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Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Feldfrucht Agrar: Controlled quality from an old entailed estate

Werner, Christine, Franz and Eva Lehner live and work on an old entailed estate. They know from documents that both the building and the family history go back to 1620. Presumably it has been in existence for much longer, although there is no written record. The thinking in terms of generations and the demand for sustainability also determine the type of land usage, which is environmentally friendly, suited to the location and in harmony with nature. Tradition, a close bond with the earth, as well as the courage to innovate have made the vegetable farm a strong partner for gastronomy and food retailing. The enterprise is a member of the “Wasserbauern” association, in order to set targeted measures for preserving water quality.

Production is according to the EUREP-GAP programme. On the one hand it is more costly, on the other it guarantees the best and most reliable food quality. This should be an incentive for the consumer to buy Austrian products. The products flourish on the deep, fruitful earth at the heart of Leonding in Upper Austria. The main products are sweetcorn (since 1986) and pumpkin (since 1999). In addition, there is a wholesale business with all kinds of vegetables, developed from over 50 years of successful cultivation. A trademark of the enterprise has always been specialities and novelties first in vegetable cultivation and later also in trade. The customers include gastronomy, homes and hospitals, where the controlled quality is valued.

At the World Spirits Award, gold was awarded to Roots Sweet Potato Vodka.

Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.