World-Spirits Online Guide Abo – order now

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.

Seri Pervas: Homage to the tradition of trade

After being declared a free port in 1719, Trieste became the most significant port in Austro-Hungary and by 1900 it was the fourth-largest city in the empire after Vienna, Budapest and Prague, characterised by the profile of the steam ships that transported goods from the continent to the rest of the world. These also included Seri Pervas, a large-wheeled wooden steamer built in 1839 that travelled along the Danube into the inland areas and out to sea.

At the beginning of 2020, two brothers came up with a line of spirits as a homage to the trade history of the city. They brought the name of the ship back to life to trace the history of the merchants. Their great-grandfather Vittorio travelled to America on the transatlantic ships Vulcania and Saturnia and brought back exotic products that were not available in Europe. Deals were often made by handshake at the ports and sealed with a toast. This is how a modern line of spirits with gin and amaro emerged through artisanal production. Everything is made with passion and pride in Trieste, as can be read on the bottles. Local raw ingredients are carefully selected and enriched with spices. The design was also chosen with reference to the historical era, which was characterised by scientific and technological innovation, cultural dynamism and the emergence of world trade. Pharmaceutical discoveries laid the foundation stone for modern medicine and alcohol was part of many remedies. All of this led to the selection of a bottle as could be found in all pharmacies back then, as well as to the thick paper label and font from that time.

At the World Spirits Award, silver was awarded to Seri Pervas Amaro.

Sauerland Distillers: Regional botanicals in distinctive packaging

“The characteristic, woody and lively Sauerland botanicals distilled at Navy Strength (57.15% by vol-ume) turn the best gin we have ever produced into now also the strongest gin we have ever produced. Pure enjoyment with a strong character that lingers on the palate, refines cocktails and puts even the strongest tonic water in its place. Olaf Baumeister, TV chef and owner of Hotel Seegarten in Sundern, designed the recipe to create a balanced gin with the same botanicals, which can be enjoyed straight, as a long drink or in a cocktail.” This is how Managing Director Moritz Dimde, who is responsible for all administrative and financial matters, describes the WOODLAND project.

The artwork for the bottle design and the elaborate packaging comes from fellow partners, Till Brauckmann, Matthias Czech and Gregor Biedrzycki. Andreas Schulte and Johannes Bitter-Suermann take care of distribution and logistics, with each of them contributing their skills and professional ex-perience. Sauerland Distillers GmbH uses local, soft water for distilling. The botanicals are individually cold macerated and then mixed in, unfiltered, after distilling. To intensify the authenticity of the gin, the labels have been reduced to the essentials: a plain, high-quality typography. The gin is filled in 500 ml bottles in the no-frill style of chemist bottles.

At the World Spirits Award, there was double gold for Woodland Sauerland Dry Gin (Spirit of the Year & World Spirits Award 2019).