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Seyringer Schlossbrände – Long-standing Austrian schnapps culture

According to the motto of Seyringer Schlossbrände, things which have always been good still taste excellent today. The “good old days” are being brought back to life through the product accessories. The company’s brand image was carefully revised in 2006, taking account of its historical aspect. The new features include a special bottle with a handle, exclusively crafted for the company on the basis of a design that is more than 150 years old. With bottle sizes of 0.5, 0.2 and “handy” 0.04 litres, many needs are met.

Seyringer Schlossbrände products combine tradition and taste. Prepared on the basis of traditional rules of the art of distilling, the specialities embody both the past and the future. With their reference to the imperial history – “kaiserlich-königliche Schnaps-Kultur” – and the respective design, Seyringer Schlossbrände’s market presence is bound to be a success. The brand’s symbolism convinces in a variety of different uses – such as the design of small souvenirs or special promotions in the retail trade.

Seyring Castle, in imperial times a country estate, lends its name to the eponymous castle spirits, representing a part of the Austrian spirits culture. The broad range of products comprises traditional Austrian fruit spirits, fruit schnapps and fruit liqueurs, such as Williams pear, apricot, plum, cherry, raspberry, “Obstler” (mixed fruit schnapps) and gentian spirits. Liqueurs on a fruit juice and fruit distillate basis made according to ancient recipes represent an innovation.

The classics – Jagatee (tea with schnapps), apricot liqueur and gentian were all awarded gold at the World-Spirits Award, and the cherry liqueur received a silver. There were also three golds in the fruit spirits category.

Aeijst: Making gin an experience

Spelt Aeijst, pronounced ‘eye-st’ – the Styrian dialect word for the branches on which botanicals grow. It is actually a London Dry Gin, but the name Styrian Pale Gin describes its own special style. The simple design of the bottle is reflected in its taste: clear and pure, both inside and out. 25 years ago, Wolfgang Thomann discovered schnapps distilling. With an old copper vat, fruit from his own garden and a few helpers he distilled alcohol for the first time. Since September 2018 there has been a new production site in St. Nikolai im Sausal, with a distillery open for tours and rooms for events and tastings. The centrepiece of the former winegrower’s house is a 400-litre copper vat.

Aeijst Gin is stored for one year in a new French barrique from Vosges, and another year in a rum barrel (18-year-old rum). It is bottled into hand-blown and signed bottles from the Viennese glassworks Comploj, limited to 500 bottles. Following this classic barrel aged gin and some experiments, Aeijst Umbra was created, a new definition of gin. “For us it is the spirit par excellence. Made from organic botanicals and natural spring water, slowly distilled in small batches, and unfiltered. An interpretation that breaks with well-known gin tastes.” New to the product range is Aeijst Peat, the first of its kind in Austria. It is a gin made from juniper berries that were smoked over Styrian peat from the Garanas high moor in western Styria.

At the World Spirits Award, there was double gold for Aeijst Peat Gin (Spirit of the Year & World Spirits Award 2021).

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.