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Liedschreiber Erdelbranddestillerie: A vocational passion

Andreas and Anna-Maria Liedschreiber both come from a farming background and have been running the farm with cattle, grassland, forest, alpine pastures and a distillery since 2003. The family has five daughters and one son. Andreas, a trained carpenter and master farmer, has been distilling using traditional methods in the farm’s own distillery since 1985. He has been a taster for sensory tests at the Weihenstephan University of Applied Sciences since 2000 and completed his training as a fine brandy sommelier in 2010. Anna-Maria, a master of home economics, specialises in liqueurs made from fruits and flowers and is also a fine brandy sommelier.

The distillery is located in the charming Alpine foothills near Lake Tegernsee. The Schafstatthof farm is not just a place of production, but an experience for all the senses. Every bottle tells a story – from carefully selected ingredients to masterful distillation. The high-quality specialities are matured to perfection in old earthenware barrels and are harmonised with their own mountain spring water. Visitors can learn more about the high-quality process from the fruit to the fine distillate and interesting facts about modern distillation technology on a public distillation tour (registration from ten people). Afterwards, there are tastings from the wide range of products, plus regional cheeses and fresh bread. For larger events (up to 80 people), the comfortably furnished ‘Destillenzi’ and a terrace with a view of the Alpine landscape are available.

At the World Spirits Award 2025, Gold was awarded to Schlehe-Brand (blackthorn brandy), Speierling-Brand (service tree brandy) and Herzbeere-Brand (guelder rose brandy), and Silver to Wildkirsche-Brand (wild cherry brandy).

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.