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Euelsberger Brennerei: Production in the Eifel region

Owner and master distiller Stephan Thomé and his wife Claudia run the 2017 start-up in Dingdorf in the Eifel region. There wasn’t a distillery on his parents’ farm – the new production facility was installed in the old calf shed. “My parents tell me my great-grandfather would have loved it. We love the materials of copper and stainless steel, and the way the light falls on them through the old stable windows.”

The name of the business comes from the Euelsberg, where they have a traditional orchard with tall trees growing apples, pears, damsons, Mirabelle plums, greengage plums and walnuts. They produce fruit brandies, spirits and various gins, all in the New Western Gin category. In the development phase, the distiller played around with over 120 herbs in his aroma lab, the result was twelve varieties, of which three were chosen for the first batch. Each gin has its own individual note, from spicy and fresh to floral and oriental.

The botanicals – be they from their own land or from around the world – are carefully selected and are of the same highest quality as those used in top restaurants and homeopathy. Many ingredients are from organic farms and are harvested by hand. In the small production facility, all stages are carried out by hand. The gin is carefully filtered to preserve the aroma and is bottled by hand to then mature first in steel barrels and then for months in the bottle itself.

At the World Spirits Award, there was gold for Laux Premium #1, Laux Premium #3, White Vermouth and Red Vermouth with Majorcan oranges, and silver for Laux Premium #2.

Elephant Gin: Drink something good. Do something good.

Inspired by the flora and fauna of Africa, handmade Elephant Gin is developed from selected African herbs, roots and fruits, including buchu and baobab, together with fresh apples from northern Germany. Since the first bottle was sold, 15% of the profit per bottle has been donated to projects for protecting African elephants – one million euros in 2022.

The story of how the gin was created is not only based on a passion for gin. On their travels, Tessa and Robin Gerlach were captivated by African nature and recognised the need to protect it. Poaching, trophy hunting, ivory trading and the loss of habitat greatly endanger that. Back in Europe, they decided to make a gin in order to call attention to the plight of the elephants. The gin stands for German quality, African spirit, and sustainability.

Six core products meet different tastes. The subtle hint of juniper and the nuances of mountain pine give Elephant London Dry Gin a complex, gently floral aroma. Elephant Sloe Gin is a fruity, modestly sweet liqueur. Those who like something more intensive should opt for Elephant Strength Gin. Its fresh aroma and higher amount of botanicals are ideal for cocktails. Elephant African Explorer Gin combines buchu leaves, white ginger and Monodora nuts with citrus, mint-cassis and herbs. An energy boost is provided by the Coffee Liqueur made of Elephant Aged Gin, coffee distillates and cold brewed Arabica coffee. The ready-to-drink Elephant Gin Negroni combines vermouth and bitters for slight acerbity.

At the World Spirits Award 2025, there was Gold for Elephant Strength Gin, and Silver for Elephant London Dry Gin and Elephant African Explorer Gin.

Diageo – From London to the whole world

Approximately 33,000 employees are employed worldwide at Diageo, the market leader in premium spirits, with Smirnoff (vodka), Johnnie Walker (whiskey), J&B (Scotch whiskey), Baileys (liqueur), Captain Morgan (rum), Cuervo (tequila) and Tanqueray (gin), Guinness beer and branded wines. Production takes place all around the world: from Great Britain and Ireland, Italy, Spain and Africa, to the USA, Canada, Latin America, Australia, India and the Caribbean. The global corporation emerged in 1997 from the merger between Guinness and GrandMet. 180 markets around the world are handled from its London headquarters.

A lot of work and lots of attention to detail go into creating the in-depth product descriptions on Diageo’s website. Information and analysis is provided about issues ranging from detailed descriptions of the production down to the most minute ingredients. Finally, they are aware of the size of their company and also of their responsibilities as a supplier of alcoholic products. The name Diageo was also deliberately chosen – it represents their agenda. Put together from ‘dia’ (the Latin word for ‘day’) and ‘geo’ (the Greek word for ‘world’), it means that every day people are celebrating all over the world with products from their company. These products open up possibilities never dreamed of for special days and nights, marking special life events and even making the smaller things in life feel magical.

Participation in the World Spirits Award was magical: there was double gold for Tanqueray No. 10 (Spirit of the Year 2016), gold for Gordon’s London Dry Gin and Tanqueray London Dry Gin, as well as silver for Tanqueray Rangpur.