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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Gyulai Pálinka – A manufactory on historic soil

The first distillery was founded in 1731 in the city of Gyula: Baron Johannes Georg Harruckern of Upper Austria received the area as a gift from the Kaiser following his military career. The Baron brought German settlers to the area and promoted agriculture, trade and industry. Based on this long-standing tradition and supported by the latest technologies, the Gyulaer Palinka Manufaktúra has been developing here since 2008: the first series of distillates bears the name of Baron Harruckern and the design skilfully combines the past and future.

The master distillers aim to produce top quality in manageable quantities. The raw materials are top-quality fruits which are selected and washed by hand, ranging from traditional varieties to woodland and wild fruits. The importance of fruit brandy in the region is emphasised by the large spring festival with its Hungarian state-wide Pálinka competition.

The town of Gyula in the country of Békés at the gateway to Transylvania has plenty on offer for tourists, including its historical atmosphere with its brick castle and one of the most beautiful thermal baths in the region. Around a million visitors come to these healing springs each year and some of them also sample the soothing effects of a genuine Pálinka!

The products also impressed at the World-Spirits Award: gold and the title of “Best in Category” for the blackberry, gold for the quince and seven silver medals for various fruit brandies. This resulted in a ranking of 3rd place overall in the fruit brandy category as a “Distillery of the Year” (bronze) and classification as a “World-Class Distillery”.

Horvath’s Spezereyen Kontor: Enjoying goodness

Horvath’s Spezereyen Kontor und Lebensmittelproduktion GmbH is an Austrian family business based in Deutsch-Wagram, north-east of Vienna. Its extensive range boasts over 300 different products, such as spirits, food and culinary gifts both for export to third countries (USA, China) and for the European market. In Austria, the company is known especially for classic and creative liqueur specialities. The secret is the combination of fruit juice with milk and cream, resulting in especially creamy and fruity liqueurs. Classics include the Gänserndorf egg cream liqueur, hazelnut cream liqueur or marzipan liqueur, while special creations are also on offer, from strawberry-vanilla to peppermint cream. The selection of spirits includes fruit and cream liqueurs, brandies and schnapps, bitters and absinthe. Vodka made from potatoes (Vodka Kartoff, Vodka Monopolowa) is exported to the USA, Poland (J.A. Baczewski Vodka), Italy, France and Ukraine. Liqueur specialities go to Shanghai, among other places.
70% is destined for export, and Horvath’s is appreciated worldwide for its quality and good value for money. In addition to the retail trade, the company also supplies the restaurant and catering industry and has established itself as a solid partner in the beverage sector.

The World Class Distillery 2025 & Distillery of the Year 2025 – Gold & World Spirits Award (Bitters & Liqueurs) received Double Gold for Wiener Brise Peppermint Liqueur and Gänserndorfer Limoncello Cream Liqueur (Spirit of the Year 2025), Gold for Gänserndorfer Hazelnut Cream Liqueur and Gänserndorfer Egg Cream Liqueur, and Bronze for Horvath’s Zirberl (arolla pine).