World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Clint Wilfred & Sons – Good taste for rapidly expanding markets

Clint Wilfred & Sons Ltd brings a carefully selected portfolio of drinks to the Gulf region and Southeast Asia. The young company targets fast-moving products in the HORECA – Hotel/Restaurant/Café and Hotel/Restaurant/Catering market segment. It is run by Clint Wilfred, whose family has been in the spirit production and distribution business for over four decades.

One main focus of business activities lies in the United Arab Emirates. To offer new products on this rapidly growing market is a great challenge, as the demand for premium and niche products is constantly increasing and customers’ wishes are very diverse. The range, therefore, also includes non-alcoholic and carbonated soft drinks, still and sparkling water, ready-to-drink teas, energy sport drinks and other New Age drinks. There is also a strong focus on a wide selection of packaging sizes and formats.

One special product in the spirits product category is Count Cristo Blended Scotch Whisky, a premium blend with a high malt content from the Scottish Speyside region and with some lowland malt for added depth and character.

At the World Spirits Award, there was gold for Count Cristo Blended Scotch Whisky.

Clara Hof Destillerie: A distillery in maritime surroundings

With the opening of the distillery in spring 2015, a lifetime dream came true for the passionate master distiller – and also nutritionist, brewer and maltster – Andreas Michelsen alongside his wife Tanja. Amidst original, maritime surroundings in a top location in Eckernförd’s old town harbour, this lovingly run home of fine spirits and liqueurs enriches the Baltic resort with handmade spirits. These are sold in the special atmosphere of the rear courtyard – the Clara yards.

The creations are based on old Nordic specialities just as much as on modern distillates from around the world. Experience and an eye for detail are the strong foundation, supported by natural ingredients, where possible organically cultivated. Premium spirits are manufactured from carefully selected herbs and other ingredients. The use of hand-picked Labrador tea in Scandinavia, through which the distillates gain their characteristic rough edges, is particularly special. Labrador tea enriches gin, aquavit and aniseed herb, and can be found at 100 percent in a mild bitter.

At the World Spirits Award, there was silver for Erdbeergeist gereift im Sherry-Fass (strawberry spirit matured in a sherry cask).

Leibwächter: Herbal bitters with 58 herbs

Leibwächter is a traditional product made in Austria. The highest quality herbs from all around the world are cold-macerated with precision and the essences from them are processed to a unique elixir with over 145 years of experience of the Mozart Distillery in Salzburg. Leibwächter contains macerates of medically valued herbs such as mallow, wormwood, lesser centaury, sloe, angelica, rosemary and many others.

In this process, the ingredients are covered in alcohol, macerated for two weeks and then distilled in a vacuum distillation process. In this way, high quality is guaranteed. Leibwächter is mostly sold in 0.04 litre bottles at supermarket checkouts and, on average, more than ten million bottles are sold per year.

At the World Spirits Award, there was gold for Leibwächter.