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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Asbach: Together is best

This specialist spirit from Rüdesheim am Rhein has been successful for more than 125 years thanks to its strict philosophy about its brand and its quality. The proof is reflected in its 87% brand recognition and being distinguished as ‘Brand of the Century’. Extraordinary quality is guaranteed by an elaborate distillation method and lengthy storage of the distillates in Limousin oak in a unique cask store: over 20,000 casks contain more than 120 valuable brandies which are up to 65 years old. Asbach specialities are composed of up to 20 individual distillates of different ages.

The company dates back to 1892 when Hugo Asbach turned his back on his adopted homeland of France and fulfilled his dream of setting up his own company in Rüdesheim. He used his knowledge to create a product which was on a par with French cognac, yet at the same time paid special attention to German tastes. The product range has been extended several times during the company’s history. Since 2021, the Asbach brand has been using its well-known, traditional logo, but has kept the modern version of the labels from the year 2019.

The World Class Distillery 2022 received gold for Asbach Original aged 3 years, Asbach matured for 8 years, Asbach Selection 21 years and Asbach Uralt. Silver was awarded to Asbach matured for 15 years.

Sauerländer Edelbrennerei: From hobby to successful business

Fine brandies, spirits and liqueurs have been produced in Kallenhardt for the last 20 years. The product range has been rounded off by Thousand Mountains® Mc Raven Single Malt Whisky. What started out as a hobby has developed into a successful family business. Behind it all is epicurean and businessman, Ulrich Wolfkühler, and a trip to the southern German fruit distilleries towards the end of the 1990s. Some rather poor brandies led to the declaration “We can do better!” and the decision to build up a distillery with family friends, the Wolfkühler family and the Mülheims family, to create natural products without additives – by hand.

The adventure began by acquiring the distilling rights in the year 2000. Raw materials from the region were sourced and a well was built for extracting water of the best quality. They started with a 200-litre plant in a double garage, then, in April 2016, they transferred to a renovated old sawmill. The acquisition of a 1,200-litre pot still plant made the whisky dream come true. Since then, the future of the company has been shaped by a new 1,000-litre plant for fruit distillation and an extension for bottling, dispatch and bottle storage. An expansion of the visitors’ experience area is planned as well as a barrel storage area. Traditional artisanship is combined with innovation, passion, skill and patience. The team of three with the highest demands on quality and taste are a sign that the success story is just beginning.

At the World Spirits Award, there was gold for Thousand Mountains Mc Raven Single Malt Whisky.