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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Fabian Vögtle Distillates – Experimenting to head in new directions

Whilst some people are born with a sunny disposition, others are born with fire in their bellies. Fabian Vögtle was born with a passion for alcohol – mainly the production of it, of course. As attractive as it may sound, there are strict legal regulations for hobby distillers. For the production of spirits, you need special distilling rights. Fabian Vögtle was lucky in this respect, as schnapps production is a tradition in his family. Since he inherited his grandfather’s distilling rights in 2008, the full-time wine-grower has been distilling his own brandies and liqueurs, such as the Williams Christ pear, Mirabellenwasser (mirabelle), Zibärtle brandy, grape marc brandy from Gewürztraminer and wine brandy in oak barrels. The original craft has been retained by the distiller from Vogtsburg: distilling takes place in the old distillery, which is heated by hand with wood. The distillates mature in demijohns in wooden barrels, no cold treatment or filtration takes place. Soft spring water from the Glottertal valley is used to dilute the brandies to drinking strength.

These days, the focus is on gin, because this can be produced all year round. Fabian Vögtle’s ‘dialect’ is his own interpretation of the popular drink, which combines family tradition and innovation. It contains an exotic melange of a total of 17 natural botanicals, including juniper, aniseed and coriander, as well as orange and lemon peel. The annual highlight is a limited gin selection of 499 bottles – something special for gin lovers!

At the World Spirits Award, there was gold for Mundart Kaiserstuhl Dry Gin.

Mürli GmbH: Regional liqueurs from Mecklenburg

Angelika Wagner-Schnurrbusch and Jörg Schnurrbusch fell in love with the Müritz region in their earliest years. Childhood boat holidays in the lake district eventually led to their new home, where they chose to retire. But this was not enough for the two ‘vibrant, enthusiastic and enthusing elective Müritz locals’. They composed a herb liqueur as a showpiece for the whole region.

Every exciting day in the lake district tends to end with a good dinner, rounded off with a herb liqueur. Standard herb schnapps did not always meet expectations, thus the idea of a high-quality regional product was born. Over two years, recipes were tried out and tested with the help of a distilling master. The aim was a herb liqueur that represents the region, its particularities and diversity. The result is Mürli, where a variety of botanicals – from angelica and gentian, mugwort and vermouth, cinnamon and cloves, along with bitter orange – allow their soothing effect to unfold. The label – black and lime green with a stylised herb fairy – adorns the striking triangular bottles. Marketed from the lake district to the Baltic region, Mürli is appreciated by customers in gastronomy and retailing, as well as their guests and customers. As an alternative to the typical sea buckthorn products, an egg liqueur was also created as a tribute to the region.

At the World Spirits Award, gold was awarded to Mürli Premium Herb Liqueur, and silver to Mürli Premium Egg Liqueur.