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Avatea: Renaissance of an exceptional product

Arue is a French municipality with around 10,000 inhabitants in the northeast of Tahiti in the overseas territory of French Polynesia. The first pure rum is distilled and bottled here as the result of a research project. It took almost six years to track down the traditional sugar cane varieties and start to grow them again on virgin land. The Avatea company, based in the town of Paea, provided the know-how, namely twenty years of experience in the distillation of spirits. The rather satisfying result is Mana’o Tahiti rum, whose name means ‘to think of’ or ‘remember’ something in the local language, Reo. It is a tribute to the rediscovered raw materials, which today are organically farmed.

Mana’o is a prime press rum based on a single uninterrupted initial process. The sugar cane stalks are cut early in the morning while it is still cool and immediately transported to the mill and crushed without the addition of water. The resulting juice is filtered and fermented on site by adding organic yeast, reaching five percent by volume after five days. Further processing takes place in Paea, where the product is distilled and only the heart is left to mature. The cask strength of 89 percent by volume is gradually reduced to 60 percent to ensure that the fine aromas are preserved. This is followed by at least six months of ageing in 3,000-litre stainless steel tanks. The selected distillates are then sent to Rangiroa atoll to mature further in French oak barrels under the influence of the sea air.

At the World Spirits Award 2025, there was Double Gold for Mana’o Rangiroa and Mana’o Tahiti Blanc, and Gold for Mana’o Tahiti Paille.

St. Lucia Distillers – The Gold Standard for Rum

“St. Lucia Distillers is small, innovative and focussed on quality”, explains company director Michael Speakman. “Producing premium rum is the core focus of our corporate philosophy, and closely related with it are all other market activities. The members of our team are not afraid of taking risks and we innovate. We like to experiment with the production process and are delighted if this results in the creation of world class products.”

The company was founded in 1972 based on two long-established firms: the Barnard Family Estate in Dennery and Geest in the Roseau Valley, which is now the current site. Back then, the company was a mass producer of basic rum. Over the years, it has developed to become a specialist in premium rum with a comprehensive selection on offer today. Visitors to the St. Lucia Distillers are taken on a journey into the world of rum – ideally as part of a tour. The cultural heritage of this Caribbean island and its traditional rum production are brought to life. From the vats of molasses, which are full of the liquid, aromatic raw material, to the shiny copper tanks and oak casks (Bourbon to Port) to the storage and maturation of the rum.

The World Class Distillery 2018 (Distillery of the Year 2018 – Gold) won double gold for 1931 Sixth Edition (World Spirits Award 2018 & Spirit of the Year 2018), gold for Chairman’s Reserve The Forgotten Cask, Admiral Rodney, Chairman’s Reserve Spiced and Chairman’s Reserve Original Gold.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.