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Tradition Mexico – Tequila without compromises

The friends behind Padre azul, the new tequila in the premium segment, stand united on one matter: their passion for Mexico. “We appreciate high quality tequila, and with Padre azul we are bringing an exclusive product to Europe. We searched for the perfect distillery for a long time. At Tres Mujeres in Jalisco in the highlands of Mexico we found what we were looking for.” 100% Mexico – 100% handcraft – 100% agave.

These requirements and quality criteria apply to the whole production process, which is why each bottle also wears the sought-after quality seal from the Mexican authorities, “Consejo Regulador del Tequila” (CRT). There were no compromises when it came to the design of the bottles: they are made by hand and adorned with a 270g skull which represents the skull culture of Mexico.

Padre azul is available in three grades of maturity, depending on the length of storage. The Añejo usually spends eighteen months in French oak barrels to achieve a mature, full-bodied taste. The Reposado needs at least eight months in barrels for its subtle vanilla tone. The Blanco is a clear tequila which is bottled straight after distillation – it is soft and mild in taste. None of the three need salt or lemon – you can enjoy them neat. True to the motto: no compromises.

At the World Spirits Award, the trio was very successful: there was double gold for Super Premium Tequila Padre azul anejo, gold for Super Premium Tequila Padre azul reposado, and silver for Super Premium Tequila Padre azul blanco.

Seyringer Schlossbrände – Long-standing Austrian schnapps culture

According to the motto of Seyringer Schlossbrände, things which have always been good still taste excellent today. The “good old days” are being brought back to life through the product accessories. The company’s brand image was carefully revised in 2006, taking account of its historical aspect. The new features include a special bottle with a handle, exclusively crafted for the company on the basis of a design that is more than 150 years old. With bottle sizes of 0.5, 0.2 and “handy” 0.04 litres, many needs are met.

Seyringer Schlossbrände products combine tradition and taste. Prepared on the basis of traditional rules of the art of distilling, the specialities embody both the past and the future. With their reference to the imperial history – “kaiserlich-königliche Schnaps-Kultur” – and the respective design, Seyringer Schlossbrände’s market presence is bound to be a success. The brand’s symbolism convinces in a variety of different uses – such as the design of small souvenirs or special promotions in the retail trade.

Seyring Castle, in imperial times a country estate, lends its name to the eponymous castle spirits, representing a part of the Austrian spirits culture. The broad range of products comprises traditional Austrian fruit spirits, fruit schnapps and fruit liqueurs, such as Williams pear, apricot, plum, cherry, raspberry, “Obstler” (mixed fruit schnapps) and gentian spirits. Liqueurs on a fruit juice and fruit distillate basis made according to ancient recipes represent an innovation.

The classics – Jagatee (tea with schnapps), apricot liqueur and gentian were all awarded gold at the World-Spirits Award, and the cherry liqueur received a silver. There were also three golds in the fruit spirits category.