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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Grupo Osborne: Brandy with a symbolic power

Grupo Osborne is a Spanish family enterprise that has a traditional dedication to the production of wine and spirits. The company is based in El Puerto de Santa María. In 1956, the trademark of the company was created: the bull. As a big stand-up display on the roads of Spain, it had such a great effect that it is considered the unofficial national symbol even today. Osborne was founded in Cádiz in 1772 by Thomas Osborne Mann from Exeter, who wanted to sell wine in the region. He purchased various vineyards in El Puerto de Santa María, which were brought together later under one brand: Osborne. The long success story of the internationally renowned company is characterised by products with authenticity and prestige.

The history of Carlos goes back to the year 1889, when a cellarer in the town of Jerez discovered some mysterious barrels with exquisite brandy. Carlos I is distilled from the best white wines, and its highly aromatic heart is produced in the distillery’s own copper stills from the 19th century. The distillate then matures for 40 years in American oak sherry casks in which Amontillados and Olorosos from Jerez were once stored. The dynamic Criadera and Solera system and the great expertise of the master blender create brandies full of character. Carlos I Amontillado matures in centuries-old barrels from the Solera de Amontillado La Honda, founded in 1857. The harmonious combination of complex salty and mineral notes, interwoven with nutty impressions, offers a silky, elegant taste experience.

Carlos I and Carlos I Amontillado won Gold at the World Spirits Award 2025.