecht Pausch are a likeable and skilled pair. Since 1996 their bee farm has followed ecological guidelines, with about 230 bee colonies, a distillery, a winery and a vinegar factory. 150 quince trees, 500 wild fruit trees, some old wild cherry trees and a young plantation with 800 fruit trees complete the ensemble. Fruit brandies and rare fine brandies from special honeys are produced in the distillery.

The basis for the distillates are various types of honey or ecologically cultivated fruit. Fine aromatic honeys are used for honey wines and liqueurs without any additives. The Pausches are also purists when it comes to their fine brandies and spirits – no added sugar, no flavourings, only 100% pure distillate. In the fermenting cellar with temperature-controlled fermentation tanks, they don’t use sulphuric acid in the fermentation of the fruit mash, which strictly follows guidelines from Bioland, the largest organic food association in Germany.

“We have dedicated ourselves to fine nuances, rather than the bold and robust. We offer fine spirits with delicate fruity components.” They are made using a traditional double distilling procedure and the finished spirits mature in a vaulted cellar until they are reduced to drinking strength. Some are also offered unfiltered, which means more typical aromas, tastes, and complexities.

The Master Class Distillery 2021 was awarded double gold for Vogelbeerbrand (rowanberry) obtained through maceration and distillation (World Spirits Award 2021), gold for Edelbrand Sauerkirsche (sour cherry), Edelbrand Wahlsche Schnapsbirne (pear), Edelbrand Löhrpflaume (plum) and Brombeerbrand (blackberry) obtained through maceration and distillation. It was awarded silver for Himbeerbrand (raspberry) obtained through maceration and distillation, Schwarze Johannisbeere (black currant), Edelbrand Rote Williams (pear) and Shyravalli Honigbrand (honey brandy matured in a barrel).