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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Gin of Hearts: Social project as a homage to Ghana

The former German national football team player Gerald Asamoah launched a gin project in autumn 2021 along with Michaela Habbel and his friends Timo Marner and Jens Conrad. The name Gin FOURTEEN is a reference to Gerald’s jersey number 14, which has a great significance for him. Due to his professional career, especially at FC Schalke and as a football manager, Gerald Asamoah feels a close bond with the Ruhr region. He wasn’t actually a gin drinker, but he came into contact with the subject through a thank-you project for donations to his foundation for children with heart conditions. The foundations of Gin FOURTEEN were laid back then and positive feedback led to the idea of making it accessible to a wider public.

The production avoids artificial aromas and additives, using ingredients from responsible and sustainable cultivation. Mango and papaya are typical fruits for Gerald Asamoah’s home country of Ghana – the gin is a homage to his homeland and Africa. It is made at the Heinrich Habbel Distillery in the southern Ruhr region. Every bottle supports social projects, including the ‘my Boo Ghana School e.V.’, which enables children in the Ashanti region to attend school and was created by staff at my Boo GmbH, which along with the Yonso Project in Ghana makes bamboo bicycles in Ghana and Kiel.

Maison Ferrand – A commitment to tradition in more than 60 countries

In 1989, entrepreneur Alexandre Gabriel met the Pierre Ferrand family, one of the oldest cognac-producing families in France. His vision was to produce cognac following traditional methods, with a personal stamp, to emphasise the character of the Grande Champagne region and create a Premier Cru de Cognac. Tradition and passion, excellent locations, professional distillation, precise storage and careful blending set new standards for traditional products.

“A great cognac should reflect its terroir. Above all, good healthy grapes from the best vineyards are needed. Then the wines are carefully distilled on the yeast, and the brandy is left to mature in old barrels for many years. There are no short cuts, but it makes such a heavenly difference and the result tastes so much better that it is worth the effort! At MAISON FERRAND, there has always been a commitment to this level of diligence and patience.”

The production location is the Château de Bonbonnet in Ars, in the department of Charente, in the middle of the vineyards. In the cellars, the various spirits are stored in cognac, port wine, whisky, sauternes or calvados barrels. This ancient ‘double ageing’ procedure yields outstanding quality. Cognac is distilled in winter in ten small copper stills (maximum 25 hl). The characteristic gin is distilled in spring, the rum varieties of the Plantation brand name, which play an important role, come from the Caribbean.

Maison Ferrand is co-owner of the Domaine Logis d’Angeac, a traditional distillery dating back to 1776. It also includes 110 hectares of vineyards at the heart of the Grande Champagne region.

At the World Spirits Award, there was gold for Pierre Ferrand Ambré, Cognac Ferrand 10 Générations, Citadelle No Mistake Old Tom Gin and Plantation Original Dark.