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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Mamont Vodka – The spirit of adventure

The exclusive Mamont Vodka was presented in Austria for the first time at the Vienna Opera Ball in 2016. Its development was not brought about thanks to market research, but rather thanks to two spectacular adventures to the lands of eternal ice. When twelve brave men had to make an emergency landing at the South Pole in 2001, they were only able to escape their icy prison due to their irrepressible will to survive – and because they were able to warm themselves with vodka. Only a year later they attracted more attention on their next adventure. The ice of the Siberian tundra had released a massive mammoth tusk. They started an expedition immediately and, together with scientists, they were able to retrieve an 18,000-year-old mammoth. To pay homage to this symbol of Siberia they decided to produce a vodka that would remind them of the cold and beauty of this country and the magical moments in life.

The unique, curved shape of the vodka bottle represents the mammoth tusk – and the quality standards are unequalled. Mamont Vodka is manufactured in the oldest distillery in Russia, and was founded in 1868 by Konstantin Platonov and Gregoriy Badyn. The plant still stands on the banks of the river Itkul at the foot of the imposing Altai Mountains, and it is the last distillery in Russia that exclusively uses malted grains for alcohol production. Mamont Vodka is made from white winter wheat and is distilled six times. Combined with pure glacier water and filtered through charcoal from native silver birch, it achieves an exceptional silky texture and remarkable clarity. For this it was awarded clear gold at the World Spirits Award.

Brauerei Hirt: A passion for the authentic

The Hirt private brewery sees itself primarily as a Pils beer brewery, but has also produced exceptional beer brandies since 1998.

Only special beers are used to create the Braumeisterbrand brandy, and pure brewed beer is used for the mashing process and is distilled in a column distillery. The fruity aroma develops after a long time in storage. The Zigarrenbrand cigar brandy is stored in French oak barriques following the distillation process, where it is left to mature for over five years.

The Hirter GenussAkademie offers a demanding range of courses – for amateur brewers as well as for top catering professionals, seminars on pairing beer with various foods, and certified beer sommelier courses. 16 speciality beers are produced in Hirt, which include the Privat Pils based on an old Bohemian recipe, the dark Morchl, the malty 1270, and the non-alcoholic Freigeist.

At the World Spirits Award, there was gold for Hirter Braumeisterbrand and Hirter Zigarrenbrand.