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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Bruno Perkonig –Carinthia’s number 1 small distillery

Bruno Perkonig’s career as a distiller started out in 1995 and to date, every product submitted to a competition has received a reward. Bruno Perkonig is a fixed contender at industry events and operates Carinthia’s number 1 small distillery. The limited yet refined annual production totals 160 litres and 15 distillates which are primarily sold to private enthusiasts. Some of the rarest products, based on the philosophy of “less is more”, include berry brandies made from local wild fruits. Fruit brandies and schnapps made from pip and stone fruits complete the selection.

Bruno Perkonig’s main job is as a teacher but his part-time teaching work leaves him plenty of time for schnapps distilling and researching the secrets of nature. Bitters are made from herbs and roots and soothing ointments are concocted. A visit to St. Ulrich near Feldkirchen is certainly worthwhile: a more than 350 years old farmhouse has been painstakingly transformed and restored so that “tinctures and ointments can be produced here”. Bruno Perkonig says with a wink that the building would be perfect for increasing his distilling capacity. The distilling and storage take place in a stone vaulted room and a farmer’s lounge has been adapted for hosting tastings and cultural events.

The results of the World Spirits Award speak for themselves: classification as a First Class Distillery 2012, gold for the apple quince, silver for the raspberry, Knorpelkirsch cuvée (cherry) and Zwetschke Holz (plum) and bronze for the rose apricot.

Australian Distilling: Inspired by famous cities

The founder, Michael Hickinbotham, is one of the second generation of the family of distillers who helped shape Australia’s wine and spirits industry. Together with Dr. Graham Jones as Master Distiller he has created unique recipes for gin, inspired by the time he spent living and working in Australia.

The spirits have strong botanic signatures with regional and seasonal ingredients. All the way to the bottle, everything is especially designed with a particular city in mind, and each gin is distilled there in order to capture the city’s ‘spirit’.

The label on Adelaide Gin reflects the copper on which the foundations of the city stand. In the aroma, flowery notes of rose and lavender join forces with spices such as cardamom, juniper, coriander and nutmeg. Sydney Gin stands for the flora of this sunny region and its lively city vibe. The aroma carriers are lemon myrtle, lime peel and orange. The city’s stylish Art Deco architecture is captured in the bottle design, with images of Sydney Harbour Bridge and a hint of the elegance of the 1920s. Perth Gin was launched four days before the first Australian Gin Day (23rd November 2019). Distilled in beautiful Margaret River, warming boronia is paired with lemon myrtle. The golden label is a nod to the gold rush and sunshine, blue skies and the ocean. Brisbane Gin was introduced at the same time, with the freshness of kaffir limes and finger limes as well as ginger. Pink, chestnut brown and gold represent the youth of the ‘River City’, the celebration of nature, sunshine and good company.

At the World Spirits Award, there was gold for Adelaide Gin, Melbourne Gin, Sydney Gin and Perth Gin, and silver for Brisbane Gin.