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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Destillerie Freihof: Perfectly crafted Austrian spirits

Originating from the Freihof inn in Lustenau, Destillerie Freihof developed into one of the leading distilleries in Austria under Gebhard Hämmerle. Currently his grandson, Johann J. Drexel, runs the family business in its fifth generation – already since 1885 they have been dedicated to producing fine fruit brandies.

The basis of their success story is the knowledge of where the best fruits grow, harvesting them at the perfect moment, and then concentrating on the processing, fermentation, distillation and storage for the best results. Work on the quality of the distillates is carried out with dedication and without any addition of flavourings and aromas to the fine brandies and schnapps.

Under the brand name Privatbrennerei Gebhard Hämmerle, selected top-quality batches of each harvest year have been processed separately for over 60 years. Further information can be found at: HYPERLINK „http://www.haemmerle.com“ www.haemmerle.com. The products of the Freihof 1885 brand bring together authentic, crafted Austrian spirits with innovative ideas and applications. Further information is available at: https://1885.freihof.com/. All spirits and liqueurs are made from purely natural raw materials and have stood out with their unadulterated taste for decades.

The First Class Distillery received gold for Hämmerle Subirer and Ivanov Pure Vodka, silver for Edelweiss Vodka, Hämmerle Enzian (gentian), Hämmerle Vogelbeere (rowanberry), Hämmerle Williams (pear) and Hämmerle Mirabelle.

OKEN: First fine brandy made from acorns

OKEN is a true original. The first fine brandy made from acorns is a finely filtered, regional spirit made with 100% natural ingredients without additives. It was three friends from the Ostetal Valley in Sittensen in Lower Saxony who came up with the idea. Their fascination with the topic of how many fruits and plants can be used to make alcohol gave rise to the exciting question: “How about oak? The characteristic tree of the northern German landscape. In the past, coffee and bread were made from acorns, so why not a fine spirit today?”

It took the three inventors Niklas Haller, Michael Frankenbach and Leonard Spreckels three years. What started in a little pot in grandma’s kitchen improved constantly over time, until they were sure they had found the right recipe. But this was where the actual work started before launching the first acorn schnapps on the market in summer 2020. Sales began as a crowdfunding campaign on the start-up platform Startnext and was immediately well-received. In the meantime, OKEN is available in selected regional shops and gastronomic establishments in northern Germany.

100% natural ingredients and authentic manual work give OKEN its individual character: hints of fruit from sweet Mirabelle plums and a grainy taste evocative of light wood, a pleasantly warm sensation in the mouth, accompanied by a gentle pinch of peppermint. Served at room temperature, it is a fine digestif. OKEN is also available in a small 10 cl bottle for sampling.

At the World Spirits Award, silver was awarded to the spirit made from acorns.