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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Peter Kronbichler: TIROLIKUM from Walchsee

At the foot of the Kaisergebirge mountain range, directly on the shores of Lake Walchsee, lies the Kronbichler family’s small distillery. Three generations are involved in the production, whereby distilling, bottling and labelling are done by hand. The products are available in the two Tiroler Laden® shops in Walchsee, and in their online shop as well. The product range of fruit brandies and liqueurs is enriched by their own London Dry Gin. Under the brand TIROLIKUM they also produce a gin liqueur and a herb elixir. Elixier Klar (herb spirit) and London Dry Gin Overproof with 57% are the novelties in the product range. For the first time in 2023, a fine herb bitter under the trademark ALPARI is being offered. Pure or as ALPARI Spritz with wine or tonic water, its fragrance unfolds and its fine aroma infuses the palate.

The botanicals are largely sourced regionally and are subject to strict quality criteria. The modern copper still ensures a variety of expressions: in the nose the elegant freshness of citrus and herbs, subtle hints of spices with roots and light blossom aromas, while on the palate sweet-tangy with juniper and coriander, leaving a soft, slightly tart finish. Herbs, roots and the finest juniper are the most important elements for the modern Gin Liqueur – always enjoyable as an aperitif or long drink with ice. For the Elixier, 46 herbs, roots and spices are processed through a sophisticated procedure of maceration and distillation. Storage is in medium toasted oak barrels.

At the World Spirits Award, there was gold for TIROLIKUM Gin, TIROLIKUM Elixier and TIROLIKUM Gin Likör, and silver for ALPARI.

Blue Liquors – Blue Mauritius Gold

The name brings luxury to mind, as it actually refers to the legendary postage stamp which was issued in the British Crown Colony in 1847. It took 165 years for Blue Mauritius Rum to come on the market – yet rum production in the island kingdom in the middle of the Indian Ocean actually goes back even further. The first sugar cane plantations had already been set up by the French East India Company in the 18th century. Nearly 90 percent of the farmland of Mauritius is used for the cultivation of sugar cane.

Blue Mauritius Rum is produced using a basis of local sugar cane molasses, which is fermented for 36 hours before distillation. The alcohol obtained is reduced to 60 percent by volume and then stored in South African port wine barrels. Processing and blending is carried out in small quantities, filled in small batches, in striking, square bottles made of heavy French glass. A wooden stopper, with a seal in the form of an old coin and a suede strap and, of course, the ‘stamp-blue’ label round off the elegant outfit. A velvet-covered gift box is also available in this royal colour.

At the World Spirits Award, Blue Mauritius Gold received a gold medal.