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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Bimmerle: Know-how meets regionality and trend awareness

At the production site in the Black Forest town of Sasbach, which was opened in 2015, this family business sets innovative standards in technology, sustainability and environmental protection. For the last five decades, Bimmerle has strived for the highest quality, with focussed know-how, modern high-tech and the traditional art of distilling. This is the first distillery in Germany where all the heating requirements and power generation are covered by the burning of fruit stones combined with woodchips from the region.

In Germany and on the European market, Bimmerle is a leader in the fruit brandies sector with the Lörch brand. In order to make the ‘playground’ more interesting, the brand identity was modernised in 2024 and will be extended in 2025 by a fruit brandy range matured in wooden casks. Needle Black Forest Gin is among the top 5 most widely sold gins in Germany. The portfolio has been expanded since 2018 with WOOD STORK Spiced Rum and the EVERMANN Black Forest whiskies Theo & Wilhelm introduced in 2022. The Black Forest distillery has enriched the liqueur and aperitif market with as many as five exciting creations under the DON PASQUALE brand.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Gold for Don Pasquale Limoncello Liqueur, Zünftler Waldhimbeergeist (wild raspberry spirit), Wood Stork Spiced Rum, Lörch Waldhimbeergeist (wild raspberry spirit), Lörch Vanillekipferl Sahnelikör (vanilla cream liqueur), Needle Gin Green, Don Pasquale Aperitif Bitter Liqueur, Don Pasquale Espresso Martini Liqueur, Don Pasquale Hazelnut Liqueur and Lörch Linzertorte Sahnelikör (Linzer tart cream liqueur). Silver was awarded to Kronenhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Alte Williams Christ Birne (pear brandy), Zinselhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Altes Schwarzwälder Zwetschgenwasser (damson spirit), Needle Blackforest Distilled Dry Gin, Needle Gin Rosé, Don Pasquale Pistachio Cream Liqueur, Lörch Bratapfel Sahnelikör (baked apple cream liqueur), Zünftler Alte Williams Christ Birne (pear brandy), Lörch Williams Spirituose im Holzfass gelagert (pear spirit aged in a wooden cask) and Lörch Marille Spirituose im Holzfass gelagert (apricot spirit aged in a wooden cask), and Bronze to Lörch Obst Spirituose im Holzfass gelagert (fruit spirit aged in a wooden cask).

Brauerei Hirt: A passion for the authentic

The Hirt private brewery sees itself primarily as a Pils beer brewery, but has also produced exceptional beer brandies since 1998.

Only special beers are used to create the Braumeisterbrand brandy, and pure brewed beer is used for the mashing process and is distilled in a column distillery. The fruity aroma develops after a long time in storage. The Zigarrenbrand cigar brandy is stored in French oak barriques following the distillation process, where it is left to mature for over five years.

The Hirter GenussAkademie offers a demanding range of courses – for amateur brewers as well as for top catering professionals, seminars on pairing beer with various foods, and certified beer sommelier courses. 16 speciality beers are produced in Hirt, which include the Privat Pils based on an old Bohemian recipe, the dark Morchl, the malty 1270, and the non-alcoholic Freigeist.

At the World Spirits Award, there was gold for Hirter Braumeisterbrand and Hirter Zigarrenbrand.

Fermentorium Distilling Co.: Creativity from Canada

It was the creative minds from Phillips Brewing and Malting Co. in Victoria that had the idea for Fermentorium. It is a place where spirits are created according to special recipes. The basic distillates for the gin are made in a traditional British copper pot still from the 1920s – endearingly called Old George – and refined in a modern distillery of German production. In British Columbia, herbs are gathered by hand and botanicals are cultivated, carefully selected for Stump Coastal Forest Gin, so that the gin reflects the origins of its ingredients – from the craggy coastline to the old forests.

Vancouver Island produces high-quality barley that is processed in Phillips Brewing’s own malt factories. Through the use of barley that is cultivated just 15 minutes away, local farmers are supported and emissions from malt transport are reduced. Ultimately, it is possible to control the quality of the end product better. There are only a handful of malthouses in North America and Phillips Brewing is proud to be the only Craft Brewer in Canada that malts its own barley. Small Talk Whisky continues the tradition of only using barley cultivated on Vancouver Island. Bourbon was originally stored in the barrels made of American and French oak, which were then filled at the distillery at the beginning of 2016.

At the World Spirits Award, silver was awarded to Discovery Street Dry Citrus Gin and Stump Coastal Forest Gin, and bronze to Small Talk Whisky.