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Australian Distilling: Inspired by famous cities

The founder, Michael Hickinbotham, is one of the second generation of the family of distillers who helped shape Australia’s wine and spirits industry. Together with Dr. Graham Jones as Master Distiller he has created unique recipes for gin, inspired by the time he spent living and working in Australia.

The spirits have strong botanic signatures with regional and seasonal ingredients. All the way to the bottle, everything is especially designed with a particular city in mind, and each gin is distilled there in order to capture the city’s ‘spirit’.

The label on Adelaide Gin reflects the copper on which the foundations of the city stand. In the aroma, flowery notes of rose and lavender join forces with spices such as cardamom, juniper, coriander and nutmeg. Sydney Gin stands for the flora of this sunny region and its lively city vibe. The aroma carriers are lemon myrtle, lime peel and orange. The city’s stylish Art Deco architecture is captured in the bottle design, with images of Sydney Harbour Bridge and a hint of the elegance of the 1920s. Perth Gin was launched four days before the first Australian Gin Day (23rd November 2019). Distilled in beautiful Margaret River, warming boronia is paired with lemon myrtle. The golden label is a nod to the gold rush and sunshine, blue skies and the ocean. Brisbane Gin was introduced at the same time, with the freshness of kaffir limes and finger limes as well as ginger. Pink, chestnut brown and gold represent the youth of the ‘River City’, the celebration of nature, sunshine and good company.

At the World Spirits Award, there was gold for Adelaide Gin, Melbourne Gin, Sydney Gin and Perth Gin, and silver for Brisbane Gin.

Guqi Whisky Distillery: World-class Chinese whiskies

The combination of Chinese tradition and Western craftsmanship is the basis for this whisky of the future. Inspiration comes from different cultures, resulting in a fusion of Chinese fermentation know-how, French distillation finesse and Scottish ageing wisdom. The focus is on China, using the Baijiu solid method to increase the concentration of aromatic compounds. Camus’ patented process achieves the highest concentration of aromatic substances. Scottish knowledge is based on the use of bourbon, cognac and Changbai Mountain Mongolian oak casks. The icing on the cake is a Chinese herbal essence based on traditional medicinal herbs and medical wisdom.

The Guqi Whisky Distillery is a joint venture between the Gujinggong Group and the Camus Group. The huge facility in Bozhou comprises production, research, customer experience and sales. The distillery combines elements from the region, known for its spirits and traditional herbs, with distillation techniques associated with cognac and maturation in Scotch whisky. The production integrates tradition and modern technology: three-stage mashing with variable temperatures to optimise extraction of fermentable sugars from the grain, 168-hour fermentation for slow interaction between yeast and wort, and pot still distillation to separate and refine alcohol and the essence of the herbs. The grand finale is double distillation in small batches with selection of the head components: for the ‘LIGHT’ style, the best foreshots and the fruitiest and freshest components; for the ‘RICH’ style, the best foreshots and the richest, spiciest and most floral essences.

The two new makes, Light Single Malt and Rich Single Malt, received Silver at the World Spirits Award.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.