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Brennerei Pirker: Masterpieces from Mariazell

Austrian gingerbread and mead production and candle dipping each have a long-standing tradition dating back over 300 years in Mariazell. The Pirker family still practise, preserve and bring to life these fascinating crafts today. Katharina Pirker and Georg Rippel-Pirker run this Upper Styrian model business with lots of enthusiasm and creativity, earning them the Styrian coat of arms. In addition to traditional and local fruit varieties, special fruits are also distilled into organic orange brandy, honey brandy and rice brandy which is sold as far afield as Japan.

At Pirker’s, tradition is combined with zeitgeist: brandies, mead, original Mariazell herb bitter (from local herbs, with no added sugar) and gingerbread liqueur are carefully produced and impressively presented. The company has won numerous awards, confirming its high quality standards – only the very best pure monovarietal fruits, herbs, honey and hand-selected spices are processed and distilled. Pirker’s entire product range is made up of more than 400 homemade specialities, ranging from exquisite brandies, liqueurs and Mariazell honey gingerbread to mead, handmade beeswax candles and high-quality vinegars from their own vinegar production facility.

At the World Spirits Award, the Master Class Distillery 2024 was awarded gold for Gingerbread Liqueur, Blackcurrant, Egg Liqueur, Swiss Pine Spirit, Herb Bitter, Cornel Cherry, Damson and Green Williams Pear, and silver for Orange, Raspberry, Bird Cherry and Rowanberry.

The Shropshire Gin Company – Passion and a fighting spirit for gin

The company Van den Berg is newly founded, at the end of 2019, with an online shop also opening at the same time. “Our shop is simple, but very aesthetic and reflects what our spices are: elegant, colourful, tasteful and incredibly versatile. It invites you to go where discoveries and journeys never end. For us there are no boundaries here, because spices have never known any either,” is how marketing manager Fabian Held explains it. The passion for fine aromas and exceptional tastes is evident in around 250 spices and herbs from A to Z – available pure and as the finest blends according to their own recipes. All of this can be found at the manufacturing site in Graz, with direct sales, a sampling room, a lounge and a production hall.

And then there are herbs and spices whose aroma only really unfolds in a dissolved form such as in gin or vermouth, because alcohol helps even the finest aromas to develop. The London Dry Gin presents itself with a distinct juniper fragrance, fine herbal nuances with rosemary and others, as well as elegant hints of fruit and a pinch of citrus and peach. The Distiller’s Cut Gin has a surprising aroma that evokes lemon, lime and bergamot, a citrus fruit that grows wild in the south of Italy. The basis for the Wermut rosso is a Zweigelt from the highest altitude vineyard in Styria. The gin used complements the wine with a fine tanginess.

At the World Spirits Award, there was silver for Van den Berg London Dry Gin, Van den Berg Distiller’s Cut and Van den Berg Wermut rosso.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.