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APQ-Spirits – Fine products in a fine design

APQ-Spirits was founded in 2016 by Werner Krauss, the master distiller of Feindestillerie Krauss. The aim of the small, friendly company is to produce spirits with the addition of essences. Thus a clear distinction is made to the parent company, in which only 100% distillates and spirits are manufactured. The abbreviation APQ stands for ‘Austrian Premium Quality’ – and that is what the produced spirits should be. The focus lies on the development and implementation of new product ideas, for the in-house label as well as for other brands.

The first APQ product was a Dry Gin, which, following distillation, was spiked with essence of rose – like Hendrick’s Gin – to ‘materialise’ the wonderful scent of roses. This clear, fresh gin carries the name Rose Garden, and the special label was put to canvas by painter Herbert Forstner from Lower Austria using the techniques of old masters and then digitalised. A hazelnut spirit is the starting point of their own line of spirits with well-known and new flavours.

At the World Spirits Award, the premiere was awarded two gold medals: one for APQ Hazelnut, and one for Rose Garden Dry Gin.

Destillerie Kammer-Kirsch: Specialities from the Black Forest

The Kammer-Kirsch Distillery originated in a testing and training distillery in Baden, with the aim of positioning the Black Forest Kirschwasser on the market as a new quality product. In 2012, the 100th birthday of this speciality was celebrated in Karlsruhe.

In 2020, the gourmet series was relaunched with barrel-stored fruit brandies. In addition, there is Black Forest Dry Gin which follows a recipe from the 1950s. A speciality of the product range is the Squamata vodka made from apples. Black Forest App is distilled according to a gin procedure based on an apple brandy with berries and botanicals.

Black Forest Rothaus Single Malt Whisky led Kammer-Kirsch to be distinguished as ‘Germany’s Best Whisky Distillery’ in 2011, 2012, and 2015. The special editions are also excellent; in 2019, they released a Highland Cask aged at 1,000 metres above sea level in Black Forest oak casks. In 2020, Chardonnay Cask Finish and the first ten-year-old Black Forest Rothaus Single Malt followed. Pinot Noir Cask was added in 2022, from Pinot Noir casks of the Franz Keller winery. In 2023, the special editions Amarone Cask and Peated Cask Finish were launched, a rum and a brandy called Craftwork from different types of wooden barrels, as well as a herb liqueur. In 2019, for the first time, a new whisky of the Bird of Prey brand was created in cooperation with Bauernkirsch GmbH from Baden. Together, they developed a malt whisky, which was launched under the brand family of Black Forêt, in 2023.

At the World Spirits Award, there was silver for Black Forest Rothaus Single Malt Whisky Amarone Cask and Craftwork Herb Liqueur, and silver for Black Forêt Malt Whisky.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.