World-Spirits Online Guide Abo – order now

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Dolleruper Destille: Regional products from Northern Germany

Near to Flensburg, Germany’s northernmost distillery can be found in a timber-framed house. The copper still, with which distillates from various fruits have been manufactured since 2003, is the showpiece of the building. In 2014, Dr. Axel Hartwig and Werner Sauer took over operations. Originally from the brewery business, they discovered a great passion for distilling and developing new products, so now also whisky, rum, gin and other spirits are available. Unusual ingredients also find their way into the distilling vat for products such as carrot brandy and cocoa spirit.

Because an environmentally friendly procedure is important for the distillers, many distillates are organically certified. As members of the FEINHEIMISCH network and the Nature Conservancy Foundation, regional production is paramount. The ingredients used are (as far as available) harvested in the Schleswig-Holstein countryside. The hand-bottled distillates can be tasted and purchased in the Bioland-certified on-site shop. Show-brewing and distilling seminars offer deeper insights into the subject. The young team has expanded due to increased production, whereby innovation and university knowledge meet many decades of experience – the perfect foundation for creative, high-quality recipes in tune with the latest trends.

At the World Spirits Award, there was gold for Die Hand Buddhas.

Miguel Torres: A family empire with a special commitment

Juan Torres Master Distillers is the business division of the Torres family (their roots can be traced back to the 17th century), which has devoted itself to the production of high-quality spirits. The origins date back to 1928, when Juan Torres Casals from the second generation of the family began making brandies from white wines from the Penedès region to the southwest of Barcelona.

With 90 years of experience, the art of distillation is constantly being developed at Torres. The product range includes brandy, pisco, orange liqueur and tequila, which are sold under the brand names Torres Brandy, El Gobernador, Magdala and Rocado.

The company is now in its fifth generation, employs more than 1,300 people in total and is available in more than 150 countries around the world. Wine bars in Shanghai, Barcelona and Santiago de Chile, as well as an impressive social media presence, demonstrate their international commitment. Their employees are their ‘primary asset’ and take top rank in their list of corporate values. Ecology also has a significant value, and CO2 emissions per bottle have been reduced by 30% since 2008. Fair trade is a must, with the goal of maximum fairness, based on transparency and respect. As part of the family foundation, the family has cooperated with more than 400 projects around the world since the mid-1980s – with the protection of children as the main focus.

At the World Spirits Award, there was gold for El Pisco Gobernador Reservado (Moscatel), and silver for Torres 15 Reservada Privada and Magdala (Orange Liqueur).