World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Diwisa – Craftsmanship & high-tech

Diwisa is a family business from Central Switzerland. Founded in 1918, it is now one of Europe’s most modern distilleries. Distilling takes place in the traditional copper vessels where craftsmanship is combined with high-tech elements. In addition to perfecting the product range and quality management process, the focus is on innovation and customer satisfaction with a 24-hour service on offer, all possible thanks to the streamlined structure, fast decision-making processes and unusually close proximity to the market. With an annual turnover of around 160 million francs in 32 countries, Diwisa is the number one on the Swiss spirits market.

‘The Swiss Factory’ combines tradition and high-tech under one roof. Each year, up to 8,000 tons of fresh fruit are processed at Switzerland’s largest must storage facility of 82 tanks. The ecological waste water treatment plant saves up to 100,000 litres of water per day – and is therefore Europe’s most modern distillery with a 50% energy recovery rating. 10,000 bottles pass through the high-tech filling process per hour.

Diwisa combines tradition and ‘jet-set’ under one roof with its broad product range. The fruit spirits from Original Willisauer added to a ‘Kafi Luz’ (coffee with fruit schnapps) are now a key feature of many traditional and cultural events. The diverse range of colours and flavours of TROJKA impress many partygoers while fans of premium products favour Xellent Swiss Vodka, Swiss Edelweiss Gin or Château du Breuil Calvados.

At the World Spirits Award, there was gold for the white Rum Escape 7 and Xellent Edelweiss Gin and silver for the Escape 7 Rum Anejo Reserva and La Valadiere Poire William.

Eagles Mountain Distillery: Ostalpen in the Mürzer Oberland nature reserve

For quite some years, Werner and Angela Ultsch have been dedicating themselves to the development of innovative alpine drinks, whereby they attach great importance to protecting nature and supporting the region. Werner Ultsch, a pioneer of Austrian natural cuisine, has many decades of experience not only as a chef in fine gastronomy, but also as a hotelier and project developer in the areas of health and tourism. His culinary understanding has always been closely associated with local agriculture.

In 2022 with the takeover of a traditional distillery in Upper Styria, a further alpine site was added for the brands Alperitif® and Alperitivo®. The basis for their production are medicinal herb cultures in the Tyrolean Wipptal valley, where at 1,350 metres above sea level many thousands of masterwort and angelica plants provide the valuable main raw ingredients for both the alcoholic and alcohol-free drinks. In cooperation with organic farmers, a sustainable and regional raw material supply is ensured.

Experiences from the southern Alpine arc (Alpes-Maritimes) provided the inspiration for supplementing the Alperitif® gin liqueur with the Alperitif® Maritim. In 2023, the product range was widened with the novelty Eagles Bready, whereby the alcohol was distilled from ‘yesterday’s bread’ and refined to a wholesome liqueur for hot drinks with alpine herbs, roots and berry juices stored for many months. In addition, there is the Alperitif® ALPINE GIN cum Imperatoria – a strong masterwort gin with a volume percent of 48.

At the World Spirits Award, gold was awarded to Alperitif® Maritim and Alperitif® ALPINE GIN cum Imperatoria, and silver to Eagles Bready.