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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.

Emil Scheibel Schwarzwald-Brennerei: With hydropower to whisky

Michael Scheibel has breathed new life into the disused Scheibel mill in Kappelrodeck. Single malt whisky has been produced here since 2014; the first batch came on the market in 2018 after more than three years’ storage. The listed building has been lovingly restored while historical details were preserved. A turbine from 1954 provides power, and any surplus goes directly into the distillery and the public network. “Grain still plays a central role here, but now in liquid form,” says the company boss.

The hand-hammered copper stills with the typical swan’s neck were especially designed for the distillery and guarantee consistent quality. “They catch the eye from the visitors’ room,” says chief distiller Frank Blechschmidt. The whisky benefits from the architecture of the mill when maturing as it is stored on four levels with different temperature and climate zones. The Acher River under the mill provides coolness and humidity. “In summer, temperatures reach 45 degrees under the roof, in winter it’s common to see temperatures of minus 10,” says Michael Scheibel. “This ensures movement in the barrel and creates the heartbeat of our single malt whisky.”

Under the brand names EMILL Stockwerk, with 46 per cent alcohol by volume, and EMILL Kraftwerk, at cask strength with 58.7 per cent alcohol by volume, there are currently two products available at the mill and online.

At the World Spirits Award, there was gold for Emill Single Malt Whisky Stockwerk and Emill Single Malt Whisky Kraftwerk.