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Destillerie Josef Hofer: The finest stone pine schnapps

In the Styrian Enns Valley, at the foot of Mount Grimming, lies Irdning-Donnersbachtal. The Josef Hofer family business has been on the main square since 1797, now in the eighth generation. The stone pine schnapps plays an important role in the production of spirits and liqueurs. Since 2005, the Zirbenz Stone Pine Liqueur has been exported to the best resorts in the United States.

A stone pine spirit in its original form only needs pure alcohol and some sugar. 35 percent alcohol by volume gives an ideal combination of flavour and sharpness. The colour is typical with light blue-violet tones. Picking the cones is a risky job, as they hang on the outermost branches. And it has to be done quickly, because, due to the exothermal fermentation processes, the resin begins to seep out, leading to a bitterness which makes the cones unusable. Production begins after visual inspection of the cones: perfect examples are red throughout when cut open. They are left in a mixture of alcohol and water, depending on temperature and maturity, for two to three weeks. Once the sugar has been added, the alcohol content is regulated and, after a short resting period, the filtration and bottling follow.

‘Zirbenz trifft Barrique’ (Zirbenz meets barrique) is matured for six months in a new barrique made of American oak. The reddish-brown colour evokes whisky, while the aroma brings together stone pine with kiln-dry notes, hints of rum, tobacco and wood. A schnapps with strong bitter aromas from the roots of yellow gentian, which are washed and set in pure alcohol for two weeks, is a rarity.

At the World Spirits Award, there was gold for Zirbenz, as well as silver for Zirbenz trifft Barrique and Enzian (gentian).

Wyborowa – The vodka of a master

“The Wyborowa product portfolio has its roots in decades of tradition and extensive know-how,” says Tadeusz Rusek, Senior Brand Manager at Wyborowa Pernod Ricard. The Pernod Ricard Group has operated in Poland since the mid-1990s and, in 2001, took on the Wyborowa brand. The company specialises in the dynamic development of international brands in the premium sector and strengthening competitiveness in the home vodka sector in Poland. “We decided to show consumers what the traditional means of production are, which is why we introduced our Master Distiller, Lukasz Karmowski. The name of the vodka, Wyborowa od Mistrza, refers to his creation, and the picture on the label is an expression of our recognition and respect for him,” Rusek adds.

The Master Distiller says: “I am very grateful to my father for showing me how to carry on the family tradition. I believe that distillation was my calling, and I am so happy that the cooperation with Wyborowa Pernod Ricard means that this special vodka will soon be available all across the country. I value all the initiatives that contribute to maintaining the culture of traditional distillation and that focus on the people themselves who play a key role in this.” This vodka is only produced in one distillery using locally grown rye. The specially designed, frosted glass bottle and the label with the historical sketch of the distillery and the picture of the master distiller underline the uniqueness of the content.

At the World Spirits Award, there was gold for Wyborowa od Mistrza.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Berentzen Group: 250 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2025, there was Gold for Doornkaat Norden Sea Salt Gin and Tres Países Premium Rum.