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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Lehar – The liqueur manufacturer with a successful recipe

Josef Lehar, a relative of Franz Lehar (the ‘king of operetta’), established an enterprise in 1902 that also had to do with composition – in his case harmonious distilled spirits, vinegar, oil, and tea – and which was able to continue growing, even through times of crisis. At the first international exhibition for ‘Trade, Commerce and Social Hygiene’ in 1908, a herb liqueur – the ‘Original Lehar Bitter’ – was awarded a certificate of honour. The company was taken over in 1976 by Mr. and Mrs. Wiesböck and transformed into the company it is today. Since March 2007, Dietmar Messner, a qualified graduate in business administration and a market researcher, has been running the business according to tradition as the owner.

Today, a wide range of high quality products is available at the modern company in Ebreichsdorf: the company focuses predominantly on the production and bottling of alcoholic products from Austria and abroad, the production and trade of speciality foods and diabetic products as well as other health, pharmacy and cosmetics products. The spirits sector deals with liqueurs, brandies, spirits, schnapps, rum and bitters as well as international brands, Gerasdorfer brandies and fruits in alcohol.

Together with the more than 100 years of experience, high processing reliability and strict quality controls ensure an appealing price-performance ratio for all Austrian retail chains, regionally organised and non-organised specialist dealers, retailers and the catering industry. Lehar’s success is not limited to Austria – the company’s fine products are also appreciated internationally, with exports to Germany, Hungary, Hong Kong, Switzerland and Slovakia.

Lehar’s imaginative compositions won classification as a ‘Master Class Distillery 2014’ at the World Spirits Award, with gold for the Likörmacher Herb Liqueur, Likörmacher Egg-Poppy Liqueur, Likörmacher Advocaat-Rum-Coconut and Likörmacher Hazelnut, and silver for the Likörmacher Advocaat-Vanilla and Likörmacher Damson Liqueur.

Litchquor – Newly defined classics

Gold of Mauritius Dark Rum is a brilliant tribute to the beauty of the island in the Indian Ocean with its multicultural population and their traditions. The production of rum from local sugarcane molasses has a long tradition in Mauritius, dating back to the year 1800. With ‘Gold of Mauritius’, master blender Frederic Bestel wants to express the richness of the island: the breathtaking landscape with distinctive mountain peaks, fertile valleys and beautiful beaches – and the smiles of the people who live there.

The Dark Rum is a blend of various single distillates from the island, refined in an elaborate process which then reaches its harmonious and aromatic flavour after maturing. Only small amounts are produced at one time, monitored personally by the owner. In the production phases, elements and experiences from various sources are employed: for example, the production process from Central America and the barrels from South Africa. This mixture of influences matches the cultural diversity which can be found in Mauritius. Since its entry onto the market in 2014, the ‘new classic of the world of rum’ has achieved wide recognition. Even its bottle reflects how extraordinary the product is: an unusually shaped, heavy glass carafe with elegant gold embossing. Gold of Mauritius Black 48 Edition is an intense version of the classic, with 48% alcohol.

At the World Spirits Award 2025, there was Silver for Heritage Selection Gold of Mauritius Black 48 Edition.