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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Excelencia Tequilera de Jalisco: From Mexico to the rest of the world

Tequila Huizache is a homage to the Mexican region of Jalisco, which is famous for the manufacture of agave distillates and also where the roots of the company lie. The Huizache bush (Acacia farnesiana) is abundant in the dry landscape and has been traditionally used for medicinal purposes by the indigenous peoples of Mexico, who believe the plant to be holy. The name means ‘many thorns’ and is a symbol for the strength and resilience of the countryside and the people who live and work here.

Once the Spanish conquerors had recognised the value of the agave plant in the 16th century and introduced European knowledge about the art of distillation, the region – today a UNESCO world heritage site, incidentally – became the main producer of tequila, which was distributed from here to the rest of Mexico. In 1870, Tequila Herradura SA de CV was founded and, over time, developed to become one of the biggest brands. In the late 1990s, the sisters Luz Gabriela and María Elisa Romo de la Peña decided to sell their stakes in the company and take over the plantations. In 2003, they founded the Excelencia Tequilera de Jalisco and specialised in the production of 100% agave premium tequila. The top brand Tequila Huizache was introduced in 2005 and opened a new chapter in the success story, which spans six generations with almost 150 years of experience.

At the World Spirits Award, there was gold for Huizache Blanco, Huizache Reposado and Huizache Origen.

Windspiel: From the field to the bottle

At the Weilerhof farm in the Vulkaneifel region, Sandra Wimmeler and Denis Lönnendonker grow the pota-toes for their down-to-earth spirit, which is all produced by hand: from sorting to attaching the ribbons to the gold ring on the bottleneck. After the harvest, the potatoes are carefully washed, finely ground, added to drinking water and worked into a pumpable paste. This is heated to destroy any germs, and the transfor-mation from starch to sugar begins. After slowly being cooled down, a special yeast is added and the mash ferments in a tank. After three rounds of distillation, the basis for all the products is finished – an alcohol with a delicate mildness and characteristic potato note.

For the Premium Dry Gin juniper, lemon peel, coriander, lavender blossoms, ginger and cinnamon are added (the rest remains a secret). The Reserve is stored for many months in oak barrels and is exceptionally mild with its 50 percent alcohol by volume – perfect for enjoying on the rocks. The Navy Strength with 57 percent alcohol by volume is rounded off by ingredients from the routes of the colonial rulers from the past. For the Sloe Gin, hand-selected sloes from the Eifel region are preserved in 70 percent Premium Dry Gin, before the macerate is mixed with the 47 percent gin, sloe juice and sugar. The 30 percent juice adds a subtle sweetness to the bitter note – an ideal sundowner. The product range is completed by barrel matured vodka and a herb spirit.

At the World Spirits Award, there was gold for Windspiel Premium Dry Gin, Windspiel Premium Dry Gin Navy Strength, Windspiel Premium Sloe Gin and Windspiel Premium Dry Gin Reserve.