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Cognac Tesseron – A continuation of tradition

Châteauneuf-sur-Charente is home to a real treasure: a collection of rare cognacs from the 19th century. The company was founded in 1905 by Abel Tesseron with one site in Grande Champagne (Boneuil) and another in Petite Champagne (Saint-Surin). Today, the company tradition is continued by Alfred Tesseron, the third generation manager who has deep roots in cognac-making. He grew up in France and worked in America before making Château Pontet-Canetone of the most successful Grands Crus in the Médoc region.

Henri Colcombet, the director of the company, has been developing luxury brands within a competitive field for the last 15 years. His passion for top products and his instinct for premium marketing are key elements in the success of this family business. Melanie Tesseron (4th generation) is the International Brand Manager and adds a touch of feminine flair to this world of cognac. She is highly skilled in communications. The company’s VIP customers include Harrods, Lafayette Gourmet, Globus Switzerland, Dallmayr Germany and Sherry Lehman NY.

The traditional grape varieties grow in the company’s own vineyards. The grapes are harvested early to produce an acidic base wine of just 8 % vol. alcohol. Distilling takes place from 1 October to 31 March of the following year. The maturation process takes place in cool, damp 13th century cellars which were once the crypt of the local church. The young “eaux-de-vie” are stored in limousine oak barrels before the “Maître de Chai” composes a delicate blend using three varieties: Ugni Blanc for a rounded tone, Folle Blanche for finesse and Colombard for depth.

The company secured three golds at the World Spirits Award: for Lot N° 76 XO Tradition, Lot N° 53 XO Perfection and Lot N° 29 XO Exception, of which there are only 3,000 bottles worldwide.

Várda Drink – Hungarian specialist for bitter liqueurs

One of the oldest and largest manufacturers on the Hungarian spirits market is also one of the leading producers in the country due to its broad range of products. The predecessor of the present-day company was founded in 1922 in the northeast-Hungarian town of Kisvárda, was nationalised in 1950 and re-privatised in 1993.

The town gives its name to one of the main products in the diverse product range: Várda Keseru is a liqueur speciality, full of character, pleasantly sweet, bitter and spicy at the same time, made from 34 different herbs and spices. Várda Keseru Szilva is made with plum extract and is matured for some time in wooden barrels. This variety is very popular with traditional sweets – or simply to warm yourself up. In 2017, the company developed a new range of products with the name Hunor, which rounds off the bitter character with fruit tastes such as orange, lime and blueberry.

In Hungary, bitters is the most popular spirit and Várda Keseru one of the most successful traditional specialities, especially in the east of the country – Hungarians swear by the medicinal effect on their health. In 2018, a re-launch of the features is on the cards with more sophisticated labelling and packaging.

At the World Spirits Award, there was double gold for Várda Bitter Liqueur, gold for Várda Bitter Plum Liqueur, Hunor Hunters’ Liqueur, and bronze for Hunor Hunters’ Liqueur Lime.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.