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Nelson’s Green Brier Distillery: The American Dream exemplified

For Andy and Charlie Nelson, a small town in Tennessee became their destiny in 2006. When they mentioned their family’s historic whiskey business in a butcher shop on Distillery Road, they were referred to the local historian. He proudly presented them with two perfectly preserved bottles of Nelson’s Green Brier Tennessee Whiskey, made by their great-great-great-grandfather Charles. Having found out that he was one of the most successful whiskey distillers in America before Prohibition, they decided to revive the family business.

The brothers have always had a lot in common. Both studied humanities, are history buffs, true Southern gentlemen and proud of their family roots. When they set out to revive the distillery, which had been founded around 1800, they embarked on a great journey not just to make and sell whiskey, but to rebuild a company that had helped to popularise the term Tennessee whiskey in America and Europe. By researching, sourcing capital and producing brands in small quantities according to original recipes, they are prime examples of the ‘American Dream’.

If you like stories about sunken ships, lost gold, a woman who ran a distillery before women were allowed to vote and the rebirth of a business, you would be in your element on a tour of the company. From Tennessee whiskey made according to the original recipe to new creations such as high-rye bourbons, the portfolio is constantly growing, but always based on their great tradition.

Nelson’s Green Brier Tennessee Whiskey – Hand Made Sour Mash won gold at the World Spirits Award.

Liedschreiber Erdelbranddestillerie: A vocational passion

Andreas and Anna-Maria Liedschreiber both come from a farming background and have been running the farm with cattle, grassland, forest, alpine pastures and a distillery since 2003. The family has five daughters and one son. Andreas, a trained carpenter and master farmer, has been distilling using traditional methods in the farm’s own distillery since 1985. He has been a taster for sensory tests at the Weihenstephan University of Applied Sciences since 2000 and completed his training as a fine brandy sommelier in 2010. Anna-Maria, a master of home economics, specialises in liqueurs made from fruits and flowers and is also a fine brandy sommelier.

The distillery is located in the charming Alpine foothills near Lake Tegernsee. The Schafstatthof farm is not just a place of production, but an experience for all the senses. Every bottle tells a story – from carefully selected ingredients to masterful distillation. The high-quality specialities are matured to perfection in old earthenware barrels and are harmonised with their own mountain spring water. Visitors can learn more about the high-quality process from the fruit to the fine distillate and interesting facts about modern distillation technology on a public distillation tour (registration from ten people). Afterwards, there are tastings from the wide range of products, plus regional cheeses and fresh bread. For larger events (up to 80 people), the comfortably furnished ‘Destillenzi’ and a terrace with a view of the Alpine landscape are available.

At the World Spirits Award 2025, Gold was awarded to Schlehe-Brand (blackthorn brandy), Speierling-Brand (service tree brandy) and Herzbeere-Brand (guelder rose brandy), and Silver to Wildkirsche-Brand (wild cherry brandy).

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.