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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

Svedka - Hot parties with a touch of cool Sweden

Where there is a party, there is Svedka - whether it be on Broadway, in Hollywood or in Berlin. The stars and starlets love this Swedish vodka: fans include Sting, Paris Hilton, Kirsten Dunst, Jason Schwartzmann, Gwyneth Paltrow, Melanie Trump, Kate Moss and many more.

The secret behind the flavour of Svedka is rooted in centuries of Swedish tradition. High quality wheat forms the basis (1.5 kg per litre) which is then distilled five times. The process takes over 40 hours. The result is so smooth that it does not require filtering. The purest of spring waters are used in the master blending process. The result is a gentle freshness. Four flavoured vodkas are also offered in addition to the pure vodka: citron, clementine, raspberry and vanilla.

Svedka Vodka is the fastest growing Swedish brand of vodka worldwide. It was launched onto the market in 1998 and in 2007 was taken over by Constellation Brands together with its brand owner Spirits Marque One LLC, based in New York. In the USA, this cool Swedish vodka spread through the bars and nightclubs like wildfire, supported by a trendy advertising campaign entitled "Happy Hour in America" with slogans such as "Make Cocktails, not War", "Mix liberally, drink conservatively", "Life, Liberty, and the Pursuit of Happy Hour" and "Conserve Energy, drink sitting down". Futuristic cocktail recipes such as the "Peeping Android" and "2033" have also played a part. "2033" was chosen because Svedka has been "predicted" to be the most popular vodka in the world in that very year.

The products scored well at the World-Spirits Award: the "pure" vodka won a double gold and there was also gold for the "Clementine Flavored" and "Citron Flavored" as well as silver for the "Raspberry Flavored".

Highclere Castle Spirits: Traditional gin with style

Highclere Castle is a manor house in the neo-Renaissance style dating back to the 19th century, located in the county of Hampshire to the south-west of London. The exquisite country house has been the home of the Carnarvon family for more than 300 years and clearly has a long and rich past. The typically English park is located within the 1,000 hectare grounds of gentle hills and woodlands. Over the centuries, visitors have included kings and artists, statesmen and authors. The etiquette involved in playing host to such noteworthy guests has been perfected over generations.

Today, Lady Carnarvon still welcomes friends and guests in the drawing room or on the lawn with a gin cocktail or traditional gin and tonic – traditionally with the juice and peel of fresh oranges and a sprig of rosemary from the garden. Juniper has grown wild on the grounds since Roman times and forms the backbone of the first-class London Dry Gin. In the family archives, recipes can be found from the early 20th century, which were painstakingly fine-tuned over the space of two years. At the heart of it all is juniper, which is joined by lavender, lime blossom and orange peel. The unusual addition of oats as a botanical creates a creamy note.

Highclere Castle Gin is produced in England’s oldest gin distillery from the 19th century, above an ancient underground spring. Continuous improvements and a long tradition have led to a facility being established in which worldwide prize-winning gins of the highest quality are produced.

At the World Spirits Award, there was gold for Highclere Castle Gin.