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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Revolutionary Brands: Secrets of spirited drinks

Vivek Menon, formerly Brand Manager at Aryen Beverages Private, is the Director of the company Revolutionary Brands founded in 2021, well-known in the spirits and wine industry. The spectrum ranges from the procurement of local raw materials to the production of modern labels, and the portfolio comprises wines from around the world, as well as premium spirits from whisky to rum. Two Revolutionary products have exciting stories to tell …

Lucifer’s Gold is a devilishly good drink for people who are not afraid of the unfamiliar. The mix of Scotch grain whisky and Kentucky bourbon is considered prohibited – hence the name. In an old Italian town, a British Scotch drinker and an American bourbon drinker were gambling. They noticed a change in the taste and texture of their drinks. After the game, they asked the barkeeper ‘Lucas’, who admitted to the mix, and they wanted to come back. The next day they were surprised that nobody by this name had ever worked at the bar …

Viva El Ron was a Cuban white rum whose recipe was developed over more than 150 years that everyone loved. The drink did not need a name, it was just called El Ron. One day the barrels were empty, but nobody knew the recipe – El Ron appeared to be lost. Sometime later, a young man found a box full of diaries, with stories spanning generations. The secret of El Ron was scribbled on the margins. He therefore kept trying until he succeeded in restoring the ‘white gold’. Viva El Ron!

At the World Spirits Award, gold was awarded to Lucifer’s Gold and Viva El Ron De Cuba.

Brennerei Bernhard Leitner: Top products from Tyrol

Bernhard Leitner’s roughly 200 fruit trees are ideally situated on the southern slopes of the Sannatal Valley above Landeck, in the Tyrolean mountain village of Grins, at approximately 1,050 m above sea level. The award for Grins – Pians – Stanz as a connoisseur’s region for damson growing is recognition of the perfect climate in this region for fruit. The production of fruit brandies has a long tradition here. In recent years, increased attention has also been paid to improving the quality of the brandies.

At the Bernhard Leitner company, the then typical local ‘farmer schnapps’ has also always been distilled. Since 1998, small batches of fine brandies have been produced with an 80-litre column distillery from several local fruit varieties. From the onset it has been the aim of this small-scale amateur distiller (fruit-growing and fruit-processing are his side businesses) to match himself with the biggest names on the distilling scene. Continual further training and quality intensification were rewarded – since then, Mr Leitner has continued his streak of success.

Small yet refined, his product range is impressive with its excellent quality which always measures up to that of the famous professional distillers. Apples, pears and damsons, complemented with berries and wild fruits, dominate in Leitner’s range of approximately 20 brandies. The ingredients come from Tyrol, from his own small orchard and some individual fruit trees. Two months of storage follow the distillation; after this, the distillates are reduced to a palatable alcoholic content. Bottling takes place at the earliest after one to two years of storage.

The World Class Distillery 2022 OBB (Distillery of the Year – Bronze 2022) was awarded double gold for Rowanberry and Blackberry (World Spirits Award 2022), gold for Red Williams Pear and Spänling (plum), as well as silver for Raspberry.