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DISM – A little water from the homeland of the Vikings

In contrast to the long history of the northern islands, the spirits from DISM have only been on the market since 2008. The small, select range comprises four products, which are all based on the extraordinary spring water of the Faroe Islands. Filtered through the basalt mountains, it emerges clear and unpolluted. Once only enjoyed by Vikings and pirates, now occasionally by their descendants …

The man behind DISM is Eidesgaard Erling, a newcomer from the world of the internet. As with all the inhabitants of the archipelago he was used to drinking a welcoming schnapps before dinner. This strong tradition is, however, a contrast to the fact that there was no distillery on the Faroe Islands. The schnapps came from Denmark. And that annoyed him. His response: “I’ll make schnapps myself!” Or to put it better, he sought out a top quality base alcohol (from wheat), and then attended to the blending and bottling.

ELDVATN is the name of the premium vodka, LÍVSINS the traditional, mild aquavit from spring water and herbs, in particular angelica and cumin. HAVIÐ claims the title of ‘The world’s strongest aquavit’ (with 50 volume percent, just as the Vikings would have liked it). The fourth in the set is BARALDUR (= juniper), the special gin, which is said to have healing properties. However, the water is of vital importance, it is what gives the ‘good spirits’ their soul. If you don’t believe it, you should take a look at www.dism.fo – the breathtaking photos speak for themselves and the fascinating islands.

At the World Spirits Award, Livsins Vatn, Baraldur and Eldvatn won gold, Havid silver.

Ballast Point Brewing and Spirits – Sporty on many waters

What began in 1996 as a small group of hobby brewers, who simply wanted to make good beer, developed over the years into a successful team under the name of Ballast Point. In 2008, distillation was added, and these days the company with its headquarters in San Diego is an internationally recognised market leader on the brewery and distillation scene, with a product range including more than 40 types of beer and seven spirits. In November 2013, Ballast Point was given the title of ‘California Distillery of the Year’ at the New York International Spirits Competition (NYISC), and Head Distiller Yuseff Cherney is rightly proud of the award, with so much competition around.

Co-founder Jack White adds: “For us, distillation is a natural expansion of brewing. We started with it for the same reason: we wanted to produce what we like drinking. With our spirits, we try to bring our own style into the century-old handicraft of distillation. And it is great that the public like it.” The bottles are also original, with motifs from the world of seafaring and fishing. These refer to the company founders’ second favourite pastime, congenially interpreted by artist Paul Elder, who transforms each idea into wonderful labels. The logo, a sextant, has a reason behind it: the historical navigation instrument was used to compare the angle of the stars to the horizon, to find out the nautical position of the boat. For the company, the sextant is a constant reminder to proceed with the journey, with new ideas and new flavours.

When they are not brewing or distilling, the Ballast Point Brewing and Spirits bosses are sure to be fishing. At other times, two professional sport angling teams train all year and take part in competitions. Talking of competitions: at the World Spirits Award, Ballast Point Spirits landed a good catch: Three Sheets Rum, Devil’s Share Moonshine and Devil’s Share Single Malt Whiskey took gold. Fugu Vodka, Old Grove Gin, Three Sheets Barrel Aged Rum and Devil’s Share Bourbon hooked silver.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.