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Inner Circle Rum – Sailing towards success

How does a world-class sportsman turn himself into a rum producer? And even make it a tremendous success story! Stuart Gilbert, a multiple world champion sailor who participated in the 1984 Olympic Games, shows how it can be done, with the successful re-launch of Australia’s best rum which quickly acquired worldwide recognition and was awarded prizes at wine and spirit competitions in London, Frankfurt and Chicago. In 2007, Inner Circle was taken over by Lion Nathan Australia (since 2011, it has been operated by Lion alone following a company reorganisation) and incorporated into their New Zealand range. Their competence and capacity to distribute at an international level guarantee a further positive development, as is shown by the sales figures and results of tastings.

Originally produced for the Colonial Sugar Refinery’s “inner circle of management and favoured clients” in the mid-19th century, this popular rum was available until 1986. When the company was sold, the brand Inner Circle – an Australian icon – was discontinued. Stuart Gilbert, a great fan of this particular rum, found himself missing it keenly. He tasted all the rums of this world, but none compared to the favoured flavour. He then decided to put his money where his mouth wanted to be and contacted Malcolm Campbell, the last master blender of Inner Circle, who still owned the original recipe and yeast. After buying the brand rights, Gilbert bought Beenleigh Distillery, the oldest registered distillery in Australia, in 2004 and as such acquired an industrial monument.

The Australian rum trio was again successful at the World Spirits Award with a double gold, Best in Category and Spirit of the Year for the Rum Grey, gold for the Rum Green and silver for the Rum Red.

Stiegenhaushof – A remarkable distillery

Johann Fankhauser, the great-grandfather of the present-day farm owner Martin, was a “Jack of all trades”. In addition to being the mayor and looking after the farm and animals, he also found time to build staircases for his neighbours – hence the name “Stiegenhäuserhof” (staircase farm). In those days, it wasn’t just apples, pears and damsons from the garden that were distilled, but also masterwort from the alpine pastures of the Ahorn area. Martin Fankhauser was a dairy farmer until 2005, who also kept sheep and chickens. After taking a distillation course, he produced his first Williams brandy and won silver in provincial competitions. That was the start of his distillation career: these days over 30 brandies and liqueurs from regional fruits are distilled in his modern licensed distillery.

As a real full-time farmer in the Zillertal Valley, Martin creates his brandies to perfection with passion and skill, and since March 2010 he also holds the title of ‘brandy sommelier’. In 2012 the cowshed was converted into a public-access distillery, with lots of room for tasting sessions, and a view into the sheep shed – after all, the master distiller is also an award-winning sheep farmer and has been breeding Tyrolean mountain sheep since 1996. Kathrin Fankhauser, mother and farmer with heart and soul, devotes herself to Zillertal Valley traditions on the farm, in the distillery and in the kitchen. Her specialities are the sweet liqueurs. “My grandmother took a lot of time to show us all about the preparation of the berries. We used to love the jams and jellies from cowberries, cranberries or red elder. This is how my passion for liqueurs came about, as they are full of fruity flavours down to the last drop.”

In everyday life, three generations live together in the traditional way – naturally and authentically. And this “authenticity” runs through the whole farm. The trademark of the products is the perfect mixture of tradition, region and passion. “Everything which is perfect in the eye or feelings of the beholder, is sexy. Why shouldn’t that also apply for brandies and liqueurs? Our schnapps is a real experience – really sexy. The tastes of the liqueurs capture the sweetness of life – really sweet.”

At the World Spirits Award, the Stiegenhaushof made a very strong showing: as a World Class Distillery 2014 with the title of “Distillery of the Year SILVER 2014”. The Yellow Williams Pear (Spirit of the Year 2014 & World Spirits Award 2014) and Red Williams Pear won double gold. There was gold for Muscat Grape, Fruit Schnapps Cuvée and Damson, and silver for Sloe.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.