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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Bros. J. & M. Ziegler – The art of distillation at the highest level

In Baden-Württemberg’s Freudenberg, in the idyllic landscape on the Main loop near Miltenberg, real craftsmanship takes place at the Ziegler fine fruit distillery. Everything is done with dedication and esprit – from the fruit harvest to labelling the bottles. With this special demand for quality, they have succeeded in rising to become one of the leading distilleries in Germany. These days, every connoisseur knows the name Ziegler, and the fine brandies, spirits, liqueurs, whiskies and fruit vinegars they produce.

A milestone in the 1980s was the introduction of the fine brandy Wildkirsch Nr. 1 (wild cherry), which at the same time was their foot in the door to star-rated cuisine. With cask-aged brandies and 3-litre bottles, in the following years they established themselves on the German gastronomy scene. In 2008, there followed Aureum – the first single malt whisky from Untermain, a homage to the history of the distillery, which originally began as a brewery. In the meantime, the series includes 1865 5 Year, Aureum 1865 Cask Strength, Aureum 1865 Grave Digger Edition and Aureum 1865 Grave Digger – The Bruce (both developed in cooperation with the heavy metal band ‘Grave Digger’), Aureum 1865 Chestnut Cask, Aureum 1865 Whisky Liqueur and Limited Edition Aureum 1865 Cognac Ferrand. Since 2015, a gin has been on the market, in the classic bottle as well as the metal platinum edition, a limited edition of only 3,000 units.

At the World Spirits Award, there was double gold for Saturn peach liqueur (World Spirits Award 2018 & Spirit of the Year 2018), gold for Alte Zwetschke (damson) matured in wooden barrels, Aureum 1865 Cognac Ferrand (Limited Edition), silver for Ziegler Nr. 1 wild cherry brandy 2005 limited, and bronze for mAin Kräuterlikör (herb liqueur).

Freimut Spirits – Vodka with an original taste

The new premium vodka with a name that speaks volumes. Freimut (‘frankness’) breaks with tradition and has a mild taste of rye – rather unusual for the industry. “I asked myself whether almost endless distillation processes or filtering through diamonds or gold really helped produce a better taste”, says Florian Renschin. The businessman from Wiesbaden is a perfectionist who doesn’t simply accept the status quo, but questions everything. This caused him to produce a vodka himself, which matches his demands and his passion for high-quality spirits.
“When I took on the task of making a really good vodka, ‘made in Germany’, it quickly became clear that I wouldn’t be able to do it on my own”, he says. “That is why I looked for a partner who shared my vision of a new, tastier vodka, which can convey the character of the rye as much as possible. The secret to perfect vodka is to use just a few, high-quality raw materials and to have complete influence on all production phases.” The North German Champagne Rye from the Niederlausitzer Heideland region, an ancient strain, was basically the only ingredient for Freimut vodka. 30 percent is prepared in a specialised Bavarian malthouse, the rest of the grain goes directly to the distillery, is crushed shortly before the mash is prepared and added to the malt of the same type. Fermentation takes four times longer than industrially produced vodka, which is how the spicy flavour and the subtle sweetness develop. Soft spring water from the Nordenau slate mine is used to bring it down to a drinking strength of 40 percent alcohol by volume. Following the motto ‘as natural as possible’, all ingredients carry the EU organic certificate and come from Germany, so that transport distances are also kept short.

At the World Spirits Award, the Freimut Vodka was awarded silver.