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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Rhumerie de Chamarel - Rhumerie de Chamarel – A newcomer with vision

This high-quality rum from the island of Mauritius is produced in line with ecological guidelines. The products are distributed in Austria by the company Wind GmbH, based in Traiskirchen (www.wind-plast.at).

The road leads through extensive pineapple plantations and fields of sugar cane up to the distillery at an altitude of 300 m in the South-West of the island. Designed by a renowned architect, the building is elegant and authentic and a fine example of modern construction with its natural materials such as wood, stone and water. The comprehensive concept also incorporates the L’Alchimiste restaurant where up to 80 guests can savour the sophisticated regional cuisine. At the “Sugar Cane Spirit” boutique, various types of rum are on offer (White Rum, Le Coeur de Chauffe (fine brandy), Rum Paille (stored in wooden casks), Rum Arrange (flavoured with fruits and spices) as well as an exclusive clothing range, hand-made products and a small jewellery collection.

The location and climate of the fertile valley promote the growth and quality of the sugarcane. The sugarcane is harvested by hand in the early hours of the morning and processed at the mill within four hours. The fields are not normally burnt, as is usually the case, to make harvesting easier. Even when distilling at the highest modern levels of technology, nothing is wasted: the bagasse – the fibrous remnants of the sugar production process – is burnt to obtain energy. The chimney contains the very latest smoke filters and the ash is used to fertilise the fields.

The company yet again impressed at the World-Spirits Award, with one gold and four silvers.

Diageo India: Single malt with the spirit of the desert

Diageo India, as a subsidiary of the world market leader Diageo, is the leading alcoholic drinks company in the country with a wide portfolio of over 50 spirits brands – old and new, big and small, global and local, in almost every price segment in every category. Each spirit has its own story to tell – of tradition, craftsmanship, innovative production and inspiring design. One of these is Godawan whisky.

It was born in Rajasthan, an area with a flourishing heritage of proud artisans who uphold old traditions and foster a rich culture of art, design, music and architecture. This heritage is also a cornerstone in the production of the single malt – from the grain to the glass – in an exceptional environment. It makes use of the heat in the extreme climate and of local ingredients, to create malts with a great depth of taste. The basis is locally sourced, six-row barley, a crop with a higher protein content, slowly distilled after malting and matured at high temperatures. It is then finalised in special barrels with Indian plant substances, ensuring an authentic taste. The bottle sports a giant bustard, a bird that symbolises the exceptional culture of the region. Once present throughout India, the shrinking habitats are driving the majestic bird to extinction. The last of the remaining 150 birds have found refuge in the rough desert of Rajasthan.

At the World Spirits Award, silver was awarded to Godawan Single Malt Rich and Rounded Artisan Whisky, Godawan Single Malt Fruit and Spice Artisan Whisky.

Revolutionary Brands: Secrets of spirited drinks

Vivek Menon, formerly Brand Manager at Aryen Beverages Private, is the Director of the company Revolutionary Brands founded in 2021, well-known in the spirits and wine industry. The spectrum ranges from the procurement of local raw materials to the production of modern labels, and the portfolio comprises wines from around the world, as well as premium spirits from whisky to rum. Two Revolutionary products have exciting stories to tell …

Lucifer’s Gold is a devilishly good drink for people who are not afraid of the unfamiliar. The mix of Scotch grain whisky and Kentucky bourbon is considered prohibited – hence the name. In an old Italian town, a British Scotch drinker and an American bourbon drinker were gambling. They noticed a change in the taste and texture of their drinks. After the game, they asked the barkeeper ‘Lucas’, who admitted to the mix, and they wanted to come back. The next day they were surprised that nobody by this name had ever worked at the bar …

Viva El Ron was a Cuban white rum whose recipe was developed over more than 150 years that everyone loved. The drink did not need a name, it was just called El Ron. One day the barrels were empty, but nobody knew the recipe – El Ron appeared to be lost. Sometime later, a young man found a box full of diaries, with stories spanning generations. The secret of El Ron was scribbled on the margins. He therefore kept trying until he succeeded in restoring the ‘white gold’. Viva El Ron!

At the World Spirits Award, gold was awarded to Lucifer’s Gold and Viva El Ron De Cuba.