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Limomacher: Regionally produced – socially labelled

Limomacher is a young Bregenz enterprise, according to their own definition “excellent in graphics, design, customer service, lemonade production, social involvement and coffee drinking”. However, a look at the brief biographies of the four-person team reveals quite a bit about their wide-ranging qualifications. All lemonades are produced regionally in Vorarlberg according to their own recipes. Short pathways right up until labelling – also labels for private customers and companies on request – reinforce sustainability, along with filling exclusively in glass bottles. The labelling, as well as the whole warehousing, are handled by Lebenshilfe Vorarlberg, a support organisation for people with disabilities. This is an indication that social thinking has been of great importance from the beginning.

At the beginning of 2018, the ‘Franz von Durst’ brand started in Spar shops, followed by the start-up shelf at Metro. The company developed a gin along with a tonic water for this purpose, as the first manufacturer in retailing that offers both as a one-stop shop. The gin that is also regionally produced goes perfectly with the tonic water and its animating and aromatic concept offers an exceptionally fruity drinking experience. Aside from the juniper base, five further botanicals play a role: angelica root provides a slight tanginess and supports the homogenous taste; orange peel is characterised by a range of aromatic substances and a fine hint of citrus; liquorice provides a complex sweetness with a slightly earthy note; elderberry has an intensive and refreshing taste; and hops gives it a special something.

“We are delighted that the Vorarlberg locals have received our gin so well and that we can expand step by step also into other provinces,” say the two young entrepreneurs.

At the World Spirits Award, gold was achieved by Franz von Durst Gin, and silver by Franz von Durst Dry Gin Wild.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Pap és Pap – Family business with a burning passion

At the end of 2009, a dream came true for Szabolcs, Marcella and Gergely Pap – they opened their own family distillery in Etyek in the wine-growing region of the same name, some 30 km from Budapest. The small team of six manages one of the country’s most modern quality distilleries. The choice of the family coat-of-arms as the company logo symbolises the strong family ties. The production process is characterised by its regional roots and the distinctive flavour of the fruits, most of which they grow themselves. The product range comprises apple, elderberry, cherry, apricot, Williams pear, raspberry, sour cherry, peach, strawberry, blackberry, plum and grape. The products can be sampled following a tour of the plant in the new tasting cellar which holds up to 60 people.

The fresh fruits are delivered by the lorry load and are stored in the cellars where they are protected from the sunshine, rain, wind and dust before being processed just a few hours later. All of the production stages take place underground in rooms protected from temperature fluctuations, with the exception of the distilling. The fruits are washed and the cores, stems, stalks and leaves removed before being machine-chopped and pumped into an acid-proof agitator tank for the homogenisation process to begin. From this point onwards, they no longer come into contact with human hands. Following cooled fermentation in steel tanks, the substance is distilled in a technologically sophisticated plant. The fine distillate is stored in a tank for six months while special varieties are stored in wooden barrels made from various woods.

At the World Spirits Award, Pap was classified as a Master Class Distillery 2012. There was gold for the Apple Mutzu (2 x), Grape Irsai Olivér, Plum, Apricot (2 x) and Blackberry. Silver medals were awarded to the Apple Jona Gold, Grape Szürkebarát (2 x), Plum (2 x), Pear Williams Yellow (3 x), Strawberry and Black Elderberry (2 x). Bronze went to the Apple Jona Gold, Cherry Sour and Raspberry.

Levante Spirits: Tuscan gin from the amphora

The idea for the company Levante Spirits was born in Florence, inspired by the wind of the Levant, which in the past led many explorers into exotic worlds and promoted the trade of goods. This is evoked by the Old Sailor Coffee Liqueur, a drink based on rum, which recalls Adriatic seafarers at the end of the 18th century. Today it is all about innovative impulses for spirits according to traditional recipes – based on the conviction that what is truly novel can only be made using regional resources.

The navy-blue London Dry Gin is made exclusively from organic raw ingredients of Tuscan origin. The wheat for the basic alcohol comes from Mugello to the north of Florence, while the juniper – ginepraio which literally means ‘juniper thicket’ – comes from three different regions, along with coriander, angelica root, orange and lemon peel, strawflower and briar rose. The distillation in a specially constructed still is followed by a six-month refinement in environmentally friendly containers: handmade amphora from cocciopesto, a raw material made of recycled materials. It was already known in ancient Rome as a building material for baths and aqueducts. The mix of ground bricks, clay, sand, spring water, cement and natural reinforcement fibres displays a remarkable porousness after weeks of natural hardening – perfect for the refinement of texture and taste.

At the World Spirits Award, double gold was awarded to Ginepraio Amphora Navy Strength (Spirit of the Year 2022), as well as gold to Ginepraio Organic Tuscan Dry Gin.