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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Lambay Irish Whiskey Company: A family alliance in the whiskey world

The Lambay Irish Whiskey Company (LIWC) celebrated its market debut in 2018 as an independent enterprise based in Dublin. It evolved from the cooperation between Camus (Cyril Camus), the worldwide leading cognac producer in family ownership, and the Revelstoke Trust of the Baring family (Alexander Baring). The two gentlemen have a common history and came together to create a unique Irish whiskey. This relationship between Camus and the Baring Revelstoke Trust is inspired and named after the Irish isle of Lambay, which sits off the coast of Dublin and is a private nature reserve which has been in the Baring family since 1904.

Today, the brand is represented in 35 markets worldwide, in duty free shops and online. LIWC manager Jean-David Costerg is confident of future success because the unique brand history of both companies allows them to reach a new generation of whiskey consumers who are looking for exclusive, authentic, handcrafted products, positioned in the premium price category. Lambay Whiskey stands for a special category of Irish whiskey with a unique cognac barrel finish. The portfolio comprises Lambay Small Batch Blend, Lambay Single Malt, Lambay Malt and Lambay Single Cask Strength.

Lambay Single Malt matures on the isle of Lambay. There, the casks are exposed to the influence of the fresh sea air in a warehouse (‘The Sea Cask Room’) to bring a high salt content and maritime notes to the whiskey. After being blended on the mainland, the whiskeys are rounded off with the island’s Trinity Well water before being bottled.

At the World Spirits Award, there was gold for Lambay Malt Irish and Lambay Small Batch Blend.