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Diwisa – Craftsmanship & high-tech

Diwisa is a family business from Central Switzerland. Founded in 1918, it is now one of Europe’s most modern distilleries. Distilling takes place in the traditional copper vessels where craftsmanship is combined with high-tech elements. In addition to perfecting the product range and quality management process, the focus is on innovation and customer satisfaction with a 24-hour service on offer, all possible thanks to the streamlined structure, fast decision-making processes and unusually close proximity to the market. With an annual turnover of around 160 million francs in 32 countries, Diwisa is the number one on the Swiss spirits market.

‘The Swiss Factory’ combines tradition and high-tech under one roof. Each year, up to 8,000 tons of fresh fruit are processed at Switzerland’s largest must storage facility of 82 tanks. The ecological waste water treatment plant saves up to 100,000 litres of water per day – and is therefore Europe’s most modern distillery with a 50% energy recovery rating. 10,000 bottles pass through the high-tech filling process per hour.

Diwisa combines tradition and ‘jet-set’ under one roof with its broad product range. The fruit spirits from Original Willisauer added to a ‘Kafi Luz’ (coffee with fruit schnapps) are now a key feature of many traditional and cultural events. The diverse range of colours and flavours of TROJKA impress many partygoers while fans of premium products favour Xellent Swiss Vodka, Swiss Edelweiss Gin or Château du Breuil Calvados.

At the World Spirits Award, there was gold for the white Rum Escape 7 and Xellent Edelweiss Gin and silver for the Escape 7 Rum Anejo Reserva and La Valadiere Poire William.

WoifGin: Sustainability and organic certification

Markus Peherstorfer has been refining the family tradition of distilling in his Waldviertel hometown and experimenting with it himself for years. His initial results were good but lacking focus. Then, in 2020, his good friend and neighbour Hubert Krenn asked him why he didn’t want to do ‘something proper’. Over the course of a long night of discussion, the idea for a Waldviertel Premium London Dry Gin was born. After long experimentation with a two-litre mini distillery, he had finally created something excellent. This is how the Woif brand originated, with the focus on something special right from the start: a quality product with an unusual name and the development of an organic line.

After converting the stables on his parents’ farm into a tasting room, the ‘Woifshöhle’, and its opening in September 2021, things happened quickly: WoifGin GmbH was founded at the beginning of December 2021, events were attended, marketing was driven forward, the online store was opened and more. There was already great success in the first year when ‘Das goldene Stamperl’ won Bronze at the Destillata and became the Lower Austrian regional champion. These accolades drove the development of further gin variants. The results are LuXX (with notes of lemon, lavender and lemon balm) and FiNK (sloe gin with the aroma of sloe harvested after the frost) as well as the cocktail punch creation NEPoLUXX (turmeric, ginger and more). WoifGin has been certified organic since February 2022, followed by LuXX in May. All ingredients come from controlled organic cultivation by regional partner companies. This sustainability strategy is an essential part of the corporate philosophy.

At the World Spirits Award, there was Gold for Luxx Waldviertler Premium BIO Gin and Woif Waldviertler Premium BIO Gin London Dry, and Bronze for FiNK Waldviertler Premium BIO SLOE Gin.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.