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Wilhelm Horn – Brand name spirits with a local tradition

In 1923, Wilhelm Horn opened a brandy and liqueur shop on Menckestraße in Leipzig, and following successful expansion, HORN’s Weinstuben wine lounge was opened in Südstadt in 1931. By 1933, the company had 46 branches and 75 subsidiaries, to which wine distillery and vermouth production were added. The newly constructed Wilhelm Horn Branntwein & Likörfabrik became a leading company in the German wine and spirits business, with a wide range of brand name products with the slogan “Wine and corn – always from Horn”. Following the disruption of the Second World War, the company was nationalised in 1972 and taken back into private ownership in 1991.

In 2005, Klaus Horn passed on the enormous potential of brand names and recipes in the Leipzig tradition to Wilhelm Horn Markenspirituosen GmbH, founded by Lutz Thielemann and Thomas Schneider. In the spirit of the founding family, they breathed new life into the company and moved to Bayrischer Platz. There they manufacture high proof spirits rooted in the region, such as Echter Leipziger Allasch, Leipziger Kräuter Wilhelm or Long Horn Handcrafted Lipsk Dry Gin. The juniper aroma combines with lavender, coriander and lime blossom – the latter a reverence to the many lime trees in the town of Leipzig, centuries ago known to the Slavs as Lipsk, the ‘lime place’.

At the World Spirits Award, there was gold for the caraway speciality Echter Leipziger Allasch, and silver for Long Horn Handcrafted Lipsk Dry Gin.

Eagles Mountain Distillery: Ostalpen in the Mürzer Oberland nature reserve

For quite some years, Werner and Angela Ultsch have been dedicating themselves to the development of innovative alpine drinks, whereby they attach great importance to protecting nature and supporting the region. Werner Ultsch, a pioneer of Austrian natural cuisine, has many decades of experience not only as a chef in fine gastronomy, but also as a hotelier and project developer in the areas of health and tourism. His culinary understanding has always been closely associated with local agriculture.

In 2022 with the takeover of a traditional distillery in Upper Styria, a further alpine site was added for the brands Alperitif® and Alperitivo®. The basis for their production are medicinal herb cultures in the Tyrolean Wipptal valley, where at 1,350 metres above sea level many thousands of masterwort and angelica plants provide the valuable main raw ingredients for both the alcoholic and alcohol-free drinks. In cooperation with organic farmers, a sustainable and regional raw material supply is ensured.

Experiences from the southern Alpine arc (Alpes-Maritimes) provided the inspiration for supplementing the Alperitif® gin liqueur with the Alperitif® Maritim. In 2023, the product range was widened with the novelty Eagles Bready, whereby the alcohol was distilled from ‘yesterday’s bread’ and refined to a wholesome liqueur for hot drinks with alpine herbs, roots and berry juices stored for many months. In addition, there is the Alperitif® ALPINE GIN cum Imperatoria – a strong masterwort gin with a volume percent of 48.

At the World Spirits Award, gold was awarded to Alperitif® Maritim and Alperitif® ALPINE GIN cum Imperatoria, and silver to Eagles Bready.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.