World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Likörfabrik Busch – Glass factory for Killepitsch and Co

Through the glass facade you can watch live as the Düsseldorf Killepitsch herb schnapps is made. 24 hours, day after day – and illuminated at night. “We planned from the beginning that there would be something exciting to see from the outside”, company boss Peter Busch says about his ‘bottle parade’. The herb schnapps has been around for 60 years, the liqueur factory since 1858, previously for many years in the Old Town, until due to a lack of space it was moved to the Medienhafen harbour. Two things were important during planning stage: the production as a presentation and energy efficiency, which is why the new building is six stories high. On 5,500 square metres there are two filling lines, one of which is fully automated.

The classic Killepitsch contains essences from 98 herbs, berries and fruits from all over the world, such as caraway, gentian root and bitter orange. The ingredients are mixed together in liquid form and matured for six weeks at 20 degrees in 20 stainless steel tanks, which hold around 700,000 litres; then the schnapps is stored for a year in old clay pots. As well as this ‘genuine Düsseldorf speciality’, Gin Pitsch Düsseldorf Dry Gin is produced, which is characterised by 18 natural botanicals and citrus fruits. The designer bottle shows the imposing Düsseldorf skyline. The third of the Düsseldorf trio is Applepitsch, a fruity liqueur made from citrus fruit distillates and the juice of untreated apples, gently combined with Vodkapitsch.

At the World Spirits Award, there was gold for Ginpitsch and Killepitsch, silver for Applepitsch.

Ungava Spirits: Authentic products from Canada

Ungava Spirits, a leading Canadian manufacturer of high-quality products, has set up its production facilities, the distillery and offices in Cowansville, in Quebec’s beautiful Eastern Townships. As well as the internationally known Ungava Premium Dry Gin, the product range also includes maple liqueur, rum, vodka and vermouth. The spirits are produced in small batches using natural and local ingredients of the highest quality.

Ungava Gin is made from six rare Arctic botanicals from northern Quebec that are hand-harvested, dried and slowly steeped for five weeks for a natural extraction of their complex flavours and colours. Cabot Trail is inspired by Canadian tradition, combining maple and blueberry cream liqueur with maple syrup and blueberries. Quartz Vodka made from Canadian corn is purified by cryogenic treatment at extremely cold temperatures and micro-distilled five times for silky finesse and crystalline transparency. Chic Choc Black Spiced Rum is made of first-class West Indian rum, a blend of selected rums stored for three to seven years. The botanicals come 100% from Quebec – wild herbs from the Chic Choc mountain region on the Gaspésie peninsula. Baril Caché is based on the regional grains of rye, barley, corn and wheat as well as Canadian whiskies matured for at least five years.

At the World Spirits Award, there was gold for Ungava Premium Dry Gin, Cabot Trail Maple and Blueberry Cream and Quartz Vodka, and silver for Rhum épicé CHIC CHOC Spiced Rum and Whisky Baril Caché.