World-Spirits Online Guide Abo – order now

Garagenbrenner Wöhrer – Expertise and continuity

Some 35 years ago, Manfred Wöhrer started out as an amateur schnapps distiller, using rented equipment. Today, this ‘garage distiller’ and quality fanatic is one of the great masters of the distillery scene. In the past, he has applied his profound expertise to producing high-quality brandies in national and international tasting sessions as a former taster and valued member of the jury.

Manfred Wöhrer pursued his career as a master builder until 2010 when he handed over the construction firm to his son, Christoph. Now retired, he has more time to dedicate to distilling – and with growing success! Based on a secure foundation, he has built up a wide range of expressive distillates which are typical of their varieties and all bear his unique signature. No nonsense but classy, free from fancy names or marketing gimmicks.

Master distiller Manfred Wöhrer monitors all of the work processes in person, supported by family and friends: from the selection of the fruits and identification of the right time to harvest, to the selective determination of the distillery process, filling and packing. Annual production totals approx. 4,000 bottles, distributed across 16 to 18 different products. Particular emphasis is placed on the quality increase of the traditional brandies: apple, Williams pear, apricot, damson and cherry. Manfred Wöhrer has been working at a new distillery since 2005 – a bright room for working, tasting and shopping, where visitors can acquire first-hand knowledge at distilling demonstrations and tasting seminars.

Classified as a World Class Distillery 2018, there was double gold für Zwetschke 48 Reserva fassgelagert (barrel-aged damson) (Spirit of the Year 2018), gold for apricot and damson, and silver for yellow Williams pear, red Williams pear and sour cherry.

The Sweet Potato Spirit Company: Spirits from the sweet potato

Everyone knows the sweet potato as a side dish to a juicy steak, but who would think of it as a basis for a high-quality spirit? First, someone has to have the idea, and then they have to somehow raise this rather ‘modest’ root vegetable to a higher level. To give the orange pulp a fiery character, a few ‘tailor-made’ ingredients are needed, of course. This British company in Worcestershire produces spirits with spirit. Each product starts its journey on the farm, where only the best sweet potatoes are harvested by hand. In further processing, the experienced distillation team combines the methods passed down through generations with modern techniques. The wide-ranging product range impresses even the most discerning of gourmets.

For the mild Moonshine (with which everything began), vanilla, peach and apricot peel and a dash of caramel blend well. For the aromatic Spiced Rum, ginger and lemon blossom create the freshness, then cherry and peach round it off. The exhilarating Orange Gin Liqueur combines London Dry with cane sugar and orange zest. The fruity Raspberry Gin Liqueur is juicy with a delicate raspberry aroma. The Lavender Gin Liqueur has a distinctive character of freshly picked lavender. The London Dry Gin is characterised by fresh juniper notes with a touch of coriander. The smooth vodka gets a gentle aroma with vanilla and a hint of lemon. There’s no doubt that the colourful spirits are also fun to mix.

At the World Spirits Award, there was gold for Gin Krishna, and silver for Espresso Rum Liqueur and Honey Moonshine Liqueur.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.