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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Edelkorn-Brennerei Jos. Rosche: We are happily distilling for you!

In the oldest town in Emsland, the Rosche family have been using their own grain for the finest distillate to make fine Korn (grain distillates), fruit brandies and liqueurs since 1792. The fine fragrance and the mild taste of wheat and malt are already present during the course of the 36-hour fine distillation process. The best water from Haselünne is added to achieve the desired drinking strength, and then the distillates mature in stoneware or stainless-steel containers. By storing Emsland’s cultural treasure in wooden barrels which previously held brandies or wines, it is united with aromas from around the world: as a single cask edition of ‘Edelkorn Generation 5’ or as ‘Joe’s Best’, every drop is a treat. The latest product is ‘HOPE’ – a London Dry Gin with a light hint of hops.

Since 1986, the company has been directed by Joe Rosche, representing the fifth generation of the family. He is the co-founder of the ‘Bund deutscher Edelkorn-Brenner’ (German Korn distillers) and co-initiator of the ‘protected declaration of origin’ for Haselünner Korn at the EU level. The ‘Korn Academy’ which he founded is an entertaining but educational plant tour. He uses it as a way to create many thousands of fine craft Korn enthusiasts every year. Susanne and Joe are also socio-politically engaged and support worldwide water projects in particular. Climate protection in the region is especially dear to their hearts and they use returnable bottles for the majority of their spirits.

The World Class Distillery 2024 received double gold for de la Roche, gold for Edelkorn Generation 5 matured in a whisky barrel, Rosche Haselünner Korn, Joe’s Best 35 – aged Korn stored in a whisky barrel, Edelkorn Generation 5 matured in a port barrel and Edelkorn Generation 5 matured in a Sauternes barrel, and silver for Hope London Dry Gin and Uralter.

Waldemar Behn: Unique spirits brands

The slogan ‘Kennen Sie den? Der ist von BEHN!’ (Do you know this one? It’s from BEHN!) is what made this family company from Eckernförde famous. In 1892, Waldemar Behn, son of a Hamburg beer brewer, established a retail store for beverages in Schleswig-Holstein. He initially supplied beer to workers building the Kaiser-Wilhelm Canal, the present-day Kiel Canal. The product range was later extended to include non-alcoholic drinks and spirits of his own production for the catering trade. In 1906, Waldemar Behn bought the Eckernförder Dampfbierbrauerei brewery so that this Baltic resort of Eckernförde became the company headquarters, which it still is today.

After the Second World War, alongside running a specialised beverage wholesale trade, the company concentrated on producing branded items in the spirits sector, including typical products of the region, such as Germany’s most popular anise spirit ‘Küstennebel’, ‘Fischergeist’ and ‘Original Friesengeist’. Starting from the Northern Germany region, the Behn family company developed into a national and international provider with the brand ‘Kleiner Feigling’. With one of the world’s highest awarded cream liqueurs, ‘Dooley’s Original Toffee Liqueur’, the company finally achieved its international breakthrough which was solidified with the purchase of the brand ‘DANZKA Vodka’ in 2013. Today, Behn’s range of products consists of award-winning spirits brands that are available almost everywhere in the world.

At the World Spirits Award, there was gold for Andalö Sea Buckthorn Liqueur, the aperitif of the northern summer.