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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Burgunderhof – A high-flying young entrepreneur

When Julica Renn gets in her helicopter and flies over the vineyards, it is clear that the former wine princess is no cliché. Together with her parents she runs the Burgunderhof, the first certified climate-neutral and ecologically run winery and hotel on Lake Constance. Since 2016, she has been the managing director and equal partner of the winery, the distillery and the hotel, and with her unusual start-up she has ushered in the generation change to the Burgunderhof with a flourish: MILE HIGH 69® is the name of the protected brand of her exclusive gin label. The laborious batch production is worth it, the end result is a very small edition of a great product – stylishly presented in aluminium containers with lots of 1920s flair: a homage to the pioneer times of the famous Dornier flying boats, which conquered the world from Lake Constance.

These days, Julica Renn conquers the gin world and benefits from over 300 years of family tradition. The standards are high – father Heiner Renn is known for fine fruit brandies and wines. His daughter has inherited his sense of business and fine sense of taste. In the secret recipe of her gin composition you will find juniper, sweet almond, lemon balm and elderflower, as well as kumquats, pine buds, lime and inflorescence from Müller-Thurgau. In the unfiltered distillation, the ethereal components are optimally released and the aromas elegantly highlighted – 19 natural botanicals and pure Lake Constance water promise a pleasurable experience, which Julica Renn presents impeccably: online, on Facebook and in the web shop.

At the World Spirits Award, the gin flew straight to gold.

Soul Surfer: Deep Dry Gin

Soul Surfer Gin is a premium dry gin that is distilled and bottled in Germany. The powerful alcohol content of 52 per cent by volume guarantees a high degree of purity and leads to a ‘harmonisation and soothing of the alcoholic sharpness’. This leads to a mild taste sensation: classic, yet modern and refined. The aromas of selected botanicals such as lime, rosemary and mint are a fresh counterpart to the aromatic juniper note.

Soul Surfer Gin was already available on the German market in a similar form for a few months in 2017 and was marketed by an acquaintance. Their preference for gin moved Christopher and Franz-Josef Severin to take over the business themselves. From mid-2018 on, Soul Surfer Gin was overhauled with the help of the Brauweiler fine fruit distillery and (re)entry onto the market was made in mid-2019 – with success, as can be seen and tasted.

At the World Spirits Award, Soul Surfer Gin was awarded gold.