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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Fairytale Distillery: High-proof enjoyment from the Highlands of Scotland

Founded in 2018 by Thomas and his team, the distillery has quickly made a name for itself through award-winning, handcrafted gins and the passion with which they create exceptional spirits in the unspoiled Highlands. In picturesque Ardelve, where the hills of the Isle of Skye frame the crystal-clear waters of Loch Alsh, each bottle combines history, craftsmanship and dedication. The heart of the distillery is a copper still in an old witch’s cottage on a peninsula where tradition and innovation merge. Gins made from classic, regional and global botanicals are created in pristine nature. Spring water from the surrounding area, the expertise of botanists Martin and Stephan, and Thomas’ attention to detail ensure that every gin is a tribute to the region and exemplifies a passion for quality.

The success story began with exclusive gins. The specialisation in Navy Strength Gin set a new standard. Classic, Oriental, Floral and Herbal Navy Strength gins added a touch of luxury to the range. Absinthe was later presented, reinterpreted according to ancient recipes with modern craftsmanship. Now a whisky is shedding new light on the history of the distillery. Dornie Dram is an honest blend that combines the tranquillity of the Highlands with craftsmanship. In contrast to smoky, peaty whiskies, it impresses with its velvety texture and harmonious warmth. The distillery’s philosophy combines nature, tradition and innovation, making it a delight for connoisseurs and explorers alike. Each creation proves that there are no limits in the world of craftsmanship and that true passion is alive in every bottle.

Dornie Dram Silver, Dornie Dram Gold and Highland Gin all won Gold at the World Spirits Award.

Privatdestillerie Hermann Pfanner – The art of distilling since 1856

A love of fruit and the passion for producing high-quality products from the treasures of nature is the motto of this traditional family business. The company was founded by Max Hermann Pfanner, who purchased the “Landgasthaus zum Hirschen” guesthouse in Lauterach in 1856. In addition to a small beer brewery, brandies and liqueurs have been produced here for the catering industry from the outset. Williams pear brandy was launched onto the market for the first time in the early 1950s – a speciality of the day which remains a flagship product of the company even today, accounting for 80% of the overall production. Pfanner is Austria’s largest producer of genuine Williams pear brandy.

The goal of Walter Pfanner is to produce elegant and pure brandies, a distinct intensity and refined balance with a character typical of the fruit in question. The ripe fruits are selected with care and some 500,000 kilograms are refined each year using a professional approach and the latest production techniques. The name “Pfanner – der Edle” (Pfanner – the exquisite) is no coincidence.

The range of varieties on offer – Williams pear, Williams pear with honey, Subirer pear, raspberry, apricot, fruit brandy, plum, cherry, gentian and rowanberry – are presented in a confident modern design, defined by their long-standing tradition. The first Vorarlberg single malt whisky was distilled in 2005 and presented in 2009 following three years of storage in wooden barrels. This addition to the product variety was a great success. New to the range is an elegant cigar brandy creation made from Golden Delicious apples and stored in Limousin oak barrels.

Pfanner ranked 16th among the fruit brandies at the World-Spirits Award as a “Master-Class Distillery”, winning two golds and three silvers. The innovative whisky was also awarded gold by the discerning jury.