World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Hödl Hof: Quality for generations since 1542

Alfred Dunst has been running the family business since 1993. His greatest passion is product development. “For me, the skill of distillation is an art form when it is carried out with experience and love. Inspiration is offered by nature that surrounds us. We see it as our duty to only produce our specialities with natural, high-quality ingredients that are carefully selected. We want to provide our customers with the same pleasure in drinking it as we have in making it,” he says.

45 hectares of organically farmed orchards and woodlands provide the raw materials for distillation, wood for heating, as well as for some of the storage barrels and, in addition, ingredients for the products, such as fir tips, wild fruit, mushrooms, roots, etc. Soft water with a low mineral content comes from their own spring in the protected area of the Rabenwaldkogel. Double distillation is carried out in copper vats following an old Styrian tradition. Only the ‘heart’ is extracted and matured in wood, glass or stainless steel.

As a special customer service, the product range is also available in 20 ml bottles. So it is possible to get an idea of the whole range or organise a tasting at home. For over 25 years, an informative schnapps trail has led through the orchards and woodlands, informing visitors about the various fruits, and the manufacture and storage of the products.

The World Class Distillery 2021 (Distillery of the Year 2021 – Bronze) received double gold for Stone Vodka (Spirit of the Year 2021), gold for Stone Red, The Original 1542 Old Classic, Troad Single Cask, Blended Single Malt Whisky and Stone Oak Vodka, and silver for The Original 1542 London Dry Gin Old Oak and Hödl Hof Feuerholz.

Bienenhof Pausch: Uncompromisingly fanatic enjoyment freaks

Beekeeper Helga Pausch and fine brandy sommelier Albrecht Pausch are a likeable and skilled pair. Since 1996 their bee farm has followed ecological guidelines, with about 230 bee colonies, a distillery, a winery and a vinegar factory. 150 quince trees, 500 wild fruit trees, some old wild cherry trees and a young plantation with 800 fruit trees complete the ensemble. Fruit brandies and rare fine brandies from special honeys are produced in the distillery.

The basis for the distillates are various types of honey or ecologically cultivated fruit. Fine aromatic honeys are used for honey wines and liqueurs without any additives. The Pausches are also purists when it comes to their fine brandies and spirits – no added sugar, no flavourings, only 100% pure distillate. In the fermenting cellar with temperature-controlled fermentation tanks, they don’t use sulphuric acid in the fermentation of the fruit mash, which strictly follows guidelines from Bioland, the largest organic food association in Germany.

“We have dedicated ourselves to fine nuances, rather than the bold and robust. We offer fine spirits with delicate fruity components.” They are made using a traditional double distilling procedure and the finished spirits mature in a vaulted cellar until they are reduced to drinking strength. Some are also offered unfiltered, which means more typical aromas, tastes, and complexities.

The Master Class Distillery 2021 was awarded double gold for Vogelbeerbrand (rowanberry) obtained through maceration and distillation (World Spirits Award 2021), gold for Edelbrand Sauerkirsche (sour cherry), Edelbrand Wahlsche Schnapsbirne (pear), Edelbrand Löhrpflaume (plum) and Brombeerbrand (blackberry) obtained through maceration and distillation. It was awarded silver for Himbeerbrand (raspberry) obtained through maceration and distillation, Schwarze Johannisbeere (black currant), Edelbrand Rote Williams (pear) and Shyravalli Honigbrand (honey brandy matured in a barrel).