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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Morikawaratan: Liqueur specialities from Japan

Takanori Mori, who runs a roofing company, started Goodman Kitchen, a mobile restaurant, in 2018. He travelled through Japan with it and got to know wonderful ingredients in every region. Inspired by these encounters, he founded a factory for liqueur specialities in 2022. He began producing liqueurs, for which he processed agricultural products from all over Japan. The first product, Limoncello, was launched in spring 2023, followed by Arancello, plum wine and Bankan, made from unique citrus fruits. Guided tours of the company are also available for anyone interested.

In November 2023, Limoncello was awarded a gold medal and the plum wine a silver medal at ‘The Liqueur Masters’. This is organised by ‘The Spirits Business’ trade magazine, and spirits are tasted by spirits experts in 14 separate categories. The results can also be found at www.thespiritsbusiness.com, which attracts more than 325,000 visitors from almost 150 countries every month. The products also impressed the WSA expert jury.

At the World Spirits Award, there was double gold for Hida Craft Lemoniq (Sweet Award & SoY 2024), gold for Hida Craft Lemoniq Bitter, and bronze for Hida Craft Umeshu Den.

MV GROUP – A wide range from the Baltic states

MV Group is one of the largest business groups in the Baltic states. There are four divisions responsible for the production of alcoholic drinks: Stumbras, Alita, Anykš i vynas and Gubernija - the oldest brewery in Lithuania, with more than 350 years of experience under its belt. The factory specialises in beer, kvass and other drinks. Another member of the group is Mineraliniai Vandenys, the leading wholesaler for alcohol, tobacco, and other consumer goods in the Baltic countries, with subsidiaries in Latvia, Estonia and Poland, and the specialist chainstore Bottlery, where over 1,000 drink brands as well as snacks and table accessories are sold. Tromina, one of the most innovative, stable and fastest-growing logistics businesses in Lithuania, manages a 35,000 m2 storage area and offers a comprehensive range of services – from storage and preparation of goods to sales, transport, distribution, accounting and invoicing.

Alita is one of the oldest and well-known manufacturers of sparkling wines and spirits in Lithuania. The portfolio includes sparkling wines, brandies, bitters, cocktails, carbonated drinks, vodka and other spirits. A large percentage of the production is exported. Stumbras is one of the oldest and largest manufacturers of alcoholic drinks in the Baltic region, and specialises in vodka, bitters, liqueurs and brandy. Anykšciu vynas is one of the oldest businesses in the southern Baltic region, well-known for fruit and berry wines, cider, bitters, liqueurs as well as concentrated juices, mostly from regional raw materials.

At the World Spirits Award, there was silver for Alita Brandy XO.