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BY38 Gin: Handcrafted from a legendary plant

Birgit Gehrmann is a supplier of high-quality distillates far beyond Germany. Her premium dry gin is characterised by the use of Peruvian maca root, a natural aphrodisiac according to Inca legend. Today, maca is available in powder form as a dietary supplement which is said to reduce stress, increase energy, improve mood and more. The plant, also known as Peru ginseng, grows under extreme climatic conditions in the Peruvian Andes at altitudes of around 3,000 metres. The Q’ero, the last descendants of the Incas, also live there. Maca is said to have been used thousands of years ago as a fortifying food and a health remedy.

Sensory experts, bartenders and market researchers were involved in the development of the gin. It is produced in the Black Forest with the best water from the region, which for the founder is “more than just an ingredient from the tap, but an almost mystical element” which is just as important as the botanicals. The production conditions are ideal: a distillery ‘fired’ by a PV system which has been converted to electricity in order to be independent of gas, and a bottling capacity of more than 20,000 litres per month. Small handmade runs are a major challenge in terms of logistics, which is why the primary clients are bars, hotels and premium specialist retailers, as well as the online business.

The gin has a malty maca note reminiscent of toffee and vanilla, paired with berries and a citrus-like fruit from Peru, as well as juniper from the Black Forest, classic spices such as coriander and angelica root, and a hint of different types of pepper.

BY38 Dry Gin won gold at the World Spirits Award.

Alexandrion Group: A big player from Romania

The largest and most successful spirits and wine business in Romania has a comprehensive portfolio with leading brands in all categories as well as traditional Romanian products, which are known nationally and internationally for their quality. Tradition is honoured in the production process that follows their own authentic recipes with the best ingredients.

The Alexandrion Distillery is located in Dealu Mare, in the southern Romanian region of Prahova. 11,000 square metres provide a home to the distillery, filling plant – with a capacity of 40 million litres a year – and packaging area, while underground cellars cover 1,500 square metres with over 3,000 oak barrels and storage areas. 92 employ- ees work in 11 departments to optimise the production process. Modern technology and processes are used and the highest quality is guaranteed. Much has been invested in the purchase of automated, high-tech machinery for the processing, distillation and fermentation of the fruits that are used for the premium spirits. Using a flexible logis- tics model that can handle a complex product portfolio, the distillery counts as one of the most modern and efficient in South-Eastern Europe. With a philosophy of constant technological development and the procurement of new production plants, capacity is constantly being expanded in order to meet growing demands from national and international markets.


At the World Spirits Award, there was gold for Brâncoveanu XO, Brâncoveanu VSOP and Kreskova Vodka, and silver for Brâncoveanu VS, Zolmyr Mere and Suman D41.

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.