World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Rum Company – Simply the smoothest

Spencer Antle, founder of the Island Company in Florida, had the idea for a rum to fill a niche in the luxury rum market. “I wanted to create a rum that appeals to women and men alike. On my travels through the Caribbean, I noticed that women are not particularly keen on rum. Drunk neat, it is simply too harsh for many, and in a mixed drink, too overpowering.” Following the motto ‘simply the smoothest’, he created a rum that is mild and smooth – and practically disappears in every tropical cocktail. The light (blond) rum is not at all ‘invisible’ in its elegant, slim bottle with the (sea) blue cap – a real eye-catcher!

The Island Company Rum is produced in Trinidad, is distilled five times and matures for three years. With a hint of vanilla and wild honey – without sugar, gluten or carbohydrates – it can be enjoyed at any time. For this small escape from day-to-day life you don’t have to be on the beach or on a sailing boat in the Caribbean.

The newest luxury product from the innovative company is the Island Company Rum Cake, a rich cake with – not surprisingly – a hint of vanilla and honey.

At the World Spirits Award, there was gold for Island Company Rum.