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Mey Diageo: Lion’s milk from Turkey

Raki is a typical Anatolian product with a manufacturing process specific to Turkey. The ingredients (grapes, raisins and aniseed from Anatolia) are distilled in traditional copper vats (maximum 5,000 litres), followed by at least one month of maturing in tanks or oak casks. The aniseed adds an unmistakable fragrance and creates the ‘white cloud’ when it is diluted with water – hence the fitting name ‘lion’s milk’. Raki has been trademarked due to its geographical origin since 2009.

Mey Diageo (with more than 30,000 members of staff in 180 countries) has a wide selection of brands that represent a culture of 500 years. These include Yeni Raki, Tekirdag Rakisi, Kulüp Raki, Altinbas Raki and Izmir Raki, and it exports to more than 30 countries. Yeni Raki has been produced since 1937 and is the ‘World’s Number 1 Raki Brand’ (IWSR 2020 with regard to volume). Since 2019, new recipes have been developed in ‘miniature’ pot stills (1/10 of the normal size) at a production site in Alasehir. The first product developed in this way is Yeni Raki Uzun Demleme (Long Distilled), and the second innovation is Yeni Raki Giz, inspired by whisky at cask strength (68%).

Raki is usually served in tall, thin glasses. Connoisseurs use an ‘Ehl-i keyf’ which simply means ‘bon vivant’. The glass is cooled in a cylindrical copper vessel and the outer edge is then filled with water and frozen before serving. Serefe!

At the World Spirits Award, there was double gold for Kulup Raki Deluks SoY 2024, and gold for Yeni Raki Ala.

Spezialitäten-Brennerei & Whisky Destillerie Liebl: Distilled with passion

The roots of the family business go back to the year 1935 and the small grocery store of grandmother Maria Liebl. Following the difficult war years, a wine and spirits trade was added to the business. In 1970, they began with their own production of traditional, regional specialities such as Bärwurz.

The purchase of a distillery in 1990, with the rights for distilling 300 litres, laid the foundation for the current technology. In January 2006, the first whisky distillery in the Bavarian Forest was created. In 2013, the product range was extended with Bavarian Dry Gin, Bavarian Premium Vodka and Bavarian Rum. As well as apple, pear and damson, the focus is on wild fruits such as wild cherry, yew, hawthorn and juneberry, but the repertoire also includes Sicilian blood orange and tangerine.

Tradition, nature, time and the desire to create something special are the principles on which top class spirits have been produced here for many years. Nature provides the benchmark and thus also the motivation for Gerhard Liebl to transform fully ripe fruit into ‘liquid diamonds of the art of distillation’ every year.

The World Class Distillery 2022 received gold for Williamsbirne Edition Lena (pear), Jahrgangsbrand 2020, Bergkirschbrand (cherry), Rote Williamsbirne (pear), Elsbeerenbrand (wild serviceberry), Spänlingbrand (plum) and Espressolikör (espresso liqueur).

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.