World-Spirits Online Guide Abo – order now

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Fassbind – The spirit of five generations

Fassbind is the oldest distillery in Switzerland. Gottfried Fassbind I – a descendent of Dutch coopers who had immigrated to Switzerland in the 13th century – founded the ‘Alte Urschwyzer Brennerei’ distillery in the municipality of Oberarth, at the foot of the Rigi mountains in 1846. As long ago as 1856, Napoleon III, emperor of France, honoured the exceptional quality of the fruit distillates with a gold medal. The long tradition, combined with craftsmanship and innovation, is the basis of worldwide recognition.

The fruit brandies are produced by hand from Swiss fruits of the highest quality. Gently distilled, they mature in stainless steel tanks in the historic cellars, until the aroma has developed perfectly. The finest products from the most valuable fruits distilled in small quantities carry the title ‘Les Trouvailles’. The best brandies mature in wooden barrels for the ‘Les Fûts Uniques’ and ‘L’Héritage de Bois’ series. Each barrel is unique and gives the eau de vie its special character. The features such as bottle, cap, label and neck decoration come from the best manufacturers in Switzerland and Europe.

At the World Spirits Award, the Distillery won gold for Schwyzer Honig-Chrüter, Les Fûts Uniques Kirsch Port Cask, Vieille Prune Barrique, L'Héritage de Bois Poire Williams and Les Fûts Uniques Kirsch Umburana Cask. There was silver for Vieille Framboise Barrique, L'Héritage de Bois Prune and Vieille Poire Barrique.