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Wirtshausbrennerei Hans Krenn – Innkeeper and medal collector

Under the banner of ‘pure inn-keeping culture’, Martina Krenn spoils guests with products from this culinary region – authentic Waldviertel specialities and spicy horseradish dishes. And speaking of spice: distiller and brandy sommelier (in one!) Hans Krenn serves his brandies with these dishes. The spirits have won numerous high-calibre national and international awards since 1995. Indeed, a shower of medals is almost the company trademark.

The food and drink are served in the stylish stone pine lounge or guestroom with its tiled stove. In summer, guests can enjoy their meals in the garden. The programme features regular brandy sampling and tasting menus – to our luck there are more than enough peaceful and comfortable areas, including four well equipped gourmet rooms, and a spa area with sauna to ensure guests can indulge in full relaxation. Speaking of pure and clear: Hans Krenn only produces quality fruit brandies made from natural, organically harvested fruits. The majority come from the south of the Waldviertel area; the apricots and quality fruits are mostly from Wachau, while the wild fruit varieties are obtained from fruit traders and the surrounding area. The fruits are then carefully distilled in a copper vessel and subject to ongoing checks in a specially designed wood-fired distillery.

The Master Class Distillery 2022 received gold for Schlehenbrand (sloe brandy), Kriecherlbrand (Mirabelle plum brandy) and Zwetschkenbrand im Eichenfass (damson brandy in an oak barrel), and silver for Kren Gin (horseradish gin), Marillenbrand (apricot brandy), Kaiserholzbirnenbrand (pear brandy) and Rote Williams (pear).

WOB Destillerie Wolfram Ortner: 35 years of perfection

This ‘crazy idea’ was launched in 1989 with the premiere of a diva dressed in raspberry-red. Wolfram Ortner has always been committed to fine fruit distillates and has produced them to uncompromising perfection. His penchant for wines matured in wooden barrels led to his first apple brandy being matured in French Limousin oak barrels in 1990. In 2000, apples from the Lavant Valley were stored in Allier, Limousin, Never and Trançais barrels. The first whiskies were produced in 1996, and in 2016 the series of six special rums, fermented with different yeasts and bottled from approx. 40% vol. to cask strength, was launched.

The handling of wood has been perfected over more than three decades, using different types of oak and degrees of toasting. Since 2013, the barrels are no longer toasted, but the wood has been heavily charred. This required significantly longer storage times for the products: Hefe 2014 (yeast) and Apfel 2015 (apple) were bottled at cask strength in 2024, while the Dark 1 and Dark 5 rums were also bottled after around ten years. 2013 also saw the start of the exciting development of recipes for ‘drugs’ made from dried herbs and spices.

On 25 November 2019, there was an explosion at the distillery, and it was not rebuilt. In spring 2024, the last barrels were emptied, twelve products were bottled and the stylish ‘FAP’ line (brandy, rum and whisky) was created. Two apple-wood brandies and a wine yeast-wood product were the fiery finale with the name ‘Omega’. Ortner’s passion hasn’t ended yet, as there are plenty of WOB Spirits in stock, available in the store and at www.wob.at.

At the World Spirits Award 2025, there was Double Gold for Apfel Barrique Never (apple), Gold for KGB Kräuter-Gewürz Bitter (bitters), Apfel Barrique Tronçais (apple), Apfel Barrique Limousin (apple) and Apfel Barrique Allier (apple), and Silver for Dark 5 and Dark 1.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.