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Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Kreuzritter - Elixirum Digestivum, created by masters

The beneficial effects of herbs have been known for thousands of years - from Chinese and Indian herbal medicine which focused on the digestive system to Arabic medicine and the medicines of the Middle Ages. A modern interpretation of this long-established knowledge, based on medical expertise and nutritional physiology, is offered by a physician, a nutritionist and a spirits expert from the town of Mühlen in Lower Saxony, famous for its horse-riding.

These experts set themselves the task of creating high-quality herb liqueurs and aquavits for demanding consumers using top-quality raw materials from specialist producers and based on elaborate and unusual recipes. The specialists from Lower Saxony base their concoctions of herbs, spices, aromas and essence compositions on natural ingredients.

The key to the "Kreuzritter" digestion elixir is eleven secret herbs, the effects of which were noted centuries ago in the herbal medicines of the Far East. It also contains 47 additional extracts ranging from aloe to white turmeric, renowned for their positive effects in terms of both stimulating digestion and soothing the stomach. The "Dreiling" is a typical aquavit with hints of caraway, anis, geum and the aroma of dill. It also contains a complex mix of herbs including coriander, ginger, lemongrass, fennel, orris root, camomile and mace. Its mild flavour is the result of using high-quality brandies made from wheat, rye and spelt which are stored in oak casks for over eight years. The "Herzdame" (queen of hearts) completes this trio of specialities - a fresh and fruity liqueur.

The Kreuzritter and Dreiling performed well at the World-Spirits Award, securing a silver for Lower Saxony.