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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

MV GROUP – A wide range from the Baltic states

MV Group is one of the largest business groups in the Baltic states. There are four divisions responsible for the production of alcoholic drinks: Stumbras, Alita, Anykš i vynas and Gubernija - the oldest brewery in Lithuania, with more than 350 years of experience under its belt. The factory specialises in beer, kvass and other drinks. Another member of the group is Mineraliniai Vandenys, the leading wholesaler for alcohol, tobacco, and other consumer goods in the Baltic countries, with subsidiaries in Latvia, Estonia and Poland, and the specialist chainstore Bottlery, where over 1,000 drink brands as well as snacks and table accessories are sold. Tromina, one of the most innovative, stable and fastest-growing logistics businesses in Lithuania, manages a 35,000 m2 storage area and offers a comprehensive range of services – from storage and preparation of goods to sales, transport, distribution, accounting and invoicing.

Alita is one of the oldest and well-known manufacturers of sparkling wines and spirits in Lithuania. The portfolio includes sparkling wines, brandies, bitters, cocktails, carbonated drinks, vodka and other spirits. A large percentage of the production is exported. Stumbras is one of the oldest and largest manufacturers of alcoholic drinks in the Baltic region, and specialises in vodka, bitters, liqueurs and brandy. Anykšciu vynas is one of the oldest businesses in the southern Baltic region, well-known for fruit and berry wines, cider, bitters, liqueurs as well as concentrated juices, mostly from regional raw materials.

At the World Spirits Award, there was silver for Alita Brandy XO.

Aeijst: Making gin an experience

Spelt Aeijst, pronounced ‘eye-st’ – the Styrian dialect word for the branches on which botanicals grow. It is actually a London Dry Gin, but the name Styrian Pale Gin describes its own special style. The simple design of the bottle is reflected in its taste: clear and pure, both inside and out. 25 years ago, Wolfgang Thomann discovered schnapps distilling. With an old copper vat, fruit from his own garden and a few helpers he distilled alcohol for the first time. Since September 2018 there has been a new production site in St. Nikolai im Sausal, with a distillery open for tours and rooms for events and tastings. The centrepiece of the former winegrower’s house is a 400-litre copper vat.

Aeijst Gin is stored for one year in a new French barrique from Vosges, and another year in a rum barrel (18-year-old rum). It is bottled into hand-blown and signed bottles from the Viennese glassworks Comploj, limited to 500 bottles. Following this classic barrel aged gin and some experiments, Aeijst Umbra was created, a new definition of gin. “For us it is the spirit par excellence. Made from organic botanicals and natural spring water, slowly distilled in small batches, and unfiltered. An interpretation that breaks with well-known gin tastes.” New to the product range is Aeijst Peat, the first of its kind in Austria. It is a gin made from juniper berries that were smoked over Styrian peat from the Garanas high moor in western Styria.

At the World Spirits Award, there was double gold for Aeijst Peat Gin (Spirit of the Year & World Spirits Award 2021).