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Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Emperador Distillers – Filipino premium products

Emperador Distillers (EDI) is the largest spirits company in the Philippines and introduced their first brandy label in 1990. Before that, established manufacturers of gin and rum dominated the country’s spirit market. EDI managed to create a demand for brandy through dynamic marketing and high product quality. These days, this is sold in 40 countries in Asia, North America, Africa, the Middle East and Europe. With Emperador Light, in 2010 EDI reacted to the growing market for alcoholic drinks with low alcohol content, thereby targeting younger consumers.

In 2014 and 2015, EDI took over Whyte and Mackay in Great Britain and entered the market for Scotch whisky, and with the purchase of the brandy and sherry segments of Beam Suntory – Bodegas Fundador – in February 2016, the entire spirits business was strengthened. As a global company they are now able to benefit from a worldwide sales network which is represented by a wide range of brandies and whiskies on the market. In addition, there is also rum and aromatised vodka, gin and tequila under the brand name ‘The BaR’.

EDI has a comprehensive countrywide sales network, which gives them a clear competitive advantage. Over 22 sales offices distribute the products to more than 121,000 sales points – involving around 1,000 employees and more than 500 vehicles. Most of the sales representatives are employed internally, which has contributed to higher motivation and thus to the strong increase in sales.

At the World Spirits Award, there was gold for Rum Zabana Premium White.

Seven Seals Distillery: Swiss Single Malt

Seven Seals Innovation AG is a young enterprise when it comes to the production and marketing of spirits, where the focus is on high-quality single malts, characterised by quality, innovation, ecology and natural ingredients. The patented Stockhausen method sets new standards in the refinement of spirits, combined with a time-efficient, ecological and economical improvement of production.

The inventor Dolf Stockhausen has turned barrel maturation for spirits on its head. His idea is based on a purely physical law that simulates maturation in a barrel. In 2017, a wood-based, sustainable procedure was developed. Today more surface is given to the distillate after a special treatment of the wood. The result is a shorter maturation process and a rounded taste profile. The manufacturing uses the Speedmaster, with which up to 2,000 litres of a distillate are refined purely physically – without using chemicals. Every batch reaches customers with the same quality, which cannot be ensured with traditional barrel maturation. It is guaranteed during the professional manufacturing that each whisky is matured for at least three years in the barrel as prescribed, before it can go through the process. Seven Seals has also proven that a wide variety of single malts can thereby be created, from classical (Classic Line) to innovative (Zodiac Line). The selection of aroma profiles has also impressed an international clientele.

At the World Spirits Award, gold was awarded to The Age of Virgo and The Age of Leo, and silver to Amarone Wood Finish, The Age of Pisces and The Age of Taurus.