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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kesselbrüder: World-first from Vienna

At the beginning of December 2018, Florian Koller, Thomas Tirmantinger and Achim Brock presented ‘Klimt Wien Gin’. They wanted a memorial for the Art Nouveau painter and to capture the way of life at the turn of the century in a bottle. “We have the philosophy, we have the ingenious product and we have the patron saint of the creative Viennese eroticism: Gustav Klimt.” This is how Achim Brock describes the idea behind the gin creation. Florian Koller continues: “Gustav Klimt represents the intellectual, charming, creative, deca-dent and erotic Vienna from the past and the modern day. We absolutely wanted to focus on that.” Thomas Tirmantinger enthuses on the effect of the superplants involved: “Lady’s mantle is one of our favourites, this plant that is indigenous to Europe has a relaxing effect on the female lower abdomen, the stinging nettle stimulates blood circulation in the genitals, and the superplant, the bishop’s cap cactus from Japan, increases libido and semen production in men.”

13 months of intensive product development were necessary to create the first ‘functional erotic gin in the world’. Eight highly dosed, strongly aphrodisiac botanicals were added to the basic recipe using a special mac-eration procedure whereby the gin gains in maturity, potency, expression and eroticism. The mostly indige-nous botanicals can be clearly recognised, produced in a special infusion procedure.

At the World Spirits Award, there was silver for Wien Gin and Klimt Wien Gin.

Destilería Serrallés

Puerto Rico is world-famous for excellent rum, and one of the oldest family-run businesses with a perfect grasp of traditional craftsmanship is the Destilería Serrallés, founded in 1865. The beginning of their success story, however, lies even further back, as the family, originally from Catalonia, had already settled near the town of Ponce on the southern coast of the island in the 1830s. Their ‘Hacienda Mercedita’ became a proper town with workers’ settlements and its own railway – and a major exporter of cane sugar. The first barrels of rum were produced by Juan Serrallés with a copper pot still which he had imported from France.

These days the production process is a multiple distillation system with activated carbon filtration as a basis for clear, pure rum. Storage and maturation of the rum takes place in American oak barrels. The careful compilation of the blend is based on recipes passed down through the Serrallés family and perfected over six generations. The result is a portfolio of authentic rums from the region, with the flagship Don Q, the best-selling rum on the island. Incidentally, Don Q stands for Don Quijote, whose picture is on the bottles.

The World Class Distillery 2019 received gold for Don Q Añejo, Don Q Gran Añejo, Don Q Gold, Don Q Cristal Rum, Don Q Coco Rum, Don Q Pina, Don Q Double Aged Vermouth Cask Finish Rum, and silver for Don Q Oak Barrel aged Spiced Rum.