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2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

myAlps: ISEL°GIN: Premium product from the Alps

This Premium Mountain Gin made in East Tyrol has been produced since 2017 by Marcel Steiner, Michael Obwexer and distiller Josef Berger. The idea behind it was to put a regional premium product on the market that went with the times yet also stood out on the vast premium gin market.

With this handmade product, all botanicals are prepared and processed by hand. The gin is distilled according to old traditions with a 100-year-old furnace, hand-fired with various types of wood, on 85-year-old Josef Berger’s farm. Uncompromising quality without additives or artificial aromas has been the philosophy here for over 60 years. All bottles are filled, and each label stuck on, by hand.

For this Alpine-Mediterranean gin, the geographical location of East Tyrol, to the south of the Alps and near the Italian border, offered quite a bit of potential for the best ingredients. Organic oranges and organic limes from Friuli, cranberries from Tyrol, native stone pine and mountain thyme give the ‘blue’ ISEL°GIN Klassik its fine aroma with a lighter juniper note. Since 2018, the ISEL°GIN BLACK EDITION has been available for friends of classic gin. Plenty of juniper, black pepper, lemongrass, rosemary and chokeberries provide a wide range of aromas and a bit more power – a perfect alternative to the classic. Production takes place in small quantities of no more than 100 litres or 200 bottles per month. Customers include bars and hotels, and it is delivered to many European countries. The fact that most customers order time and again is a good sign of their approval.

At the World Spirits Award, there was silver for ISEL°GIN BLACK EDITION, and bronze for ISEL°GIN KLASSIK.

Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.