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Bimmerle: Know-how meets regionality and trend awareness

At the production site in the Black Forest town of Sasbach, which was opened in 2015, this family business sets innovative standards in technology, sustainability and environmental protection. For the last five decades, Bimmerle has strived for the highest quality, with focussed know-how, modern high-tech and the traditional art of distilling. This is the first distillery in Germany where all the heating requirements and power generation are covered by the burning of fruit stones combined with woodchips from the region.

In Germany and on the European market, Bimmerle is a leader in the fruit brandies sector with the Lörch brand. In order to make the ‘playground’ more interesting, the brand identity was modernised in 2024 and will be extended in 2025 by a fruit brandy range matured in wooden casks. Needle Black Forest Gin is among the top 5 most widely sold gins in Germany. The portfolio has been expanded since 2018 with WOOD STORK Spiced Rum and the EVERMANN Black Forest whiskies Theo & Wilhelm introduced in 2022. The Black Forest distillery has enriched the liqueur and aperitif market with as many as five exciting creations under the DON PASQUALE brand.

The World Class Distillery 2025 & Distillery of the Year 2025 – Bronze (Bitters & Liqueurs) received Gold for Don Pasquale Limoncello Liqueur, Zünftler Waldhimbeergeist (wild raspberry spirit), Wood Stork Spiced Rum, Lörch Waldhimbeergeist (wild raspberry spirit), Lörch Vanillekipferl Sahnelikör (vanilla cream liqueur), Needle Gin Green, Don Pasquale Aperitif Bitter Liqueur, Don Pasquale Espresso Martini Liqueur, Don Pasquale Hazelnut Liqueur and Lörch Linzertorte Sahnelikör (Linzer tart cream liqueur). Silver was awarded to Kronenhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Alte Williams Christ Birne (pear brandy), Zinselhof Alter Williams Christ Birnenbrand (pear brandy), Lörch Altes Schwarzwälder Zwetschgenwasser (damson spirit), Needle Blackforest Distilled Dry Gin, Needle Gin Rosé, Don Pasquale Pistachio Cream Liqueur, Lörch Bratapfel Sahnelikör (baked apple cream liqueur), Zünftler Alte Williams Christ Birne (pear brandy), Lörch Williams Spirituose im Holzfass gelagert (pear spirit aged in a wooden cask) and Lörch Marille Spirituose im Holzfass gelagert (apricot spirit aged in a wooden cask), and Bronze to Lörch Obst Spirituose im Holzfass gelagert (fruit spirit aged in a wooden cask).

Ruedi Käser - Triumph of the lord of the castle

"We produce 12 different whiskeys including special varieties - some even for Hapag-Lloyd which are served on the cruise ships MS Europa, MS Hanseatic and MS Bremen. We are also very active in Switzerland, for example as a trend producer for Betty Bossi, a cooking show and marketing range of the Coop company. In September, we are opening our first flagship store in Zurich and our products are already present at the "House of Switzerland" in Peking.

Ruedi Käser and his "Whisky Castle" always cause a stir. From the outside, the building makes a very traditional impression, in the style of an American farm distillery, but the interior is surprising: The distillery on the ground floor resembles an art gallery. The production line consists of the fruit distilling system of the distillery, the pre-stage, and the copper pot still as the core element of whisky production. What follows on after a visit there is the theatre-cum-bistro with terrace. From the top floor, a wonderful view of the vineyards opens up, but visitors can also direct their eyes to the attractive round bar where they can choose the "noble brew" they would like to taste.
A rich diversity in pleasures and a variety of settings - that's the motto that Ruedi and Franziska Käser follow in all their activities on the idyllic farm estate in the Aargau Fricktal valley that invites adventurous visitors to enjoy highly spiritual and culinary experiences. Nature, with its variety of ingredients, yields numerous inspirations. Vineyards, orchards and vegetable patches supply the basic ingredients for spirits, wines, seasonal dishes and delicatessen.
Ruedi Käser's single variety spirits give sensual pleasure, impressions of fragrance and taste with unmistakable aromas. Trial and error was and is the motto here, and the imaginative distiller will certainly not run out of ideas soon.

This year's successes at the World-Spirits Award included a 10th place ranking and title of Master-Class Distillery with gold for the blackthorn and Williams pear and silver for the two cherry brandies and a beer distillate.

Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.