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Turku Distillery: Enthusiasts on the way to an ideal vodka

Two engineers, Tapio Järvenpää and Jari Varjo, came up with the idea of their own vodka as they were sailing through the Turku archipelago. They felt that there were not enough handcrafted vodkas and that the market was going in the wrong direction with more and more filtering methods. They wanted a vodka where they could easily say what it consisted of and how it was made. “Charcoal belongs to the barbecue, sand to the beach, silver to the table, platinum to the catalytic converter and diamonds to jewellery. None of these are required for making vodka, unless mistakes are made in the selection of raw materials or in the production process.” With the engineers’ love of precision, the bar was raised high. Along with acquaintances from various professions – Pasi Kuronen, a foodstuffs and marketing professional, Sami Halinen, an IT and process technician, and Petteri Rosenberg, a gastronomy expert and retailer – they founded the company in 2020.

Kaiho Single Estate Organic Vodka is a handcrafted, unsweetened, unfiltered organic vodka from the southwest of Finland. The entire production takes place within their own facilities. From the outset, their own vodka with a 96% basis was produced: SSWB (Spirit of Southwest Breeze) made of local organic winter wheat, ground on-site, mashed and fermented, and then distilled in a high-quality 20-step column still. It is diluted to 40.2 percentage by volume with crystal clear water from a natural spring 50 kilometres away. Production is climate-neutral; with emission-free electricity, heating through an organic power plant and the processing of by-products to organic energy.

At the World Spirits Award, silver was awarded to Kaiho Single Estate Organic Vodka.

Polini Distillates: From Italy around the world

As one of the biggest corporations in the D&B sector in Italy and one of the largest in Europe, the company manages an extensive portfolio of own brands and premium brands that are sold in over 50 countries.

The Polini Group Italia was founded in 1967 between the towns of Bergamo and Brescia as a family enterprise. It has adapted to market trends over the years, growing and
changing without losing its character. Knowledge of artisanal manufacturing procedures was coupled with highly modern automated production. Since the beginning of the 1990s, trade brands have been pushed which have brought the company to a leading position in the market, with more than 150 brands registered in Italy and about 20 further brands in 35 countries worldwide. In recent years, the focus has shifted to exports, concentrating on major brands and targeted investment in marketing and advertising. To support the constant growth of the markets, investments have been made in technologies and infrastructures, with the aim of covering the whole production process independently. The two Italian locations were merged into one plant in 2009, conceived with a focus on logistics and process automation. Apart from business management, administrative and trade offices and a research and development laboratory, it comprises a production plant with a capacity of 150,000 bottles per day and a logistics platform. Today 25 to 30 million bottles are produced per year.

At the World Spirits Award, gold was awarded to MySpritz, Limoncello Liberty, Higuana 12, Sambuca Iseo and Glen Forest. Silver was awarded to London Burning, Xo Brandy Riserva 14 anni vecchia rovere, Shamrose and Proud Irish Single Malt.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.