World-Spirits Online Guide Abo – order now

Gyulai Pálinka – A manufactory on historic soil

The first distillery was founded in 1731 in the city of Gyula: Baron Johannes Georg Harruckern of Upper Austria received the area as a gift from the Kaiser following his military career. The Baron brought German settlers to the area and promoted agriculture, trade and industry. Based on this long-standing tradition and supported by the latest technologies, the Gyulaer Palinka Manufaktúra has been developing here since 2008: the first series of distillates bears the name of Baron Harruckern and the design skilfully combines the past and future.

The master distillers aim to produce top quality in manageable quantities. The raw materials are top-quality fruits which are selected and washed by hand, ranging from traditional varieties to woodland and wild fruits. The importance of fruit brandy in the region is emphasised by the large spring festival with its Hungarian state-wide Pálinka competition.

The town of Gyula in the country of Békés at the gateway to Transylvania has plenty on offer for tourists, including its historical atmosphere with its brick castle and one of the most beautiful thermal baths in the region. Around a million visitors come to these healing springs each year and some of them also sample the soothing effects of a genuine Pálinka!

The products also impressed at the World-Spirits Award: gold and the title of “Best in Category” for the blackberry, gold for the quince and seven silver medals for various fruit brandies. This resulted in a ranking of 3rd place overall in the fruit brandy category as a “Distillery of the Year” (bronze) and classification as a “World-Class Distillery”.

Diwisa – Craftsmanship & high-tech

Diwisa is a family business from Central Switzerland. Founded in 1918, it is now one of Europe’s most modern distilleries. Distilling takes place in the traditional copper vessels where craftsmanship is combined with high-tech elements. In addition to perfecting the product range and quality management process, the focus is on innovation and customer satisfaction with a 24-hour service on offer, all possible thanks to the streamlined structure, fast decision-making processes and unusually close proximity to the market. With an annual turnover of around 160 million francs in 32 countries, Diwisa is the number one on the Swiss spirits market.

‘The Swiss Factory’ combines tradition and high-tech under one roof. Each year, up to 8,000 tons of fresh fruit are processed at Switzerland’s largest must storage facility of 82 tanks. The ecological waste water treatment plant saves up to 100,000 litres of water per day – and is therefore Europe’s most modern distillery with a 50% energy recovery rating. 10,000 bottles pass through the high-tech filling process per hour.

Diwisa combines tradition and ‘jet-set’ under one roof with its broad product range. The fruit spirits from Original Willisauer added to a ‘Kafi Luz’ (coffee with fruit schnapps) are now a key feature of many traditional and cultural events. The diverse range of colours and flavours of TROJKA impress many partygoers while fans of premium products favour Xellent Swiss Vodka, Swiss Edelweiss Gin or Château du Breuil Calvados.

At the World Spirits Award, there was gold for the white Rum Escape 7 and Xellent Edelweiss Gin and silver for the Escape 7 Rum Anejo Reserva and La Valadiere Poire William.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.