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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Der Zweiger: Synergy of a strong family

The Zweigers run an honest, artisanal business whose top priority is the high quality of their products: “Quality is our philosophy, and we feel committed to it. Innovation and constant quality controls ensure exclusive products of the highest quality.” This ambitious motto has followed the dynamic company into its current third generation. “More than 90 percent of a distillate’s quality is determined by the quality of the fruits. Even brilliant distillers won’t succeed with mediocre fruits. Good distilling is a craft, and a great deal of experience and feeling is required.”

The product range includes the finest brandies, harmonious cream liqueurs, gin, full-bodied whiskies, as well as frizzante sparkling wines and craft beers. In addition, there is a vineyard area covering 15 hectares where Pinot Blanc, Schilcher and Sauvignon Blanc are cultivated. The highly aromatic brandies are created by means of an elaborate distillation method. The most important aspect is the quality of the raw materials, which are carefully selected and processed. The products can be sampled in Gießenberg near Mooskirchen or at special events (www.zweiger.at), and tours of the company which include regional delicacies can be organised upon advance reservation. The Schnapsothek with its wood and glass interior invites guests to taste the products in a welcoming atmosphere.

The World Class Distillery 2023 (Distillery of the Year 2023 – Silver, Bitters & Liqueurs) received double gold for Steirischer Eierlikör aus Bio-Eiern (egg liqueur) and Schoko-Kokos Cremelikör (chocolate-coconut cream liqueur) (World Spirits Award 2023 & Spirit of the Year 2023), gold for Steirischer Single Malt Whiskey, DER Almkräuter (herbs), Kürbiskern Cremelikör (pumpkin seed cream liqueur), Smoked OAK Single Malt Whiskey and Steirischer Marillen Cremelikör (apricot cream liqueur), and silver for Tonkabohne Cremelikör (tonka bean cream liqueur) and Bitter.