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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

The Shropshire Gin Company – Passion and a fighting spirit for gin

The company Van den Berg is newly founded, at the end of 2019, with an online shop also opening at the same time. “Our shop is simple, but very aesthetic and reflects what our spices are: elegant, colourful, tasteful and incredibly versatile. It invites you to go where discoveries and journeys never end. For us there are no boundaries here, because spices have never known any either,” is how marketing manager Fabian Held explains it. The passion for fine aromas and exceptional tastes is evident in around 250 spices and herbs from A to Z – available pure and as the finest blends according to their own recipes. All of this can be found at the manufacturing site in Graz, with direct sales, a sampling room, a lounge and a production hall.

And then there are herbs and spices whose aroma only really unfolds in a dissolved form such as in gin or vermouth, because alcohol helps even the finest aromas to develop. The London Dry Gin presents itself with a distinct juniper fragrance, fine herbal nuances with rosemary and others, as well as elegant hints of fruit and a pinch of citrus and peach. The Distiller’s Cut Gin has a surprising aroma that evokes lemon, lime and bergamot, a citrus fruit that grows wild in the south of Italy. The basis for the Wermut rosso is a Zweigelt from the highest altitude vineyard in Styria. The gin used complements the wine with a fine tanginess.

At the World Spirits Award, there was silver for Van den Berg London Dry Gin, Van den Berg Distiller’s Cut and Van den Berg Wermut rosso.

Kiuchi Brewing and Distilling: Authentic products with a long tradition

The Kiuchi sake brewery was founded in 1823 in the city of Naka in Ibaraki Prefecture. High-quality ingredients and great craftsmanship have been used for generations. When Mikio Kiuchi took over the brewery in the 1950s, the sake industry, like the rest of the economy, was growing rapidly, flooding the market with mass-produced goods. However, Kiuchi stuck to its high-end philosophy, the trademark of the company since its foundation. The family seized the opportunity of entering the craft beer market, buying equipment from abroad and incorporating their sake brewing experience into beer production. The whiskey business was launched in 2016, and the ‘Hinomaru Whiskey’ and ‘Hinomaru Gin’ brands were created to mark the anniversary year 2023.

Traditions have been passed on and refined in the search for authentic sake brewing. An old community centre was renovated and became the new location of the brewery and distillery. This is a meeting place where people from the area gather and chat as they used to, and can now also enjoy a whiskey. In addition to a tour and a tasting corner, there is also a popular restaurant.

At the World Spirits Award, the First Class Distillery received gold for Hinomaru Gin Craft, Kiuchi rice shochu Ginka edition, silver for Kikusakari Awashizuku Sparkling Sake Vintage 2008, Hinomaru Whiskey Sakura Cask aged 6 years, Hinomaru Whiskey SAKURA blended, Hinomaru Whiskey Signature 1823, Hinomaru whisky The 1st barrels, and bronze for Hinomaru whisky sherry cask 6 years.