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MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Prevelon: Premium vodka by order of the Kremlin

Kremlin Premium Vodka was created as the official drink for all diplomatic receptions and banquets at the Kremlin and was intended as the hallmark of high-ranking events. The decision in favour of the most traditional Russian drink was unanimous. It was only produced on special order and in limited amounts. The first large batch of this ‘protocol’ vodka was ordered in February 1945 for the Yalta Conference. Kremlin Award Grand Premium came on the market in 2011 and is exported to 38 countries, and in many of them it holds the top position in the ultra-premium vodka category. Since 2016, the product range has included Kremlin Award Classic, which enjoys great popularity amongst all partners.

Two products have been added to the product range. Kremlin Award Organic is based on alcohol that is produced from the highest quality organic wheat, and on natural drinking water. The vodka passes through a multi-stage purification through pure birchwood charcoal. The alcohol for Kremlin Award Vintage is made from organic grains from the same harvest. The wheat grains are stored in a grain silo until they reach their physiological maturity in order to get a high-quality base product. The ‘luxury alcohol’ is then mixed with natural drinking water and, after purification, is granted a resting period. Production is limited to the year stated on the label.

At the World Spirits Award, there was gold for Kremlin Award Organic and Kremlin Award Vintage.

Säly Edelbrände & Gin: Voralberg newcomer with a passion

Patrick Säly, born in 1971, lives in Tschagguns in Montafon. The professional photographer started distilling in the autumn of 2020 as a COVID-19 project and has been working with gin since March 2021. As a newcomer, he works hard on perfection through perseverance. He does everything himself, from planting the trees to labelling the bottles. “My aim is to offer a clean, tasty and chemical-free product with a clear conscience. I myself am also a critical consumer and would like to pass this on as a producer!”

Priority is given to the regionality of the raw materials. His working principles are thoroughness, accuracy and cleanliness. Almost 100 percent of the fruit comes from the region, some of it from his own young trees, but most of it collected from mainly old, rare varieties. In 2022, over five tons of fruit were harvested by hand. The gin also contains many botanicals from the region, some from higher altitudes, such as wild rowan berries, Swiss stone pine cones, larch needles, gentian roots, cranberries, blueberries and more. Around 25 brandies, spirits, liqueurs and gin are produced in small quantities. Distillation takes place in a 76-litre column with water bath and agitator, operated with 12 kW of electricity. The company supplies the region’s top restaurants and has seven sales outlets in addition to the farm shop.

At the World Spirits Award 2025, Gold was awarded to Montafoner Zwetschkenbrand (damson brandy), Rote Pichlbirne (red pear), Roter Enzian (red gentian), Montafoner Obst- und Gemüsebrand (fruit and vegetable brandy) and Schindla Gin. Silver went to Montafoner Kirschbrand (cherry brandy), Montafoner Kräuterlikör (herb liqueur), Montafoner Dörrzwetschken Likör (prune liqueur), Heubluama Gin (hay flower gin), Montafoner Zirben Likör (arolla pine liqueur) and Montafoner Latschenlikör (dwarf pine liqueur).

Gebhard Hämmerle Privatbrennerei – Every drop is a treasure

More than 130 years ago, Gebhard Hämmerle laid the foundation stone for the Vorarlberg fine distillation dynasty with the foundation of the Freihof Distillery. In 1952, his grandson and successor decided to produce limited vintage brandies, made from the best fruit of each harvest. Since then, the Gebhard Hämmerle Distillery has been producing crystal-clear delicacies of this brand. “Making good fruit brandies is a solid handcraft; to capture the finest nuances of the aroma and flavour of a fruit in a distillate, is an art.” The traditional distillation processes have been perfected in accordance with this principle for over 50 years. An uncompromising selection process over many stages of production ensures that only the best (‘Vom ganz Guten’) comes into the conical bottles.

Every single harvest batch is processed separately. All bottles display the year, the bottling date and the batch number. Thus the development of the distillates can be followed over the years, which ensures the basis for top class distillates. The best cultivation methods and the best varieties can be chosen over the years of searching for the ideal fruit with a typical aroma and an optimal degree of maturity. Apart from pure pome, drupe, and berry brandies, a gentian distillate compliments the standard range as an Alpine rarity. Great vintage years as well as choice wild fruits are offered in limited batches as ‘Herzstück’ (‘core’ elements). This term is only used for fruit brandy rarities which reach the personal ideals of exceptional quality. Gebhard Hämmerle has fulfilled a dream with this.

The World Class Distillery 2016 was in the spotlight with a great haul: there was double gold for Herzstück Brombeere (blackberry) (World Spirits Award 2016), gold for Vom ganz Guten Vogelbeere (rowanberry), Herzstück Traubenkirsch (black cherry), Vom ganz Guten Enzian (gentian), Herzstück Mispel (medlar) and Vom ganz Guten Williams (Williams pear), silver for Herzstück Himbeere (raspberry), Herzstück Quitte (quince) and Vom ganz Guten Holunder (elderberry).