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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

Roust Hungary: Affordable luxury on the spirits market

Roust was founded in 1992 by the Russian businessman Roustam Tariko and quickly developed into a leading business group in the sale of premium spirits brands. One of the world’s leading vodka producers, the company is present in more than 80 countries. Roust owns production plants and distribution centres in Hungary, Russia and Italy. The comprehensive portfolio includes the flagship vodka brands of Russian Standard, Green Mark, Parliament and Zhuravli.

Thanks to its extensive knowledge in sales and marketing and its commitment to responsible alcohol consumption, Roust Hungary has become the leading supplier on the domestic spirits market. The largest premium spirits company in Hungary also sells the Royal, Zubrówka, Russian Standard, Gancia, Grants, Jägermeister and Metaxa brands.

For years, Royal Vodka has maintained its position as the most popular and well-known vodka brand in Hungary, and also remains market leader in terms of volume and turnover. Royal Vodka is produced using natural ingredients, from the grain to the well water, which contributes to its mild taste.

At the World Spirits Award, there was gold for Royal Original Vodka, and bronze for Royal Raspberry Liqueur.

LIEBELEI: Organic liqueur manufactured in Chemnitz

Juergen Lange and Thomas Rebsch are the creative minds behind the small but outstanding production facility in Chemnitz, where organic egg liqueur is manufactured through careful manual work, 130,000 bottles a year: along with the bestseller ‘Pur’ made of organic eggs and bourbon vanilla, also the creamy ‘Schokokuss’ made with three types of cocoa, ‘Spektakulatius’ with its very own blend of spices and the ‘Flotte Orange’ with a hint of organic orange oil. Natural ingredients are exclusively used, without any aromatic substances, colouring agents or additives.

It all started with a romance across many kilometres, during which homemade egg liqueur was given as mutual gifts by Juergen and Thomas. Over the course of time, the recipes were refined and they decided to let family and friends enjoy them too. This heralded the birth of LIEBELEI LIKÖRE and ‘Pur’ soon developed into the ‘must have’ for enthusiasts. The egg liqueur was offered for the first time in 2017 at the Chemnitz Christmas market and quickly sold out. Four weeks later, online sales were launched. Over the years, its presence and turnover has increased steadily and many contacts were forged, because the markets were an optimal multiplier – until they were all cancelled due to Covid. Luckily, the turnover shortfall could be largely compensated for online. In 2021, production was switched to organic. In the meantime, the products are listed at over 300 retailers and suppliers. The next goals are wholesalers and expansion to Austria and Switzerland. The team is growing and a new production building is being opened.

At the World Spirits Award, gold was awarded to the Liebelei organic egg liqueur Pur.

Edgar Wernbacher – Authenticity from Hochsteiermark

For over 65 years, the Wernbacher family business has been known for stylish, traditional costume fashion. This means the best quality of materials and high-quality workmanship just as much as the love of tradition and its modern interpretation. This philosophy also applies to the distillery. “My grandfather was a connoisseur, and I also became a gourmet. A few years ago, my dreams came true with the opening of the new traditional costume shop and distillery. With the traditional costumes, our company is based on tradition, honesty, consistency and living handicrafts, and that is also reflected in our fine brandies. The time is right for honest and authentic concepts and products.”

The raw materials largely originate from the region: “Waldheimat – Semmering – Veitsch” which is how the easternmost area of Hochsteiermark is known. Fresh fruit is sorted by hand, cooled and prepared for the mash. Free from additives or sugar, distillation is carried out according to traditional double distilling methods in copper boilers. The resulting products have an unmistakable, genuine fruity character. The new product is Gin Bumm, which carries the ‘emblem’ of the company on its label – the stone sheep ram Ötzi. The idea arose during a gin tasting in London, and the final result is a very clear, high-quality London Dry Gin. Among the 13 botanicals, lavender, citrus and wild fennel determine the taste as well as juniper berries.

At the World Spirits Award, there was gold for Rosenapfel (apple), Der Nimbus Apfel Cuvée (apple), Der Mythos Obst Cuvée (fruits), Schafnase Apfel (apple), and silver for Edgar’s Gin Bumm and red Williams pear.