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Shede Spirits: Spirit of China

Shede Founder’s Tribute is the result of a partnership between Camus International and the Chinese spirits manufacturer Shede Spirits, a leading company in the premium Baijiu segment. Production takes place in the southern Chinese province of Sichuan, in a well-maintained ecology park where the traditional Tai’An workshop is located, a part of Chinese culinary heritage – the oldest fermenting pits date back to the Ming Dynasty.

Cyril Camus lived in China in the middle of the 1990s, where he got to know Baijiu. Convinced of the potential of the ‘national spirit’, he launched Kweichow Moutai on the market. The search for new taste profiles signified the birth of the brand ‘Spirit of China’ and Shede was chosen – Founder’s Tribute is its international debut.

In the selection of the raw ingredients – sorghum, rice, sticky rice, wheat, barley and maize – sorghum, the main component, provides the characteristic aroma while the others add complexity and round it off. After the harvest, the grain is steeped and steamed with hot water to open the husk. After cooling, qu is added to aid in fermentation. Fresh grains are pressed into bricks with qu and stored in warm cellars, where microbial cultures flourish. After the fermentation, the grains are removed in layers and distilled by steaming. The basic spirit matures in terracotta containers and is then mixed with 15-year-old vintage Baijiu. In accordance with the principle of ‘sacrifice to gain’, 98% of the raw distillate is sacrificed to preserve the essential 2%. The largest reserve of premium Baijiu in the world is stored in the maturation cellars – over 120,000 tons.

At the World Spirits Award, gold was awarded to Sichuan Strong Aroma Baijiu – Shede Founder’s Tribute.

Sauerländer Edelbrennerei: From hobby to successful business

Fine brandies, spirits and liqueurs have been produced in Kallenhardt for the last 20 years. The product range has been rounded off by Thousand Mountains® Mc Raven Single Malt Whisky. What started out as a hobby has developed into a successful family business. Behind it all is epicurean and businessman, Ulrich Wolfkühler, and a trip to the southern German fruit distilleries towards the end of the 1990s. Some rather poor brandies led to the declaration “We can do better!” and the decision to build up a distillery with family friends, the Wolfkühler family and the Mülheims family, to create natural products without additives – by hand.

The adventure began by acquiring the distilling rights in the year 2000. Raw materials from the region were sourced and a well was built for extracting water of the best quality. They started with a 200-litre plant in a double garage, then, in April 2016, they transferred to a renovated old sawmill. The acquisition of a 1,200-litre pot still plant made the whisky dream come true. Since then, the future of the company has been shaped by a new 1,000-litre plant for fruit distillation and an extension for bottling, dispatch and bottle storage. An expansion of the visitors’ experience area is planned as well as a barrel storage area. Traditional artisanship is combined with innovation, passion, skill and patience. The team of three with the highest demands on quality and taste are a sign that the success story is just beginning.

At the World Spirits Award, there was gold for Thousand Mountains Mc Raven Single Malt Whisky.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.