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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Wachauer Privatdestillerie Hellerschmid: Apricots and lots more

In 1948, Franz Hellerschmid founded the private distillery in Krems with the aim of producing fine brandies and liqueurs from the Wachau apricot. The product range mostly included heavy and very sweet liqueurs, which were almost exclusively sold within the region. In 1970, Hardt Hellerschmid took over the company, completely modernised it and considerably expanded the product range and delivery area and, in 1972, set a milestone in the history of the company with the ‘B’soffene Marille’ (‘tipsy apricot’). As a representative of the third generation of the family, Bernhard Hellerschmid has been running the company since 2008.

More than twenty different spirits and non-alcoholic specialities are produced, whereby the recipes remain true to the time when the business was established. Complemented by process-optimised production processes, typical Austrian specialities have been created. With each new generation there have been innovations and changes, but over the years the handed-down recipes and the focus on local raw materials sourced from up to 50 kilometres around the town of Krems have always remained constant. The diverse product range encompasses fruits in alcohol, clear spirits, bitter schnapps, fruit liqueurs, emulsion liqueurs, alcohol-free, sweet and savoury, as well as sparkling and refreshing drinks.

At the World Spirits Award, there was double gold for Mohn-Eierlikör (poppy seed and egg liqueur), gold for walnut schnapps, blueberry brandy and raspberry spirit, and silver for apricot brandy.

Aura Proizvodi: Delicacies from Croatia

This family business invests a great deal of handicraft and devotion into every product. Aside from jams made of figs, plums, dandelion, cornel cherries, blueberries, blackberries, raspberries, cherries, apricots, oranges and cinnamon, they offer 29 brandies made from fruits and herbs, as well as four gins. The basis of all these is homemade brandy from pomace, pears or apples. This is used for Biska (mistletoe brandy), Medenica (honey brandy) and Teranino (red wine liqueur), spirits made of figs, carob, cornel cherries, almonds, olives, peppermint, plums, rose blossom, sage, forest fruits, wild apples, wild pears and even more besides. The product range also includes a herb liqueur with wormwood, Millefrutti (made of macerated wild fruits), Biska extra (made of white mistletoe), Limoncello, Orancello, Fernet Amaro 78, the first Croatian aperitif Ora d’Oro and the new Premium Pelinkovac Victoris. The product range is headed by Premium Gin Karbun (made of wheat distillate, juniper berries and 20 spices). The gin is filtered through active carbon that is also offered when serving. The products are sold at wine shops, delicatessens, hotels, restaurants and airports. They have their own shops in Hum, the smallest town in the world, in Buzet, the town of truffles, in Novigrad, in Grožnjanu, the artists’ village, in Porec, Motovun, Rovinj and Pula. They also supply to Rijeka, Split, Vrbnik on the island of Krk and the island of Cres. Starting in 2024, they have opened shops in Slovenia as well.

At the World Spirits Award, this Master Class Distillery 2026 won Gold for Aura Premium Pelinkovac Victoris, Aura Limoncello and Aura Teranino, and Silver for Aura Fernet Amaro 78, Aura Gin Karbun and Orancello.