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Lambay Irish Whiskey Company: A family alliance in the whiskey world

The Lambay Irish Whiskey Company (LIWC) celebrated its market debut in 2018 as an independent enterprise based in Dublin. It evolved from the cooperation between Camus (Cyril Camus), the worldwide leading cognac producer in family ownership, and the Revelstoke Trust of the Baring family (Alexander Baring). The two gentlemen have a common history and came together to create a unique Irish whiskey. This relationship between Camus and the Baring Revelstoke Trust is inspired and named after the Irish isle of Lambay, which sits off the coast of Dublin and is a private nature reserve which has been in the Baring family since 1904.

Today, the brand is represented in 35 markets worldwide, in duty free shops and online. LIWC manager Jean-David Costerg is confident of future success because the unique brand history of both companies allows them to reach a new generation of whiskey consumers who are looking for exclusive, authentic, handcrafted products, positioned in the premium price category. Lambay Whiskey stands for a special category of Irish whiskey with a unique cognac barrel finish. The portfolio comprises Lambay Small Batch Blend, Lambay Single Malt, Lambay Malt and Lambay Single Cask Strength.

Lambay Single Malt matures on the isle of Lambay. There, the casks are exposed to the influence of the fresh sea air in a warehouse (‘The Sea Cask Room’) to bring a high salt content and maritime notes to the whiskey. After being blended on the mainland, the whiskeys are rounded off with the island’s Trinity Well water before being bottled.

At the World Spirits Award, there was gold for Lambay Malt Irish and Lambay Small Batch Blend.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.