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Vijay Distillery Private Limited: Top spirits from Nepal

The Jawalakhel Group of Industries (JGI) manages several companies that produce and distribute alcoholic drinks. Distilleries, breweries as well as research and sales units bring a growing number of brands of different categories to the Nepalese market and for export abroad.

The Vijay Distillery also belongs to the group and is named after the JGI president, Vijay Kumar Shah, who, after studying and working in the USA, returned to Nepal in 1969 and built up the traditional family business from a small distillery to a large company. The foundation was his vision of producing first class spirits with the support of experts and use of modern technology. Since then, JGI has received numerous international accreditations and certifications from various organisations for its high-quality processes, facilities and systems.

The Vijay Distillery in Ramgram in the Parasi district produces a wide range of spirits, including Nepal’s first and only Blended Malt Scotch whisky, brandy and rum. The main brand and flagship is Ruslan Vodka. In line with the philosophy of fine craftsmanship, hand-selected raw materials and the purest Himalayan water are used.

At the World Spirits Award, there was double gold for Ruslan Ultra Premium Vodka (Spirit of the Year 2020).

Antonino Riggio - The Wonderful World of Plants

Antonino Riggio founded his company only in 2005; the business grew out of an extensive passion for lupins. The plant with its large, colourful flowers grows wild in Central Europe and elsewhere in the world, and they make a favourite meal for bees. Gardeners employ lupins to improve the soil, cattle farmers know them to be valuable fodder plants. The cultivated species are referred to as sweet lupins; they contain fewer alkaloids than their wild counterparts. The seeds, which contain almost 50% protein, would seem to provide a successful alternative to soy. Clinical studies have shown other positive medicinal effects; substances derived from lupins can protect cells and counteract cancer, as well as help control cholesterol levels.

Plant amateur Riggio followed this up with another innovative idea in 2006. He developed a bitter named "Ginseno", processed from ginseng, aromatic herbs and medicinal plants. Ginseno is available in different flavours; Naturale, Amabile, Alla Menta, and Alla Manna. The latter contains a sap extract from the Manna Ash (Fraxinus ornus), which grows in Madonie, a nature reserve near Castelbuono. The dried sap contains mannite, a sugar substitute also used in pharmacology.

In future, Riggio plans further Ginseno variants, flavoured with Agrumi di Sicilia (oranges and mandarins), almonds and cactus fruit. All products are labelled "APLCEFALU" which refers to their origin: the town of Cefalù on the Northern coast of Sicily.

The trip to Carinthia to the World Spirits Award paid off: the bitter Ginseno alla Manna received a gold medal.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.