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Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Vittorio Capovilla: Perfection of quality

Vittorio Capovilla typifies Italian distillation culture – with elegant fruit brandies and perfect grappa. Only the fresh marc of different grape varieties is used for the excellent grappa range and the raw materials for the fruit brandies are selected. Only 100% distillates (no gin or spirits) were produced until 15 years ago, when he began to distil rum. In the year 2018, Capovilla received the WSA‘s lifetime achievement award.

At the foot of Monte Grappa in the Venetian Maritime Alps, in the historical cellars of Villa Dolfin in Rosà near Bassano, stands the modern distillery of a quality fanatic – constructed according to a perfectionist’s design.

The number one Italian distiller is also an international star. Whilst still managing to keep his feet on the ground, ‘Gianni’ is still the same kind and charming, decent, nature-loving person who is full of passion and zest for life. In his philosophy, he is uncompromising and persistent, from the search for raw materials to the design of the bottles. The highest quality is still paramount where grappa and fruit distillates are concerned, which are always produced without ‘sugar refining’, and which have established a new understanding of quality in the phrase ‘Spirits made in Italy’.

The World Class Distillery 2022 OBB and World Class Distillery 2022 GRAPPA received gold for Grappa Amarone legno, Distillato di Amarene di Montagna, Distillato Bierbrand legno, Grappa Barolo, Grappa Traminer, Grappa Moscato Giallo, Grappa Moscato Rosa, Distillato di Vino Diesel Farm and Distillato di Mele Cotogne. Silver was awarded to Distillato Prunus Aurum, Distillato di Sorbo dell’Uccellatore, Grappa Bassano Centenario and Distillato di Vino Parusso.

Tenmile Distillery: Ambitious project in America

Tenmile Distillery was founded in Wassaic by John Dyson and Joel LeVangia, with the aim of manufacturing American single malt from agricultural products in the state of New York. They were able to convince the experienced Scottish master distiller Shane Fraser to come to the United States to direct the distillery and supervise production in the Hudson River Valley of New York. The distillery was commissioned to Forsyths of Rothes Scotland at the end of 2019, taking up production in January 2020. Good results were achieved with an innovative range of barrels: apart from bourbon and sherry barrels, they also used wine barrels made of French oak which had previously been filled with Pinot Noir by Williams Selyem, a distinguished wine estate with vineyards in the Russian River Valley.

Sinpatch Vodka is made of 100% wheat and barley from the state of New York, a good choice for vodka drinkers who value traceability in production and high-quality ingredients. The distillery pays a premium to local farmers they know. Listening Rock Gin in a London Dry style is made according to strict regulations on a small 500-litre unit. All the plants come from their own distillery garden.

“We founded our independent distillery to return to traditional methods of whisky production with the right team and high-quality local raw materials, not intended for the mass market, moving away from global production plans.”

At the World Spirits Award, silver was awarded to Sinpatch Vodka and Listening Rock Gin.