World-Spirits Online Guide Abo – order now

MBG International Premium Brands – Brands with added value

“We Love Liquids.” This slogan has accompanied MBG on its worldwide path of success since it was founded in 1993 under the name P.O.S. Marketing + Vertrieb GmbH: Strong brands have been established around the world in nearly 60 countries, with innovative own brands, renowned retail brands, great ideas and a lot of energy. With over 250 employees, the MBG Group currently generates over € 200 million and, every year, more than a million hectolitres are produced. The portfolio in Germany includes 12 own brands and 6 retail brands (from non-alcoholic drinks to low proof drinks to wines & spirits) for 90,000 customers.

“Our recipe for successful brands is the mixture of passion, conviction and knowledge of the market. If all goes well, names and products become new worlds which consumers love. Success is not always predictable, which means that courage is needed above all. The right moment has to be found and hard work put in, just like with a hit single: some are one hit wonders while others become classics.” Little can be added to this definition from Managing Director Andreas W. Herb. From the MBG Group headquarters in Paderborn, a great deal of expertise makes successful brands, tailored to the respective target group and the market segment. Many brands that are well known on shop shelves and in the gastronomy sector have played a role in the history of the company.

Participation in the World Spirits Award yielded gold for Dos Mas Nasty Nuts Shot.

Rhum Rhum – Caribbean dreams

Marie-Galante, a small island in the French Antilles, was discovered by Columbus on his second journey on 3 November 1493 and has been named after one of his caravels: Maria-Galanda. The first French settlers came here in 1648 and began to cultivate sugar cane. New settlers then arrived from Italy a few years ago: master distiller Vittorio Capovilla, luxury goods importer Luca Gargano and rum producer Dominique Thierry from the Bielle distillery – a charismatic trio of characteristic people who had found themselves a new challenge.

Marie-Galante was also known as the “island of 100 windmills” in the heyday of sugar cane production in the 19th century. The towers of the windmills were previously used to press the sugar cane and are now just tourist attractions – although the modern Rhum Agricole is certainly causing a stir on the spirits scene. The experiment began in 2006 and underwent an extensive test phase.

This new rum is rich in substance and aromatic, yet lacks the usual caramel flavours. The rum is made using classic methods based on the juice of the sugar cane, yet using the latest technology: temperature-controlled fermentation over eight to nine days, the use of specially selected yeast, a double distillation process in copper pot stills, the avoidance of chemical additives and finishing in lightly toasted French barriques from Yquem. Master distiller “Gianni” Capovilla ensures perfectionism throughout thanks to his extensive experience.

A tip for enjoying the Rhum Blanc: serve in a chilled glass at room temperature as an aperitif, garnished with lemon zest!

Blanc: intensive flavour of sugar cane. Very complex and dense. Soft on the palate without the usual caramel texture. Aperitif; serve at room temperature, in chilled glasses, with lemon zest!

5th place in the rum category and classification as a “Master-Class Distillery”. Rhum Blanc Agricole, Rhum Bois Noble, Single Barrel Rhum Bois (Vieux), Rum Paille

Bros. J. & M. Ziegler – The art of distillation at the highest level

In Baden-Württemberg’s Freudenberg, in the idyllic landscape on the Main loop near Miltenberg, real craftsmanship takes place at the Ziegler fine fruit distillery. Everything is done with dedication and esprit – from the fruit harvest to labelling the bottles. With this special demand for quality, they have succeeded in rising to become one of the leading distilleries in Germany. These days, every connoisseur knows the name Ziegler, and the fine brandies, spirits, liqueurs, whiskies and fruit vinegars they produce.

A milestone in the 1980s was the introduction of the fine brandy Wildkirsch Nr. 1 (wild cherry), which at the same time was their foot in the door to star-rated cuisine. With cask-aged brandies and 3-litre bottles, in the following years they established themselves on the German gastronomy scene. In 2008, there followed Aureum – the first single malt whisky from Untermain, a homage to the history of the distillery, which originally began as a brewery. In the meantime, the series includes 1865 5 Year, Aureum 1865 Cask Strength, Aureum 1865 Grave Digger Edition and Aureum 1865 Grave Digger – The Bruce (both developed in cooperation with the heavy metal band ‘Grave Digger’), Aureum 1865 Chestnut Cask, Aureum 1865 Whisky Liqueur and Limited Edition Aureum 1865 Cognac Ferrand. Since 2015, a gin has been on the market, in the classic bottle as well as the metal platinum edition, a limited edition of only 3,000 units.

At the World Spirits Award, there was double gold for Saturn peach liqueur (World Spirits Award 2018 & Spirit of the Year 2018), gold for Alte Zwetschke (damson) matured in wooden barrels, Aureum 1865 Cognac Ferrand (Limited Edition), silver for Ziegler Nr. 1 wild cherry brandy 2005 limited, and bronze for mAin Kräuterlikör (herb liqueur).