World-Spirits Online Guide Abo – order now

Guqi Whisky Distillery: World-class Chinese whiskies

The combination of Chinese tradition and Western craftsmanship is the basis for this whisky of the future. Inspiration comes from different cultures, resulting in a fusion of Chinese fermentation know-how, French distillation finesse and Scottish ageing wisdom. The focus is on China, using the Baijiu solid method to increase the concentration of aromatic compounds. Camus’ patented process achieves the highest concentration of aromatic substances. Scottish knowledge is based on the use of bourbon, cognac and Changbai Mountain Mongolian oak casks. The icing on the cake is a Chinese herbal essence based on traditional medicinal herbs and medical wisdom.

The Guqi Whisky Distillery is a joint venture between the Gujinggong Group and the Camus Group. The huge facility in Bozhou comprises production, research, customer experience and sales. The distillery combines elements from the region, known for its spirits and traditional herbs, with distillation techniques associated with cognac and maturation in Scotch whisky. The production integrates tradition and modern technology: three-stage mashing with variable temperatures to optimise extraction of fermentable sugars from the grain, 168-hour fermentation for slow interaction between yeast and wort, and pot still distillation to separate and refine alcohol and the essence of the herbs. The grand finale is double distillation in small batches with selection of the head components: for the ‘LIGHT’ style, the best foreshots and the fruitiest and freshest components; for the ‘RICH’ style, the best foreshots and the richest, spiciest and most floral essences.

The two new makes, Light Single Malt and Rich Single Malt, received Silver at the World Spirits Award.

Rum Company – Simply the smoothest

Spencer Antle, founder of the Island Company in Florida, had the idea for a rum to fill a niche in the luxury rum market. “I wanted to create a rum that appeals to women and men alike. On my travels through the Caribbean, I noticed that women are not particularly keen on rum. Drunk neat, it is simply too harsh for many, and in a mixed drink, too overpowering.” Following the motto ‘simply the smoothest’, he created a rum that is mild and smooth – and practically disappears in every tropical cocktail. The light (blond) rum is not at all ‘invisible’ in its elegant, slim bottle with the (sea) blue cap – a real eye-catcher!

The Island Company Rum is produced in Trinidad, is distilled five times and matures for three years. With a hint of vanilla and wild honey – without sugar, gluten or carbohydrates – it can be enjoyed at any time. For this small escape from day-to-day life you don’t have to be on the beach or on a sailing boat in the Caribbean.

The newest luxury product from the innovative company is the Island Company Rum Cake, a rich cake with – not surprisingly – a hint of vanilla and honey.

At the World Spirits Award, there was gold for Island Company Rum.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.