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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.

Kunstwerk Premium London Dry Gin: Precise – authentic – satisfying

With great attention to detail, this one is made by hand in the little town of Rösrath near Cologne. Since the beginning of 2020, Marcus Ritter has been distilling his gin at the small family distillery in the town. He is now filling the fifth small batch of his ‘gin work of art’, with just 200 bottles per distilling batch – and more will follow.

It all started with a gin seminar in Austria in 2016, where the trained carpenter and qualified architect got a taste for it. He sampled gins from around the world, but since only a few products impressed him, he made the firm decision that “One day I will bring a really good gin onto the market myself!” For him it was important to create a London Dry Gin, which can also be drunk neat, so he tinkered with the recipe for a long time. After four years, he had found the perfect mix of botanicals: aside from juniper (“a strong colour tone on our palette”), there are fresh organic lemons, rosemary, lavender from Provence, cardamom from Guatemala – and some secret ingredients.

Then just the presentation was missing. The inspiration for the label came with the first painting by his then two-year-old son in March 2020 – a work of art! “Thanks to the young artist, we not only had a strong image but also a brand name: Kunstwerk (Work of Art) Gin was born.” This basis of the current design was refined in a specially held competition. And the detailed bottle design comes from the inventor’s own pen. The development of the fine spirit took several years until it was ready for the market. Enjoyed at room temperature, neat and without ice, its aromas and botanicals unfold one after the other as a taste experience. A gin that deserves its name!

Kunstwerk London Dry Gin achieved gold at the World Spirits Award.

London Distillers: Environmentally friendly production in East Africa

London Distillers has 125 years of experience in manufacturing spirits and today is undisputedly the most modern distillery in East Africa, based in Nairobi. Its founding and strong growth are in accordance with the increasing demand for high-quality spirits. The production facilities span 300 hectares of land at the Athi River, whereby large areas are dedicated to eco-friendly wastewater treatment through a purification plant.

Since its foundation, the company has felt obliged to act with social responsibility. This is supported by a more labour-intensive approach rather than machine-operated, in order to promote employment at the sites. A well-qualified workforce is employed at eight regional branches (Nairobi, Machakos, Mombasa, Eldoret, Nanyuki, Kisumu, Nakuru and Thika). Importance is also accorded to efficient, timely delivery, in order to strengthen the distribution network and widen the selection. From its modest beginnings in 1985, there has been remarkable growth through to today. Over 25 brands comprise a wide selection of whisky, gin, brandy, vodka, rum, as well as the flagship brands Safari Cane and Old Monk Rum.

In line with the responsibility of selling high-quality products, they concentrate on workmanship, a holistic corporate culture and eco-friendly processes. The aim is to become the market leader in Central and East Africa, to grow as an organisation and to be a preferred employer, because people are the most valuable asset.

At the World Spirits Award, gold was awarded to Top Secret, White Pearl and Safari Rare Whisky, and silver to Kenya King, General Meakins and Napoleon Gold Brandy.