World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

The Shropshire Gin Company – Passion and a fighting spirit for gin

The company Van den Berg is newly founded, at the end of 2019, with an online shop also opening at the same time. “Our shop is simple, but very aesthetic and reflects what our spices are: elegant, colourful, tasteful and incredibly versatile. It invites you to go where discoveries and journeys never end. For us there are no boundaries here, because spices have never known any either,” is how marketing manager Fabian Held explains it. The passion for fine aromas and exceptional tastes is evident in around 250 spices and herbs from A to Z – available pure and as the finest blends according to their own recipes. All of this can be found at the manufacturing site in Graz, with direct sales, a sampling room, a lounge and a production hall.

And then there are herbs and spices whose aroma only really unfolds in a dissolved form such as in gin or vermouth, because alcohol helps even the finest aromas to develop. The London Dry Gin presents itself with a distinct juniper fragrance, fine herbal nuances with rosemary and others, as well as elegant hints of fruit and a pinch of citrus and peach. The Distiller’s Cut Gin has a surprising aroma that evokes lemon, lime and bergamot, a citrus fruit that grows wild in the south of Italy. The basis for the Wermut rosso is a Zweigelt from the highest altitude vineyard in Styria. The gin used complements the wine with a fine tanginess.

At the World Spirits Award, there was silver for Van den Berg London Dry Gin, Van den Berg Distiller’s Cut and Van den Berg Wermut rosso.