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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Diageo India: Single malt with the spirit of the desert

Diageo India, as a subsidiary of the world market leader Diageo, is the leading alcoholic drinks company in the country with a wide portfolio of over 50 spirits brands – old and new, big and small, global and local, in almost every price segment in every category. Each spirit has its own story to tell – of tradition, craftsmanship, innovative production and inspiring design. One of these is Godawan whisky.

It was born in Rajasthan, an area with a flourishing heritage of proud artisans who uphold old traditions and foster a rich culture of art, design, music and architecture. This heritage is also a cornerstone in the production of the single malt – from the grain to the glass – in an exceptional environment. It makes use of the heat in the extreme climate and of local ingredients, to create malts with a great depth of taste. The basis is locally sourced, six-row barley, a crop with a higher protein content, slowly distilled after malting and matured at high temperatures. It is then finalised in special barrels with Indian plant substances, ensuring an authentic taste. The bottle sports a giant bustard, a bird that symbolises the exceptional culture of the region. Once present throughout India, the shrinking habitats are driving the majestic bird to extinction. The last of the remaining 150 birds have found refuge in the rough desert of Rajasthan.

At the World Spirits Award, silver was awarded to Godawan Single Malt Rich and Rounded Artisan Whisky, Godawan Single Malt Fruit and Spice Artisan Whisky.

Korn- und Edelobstbrennerei Schlitzer: Enjoyment backed by history

The foundation stone was laid in 1585 by Count Eustach von Schlitz, who first brewed beer in the little village of Sandlofs – today a district of the town of Schlitz. In 1616, a distillery was built next to the brewery, and then a good 100 years later a new building was constructed at the Auerhahn brewery, as it was called back then. It is documented that the Counts of Schlitz owned the distilling rights from 1732. Over centuries, grain spirit was made from regional wheat in this area. In the 1950s, the distillery was relocated to its present-day site, the former count’s sheep farm. In 1969, the Graf Görtz’sche Kornbrennerei along with the Karlshof was transferred to the ownership of the state of Hesse and was a state enterprise until 30 September 2006. In 2006, the town of Schlitz bought the company and founded Schlitzer Korn- und Edelobstbrennerei GmbH, with Schlitz (90%) and Hünfeld (10%) as stakeholders.

The product range is comprised of grain and fine fruit brandies, as well as fruit and herb liqueurs, and since the beginning of the 1980s also whisky. Managing Director Tobias Wiedelbach and his team continue to create the finest brandies at the same site, even though the head office and owners have changed. Many of the products draw on centuries-old recipes. The long-established distillery in the picturesque castle town is also a worthwhile tourist destination. Guided tours take you through the grain and whisky distillery, distillation, storage cellar, fine fruit distillery and bottling plant, showing the varied world of distilling. The outlet sales point has been newly designed, using original Schlitz barrels.

At the World Spirits Award, Milde Himbeere (raspberry) achieved gold, while Whisky Liqueur and Burgen Dry Gin achieved silver.