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Herman Jansen Beverages: A global player for genever, gin, and more

Genever, a predecessor of gin, has been produced for centuries in the southern Dutch city of Schiedam near Rotterdam. This is where Peter Jansen founded his distillery in 1777. Following an eventful history and several mergers, the business has grown into a global network. Today, the family company is run by Diederik Jansen in its seventh generation. Craftsmanship, quality and innovation still set trends. The master distiller, two product developers and three beverage manufacturers make up the core team who together have more than a hundred years of experience.

Herman Jansen is an expert in the development and production of spirits and related products and uses his know-how to offer custom solutions. Sustainable partnerships are pursued, whereby in business to business the full-service approach pays off – both sides benefit from the 240 years of experience in distillation and years of knowledge of the market. The wide selection of modern products ranges from local specialities like Dutch genever, Friesian bitters and liqueurs to international rums and a wide range of vodka and gin brands.

As a representative of the cult drink genever, which can hold its own against the popular gin wave through constant effort and striving for a contemporary adaptation, the company received the World Spirits Award 2022 for lifetime achievement. Gold was awarded to Herman Jansen Master Distiller's Choice 2013.

BY38 Gin: Handcrafted from a legendary plant

Birgit Gehrmann is a supplier of high-quality distillates far beyond Germany. Her premium dry gin is characterised by the use of Peruvian maca root, a natural aphrodisiac according to Inca legend. Today, maca is available in powder form as a dietary supplement which is said to reduce stress, increase energy, improve mood and more. The plant, also known as Peru ginseng, grows under extreme climatic conditions in the Peruvian Andes at altitudes of around 3,000 metres. The Q’ero, the last descendants of the Incas, also live there. Maca is said to have been used thousands of years ago as a fortifying food and a health remedy.

Sensory experts, bartenders and market researchers were involved in the development of the gin. It is produced in the Black Forest with the best water from the region, which for the founder is “more than just an ingredient from the tap, but an almost mystical element” which is just as important as the botanicals. The production conditions are ideal: a distillery ‘fired’ by a PV system which has been converted to electricity in order to be independent of gas, and a bottling capacity of more than 20,000 litres per month. Small handmade runs are a major challenge in terms of logistics, which is why the primary clients are bars, hotels and premium specialist retailers, as well as the online business.

The gin has a malty maca note reminiscent of toffee and vanilla, paired with berries and a citrus-like fruit from Peru, as well as juniper from the Black Forest, classic spices such as coriander and angelica root, and a hint of different types of pepper.

BY38 Dry Gin won gold at the World Spirits Award.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.