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Feindestillerie STELZL – Aromatic diversity from southern Styria

The Stelzl family estate was mentioned in the chronicles of the southern Styrian village of St. Johann im Saggautal as long ago as the 17th century. Since 1842 the family – now already in the sixth generation – has been engaged in wine and fruit-growing and farming on nearby Mount Eichberg. The area is also referred to as the ‘gateway to southern Styria’s vineyards’ and has a favourable climate, especially in spring and autumn.

Franz Stelzl is proud to have been able to offer his customers first-class, high-quality products for decades. Sun-ripened fruits from the region lay the foundation for the production of these high-quality fine brandies and liqueurs. The distillery offers three categories: In the foreground there are aquavits for grappa lovers (crystal-clear or barrel-matured pomace brandy, but also fruity and spicy spirit variations with strawberries, sour cherries, almonds or herbs). For cognac lovers there is a matured brandy from the barrique, and for lovers of fruit distillates there are double-distilled spirits from apricot, Williams pear and garden damson, as well as the classic fruit brandies from apple and pear. The icing on the cake is a Kranewitter (juniper schnapps for gin fans) in the old Styrian style.

At the World Spirits Award, there was gold for Acquavite Chardonnay Trester, and silver for Acquavite Gelber Muskateller Trester.

Alt Wiener Schnapsmuseum: The Fischer family shows imagination

The Alt Wiener Schnapsmuseum is considered a specialist for fine spirits according to time-honoured recipes. The only historical Austrian absinthe distillery dates back to the 19th century and now, the fifth generation of the family is exporting Austrian absinthes, liqueurs and bitter spirits around Europe and overseas.

In 1875, Barbara Hoffmeister, the granddaughter of the inventor of a steam engine, married Franz Pomberger, a merchant. In 1902, their son-in-law Friedrich Fischer, an apothecary and distiller by trade, founded a liqueur and fruit juice factory and became purveyor to the imperial court. After World War II, only parts of the parent company could be rebuilt by Ernst Fischer. His son Gerhard faced serious crises: the supermarkets and fewer customers led to sharp reductions in the business. Gerald Fischer, the company founder’s great-grandson born in 1959, finally managed to shake the business out of its complacency.

Gerry Fischer has always placed great importance on the unique selling points of his products. He unwaveringly pursues ideas that promise success, like in 2004, when he produced a Manner Schnitten (wafers) liqueur, officially called Manner Neapolitaner Likör. Two further projects are currently being finalised: the Dulce de Leche liqueur, a milk caramel liqueur with fine butterscotch nuances, and the Niemetz Schwedenbomben liqueur with the unmistakable taste of the popular foam kisses. A central role is also played at F. Fischer 1875 by the Boonekamp Magenbitter, according to a recipe from 1902, today as an organic variant.

At the World Spirits Award, there was double gold for Ildefonso Nougat Liqueur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.