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Mar Azul: Top tequila from Jalisco

Mar Azul Tequila is owned and run by Susana Sutton, who has given tequila a new look. The Mar Azul brand grew from the idea of producing an affordable premium tequila that met high international demands but would be based on a family recipe with natural ingredients, without artificial additives or sugar. More than a decade ago the vision began to take shape, in which every step from cultivation to bottling is strictly controlled by the family. The first agave fields were planted in Jalisco, the historical birthplace of tequila, with ideal conditions for the blue agave. Eight years later the first harvest took place, and thus began their dream of an excellent tequila.

The brand’s standards apply to the individual production steps as much as they do to the broad taste spectrum and innovative marketing, especially in terms of the imaginative bottle design. Only the ‘heart’ of the agave is boiled in stainless steel ovens (autoclaves), the distillate passes through an ultra-filtration process and a customised ageing process in white oak barrels from Kentucky. The product range includes traditional and flavoured tequila, with Añejo, Reposado and Blanco on one side, and coffee, almond, chocolate, banana, coconut, mint and pomegranate flavours on the other. These are sweetened with agave nectar, which further emphasises the unique taste.

At the World Spirits Award, there was gold for Mar Azul Tequila Añejo, silver for Mar Azul Banana Tequila, Mar Azul 100% Agave Azul Chocolate, Mar Azul Tequila Pomegranate and Mar Azul Tequila Coconut.

Distillery Krauss: Delicious spirits from the Koralpe

At the foot of Koralpe in St. Martin im Sulmtal lies Distillery Krauss. What started in 2007 in a small garage in Schwanberg developed into an international spirits producer from 2018 at the new location, now with five employees. It has made a name for itself globally especially for gin, marking Austria on the gin world map. In addition, other top products such as rum, whisky, apple brandy and aniseed spirit have been awarded worldwide, rounding the product range off perfectly.

Amongst everything that is undertaken in the successful enterprise, some ‘cornerstones’ have emerged over the years as the most important values: a wide product range, concentration on the essentials, enjoyable moments, expertise and quality. For the fine brandies, there is an emphasis on single barrel filling at barrel strength. Despite the size of the company, individual gin productions are nevertheless still made according to customer wishes. The pot still at the old location is available for this, which is otherwise used for testing purposes and new developments – such as the first Austrian BIO Hard Seltzer.

The World Class Distillery 2022 OBB (Distillery of the Year – Gold & World Spirits Award 2022), World Class Distillery 2022 GIWO (Distillery of the Year – Gold & World Spirits Award 2022) and First Class Distillery 2022 BILI collected, alongside double gold for Saffron infused Dry Gin (Spirit of the Year 2022) and Zwetschkenbrand (damson brandy) (World Spirits Award 2022 & Spirit of the Year 2022), a further nine gold medals and four times silver.

Jim Beam Distillery – Bourbon straight on

Knob Creek is named after a rivulet in Kentucky, the home of President Abraham Lincoln. His steadfast attitude seems to serve as an example for this straightforward bourbon. The square ‘chemist’s bottle’ suits these traditional values perfectly, as does the striking label which is reminiscent of the old tradition of wrapping bottles in newspaper. To this day, a mixture of experience and craftsmanship is the recipe for success for the bourbon from Knob Creek.

The bourbon was at the peak of its success in 1919, when the nationwide prohibition of the sale, manufacture and transport of alcohol began – lasting until 1933. Following this, a new start was impossible for many distilleries; others couldn’t finance the customary long maturing process of the bourbon. This situation motivated Booker Noe to revive the traditional bourbon style from the time before the prohibition: rich in aroma, with discreet sweetness due to year-long maturation in strongly ‘toasted’ wooden barrels from American white oak. In 1950, he joined the family business – his mother was the daughter of Jim Beam, which meant bourbon was already in his blood – and completed his training as Master Distiller. With the small series of premium bourbon he launched, the term ‘batch’ (small) was established and revolutionised the industry. His son, Fred Noe, continues with this clear strategy: “I learnt the business from scratch, listened to my father and learnt on the job. I know what it means to make perfect bourbon. Each bottle is a reflection of my family.” Since 1992, the Knob Creek brand has represented these values with the perfect combination of tradition and top quality.

A golden trio was successful at the World Spirits Award: Knob Creek Rye Whiskey Small Batch, Knob Creek Single Barrel Reserve Bourbon and Knob Creek Straight Bourbon.