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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

Beim World-Spirits Award 2025 gab es Gold für Ardfallen 10 Year Old Whiskey, Dúchas Irish Whiskey, Silver für Ardfallen Triple Cask Whiskey, Boyle‘s Sloe & Damson Gin, Dolmen Honey Moonshine.

KOFEYOK: Homage to Viennese coffee house culture

The idea in 2019: a perfect New Year’s Eve drink that could be enjoyed all year round. The pilot project in 2020: a one-woman small enterprise as a one-stop shop for everything from the recipe to the end product, including social media, marketing and sales. The ‘witches’ kitchen’ – or small production site – is located in the Favoriten district in Vienna and focuses on high-quality liqueurs on the basis of coffee and tea. To guarantee exceptional taste in an authentic form, the best ingredients are processed by hand in small batches. The small, very refined product range has a look and taste to be proud of.

The coffee liqueur HERR HOFRAT has an impressively subtle smoky and chocolatey tang, coupled with nutmeg. It has a fine sweetness and is slightly caramelly with a lingering finish, like a strong espresso. It is best pure or as a ‘zest’ for traditional tiramisu and summery affogato. The black tea liqueur HERR BOTSCHAFTER is characterised by strong Ceylon black tea and a pleasant hint of citrus. Full-bodied and down to earth, it is delicious in summer chilled with ice or hot by a cosy fireplace on cold days. The third in the aromatic collection is the hibiscus blossom tea liqueur FRAU GRÄFIN, which gives the range a fruity je ne sais quoi – a novelty in this form. With its authentic aroma, soft vanilla and mild hint of citrus in the finish, it refines every cocktail and is enchanting alongside champagne.

On request and in close consultation, handmade coffee liqueurs with a special type of coffee are also created for customers. The result of such a taste journey is a personal secret recipe.

At the World Spirits Award, gold was awarded to Herr Hofrat Coffee Liqueur and Black Tea Liqueur.

Carpenè Malvolti – Sparkling wine specialist with a sideline in distillates

In 1868, Antonio Carpenè laid the foundations for the internationally successful company it is today. The champagne enthusiast was convinced that he would be able to produce a similar cult beverage with the local Glera grape, harvested from the wine hills around Conegliano and Valdobbiadene. That this has been accomplished for almost 145 years is confirmed by the huge popularity of the sparkling wines and the high export percentage of 56%. Although 5% of production is of distillates in the form of brandy and grappa, they only form a small segment of the business next to the 95% made up of sparkling products. However, they are just as successful due to the long experience in the distillation industry since 1868.

In 1972, Etile Carpenè joined the company and became the fourth generation to take over its management. He has always had the same passion for the mixture of tradition and progress, as well as being the great innovative impulse behind the continuous success of the company. The company’s headquarters are located in the famous wine town of Conegliano in Veneto, about 40 kilometres to the north of Venice. A second winery is in Follina in the middle of the Valdobbiadene region. Here, besides the well-known DOCG Prosecco Superiore, distillates are also manufactured, and they are only released onto the market after a long maturing period in oak barrels.

At the World Spirits Award, there was gold for Brandy 15 anni, and silver for Grappa di Prosecco.