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2B Hemp Gin: Styrian gin experience

Two visionaries, Armin Breinl (doctor, drink creator, musician) and Wolfgang Thomann (gin maker), have created a completely new gin experience with real hemp powder: 2B HEMP GIN (inspired by AEIJST). On 17th November 2018, the two invited guests to the first tasting of 2B HEMP GIN in the AEIJST GIN distillery in St. Nikolai in the Sausal Valley.

Made from organic juniper berries, this innovative gin has an impressive, mild and fruity taste and a typical hemp note. Due to its unique aroma, it not only tastes good neat, but also creates a ‘wow’ effect in cocktails – as proven in the long drink Styrian Pale Gin AEIJST refined with 2B HEMP.

For thousands of years, hemp has been grown as a valuable plant, be it for rope, fabric, paper or as an active ingredient in ointments and tinctures. Hemp has always been highly valued for its medicinal properties, yet recently has been demonised as an addictive drug and has suffered under its ensuing prohibition, originating in the USA. These days hemp is regaining importance and is being used more as a luxury food as well as in medicine as a therapeutic agent.

The Lifestyle Trading company, run by Armin Breinl, is an innovative beverage producer, which is already known amongst trade professionals for its sugar-free ‘func- tional fruit drinks’. The drinks have a high fruit content (more than 50 per cent) and additional natural, vital substances and have an energising, relaxing and regenerative effect.

At the World Spirits Award, there was silver for 2B HEMP GIN.

Franco Fiorito: Limoncello from the Netherlands

With Fiorito, the Dutch brothers Benno and Franco Fiorito have created an exceptional Limoncello and fulfilled a dream at the same time. The recipe is based on an old family tradition which they became familiar with on a visit to the Italian island of Sicily. Back home, the first Limoncello was handmade at the kitchen table. From this moment on, a dinner with friends was always rounded off with homemade Limoncello.

They soon began to ask themselves whether the Limoncello should also be put on sale, and they decided to produce it in larger amounts. And so, while the hobby turned not only into a job but into a calling, the products continued to be handmade. The brand name Fiorito was born; an authentic product in a stylish, modern bottle. These days, the successful portfolio also includes Fiorito Rum and the Li brand in various flavours, as well as Fiorito Limoncello.

The base for the mild, fresh liqueur made according to the family recipe are the best lemons from Sicily, the Limone di Siracusa IGP. The fruits are picked, selected and peeled by hand. In this way, the wafer-thin zest can unfold its full, natural aroma. Fiorito tastes good ice-cold and neat as a digestif, with prosecco as an aperitif or with tonic water and basil as a long drink.

At the World Spirits Award, there was gold for Fiorito Limoncello.

Absintherie Celle à Guilloud: A legend with a past and a future

The homeland of absinthe is an area which defies borders: from Val-de-Travers in Switzerland to Pontarlier in France. A wormwood herb with an exceptional flavour grows here in the French-Swiss Jura, which gives absinthe its shared heritage – historically, industrially, socially and culturally. After being re-licensed in Switzerland and France, the region has set itself the goal of promoting the original absinthe and its origins. This has given rise to the ‘Route de l’Absinthe’ with interesting places, events and products relating to the ‘green fairy’ along the way. One such station is the small Absintherie Celle à Guilloud in Fleurier, Val-de-Travers.

For centuries, the location in the canton of Neuchâtel has been a centre of the watch-making industry and the homeland of two Nobel Prize winners. Here, the legend of the valley (formerly also a centre of absinthe distilling) lives on. Daniel Guilloud’s different versions of the mysterious, aromatic drink are far from the industrial standard – visitors can see this for themselves on a tour of the distillery. The beautifully furnished store sells absinthe in various forms, as well as limited editions, hand-blown glass bottles, accessories and much more; above all, though, riveting stories about the mysterious past of absinthe, told by Pierre-André Matthey, the successor to founder Daniel Guilloud. Both received the World Spirits Award 2025 honoris causa for their lives’ work.

At the World Spirits Award, there was double gold for Absinthe La Guilloudtine 68°, gold for Absinthe Celle du Docteur 54° and for Absinthe Celle à Guilloud 54°.