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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

EDMUNDs Liköre: Modern liqueurs following old pharmacy traditions

In the Rats-Apotheke pharmacy in Bötzingen am Kaiserstuhl, Dr. Martin Kullmer produces four herb liqueurs by hand and in small batches. Only the very best raw materials are used, which meet the stringent requirements of the European pharmacopoeia. The enthusiasm for pharmaceutical preci-sion, the love for high-quality spirits and an accidentally discovered recipe for liqueur awakened an unexpected passion for liqueurs in the pharmacist. And so, in autumn 2017, the EDMUNDs brand was founded – in memory of his deceased grandfather, Edmund Dunkel. He was also a passionate phar-macist and principled connoisseur, who impressed his customers with his homemade liqueurs. Based on this traditional recipe, his grandson has developed four new, individual liqueurs to suit modern-day tastes.

The elegant Maranera bitter combines the aromas of aniseed, fennel and coriander with the subtle spiciness of ginger, galangal and cubeb pepper, complemented by the invigorating acerbity from bit-ter orange and wormwood. Krambambuli is a complex liqueur with floral, spicy, fruity and bitter components. The leading role with Kolanitida, an intensively fragrant liqueur, is played by the kola nut. And the powerful Bitterfürst is characterised by tangy herbal notes and spicy sweetness – exciting and impressive.

At the World Spirits Award, there was gold for EDMUNDs Bitterfürst and EDMUNDs Krambambuli, and silver for EDMUNDs Maranera and EDMUNDs Kolanitida.

Château Steinle Manufaktur: Globally recognised gin from what’s probably the smallest distillery in the world

Frank Steinle is an economist and marketing specialist – and a great lover of handmade products, good food, good wines and the best gin. In 2013, the idea was born for his first products. His philosophy is clear: excellent products cannot be created on an industrial scale. They can only develop based on a foundation of high-quality ingredients, when you know where they come from, and how they are produced and processed. Craft distilleries are the future: Quality before quantity!

Everything is manual work here: grinding the botanicals, distilling over real fire, filling, labelling, and numbering the bottles. “We only use high-quality alcohol based on wine and we don’t use any additives. The gins contain 100% of the essential oils of the botanicals.”

HERRLICH GIN is a straight London Dry Gin with 28 botanicals, BAYERISCH GIN is a hearty Bavarian Dry Gin with a hop and malt flavour and 32 botanicals, refined with some stone pine wood, PINKCAT GIN is a tart, fresh and fruity Old Tom Gin with 29 botanicals and the original ULMER GIN (a registered trademark) is a fine London Dry Gin with 20 botanicals. This year, the company is participating with its second commissioned work: HONIG GIN is a London Dry Gin with 10 organic botanicals. The organic honey is handmade in Ulm by the company Bienesto. HERRLICH BLUE MAGIC Dry Gin is also presented with 29 organic botanicals. It is refined with spices and transforms from royal blue to violet with tonic water.

At the World Spirits Award, there was gold for BAYERISCH GIN and HONIG GIN, and silver for HERRLICH GIN BLUE MAGIC, ULMER GIN, HERRLICH GIN and PINKCAT GIN.