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Evan Williams – Kentucky Straight Bourbon whiskey with tradition

Evan Williams founded the first commercial distillery in Kentucky in 1783. He was unable to sell his rich cereal harvest due to transport routes and so decided to use the corn to distil whiskey instead. This was easier to transport and the local water, which flows over limestone ground, gives the whiskey its characteristic flavour. Production is based on a traditional recipe including all the details specific to a small distillery. Evan Williams today owns the Heaven Hill Distilleries, the biggest family-owned distillery in the USA which was founded in the 1930s. It offers a wide range of products such as American whiskey, rum, tequila, vodka, gin, brandy, cognac, etc. and is exported to 60 countries worldwide.

The classic ‘Black Label’, the second strongest bourbon in the world, matures for three times longer than is legally required. Combined with the higher alcohol content, an intensive, full and soft flavour emerges. ‘Evan Williams 1783’ is bottled after 10 years of ageing in a limited selection of casks. The ‘Single Barrel’ comes from one single cask with the number and filling date added to the bottle by hand. It is left to mature in white oak casks on the top shelves of the warehouse. Significant temperature fluctuations mean that the flavour varies from cask to cask. The Elijah Craig 12 Y is left to mature for 12 years in American holm oak casks and only 100 casks are filled each year. The company namesake lived during the 18th century and invented the Kentucky Bourbon. Legend states that he burnt down the barn in which his casks were stored. The whiskeys therefore aged more quickly and acquired a special aroma and colour.

Elijah Craig performed well at the World Spirits Award (double gold). There was also gold for the rest: Evan Williams Black Label, Evan Williams 1783 and Evan Williams Single Barrel.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.