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Son Tinh – Tradition with a future

In 1993, ethnology student Markus Madeja travelled to Vietnam as a tourist – and he stayed. He went on to become a successful entrepreneur – with no start-up capital or bank loan, simply a convincing business idea. Today he has seven restaurants and a large distillery with more than 200 employees and a sales volume of 2 million dollars. Tradition is very important to him as are the Swiss virtues of quality and continuity.
His distilling started out on a small scale with 2 litre containers. His home was his production site. Following the opening of his first and second bars, the products began to gain in popularity and he decided to shift to a bigger scale. Today, the company has a modern distillery on the edge of Hanoi with a European level of technology. The secret to the schnapps: time to mature. They are produced according to Vietnamese recipes but marketed with western concepts and an innovative look: “The glass contains the soul of the schnapps but a pretty face sells it better!” The offer includes traditional herb schnapps with ginseng and other herbs and roots, sweet fruit liqueurs based on rice wine and a premium range with fruit distillates. The latter range will be expanded further in the future.
These schnapps varieties are unaffordable for the majority of the local population; a bottle costs around one tenth of the average monthly salary. However, the affluent young elite are benefiting from the economic boom and buying luxury goods. This luxury has brought about a renaissance for Madeja. He is now working with the farmers to further develop the traditional cultivation methods for the raw materials (e.g. rose apples) and the image of the products.
The World Spirits Award brought success for these exotic products: three golds for N?p Phú L?c (Phu Loc Sticky Rice Liquor), Minh Mang and B? Sa Pa.

Evan Williams – Kentucky Straight Bourbon whiskey with tradition

Evan Williams founded the first commercial distillery in Kentucky in 1783. He was unable to sell his rich cereal harvest due to transport routes and so decided to use the corn to distil whiskey instead. This was easier to transport and the local water, which flows over limestone ground, gives the whiskey its characteristic flavour. Production is based on a traditional recipe including all the details specific to a small distillery. Evan Williams today owns the Heaven Hill Distilleries, the biggest family-owned distillery in the USA which was founded in the 1930s. It offers a wide range of products such as American whiskey, rum, tequila, vodka, gin, brandy, cognac, etc. and is exported to 60 countries worldwide.

The classic ‘Black Label’, the second strongest bourbon in the world, matures for three times longer than is legally required. Combined with the higher alcohol content, an intensive, full and soft flavour emerges. ‘Evan Williams 1783’ is bottled after 10 years of ageing in a limited selection of casks. The ‘Single Barrel’ comes from one single cask with the number and filling date added to the bottle by hand. It is left to mature in white oak casks on the top shelves of the warehouse. Significant temperature fluctuations mean that the flavour varies from cask to cask. The Elijah Craig 12 Y is left to mature for 12 years in American holm oak casks and only 100 casks are filled each year. The company namesake lived during the 18th century and invented the Kentucky Bourbon. Legend states that he burnt down the barn in which his casks were stored. The whiskeys therefore aged more quickly and acquired a special aroma and colour.

Elijah Craig performed well at the World Spirits Award (double gold). There was also gold for the rest: Evan Williams Black Label, Evan Williams 1783 and Evan Williams Single Barrel.

Klippenziege: New era in the world of gin

In December 2015, four friends captured the ‘spirit’ of an idea: they were thinking about gin. Nearly a year later a small batch was bottled by hand. The individuality of a gin lies in the combination of the botanicals, in this case it is the exotic selection: mate tea, goji berries, physalis and a hint of rose. The Klippenziege is a New Western Dry Gin, in which juniper plays the main role amongst the other botanicals.

It is produced in the Habbel Distillery, which guarantees excellent quality thanks to its experience – it was established in 1878 and is now in the family’s fourth generation. The former Korn distillery in Sprockhövel with adjoining farmland is now the largest fruit distillery in the Ruhr region, as a traditional manufacturer it stands out with its attention to detail. The entire manufacturing process at Klippenziege can also be observed on-site.

The bottle and the label are also special. Designer Levent Aydin drew it carefully by hand, and then digitalised it before perfecting it. First it is printed, then coated, then stamped and embossed. The elegant result stands for friendship, solidarity and love. Working together in a friendly and familiar atmosphere connects people with a passion for life who share one important belief: that the product should encourage people to slow down, allowing for mindful enjoyment.

At the World Spirits Award, there was silver for Mate Dry Gin.