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Rum Enterprise: A new era of Cuban rum

Towards the end of 2020, the French spirits company Moët Hennessy announced the market launch of Eminente Reserva. The rum was developed with César Martí, Maestro Ronero of the enterprise Cuba Ron. He experiments with different degrees of maturation of aguardientes, especially aromatic and complex sugar cane distillates, in different surroundings and barrels. Eminente Reserva represents a combination of the two Cuban rum types, the intensive-dry Occidente and the fruity-mild Oriente, inspired by the 19th century, enriched by a mix of different sugar cane distillates that have been stored for years in whisky barrels made of white oak. The proportion of 70 percent by volume aguardientes is one of the highest in the country and sets new benchmarks. Eminente Gran Reserva, a ten-year-old rum that received a three-month finish in French oak barrels, matured in a cellar where water evaporates faster than alcohol, hence the above-average alcohol content.

The Eminente rums are among the few in Cuba that carry the Denominación de Origen Protegida status. The protected designation of origin regulates authenticity and high standards. The newcomer is the aromatic Carta Oro, a five-year-old Cuban rum, which corresponds to the minimum ageing period of its most recent aguardientes in barrels. It matures in white oak barrels that were previously used for whisky, and at 40.3% vol. follows the Cuban rum tradition.

Eminente Reserva, Eminente Gran Reserva Edition N°2 and Eminente Carta Oro won Gold at the World Spirits Award.

Casa Real – Singani: Bolivia’s ‘national schnapps’ in top quality

In 1981 Don Luis Granier Ballivian founded „Sociedad Agroindustrial del Valle“. His family has over three generations of experience in wine-growing and in the production of Singani, a high-proof brandy made from the Moscatel de Alejandria grape with controlled indication of origin. It is mainly produced in the traditional wine-growing region of Tarija, and the production process is similar to that of the Peruvian and Chilean pisco.

The company has grown over the years. The wine-growing area in the region of Santa Ana del Valle Central de Tarija covers 204 hectares, the winery has a storage capacity of nearly 5 million litres. Every year, 40,000 bottles of wine and 800,000 bottles of Singani are produced. Once the grapes have been pressed, the must is left to ferment without the mash for 5 to 21 days in steel tanks. Following distillation in Alambic, Andes spring water is used to dilute it to drinking strength. In contrast to brandy, Singani matures for some months in stainless steel tanks instead of oak barrels.

The distinct aroma reflects the fruity sweetness of the muscat grapes, which is why Singani is an ingredient in many traditional, Bolivian cocktails as well as a popular refinement for some dishes. Small amounts in compotes, fruit sauces or cakes create a subtle flavour. The Casa Real product line was quickly established as a premium brand in Bolivia and includes many types of Singani. The flagships are „Don Lucho Aniversario“, triple destilled from a selection of the best grapes from their own vineyards and „Don Lucho de Oro“, blend from a triple & quadruple destilled with passage through French oak barrels of first use.

At the World Spirits Award, there was gold for Gran Singani, and silver for Don Lucho Gold Collection Singani Ultra Premium.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.