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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Kavalan – Taiwan’s first single malt whisky

Taiwan’s natural resources gave rise to the founding of the country’s first whisky distillery. Behind the whisky is the King Car Group which operates companies in various sectors, including drinks, food, bio-technology, aquaculture among others. For years, they were looking for the perfect place for whisky production on the subtropical island, where hot, humid summers accelerate the maturation process. Yilan in the north-east of Taiwan was chosen due to the pure spring water of the Central Mountain Range and Snowy Mountain Range. The location also has the cleanest air in the country and is close to the Pacific, where the cool winds from Siberia can be felt in winter. An ideal setting for letting the whisky breathe in its casks.

The distillery was built in record time in just nine months with the first drops produced on 11 March 2006 and the first bottles of Kavalan issued in December 2008. Today, Kavalan is the most-sold product in this field. The company’s technical equipment includes copper distillation stills from overseas, various cask types (bourbon, sherry, American oak, etc.) and professional advisors – some with more than 30 years of experience in drinks manufacture.

The company’s results at the World Spirits Award are just as impressive as the dimensions of its distillery: as well as double gold for the Kavalan Solist Fino Sherry Single Cask Strength Single Malt Whisky, there were another 16 golds and one silver.

Martin Miller’s Gin – Unmistakable thanks to Icelandic spring water

With a global presence in more than 55 countries on all continents, Martin Miller is the largest independent gin brand in the world – supremely award-winning and with a highly complex production. The concept originated from three friends: Martin Miller, David Bromige and Andreas Versteegh. With the super premium product at the turn of the millennium, they triggered a real gin wave and managed to create an unexpected renaissance for the spirit classic which had, at that time, rather faded away.

The unique selling point of Martin Miller’s Gin is that it is the only gin for which spring water from Iceland is used. This is much purer than any other mineral water, has a low concentration of minerals, and complements the botanicals perfectly. The classic taste profile boasts perfectly balanced hints of citrus fruits and juniper. In contrast to other gin brands, for which demineralised water is used, with Martin Miller’s Gin the surface tension is maintained, which prevents fast evaporation. The pleasing result is a soft, almost tender sensation in the mouth without any sort of sharpness.

Some tea production philosophy flows into the making of the gin, whereby the botanicals are carefully macerated over a longer period in order to extract every nuance of essential oils and aromas. This can be compared to haute cuisine, where more gentle methods of preparation are also preferred. Pure perfectionism – work and cost intensive, but the end result is a magical elixir for the new millennium.