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Stroh – The Spirit of Austria

The traditional Stroh brand is a symbol of the Austrian attitude to life. Sebastian Stroh laid the foundation for the company’s success story in 1832 when he began the commercial production of liqueurs and rosolios. By 1926, 100 different specialities and 1.2 million bottles were already being produced. In 1969, Hanno Maurer-Stroh took over as the fifth generation manager of the family business at the age of 21 and redesigned it to suit the requirements of the modern market. In 1994, Stroh was the leading spirits brand in Austria and the brand is also sold in over 30 countries across the world. Following the merger with Stock and other changes, Harold Burstein, Managing Director of Stock Austria, took over the company management in August 2008 as part of a 100% management buyout. Stroh rum has been 100% produced in Austria since spring 2009 and is still refined using the finest essences and flavours.

The novelty STROH Fire is a liqueur based on a recipe from the 19th century that was believed lost. The combination of the distinctive STROH flavour and an infusion of the Hot Bird’s Eye chilli, which is also produced in the factory, has the potential of becoming the hot shot of the catering and bar scene. STROH Fire tastes good as an ice-cold shot or as a basis for spicy long drinks. It goes well with intensive soft drinks such as ginger beer or Almdudler.

At the World Spirits Award, there was gold for Stroh Fire Chili Spiced Liqueur.

Stiegenhaushof – A remarkable distillery

Johann Fankhauser, the great-grandfather of the present-day farm owner Martin, was a “Jack of all trades”. In addition to being the mayor and looking after the farm and animals, he also found time to build staircases for his neighbours – hence the name “Stiegenhäuserhof” (staircase farm). In those days, it wasn’t just apples, pears and damsons from the garden that were distilled, but also masterwort from the alpine pastures of the Ahorn area. Martin Fankhauser was a dairy farmer until 2005, who also kept sheep and chickens. After taking a distillation course, he produced his first Williams brandy and won silver in provincial competitions. That was the start of his distillation career: these days over 30 brandies and liqueurs from regional fruits are distilled in his modern licensed distillery.

As a real full-time farmer in the Zillertal Valley, Martin creates his brandies to perfection with passion and skill, and since March 2010 he also holds the title of ‘brandy sommelier’. In 2012 the cowshed was converted into a public-access distillery, with lots of room for tasting sessions, and a view into the sheep shed – after all, the master distiller is also an award-winning sheep farmer and has been breeding Tyrolean mountain sheep since 1996. Kathrin Fankhauser, mother and farmer with heart and soul, devotes herself to Zillertal Valley traditions on the farm, in the distillery and in the kitchen. Her specialities are the sweet liqueurs. “My grandmother took a lot of time to show us all about the preparation of the berries. We used to love the jams and jellies from cowberries, cranberries or red elder. This is how my passion for liqueurs came about, as they are full of fruity flavours down to the last drop.”

In everyday life, three generations live together in the traditional way – naturally and authentically. And this “authenticity” runs through the whole farm. The trademark of the products is the perfect mixture of tradition, region and passion. “Everything which is perfect in the eye or feelings of the beholder, is sexy. Why shouldn’t that also apply for brandies and liqueurs? Our schnapps is a real experience – really sexy. The tastes of the liqueurs capture the sweetness of life – really sweet.”

At the World Spirits Award, the Stiegenhaushof made a very strong showing: as a World Class Distillery 2014 with the title of “Distillery of the Year SILVER 2014”. The Yellow Williams Pear (Spirit of the Year 2014 & World Spirits Award 2014) and Red Williams Pear won double gold. There was gold for Muscat Grape, Fruit Schnapps Cuvée and Damson, and silver for Sloe.

Schwarze & Schlichte – Brand personalities from Westphalia

The family business Schwarze & Schlichte from Westphalia has been representing the highest quality spirits for the last 345 years with a distinct range of national specialities, regional traditional brands and successful international innovations. This top quality is based on a distilling tradition acquired over centuries which has been passed down over twelve generations. Even today, distilling and maceration still take place at the company’s own distillery where plenty of time and skill are invested. The selection and processing of the best raw materials and continuous control of the production process ensure a consistently high quality. One factor for success is the ongoing brand management in accordance with the specific requirements of the various brand personalities.

Three Sixty Vodka is one of the purest and mildest vodkas in the world. A fourfold distillation process ensures tangible softness and exceptional clarity while the purity of the vodka is all down to the time-consuming “Diamond Filtration” process: the finest filters are used, set with crystals like diamond dust, to remove even the smallest of suspended particles from the distillate. Even the packaging is unique: the facet-cut bottle of pure white shiny glass sets off this premium vodka to perfection. A black velvet label completes the sophisticated design.

The Grappa Bianca from Scavi & Ray is characterised by its full-bodied balanced flavour with powerful and intense aromas of marc. This crystal-clear brandy is soft and deliciously balanced thanks to the exquisite skill of the master distillery. The intense and fruity aroma is reminiscent of the sun-soaked vineyards in Italy.

Both products received a silver medal at the World-Spirits.