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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Fünfundsechzig07: Five men – one mission

In summer 2018, a decision was made by Christian Dautermann, Heinz Dengel, Thorsten Winternheimer and Jörg and Joachim Schweizer: Ingelheim needed a gin, and one with depth. Edgy, strong and distinctive. No sooner said than done: the result is a local version of the cult spirit, with the noteworthy name Fünfundsechzig07. Every true Ingelheim local knows that is the old postcode of the Rhine-Hessian town – and at the same time a liquid declaration of love to their hometown.

19 botanicals in the Ingelheim Dry Gin provide a true taste explosion. Lemongrass, cardamom, orange blossom and bitter orange make it a distinctive counterpart to the predominantly sweetish range of gins. “Fünfundsechzig07 is simply different: edgy, deep and full of character – just as a product from our hometown should taste,” Thorsten Winternheimer states. The expertise was provided by Heinz Dengel, in whose distillery, in existence since 1882, the gin was produced. A labour of love, as he explains: “It was our first gin, but thanks to plenty of experience no problem. On the contrary, we are happy to be able to try out something new.” Christian Dautermann, who presented the gin at his wine tasting days, is also impressed. The gin is also well-received among wine drinkers. “We met with great interest and the feedback was very positive. This motivates us, of course,” the vintner is delighted to report.

At the World Spirits Award, gold was awarded to Fünfundsechzig07 Ingelheim Dry Gin.

Edelbrennerei Armin Nachbaur: Experience and enjoy s' Kriasi

Fraxern is a mountain village in Vorarlberg with around 700 inhabitants. It is nestled on a sunny south-facing slope between Feldkirch and Dornbirn at around 900 metres above sea level. There is written evidence of the ‘Krisbeeren’, as cherries were called back then, as long ago as the 16th century. At the turn of the 18th and 19th centuries, there were over 10,000 standard trees here, providing a considerable source of extra income for the farmers, as the fruit was in demand even in neighbouring Switzerland. In the year 2000, only 2,000 trees remained and today, there are maybe only 200 still in full production.

Heidi and Armin Nachbaur cultivate over 50 trees on two steep slopes facing the Rhine Valley as a sideline. Dug up as wildlings in the neighbouring forests, they were grafted with regional varieties of cherries used for distilling kirsch. The cherries are picked without stems using long wooden ladders. This process is called ‘mälka’, because the hand movement resembles that of milking a cow. For around two weeks, work is carried out from six in the morning until eight in the evening, with five to ten helpers from the village and the surrounding area. All of them work for free and have ‘grown up with the standard tree’. Depending on the year and the weather, three to five tons are harvested, which are all refined in the in-house distillery. Customers can learn on site about the cultivation, varieties and care of the trees as well as their harvesting and processing. This means that the consumer can enjoy a regional, high-quality product whose production can be traced sip by sip. The maintenance of the standard trees is intended to keep the tradition alive in the municipality and make a small contribution to the preservation of a unique cultivated landscape.

Hochstamm Kirsche won gold at the World Spirits Award.