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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Der Zweiger: Synergy of a strong family

The Zweigers run an honest, artisanal business whose top priority is the high quality of their products: “Quality is our philosophy, and we feel committed to it. Innovation and constant quality controls ensure exclusive products of the highest quality.” This ambitious motto has followed the dynamic company into its current third generation. “More than 90 percent of a distillate’s quality is determined by the quality of the fruits. Even brilliant distillers won’t succeed with mediocre fruits. Good distilling is a craft, and a great deal of experience and feeling is required.”

The product range includes the finest brandies, harmonious cream liqueurs, gin, full-bodied whiskies, as well as frizzante sparkling wines and craft beers. In addition, there is a vineyard area covering 15 hectares where Pinot Blanc, Schilcher and Sauvignon Blanc are cultivated. The highly aromatic brandies are created by means of an elaborate distillation method. The most important aspect is the quality of the raw materials, which are carefully selected and processed. The products can be sampled in Gießenberg near Mooskirchen or at special events (www.zweiger.at), and tours of the company which include regional delicacies can be organised upon advance reservation. The Schnapsothek with its wood and glass interior invites guests to taste the products in a welcoming atmosphere.

The World Class Distillery 2023 (Distillery of the Year 2023 – Silver, Bitters & Liqueurs) received double gold for Steirischer Eierlikör aus Bio-Eiern (egg liqueur) and Schoko-Kokos Cremelikör (chocolate-coconut cream liqueur) (World Spirits Award 2023 & Spirit of the Year 2023), gold for Steirischer Single Malt Whiskey, DER Almkräuter (herbs), Kürbiskern Cremelikör (pumpkin seed cream liqueur), Smoked OAK Single Malt Whiskey and Steirischer Marillen Cremelikör (apricot cream liqueur), and silver for Tonkabohne Cremelikör (tonka bean cream liqueur) and Bitter.

NEST Gin: A little sip of South Tyrol

Two young South Tyroleans – Peter Paul Schweitzer, a drinks retailer from Latsch, and the fine brandy sommelier Matthias Gamper, a hotelier in the Schnals Valley and a gin expert – wanted to revive old recipes to meet contemporary tastes. “We wanted to create a product that is modern and that suits us.” Their knowledge, their experience and their passion for gin provided the best conditions for their first spirits project. They needed barely a year for product development, naming and packaging. They achieved a gin that is both modern and alpine. Nest Gin – the name implies a comfortable home, like a nest.

It was thought out and distilled at the heart of the Alps, developed from paper to the bottle in cooperation with the distilling master Helmut Oberhofer from the Roner Distillery. The essential basis: crystal clear alpine water from South Tyrol and the finest grain. The main protagonist in the complex play of aromas: the finest alpine herbs with a hint of orange. The botanicals involved apart from juniper are coriander, angelica root, masterwort, gentian, yarrow, musk blossom, thyme and marigold. And apart from that nothing: no oils, no essences, no tricks. And what does the gin itself say about it? “They tried to say no, but I was 42% stronger. I was created, a little sip of happiness, made for gintlemen and gintlewomen in the finest nightclub, for ginsters in the trendiest town and for true country folk in the wildest nature.”

At the World Spirits Award, Nest Gin Alpine London Dry received gold.