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Schloss Fels – Shelves of variety

For the last 30 years, Weingut Schloss Fels has been amongst the top vineyards and spirit producers. Today, nearly 90 hectares of own vineyards are cultivated in Fels and Rohrendorf near Krems, making this one of the largest winegrowing estates in Austria.

The vineyard’s home-grown wines are marketed under the brand name ‘Weingut Schloss Fels’. Grapes from contracted winegrowers are also processed and used in the company, but only where they meet the strict quality criteria.

Managing director Klaus Klein clearly defines the company’s standards: “Schloss Fels stands for regional products, traditional methods, the latest technology and uncompromising quality control.”

Apart from wine, spirits are also produced, which are sold under the brand names ‘Felser’ (clear schnapps, rum and speciality blends), TAIGA Wódka, Silver Crown Gin, Golden Dew Scotch Whisky, Barbossa light Rum and ‘Desirée’ (a mild brandy matured in oak casks). The motto is: high quality at entry-level prices. All products are available in Austria exclusively via the distribution channels of SPAR Österreichische Warenhandels AG: SPAR-Markt, EUROSPAR and INTERSPAR, and some are also available at METRO.

Classified as a First Class Distillery 2016, the business won a whole row of medals at the World Spirits Award: gold for Felser Williams schnapps, Felser hazelnut spirit, Felser raspberry spirit, Silver Crown Special Dry Gin, Felser herb bitter, Felser advocaat and Barbossa Superior Rum, silver for Felser Selection apricot brandy, Felser apricot schnapps, cranberry liqueur and Barbossa Spiced Gold, as well as bronze for Felser Selection Williams brandy.

Sauerländer Edelbrennerei: From hobby to successful business

Fine brandies, spirits and liqueurs have been produced in Kallenhardt for the last 20 years. The product range has been rounded off by Thousand Mountains® Mc Raven Single Malt Whisky. What started out as a hobby has developed into a successful family business. Behind it all is epicurean and businessman, Ulrich Wolfkühler, and a trip to the southern German fruit distilleries towards the end of the 1990s. Some rather poor brandies led to the declaration “We can do better!” and the decision to build up a distillery with family friends, the Wolfkühler family and the Mülheims family, to create natural products without additives – by hand.

The adventure began by acquiring the distilling rights in the year 2000. Raw materials from the region were sourced and a well was built for extracting water of the best quality. They started with a 200-litre plant in a double garage, then, in April 2016, they transferred to a renovated old sawmill. The acquisition of a 1,200-litre pot still plant made the whisky dream come true. Since then, the future of the company has been shaped by a new 1,000-litre plant for fruit distillation and an extension for bottling, dispatch and bottle storage. An expansion of the visitors’ experience area is planned as well as a barrel storage area. Traditional artisanship is combined with innovation, passion, skill and patience. The team of three with the highest demands on quality and taste are a sign that the success story is just beginning.

At the World Spirits Award, there was gold for Thousand Mountains Mc Raven Single Malt Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.