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Freimut Spirits – Vodka with an original taste

The new premium vodka with a name that speaks volumes. Freimut (‘frankness’) breaks with tradition and has a mild taste of rye – rather unusual for the industry. “I asked myself whether almost endless distillation processes or filtering through diamonds or gold really helped produce a better taste”, says Florian Renschin. The businessman from Wiesbaden is a perfectionist who doesn’t simply accept the status quo, but questions everything. This caused him to produce a vodka himself, which matches his demands and his passion for high-quality spirits.
“When I took on the task of making a really good vodka, ‘made in Germany’, it quickly became clear that I wouldn’t be able to do it on my own”, he says. “That is why I looked for a partner who shared my vision of a new, tastier vodka, which can convey the character of the rye as much as possible. The secret to perfect vodka is to use just a few, high-quality raw materials and to have complete influence on all production phases.” The North German Champagne Rye from the Niederlausitzer Heideland region, an ancient strain, was basically the only ingredient for Freimut vodka. 30 percent is prepared in a specialised Bavarian malthouse, the rest of the grain goes directly to the distillery, is crushed shortly before the mash is prepared and added to the malt of the same type. Fermentation takes four times longer than industrially produced vodka, which is how the spicy flavour and the subtle sweetness develop. Soft spring water from the Nordenau slate mine is used to bring it down to a drinking strength of 40 percent alcohol by volume. Following the motto ‘as natural as possible’, all ingredients carry the EU organic certificate and come from Germany, so that transport distances are also kept short.

At the World Spirits Award, the Freimut Vodka was awarded silver.

PITÚ – A successful brand from Brazil

Brazil’s second largest sugarcane spirits brand is also the best-selling export brand. In Germany, PITÚ is the best-known brand in its class and is most commonly used as a spirit to make PITÚrinha, the premium Caipirinha with PITÚ. PITÚ has been imported directly from Brazil since as long ago as 1972, and is bottled in Germany. The brand owner for all European countries is the Anton Riemerschmid, Weinbrennerei & Likörfabrik GmbH & Co. KG company, which has been 100% owned by the Underberg Group since September 1996.

The Brazilian company Engarrafamento PITÚ Ltda. was founded in 1938 by two traditional families from the north-east of Brazil – Cândido Carneiro and Ferrer de Morais. The distillery is located in Vitória de Santo Antão in the federal state of Pernambuco. The company is now in its fourth and fifth generation of managers. The search for a trademark quickly led to the name ‘PITÚ’, the colloquial name for the freshwater crayfish, Macrobrachium carcinus, which can be found in a river close to the distillery.

At the World Spirits Award, PITÚ was awarded gold as usual.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.