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Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Korn- und Edelobstbrennerei Schlitzer: Enjoyment backed by history

The foundation stone was laid in 1585 by Count Eustach von Schlitz, who first brewed beer in the little village of Sandlofs – today a district of the town of Schlitz. In 1616, a distillery was built next to the brewery, and then a good 100 years later a new building was constructed at the Auerhahn brewery, as it was called back then. It is documented that the Counts of Schlitz owned the distilling rights from 1732. Over centuries, grain spirit was made from regional wheat in this area. In the 1950s, the distillery was relocated to its present-day site, the former count’s sheep farm. In 1969, the Graf Görtz’sche Kornbrennerei along with the Karlshof was transferred to the ownership of the state of Hesse and was a state enterprise until 30 September 2006. In 2006, the town of Schlitz bought the company and founded Schlitzer Korn- und Edelobstbrennerei GmbH, with Schlitz (90%) and Hünfeld (10%) as stakeholders.

The product range is comprised of grain and fine fruit brandies, as well as fruit and herb liqueurs, and since the beginning of the 1980s also whisky. Managing Director Tobias Wiedelbach and his team continue to create the finest brandies at the same site, even though the head office and owners have changed. Many of the products draw on centuries-old recipes. The long-established distillery in the picturesque castle town is also a worthwhile tourist destination. Guided tours take you through the grain and whisky distillery, distillation, storage cellar, fine fruit distillery and bottling plant, showing the varied world of distilling. The outlet sales point has been newly designed, using original Schlitz barrels.

At the World Spirits Award, Milde Himbeere (raspberry) achieved gold, while Whisky Liqueur and Burgen Dry Gin achieved silver.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.