World-Spirits Online Guide Abo – order now

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Obstbrennerei Hügel: The secret behind the Hügel 22 brand

The family-run private distillery with owner Karlheinz Hügel and his son Christian produces fruit brandies, liqueurs, gin and whisky. This is one of the strengths of the Hügel family: “80 percent of the fruit is hand-picked from our natural orchards in the surrounding area.” The classic range is complemented by the modern Hügel 22 line – from gin to fine brandies.

The company was founded in 2013 as a hobby for the owners of the raw materials. The launch programme included 28 fruit brandies and liqueurs. From 2018 to 2020, Christian completed his training as a distiller and distillery specialist at the technical college for agriculture in Offenburg. This was followed in 2022 by the creation of the premium brand range Hügel 22, with eight exclusively filtered fruit brandies and a gin. The premiere was the presentation of Hügel 22 Whisky Exklusiv, limited to 380 bottles of 0.5 litres each. In 2023, the Hügel 22 range was expanded by ten liqueurs, and in 2025 by three single cask bottlings of whisky.

And what is behind the number 22? Christian Hügel solves the mystery for us: “That’s my lucky number. I was born on the 22nd and grew up at the address Im Dellbrunnen 22 in Hengsberg. I like to drink Scottish and Irish whisky and have also learned to appreciate German whisky. And that’s how the Pirmasens whisky creation came about, the first commercial whisky in the Southwest Palatinate. The base is barley from a wholesaler who tailors it to our own requirements. After three years, the whisky is fine-tuned when it is reduced to drinking strength with water from Pirmasens with a very low degree of hardness.”

At the World Spirits Award, there was Silver for Hügel 22 Whisky Edition 2, Hügel 22 Whisky Edition 3 and Hügel 22 Pflaume (plum in a port cask).

Stroh – The Spirit of Austria

The traditional Stroh brand is a symbol of the Austrian attitude to life. Sebastian Stroh laid the foundation for the company’s success story in 1832 when he began the commercial production of liqueurs and rosolios. By 1926, 100 different specialities and 1.2 million bottles were already being produced. In 1969, Hanno Maurer-Stroh took over as the fifth generation manager of the family business at the age of 21 and redesigned it to suit the requirements of the modern market. In 1994, Stroh was the leading spirits brand in Austria and the brand is also sold in over 30 countries across the world. Following the merger with Stock and other changes, Harold Burstein, Managing Director of Stock Austria, took over the company management in August 2008 as part of a 100% management buyout. Stroh rum has been 100% produced in Austria since spring 2009 and is still refined using the finest essences and flavours.

The novelty STROH Fire is a liqueur based on a recipe from the 19th century that was believed lost. The combination of the distinctive STROH flavour and an infusion of the Hot Bird’s Eye chilli, which is also produced in the factory, has the potential of becoming the hot shot of the catering and bar scene. STROH Fire tastes good as an ice-cold shot or as a basis for spicy long drinks. It goes well with intensive soft drinks such as ginger beer or Almdudler.

At the World Spirits Award, there was gold for Stroh Fire Chili Spiced Liqueur.