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Hauser Tradition – Essences from the mountains of the Tyrol

For more than 300 years, ripe fruits, berries and roots have been distilled in the Alps into clear distillates “to capture the breath of the Tyrolean mountains and the essence of natural orchards to produce the finest schnapps”. The roots of this tradition lie in small distilleries, such as the one owned by the Josef Hauser family in the Tyrolean valley of Leukental.

Based on this tradition, a comprehensive range of spirits is produced under the “Hauser Tradition” brand name in Lustenau, Vorarlberg, which stand out with their mild and agreeable nature. Spicy and aromatic, like the fragrance of a meadow, and as light as mountain air – this is what characterises Hauser schnapps.

Fruit spirits are gaining more and more importance in the hospitality trade, with the focus on regional and seasonal products and following the culinary trend of traditional values. In addition to connoisseurs who are very demanding, numerous enthusiasts and prospective customers also appreciate the quality of a good schnapps. At the same time, the prejudice that great quality can only come from small companies needs to be eradicated. The distilling of fruit into a perfect product is a professional trade which has nothing to do with romanticism, but is based on the combination of the latest technology with the experience and intuition of the craftsmen.

Hauser came out on top at the World Spirits Award with classification as a World Class Distillery 2012 and Distillery of the Year Silver in OBS. There was a gold for the rowanberry, Williams pear, apricot, hazelnut, gentian and cherry and silver for the Obstler fruit brandy and raspberry.

Krater Spirits: 400 years of tradition in Nördling

In the year 1621, the Alerheim innkeeper Caspar Beck received the entitlement from the ruling count at Oettingen ‘to brew beer and to run a brandy house’. This inheritance was continued by the family and supplemented by a herb liqueur with ginger and peppermint, which was launched on the market in 2013. The name ‘Kraterfeuer’ (Crater Fire) is due to its warming pungency. In 2015, Bavarian Krater Noster Distilled Dry Gin was added, for which wild juniper berries from the wild heath Rieser Heide were used, selected by hand on the edge of the crater that was formed 14 million years ago with the impact of a meteorite.

Since 2020, there is also Full Moon Krater Noster Distilled Dry Gin, a homage to the Apollo astronauts who trained here in 1970 for their voyage to the moon. NASA had sent them to Bavaria to prepare them for their mission in similar geological conditions. The suevite rock in the Ries region was fby that meteorite‘s impact – like the moon craters visible from Earth. Therefore, the Full Moon edition was composed with wild juniper berries from the edge of the crater and beguiling moon plants such as sweet-tart meadowsweet.

Krater Spirits has become a family project involving everyone. Sustainability as forethought for the forthcoming generations is practised in everyday life: the energy for manufacturing the products and heating the buildings comes from renewable sources.

At the World Spirits Award, double gold was awarded to Kraterfeuer, gold to Bavarian Krater Noster Distilled Dry Gin, and silver to Full Moon Krater Noster Distilled Dry Gin.

Luding Group: Vodka Tchaikovsky as a high-spirited homage to the famous composer

At the beginning of the 1990s, the modern distillery ‘Fortuna’ was launched in a green field in the south of Russia – in the Krasnodar region, a strip of land with spa resorts and health centres. The distillery has specialised in unusual products, in a region with a particularly green fingerprint. The vodka created in honour of the great Russian composer Tchaikovsky is special. The concept for this exceptional product is comparable with one of his musical scores: the work ‘Swan Lake’ served as an inspiration. Art enthusiasts can thus immerse themselves in the history of Russian estate life in the 19th century. The traditional white and blue colours underline the purity of this vodka.

The technical particularities span a wide quality-orientated spectrum: from the selected wheat, their own well water and the special treatment of the distillate with skimmed milk powder to the crystal-clear filtration with active birch coal. With so much perfectionism and monitoring of the individual production steps, the result is an especially gentle, animating and very typical vodka based on wheat. After the diluting of alcohol and pure distillate, the production process is continued with maturation in steel tanks. The aim is to ‘wed’ both ‘waters’, resulting in an especially harmonious vodka.

At the World Spirits Award 2022, Vodka Tchaikovsky was awarded double gold and honoured as the best vodka with the title ‘Spirit of the Year’.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.