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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Asbach: Together is best

This specialist spirit from Rüdesheim am Rhein has been successful for more than 125 years thanks to its strict philosophy about its brand and its quality. The proof is reflected in its 87% brand recognition and being distinguished as ‘Brand of the Century’. Extraordinary quality is guaranteed by an elaborate distillation method and lengthy storage of the distillates in Limousin oak in a unique cask store: over 20,000 casks contain more than 120 valuable brandies which are up to 65 years old. Asbach specialities are composed of up to 20 individual distillates of different ages.

The company dates back to 1892 when Hugo Asbach turned his back on his adopted homeland of France and fulfilled his dream of setting up his own company in Rüdesheim. He used his knowledge to create a product which was on a par with French cognac, yet at the same time paid special attention to German tastes. The product range has been extended several times during the company’s history. Since 2021, the Asbach brand has been using its well-known, traditional logo, but has kept the modern version of the labels from the year 2019.

The World Class Distillery 2022 received gold for Asbach Original aged 3 years, Asbach matured for 8 years, Asbach Selection 21 years and Asbach Uralt. Silver was awarded to Asbach matured for 15 years.

Altvater Gessler – Specialities with great tradition

At the end of the 19th century and in the first half of the 20th century, ‘Altvater Gessler’ and ‘J.A. Baczewski’ were well-known brand names, associated with a large variety of high quality alcoholic drinks.

The roots of the company date way back to the 18th century, and the branch, which was founded in Silesia in 1873, gained great importance with the slogan ‘3 words: Altvater – Gessler – Jägerndorf’. It became a purveyor to the court of the Austro-Hungarian Emperor and was awarded gold medals at the world exhibitions in 1888 in Melbourne and St. Petersburg, in 1889 in Barcelona and Brussels, in 1900 in Paris, and in 1904 in Vienna. After the collapse of the Empire, individual businesses were founded in the successor states and licences were issued to manufacturers of Gessler products. After the Second World War, most of the businesses in Eastern Europe were nationalised. Only Vienna remained in the possession of the Gessler family and was run for 60 years by Eduard Gessler. Exports were expanded to Australia, Africa and America. In 1980, his son Elek re-established the company under the name ‘Altvater Gessler – J.A. Baczewski GmbH’: which is still a famous name for spirit specialities following old traditions today.

Classified as a First Class Distillery in 2019, there was double gold for J.A. Baczewski Piolunowka, gold for J.A. Baczewski Orzechowka, Gin Monopolowa, Vodka Monopolowa, J.A. Baczewski Ovovit, J.A. Baczewski Suweren and J.A. Baczewski Whisky, silver for J.A. Baczewski Pomeranczowka and J.A. Baczewski Jezynowka, and bronze for J.A. Baczewski Morelowka and J.A. Baczewski Wisniowka.