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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Wyborowa – The vodka of a master

“The Wyborowa product portfolio has its roots in decades of tradition and extensive know-how,” says Tadeusz Rusek, Senior Brand Manager at Wyborowa Pernod Ricard. The Pernod Ricard Group has operated in Poland since the mid-1990s and, in 2001, took on the Wyborowa brand. The company specialises in the dynamic development of international brands in the premium sector and strengthening competitiveness in the home vodka sector in Poland. “We decided to show consumers what the traditional means of production are, which is why we introduced our Master Distiller, Lukasz Karmowski. The name of the vodka, Wyborowa od Mistrza, refers to his creation, and the picture on the label is an expression of our recognition and respect for him,” Rusek adds.

The Master Distiller says: “I am very grateful to my father for showing me how to carry on the family tradition. I believe that distillation was my calling, and I am so happy that the cooperation with Wyborowa Pernod Ricard means that this special vodka will soon be available all across the country. I value all the initiatives that contribute to maintaining the culture of traditional distillation and that focus on the people themselves who play a key role in this.” This vodka is only produced in one distillery using locally grown rye. The specially designed, frosted glass bottle and the label with the historical sketch of the distillery and the picture of the master distiller underline the uniqueness of the content.

At the World Spirits Award, there was gold for Wyborowa od Mistrza.

Ballast Point Brewing and Spirits – Sporty on many waters

What began in 1996 as a small group of hobby brewers, who simply wanted to make good beer, developed over the years into a successful team under the name of Ballast Point. In 2008, distillation was added, and these days the company with its headquarters in San Diego is an internationally recognised market leader on the brewery and distillation scene, with a product range including more than 40 types of beer and seven spirits. In November 2013, Ballast Point was given the title of ‘California Distillery of the Year’ at the New York International Spirits Competition (NYISC), and Head Distiller Yuseff Cherney is rightly proud of the award, with so much competition around.

Co-founder Jack White adds: “For us, distillation is a natural expansion of brewing. We started with it for the same reason: we wanted to produce what we like drinking. With our spirits, we try to bring our own style into the century-old handicraft of distillation. And it is great that the public like it.” The bottles are also original, with motifs from the world of seafaring and fishing. These refer to the company founders’ second favourite pastime, congenially interpreted by artist Paul Elder, who transforms each idea into wonderful labels. The logo, a sextant, has a reason behind it: the historical navigation instrument was used to compare the angle of the stars to the horizon, to find out the nautical position of the boat. For the company, the sextant is a constant reminder to proceed with the journey, with new ideas and new flavours.

When they are not brewing or distilling, the Ballast Point Brewing and Spirits bosses are sure to be fishing. At other times, two professional sport angling teams train all year and take part in competitions. Talking of competitions: at the World Spirits Award, Ballast Point Spirits landed a good catch: Three Sheets Rum, Devil’s Share Moonshine and Devil’s Share Single Malt Whiskey took gold. Fugu Vodka, Old Grove Gin, Three Sheets Barrel Aged Rum and Devil’s Share Bourbon hooked silver.