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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

PUR ORGANIC PRODUCTS: Regional, pure and organic

Inspired and enlivened by the region and in harmony with nature, the Ackerl family has already been making organic vodka for eleven years. They use what grows in the Waldviertel region and what tastes good on its own, without needing any extra help: potatoes, rye and apples. All three have plenty in common and yet are very different on closer inspection. In the beginning there was the most neu-tral form, the potato vodka, followed a short time later by the fragrant apple vodka and the subtly sweet rye vodka. The name nørderd connects the regional origins – ‘nørd’ for north, the Waldviertel – and the origins of the raw ingredients – ‘erd’ for soil, where the potato grows. Distillation takes place in a distillery in the Weinviertel following the strictest organic guidelines, without flavour enhancers or other additives.

The brothers Gregor and Julian Ackerl, together with friend and managing director David Wais, con-tinue what their father, Hans Ackerl, began: the idea of offering organic vegetables in a form which would keep longer. And this is how the spirit of the Waldviertel is sent out into the world, with raw materials that are 100% organic, sustainable and grown regionally. Hans Ackerl already had an affini-ty for high-quality, organic fruit and vegetables more than 30 years ago, his farm was already organic in the early 1980s. Now, with nørderd, this is to be transformed into something that connects urban life with the countryside.

At the World Spirits Award, there was gold for nørderd Single Malt Vodka, and silver for nørderd Pure Potato Vodka and nørderd Pure Apple Vodka.

Fallstein Destillerie: Modern traditionalists

“The sustainable handling of our resources and products is more than an alternative attitude to life – it is the pure spirit of the times that our family has been practising for nearly 200 years.” The organic enterprise on a listed farm in Rohrsheim in the Harzvorland region farms around 40 hectares of land in a variety of ways in accordance with natural land principles. Apart from crops and a five-hectare walnut plantation, there are also valuable meadow orchards with old fruit trees and bushes, whose harvest is especially suitable for being processed to distillates. The crops and fruit benefit from favourable climatic conditions and rolling slopes, as well as from the soil quality on the heat-retaining rock and minerals of the elevations between Elm and Harz. The homemade basic ingredients are used for high-quality delicatessen products such as various fruit spreads and edible oils, extracted by means of careful cold pressing – along with a variety of spirits.

Apart from the self-cultivated wheat, the clear water of the Harz springs is a significant component for an excellent mash. The ecologically cultivated botanicals, hand-picked according to family tradition, give the gin its special character during the distillation in a small batch procedure. When finding a name for organic quality whisky, Korn (grain schnapps) and gin, family tradition comes into play: they bear the first names of the founding father Carl Polland through to the youngest offspring Luca, Theo and Tom.

At the World Spirits Award, gold was awarded to TOMMYS Dry Gin (30 Botanicals), and silver to TOMMYS Barille New Western Dry Gin (32 Botanicals) and TOMMYS Craft Gin.