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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Zöchmeister = wine & brandy

A wine voyage to Bordeaux in 1989 was the trigger for a passion for wine. Christian Zöchmeister, then just 22, applied his curiosity and thirst for knowledge in his practical work from this point onwards. He attended specialist courses and presentations, undertook additional excursions and started to take the small family business (selling grapes from 4 ha of vineyards) in a new direction. He planted new varieties of grape and the quality of the wine-growing production took off – aided by the favourable climatic conditions around Lake Neusiedler See. In 1993, a new field of business was added: a schnapps distillery which developed with success over the years.
The small and select assortment comprises various fruit brandies (sour cherry, cherry, damson, apple, Williams pear, apricot and peach) as well as natural products made from grapes or pomace and home-grown wine including wine brandy (aged for many years in oak casks) and grape marc made from aromatic varieties. The consistent quality work has also paid off in this sector, securing the company a number of prizes in regional and international competitions. All of the products represent the style of the varieties, the special climatic conditions and the distinctive terroir. Their expression and individuality offer greater insight into the product origins than any words ever could.
The company was also the subject of much discussion at the World Spirits Award and was classed as a First Class Distillery 2013. There was also gold for the Birnenbrand Cuvée (pear brandy) and Weinbrand Zigarrendestillat (cigar wine brandy) and silver for the Tresterbrand Gelber Muskateller (grape marc) and Maschanzker Apfel im Holz (apple aged in wood casks).