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Noroi Distillery: Newcomer from Quebec

Noroi was officially opened in February 2019 in Saint-Hyacinthe near Montreal. Here, a small team of five people are experimenting with exceptional spirits. For about a year they worked on a gin recipe that combines traditional distillation and cold distillation. The cold distillation allows various aromas to be preserved, which could otherwise be altered in conventional distilling methods. An orange liqueur was also developed, which smells and tastes like freshly squeezed oranges. When the first maceration of fresh oranges was distilled, everyone was astonished by the freshness of the result – and this unique taste simply had to be shared. Just recently, another unique product was created using the best ingredient Quebec has to offer: a liqueur made from 100% maple syrup.

Noroi distinguishes itself from other distilleries primarily with its equipment and its research and development department, which is constantly working on new innovations; for example, on a distillation vat that can distil at under 0°C. Thanks to the vacuum principle it is possible to reduce the internal pressure, and thus the boiling point of the alcohol.

At the World Spirits Award, there was gold for Maple Liqueur, and silver for Lemon & Lime Vodka and Apéritivo.

ASM – Purist vodka from New Zealand

Artisan Spirits Merchants (ASM) was founded by Julian Moss in Sydney in 2004. Passion and perfectionism inspired him to develop an exceptional product: the purest vodka in the world.

The trice-distilled VDKA 6100, based on whey and spring water from New Zealand, was launched on the market in New York with the support of Robert De Niro. As an investor he was involved in the design, packaging, branding and positioning of VDKA 6100. Incidentally, there are 6,100 miles between New Zealand and the USA – hence the name! The elegance of VDKA 6100 comes down to the purity of the ingredients. This drop is gluten-free, sugar-free, lactose-free and free from chemical additives.

The company is striving to expand the impressive growth it has achieved in North America and in many other countries of the world. In order to cement its global focus and to utilise the potential of VDKA to the full, Asahi Premium Beverages has taken over the brand for the markets in Australia, New Zealand and Japan.

At the World Spirits Award, there was silver for VDKA 6100.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.