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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Hardenberg-Wilthen AG: Every brand tells its own story

Hardenberg-Wilthen AG is a family enterprise based in Nörten-Hardenberg in Lower Saxony – around a ten-minute drive from Göttingen – and with branches in Wilthen. Founded around 1700, the company has positioned itself as one of the biggest manufacturers of brand spirits on the German market today.

In accordance with the motto ‘innovation from tradition’, it is in a process of constant change and treads pioneering paths in many respects. The best example is the production and visitor centre HARDENBERG DISTILLERY in Nörten-Hardenberg, which focusses in particular on the regional premium segment. This includes German innovations such as VON HALLERS GIN, Beverbach Whiskey, HARDENBERG KORN and KINETIC SINGLE ESTATE GERMAN VODKA.

The whole portfolio of Hardenberg-Wilthen AG also comprises, alongside well-known German spirits brands from their own manufacturing, internationally established and successful premium spirits that are sold through food retailers and gastronomy in Germany. The product range includes all important categories – brandy, gin, Korn (grain brandies), herb liqueurs, liqueurs, rum, vodka and whiskey – as well as non-alcoholic distillates.

The transparency of the company can be experienced with all the senses on guided tours, at workshops and tastings on site, or digitally. Whether at the distillery with its visitor centre or at the KeilerLaden shop: you are right in the midst of where it is all happening, because pleasure is a shared experience at Hardenberg.

At the World Spirits Award, gold was awarded to MAJAWI Spiced Rum and VON HALLERS GIN FOREST.