World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

LA SU Gin: Exotic holiday feeling in a glass

Alexander Kayser and Christopher Schuh are true gin lovers and founders of the brand LA SU Gin – a registered brand of Expo Outline Messebau und Event GmbH in Altenstadt, with Alexander Kayser as the managing partner.

After exploring many trains of thought, it was clear to both of them that it had to be exotic. LA SU Gin is a premium handcrafted gin with a hint of fruity mango. Distilled in small batches, traditionally and without additives, it is made in one of the oldest distilleries in Europe. The mango gives it a special freshness and balances the tart notes of the spices perfectly. Next to the mango, LA SU evokes a sense of travel. Enjoy a holiday feeling and discover new taste sensations. The elaborate bottle design reflects a love of detail and certainly leaves an impression.

At the World Spirits Award, bronze was achieved by LA SU *MGO* Natural Mango.

Onder de Boompjes – Genever from south Holland

The history of this distillery dates back to the year 1658. At that time, the Steffelaar family began to produce Genever and Korenwijn in Schiedam. In around 1700, herring fishing was finally replaced by the malt spirits industry. Numerous workers from Brabant and Germany flocked to the town in south Holland close to Rotterdam. In 1883, 3,500 inhabitants were dependent on this industry and the town was home to the biggest plants in the world. During this boom period for the Dutch gin, there were numerous mills in and around the town and no fewer than 400 distilleries. ‘Onder de Boompjes’ is continuing this tradition today and only uses the best natural ingredients for its genever, vodka and liqueurs.

The product range includes the young, mild genever ‘Boompjes Premium’ (10% malt wine, distilled 4 times, 35% vol.) and the traditional old genever ‘Bompjes Old Dutch’ (20% malt wine, stored for 3 years, 38% vol.) for which the recipe took a whole year to produce. The range also includes the Oseven vodka, a premium traditionally produced vodka with no additives (3 days of filtration, 40% vol.), the Sylvius gin based on a very old recipe and Generum, a blend of old genever and rum. When it comes to the recipe: the company website includes a few cocktail tips for mixing the spirits as a change to enjoying them straight.

At the World Spirits Award, the ‘classic trio’ of vodka, Genever oude and Genever jonge proved medal-worthy and won three golds.