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Babco Europe Limited – A guarantee for distinct branded products

Babco is an international brand company with its headquarters in Dublin, and owns the intellectual property rights to a range of premium brands based on the company’s own recipes. “We create brands which attract the attention of consumers through their distinct character”, says Mark Wilson, CEO and co-founder of Babco Europe. Babco is committed to the ongoing improvement of its branding. An extensive expertise in ‘hand-crafted flavours’ forms the basis for a growing portfolio of exceptional brands which are bold and striking in design and communication. A prime example are the imaginative, fruity products sold under the umbrella brand, ‘Mickey Finn’.

Comprehensive marketing activities and public relations add considerable support to sales success. In the core strategic markets, national companies have been set up to deal with marketing and sales. “We respect our suppliers, sales and retail partners, and place a great deal of importance on long-term, sustainable partnerships. This way of working defines our brands and has laid the foundation for a strong development across the value added chain. An ever increasing list of awards and prizes is the best proof of our tireless commitment.”

At the World Spirits Award, the herb liqueur AGWA Diablo was awarded gold.

St. Kilian Distillers: Whisky made in Germany following Scottish tradition

Born from the idea of creating the largest whisky distillery in Germany, the owner Andreas Thümmler, the whisky legend David F. Hynes from Dublin and the master distiller Mario Rudolf started converting their plan into reality in 2012. Four years later, their dream was established in Rüdenau near Miltenberg am Main, based on the Scottish model, and within a short time the little village had developed into the centre of German whisky. A willingness to experiment is a top priority. Alongside a wide variety of malts, it also comprises way more than 390 different sizes and types of barrels, where whisky can mature under ideal conditions near the distillery – amid the pristine nature of the Odenwald forest in former NATO bunkers. At St. Kilian, craftsmanship and tradition meet technology and innovation. On Saint Patrick’s Day in 2016, the first distillate for barrel number 1 was created in Scottish washbacks and two 6,000 litre Forsyths copper pot stills from Speyside, helped along with German engineering skills. At the end of 2020, they succeeded in what was no doubt the most successful whisky launch in Germany: the combination of single malt whisky made in Germany with the cult figure Bud Spencer on the label. One year later, two whiskies followed with Spencer’s film partner Terence Hill. In 2021, the first heavy metal edition, ‘Tunes of War’, paid tribute to the German band ‘Grave Digger’, followed by further single malt whiskies and a cooperation with the British band ‘Judas Priest’: single malt whiskies and editions produced with ultra heavily peated barley malt bottled in a 0.7-litre bottle. Since the end of 2022, the core product range comprises two single malt whiskies: ‘CLASSIC – Mild & Fruity’ and ‘PEATED – Rich & Smoky’ made of 100% barley malt from Germany and the Scottish Highlands. Premium liqueurs are also produced in Rüdenau, and range from fruity-fresh and creamy-sweet to gently spicy and smoky-peaty varieties. The liqueurs are bottled in elegant, matte black 500 ml pot still glass bottles.

The World Class Distillery 2025 received Double Gold for St. Kilian Peated Rich & Smoky (Spirit of the Year & Award 2025), Terence Hill The Hero and Celtic Castle 2024, Gold for Bud Spencer The Legend, Judas Priest Invincible Shield, Judas Priest British Steel, Banana Joe Cream Liqueur, St. Kilian Classic Mild & Fruity, Terence Hill Voll auf die Nuss (hazelnut liqueur), Johnny Firpo Homemade Ein Klitze Pistazie (pistachio liqueur), Advocaat Egg Liqueur and Bud Spencer Distilled Dry Gin, and Silver for Signature Edition Fourteen.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.