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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

87 WOB-Punkte – Metaxa 7 * 7 - Silver
Metaxa S. & E. & A., GR-14564 Kifissia, Athens,
Fragrance: Intense wine and herb nose, fresh citrus fruit, orange, lime, wine yeast, muscatel perfume, a lot of raisin, dried fruit, honey, discreet herbal mixture, oregano, lovage, camomile. Taste: Rather subtle wine style, a lot of citric freshness, associations of candies, dried apricots, nutty notes, fresh herbs, mint, peppermint, sage, floral accents, strong honey sweetness, medicinal tartness, good length. Volume: 700 ml, Price: Auf Anfrage EUR

88 WOB-Punkte – Metaxa Grand Olympian Reserve 12 - Silver
Metaxa S. & E. & A., GR-14564 Kifissia, Athens,
Fragrance: Present brandy style, ripe aroma image, raisins, figs, dried fruit, grated hazelnuts, vanilla, delicate herbal notes, slightly vegetal touch. Taste: Intensely more vinous, delicate yeasty character, muscatel, raspberry and strawberry mixture, lemon, orange, dried prunes, caramel, pleasant candy sweetness, dried herb spiciness, broad, almost lush, somewhat astringent. Volume: 700 ml, Price: Auf Anfrage EUR

Privatdestillerie Hermann Pfanner – The art of distilling since 1856

A love of fruit and the passion for producing high-quality products from the treasures of nature is the motto of this traditional family business. The company was founded by Max Hermann Pfanner, who purchased the “Landgasthaus zum Hirschen” guesthouse in Lauterach in 1856. In addition to a small beer brewery, brandies and liqueurs have been produced here for the catering industry from the outset. Williams pear brandy was launched onto the market for the first time in the early 1950s – a speciality of the day which remains a flagship product of the company even today, accounting for 80% of the overall production. Pfanner is Austria’s largest producer of genuine Williams pear brandy.

The goal of Walter Pfanner is to produce elegant and pure brandies, a distinct intensity and refined balance with a character typical of the fruit in question. The ripe fruits are selected with care and some 500,000 kilograms are refined each year using a professional approach and the latest production techniques. The name “Pfanner – der Edle” (Pfanner – the exquisite) is no coincidence.

The range of varieties on offer – Williams pear, Williams pear with honey, Subirer pear, raspberry, apricot, fruit brandy, plum, cherry, gentian and rowanberry – are presented in a confident modern design, defined by their long-standing tradition. The first Vorarlberg single malt whisky was distilled in 2005 and presented in 2009 following three years of storage in wooden barrels. This addition to the product variety was a great success. New to the range is an elegant cigar brandy creation made from Golden Delicious apples and stored in Limousin oak barrels.

Pfanner ranked 16th among the fruit brandies at the World-Spirits Award as a “Master-Class Distillery”, winning two golds and three silvers. The innovative whisky was also awarded gold by the discerning jury.