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Engarrafamento Pitú – Bestseller from Brazil

Pitú is one of the most traditional producers of beverages in Brazil, with its headquarters in Vitória de Santo Antão in the north of the country. Founded at the end of the 1930s, the company has remained family-owned – at the moment, it is managed by the fourth and fifth generations. Pitú is the undisputed number one in the region, and the most exported Cachaça of the country. Following the build-up of exports to Europe in the 1970s, and North America in the 1980s, currently more than 50 countries are supplied. According to International Wine and Spirits Research, Pitú thus belongs to the 20 largest spirit brand names in the world.

For the over 90 million litres that are produced each year, only sugarcane that grows in the fertile, red massapé soil in the state of Pernambuco is used. The Pitú product range has something for every taste, whereby the continuity of the blends is preserved to make Pitú unique and recognisable for consumers. For the 75-year company jubilee, the top product, Vitoriosa, was launched on the market, which already stands out with its distinctive glass bottle and the soft, smooth character that is achieved through several years of maturation in French barrique barrels.

At the World Spirits Award, there was gold for Pitú Vitoriosa.

Nolet Distillery: Traditional Dutch company

In the heart of Schiedam you will find one of the oldest family businesses in the Netherlands, founded in 1691 and still being run by its twelfth generation today. Genever is traditionally produced in the ‘spirit capital’. This ‘malty gin ancestor’ was originally produced as a medicine as long ago as the 16th century. To refine the barley spirit, the apothecaries used large amounts of juniper. While gin is usually made with a mixture of botanicals, genever is based on grain (malt barley, rye and corn) with juniper. The company’s classic is Ketel 1 Original, a fresh, smooth genever, popular as a ‘KopStoot’ with a glass of beer, and also in cocktails. Ketel 1 Rum Cask Finish is characterised by maturation in oak casks, complemented by the spicy notes of aniseed, juniper and vanilla.

The family archives contain fascinating information about many products. Hundreds of old letters bear witness to the company’s shipments to customers all over the world, and a stash of old postcards and documents are records of the family’s travels. Inspired by this theme and based on a recipe from one of those postcards, the limited edition blend was created as the launch product of a ‘Signature Blend World Collection’. Unlike the usual whisky cask variants, the rum cask was chosen. The decision was made to partner with the world-renowned Amsterdam-based company E & A Scheer, which has specialised in sourcing and blending rum for over three centuries. It will be interesting to see how the Rum Cask Finish variant in the Ketel 1 portfolio appeals not only to genever fans but also to lovers of rum, whisky and other spirits.

Gold at the World Spirits Award was awarded to Ketel 1 Signature Blend Rum Cask Finish.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.