World-Spirits Online Guide Abo – order now

Bacardi: A world of brands with a value system

Don Facundo Bacardi was born near Barcelona and emigrated to Santiago de Cuba in 1830, where he founded a small distillery in 1862 at Calle Matadero 57. His wife Amalia discovered a colony of bats under their roof; bats are thought to provide protection for cultural assets by the local Taíno people, the indigenous population of Cuba. In Spain, bats are a symbol of health, happiness and family unity. And so this became the trademark of the new rum – now one of the most renowned logos in the spirits industry.

Bacardi is the world’s biggest privately owned company dealing in spirits, offering over 200 rum, vodka, whisky, gin, vermouth and tequila products which are sold around the world. The main brands include BACARDI Rum, ERISTOFF Vodka, MARTINI Vermouth, BOMBAY SAPPHIRE Gin and GREY GOOSE Vodka. In 1877, Bacardi won their first gold medal for quality at the World’s Fair in Spain, and many more were to follow. In 1910, they opened their first international plant in Barcelona, the family’s hometown. In 1916, another bottling plant in New York followed. In the 1920s, Bacardi acquired a reputation as a symbol of luxury and lifestyle with a special kind of advertising. This holds true even today. The BACARDI Rum brand has become a symbol of the Caribbean and not just because this is where it has its roots; it also brings consumers that much closer to this ‘paradise’.

The Master Class Distillery 2024 received gold for Reserva Ocho, Superior, Spiced & Cola Ready-To-Drink and Reserva Ocho Rye Cask, and silver for Caribbean Spiced, Toasted Coconut Colada Ready-To-Drink, Mojito Ready-To-Drink, Roasted Pineapple Rum Punch Ready-To-Drink and Caribbean Espresso Rumtini Ready-To-Drink.

Ironworks Distillery – Handmade in Nova Scotia

Nova Scotia is the second smallest province of Canada and is located on the Atlantic coast. In the historic port of Lunenburg – the home of the famous Bluenose schooner – Pierre Guevremont and Lynne MacKay founded their distillery in 2010. It is located in a small house dating from the 19th century, which previously housed a smithy, and because it has retained the character it carries the name ‘The Blacksmith’s Shop’. Where once ‘hardware’ was hammered for the Bluenose schooner, now vodka, gin, rum, brandy and liqueurs are produced in small batches. One speciality is Canada’s only vodka made from apples, but the bottled pears – 400 to 500 a year – also reflect commitment to the region.

Ironworks is a distillery with a clearly defined philosophy: ‘Made in Nova Scotia = Jobs in Nova Scotia’. The products are produced by hand from start to finish and personally monitored at every phase. Great value is attached to high quality ingredients from the region: apples, pears, berries, grapes or rhubarb, which come from their extensive partner network – and travel no more than 150 kilometres. The molasses for the rum is imported from Guatemala. The cellar has a capacity for 30,000 litres, and at the moment there are about 200 oak barrels stored there.

At the World Spirits Award, the handmade products were convincing: there was gold for Ironworks Apple Brandy and Ironworks Gin, silver for Ironworks Aged Pear, Ironworks Rum and Bluenose Rum.

Georg Hemmeter – XUXU, Escorial, SILLA EL FUERTE

Georg Hemmeter – strawberry drinks with exceptional flavour guaranteed

The name Georg Hemmeter – a company of the Underberg Group – stands for innovative spirits, in particular the XUXU range. The fresh and fruity strawberry drink contains 66 percent fruit plus crystal-clear vodka, rounded off with a dash of lime. The harmony between the sweetness of the fruit and just 15% alcohol by volume is created using a special production method. XUXU Ten, the little luxury in a 250 ml aluminium bottle with only 10% alcohol by volume, is dressed to party – it is still relatively new to the market, yet is already at home in all the world’s top party venues.
XUXU can be served in so many different ways: chilled, neat, on crushed ice, as a dessert topping, with sparkling wine or with other mixers – XUXU tastes heavenly and offers fresh and fruity pleasure. Welcome to Berrydise!

Initially the absolute top star in Greece, XUXU is now also number 1 in Russia, and extremely popular in Turkey and Italy too.


XUXU Strawberry & Vodka Drink and XUXU Ten won Gold at the World Spirits Award 2014.