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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Excelencia Tequilera de Jalisco: From Mexico to the rest of the world

Tequila Huizache is a homage to the Mexican region of Jalisco, which is famous for the manufacture of agave distillates and also where the roots of the company lie. The Huizache bush (Acacia farnesiana) is abundant in the dry landscape and has been traditionally used for medicinal purposes by the indigenous peoples of Mexico, who believe the plant to be holy. The name means ‘many thorns’ and is a symbol for the strength and resilience of the countryside and the people who live and work here.

Once the Spanish conquerors had recognised the value of the agave plant in the 16th century and introduced European knowledge about the art of distillation, the region – today a UNESCO world heritage site, incidentally – became the main producer of tequila, which was distributed from here to the rest of Mexico. In 1870, Tequila Herradura SA de CV was founded and, over time, developed to become one of the biggest brands. In the late 1990s, the sisters Luz Gabriela and María Elisa Romo de la Peña decided to sell their stakes in the company and take over the plantations. In 2003, they founded the Excelencia Tequilera de Jalisco and specialised in the production of 100% agave premium tequila. The top brand Tequila Huizache was introduced in 2005 and opened a new chapter in the success story, which spans six generations with almost 150 years of experience.

At the World Spirits Award, there was gold for Huizache Blanco, Huizache Reposado and Huizache Origen.

Salm Bräu: Brewing and distilling in Vienna

One of the most beautiful brewery inns in the country can be found in a tract in the over 450-year-old baroque Salesian monastery next to the Lower Belvedere Palace. The company also has its own distillery and an inn that serves traditional dishes.

Company founder Walter Welledits discovered the property in 1993, revitalised the historical building, had a brewery built and matched the furnishings of the restaurant to the style of the building with solid dark wood and copper lamps. Beer of the best quality is brewed following century-old recipes, from bottom-fermented, typical Viennese beers to top-fermented wheat beers – making Salm Bräu the most easterly wheat beer brewery in Europe. Also following old recipes, two to three times a week, specialities are distilled from the best beer in the on-site distillery next to the brewhouse. Anyone who wants to know how beer brandies are made can make an appointment with the master brewer.

The beer is decarbonised and distilled in a two-hour process, whereby about two litres of distillate are obtained from 50 litres of beer. The addition of specially prepared water brings this to a drinking strength of about 40 percent alcohol by volume. During the subsequent long storage period, the spirit loses its edge, and becomes mild and aromatic with a pleasantly rounded finish.

At the World Spirits Award, there was gold for Salm Bräu Bierschnaps and Salm Bräu Whisky.