World-Spirits Online Guide Abo – order now

Stroh – The Spirit of Austria

The traditional Stroh brand is a symbol of the Austrian attitude to life. Sebastian Stroh laid the foundation for the company’s success story in 1832 when he began the commercial production of liqueurs and rosolios. By 1926, 100 different specialities and 1.2 million bottles were already being produced. In 1969, Hanno Maurer-Stroh took over as the fifth generation manager of the family business at the age of 21 and redesigned it to suit the requirements of the modern market. In 1994, Stroh was the leading spirits brand in Austria and the brand is also sold in over 30 countries across the world. Following the merger with Stock and other changes, Harold Burstein, Managing Director of Stock Austria, took over the company management in August 2008 as part of a 100% management buyout. Stroh rum has been 100% produced in Austria since spring 2009 and is still refined using the finest essences and flavours.

The novelty STROH Fire is a liqueur based on a recipe from the 19th century that was believed lost. The combination of the distinctive STROH flavour and an infusion of the Hot Bird’s Eye chilli, which is also produced in the factory, has the potential of becoming the hot shot of the catering and bar scene. STROH Fire tastes good as an ice-cold shot or as a basis for spicy long drinks. It goes well with intensive soft drinks such as ginger beer or Almdudler.

At the World Spirits Award, there was gold for Stroh Fire Chili Spiced Liqueur.

Samalens - Specialists with a long-standing tradition

The homeland of the Armagnac is the Gascony region, which was awarded the patent for the special "Alambic Armagnacais" distilling process by Louis XVII. in 1818. Unlike cognac, which is distilled twice, Armagnac is distilled only once in large copper stills.

The Armagnac manufacturer Samalens of Laujuzan was founded in 1882 by Jean Samalens. Today, Pierre Samalens is at the head of the family business. The best Armagnacs are produced here at the heart of the vineyards and oak forests. The wines come exclusively from excellent locations in the Bas-Armagnac region, which experts claim supplies the highest quality - connoisseurs certainly appreciate the finesse and delicate fruit aromas of the products. The distilled wines are then matured under optimal conditions over many years in new oak casks, made of course from hand-crafted Gascony wood.

The largest distillery in the area was renovated in 1973 and now produces various qualities ranging from the VSOP to the Vieille Relique. The youngest Armagnac of this powerful blend is 15 years old. Long-standing tradition and modern technology are certainly no contradiction at Samalens with traditional distilling facilities and electronic controls both in use. A great deal of care goes into the equipment used: the exclusive carafes are of particular note and have enjoyed considerable success even in Japan and Taiwan, both very difficult markets. The company's treasure chest contains one of the most significant collections of old Armagnacs dating back to 1888.

Both Armagnacs impressed at the World-Spirits Award with gold for the VSOP and the Gold Single de Samalens.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.