World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Edelbrennerei Friedl Mair – Fruit classics from a professional amateur distiller

In the small community of Flaurling in the Inn Valley, between Innsbruck and Telfs, lives a successful amateur distiller. He discovered his love of spirits over 25 years ago – and this has now become his great passion. Friedl Mair started out with a small licensed distillery which has been successively expanded and enlarged over the years. Investment in modern technology has given rise to a high quality bonded distillery. Further training and curiosity eventually transformed a hobby into a profession! Success did not take long to come and Friedl Mair is now the proud recipient of numerous awards for his products – as well as winning the Tyrol State Prize twice.

His product range of around 50 items is based on ripe, high quality fruit: from pip fruits (especially apples, pears and quince) to stone fruits (in particular damson and as a cigar brandy, apricot, cherry, sour cherry, sloe, greengage and Mirabelle plum) as well as berries (cranberry, rowanberry, elderberry, raspberry, jostaberry, strawberry and juniper berry), pomace and grape marc and specialities such as gentian, carrot and Jerusalem artichoke. Following processing and distillation in the distilling column, these ‘treats for the taste buds based on traditional Tyrolean fruit distilling’ are left to mature in glass balloons. The brandies are sold in hand-painted bottles and on request can be packaged in gift boxes and wooden boxes.

Participation in the World Spirits Award brought classification as a Master Class Distillery 2013. There was gold for the quince, berry cuvée and muscatel grape and silver for the Williams red and damson cuvée.

Destillerie Kammer-Kirsch: Specialities from the Black Forest

The Kammer-Kirsch Distillery originated in a testing and training distillery in Baden, with the aim of positioning the Black Forest Kirschwasser on the market as a new quality product. In 2012, the 100th birthday of this speciality was celebrated in Karlsruhe.

In 2020, the gourmet series was relaunched with barrel-stored fruit brandies. In addition, there is Black Forest Dry Gin which follows a recipe from the 1950s. A speciality of the product range is the Squamata vodka made from apples. Black Forest App is distilled according to a gin procedure based on an apple brandy with berries and botanicals.

Black Forest Rothaus Single Malt Whisky led Kammer-Kirsch to be distinguished as ‘Germany’s Best Whisky Distillery’ in 2011, 2012, and 2015. The special editions are also excellent; in 2019, they released a Highland Cask aged at 1,000 metres above sea level in Black Forest oak casks. In 2020, Chardonnay Cask Finish and the first ten-year-old Black Forest Rothaus Single Malt followed. Pinot Noir Cask was added in 2022, from Pinot Noir casks of the Franz Keller winery. In 2023, the special editions Amarone Cask and Peated Cask Finish were launched, a rum and a brandy called Craftwork from different types of wooden barrels, as well as a herb liqueur. In 2019, for the first time, a new whisky of the Bird of Prey brand was created in cooperation with Bauernkirsch GmbH from Baden. Together, they developed a malt whisky, which was launched under the brand family of Black Forêt, in 2023.

At the World Spirits Award, there was silver for Black Forest Rothaus Single Malt Whisky Amarone Cask and Craftwork Herb Liqueur, and silver for Black Forêt Malt Whisky.