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Achim Lohner: Traditional enterprise with a future

Founded in 1912, the Lohners boast an impressive growth story of 110 years of a family bakery chain. Almost 170 bakeries with over 2,000 employees in Germany sell fresh baked goods, including cakes, to more than 60,000 customers daily. Sustainability concepts have always been considered and observed throughout the long company history. Thinking of tomorrow already today is not an empty slogan here but a practiced company philosophy. This ranges from using local suppliers, reducing energy consumption by using the latest technologies to cooperating with sustainable agriculture.

The new managing director Marc Kranz has now gone one step further. He has combined his longstanding fascination with gin with the reduction of returns from the branches. The crust of one of the top breads of the bakery, the ‘Raubritter’ (robber knight), has been used as a basis for the high-quality London Dry Gin ‘The Bread Knight’. Together with the Hubertus Vallendar Distillery, Marc Kranz and Mario Vallendar have created a unique product, as it were – a taste journey lined with juniper trees and fresh bread, accompanied by various botanicals. The partiality to traditional and artisanal procedures, coupled with great dedication, has resulted in a unique experience.

At the World Spirits Award, gold was awarded to The Bread Knight London Dry Gin.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.