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Pernod Ricard: 200 years of Beefeater

Pernod Ricard was founded in 1975 through the merger of Ricard and Pernod and has developed steadily through organic growth and acquisitions. One of the most renowned portfolios in the sector is present on over 70 markets worldwide – including 19 brands among the world’s top 100.

Beefeater is the most prize-winning gin brand and the only classic gin that is distilled in London. The first seat of the brand, the Chelsea Distillery, was built in 1820 and bought in 1863 by James Burrough. The first Dry Gin in the London style was made there, and became known worldwide as Beefeater. The recipe has remained practically unchanged to this day, tried and tested by the master distiller Desmond Payne. Beefeater Dry is the world’s leading premium gin, Beefeater 24 is a super premium gin with Japanese and Chinese teas catering to the trends of contemporary cocktail culture. The range is rounded off by Beefeater Pink Strawberry, Beefeater Blood Orange and Beefeater Burrough’s Reserve, a handmade gin from an oak barrel.

The new bottle design – timeless and high-quality – evokes historical London brick. It brings together established and modern elements, as well as sustainability: the bottle is 100% recyclable, the plastic top is replaced by an aluminium cap, saving 410 tons of plastic a year.

Gold was awarded to Beefeater 24 and silver to Beefeater London Dry at the World Spirits Award.

Edgar Wernbacher – Authenticity from Hochsteiermark

For over 65 years, the Wernbacher family business has been known for stylish, traditional costume fashion. This means the best quality of materials and high-quality workmanship just as much as the love of tradition and its modern interpretation. This philosophy also applies to the distillery. “My grandfather was a connoisseur, and I also became a gourmet. A few years ago, my dreams came true with the opening of the new traditional costume shop and distillery. With the traditional costumes, our company is based on tradition, honesty, consistency and living handicrafts, and that is also reflected in our fine brandies. The time is right for honest and authentic concepts and products.”

The raw materials largely originate from the region: “Waldheimat – Semmering – Veitsch” which is how the easternmost area of Hochsteiermark is known. Fresh fruit is sorted by hand, cooled and prepared for the mash. Free from additives or sugar, distillation is carried out according to traditional double distilling methods in copper boilers. The resulting products have an unmistakable, genuine fruity character. The new product is Gin Bumm, which carries the ‘emblem’ of the company on its label – the stone sheep ram Ötzi. The idea arose during a gin tasting in London, and the final result is a very clear, high-quality London Dry Gin. Among the 13 botanicals, lavender, citrus and wild fennel determine the taste as well as juniper berries.

At the World Spirits Award, there was gold for Rosenapfel (apple), Der Nimbus Apfel Cuvée (apple), Der Mythos Obst Cuvée (fruits), Schafnase Apfel (apple), and silver for Edgar’s Gin Bumm and red Williams pear.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.