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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Bimmerle: Know-how meets regionality and trend awareness

At the production site in the Black Forest town of Sasbach, which was opened in 2015, this family business sets innovative standards in technology, sustainability and environmental protection. For the last five decades, Bimmerle has strived for the highest quality, with focussed know-how, modern high-tech and the traditional art of distilling. This is the first distillery in Germany where all the heating requirements and power generation are covered by the burning of fruit stones combined with woodchips from the region.

In Germany and on the European market, Bimmerle is a leader in the fruit brandies sector with the Lörch brand. In order to make the ‘playground’ more interesting, the brand identity was modernised in 2024 and will be extended in 2025 by a fruit brandy range matured in wooden casks. Needle Black Forest Gin is among the top 5 most widely sold gins in Germany. The portfolio has been expanded since 2018 with WOOD STORK Spiced Rum and the EVERMANN Black Forest whiskies Theo & Wilhelm introduced in 2022. The Black Forest distillery has enriched the liqueur and aperitif market with as many as five exciting creations under the DON PASQUALE brand.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Gold for Don Pasquale Limoncello Liqueur, Zünftler Waldhimbeergeist (wild raspberry spirit), Wood Stork Spiced Rum, Lörch Waldhimbeergeist (wild raspberry spirit), Lörch Vanillekipferl Sahnelikör (vanilla cream liqueur), Needle Gin Green, Don Pasquale Aperitif Bitter Liqueur, Don Pasquale Espresso Martini Liqueur, Don Pasquale Hazelnut Liqueur and Lörch Linzertorte Sahnelikör (Linzer tart cream liqueur). Silver was awarded to Kronenhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Alte Williams Christ Birne (pear brandy), Zinselhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Altes Schwarzwälder Zwetschgenwasser (damson spirit), Needle Blackforest Distilled Dry Gin, Needle Gin Rosé, Don Pasquale Pistachio Cream Liqueur, Lörch Bratapfel Sahnelikör (baked apple cream liqueur), Zünftler Alte Williams Christ Birne (pear brandy), Lörch Williams Spirituose im Holzfass gelagert (pear spirit aged in a wooden cask) and Lörch Marille Spirituose im Holzfass gelagert (apricot spirit aged in a wooden cask), and Bronze to Lörch Obst Spirituose im Holzfass gelagert (fruit spirit aged in a wooden cask).

Edelbrände Ostermann: Old recipes and new creations

Dietmar Ostermann grew up with fruits and the aroma of fine distillates. He has always been interested in distillation. His father’s experience and the skills he learnt at the University of Hohenheim have helped him to implement his ideas, yet he is convinced that the art of distillation can only be learnt through first-hand experience. The senses cannot be taught which path to choose, they need to learn to work it out on their own.

From the outside, the distillery in Sulzbach-Rosenberg in Upper Palatinate doesn’t look like a place where fine distillates are created. The passion for distillation began a long time ago, with great-grandfather Peter in the 1920s. Father Franz ignited the spark in his son Dietmar to carry on the tradition, which was taken on with a modern licensed distillery in 2018. The repertoire has been continued and expanded with his own creations. The bases are either fruit distillates such as damson, Williams pear, raspberry, sloe or blackcurrant, or liqueurs with fruits or herbs. A London Dry Gin with botanicals from the Jura Mountains is one of a number of innovations. This father-son project took shape while another herbal liqueur was in the making. “It’s a lot of fun to develop something new and to experience the explosion of aromas in the distillery when they are set free during maceration and distillation.”

Their own beverage speciality market supports the success of regional direct marketing, and their online shop is also an important factor in helping to make the brand of OSTERMANN Edelbrände better known.

At the World Spirits Award, there was silver for Blackcurrant Spirit, Wild Raspberry Spirit, Hazelnut Liqueur and Damson Brandy Liqueur.

Stiegenhaushof – A remarkable distillery

Johann Fankhauser, the great-grandfather of the present-day farm owner Martin, was a “Jack of all trades”. In addition to being the mayor and looking after the farm and animals, he also found time to build staircases for his neighbours – hence the name “Stiegenhäuserhof” (staircase farm). In those days, it wasn’t just apples, pears and damsons from the garden that were distilled, but also masterwort from the alpine pastures of the Ahorn area. Martin Fankhauser was a dairy farmer until 2005, who also kept sheep and chickens. After taking a distillation course, he produced his first Williams brandy and won silver in provincial competitions. That was the start of his distillation career: these days over 30 brandies and liqueurs from regional fruits are distilled in his modern licensed distillery.

As a real full-time farmer in the Zillertal Valley, Martin creates his brandies to perfection with passion and skill, and since March 2010 he also holds the title of ‘brandy sommelier’. In 2012 the cowshed was converted into a public-access distillery, with lots of room for tasting sessions, and a view into the sheep shed – after all, the master distiller is also an award-winning sheep farmer and has been breeding Tyrolean mountain sheep since 1996. Kathrin Fankhauser, mother and farmer with heart and soul, devotes herself to Zillertal Valley traditions on the farm, in the distillery and in the kitchen. Her specialities are the sweet liqueurs. “My grandmother took a lot of time to show us all about the preparation of the berries. We used to love the jams and jellies from cowberries, cranberries or red elder. This is how my passion for liqueurs came about, as they are full of fruity flavours down to the last drop.”

In everyday life, three generations live together in the traditional way – naturally and authentically. And this “authenticity” runs through the whole farm. The trademark of the products is the perfect mixture of tradition, region and passion. “Everything which is perfect in the eye or feelings of the beholder, is sexy. Why shouldn’t that also apply for brandies and liqueurs? Our schnapps is a real experience – really sexy. The tastes of the liqueurs capture the sweetness of life – really sweet.”

At the World Spirits Award, the Stiegenhaushof made a very strong showing: as a World Class Distillery 2014 with the title of “Distillery of the Year SILVER 2014”. The Yellow Williams Pear (Spirit of the Year 2014 & World Spirits Award 2014) and Red Williams Pear won double gold. There was gold for Muscat Grape, Fruit Schnapps Cuvée and Damson, and silver for Sloe.