World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Taunus Gin: Premium Dry Gin from the Taunus

Roland Braza describes his awaking as: “If parallel to the spiritual there is something like an alcoholic con-sciousness, then mine is made of gin. Sunsets where there were none and sunrises you wouldn’t expect. My silent companion in a glass was with me at the bar, next to me in bed in the morning and has enhanced many a balmy summer evening. The initial spark came at a distilling seminar in Austria, which my beloved wife had given me as a Christmas present many years before, and it led to me founding my own distillery. Laborious tests had the aim of creating a gin whose character expresses the naturalness of the Taunus forests. Fortu-nately, it worked!”

His experience as a hunter and the closeness to nature inspired Roland Braza to choose a woody, bitter aro-ma. Natural ingredients from the region are used. The most elementary ingredient is fresh, young spruce shoots which, together with additional organic botanicals and organic alcohol, create an original forest charac-ter. There are now three varieties – the Heritage Edition with the original recipe, the milder and at the same time ‘woodier’ Dark Forest Edition with a delicate hint of lemon balm and an aroma of mountain ash berries, as well as the Premium Dry Gin Golden Oak, which is stored in new oak barrels from Tokaj. All are produced on site in small batches at the Oberursel distillery and carefully bottled by hand.

At the World Spirits Award, there was silver for TAUNUS DRY GIN Ursel Dark Forest, TAUNUS DRY GIN Ursel Golden Oak and TAUNUS DRY GIN Ursel Heritage.