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Ehrenwert GmbH: One recipe – two families


One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many dec-ades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that has once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story, which first began in the 18th century, with this herb liqueur, using the rec-ipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resur-rection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and their fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and, after a ten-day rest period, is bot-tled by hand. Ready to enjoy: neat and ice cold like in grandfather’s time, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was silver for Freudenfeuer Herb Liqueur.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Stroh – The Spirit of Austria

The traditional Stroh brand is a symbol of the Austrian attitude to life. Sebastian Stroh laid the foundation for the company’s success story in 1832 when he began the commercial production of liqueurs and rosolios. By 1926, 100 different specialities and 1.2 million bottles were already being produced. In 1969, Hanno Maurer-Stroh took over as the fifth generation manager of the family business at the age of 21 and redesigned it to suit the requirements of the modern market. In 1994, Stroh was the leading spirits brand in Austria and the brand is also sold in over 30 countries across the world. Following the merger with Stock and other changes, Harold Burstein, Managing Director of Stock Austria, took over the company management in August 2008 as part of a 100% management buyout. Stroh rum has been 100% produced in Austria since spring 2009 and is still refined using the finest essences and flavours.

The novelty STROH Fire is a liqueur based on a recipe from the 19th century that was believed lost. The combination of the distinctive STROH flavour and an infusion of the Hot Bird’s Eye chilli, which is also produced in the factory, has the potential of becoming the hot shot of the catering and bar scene. STROH Fire tastes good as an ice-cold shot or as a basis for spicy long drinks. It goes well with intensive soft drinks such as ginger beer or Almdudler.

At the World Spirits Award, there was gold for Stroh Fire Chili Spiced Liqueur.

Tarpa Manufaktúra – Tradition and trend from North Hungary

Tarpa was first documented for its fruits in a chronicle dating from as long ago as 1755. The village in the province of Szatmár on the banks of the river Tisza has a long-standing tradition in fruit processing and its fruit purées, in particular, are legendary. Over time, the fruit-processing began to disappear and the old recipes were quickly forgotten. The manufacturing company Tarpa Manufaktúra was established in 1996 against this background with the aim of re-instating the local culinary tradition, using regional raw materials. Today, the top quality product range includes about 40 organically certified products which are sold in many EU countries: fruit purées made from damson, sour cherry, apricot and quince, acacia honey and nuts, walnut oil, bell peppers and chilli and hearty vegetable products and fruit brandies.

The company only uses freshly harvested fruit based on traditional varieties, some of which are collected in the wild. Fruits are selected, washed, chopped and stirred in copper vessels to the required consistency with many village residents being engaged in these operations. Walnuts are shelled and packaged or pressed to make food oils. The acacia honey extracted by local organic beekeepers is used to flavour the fruit purées and packaged in small jars, either pure or with walnuts. In summer, freshly harvested bell peppers and aubergines are charcoal-grilled and processed to make Sakuska, a rustic spread for bread. All of the products are labelled and carefully packaged by hand. This enables the village to preserve its culinary traditions and helps to secure the existence of the region’s numerous small-scale farmers.

Classified as a First Class Distillery 2015, the Hungarian fruit processors were awarded gold for Apricot, silver for Apple Jonathan, Quince and Wild Plum, as well as bronze for Cherry Sour.