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Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.

Berentzen Group: 260 years of cultured distilled spirits

Berentzen Group is an innovative beverage company that boasts a wide portfolio and develops, produces and markets varied and fashionable drinks concepts. The portfolio includes spirits, alcohol-free beverages and fresh juices. With over 260 years of experience, they are one of the oldest national manufacturers of spirits and have a market presence in over 60 countries to date, with brands such as Berentzen and Puschkin as well as reasonably priced private label products.

In April 2023, Norden Sea Salt Gin was launched on the German market under the Doornkaat brand. It is a speciality on the gin shelf, as selected North Sea botanicals create an extraordinary and intense taste experience: juniper provides the spice, sea buckthorn and rosehip the fruity tartness. Norden Sea Salt Gin is rounded off with a pinch of sea salt. This spirit spreads the genuine nature and authenticity of the North Sea coast throughout Germany. It is versatile and can be enjoyed neat, on ice or mixed as a long drink or cocktail.

Tres Países Premium Rum combines distillates from Guatemala, Panama and the Dominican Republic. After being stored for up to eight years in American white oak bourbon casks, they come to Europe for refinement by the master blender. The characteristics of the countries provide the taste profile: vanilla and butterscotch, elegant fruit, banana and chocolate. It is also available in a port cask finish, which is refined in aged casks for another six months.

At the World Spirits Award 2026, there was Gold for Tres Países Premium Rum and Silver for Doornkaat Norden Sea Salt Gin.

Spice Island Distilling Co: Gin from the Spice Islands

Centuries ago, many spices were more valuable than gold and reserved just for the social elite in Europe. The Silk Road became inaccessible during the Crusades. Then the Age of Discovery began and soon European ships were navigating the treacherous ocean south of Africa and regaining access to the Spice Islands.

Indonesia is a paradise for distillers, home to around ten percent of the plant types in the world and some of the most exotic spices. Spice Islands Distilling is the first true artisanal distillery, located in Keramas Beach on the tropical island of Bali. They stand out from other manufacturers especially for their commitment to authentic craft spirits in small batches. The centrepiece of the distillery is the 550-litre still, handmade by CARL in Germany. A second distillery has created the capacity for rum, corn whiskey and agave brandies.

The best botanicals for the Indonesian spirits are sourced on the archipelago. East Indies Archipelago Dry Gin contains kecombrang, Andaliman pepper and kemangi (lemon basil) along with traditional juniper, angelica root and coriander. Bali Pink Pomelo Pink Gin has an aroma of freshly cut grapefruit, complemented by ripe Bedugul strawberries from the highlands of Bali. Banda Fine Spiced Negroni Gin is a tribute to the island of Banda, once the only place in the world where nutmeg and mace grew. Both dominate the spice profile in harmony with citrus fruits.

At the World Spirits Award, there was gold for East Indies Archipelago Dry Gin and East Indies Banda Spice Negroni Gin, and silver for East Indies Bali Pink Pomelo Gin.