World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Glina Destillerie: The finest raw materials from their own fields

Not far from Berlin – about a 30-minute drive from the Reichstag – high-quality spirits have been produced since 1991. Since 2004, rye and single malt whisky have been made from champagne rye and spring barley from their own fields. The sandy earth streaked with loam and clay, combined with the mild climate in the Havel region, offers perfect conditions for crop cultivation, forming the basis for their mild and fruity whiskies. A fundamental role is also played by the water from their own 86-metre-deep Elisabeth spring.

The master distiller and owner Michael Schultz controls every step of the production process. “I am dedicated to my production with all my heart and do everything myself, from cultivation right through mash and distillation to barrel storage and filling.” As one of the few distilleries in Germany, Glina has a ten-year single malt in its product range that matures in three different barrels. Apart from whisky, gin is also produced and since 2020 the striking colour of Sir Henry Magic Blue has been attracting attention. To convey the high quality standards, each bottle bears the handprint of the master distiller. Glina stands for authentic whisky from the Margraviate of Brandenburg. The promise of “My hand for my product” is part of the company philosophy which they live and breathe.

At the World Spirits Award, gold was awarded to Sir Henry Gin + Grapefruit, Sir Henry Gin + Magic Blue and Glina RYE Whisky made from champagne rye, silver to Der Siedler Gin, Glina Single Malt Whisky in the Bordeaux barrel from Château Clos Fontaine 2012, Glina Single Malt Whisky 8 Years Triple Cask Strength and Glina Single Malt Whisky 10 Years Triple Cask Strength, and bronze to Sir Henry Gin and Glina Single Malt Whisky Ex Siedlerhof Knupper-Kirschwein-Fass and the First Class Distillery classification.

Destillerie Freihof: Perfectly crafted Austrian spirits

Originating from the Freihof inn in Lustenau, the distillery developed into one of the leading distilleries in Austria under Gebhard Hämmerle. Currently his grandson, Johann J. Drexel, runs the family business in its fifth generation – since 1885 they have been dedicated to producing fine fruit brandies.

The basis of their success story is the knowledge of where the best fruits grow, to harvest them at the perfect moment, and then to concentrate on the best processing, fermentation, distillation and storage. Work on the quality of the distillates is carried out with passion and without any addition of flavourings and aromas to the fine brandies and schnapps.

Under the brand name Privatbrennerei Gebhard Hämmerle, selected top quality batches of each harvest year have been processed separately for over 60 years. More information can be found at: www.haemmerle.com. The products of the Freihof 1885 brand bring together honest, crafted Austrian spirits with innovative ideas and applications. More information can be found at: https://1885.freihof.com/.

The diverse product range includes the brand name spirits ‘Hauser Tradition’ – the essence of the Tyrolean mountains – and ‘Seyringer Schlossbrände’ – filled into bottles with handles following a design that is over 150 years old.

At the World Spirits Award, there was gold for Freihof Jagertee, Hauser Tradition Enzian (gentian), Hauser Tradition Himbeer (raspberry), and silver for Hauser Tradition Williams (pear), Hauser Tradition Marille (apricot), Seyringer Schlossbrände Williams (pear) and Seyringer Schlossbrände Marille (apricot).