World-Spirits Online Guide Abo – order now

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Elch Edelbrände: Brandies, whisky and beers from Franconia

Georg Kugler (born in 1977) used to stand in wonder in front of his godfather’s still as a child and wanted every single step explained to him in detail. In 2002, he fulfilled his dream: he took over his godfather’s renowned restaurant, including the distillery rights, and he added a brewery. In 2013, the now father-of-three replaced the original distillery from the 1960s with a highly modern system with one of the largest stills in the country (1,000 l).

This passionate distiller has experimented with different fermentation temperatures, distilling methods and different yeasts, and developed his own line of straight brandies that are clearly defined in taste. As one of the first fine brandy sommeliers (2012) and beer sommeliers (2013), he is fascinated by the nuances of flavours, and he also combines the worlds of brewing and distilling. And so, you can find brandies maturing in wooden casks besides Williams pear, quince and cherry brandies in historic rock caverns. A few years ago, Georg Kugler began to work more intensively with whisky. He has been producing the smoky Single Malt Whisky since 2017, for which the malt is kiln-dried for the first time over German peat. The storage in sherry, bourbon and acacia wood barrels provides the Elch whisky with its special aroma.

At the World Spirits Award, there was double gold for Fass 41, gold for Fass 1, Fass 24, Torf vom Dorf, and silver for Akazienfass Nr. 15.

Suburbia Spirits: Gin as a common denominator

Tobias Fadinger and David Pointner grew up in a little suburb of Salzburg and have been friends since childhood. They have also spent many sociable evenings together where Tobias’ father, who has been in the spirits business for over 30 years, often contributed his delicious cocktail creations. This was of course a source of inspiration, and the goal was ‘to go out among the distillers and create exceptional spirits’. A lot of time and dedication flowed into the manufacturing of the drinks, bearing the name Suburbia Spirits. This stands for more than just the production of spirits, it also stands for passion and a zest for life.

The unusual chocolate liqueur is based on lemongrass gin. A bitter chocolate mash and harmonious ingredients give it a finely tangy yet sweet touch. This aromatic combination also makes the liqueur less thick than conventional liqueurs and pleasantly light on the palate. “We like to drink our gin liqueur as a shot and on the rocks, but it is also quite fitting as part of creative cocktails.”

The handcrafted lemongrass gin is not dominated by juniper, as the revitalising lemongrass gives it very fresh aromas. Blossom and citrus fruit are complemented by a hint of vanilla for a rounded aftertaste. This mix not only delights gin lovers but also gets gin newcomers into the taste. “We prefer to drink our gin on the rocks on a balmy summer evening in good company.”

At the World Spirits Award, gold was awarded to Gin mit Lemongrass (lemongrass gin), and bronze to Gin-Likör Schokolade (chocolate gin liqueur).