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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Magi – Rivo Gin: Magic in a bottle

The mountains, the wind, deep blue water, sparkling waves – the essence of all this is captured in each bottle of Rivo Gin and it conveys the magic of this location. You can feel yourself transported to a sunny spring day on Lake Como. A light breeze brings fresh fragrances of the herbal flowers, which grow on the mountainsides. Over centuries, they have been gathered by the women in the area to make traditional medicines, some even say they have magical healing properties. ‘Foreaging’ – the art of gathering wild herbs in ‘the wilderness’ – provides a connection to nature. The special combination of plants, which have never before been joined together in a gin, resulted in the ‘aroma bouquet’ of the Rivo as a unique imprint of the natural beauty of the region.

The twelve botanicals include thyme, aniseed and lemon balm, combined with juniper, coriander, cardamom and angelica. The aromatic herbs are harvested three times a year. A lot of time and skill is needed, but it is deeply satisfying manual work. Only the finest Italian corn brandy is used, and each ingredient is separately macerated and distilled. The botanicals are used when fresh, to intensify the aroma. Magic as a theme also inspires the packaging and labelling of Rivo Gin. Geometric lines combine to form abstract elements, which are symbolic of the mountains and the waves of the lake.

At the World Spirits Award, there was gold for RIVO Lake Como Foraged Gin.