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LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Fassbind – The spirit of five generations

Fassbind is the oldest distillery in Switzerland. Gottfried Fassbind I – a descendent of Dutch coopers who had immigrated to Switzerland in the 13th century – founded the ‘Alte Urschwyzer Brennerei’ distillery in the municipality of Oberarth, at the foot of the Rigi mountains in 1846. As long ago as 1856, Napoleon III, emperor of France, honoured the exceptional quality of the fruit distillates with a gold medal. The long tradition, combined with craftsmanship and innovation, is the basis of worldwide recognition.

The fruit brandies are produced by hand from Swiss fruits of the highest quality. Gently distilled, they mature in stainless steel tanks in the historic cellars, until the aroma has developed perfectly. The finest products from the most valuable fruits distilled in small quantities carry the title ‘Les Trouvailles’. The best brandies mature in wooden barrels for the ‘Les Fûts Uniques’ and ‘L’Héritage de Bois’ series. Each barrel is unique and gives the eau de vie its special character. The features such as bottle, cap, label and neck decoration come from the best manufacturers in Switzerland and Europe.

At the World Spirits Award, the Distillery won gold for Schwyzer Honig-Chrüter, Les Fûts Uniques Kirsch Port Cask, Vieille Prune Barrique, L'Héritage de Bois Poire Williams and Les Fûts Uniques Kirsch Umburana Cask. There was silver for Vieille Framboise Barrique, L'Héritage de Bois Prune and Vieille Poire Barrique.

Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.