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Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.

Euelsberger Brennerei: Production in the Eifel region

Owner and master distiller Stephan Thomé and his wife Claudia run the 2017 start-up in Dingdorf in the Eifel region. There wasn’t a distillery on his parents’ farm – the new production facility was installed in the old calf shed. “My parents tell me my great-grandfather would have loved it. We love the materials of copper and stainless steel, and the way the light falls on them through the old stable windows.”

The name of the business comes from the Euelsberg, where they have a traditional orchard with tall trees growing apples, pears, damsons, Mirabelle plums, greengage plums and walnuts. They produce fruit brandies, spirits and various gins, all in the New Western Gin category. In the development phase, the distiller played around with over 120 herbs in his aroma lab, the result was twelve varieties, of which three were chosen for the first batch. Each gin has its own individual note, from spicy and fresh to floral and oriental.

The botanicals – be they from their own land or from around the world – are carefully selected and are of the same highest quality as those used in top restaurants and homeopathy. Many ingredients are from organic farms and are harvested by hand. In the small production facility, all stages are carried out by hand. The gin is carefully filtered to preserve the aroma and is bottled by hand to then mature first in steel barrels and then for months in the bottle itself.

At the World Spirits Award, there was gold for Laux Premium #1, Laux Premium #3, White Vermouth and Red Vermouth with Majorcan oranges, and silver for Laux Premium #2.

ERBER Edelbrände: Tyrolean appreciation and a celebration of fine distillates

For over 350 years, high-quality fine brandies, schnapps, spirits and liqueurs have been handmade from various kinds of fruit at Erber in Brixen im Thale. For an original Tyrolean fine brandy or Tyrolean schnapps, only hand-selected and fully ripened fruits of the best quality are processed in the oldest copper still distillery in Tyrol. Double distilled, diluted with their own spring water and some stored in wooden barrels, Erber fine brandies and schnapps are part of a traditional Tyrolean love of fine things.

The record of success: Master Class Distillery and Master Class Distillery with double gold for Tiroler Jagertee, gold for Blackcurrant Brandy, Wurzler, Süßwurzler, Brixx43 Gin, Old Rye Brandy (wood), Old Plum Brandy, Old Mirabelle Brandy, Muscatel Grape Brandy, Plum Brandy, Rowanberry Schnapps and Damson Fruit Liqueur, and silver for Williams Pear Schnapps, Coffee Spirit, Mirabelle Brandy, Rose Apricot, Tiroler Zirbener (stone pine) and Tiroler Nusseler (nut).