World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Bimmerle: Know-how meets regionality and trend awareness

At the production site in the Black Forest town of Sasbach, which was opened in 2015, this family business sets innovative standards in technology, sustainability and environmental protection. For the last five decades, Bimmerle has strived for the highest quality, with focussed know-how, modern high-tech and the traditional art of distilling. This is the first distillery in Germany where all the heating requirements and power generation are covered by the burning of fruit stones combined with woodchips from the region.

In Germany and on the European market, Bimmerle is a leader in the fruit brandies sector with the Lörch brand. In order to make the ‘playground’ more interesting, the brand identity was modernised in 2024 and will be extended in 2025 by a fruit brandy range matured in wooden casks. Needle Black Forest Gin is among the top 5 most widely sold gins in Germany. The portfolio has been expanded since 2018 with WOOD STORK Spiced Rum and the EVERMANN Black Forest whiskies Theo & Wilhelm introduced in 2022. The Black Forest distillery has enriched the liqueur and aperitif market with as many as five exciting creations under the DON PASQUALE brand.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Gold for Don Pasquale Limoncello Liqueur, Zünftler Waldhimbeergeist (wild raspberry spirit), Wood Stork Spiced Rum, Lörch Waldhimbeergeist (wild raspberry spirit), Lörch Vanillekipferl Sahnelikör (vanilla cream liqueur), Needle Gin Green, Don Pasquale Aperitif Bitter Liqueur, Don Pasquale Espresso Martini Liqueur, Don Pasquale Hazelnut Liqueur and Lörch Linzertorte Sahnelikör (Linzer tart cream liqueur). Silver was awarded to Kronenhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Alte Williams Christ Birne (pear brandy), Zinselhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Altes Schwarzwälder Zwetschgenwasser (damson spirit), Needle Blackforest Distilled Dry Gin, Needle Gin Rosé, Don Pasquale Pistachio Cream Liqueur, Lörch Bratapfel Sahnelikör (baked apple cream liqueur), Zünftler Alte Williams Christ Birne (pear brandy), Lörch Williams Spirituose im Holzfass gelagert (pear spirit aged in a wooden cask) and Lörch Marille Spirituose im Holzfass gelagert (apricot spirit aged in a wooden cask), and Bronze to Lörch Obst Spirituose im Holzfass gelagert (fruit spirit aged in a wooden cask).

Fine Blankeneser Goods: Unity of quality and design

The intertwining traditions of trade and seafaring in the history of the Blankenese district of Hamburg were the inspiration for dedicating a gin to the ‘Jewel of the Elbe’. With the burgeoning East India trade, gin was part of the catering for seafarers, because the high alcohol content prevented the drink from spoiling during longer journeys – unlike beer or water.

Fabian Rohrwasser, distilling master at the ‘Feingeisterei’ at Gut Basthorst manor, developed the ‘Blankeneser’ recipe. Herbs and spices are used that came to Hamburg in the 17th century on merchant ships. The Premium Dry Gin is characterised by a sweet ginger tartness and a distinguishing bitter note. The aromatic support for the juniper is provided by the fruity, tart bouquet of orange peel, orange blossom and lavender, whilst coriander and Ceylon cinnamon produce a hint of spicy wood. Cardamom and green ginger together with angelica root and meadowsweet ensure the finish.

Fine Blankeneser Goods GmbH was founded in April 2018. The founder, creative head and brand ambassador is Sabina Pech. The company produces high-quality gifts and souvenirs in the areas of spirits, drinks and luxury foodstuffs. The packaging and design are important distinguishing factors, alongside the high quality. The elements are all interwoven and tell local stories. The bottle labels are based on illustrations that are enhanced every year to appeal also to collectors – all creations by Sabina Pech.

At the World Spirits Award 2025, there was Gold for Blankeneser Premium Dry Gin.

Distillery Krauss: Delicious spirits from the Koralpe

At the foot of Koralpe in St. Martin im Sulmtal lies Distillery Krauss. What started in 2007 in a small garage in Schwanberg developed into an international spirits producer from 2018 at the new location, now with five employees. It has made a name for itself globally especially for gin, marking Austria on the gin world map. In addition, other top products such as rum, whisky, apple brandy and aniseed spirit have been awarded worldwide, rounding the product range off perfectly.

Amongst everything that is undertaken in the successful enterprise, some ‘cornerstones’ have emerged over the years as the most important values: a wide product range, concentration on the essentials, enjoyable moments, expertise and quality. For the fine brandies, there is an emphasis on single barrel filling at barrel strength. Despite the size of the company, individual gin productions are nevertheless still made according to customer wishes. The pot still at the old location is available for this, which is otherwise used for testing purposes and new developments – such as the first Austrian BIO Hard Seltzer.

The World Class Distillery 2022 OBB (Distillery of the Year – Gold & World Spirits Award 2022), World Class Distillery 2022 GIWO (Distillery of the Year – Gold & World Spirits Award 2022) and First Class Distillery 2022 BILI collected, alongside double gold for Saffron infused Dry Gin (Spirit of the Year 2022) and Zwetschkenbrand (damson brandy) (World Spirits Award 2022 & Spirit of the Year 2022), a further nine gold medals and four times silver.