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Gerührt und geschüttelt: Tradition trifft auf Innovation

Devrim 1923 Raki – Efsun steht für einen zeitgemäßen Zugang zur türkischen Raki-Kultur. Das Geschwister-Start-up aus Köln, gegründet von Bedrana Mani und Selman Mani, verbindet kulturelles Erbe mit modernem Verständnis von Genuss. Nach ersten Sondereditionen ist der Efsun seit April 2025 am Markt, als dauerhaft verfügbare Interpretation der Marke Devrim 1923.Der Name Efsun bedeutet Faszination und Verzauberung und beschreibt die besondere Wirkung, die über den Geschmack hinausgeht und sich aus Rezeptur, Atmosphäre und Moment zusammensetzt. Historisch betrachtet war Raki nie auf eine Aromatik reduziert. Ursprünglich wurde er mit vielen Botanicals hergestellt, regional, kulturell und handwerklich geprägt. Erst spätere Vereinheitlichung und Monopolisierung bewirkte die Reduktion auf Anis und Traube. Devrim 1923 greift den ursprünglichen Gedanken wieder auf. Der Name bedeutet Revolution und ist programmatisch zu verstehen.

Vollzogen wird eine Rückkehr zu den Wurzeln des Raki, interpretiert mit zeitgemäßem Anspruch. Neben Anis und Traube prägen Früchte und Blüten das Profil. Aromen von Granatapfel, Feige, Edelkirsch, Blaubeere, Pistazie, Aprikose, Mandarine und Rose verleihen die vielschichtige, elegante Charakteristik. Die Erweiterung der Botanicals verleiht besondere Leichtigkeit und Vielseitigkeit. Er überzeugt im klassischen Genuss ebenso wie pur, auf Eis oder in Cocktails und Highballs und öffnet Raki für neue Genussmomente, ohne seine kulturelle Herkunft zu verlieren. Mit dem Efsun verfolgen Bedrana und Selman Mani das Ziel, Raki als hochwertige, international anschluss-
fähige Spirituose neu zu denken – als Rückkehr zu seinen Ursprüngen und zugleich als bewusste Revolution im modernen Genussverständnis.

Beim World-Spirits Award gab es Gold für den Devrim 1923 Efsun Raki.

PITÚ – A successful brand from Brazil

Brazil’s second largest sugarcane spirits brand is also the best-selling export brand. In Germany, PITÚ is the best-known brand in its class and is most commonly used as a spirit to make PITÚrinha, the premium Caipirinha with PITÚ. PITÚ has been imported directly from Brazil since as long ago as 1972, and is bottled in Germany. The brand owner for all European countries is the Anton Riemerschmid, Weinbrennerei & Likörfabrik GmbH & Co. KG company, which has been 100% owned by the Underberg Group since September 1996.

The Brazilian company Engarrafamento PITÚ Ltda. was founded in 1938 by two traditional families from the north-east of Brazil – Cândido Carneiro and Ferrer de Morais. The distillery is located in Vitória de Santo Antão in the federal state of Pernambuco. The company is now in its fourth and fifth generation of managers. The search for a trademark quickly led to the name ‘PITÚ’, the colloquial name for the freshwater crayfish, Macrobrachium carcinus, which can be found in a river close to the distillery.

At the World Spirits Award, PITÚ was awarded gold as usual.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.