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Evan Williams – Kentucky Straight Bourbon whiskey with tradition

Evan Williams founded the first commercial distillery in Kentucky in 1783. He was unable to sell his rich cereal harvest due to transport routes and so decided to use the corn to distil whiskey instead. This was easier to transport and the local water, which flows over limestone ground, gives the whiskey its characteristic flavour. Production is based on a traditional recipe including all the details specific to a small distillery. Evan Williams today owns the Heaven Hill Distilleries, the biggest family-owned distillery in the USA which was founded in the 1930s. It offers a wide range of products such as American whiskey, rum, tequila, vodka, gin, brandy, cognac, etc. and is exported to 60 countries worldwide.

The classic ‘Black Label’, the second strongest bourbon in the world, matures for three times longer than is legally required. Combined with the higher alcohol content, an intensive, full and soft flavour emerges. ‘Evan Williams 1783’ is bottled after 10 years of ageing in a limited selection of casks. The ‘Single Barrel’ comes from one single cask with the number and filling date added to the bottle by hand. It is left to mature in white oak casks on the top shelves of the warehouse. Significant temperature fluctuations mean that the flavour varies from cask to cask. The Elijah Craig 12 Y is left to mature for 12 years in American holm oak casks and only 100 casks are filled each year. The company namesake lived during the 18th century and invented the Kentucky Bourbon. Legend states that he burnt down the barn in which his casks were stored. The whiskeys therefore aged more quickly and acquired a special aroma and colour.

Elijah Craig performed well at the World Spirits Award (double gold). There was also gold for the rest: Evan Williams Black Label, Evan Williams 1783 and Evan Williams Single Barrel.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.