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Ehrenwert GmbH: One recipe – two families

One recipe – two families. Each family has its own carefully guarded secret recipe, and with the Lücke family this remained in the hands of grandfather Heinz and later his son Dieter for many decades. Long enough, thought sons Thomas and Christian. In any case, it is the ‘Felsenfeuer’ herb liqueur that once made the Lücke Distillery one of the most important in Münsterland. After the war they continued the success story which first began in the 18th century, with this herb liqueur, using the recipe that Heinz Lücke worked out. In the 1950s everyone was talking about it, but in the 1960s the era of the distillery and the herb liqueur ended. But not for good – 60 years later it celebrated its resurrection with the ‘Freudenfeuer’.

Whilst searching for a distillery, Thomas and Christian kept to family tradition, as their grandmother was a Sasse, and the Sasses’ fine distillery in Schöppingen is still well known today. Following a traditional recipe from 1947 the new liqueur is distilled in small batches and is bottled by hand after a ten-day rest period. Ready to enjoy: neat and ice cold like in the time of our grandfathers, or smoother, on ice with lightly pressed orange zest, or as a basis for a long drink with tonic water or ginger ale. To old times and new friends!

At the World Spirits Award, there was gold for Freudenfeuer.

APU – From small state monopoly to global player

APU is an abbreviation of the Mongolian words Arkhi (vodka), Pivo (beer) and Undaa (drinks). Since it was first established in 1924 as a state-owned enterprise with 14 employees, APU has developed to become a leading producer in the beverage industry with more than 800 skilled employees. The broad product range extends from vodka (more than 40% market share) to beer, milk, juice and soft drinks and is distributed to more than 6,000 sales points by the country’s largest distribution network. Exports are also on the increase.

APU was converted to a joint stock company in 1992 with 49% of the shares being listed on the new Mongolian stock exchange. Privatisation was completed in 2001 when the existing management took control of the oldest company in Mongolia. 51% of the state-owned shares were publicly auctioned off. By 2004, the company had developed a state-of-the-art brewery and vodka distillery with an output of 6 to 8 million litres per year – the result of an investment programme totalling 45 million USD. The distillation process has been fully automated and computer-controlled since 2009 with a daily production of 15,000 litres. Further expansions took place in 2010 and the capacity currently totals 10 million litres. The technology and distillation equipment was supplied by leading companies in Germany, Italy and Austria.

APU is renowned for producing the purest vodka from the most refined wheat on the extensive steppe land areas of Mongolia. Spring water taken from a depth of 179 metres adds the finishing touch. Nine vodka brands are produced at the country’s biggest distillery, two of them specifically for the global market: Chinggis Khan and Soyombo. This year again, both won over the jury at the World Spirits Award: the Grain Vodka Chinggis Khan (Spirit of the Year 2014 & World Spirits Award 2014) received double gold and the Grain Vodka Soyombo was awarded gold.

Maass – Tyrolean mountain apricot and Fiss barley

In the heart of the Tyrolean mountains, surrounded by mighty three thousand metre high peaks, is one of Austria’s largest apricot plantations. At an altitude of nearly 900 metres at the entrance to the wild and idyllic Kaunertal valley, there are approximately 10,000 apricot trees. Next to an ancient Roman tower – which is where the farm name ‘Turabauer’ originates – you will find an architectural gem, the Maass open distillery in Prutz. Crystal-clear mountain air and pure spring water from the Central Alps make the fruit at Gerhard Maass’ family business ripen to the best quality.

The ‘imperial barley’ is something special, cultivated in the interwar period by Karl Röck and grown until the 1960s on the Fiss sun plateau. This variety is very productive, easy to grow and resistant to pests. In earlier times, it was exported as far as America, until it was displaced by a Bavarian barley variety and forgotten for many decades. Today it is experiencing a renaissance – the barley is certified and of the highest quality. On an area of around 40 hectares it is once again being cultivated, and a small innovative group of farmers, including Maass Distillery and the Zillertal Brewery, have developed new, regional products from it, ranging from a regional bread to beer and brandy – and what Gerhard Maass has produced from it, is absolutely fascinating.

The World Class Distillery 2017 (Distillery of the Year Gold & World Spirits Award 2017 OBB) received double gold for Gerste Imperial Holz (barley) and Single Malt Whisky – Imperial Malt Blend, gold for wild cherry, orange muscatel, apricot (wood), gentian and Gin by Maass brand.