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Angostura Limited: From elixir to export hit

Johann Gottlieb Benjamin Siegert, a young doctor born in Germany, journeyed to South America after the Napoleonic Wars. In the services of the freedom fighter Simón Bolívar, he worked in a military hospital in the town of Angostura (now Ciudad Bolívar), and perfected the formula for an aromatic bitter in 1824. This elixir proved to be extremely effective with the soldiers’ stomach troubles and digestive disorders – and is said to have helped them to win the fight for freedom against the Spaniards. Soon the fame of the miracle cure was spread by the sailors, and it became used as a versatile flavour enhancer for foods and drinks, and the foundations for a small but regular export business were laid.

In 1875, the company was relocated to Trinidad, and started in the rum business soon after. In 1949, an in-house distillery was established and, by the end of the 1960s, the Angostura company had expanded sales of its aromatic bitters to over 140 countries around the world – and grew even further in the decades that followed. These days, the global market leader in bitters exports to around 165 countries worldwide, a great achievement for the economy of Trinidad and Tobago. The headquarters are located on a 20-hectare site, where guided tours of the distillery, the bitters production area, the museum and the butterfly collection are organised for locals and visitors.

Die World-Class Distillery 2025 erhielt Gold für Angostura 5 year old Rum, Angostura Reserva, Angostura 1919, Angostura 7 year old Rum, Angostura 1824, Angostura Tamboo, Silver für Angostura 1787.

Prenzel - An enjoyable and ingenious diversity

In 1989, Robert Wuest, from a family of distillers in Alsace, visited Hugh and Chris Steadman at their cherry orchard on the edge of the city of Blenheim - and came up with a brilliant idea. Soon after, the first fruit distillery in New Zealand was founded: The Alsace New Zealand Distilling Company. There is no long-standing tradition of fruit brandies here and as such there was no market for the products, despite the fantastic cultivation conditions. The company focuses on the use of alternative products for the bakery and food industry and as such, a golden pretzel was chosen as the logo, the emblem displayed by every bakery in Alsace. "Pretzel" then became "Prenzel" with the "n" standing for New Zealand.

The product range has been consistently extended to include foodstuffs such as vinaigrette, mustard, spicy sauces, vinegar and food oils. At present, only 40% of the company's sales come from alcoholic drinks, of which 10% is from pure distillates including small quantities of traditional fruit brandies, more than 20 liqueurs and brandy, gin and vodka.

The company's sales strategy is unconventional: there are no classic advertisements and instead, sales are based on word-of-mouth in the form of presentations at private households. Over the years, a network of franchise companies has developed which will be extended to the European network in future. Hidden costs play a big part in the introduction of new products: as such, consumers are invited to compare the Prenzel products with those of the market leaders. Only if 80% of them prefer the Prenzel products are the recipes pushed ahead and finalised.

The company was awarded a silver at the World-Spirits Award for its liqueur based on the Sauvignon Blanc grape variety.

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.