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Edelbrennerei Armin Nachbaur: Experience and enjoy s' Kriasi

Fraxern is a mountain village in Vorarlberg with around 700 inhabitants. It is nestled on a sunny south-facing slope between Feldkirch and Dornbirn at around 900 metres above sea level. There is written evidence of the ‘Krisbeeren’, as cherries were called back then, as long ago as the 16th century. At the turn of the 18th and 19th centuries, there were over 10,000 standard trees here, providing a considerable source of extra income for the farmers, as the fruit was in demand even in neighbouring Switzerland. In the year 2000, only 2,000 trees remained and today, there are maybe only 200 still in full production.

Heidi and Armin Nachbaur cultivate over 50 trees on two steep slopes facing the Rhine Valley as a sideline. Dug up as wildlings in the neighbouring forests, they were grafted with regional varieties of cherries used for distilling kirsch. The cherries are picked without stems using long wooden ladders. This process is called ‘mälka’, because the hand movement resembles that of milking a cow. For around two weeks, work is carried out from six in the morning until eight in the evening, with five to ten helpers from the village and the surrounding area. All of them work for free and have ‘grown up with the standard tree’. Depending on the year and the weather, three to five tons are harvested, which are all refined in the in-house distillery. Customers can learn on site about the cultivation, varieties and care of the trees as well as their harvesting and processing. This means that the consumer can enjoy a regional, high-quality product whose production can be traced sip by sip. The maintenance of the standard trees is intended to keep the tradition alive in the municipality and make a small contribution to the preservation of a unique cultivated landscape.

Hochstamm Kirsche won gold at the World Spirits Award.

Edelkorn-Brennerei Jos. Rosche: We are happily distilling for you!

In the oldest town in Emsland, the Rosche family have been using their own grain for the finest distillate to make fine Korn (grain distillates), fruit brandies and liqueurs since 1792. The fine fragrance and the mild taste of wheat and malt are already present during the course of the 36-hour fine distillation process. The best water from Haselünne is added to achieve the desired drinking strength, and then the distillates mature in stoneware or stainless-steel containers. By storing Emsland’s cultural treasure in wooden barrels which previously held brandies or wines, it is united with aromas from around the world: as a single cask edition of ‘Edelkorn Generation 5’ or as ‘Joe’s Best’, every drop is a treat. The latest product is ‘HOPE’ – a London Dry Gin with a light hint of hops.

Since 1986, the company has been directed by Joe Rosche, representing the fifth generation of the family. He is the co-founder of the ‘Bund deutscher Edelkorn-Brenner’ (German Korn distillers) and co-initiator of the ‘protected declaration of origin’ for Haselünner Korn at the EU level. The ‘Korn Academy’ which he founded is an entertaining but educational plant tour. He uses it as a way to create many thousands of fine craft Korn enthusiasts every year. Susanne and Joe are also socio-politically engaged and support worldwide water projects in particular. Climate protection in the region is especially dear to their hearts and they use returnable bottles for the majority of their spirits.

The World Class Distillery 2024 received double gold for de la Roche, gold for Edelkorn Generation 5 matured in a whisky barrel, Rosche Haselünner Korn, Joe’s Best 35 – aged Korn stored in a whisky barrel, Edelkorn Generation 5 matured in a port barrel and Edelkorn Generation 5 matured in a Sauternes barrel, and silver for Hope London Dry Gin and Uralter.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.