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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Radeberger Distillation & Liqueur Factory – Herbal spirits with tradition

In 1877, Wilhelm Richter founded the ‘Goldene Sonne steam distillation and liqueur factory’ and, according to old records, his ‘first class medicinal bitters’ landed in the Royal Saxon Court as a ‘gastric tonic’ in the late 19th century. The royal endorsement encouraged Wilhelm Richter to present his herbal liqueur at the large exhibitions at the turn of the century. Numerous gold medals confirmed this early quality marketing as well as letters of appreciation from many customers. The heirs of the company founder managed to run the small liqueur manufacture as a private company through the chaos of war and the Iron Curtain. Still in family hands, today the lovingly restored main building of Radeberg in the picturesque main street has plenty of historical charm.

At the World Spirits Award, there was gold for Original Radeberger Kräuterlikör (herb liqueur).

Likörfabrik Busch – Glass factory for Killepitsch and Co

Through the glass facade you can watch live as the Düsseldorf Killepitsch herb schnapps is made. 24 hours, day after day – and illuminated at night. “We planned from the beginning that there would be something exciting to see from the outside”, company boss Peter Busch says about his ‘bottle parade’. The herb schnapps has been around for 60 years, the liqueur factory since 1858, previously for many years in the Old Town, until due to a lack of space it was moved to the Medienhafen harbour. Two things were important during planning stage: the production as a presentation and energy efficiency, which is why the new building is six stories high. On 5,500 square metres there are two filling lines, one of which is fully automated.

The classic Killepitsch contains essences from 98 herbs, berries and fruits from all over the world, such as caraway, gentian root and bitter orange. The ingredients are mixed together in liquid form and matured for six weeks at 20 degrees in 20 stainless steel tanks, which hold around 700,000 litres; then the schnapps is stored for a year in old clay pots. As well as this ‘genuine Düsseldorf speciality’, Gin Pitsch Düsseldorf Dry Gin is produced, which is characterised by 18 natural botanicals and citrus fruits. The designer bottle shows the imposing Düsseldorf skyline. The third of the Düsseldorf trio is Applepitsch, a fruity liqueur made from citrus fruit distillates and the juice of untreated apples, gently combined with Vodkapitsch.

At the World Spirits Award, there was gold for Ginpitsch and Killepitsch, silver for Applepitsch.