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Aldi Ireland: Gin and whiskey in retail

Aldi Ireland has several top products in its spirit range: Boyle’s Gin from the Blackwater Distillery and Ardfallen Whiskey from the West Cork Distillery, in addition, Mo Chara Passionfruit & Mango Gin from the Old Carrick Mill.

The Blackwater Distillery has been an Aldi partner since 2016 and developed the private label Boyle’s Gin exclusively for the Irish and British retail market. The product volume of the Blackwater Distillery for Aldi has risen strongly in recent years, whereby 140,800 bottles of the gin series were sold in 2018. The successful gin brand is manufactured in Blackwater Valley, West Waterford, with selected imported ingredients as well as regional apples, blackcurrants and elderflower. CEO Peter Mulryan – former TV producer and author of the book ‘The Whiskeys of Ireland’ – explains, “The partnership with Aldi has helped us to increase turnover enormously, and also to have the security to invest and expand. This includes on-site bottling facilities and a visitor centre.” Ardfallen Whiskey from the West Cork Distillery got its name from the region in County Cork where the malted barley comes from, and is only manufactured in small batches. The business was founded in 2003 by childhood friends who started out with only two small stills they had bought in Switzerland. Now the largest distillery in the country, it currently employs over 80 staff and exports to around 70 countries.

At the World Spirits Award, there was Gold for Ardfallen 10 Year Old Whiskey and Boyle’s Gin, and Silver for Boyle’s Sloe & Damson Gin and Ardfallen Whiskey.

Schloss Fels – Shelves of variety

For the last 30 years, Weingut Schloss Fels has been amongst the top vineyards and spirit producers. Today, nearly 90 hectares of own vineyards are cultivated in Fels and Rohrendorf near Krems, making this one of the largest winegrowing estates in Austria.

The vineyard’s home-grown wines are marketed under the brand name ‘Weingut Schloss Fels’. Grapes from contracted winegrowers are also processed and used in the company, but only where they meet the strict quality criteria.

Managing director Klaus Klein clearly defines the company’s standards: “Schloss Fels stands for regional products, traditional methods, the latest technology and uncompromising quality control.”

Apart from wine, spirits are also produced, which are sold under the brand names ‘Felser’ (clear schnapps, rum and speciality blends), TAIGA Wódka, Silver Crown Gin, Golden Dew Scotch Whisky, Barbossa light Rum and ‘Desirée’ (a mild brandy matured in oak casks). The motto is: high quality at entry-level prices. All products are available in Austria exclusively via the distribution channels of SPAR Österreichische Warenhandels AG: SPAR-Markt, EUROSPAR and INTERSPAR, and some are also available at METRO.

Classified as a First Class Distillery 2016, the business won a whole row of medals at the World Spirits Award: gold for Felser Williams schnapps, Felser hazelnut spirit, Felser raspberry spirit, Silver Crown Special Dry Gin, Felser herb bitter, Felser advocaat and Barbossa Superior Rum, silver for Felser Selection apricot brandy, Felser apricot schnapps, cranberry liqueur and Barbossa Spiced Gold, as well as bronze for Felser Selection Williams brandy.