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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Fabian Vögtle Distillates – Experimenting to head in new directions

Whilst some people are born with a sunny disposition, others are born with fire in their bellies. Fabian Vögtle was born with a passion for alcohol – mainly the production of it, of course. As attractive as it may sound, there are strict legal regulations for hobby distillers. For the production of spirits, you need special distilling rights. Fabian Vögtle was lucky in this respect, as schnapps production is a tradition in his family. Since he inherited his grandfather’s distilling rights in 2008, the full-time wine-grower has been distilling his own brandies and liqueurs, such as the Williams Christ pear, Mirabellenwasser (mirabelle), Zibärtle brandy, grape marc brandy from Gewürztraminer and wine brandy in oak barrels. The original craft has been retained by the distiller from Vogtsburg: distilling takes place in the old distillery, which is heated by hand with wood. The distillates mature in demijohns in wooden barrels, no cold treatment or filtration takes place. Soft spring water from the Glottertal valley is used to dilute the brandies to drinking strength.

These days, the focus is on gin, because this can be produced all year round. Fabian Vögtle’s ‘dialect’ is his own interpretation of the popular drink, which combines family tradition and innovation. It contains an exotic melange of a total of 17 natural botanicals, including juniper, aniseed and coriander, as well as orange and lemon peel. The annual highlight is a limited gin selection of 499 bottles – something special for gin lovers!

At the World Spirits Award, there was gold for Mundart Kaiserstuhl Dry Gin.

Rossbacher: The herb liqueur from Vienna

A. Wunderlich founded a liqueur factory in Vienna in 1897 at just 19 years of age, and composed the herb speciality, Rossbacher, which went on to have an unrivalled success story. Specially selected herbs, roots and berries are carefully processed using the handed-down recipe – the exact composition is a well-guarded secret.

A long process involving three separate procedures is employed to extract the precious content from the raw materials: essences and flavours are extracted through maceration while the herbs, roots and berries are soaked in an alcohol and water mixture. During the percolation process, this mixture is dripped through the herbs. Copper vats are then heated using steam during the distillation process so that the alcohol and herb flavours evaporate and then become fluid again during the cooling process.

The unique taste of Rossbacher reflects a traditional Austrian product which meets the latest trends in drinks: with its intense herb flavours and subtle sweetness, Rossbacher can either be served neat or with ice, lemon, tonic or soda water.

At the World Spirits Award, there was gold for Rossbacher.