World-Spirits Online Guide Abo – order now

Edelkorn-Brennerei Jos. Rosche: We are happily distilling for you!

In the oldest town in Emsland, the Rosche family have been using their own grain for the finest distillate to make fine Korn (grain distillates), fruit brandies and liqueurs since 1792. The fine fragrance and the mild taste of wheat and malt are already present during the course of the 36-hour fine distillation process. The best water from Haselünne is added to achieve the desired drinking strength, and then the distillates mature in stoneware or stainless-steel containers. By storing Emsland’s cultural treasure in wooden barrels which previously held brandies or wines, it is united with aromas from around the world: as a single cask edition of ‘Edelkorn Generation 5’ or as ‘Joe’s Best’, every drop is a treat. The latest product is ‘HOPE’ – a London Dry Gin with a light hint of hops.

Since 1986, the company has been directed by Joe Rosche, representing the fifth generation of the family. He is the co-founder of the ‘Bund deutscher Edelkorn-Brenner’ (German Korn distillers) and co-initiator of the ‘protected declaration of origin’ for Haselünner Korn at the EU level. The ‘Korn Academy’ which he founded is an entertaining but educational plant tour. He uses it as a way to create many thousands of fine craft Korn enthusiasts every year. Susanne and Joe are also socio-politically engaged and support worldwide water projects in particular. Climate protection in the region is especially dear to their hearts and they use returnable bottles for the majority of their spirits.

The World Class Distillery 2024 received double gold for de la Roche, gold for Edelkorn Generation 5 matured in a whisky barrel, Rosche Haselünner Korn, Joe’s Best 35 – aged Korn stored in a whisky barrel, Edelkorn Generation 5 matured in a port barrel and Edelkorn Generation 5 matured in a Sauternes barrel, and silver for Hope London Dry Gin and Uralter.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.