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Maass – Tyrolean mountain apricot and Fiss barley

In the heart of the Tyrolean mountains, surrounded by mighty three thousand metre high peaks, is one of Austria’s largest apricot plantations. At an altitude of nearly 900 metres at the entrance to the wild and idyllic Kaunertal valley, there are approximately 10,000 apricot trees. Next to an ancient Roman tower – which is where the farm name ‘Turabauer’ originates – you will find an architectural gem, the Maass open distillery in Prutz. Crystal-clear mountain air and pure spring water from the Central Alps make the fruit at Gerhard Maass’ family business ripen to the best quality.

The ‘imperial barley’ is something special, cultivated in the interwar period by Karl Röck and grown until the 1960s on the Fiss sun plateau. This variety is very productive, easy to grow and resistant to pests. In earlier times, it was exported as far as America, until it was displaced by a Bavarian barley variety and forgotten for many decades. Today it is experiencing a renaissance – the barley is certified and of the highest quality. On an area of around 40 hectares it is once again being cultivated, and a small innovative group of farmers, including Maass Distillery and the Zillertal Brewery, have developed new, regional products from it, ranging from a regional bread to beer and brandy – and what Gerhard Maass has produced from it, is absolutely fascinating.

The World Class Distillery 2017 (Distillery of the Year Gold & World Spirits Award 2017 OBB) received double gold for Gerste Imperial Holz (barley) and Single Malt Whisky – Imperial Malt Blend, gold for wild cherry, orange muscatel, apricot (wood), gentian and Gin by Maass brand.

Schloss Fels – Shelves of variety

For the last 30 years, Weingut Schloss Fels has been amongst the top vineyards and spirit producers. Today, nearly 90 hectares of own vineyards are cultivated in Fels and Rohrendorf near Krems, making this one of the largest winegrowing estates in Austria.

The vineyard’s home-grown wines are marketed under the brand name ‘Weingut Schloss Fels’. Grapes from contracted winegrowers are also processed and used in the company, but only where they meet the strict quality criteria.

Managing director Klaus Klein clearly defines the company’s standards: “Schloss Fels stands for regional products, traditional methods, the latest technology and uncompromising quality control.”

Apart from wine, spirits are also produced, which are sold under the brand names ‘Felser’ (clear schnapps, rum and speciality blends), TAIGA Wódka, Silver Crown Gin, Golden Dew Scotch Whisky, Barbossa light Rum and ‘Desirée’ (a mild brandy matured in oak casks). The motto is: high quality at entry-level prices. All products are available in Austria exclusively via the distribution channels of SPAR Österreichische Warenhandels AG: SPAR-Markt, EUROSPAR and INTERSPAR, and some are also available at METRO.

Classified as a First Class Distillery 2016, the business won a whole row of medals at the World Spirits Award: gold for Felser Williams schnapps, Felser hazelnut spirit, Felser raspberry spirit, Silver Crown Special Dry Gin, Felser herb bitter, Felser advocaat and Barbossa Superior Rum, silver for Felser Selection apricot brandy, Felser apricot schnapps, cranberry liqueur and Barbossa Spiced Gold, as well as bronze for Felser Selection Williams brandy.

Stock Polska – Prestige products with history

Polmos Lublin (known today as Stock Polska) was founded by the industrialist Emil Plage in Lublin in 1906 and was able to survive both world wars and the communist state leadership. The company was nationalised in 1948 and re-privatised in 2001. It traded on the Warsaw Stock Exchange until 2005 and was sold in 2006. The new owners, Oaktree Capital Management, purchased the spirits division from Eckes Stock in 2007 and thereby laid the foundations for the current Stock Spirits Group. The company has its headquarters in Luxembourg, its service centre in Great Britain and its production sites in the Czech Republic, Italy and Poland.

Stock dates back to the year 1884 when Lionello Stock founded a beverages business in Trieste. He purchased a distillery in 1920 in what is currently part of the Czech Republic with the aim of tapping into new markets. This was followed by distilleries, bottling plants and warehouses in Italy, Austria, Poland, Hungary and Yugoslavia. In the 1920s, Stock was one of the biggest companies of its kind in Europe.

After an absence of 70 years, Stock returned to Poland and began to manufacture at the historic site of Lublin, 150 kilometres south-east of Warsaw. Intensive investment led to the creation of the most modern distillery in Poland and a leadership position on the vodka market. Poland’s most popular flavoured vodka is produced here: Zoladkowa Gorzka.

Lots of Stock products are produced by traditional recipes. These classical brands appeal to connoisseurs all over the world. In return, work is constantly being done on innovations that correspond to modern tastes and new drinking cultures. Quality standards are constantly upheld in both areas, of course.

The quality of the products was recognised at the World Spirits Award with a gold medal for the Orkisz Spelt Vodka.

Edward Snell – Whisky from South Africa

Edward Snell founded a trading company in Durban in 1848, from which the oldest spirit company in South Africa developed over 160 years. Following an eventful history, the company is now once again in the hands of the family. Besides their own brands they also sell numerous local and international drink brands, mostly in various markets in Africa and the Middle East.

The wide range of products includes whisky, brandy, vodka, rum, gin, tequila and cognac. One outstanding label is Firstwatch Whisky with its new look, a striking, square bottle design. Consumer demand for a whisky with an American taste profile has been perfected over time and is presented today as a balanced blend of the finest imported rye and grain. Whether pure, on the rocks or mixed – its diversity makes it popular with many different target groups and successful in one of the largest spirit segments in South Africa.

At the World Spirits Award, there was gold for Firstwatch Whisky.