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Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.

Pap és Pap – Family business with a burning passion

At the end of 2009, a dream came true for Szabolcs, Marcella and Gergely Pap – they opened their own family distillery in Etyek in the wine-growing region of the same name, some 30 km from Budapest. The small team of six manages one of the country’s most modern quality distilleries. The choice of the family coat-of-arms as the company logo symbolises the strong family ties. The production process is characterised by its regional roots and the distinctive flavour of the fruits, most of which they grow themselves. The product range comprises apple, elderberry, cherry, apricot, Williams pear, raspberry, sour cherry, peach, strawberry, blackberry, plum and grape. The products can be sampled following a tour of the plant in the new tasting cellar which holds up to 60 people.

The fresh fruits are delivered by the lorry load and are stored in the cellars where they are protected from the sunshine, rain, wind and dust before being processed just a few hours later. All of the production stages take place underground in rooms protected from temperature fluctuations, with the exception of the distilling. The fruits are washed and the cores, stems, stalks and leaves removed before being machine-chopped and pumped into an acid-proof agitator tank for the homogenisation process to begin. From this point onwards, they no longer come into contact with human hands. Following cooled fermentation in steel tanks, the substance is distilled in a technologically sophisticated plant. The fine distillate is stored in a tank for six months while special varieties are stored in wooden barrels made from various woods.

At the World Spirits Award, Pap was classified as a Master Class Distillery 2012. There was gold for the Apple Mutzu (2 x), Grape Irsai Olivér, Plum, Apricot (2 x) and Blackberry. Silver medals were awarded to the Apple Jona Gold, Grape Szürkebarát (2 x), Plum (2 x), Pear Williams Yellow (3 x), Strawberry and Black Elderberry (2 x). Bronze went to the Apple Jona Gold, Cherry Sour and Raspberry.

Brennerei Bernhard Leitner: Top products from Tyrol

Bernhard Leitner’s roughly 200 fruit trees are ideally situated on the southern slopes of the Sannatal Valley above Landeck, in the Tyrolean mountain village of Grins, at approximately 1,050 m above sea level. The award for Grins – Pians – Stanz as a connoisseur’s region for damson growing is recognition of the perfect climate in this region for fruit. The production of fruit brandies has a long tradition here. In recent years, increased attention has also been paid to improving the quality of the brandies.

At the Bernhard Leitner company, the then typical local ‘farmer schnapps’ has also always been distilled. Since 1998, small batches of fine brandies have been produced with an 80-litre column distillery from several local fruit varieties. From the onset it has been the aim of this small-scale amateur distiller (fruit-growing and fruit-processing are his side businesses) to match himself with the biggest names on the distilling scene. Continual further training and quality intensification were rewarded – since then, Mr Leitner has continued his streak of success.

Small yet refined, his product range is impressive with its excellent quality which always measures up to that of the famous professional distillers. Apples, pears and damsons, complemented with berries and wild fruits, dominate in Leitner’s range of approximately 20 brandies. The ingredients come from Tyrol, from his own small orchard and some individual fruit trees. Two months of storage follow the distillation; after this, the distillates are reduced to a palatable alcoholic content. Bottling takes place at the earliest after one to two years of storage.

The World Class Distillery 2022 OBB (Distillery of the Year – Bronze 2022) was awarded double gold for Rowanberry and Blackberry (World Spirits Award 2022), gold for Red Williams Pear and Spänling (plum), as well as silver for Raspberry.