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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Stiegl-Gut Wildshut: Enjoyment in the rhythm of nature

If you are looking for something a little special, Stiegl-Gut Wildshut, around 30 kilometres to the north of Salzburg, is a refuge for those who still believe in the good things in life. The company is passionately dedicated to producing high-quality raw materials and organic products. In the restaurant and guesthouse, the energy is focused on enjoying the moment and celebrating life. The estate in its diversity is an inviting place for encounters and exchanges, to meet and interact as well as somewhere to recharge and reflect. The Wildshut workshops offer creative activities and courses all year round.

On their organic farm, the focus is on biodiversity, circular economy and a new, sustainable way of doing business. They grow hops and keep traditional old grain varieties alive. The company’s own spring ensures the best water quality for the foundation of their high-quality specialist beverages. Originally created as an estate for making beer, Wildshut has developed into a think tank and experimental kitchen which thrives on creativity. So, in addition to their exceptional beer specialities, the company has also been dedicating itself for several years now to spirits that are as unique as the place where they are created. Besides various beer brandies, there are other high-proof distillates of exceptional quality such as Wildshut Organic Hops Gin – with hops, lemon, juniper, mountain pine and other botanicals – and Wildshut Organic Whisky.

At the World Spirits Award 2026, there was Double Gold for Wildshut Organic Hops Gin, and Gold for Wildshut Organic Whisky N°12.

Maass – Tyrolean mountain apricot and Fiss barley

In the heart of the Tyrolean mountains, surrounded by mighty three thousand metre high peaks, is one of Austria’s largest apricot plantations. At an altitude of nearly 900 metres at the entrance to the wild and idyllic Kaunertal valley, there are approximately 10,000 apricot trees. Next to an ancient Roman tower – which is where the farm name ‘Turabauer’ originates – you will find an architectural gem, the Maass open distillery in Prutz. Crystal-clear mountain air and pure spring water from the Central Alps make the fruit at Gerhard Maass’ family business ripen to the best quality.

The ‘imperial barley’ is something special, cultivated in the interwar period by Karl Röck and grown until the 1960s on the Fiss sun plateau. This variety is very productive, easy to grow and resistant to pests. In earlier times, it was exported as far as America, until it was displaced by a Bavarian barley variety and forgotten for many decades. Today it is experiencing a renaissance – the barley is certified and of the highest quality. On an area of around 40 hectares it is once again being cultivated, and a small innovative group of farmers, including Maass Distillery and the Zillertal Brewery, have developed new, regional products from it, ranging from a regional bread to beer and brandy – and what Gerhard Maass has produced from it, is absolutely fascinating.

The World Class Distillery 2017 (Distillery of the Year Gold & World Spirits Award 2017 OBB) received double gold for Gerste Imperial Holz (barley) and Single Malt Whisky – Imperial Malt Blend, gold for wild cherry, orange muscatel, apricot (wood), gentian and Gin by Maass brand.