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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Drink Syndikat: Enjoy bar culture at home

Since 2014, Erik Pfauth and Jens Hoffmann have been creating cocktail kits for at home use – of the highest standards and inspired by the international bar scene. They cooperate for this purpose with renowned bartenders and independent distilleries. Their fascination for high-quality spirits and the knowledge gathered in recent years are concentrated in the spirits collection. To date, a spirits quartet with innovative character has been created: 3 x rum and 1 x gin.

Erik and Jens are fascinated by rum, because there is scarcely another spirit that is so multifaceted, in their view. It is therefore their centrepiece for the creation of new taste sensations. Nicolas Kröger from Wagemut Produktion GmbH is responsible for development and production. He imports Caribbean rum and refines it in sherry and port barrels, among others – with his expertise and according to the directives of Drink Syndikat.

Cookie Dough Rum has an enticing biscuit-vanilla aroma, integrated into rums from Barbados and Panama, and matured in white oak barrels. Port Cask Rum Panama is a blend of 8, 13 and 18-year-old rum, matured in tawny port barrels. Hazelnut Rum is a duet of rum and spirits with natural hints of roasted hazelnuts. The rum from the renowned Foursquare Rum Distillery from Barbados matured for twelve years in ex-bourbon whiskey barrels. It was ground with the hazelnut spirit of the Black Forest distiller Stefan Marder. The blend matured for three months in freshly emptied Pedro Ximénez sherry barrels.

At the World Spirits Award, gold was awarded to Cookie Dough Infused Rum, and silver to Hazelnut Rum, Port Cask Rum and the Dry Gin house gin.

Cognac Tesseron – A continuation of tradition

Châteauneuf-sur-Charente is home to a real treasure: a collection of rare cognacs from the 19th century. The company was founded in 1905 by Abel Tesseron with one site in Grande Champagne (Boneuil) and another in Petite Champagne (Saint-Surin). Today, the company tradition is continued by Alfred Tesseron, the third generation manager who has deep roots in cognac-making. He grew up in France and worked in America before making Château Pontet-Canetone of the most successful Grands Crus in the Médoc region.

Henri Colcombet, the director of the company, has been developing luxury brands within a competitive field for the last 15 years. His passion for top products and his instinct for premium marketing are key elements in the success of this family business. Melanie Tesseron (4th generation) is the International Brand Manager and adds a touch of feminine flair to this world of cognac. She is highly skilled in communications. The company’s VIP customers include Harrods, Lafayette Gourmet, Globus Switzerland, Dallmayr Germany and Sherry Lehman NY.

The traditional grape varieties grow in the company’s own vineyards. The grapes are harvested early to produce an acidic base wine of just 8 % vol. alcohol. Distilling takes place from 1 October to 31 March of the following year. The maturation process takes place in cool, damp 13th century cellars which were once the crypt of the local church. The young “eaux-de-vie” are stored in limousine oak barrels before the “Maître de Chai” composes a delicate blend using three varieties: Ugni Blanc for a rounded tone, Folle Blanche for finesse and Colombard for depth.

The company secured three golds at the World Spirits Award: for Lot N° 76 XO Tradition, Lot N° 53 XO Perfection and Lot N° 29 XO Exception, of which there are only 3,000 bottles worldwide.