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Edelbrennerei Friedl Mair – Fruit classics from a professional amateur distiller

In the small community of Flaurling in the Inn Valley, between Innsbruck and Telfs, lives a successful amateur distiller. He discovered his love of spirits over 25 years ago – and this has now become his great passion. Friedl Mair started out with a small licensed distillery which has been successively expanded and enlarged over the years. Investment in modern technology has given rise to a high quality bonded distillery. Further training and curiosity eventually transformed a hobby into a profession! Success did not take long to come and Friedl Mair is now the proud recipient of numerous awards for his products – as well as winning the Tyrol State Prize twice.

His product range of around 50 items is based on ripe, high quality fruit: from pip fruits (especially apples, pears and quince) to stone fruits (in particular damson and as a cigar brandy, apricot, cherry, sour cherry, sloe, greengage and Mirabelle plum) as well as berries (cranberry, rowanberry, elderberry, raspberry, jostaberry, strawberry and juniper berry), pomace and grape marc and specialities such as gentian, carrot and Jerusalem artichoke. Following processing and distillation in the distilling column, these ‘treats for the taste buds based on traditional Tyrolean fruit distilling’ are left to mature in glass balloons. The brandies are sold in hand-painted bottles and on request can be packaged in gift boxes and wooden boxes.

Participation in the World Spirits Award brought classification as a Master Class Distillery 2013. There was gold for the quince, berry cuvée and muscatel grape and silver for the Williams red and damson cuvée.

Säly Edelbrände & Gin: Voralberg newcomer with a passion

Patrick Säly, born in 1971, lives in Tschagguns in Montafon. The professional photographer started distilling in the autumn of 2020 as a COVID-19 project and has been working with gin since March 2021. As a newcomer, he works hard on perfection through perseverance. He does everything himself, from planting the trees to labelling the bottles. “My aim is to offer a clean, tasty and chemical-free product with a clear conscience. I myself am also a critical consumer and would like to pass this on as a producer!”

Priority is given to the regionality of the raw materials. His working principles are thoroughness, accuracy and cleanliness. Almost 100 percent of the fruit comes from the region, some of it from his own young trees, but most of it collected from mainly old, rare varieties. In 2022, over five tons of fruit were harvested by hand. The gin also contains many botanicals from the region, some from higher altitudes, such as wild rowan berries, Swiss stone pine cones, larch needles, gentian roots, cranberries, blueberries and more. Around 25 brandies, spirits, liqueurs and gin are produced in small quantities. Distillation takes place in a 76-litre column with water bath and agitator, operated with 12 kW of electricity. The company supplies the region’s top restaurants and has seven sales outlets in addition to the farm shop.

At the World Spirits Award 2025, Gold was awarded to Montafoner Zwetschkenbrand (damson brandy), Rote Pichlbirne (red pear), Roter Enzian (red gentian), Montafoner Obst- und Gemüsebrand (fruit and vegetable brandy) and Schindla Gin. Silver went to Montafoner Kirschbrand (cherry brandy), Montafoner Kräuterlikör (herb liqueur), Montafoner Dörrzwetschken Likör (prune liqueur), Heubluama Gin (hay flower gin), Montafoner Zirben Likör (arolla pine liqueur) and Montafoner Latschenlikör (dwarf pine liqueur).

Kweichow Moutai: China’s ‘national schnapps’ on the rise

Baijiu is the most popular alcoholic drink in China and Moutai the most famous brand, with a similar status to vodka in Russia or tequila in Mexico. Its origins go back over 2,000 years to the time of Emperor Wu of Han. These days, the national drink is frequently served at official state banquets and is used as the official state gift. Its protected source is the village of Maotai in the Guizhou province on the banks of the Chishui, the Red River. These days, more than 30,000 tons of the 53 percent alcohol Moutai are produced. In cooperation with Camus, a limited edition was launched as an homage to the greatest poets: after Li Bai in 2013, Du Fu followed in 2018. The elegant bottle showing a painting of a poem is made from the finest porcelain.

Traditional methods are used for the distillation of regional raw materials: organic sorghum and wheat and the best water. Fermentation takes place at high temperatures. During the production process, which takes a year, fresh grain is added twice to the boilers, then several boiling and fermentation processes take place. Every batch of the distillate is separated according to age, production cycle and aroma. It then matures slowly in terracotta containers and, during the storage period of at least five years, develops a fine soya aroma. Master blenders make sure that the characteristic, full flavour is preserved. The secret lies in the humid climate, the water from the Chishui, as well as in the distillation technique and maturing period.

At the World Spirits Award, there was double gold for Kweichou Moutai Du Fu Edition.

2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.