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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Fürst von Wrede: Exquisite craftsmanship for all the senses

The story begins on 24th May 1815, as Field Marshal Carl Philipp Fürst von Wrede (1767–1838) received Ellingen Castle, a Teutonic Order castle, from King Max I. Joseph as a royal throne and male fief – today still the seat of the princely house. Out of respect and veneration for the brave field marshal, every firstborn son is given the first name Carl.

The umbrella brand FÜRST CARL combines a variety of businesses, which together act as advocates for the region, tradition, innovation, quality and sustainability. This includes the castle brewery, the brewery restaurant, the brewery shop, the summer toboggan run, the princely farm, management of the princely real estate and the princely forests. The business is currently run by the sixth and seventh generations of the family.

In late summer of 2018 rowanberries of the highest quality from the surroundings of Ellingen were selected for a remarkable speciality – the Franconian rowanberry spirit. The delicate fruits were harvested and their stalks removed by hand. The trick is to harvest the berries at exactly the right time and to carefully process them. Then the spirit is stored for months in cellars until maturity when its wonderful fruity aroma unfolds.

At the World Spirits Award, there was gold for Rowanberry, and silver for Fränkisches Kirschwasser (Franconian Kirsch).

Wachauer Privatdestillerie Hellerschmid: Apricots and lots more

In 1948, Franz Hellerschmid founded the private distillery in Krems with the aim of producing fine brandies and liqueurs from the Wachau apricot. The product range mostly included heavy and very sweet liqueurs, which were almost exclusively sold within the region. In 1970, Hardt Hellerschmid took over the company, completely modernised it and considerably expanded the product range and delivery area and, in 1972, set a milestone in the history of the company with the ‘B’soffene Marille’ (‘tipsy apricot’). As a representative of the third generation of the family, Bernhard Hellerschmid has been running the company since 2008.

More than twenty different spirits and non-alcoholic specialities are produced, whereby the recipes remain true to the time when the business was established. Complemented by process-optimised production processes, typical Austrian specialities have been created. With each new generation there have been innovations and changes, but over the years the handed-down recipes and the focus on local raw materials sourced from up to 50 kilometres around the town of Krems have always remained constant. The diverse product range encompasses fruits in alcohol, clear spirits, bitter schnapps, fruit liqueurs, emulsion liqueurs, alcohol-free, sweet and savoury, as well as sparkling and refreshing drinks.

At the World Spirits Award, there was double gold for Mohn-Eierlikör (poppy seed and egg liqueur), gold for walnut schnapps, blueberry brandy and raspberry spirit, and silver for apricot brandy.