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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Brennerei Ehringhausen: 700 years of tradition

The history of the Ehringhausen farm begins in 1237, at that time known as Haus Edrinchhausen. The traditional name, Erich, became the name of the farm, as well as the family’s surname and the name of the products. The Korn (grain distillate) distillery was founded in 1962. 30 years later an exceptional and, for its time ground-breaking, idea was born: to produce spirits organically, with spelt instead of wheat. In 2012, the siblings Theres and Georg Glitz-Ehringhausen took over their parents’ distillery and continued their handicraft in the third generation, creatively and in close contact with nature.

“For us, Korn is more than just a regional speciality. Korn is our inspiration! We look for the best organic ingredients and new recipes with unusual flavours with a Korn distillate base. We want to contribute to the production of high-quality, regional products and to give versatile Korn a new lease on life.”

The new wooden barrel collection has been named after their great-great-grandfather. Known for his extravagant ways and good taste, his nickname was ‘the little Lord’. Around 130 years ago, he was the first farmer in Ehringhausen to cultivate spelt and also planted an oak forest. The great-great-uncle’s herbarium became the source for aroma experiments that resulted in five gins. The base is a mild Korn distillate made from regional organic wheat.

At the World Spirits Award, there was gold for Der Kleine Lord N° 6, Rye Whisky N° 2, Jos. Garden Dry Gin Blutorange (blood orange), Jos. Garden Red – Bitter Spritz Aperitif Liqueur, Classic Ladies Orangen Eier Crème (orange egg cream liqueur) and Classic Ladies Eier Creme Likör (egg cream liqueur), and silver for Dinkelkorn holzfassgelagert (spelt distillate matured in a wooden cask), Brennerei Ehringhausen Zitronengeist (lemon spirit) and Brennerei Ehringhausen Orangengeist (orange spirit

Prodal'94 – Strong brands from Romania

Founded nearly 15 years ago, Prodal is now one of the largest producers of alcoholic drinks in Romania. Two stars from the product range – and market leaders in each of their categories – are the Wembley Dry Gin and Stalinskaya Vodka. The distinctive bottle and label designs come from the internationally recognised London company Claessens, a specialist on the international drinks market. At the World Spirits Award, the gin rated excellent, with double gold (Spirit of the Year 2014). The vodka received a gold medal.

The name Stalinskaya comes from the Russian word ‘stal’, which can be translated as ‘hard as steel’. Following an old Russian recipe, the vodka is produced with the most modern technology, the base ingredient is premium alcohol from the best grain. Stalinskaya came on the market in 1996 and grew constantly, today it is the number one with about 40% market share. The brand’s central motto, ‘For the strong’, is a central theme through all the advertising campaigns, whether print, film or video. Lots of ice and snow, a large dose of the male spirit for adventure, and always with a friend at their side – this also describes Stalinskaya: pure and authentic, and of the best quality.

The Wembley London Dry Gin came on the market in 2001 and became market leader in only eight months. It is still the most popular gin in Romania. Based on a traditional English recipe, distilled with the latest technology, it is ‘very British’. The name Wembley also evokes a district with history, and strong links to the concepts of entertainment and happiness. Londoners’ penchant for traditional values is underlined by the label design with the symbol of the British crown.