World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Akakiko Restaurant-Entwicklungs GmbH: Exclusive Asian-style liqueur

With over 30 years of experience, Akakiko is the largest and most successful Japanese restaurant chain in Austria and the best-known brand for Asian gastronomy. When Akakiko was founded in 1994, sushi and pan-Asian cuisine were still something out of the ordinary. The first restaurant in the then newly opened Multiplex Center in Shopping City Süd presented a new gastronomy concept: freshly cooked food with high-quality ingredients, a wide range of specialities and handmade sushi. The new brand appeared under the artificial word Akakiko, which is reminiscent of Japanese. Today, there are 18 branches throughout Austria with a total of 250 employees. Most of them are first or second generation migrants from 15 countries and bring with them different experiences and culinary preferences and expertise. The philosophy is the same in every restaurant: customers can see the cleanliness and hygiene at first hand in numerous open-view kitchens. Fresh ingredients and good products are processed imaginatively. With promotions throughout the year, the focus is always on setting new priorities and surprising guests with new Asian gourmet ideas.

In collaboration with world liqueur champion Gautier-Mückstein, an exclusive Japanese yuzu liqueur was created for the anniversary, combining the refreshing vibrancy of citrus fruits with a sweet surprise.

Yuzucello won gold at the World Spirits Award.

Giovanni Dri and His Grappa - Children of the Mountains

"As the best of the vintners in his region, Giovanni Dri is someone I hold in high regard for his Ramandolo - fruity and honest, full in character and racy." This praise from Luigi Veronelli for the sweet wine Ramandolo from the indigeneous grape variety of Verduzzo can also be applied to the grappa variety. The grapes thrive at the foothills of the wine-growing area in the extensive DOC Colli Orientali del Friuli area in the province of Udine. The vineyards are located on steep southern slopes, protected by the 1,700 meter-high Monte Bernadia.
From a small plot of land with virtually impassable vineyards and an old cellar, Giovanni Dri has since 1968 developed one of the most acclaimed estates in Friaul. He is an ambitious, headstrong entrepreneur - and a passionate dreamer. "I believe in the strength of vineyards with their simple and honest fruit, because they bring the sensation of those things under the heavens which are allowing me to dream." His products are also like this - simply expressive.
"I don't want any complicated technology - I am led by tradition. My wife inspires and supports me, while my children are the joy of the future." That is reflected in the simple architecture which allows enough space for the slow maturing of the products. Due to this, it is only after three years that the Grappa Ramandolo comes onto the market: unique and very individual, fresh and fruity (distillation takes place just a short time after harvesting, which guarantees its purity), with typical aromas of almonds and other nuts, and an almost austere, heavy sweetness, however very refined and concentrated. One simply has to like it and likes it more with every sip. The jury at the World-Spirits Award also liked it - and awarded it with a gold medal.