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Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Fuchshof – Product diversity from Lake Constance

Fruit is cultivated in the third generation at the Fuchshof Farm on the shores of Lake Constance near Constance, these days on around 25 hectares. The fruity diversity includes apples, pears, cherries, damsons, strawberries, blackcurrants, raspberries and gooseberries. Recent test plantings with apricots, peaches and nectarines are also of excellent quality. Fresh fruit is sold in the farm shop on site, but also processed in many ways: the range includes more than 20 different jams, fruit spreads and jellies, juices and ciders, cakes and gateaux from the farm cake shop – and, of course, brandies, spirits and liqueurs.

One focal point of production are the classic fruit brandies of the region, such as Obstler (fruits), Williams Christ (pear) or Apfelbrand (apple brandy); the specialities include pear brandy made exclusively from the fruit from the surrounding orchards, as well as a wooden barrel aged apple brandy made with the Rubinette variety. Brand-new in the wide range of products is the Dry Fox Gin, with herbs from the region and fruits from the farm. This gin was Benjamin Fuchs’ final project in his training as fine brandy sommelier. His brother Florian and father Heinrich are also trained fine brandy sommeliers.

The farm has had distilling rights since 1928. Originally, they were dedicated to agriculture and dairy farming, but since 1978 the traditional farm ceased to exist and made room for fruit growing. The first strawberries were planted and, in 1984, the first orchard was planted. And, since the end of the 1980s, the farm shop with its wide range is an attractive address for connoisseurs.

At the World Spirits Award, there was gold for the new product, Dry Fox Gin.

Gyulai Pálinka – A manufactory on historic soil

The first distillery was founded in 1731 in the city of Gyula: Baron Johannes Georg Harruckern of Upper Austria received the area as a gift from the Kaiser following his military career. The Baron brought German settlers to the area and promoted agriculture, trade and industry. Based on this long-standing tradition and supported by the latest technologies, the Gyulaer Palinka Manufaktúra has been developing here since 2008: the first series of distillates bears the name of Baron Harruckern and the design skilfully combines the past and future.

The master distillers aim to produce top quality in manageable quantities. The raw materials are top-quality fruits which are selected and washed by hand, ranging from traditional varieties to woodland and wild fruits. The importance of fruit brandy in the region is emphasised by the large spring festival with its Hungarian state-wide Pálinka competition.

The town of Gyula in the country of Békés at the gateway to Transylvania has plenty on offer for tourists, including its historical atmosphere with its brick castle and one of the most beautiful thermal baths in the region. Around a million visitors come to these healing springs each year and some of them also sample the soothing effects of a genuine Pálinka!

The products also impressed at the World-Spirits Award: gold and the title of “Best in Category” for the blackberry, gold for the quince and seven silver medals for various fruit brandies. This resulted in a ranking of 3rd place overall in the fruit brandy category as a “Distillery of the Year” (bronze) and classification as a “World-Class Distillery”.